BRAND

INSPIRATION
 LOGO GUIDELINES

THE CONCEPT
TRIANGLE
FOOTBALL
FOOTBALL
The
Thebestbestteams
teams showcasing
showcasing
theirtskills
heir and
skillspassion in a month
and passion in a
of
month ocelebration.
 f celebration.

FESTIVITY CULTURE
FESTIVITY CULTURE
Fans coming together
Fans coming to c
 elebrate
together to Welcoming
Welcoming fans to Germany
fans to Germanyfrom
their teams and enjoy 
t he
celebrate their teams and enjoy from all over
all over the world
the world to
to celebrate
hospitality of the
the hospitality host
of the cities.
host cities. celebrate diversity
diversity and
and inclusion.
inclusion.

3
 LOGO GUIDELINES

BRAND

BUILDING
INSPIRATION In the summer of 2024, every
football fan from across Europe

FOOTBALL
and the world, is invited to take
part in a celebration of football and
unity. Collectively we will create

A HOME
a place where everyone belongs.
UEFA EURO 2024

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 01
2.1 THE LOGO
2.2 THE ICON OFFICIAL
BRAND
1.1 CONCEPT
2.3 THE LOGOTYPE

1.2 2.4 THE WORD MARK

DIVERSITY MARKS
INSPIRATION
 LOGO GUIDELINES

2.1
THE LOGO
CONCEPT

Because UEFA EURO 2024 is all about diversity

and inclusion, our logo includes a
 ll the colour
combinations of the nations that are members
of UEFA.

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 LOGO GUIDELINES

2.1
THE LOGO
PORTRAIT FULL COLOUR VERSION

The portrait version in full colour is the preferred

version of the official logo. It is available for dark and
light backgrounds.

LIGHT BACKGROUND DARK BACKGROUND

7
 LOGO GUIDELINES

2.1
THE LOGO
PORTRAIT LOGO VERSIONS OVERVIEW
LIGHT BACKGROUND

The portrait version in full colour is the preferred

version of the official logo. Flat colour versions have
been designed for situations where the full colour
logo cannot be used.

FULL COLOUR 8 COLOURS 5 COLOURS 1 COLOUR BLACK

PANTONE Black C PANTONE Black C PANTONE 286 C

PANTONE 286 C PANTONE 286 C
PANTONE 354 C PANTONE 354 C
PANTONE Warm Red C PANTONE Warm Red C
PANTONE 123 C PANTONE 123 C
PANTONE 7468 C
PANTONE 542 C
PANTONE 642 C

8
 LOGO GUIDELINES

2.1
THE LOGO
PORTRAIT LOGO VERSIONS OVERVIEW
DARK BACKGROUND

The portrait version in full colour is the preferred

version of the official logo. Flat colour versions have
been designed for situations where the full colour
logo cannot be used.

FULL COLOUR 8 COLOURS 5 COLOURS WHITE

PANTONE Black C PANTONE Black C

PANTONE 286 C PANTONE 286 C
PANTONE 354 C PANTONE 354 C
PANTONE Warm Red C PANTONE Warm Red C
PANTONE 123 C PANTONE 123 C
PANTONE 7468 C
PANTONE 542 C
PANTONE 642 C

9
 LOGO GUIDELINES

2.1
THE LOGO
LANDSCAPE FULL COLOUR VERSION

LIGHT BACKGROUND DARK BACKGROUND

10
 LOGO GUIDELINES

2.1
THE LOGO
LANDSCAPE LOGO VERSIONS OVERVIEW
LIGHT BACKGROUND

Flat colour versions have been designed for

situations where the full colour logo cannot be used.

FULL COLOUR 8 COLOURS

PANTONE Black C PANTONE 123 C

PANTONE 286 C PANTONE 7468 C
PANTONE 354 C PANTONE 542 C
PANTONE Warm Red C PANTONE 642 C

5 COLOURS 1 COLOUR BLACK

PANTONE Black C PANTONE 286 C

PANTONE 286 C
PANTONE 354 C
PANTONE Warm Red C
PANTONE 123 C

11
 LOGO GUIDELINES

2.1
THE LOGO
LANDSCAPE LOGO VERSIONS OVERVIEW
DARK BACKGROUND

Flat colour versions have been designed for

situations where the full colour logo cannot be used.

FULL COLOUR 8 COLOURS

PANTONE Black C PANTONE 123 C

PANTONE 286 C PANTONE 7468 C
PANTONE 354 C PANTONE 542 C
PANTONE Warm Red C PANTONE 642 C

5 COLOURS WHITE

PANTONE Black C
PANTONE 286 C
PANTONE 354 C
PANTONE Warm Red C
PANTONE 123 C

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 LOGO GUIDELINES

2.2
THE ICON
ICON VERSIONS OVERVIEW
LIGHT BACKGROUND

The icon in full colour is the preferred version

of the official logo. Flat colour versions have been
designed for situations where the full colour icon
cannot be used.

