Bangalore University

VI- Semester (NEP) BCA Internship Report on

“AIML”
Submitted by

KARAN KUMAR V
U03DB21S0048
Under the Guidance of

Ms.USHA
Department of Computer Applications - BCA

G.T.INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH

(Affiliated to Bangalore University, Recognized by Govt. of Karnataka and Approved by AICTE) 10, 15, Magadi Main Rd,
Vishwaneedam Post, Muthuraya Swamy Extension, Sunkadakatte, Bengaluru, Karnataka 560091
G.T.INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH
(Affiliated to Bangalore University, Recognized by Govt. of Karnataka and Approved by AICTE) 10, 15, Magadi Main Rd,
Vishwaneedam Post, Muthuraya Swamy Extension, Sunkadakatte, Bengaluru, Karnataka 560091

Department of Computer Applications - BCA

Internship Day Book

Student Name : KARAN KUMAR V

USN NO : U03DB21S0048
Company Name : SCONTINENT TECHNOLOGIES PVT LTD
Address : No 23, 2ND Block , Old Outer Ring Rd, NAGARBHAVI
BENGALURU, KARNATAKA-560072

SL. No. Date Activities / Work Done

01 12/04/2024 Registration and Introduction on basic of AIML
02 13/04/2024 Convert Image to grey scale and about image Storage
Encoding Base 65
03 15/04/2024 Computer vision , Image processing Gaussian blur ,
Live camera feed
04 16/04/2024 About API, CRUD http methods and Data base
05 17/04/2024 About Face Detection, How to store how it works in
Python and ML
06 18/04/2024 Long chain, AI models, Data extraction
07 19/04/2024 Vector Data base, Text Splitter, FAISSC and
ChromeDB , ,Docker file
08 20/04/2024 Google Meet confrence with the expert in
AIML(Kantharaju Narayanappa) .
09 22/04/2024 ML processing and Installing Python essential libraries

10 23/04/2024 How to convert scan pdf to exel using scammer python,

image text (OCR), Bitwise
11 24/04/2024 Difference B/w Traditional AI and Generative AI
12 25/04/2024 About NUMPY, TURTEL, TKINTER.
 13 26/04/2024 Importance of AI and its uses
14 27/04/2024 Applications of AI
15 29/04/2024 Team frequency and incresed Document sentence
frequency
16 30/04/2024 A-Z complete Crash Course, how to store pickle file
17 02/05/2024 About Train module
18 03/05/2024 Python PDF loader, FAISS-Index.page

19 04/05/2024 About Chat GPT and its uses

20 06/05/2024 Gimini script, about Monk Interview project
21 07/05/2024 PIP Install Setup Tool
22 08/05/2024 About Mini project AI
23 09/05/2024 Face shape (working in AI/ML),PY torch,Confusion
matrix, ADAM Optimizer
24 10/05/2024 Translated.XLSC, S/W postman test, API’s(Gimini
script), Param’s(GET)
25 11/05/2024 Body(post), JSON dumps program explaination
26 12/05/2024 Review on the course done till these days.

MS.USHA U Dr.Gogulan DR.MANJUNATH S

ASSISSTANT PROFESSOR HOD-BCA Principal
GTIMSR GTIMSR GTIMSR

Examiner

VALID
SEAL
 MEANING OF DIGITAL MARKETING
Digital marketing, also called online marketing, is the promotion of brands to
connect with potential customers using the internet and other forms of digital communication. This
includes not only email, social media, and web-based advertising, but also text and multimedia
messages as a marketing channel.

TYPES OF DIGITAL MARKETING:

 Affiliate Marketing.
 Content Marketing.
 Email Marketing.
 Marketing Analytics.
 Mobile Marketing.
 Pay-per-Click (PPC).
 Search Engine Optimization (SEO).
 Social Media Marketing.

1. Affiliate Marketing

With the increased prominence of online marketing, affiliate marketing — also known as influencer
marketing — has become popular among many organizations in bridging the gap between
consumers and organizations. But what is affiliate marketing?

Affiliate marketing utilizes the ever-growing popularity of industry experts and social media
influencers. In working with these third-party influencers, your organization will collaborate to
promote your products or services for compensation. In collaboration,

2. Content Marketing

Content marketing uses storytelling and information sharing to increase brand awareness.
Ultimately, the goal is to have readers take action toward becoming a customer, such as requesting
more information, signing up for an email list or making a purchase. “Content” can refer to blog
posts, resources like white papers and e-books, digital videos, podcasts and much more.

In general, it should first and foremost provide value to the consumer — not just advertise the brand
or try to make a sale. Content marketing is about building a sustainable, trusting relationship with
your customers that can potentially lead to many sales over time, not just a single transaction.
  WordPress
 Medium
 HubSpot CMS
 Wix

Some of these tools include features that provide tips on how to incorporate SEO, social media,
email marketing, website design and more, so you can get the full digital marketing experience.

3. Email Marketing

Even with the emergence of social media, mobile applications and other channels, email is still one
of the most effective marketing techniques, Rogers said. It can be part of a content marketing
strategy, providing value to consumers and, over time, converting an audience into customers.

