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Marketing Spss

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khanzakirahmad10
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6 views

Marketing Spss

Uploaded by

khanzakirahmad10
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as RTF, PDF, TXT or read online on Scribd
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Frequencies

[DataSet0]

Statistics
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Frequency Table

Gender
Cumulative
Frequency Percent Valid Percent Percent
Valid Male 18 60.0 60.0 60.0
Female 12 40.0 40.0 100.0
Total 30 100.0 100.0

Household Income
Cumulative
Frequency Percent Valid Percent Percent
Valid 50k -100k 3 10.0 10.0 10.0
100k - 150k 2 6.7 6.7 16.7
150k - 200k 8 26.7 26.7 43.3
200k and more 16 53.3 53.3 96.7
6.00 1 3.3 3.3 100.0
Total 30 100.0 100.0

Availability bata
Cumulative
Frequency Percent Valid Percent Percent
Valid Highly Dissatisfied 1 3.3 3.3 3.3
dissatisfied 1 3.3 3.3 6.7
Somewhat Dissatisfied 6 20.0 20.0 26.7
Somewhat Satisfied 5 16.7 16.7 43.3
Satisfied 11 36.7 36.7 80.0
Highly Satisfied 6 20.0 20.0 100.0
Total 30 100.0 100.0

Affordability bata
Cumulative
Frequency Percent Valid Percent Percent
Valid Highly Dissatisfied 1 3.3 3.3 3.3
Dissatisfied 4 13.3 13.3 16.7
Somewhat Dissatisfied 5 16.7 16.7 33.3
Somewhat satisfied 7 23.3 23.3 56.7
Satisfied 10 33.3 33.3 90.0
Highly Satisfied 3 10.0 10.0 100.0
Total 30 100.0 100.0
Comfort Bata
Cumulative
Frequency Percent Valid Percent Percent
Valid Highly Dssatisfied 2 6.7 6.7 6.7
Dissatisfied 1 3.3 3.3 10.0
Somewhat Dissatisfied 5 16.7 16.7 26.7
Somewhat satiisfied 8 26.7 26.7 53.3
Satisfied 8 26.7 26.7 80.0
Highly Satisfied 6 20.0 20.0 100.0
Total 30 100.0 100.0

Style Bata
Cumulative
Frequency Percent Valid Percent Percent
Valid Highly dissatisfied 4 13.3 13.3 13.3
Dissatisfied 1 3.3 3.3 16.7
Somewhat dissatisfied 5 16.7 16.7 33.3
Somewhat satisfied 8 26.7 26.7 60.0
Satisfied 7 23.3 23.3 83.3
Highly satisfied 5 16.7 16.7 100.0
Total 30 100.0 100.0

Durability Bata
Cumulative
Frequency Percent Valid Percent Percent
Valid Highly dissatisfied 1 3.3 3.3 3.3
Dissatisfied 1 3.3 3.3 6.7
Somewhat dissatisfied 3 10.0 10.0 16.7
Somewhat satisfied 7 23.3 23.3 40.0
Satisfied 12 40.0 40.0 80.0
Highly satisfied 6 20.0 20.0 100.0
Total 30 100.0 100.0
Variety Bata
Cumulative
Frequency Percent Valid Percent Percent
Valid Highly disatisfied 2 6.7 6.7 6.7
Dissatisfied 6 20.0 20.0 26.7
Somewhat disatisfied 1 3.3 3.3 30.0
Somewhat satisfied 8 26.7 26.7 56.7
Satisfied 4 13.3 13.3 70.0
Highly satisfied 9 30.0 30.0 100.0
Total 30 100.0 100.0

Innivative feature bata


Cumulative
Frequency Percent Valid Percent Percent
Valid Hihgly dissatisfied 4 13.3 13.3 13.3
Dissatisfied 4 13.3 13.3 26.7
Somewhat dissatisfied 5 16.7 16.7 43.3
Somewhat satisfied 3 10.0 10.0 53.3
Satisfied 6 20.0 20.0 73.3
Highly satisfied 8 26.7 26.7 100.0
Total 30 100.0 100.0

