ARJUN NARULA

+(91)-9818129235 | [email protected] | MALE, 21 years

EDUCATION
B.Tech (Mechanical Engineering) 2020 – 2024 Netaji Subhas University of Technology, Delhi 8.40 / 10.0
CBSE (Class XII) 2020 Doon Public School 94.2%
CBSE (Class X) 2018 Doon Public School 96.6%

WORK HISTORY
Brand Marketing Consultant | Burger Singh | Gurugram (Nov ’23 – Apr‘24)
 Analyzed weekly data from Dine-in, Swiggy and Zomato focusing on key metrics like sales, margin, AOV, Attach%, Lifetime Value, M2O
 Coordinated with Swiggy and Zomato teams to evaluate CTR, ROAS, Menu Opens etc. for different branding spaces available and
achieving a monthly revenue of 6cr+ by increasing the new user percentage to 78%
 Formulated digital marketing campaigns like “Diwali20”, “Burger@39” etc. achieving a reach of 2.2cr+ impressions with 2.8X ROAS 
 Led end-to-end operations of launching express delivery outlets in metro stations, generating 5% of total revenue with 80% repeat rate
Product and Growth Intern | Moment | Gurugram (May ’23 – Jul ‘23)
 On-boarded 5+ prominent industry leaders including Luke Coutinho as creators and established 50+ student partners community
resulting in landing first 8000 DAU’s on the platform
 Conceptualized and introduced 4 new features on the platform, performed A/B testing to increase the overall user engagement by 35%
 Strategized and analyzed a set of over 70+ in-app events and KPIs to monitor user journey, push notifications, daily challenges, and other
features engagement, increasing the net click through rate by 45%
 Modelled advertisement strategy for onboarding of Sleepy Owl as the inaugural in-app advertisement client using a CPM pricing model
Growth and Strategy Intern | Coding Ninjas | Gurugram (Jun ’22 – Sept ‘22)
 Planned and designed user acquisition funnel & retention campaigns and successfully crossed 15,000 sign-ups
 Conceptualized and launched a brand-new YouTube channel shows from scratch, to 20,000 views per month
 Explored and implemented new marketing channels and techniques via Meta, Discord, and colleges engaging 10,000+ users
 Led operations for India’s first ever national level programming championship in collaboration with AICTE, witnessing the engagement
of 90k+ students from 4500+ colleges pan-India, along with a team of 10+ members
Project Intern | AT&T | Remote (Nov ’21 – Jan'22)
 Conducted comprehensive market analysis and segmentation of IOT industries, analyzed market size of US$ 17 Bn and CAGR of 17.05%
 Analyzed customers’ needs via 50+ user interviews & curated a Go-To-Market Strategy for a Smart Plant Care System
 Prepared an investor pitch, highlighting the unique value proposition, market potential, and growth opportunities
ACADEMIC PROJECTS
Digital Financial Inclusion | User Research | Indian Institute of Management – Bangalore (May ‘23 – Jun ‘23)
 Conducted 100+ interviews and surveys with subsistence retailers, analyzing penetration of Govt. schemes, Aadhar Card and loan habits
 Revealed valuable insights: 72% of retailers have average daily sales of Rs 2000-3000, 80% prefer loans from relatives, 42% are unaware
of any ongoing Govt. schemes, and 92% have enabled digital access of Aadhar Card
Four Wheel Drive (4WD) Automobile | Team Daedalus Racing – NSUT (Jun ’22 – Feb ‘23)
 Fabricated a 4WD from scratch for BAJA SAE competition, designed on Solidworks, and conducted different types of simulations
 Reduced the overall cost of ATV by 12% through cost analysis and developed a business plan to mass-manufacture ATVs with
customizable specifications, targeting India’s $380Mn (FY22) market, projected to grow at a 6.8% CAGR over next 5 years
POSITIONS OF RESPONSIBILITY
Head of Sponsorships & Collaborations | Moksha – Innovision 2023 - NSUT’s flagship tech-cultural festival (Jan ‘23 – April ‘23)
 Headed a team 50+ members, executing fundraising of INR 80L+ and marketing campaigns through brand collaborations in 3 months
 Partnered with 40+ brands like Redbull, BeReal (60K+ downloads delivered), PayTM, CocaCola, Philips, IGL, ONGC etc.
 Negotiated partnerships with 50+ food brands, to set up their stalls and ensured their average profitability of 15%
 Onboarded 10+ social media influencers to promote and conduct public interaction 
Vice President | Enactus NSUT (Jan ‘23 – Present)
 Spearheaded a team of 80+ members, impacting 500+ lives with 4 social entrepreneurship projects
 Co-founded Project Agni; made 5+ upcycled products utilizing decommissioned fire hoses, generating a revenue of INR 3 lakh+
 Revamped Project Urja by developing VAWT (Vertical Axis Wind Turbine), collaborated with Revayu Energy, TERI, and Delhi Government
 Created federation under National Urban Livelihood Mission, to increase monthly income of 25+ women beneficiaries by 50%
 Developed a low-cost air purifier, CLAIR and secured 1st position at Enactus India Nationals’23; received grants worth 2,50,000+
EXTRA CURRICULAR ACTIVITIES AND ACHIEVEMENTS
 NextLeap | Product Manager Fellowship (Feb ‘23 – April ‘23)
o Top PM Fellow at NextLeap with graduation score of 225/300
 Winner Enactus Race for Climate Action’22 (1/450+ UG & PG Teams)
 Winner, B-plan Competition at Hindu college and St. Stephens (1/690+ UG & PG Teams)
 Finalist, Business Report Competition, SAE BAJA 2022 (21/200+ UG & PG Teams)
 Finalist in Flipkart Grid 3.0 (10/150+ UG Teams)
 Finalist in European Rover Challenge (ERC) and Indian Rover Challenge (IRC) (14/400+ UG & PG Teams) 
OTHER INFORMATION
 SKILLS: Excel, Presentation, SQL, Statistical Analysis, Whimsical, Canva, Figma
 Avid follower of cricket and F1, enjoy travelling and listening music