Email marketing pros not only know how to create compelling campaigns, but they also understand
optimal audience outreach and are skilled at analyzing customer interactions and data, and making
strategic decisions based on that data, according to the American Marketing Association (AMA).

4. Marketing Analytics

One of the major advantages of digital marketing is that it is highly trackable and measurable. Once,
the only trackable marketing pieces were coupons and similar direct mail offers. If a customer used
the coupon, you knew the message resonated.

Today, analytics allow marketers to track user behaviour at a highly detailed level:

 How many times they click on a link

 How much time they spend on a web page
 How often they open emails and much more

5. Mobile Marketing

This digital marketing type is focused on reaching your target audience on their smartphone or
tablet. Mobile marketing reaches people through text messages, social media, websites, email and
mobile applications. Marketers can tailor offers or special content to a geographic location or time,
such as when a customer walks into a store or enters an event.

In February 2021, Statista conducted a survey in which 46% of the respondents claimed they spend
between five to six hours a day on their phones for personal use. In addition, 22% stated they spend
3 to 4 hours a day on their phone, according to Statista, and from the end of 2020 to the beginning
of 2021, mobile users in the U.S. around 40 minutes a day on social media apps, with Facebook and
Instagram holding the largest audience.

WORDPRESS.
WordPress (also known as WP or WordPress.org) is a web content management system. It was
originally created as a tool to publish blogs but has evolved to support publishing other web content,
including more traditional websites, mailing lists and Internet forum, media galleries, membership
sites, learning management systems and online stores. Available as free and open-source software,
WordPress is among the most popular content management systems – it was used by 43.1% of the
top 10 million websites as of December 2023.

CANVA

Canva is an online template editor app for creating social media graphics, presentations, merch and
websites. Canva is a graphic design platform that provides tools for creating social
media graphics, presentations, promotional merchandise and websites. Launched in 2013, the
service is designed to allow both individuals and companies to design and publish a variety of
media. Its offerings include templates for presentations, posters, and social media content, as well as
functionalities for photo and video editing.

GOOGLE ADS.
Google Ads is a service that lets businesses run ads and reach ready-to-buy customers. There are
various ad formats available through the platform, including display ads, video ads, search ads, and
app ads to reach as broad an audience as possible.

META ADS.

Meta Ads, also known as Facebook Ads, monitoring is the backbone of any ad campaign on the
platform. It is through the consistent observation and tracking of ad performance that advertisers
can discern what's working and what isn’t. Beyond merely glancing at clicks or impressions,
effective monitoring delves into engagement rates, conversion metrics, and the cost per result,
among other crucial indicators.

HTML.
Hypertext Mark-up Language is the standard mark-up language for documents designed to be
displayed in a web browser. It defines the content and structure of web content. It is often assisted
by technologies such as Cascading Style Sheets and scripting languages such as JavaScript.
A Simple HTML Document.
<!DOCTYPE html>
<html>
<head>
<title>Page Title</title>
</head>
<body>

<h1>My First Heading</h1>

<p>My first paragraph.</p>

</body>
</html>

 The <!DOCTYPE html> declaration defines that this document is an HTML5 document
 The <html> element is the root element of an HTML page
 The <head> element contains meta information about the HTML page
 The <title> element specifies a title for the HTML page (which is shown in the browser's
title bar or in the page's tab)
 The <body> element defines the document's body, and is a container for all the visible
contents, such as headings, paragraphs, images, hyperlinks, tables, lists, etc.
 The <h1> element defines a large heading
 The <p> element defines a paragraph.

Background Color

The CSS background-color property defines the background color for an HTML element.

<body style="background-color:powderblue;">

<h1>This is a heading</h1>
<p>This is a paragraph.</p>

</body>

HTML Images.

Images can improve the design and the appearance of a web page.
<img src="BEACH.jpg" alt="Boy in the Beach">

HTML Video.

The HTML <video> element is used to show a video on a web page.

<video width="320" height="240" controls>

<source src="movie.mp4" type="video/mp4">
<source src="movie.ogg" type="video/ogg">
Your browser does not support the video tag.
</video>

The controls attribute adds video controls, like play, pause, and volume.

It is a good idea to always include width and height attributes. If height and width are not set, the
page might flicker while the video loads.

The <source> element allows you to specify alternative video files which the browser may choose
from. The browser will use the first recognized format.

The text between the <video> and </video> tags will only be displayed in browsers that do not
support the <video> element.

INTODUCTION TO CSS IN HTML

CSS

CSS stands for Cascading Style Sheets.

CSS saves a lot of work. It can control the layout of multiple web pages all at once. Cascading
Style Sheets (CSS) is used to format the layout of a webpage.

With CSS, you can control the color, font, the size of text, the spacing between elements, how
elements are positioned and laid out, what background images or background colors are to be used,
different displays for different devices and screen sizes, and much more!

<!DOCTYPE html>
<html>
<head>
<style>
body {background-color: powderblue;}
h1 {color: blue;}
p {color: red;}
</style>
</head>
<body>

<h1>This is a heading</h1>
<p>This is a paragraph.</p>

</body>
</html>

STYLE CSS.
body {
background-color: powderblue;
}
h1 {
color: blue;
}
p{
color: red;
}