Promotional effectiveness
Cumulative
Frequency Percent Valid Percent Percent
Valid Highly Dissatisfied 1 3.3 3.3 3.3
Dissatisfied 3 10.0 10.0 13.3
Somewhat dissatisfied 1 3.3 3.3 16.7
Somewhat satisfied 5 16.7 16.7 33.3
Satisfied 9 30.0 30.0 63.3
Highlt satisfied 11 36.7 36.7 100.0
Total 30 100.0 100.0
Availability servis
Cumulative
Frequency Percent Valid Percent Percent
Valid Highly satisfied 6 20.0 20.0 20.0
Satisfied 12 40.0 40.0 60.0
Somewhat satisfied 8 26.7 26.7 86.7
Somewhat dissatisfied 3 10.0 10.0 96.7
Highly dissatisfied 1 3.3 3.3 100.0
Total 30 100.0 100.0

Affordability servis
Cumulative
Frequency Percent Valid Percent Percent
Valid Highly satisfied 6 20.0 20.0 20.0
Satisfied 15 50.0 50.0 70.0
Somewhat satisfied 5 16.7 16.7 86.7
Somewhat dissatisfied 2 6.7 6.7 93.3
Dissatisfied 1 3.3 3.3 96.7
Highly Dissatisfied 1 3.3 3.3 100.0
Total 30 100.0 100.0

Comfort servis
Cumulative
Frequency Percent Valid Percent Percent
Valid Highly satisfied 8 26.7 26.7 26.7
Satisfied 11 36.7 36.7 63.3
Somewhat satisfied 7 23.3 23.3 86.7
Somewhat dissatisfied 2 6.7 6.7 93.3
Dissatisfied 1 3.3 3.3 96.7
Highly dissatisfied 1 3.3 3.3 100.0
Total 30 100.0 100.0

Style servis
Cumulative
Frequency Percent Valid Percent Percent
Valid Highly satisfied 6 20.0 20.0 20.0
Satisfied 8 26.7 26.7 46.7
Somewhat satisfied 8 26.7 26.7 73.3
Somewhat dissatisfied 4 13.3 13.3 86.7
Dissatisfied 2 6.7 6.7 93.3
Highly Dissatisfied 2 6.7 6.7 100.0
Total 30 100.0 100.0

Durability servis
Cumulative
Frequency Percent Valid Percent Percent
Valid Highly satisfied 6 20.0 20.0 20.0
Satisfied 10 33.3 33.3 53.3
Somewhat satisfied 4 13.3 13.3 66.7
Somewhat dissatisfied 8 26.7 26.7 93.3
Dissatisfoed 1 3.3 3.3 96.7
Highly dissatisfied 1 3.3 3.3 100.0
Total 30 100.0 100.0

variety servis
Cumulative
Frequency Percent Valid Percent Percent
Valid Highly satisfied 6 20.0 20.0 20.0
Satisfied 11 36.7 36.7 56.7
Somewhat satisfied 6 20.0 20.0 76.7
Somewhat dissatisfied 4 13.3 13.3 90.0
Dissatisfied 2 6.7 6.7 96.7
Highly dissatisfied 1 3.3 3.3 100.0
Total 30 100.0 100.0

Innovative features servis


Cumulative
Frequency Percent Valid Percent Percent
Valid Highly satisfied 6 20.0 20.0 20.0
Satisfied 10 33.3 33.3 53.3
Somewhat satisfied 4 13.3 13.3 66.7
Somewhat dissatisfied 4 13.3 13.3 80.0
Dissatisfied 3 10.0 10.0 90.0
Highly Disstaisfied 3 10.0 10.0 100.0
Total 30 100.0 100.0

promotional effectiveness servis


Cumulative
Frequency Percent Valid Percent Percent
Valid Highly satisfied 2 6.7 6.7 6.7
Satisfied 14 46.7 46.7 53.3
Somewhat satisfied 4 13.3 13.3 66.7
Somewhat dissatisfied 9 30.0 30.0 96.7
Dissatisfied 1 3.3 3.3 100.0
Total 30 100.0 100.0

Preference Bata
Cumulative
Frequency Percent Valid Percent Percent
Valid Bata 11 36.7 36.7 36.7
Servis 19 63.3 63.3 100.0
Total 30 100.0 100.0

Bar Chart

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