plh4students.uwI.

edu
850-485-5716
Patrick Hairiston





%able of Content
i. #esume
ii. Letter of #ecommendation
iii. Feature Story
iv. News #elease
v. Media #elease
vi. Memorandum
vii. Speech
viii.Crisis Communication Plan
ix. Awards














Patrick Hairiston
32934 Campus Drive Pensacola, Florida 32514
(850) 485-5716
plh4students.uwI.edu

Objective To obtain job as an Associate Representative at Universal Studios Resort

Education
Bachelor of Arts in Communication Arts April 2012
University oI West Florida Pensacola, Florida

Minor in Marketing April 2012
University oI West Florida Pensacola, Florida


Experience
#esident Assistant
University of West Florida- Pensacola, Florida 2011- Present
O Provided advising to undergraduate students
O anaged administrative tasks including room condition reports, maintenance requests,
incident reports, and the room change process
O ConIronted and resolved issues that residents Iace daily
O Provided educational programs Ior a residence hall wing oI 32 college students

Student Assistant
University of West Florida- Pensacola, Florida 2009- 2010
O Assisted with all Area OIIice related Iunctions tasks
O Answered phones and provided inIormation to residents, parents, and others
O Assisted in Iiling and maintaining student records

Orientation Leader
University of West Florida- Pensacola, Florida 2008- 2009
O Provided inIormation about the campus and its activities throughout the duration oI
summer
O ead in the presentation and Iacilitation oI orientation sessions over the summer

Participant In ENLACE Conference Fall 2009
O Selected as a representative Ior the University oI West Florida
O Developed initiatives to reIorm secondary level education
O Researched and proposed initiatives which were sent to the Florida egislation


Honors & Accomplishments
O ean`s List: Fall 2010

Groups & Activities
O Intervarsity Social Media Specialist
O Club A Public #elations Specialist





More than a Regular Student

Katanna Smiley, known as Kay-Tee among Iriends and Iaculty alike, would
appear to be nothing more than a regular college student on the outside, but a closer
examination into the liIe oI iss Smiley would provide slightly diIIerent results.
'Kay-Tee looks as regular as the sun shining in Florida during April. on the
outside that is, Jonathan Delevoe said, a close Iriend oI Kay-Tee`s. 'There`s more to her
than meets the eyes.
This statement couldn`t be any truer. Smiley, a local resident to the Panama City
area, is the youngest oI nine siblings and is the Iirst to go to college in her Iamily. While
most might Ieel pressured to excel Smiley oIten takes things in strides.
'Neither one oI my parents have a high school diploma, so I Ieel like going to
college and being a Iirst generation student as well is great accomplishment, Smiley said
with a slight nod oI recognition and a smile.
Smiley is among those expecting to graduate in December oI 2011 and she will
graduate with many accomplishments under her belt. Not only is she currently the
president oI the AIrican American Student Association, but she also serves in UWF`s
Iirst pep band as the section leader Ior her group, she`s a member oI the law Iraternity Phi
Alpha Delta at UWF, she`s a member oI the criminal justice student association, and she
regularly volunteers at common ground diversity, an organization that works to with a
diverse group oI students and promotes inclusion Ior those students. While these
accolades are great it`s not the Iact that she`s an involved student that makes her
noteworthy, but it`s more so about the role that she has Iallen into naturally in relation to
these positions.
'Kay-Tee deIinitely Ialls into the motherly roll Ior many, Shantrella Parker said,
a close Iriend oI Smiley`s. 'It`s because oI the way she carries herselI; she also looks to
share her wisdom with other people.
Smiley is seen as a mentor to many in the organization she`s involved with.
'She always seems to know what to say and how to say it, arcus Boston said, a
member on the executive board at AASA. 'It`s really hard to Iind people like her.
You may never hear about people like KT in the papers. She may never score 32
points in a basketball game Ior her school or hit a homerun to bring the school to
championship, but she is the type oI person that is most likely to impact a person's liIe so
signiIicantly that it alters their liIe Iorever.
'Kay-Tee like one oI those people that you hear people thank at award shows
because oI that one impactIul moment that they had while having a conversation with
her, Delevoe said with a laugh and a smile. 'What she gives to others is amazing.

Smiley claims that she doesn`t understand how she is viewed the way Delevoe
expressed, but she does not take it Ior granted that people see her in this light.

