Business Plan

Summary:
HR Networks is an Internet Service Provider (ISP) in Feni. Our aim is to provide High Speed Internet
designed to meet the needs of corporate and retail customers. Our aim is to provide various levels of
services to cater to one’s unique Internet requirement. HR Networks ensures that understanding and
being responsive to their needs and also working as a partner to provide them faster, cost effective and
scalable Internet and data connectivity solutions that add value for our customers and benefit our
customers.

The company will offer the following services to its customers:

 Dial Up and Dedicated Internet access.
 High bandwidth Internet access.
 Optical Fiber Media
 Network Accessories.
 Server co-location.
 Network design, installation, and administration services.
HR Networks is a company driven to provide customers with a complete solution to their entire current
and future Internet and private network needs. The company's customer base includes all consumers and
all small- to medium-sized businesses, including start-ups.
HR Networks benefits from several strategic alliances by receiving very competitive pricing on most
services, allowing the company to offer competitive pricing on its services to customers.
The company will primarily invest capital to focus on four areas of growth in the company:
1. Increase personnel to handle sales, service, and development efforts.
2. Increase marketing to assure future customers is aware of our offerings and aggressive pricing.
3. Expand our base of operations to include at least maximum share of the markets for Internet
access.
4. Perform research and development to bring new products to market.

Mission:
The mission of HR Networks is to provide customers with a complete solution to all their current and
future Internet and private network needs.
HR Networks has established a reputation for quality work and plans to continue to enhance its image in
the industry. The company seeks to become a well-known and respected provider of advanced network
solutions by:
o Increasing service offerings.
o Increasing availability and accessibility to current and future customers.
o Creating innovative, unique, and cost-effective solutions to problems currently faced by
customers.

Company Summary:
HR Networks incorporated in Feni, Bangladesh in january, 2024 . The company's principal offices are
currently located at All operations, from administration to product development, take place at this leased

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office location. The company plans to move to a bigger facility as it expands and its staff grows beyond its
current four full-time employees.

Services
HR Networks incorporated in Feni, Bangladesh in January, 2024 . currently delivers Internet Service.
All services are competitively price and targeted to small office/home office (SOHO) customers. HR
Networks incorporated in Feni, Bangladesh in March 2021 . feels that this market segment has largely
been neglected because of the amount of "hand-holding" required by this segment, and the inability to
pay the astronomical fees charged by many ISPs for typically poor service and user support.
By working to simplify the creation, management, and support of our services, the company will enable
customers to perform many tasks themselves, or automating these tasks based on the customer's stated
needs. This will make our pricing more competitive, the customer’s perception of service high, and the
operation as a whole more reliable and profitable.
As soon as Feni Super Net is rewarded with the Internet Service Provider License from Bangladesh
Telecommunication and Regulatory Commission (BTRC), our aim is to achieve the following in the first
year:
o Handle up to 1000 Home users.
o Handle up to 100 Corporate Level Users.

3.1 Service Description

Feni Super Net, established in March 2021, offering shared and dedicated Internet access, server co-
location, and network-related professional solutions (design, installation, management, etc.). The
company has dedicated personnel to access and publish documents on the World Wide Web.
The company provides many of the services that customers need to get online. The company provides
both connectivity. The company has ongoing research and development to provide solutions to current
customer issues and to develop new products and services which enable the company to enter and
compete in new markets and attract new customers.
Feni Super Net selects products which meet the following criterion:

Benefit to customers/company: the product must materially benefit the customer or the company in
some way. This may manifest itself as a side benefit, an improvement on current services, or additional
revenue stream to the company.

Cost/benefit ratio: the benefits realized must be at least as great as the cost of implementation,
production, and maintenance of the product.

Maintainability: the product must be maintainable by Feni Super Net personnel. The company has had
some experiences with products where source code and other maintenance resources are unavailable
and has had major difficulties with these restrictions. The company has a strong preference for Open
Source and similar distribution methods where source code is available to personnel to correct problems
which vendors consider too unimportant to warrant effort on.

Feni Super Net makes a concerted effort to keep customers informed and to remedy problems in the
shortest possible times. The company has lost very few customers to technical support issues, and will
continue to make high quality support one of its primary goals.

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Feni Super Net offers telephone support during extended business hours (8 a.m. to 8 p.m.) and has an
on-call pager for emergencies (network-down and server-down situations). In the future, the company
plans to implement a 24/7 network operations center (NOC)

The company gives technical advice to pre-sales customers and technical support is offered for all
purchases by the customer. These services are offered by Feni Super Net at no cost to our client.

Future Services:
Free (advertiser supported) back-office service with email, file sharing, calendaring/scheduling, and other
applications are options for future services from I Net Information Systems. This would allow groups (both
for-profit and nonprofit) to have the collaboration enjoyed by major corporations with management
information systems (MIS) budgets for little or no cost. It also would produce an avenue through which to
offer future free and pay services.
Feni Super Net is in the process of researching a future service of integrated communication service, and
data over high speed TCP/IP network connections. This product would provide new and innovative
revenue streams. Current plans for this product are to price the consumer product very aggressively and
take the profit from secondary services such as advertising

Customers and Target Markets:

The company's customer base includes all consumers and all small- to medium-sized businesses,
including start-ups. The company plans to concentrate on SOHO clients, as these are perfect targets for
our new high-speed offerings, and hold the greatest growth potential for the company. Feni Super Net
feels that these market segments have special pricing and service needs, and make more dedicated,
reliable customers.