FULL COLOUR 8 COLOURS 5 COLOURS 1 COLOUR BLACK

PANTONE Black C PANTONE Black C PANTONE 286 C

PANTONE 286 C PANTONE 286 C
PANTONE 354 C PANTONE 354 C
PANTONE Warm Red C PANTONE Warm Red C
PANTONE 123 C PANTONE 123 C
PANTONE 7468 C
PANTONE 542 C
PANTONE 642 C

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 LOGO GUIDELINES

2.2
THE ICON
ICON VERSIONS OVERVIEW
DARK BACKGROUND

The icon in full colour is the preferred version

of the official logo. Flat colour versions have been
designed for situations where the full colour icon
cannot be used.

FULL COLOUR 8 COLOURS 5 COLOURS WHITE

PANTONE Black C PANTONE Black C

PANTONE 286 C PANTONE 286 C
PANTONE 354 C PANTONE 354 C
PANTONE Warm Red C PANTONE Warm Red C
PANTONE 123 C PANTONE 123 C
PANTONE 7468 C
PANTONE 542 C
PANTONE 642 C

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 LOGO GUIDELINES

2.3
THE LOGOTYPE
OVERVIEW

A logotype has been developed to be used where

space/layouts do not allow the use of the logo.

FULL COLOUR 1 COLOUR BLACK

PANTONE 286 C

WHITE

15
 LOGO GUIDELINES

2.4
THE WORD MARK
OVERVIEW

To complement the official logo and visual identity,

a word mark has been developed. This can be used
in single flat colour.

FULL COLOUR 1 COLOUR BLACK

PANTONE 286 C

WHITE

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 01
3.1 USAGE PRINCIPLES
USAGE
BRAND
PRINCIPLES
3.2 LEGAL NOTICE

INSPIRATION
1.1 CONCEPT
3.3 CLEAR AREA
1.2 3.4
DIVERSITY
UNAUTHORIZED USAGE
 LOGO GUIDELINES

3.1
USAGE PRINCIPLES

FOREWORD OFFICIAL LOGO SIZES AND IMAGERY APPROVAL PROCEDURES

All of the graphic materials presented in these guidelines are The logos and images featured in these guidelines are provided All proposals for the use of Official Marks need to be submitted
protected by national and international copyright, design and/ for illustrative purposes only. Please ensure that the correct to UEFA for approval in order to maintain consistency and
or trade mark laws and conventions. size of the Official Marks is always used in all of your actual accurate representation.
All reproductions, even partial reproductions, and any use of applications in order to ensure proper legibility of the legal
the Official Marks without the prior written consent of UEFA notice. Please also refer to the artwork files provided for
are strictly prohibited. correct colour saturation and light gradation.

USE OF THE UEFA EURO 2024™ LOGO COPYRIGHT OWNERSHIP

These guidelines are only for use by authorised parties © UEFA 2021. The content of these guidelines is the property of
who have been granted the necessary rights UEFA. No Official Marks may be reproduced or transmitted by
by UEFA. They outline the graphic principles, colours any process or means without the prior written permission of
and graphic arrangements of the Official Marks. UEFA. All rights reserved.
It is essential to comply with the instructions contained
in these guidelines and to apply them in accordance with
the rights granted to the users by UEFA. The legal notice
(shown in 3.2 below) must always be used for any use of the
Official Marks on any medium, including printed or stitched
materials.

18
 LOGO GUIDELINES

3.2
LEGAL NOTICE
The design of the Official Marks is unique
and distinctive and is therefore protected.

The ™ symbol on each of the three versions of the

Official Marks is an important part of each design
and should not be repositioned and/or removed.

19
 LOGO GUIDELINES

3.3
CLEAR AREA
The width of the “0” in 2024 is the minimum
exclusion area that has been created around the
UEFA EURO 2024™ logo to ensure visibility and
distinctiveness. This area should always be kept free
of any graphic elements and/or message.

The dimensions of the exclusion area applies to the

portrait and landscape versions of the official logo
for any kind of background.

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 LOGO GUIDELINES

3.4
UNAUTHORIZED USAGE

Do not move any elements within the Do not change the colours. Do not crop the logo. Do not add texture or effects to the logo.
symbol or logotype.

EURO2024

Avoid complex backgrounds. Do not use the logo without legal notice. Do not distort the logo. Do not change the logo font.

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