'I so many.. I guess you could say mentee`s and I know all oI them by name
and I keep up with them personally because that`s just how I Ieel, Smiley said. 'As a




person I like to reach out because you don`t know how a kind word can help someone
today.

Smiley`s phrase was modest to say the least. There are moments that people can
experience in their lives where they may encounter an individual that can say something
so proIound that her words have the ability to get an individual to have a diIIerent
thought process about said subject, thus altering their liIe in a major way... Katanna
Smiley is that type oI person.

'It`s oIten used, but it`s something I take to heart, be the change you want to see
in the world, Smiley said with a knowledgeable look in her eyes. 'Others |may| not be
something you want them to be, but don`t complain because change starts with you.






































Contact InIormation

Katanna Smiley
850-276-8787
kes30students.uwI.edu

Jonathan Delevoe
954-635-7023
jld56students.uwI.edu

Shantrella Parker
850-628-3417
smp28students.uwI.edu

arcus Boston
850 236-2115
amb45students.uwI.edu

































Honor Flight Network
300 E. Auburn Ave
Patrick Hairiston Public Relations Writer
850-485-5716
plh4students.uwI.edu
3-23-2011


FOR IEDIATE REEASE
Emerald Coast Students ake a DiIIerence Ior Veterans
EERAD COAST, Fla Emerald Coast School District will be honoring World War
II veterans on an upcoming Honor Flight to Washington, D.C. This Ilight is Ior those
veterans that served their country IaithIully. The school district has been holding Iund-
raisers since August and they have reached $5,000. The money will be used to Iund Ior
six veterans to go on this Ilight and all six vets are Irom Emerald Coast County.
The money was raised by students who served as the key promoters in order to
raise the money.
'Our students have done an amazing job with these Iund-raisers, said Dr. I..
Smart, the superintendent Ior Emerald Coast School District. 'We are proud to be a part
oI this eIIort to honor our veterans.
The Ilight will include a total oI 80 veterans Irom all across the state oI Florida.




(-30-)




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FO# IMMEIA%E #ELEASE
%HU#SAY, OC%OBE# 22, 2010


BLOO SPO#% A% UWF COMMONS
%he gladiatorial games will make an arrival this April in the Festival on
the Green.
Pensacola, F- April 6-7, 2010- The Festival on the Green will be hosting a gladiatorial
booth. It will be held Irom 12am and last till 4pm.
This event will be educational, and more importantly Iun! The gladiatorial booth
will bring visitors back to ancient Rome, and will allow them to experience everything
but the stench oI blood.
The booth will allow guests to become an audience member to live mock
gladiatorial Iights. Audience members will also be given a chance to participate in a
gladiator training camp, and everyone will be given samples oI the Iood the gladiators
would have eaten in training.
Not only will the booth Ieature participation and excitement, but also an
educational slideshow will be shown to better understand why the Romans would tolerate
such gore.
The gladiatorial booth will also be holding a lottery, much like the one the
Romans held at the games, in order to give away prizes.
###
CON%AC%:
Patrick Hairiston: (850) 231-6464





EORANDU
February 23, 2011
TO: Faculty and StaII
FRO: r. I.. Smart
SUBJECT: National School unch Program

Hello everyone, I am sending this memorandum out to inIorm you oI the decision we as
the GulI Coast County School District have made to participate in the National School
unch Program. We Ieel that this will better every school within the district and we are
excited about our decision as well.

A little inIormation about the National School unch Program it is a Iederally assisted
meal program and is currently being used by over 101,000 public and non-proIit private
schools and residential child care institutions. It will help to provide a balanced meal Ior
our students as well as provide it at a lower cost or Ior Iree depending on the eligibility oI
the students. In return we, the district, receive cash subsidies and donated commodities
Irom the USDA, U.S. Department oI Agriculture, Ior each meal we serve.

The way our Iood will be chosen will be determined by the state oI Florida so that will be
determined at a later date. We are expecting this decision to beneIit, not only the
students, but the schools as well.