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Service Business Analysis:
The following sub-topics look at the size and concentration of businesses in this group, the way services
are bought and sold, and specific competitors.
Business Participants:
The company is competing in the low-cost Internet access of the industry. The industry is moving in the
direction of a fusion of video and data services over a single common media. This is where all media
players must move in order to compete in the coming decade.
The ISP industry has begun the process of specialization. Many companies who began by filling all needs
(as we do today) have moved into areas which utilize their strengths.
Additionally, there are a few new markets emerging, such as Applications Service Providers.

ISPs face challenges:

The rise in Internet users has proven to be a boon for Internet service providers, which charge monthly
subscription fees in return for providing access. While business has been good for many of these ISPs, a
number of challenges threaten the long-term growth and profitability of these companies.

Broad access becomes more prevalent:

Today, most residential Internet users gain access to the Web via commonplace copper telephone wires.
Download speeds are limited to a maximum 56 Kbps and are often significantly slower than that, resulting
in frustration among impatient Web surfers. The lack of speed has provided an opportunity for broadband
service providers to gain market share. Therefore, Feni Super Net broadband offer which provides high-
speed online access through Optical Fiber Media Converter will attract users who desire more speed and
are willing to pay a higher price.

Competition and Buying Patterns:

Feni Super Net believes that its customers choose its products and services based on the following
criteria:
o Price.
o Experience.
o Reputation.
o Service.
o Accessibility.

Therefore, Feni Super Net will always design its products keeping the above points in mind.

Risks:
The company recognizes that it is subject to both market and industry risks. The company's view of its
risks, as well as how each is being addressed, is as follows:

Regulations. Possible problems caused by a sudden increase in regulation by local, State, or Federal
authorities. One way the company can reduce this risk is to diversify into several different, but related,
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business areas. If one area becomes too heavily regulated it may be sold and the profit rolled back into
the company to bolster the remaining business or start a new venture.

Monopolistic pricing. Aggressive or monopolistic pricing by large or heavily-funded providers. By

holding prices down, it becomes difficult for competitors to "low-ball" the company. By diversifying, we can
protect business in one area by bundling it with offerings from another area, meeting the needs of the
customers and strengthening their ties to the company.

Legal matters. Lawsuits stemming from user abuse or accessibility of pornographic or questionable
materials. The courts have historically classified ISP's as "carriers" unless the ISP made an incomplete
effort to actively filter material posted by or made available to its users. The company's usage policy
clearly states that illegal behavior will result in termination of service, but we do not otherwise attempt to
control the access of its users or their content, thus maintaining the company's stance as a "carrier" in the
eyes of the law. If the legal environment should change, the company will modify its policies and
procedures to conform to the prevailing legal environment.

Technology. Sudden and unexpected shifts in technology or the popularity of the Internet. The company
will maintain an active research and development effort, as well as ongoing review of forthcoming
technologies from competitors and vendors, in order to stay near the top of the technological curve. Also,
the diversification of the company's business allows it to respond to shifts in revenue by redistributing
material and personnel into those efforts most likely to generate the highest return on investment.

Strategy:
The Feni Super Net strategy is to achieve name recognition and attract customers by aggressively pricing
its services. Once customers have been acquired, the company will seek to offer them additional services
which will increase margins and provide them with useful solutions they would not otherwise find.
The company will also implement a low-cost strategy. This will be achieved by working to establish and
develop agreements with local media companies to exchange services for discounted advertising and
other exposures. INet Information Systems' market strategy is to build on its core portfolio of products and
services using the company's expertise in the ISP industry.
The company will leverage its discounted services to help provide secondary income streams. For
instance, the company plans to launch free email services, business directories, and other similar
services which will attract current and potential customers to our Web pages. These "page views" will be
used to generate advertising revenue, as well as increase exposure of our own products and services.
Feni Super Net will be able to excel in the market because the company is small, highly focused, and
motivated. The company can respond quickly to changing opportunities and take advantage of the latest
technologies.

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Marketing Plan:
The concentrated marketing activities of Web Solutions focus on the business mission and are
comprehensive in nature. The following activities are the marketing department's mission:
o Advertising design and placement.
o Public relations schedules and press releases throughout each year.
o Creation of annual advertorial (advertisement/tutorial) themes for trade journals and industry
conferences.
o Planning and execution of all industry conferences, including the reservation of space, booths,
personnel, messages, literature, etc.
o Collection, analysis, and internal dissemination of competitive information.
o Creation and maintenance of all corporate literature.
o Design and creation of sales support material.
o Collection and dissemination of client testimonials.

Marketing Strategy

To generate sales, the company uses direct marketing, computer reseller and repair facilities, and high-
traffic areas (e.g. store checkout stands).
Marketing initiatives will focus on following areas:
o Internet Access (Dial Up, DSL and Optical Fiber Transmission)

o Co-location ("Server Hosting") facilities,

Marketing activities will be concentrated in the following categories:

Contact Campaigns. This initiative will encompass various methods of reaching potential customers to
generate interest, followed by direct mail to the potential customer.

Print Advertising. Ads will be developed and placed in several industry publications.

Trade Shows. The company will participate in selected local and national shows that will provide an
opportunity to develop exposure. This is a very effective tool in creating awareness and stimulating lead
activity.

Industry Organizations and Associates. The recommendation is to join a number of organizations that
are relevant to the company as a whole. This initiative will create awareness of the company within the
industry, and provide networking opportunities.

Telemarketing Campaign. Telemarketing activities geared to identify qualified leads, follow-up on sales
progress to the qualified leads, and assurance that new potential contact lists are current and accurate.

Promotional Giveaways. This is a traditional way of advertising a company's name by giving something
away. This will be used in conjunction with community service organization fund-raising efforts and
traditional advertising.

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