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BT2201 Module Syllabus

This document outlines the module guidelines for a course on business concepts and metrics for analytics including the course synopsis, timetable, assessment breakdown, and lesson plan. The course covers foundational business concepts relevant to data analytics in marketing and finance and aims to provide students with knowledge to better understand business issues and derive analytics solutions. The course consists of lectures, tutorials, tests, and a group project split into marketing and finance components.

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13 views

BT2201 Module Syllabus

This document outlines the module guidelines for a course on business concepts and metrics for analytics including the course synopsis, timetable, assessment breakdown, and lesson plan. The course covers foundational business concepts relevant to data analytics in marketing and finance and aims to provide students with knowledge to better understand business issues and derive analytics solutions. The course consists of lectures, tutorials, tests, and a group project split into marketing and finance components.

Uploaded by

shoppingcatsanddogs
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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National University of Singapore

School of Computing

BT2201 Business Concepts and Metrics for Analytics


Semester 2, Academic Year 2021/2022

Module Guidelines

1. Course Synopsis

This module covers the business concepts and foundations required for more advanced
business analytic courses such as in marketing and finance relevant to data analytics. It
aims to provide students with knowledge of business concepts and practices that will
enable them to better understand business issues and decisions and to derive and
implement analytics solutions and metrics that will address the needs of business
decision-makers.

2. Timetable
• Lecture:
o Mon, 10:00AM – 12:00PM
§ E-learning via Zoom
• Tutorial :
o T1, Wed, 3PM – 4PM
o T2, Wed, 4PM – 5PM
o T3, Thurs, 2PM – 3PM
o T4, Thurs, 3PM – 4PM
o T5, Thurs, 4PM – 5PM
o T6, Fri, 2PM – 3PM
o T7, Fri, 3PM – 4PM
o T8, Fri, 4PM – 5PM
§ E-learning via Zoom

3. Assessment
Individual work (60%)
• Tutorial attendance and participation 10%
• Mid-term test 25%
• Second part test 25%

Project Work (40%)

• Group-based Project
4. Lesson Plan
Week Lecture Topic Tutorial Remarks
1 (10/01) PART I
L1 YL
• Course admin +
Introduction to Marketing
2 (17/01) L2 YL
• Marketing Strategy

3 (24/01) L3 YL T1 YL
• Product and Portfolio • L1+L2
Management
4 (31/01) L4 YL T2 YL
• Customer Profitability • L3

5 (07/02) L5 YL T3 YL
• Pricing and Distribution • L4
strategy
6 (14/02) L6 YL T4 YL
• Promotion and • L5+L6
Advertising
Recess Week

7 (28/02) • Mid-term Test Project - Marketing


Part due on Sun, 6
March 2022
2359hrs
8 (07/03) PART II
L1 Thomas T1 Thomas
• Time Value of Money • L1
9 (14/03) L2 Thomas T2 Thomas
• Distribution of Returns • L2

10 (21/03) L3 Thomas T3 Thomas


• Portfolios and • L3
Diversification
11 (28/03) L4 Thomas T4 Thomas
• Financial Statements • L4
Analysis
12 (04/04) L5 Thomas T5 Thomas
• From Theory to Practice • L5
13 (11/04) • Second Part Test Project - Finance
Part due on Fri, 15
April 2022 2359hrs

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