Below is the link to research more oI the National School unch Program is desire:
http://www.Ins.usda.gov/cnd/lunch/aboutlunch/NSPFactsheet.pdI

























Secrets to Success as a College Student
Introduction:
I`d like to introduce to you guys Sarah Faglar. Alright a little background
inIormation about her, she`s Irom Gainesville, Florida. She`s a transIer student Irom
Florida GulI Coast University, a Public Relations major with a minor in marketing. A
Iormer student athlete, she used to play soccer her at UWF. She attends iberty Church
and one oI her Iavorite places to go her in Pensacola is the beach. She`s here to talk to us
today about being a successIul college student and to give us some tips on how to
continue Irom this point on. Alright Sarah, the Iloor is all you`re.
Acknowledgements:
Thank You r. Scott Ior the opportunity to peak to the class. Okay so as he said I am a
PR major and I was sitting down thinking about what I would speak about. And one thing
I noticed looking back on my college experience is that in the 3 years I`ve been in
college, many people seem to struggle during the beginning oI their college career. So
I`m here to give you guys some things that I use which enable me to stay ahead oI the
curve as Iar as school is concerned. So I`ll be talking about having Organization Skills,
%ime Management, and the BeneIits oI eveloping a #outine.
ain Point 1:
So Organization is the Iirst thing we will be talking about. Now there are diIIerent
methods which you can use to get yourselI organized. One oI the main things that you
can do is to utilize a planner oI some sort. Something I`ve learned that works is that in the
beginning oI the semester aIter I`ve gone through each class and I`ve been given my
syllabus`s I write down each test and essay that I will have in that class Ior the entire




semester. This enables you to not be surprised by any tests. Another method which can
help in keeping yourselI organized, which many people may not have thought oI, is to
use a calendar on your cell phones. ost people in here have a cell phone and usually
most phones have a calendar in them. By going through and setting an alarm Ior those
due dates, just in case you Iorget to look at your calendar or you lose it or something like
that you will have that extra reminder.
ain Point 2:
The second element that I`ve Iound that`s necessary to become that successIul college
student, and many oI us know about it, is %ime Management. We`ve all been told how
important this is on numerous occasions, but you can never stress how big oI a thing this
really is. - (PERSONA STORY?) - Through eIIective time management you actually
set yourselI up to get into a routine oI taking care oI what you need to do throughout the
day.
ain Point 3:
The biggest component to the success Iormula is something that I`ve Iound people
sometimes can take Ior granted. The biggest component is developing a #outine.
Routine keeps you on track whether you want to or not honestly. II you get into a routine
oI looking at your planner beIore you go to bed at night and making out a schedule oI
things that need to be accomplished the next day you have a better chance oI staying on
top oI things like school as well as any extracurricular activities you may be participating
in because you know what you have to do. Getting into the routine oI being goal oriented
lessens the chances that you will not accomplish what you want to do.
Conclusion:




So in reviewing we have talked about diIIerent ways to get organized, the beneIits oI time
management, and the beneIits oI developing a routine. By using each oI these things I
have talked about today you are guaranteed to have a successIul college career.
























Crisis Communications Plan

Risk Assessment

We came up with the risk assessment through the process oI researching other
organizations that mirrored ours in size. We also researched our universities history oI
crises to give us more insight into some oI the crisis that may occur in the Iuture.

Explosive
O Hurricane/Tropical Storm
O Chemical spill
O ighting Storms
O Tornado
O Flooding
O ass Shooting
O Bomb Threat
O Fire
O Disease (Ilu)
O Earthquake
O Crime/gang violence
SelI-InIlicted
O Strike
O Embezzlement
O Short StaIIing
O Scandal
O Power-Outages
O isinIormation being released to the media
O Cheating to get players to play Ior U teams

Audiences
O edia
4 Newspaper
4 Radio
4 Television
4 Social
O Internal
4 President
4 Faculty
4 StaII/Employees
4 Students




4 Alumni
O Community
4 ocal Businesses
4 Governmental OIIicials
4 ocal Schools
O Victims
4 Direct Victims involved
4 Family members oI students
4 Family members oI Iaculty
O Stockholders
4 Investors
4 Business Partners that are located on campus
Communication Objectives
edia Objective
O Increase awareness by 90 within a span oI 1 hour oI a crisis occurring.
Internal Objective
O Increase awareness by 90 within a span oI 2 hours oI a crisis occurring.
Community Objective
O Increase awareness by 80 within a span oI 2 hours oI a crisis occurring.
Victims Objective
O Increase awareness by 80 with the span oI 1 hour oI a crisis occurring.
Stockholders Objective
O Increase awareness by 80 within the span oI 2 hours oI a crisis occurring.
Tactics

Community Tactics
4 Write a news release within 24 hours in the crisis
4 Hold a press conIerence
4 Utilize community leaders
I.e. police department, Iire department, bio hazard team, etc.
4 Update a website to keep people inIormed- continuously
4 InIorm the community oI the shelters that are in place- continuously
4 Hold a town hall meeting within 24 hours oI the crisis
Hold a question and answer session

edia Tactics
Television
O Send ass Text Alerts to television stations
O Send Actualities (Fact Sheets) to priority television stations
O Use television reporters to get interviews with appropriate spokesperson
O Hold press conIerences with television reporters to release inIormation




O Broadcast public service announcements across television screen
Radio
O Send Emergency Radio Announcements to be broadcasted
O ass Text Alerts to radio stations
O Send Actualities (Fact Sheets) to radio announcers
O Interviews with speciIied spokesperson live at radio station
O Phone Interviews with speciIied spokesperson to be broadcasted
O Send edia Kits oI inIormation on University to radio station
O PSA`s to be announced on radio
Newspaper
O Press conIerences Ior newspaper reporters to print inIormation
O Send press releases to newspapers to be printed
O Send Brochures that can be printed
O Interviews with speciIied spokesperson to get quotes/inIo printed
O Send edia Kits to newspapers to get inIormation printed
O School Newspaper will print inIormation to also target Internal audience
Online
O Keep Universities website updated 24/7 to provide correct inIormation
Internal Tactics
O Telephone tree with employees
4 Practice to ensure success
O ass text alerts
4 For employees only. Text alerts will inIorm employees to call the hotline
iI they have not already received a call Irom the phone tree.
O Keep employees inIormed and calm through the use oI.
4 emos/Email
Day 1-14 one memo should be set out with an update on the
current issue
4 eetings
For executives
With heads oI departments
With housing directs
With police
4 Social media
O Emergency card with step-to-step procedures on who to contact
4 1-800-332-4710 hotline: to get instruction and inIormation.
Available to immediate Iamily members and employees only.
4 Website Ior internal audience with a 6-step condensed guideline on what
to do during a crisis.
Victims Tactics
O A personal letter signed by the President stating what happened.




O Suggest that a conIerence center be set up Ior victims to talk with counselors
O Create a hot-line Ior victims to inquire about their loved ones.
4 Hot-line will be used only Ior the direct Iamily members oI students and
staII.
Stockholders Tactics
O Website Ior them to be reIerred to with more inIormation on the situation.
4 Publishing our news releases online Ior them would be beneIicial as well.
O Email them directly giving them an update oI the situation and what has happened
O ReIer them to an online national website

Calendar

H-1 H-2 H-3 H-4 H-5 H-6 H-7

Community

write news release X

press release

contact oIIicials

X

update website X X X X X X X
shelters in place

X
Contact Governmental
OIIicials X

town hall meeting

Media

%elevision

mass text message alerts X X

Actualities

X

Interviews

X

X

press conIerences

public service announcement X

#adio

emergency announcements X X

mass text message alerts X X

Actualities

X

Interviews

phone interviews

X

media kits X

public service announcement X

Newspaper

press conIerences

print releases

X

X





Brochures

X

mass text message alerts X X

X

Interviews

X

X

media kits X

school newspapers

X

Internal

telephone tree X

mass text message alerts X

X

employee memos

X

X

employee emails

X

Executive eeting X

Stockholders

email


Budget

O Research
O Tactics
O Evaluation
Evaluations
Victims
O Personal meetings available Ior those who seek it
O Follow-up phone calls
Stockholders
O Send out an online survey giving them the option to rate our eIIectiveness in the
crisis.
Internal
O Send out surveys and questionnaires to the Iamily members oI Iaculty, students,
staII, & alumni about the eIIectiveness oI the crisis plan
O Having a Iollow up meeting with every employee who worked on the crisis and
the executive board to see what can be done better next time? What can be
changed /added to the existing plan?
Community
O Established an online survey to gauge the eIIectiveness oI the crisis
communications procedures
O Hold a Iollow-up town hall meeting
edia
O Sit down to lunch and ask them how we handled the crisis.