Archetypes
Archetypes
Department of Psychology
University of Mianwali
Department of Psychology
Tanzeel Fatima
BPSYF21M006
Session ( 2021-2025)
Lecture
University of Mianwali
University of Mianwali
Department of Psychology
Archetypes
Archetypes are fundamental, universal symbols or patterns that Carl Gustav Jung, a Swiss
In Greek, the word ‘arché‘ means original, while ‘típos‘ means model. In other words, the
archetype is, therefore, the model on which we interpret the surrounding things, events, and
situations in our lives. It is, in simple terms, the basis of our behavior.
These archetypes represent shared human experiences, themes, and characters that
transcend cultural and historical boundaries. Jung identified various archetypes, each with
its own unique characteristics, roles, and significance in shaping human thoughts, behaviors,
and perceptions. According to Jung (1921): ‘the term archetype is not meant to denote an
inherited idea, but rather an inherited mode of functioning, corresponding to the inborn way
in which the chick emerges from the egg, the bird builds its nest, a certain kind of wasp stings
the motor ganglion of the caterpillar, and eels find their way to the Bermudas. In other words,
it is a “pattern of behaviour”. This aspect of the archetype, the purely biological one, is the
Jung (1947) believes symbols from different cultures are often very similar because they
have emerged from archetypes shared by the whole human race which are part of our
collective unconscious. For Jung, our primitive past becomes the basis of the human psyche,
directing and influencing present behavior. Jung claimed to identify a large number of
The Persona
The persona (or mask) is the outward face we present to the world. It conceals our real self
and Jung describes it as the “conformity” archetype. This is the public face or role a person
presents to others as someone different from who we really are (like an actor). The Persona,
as explained by Carl Jung, is the aspect of our personality that we present to the world as a
means of social adaptation and personal convenience. The term originates from the Greek
word for the masks that ancient actors used, symbolizing the roles we play in public. You
could think of the Persona as the ‘public relations representative’ of our ego, or the packaging
that presents our ego to the outside world. A well-adapted Persona can greatly contribute to
our social success, as it mirrors our true personality traits and adapts to different social
contexts. However, problems can arise when a person overly identifies with their Persona,
unable to differentiate between their professional role and their authentic self. An example
would be a teacher who continuously treats everyone as if they were their students, or
someone who is overly authoritative outside their work environment. While this can be
frustrating for others, it’s more problematic for the individual as it can lead to an incomplete
realization of their full personality. The Persona is shaped during childhood, driven by the
need to conform to the expectations of parents, teachers, and peers. This usually results in the
Persona encompassing the more socially acceptable traits, while the less desirable ones
become part of the Shadow, another essential part of Jung’s personality theory.
The Anima/Animus
Another archetype is the anima/animus. The “anima/animus” is the mirror image of our
biological sex, that is, the unconscious feminine side in males and the masculine tendencies
in women. Each sex manifests the attitudes and behavior of the other by virtue of centuries of
living together. For men, there exists an Anima (a feminine inner personality), and for
women, an Animus (a masculine inner personality). These archetypes are derived both from
collective ideas of femininity and masculinity and from individual experiences with the
opposite sex, beginning with the person’s parents. The Anima and Animus exist in the
complement their experience and understanding of their own gender. Like the Shadow, the
Anima and Animus are often first encountered through projection. For example, the
phenomenon of “love at first sight” can be explained as a man projecting his Anima onto a
woman (or vice versa), which leads to an immediate and intense attraction.
Jung acknowledged that so-called “masculine” traits (like autonomy, separateness, and
aggression) and “feminine” traits (like nurturance, relatedness, and empathy) were not
confined to one gender or superior to the other. Instead, he saw them as parts of a holistic
masculine-centric theory. The Anima and Animus represent our ‘otherness’, connecting the
ego to the broader psyche, thus forming bridges to the unconscious. Engaging with these
The Shadow
The Shadow archetype, as defined by Carl Jung, encapsulates the parts of ourselves that
we may reject, disown, or simply don’t recognize. Rooted in both our personal and collective
unconscious, the Shadow contains traits that we consciously oppose, often contrasting those
presented in our Persona – the outward ‘mask’ we show to the world. This is the animal side
of our personality (like the id in Freud). It is the source of both our creative and destructive
energies. In line with evolutionary theory, it may be that Jung’s archetypes reflect
predispositions that once had survival value. The Shadow isn’t merely negative; it provides
depth and balance to our personality, reflecting the principle that every aspect of one’s
personality has a compensatory counterpart. This is symbolized in the idea: “where there is
light, there must also be shadow”. Overemphasis on the Persona, while neglecting the
Shadow, can result in a superficial personality, preoccupied with others’ perceptions. Shadow
elements often manifest when we project disliked traits onto others, serving as mirrors to our
disowned aspects. Engaging with our Shadow can be challenging, but it’s crucial for a
balanced personality. This process, which can involve recognizing and integrating these
‘dark’ elements into our conscious self, aids in fostering a well-rounded personality.
The Self
Finally, there is the self which provides a sense of unity in experience. For Jung, the
actualization), and in this respect, Jung (like Erikson) is moving in the direction of a more
humanist orientation. That was certainly Jung’s belief and in his book “The Undiscovered
Self” he argued that many of the problems of modern life are caused by “man’s progressive
alienation from his instinctual foundation.” One aspect of this is his views on the significance
of the anima and the animus. Jung argues that these archetypes are products of the collective
experience of men and women living together. However, in modern Western civilization men
are discouraged from living their feminine side and women from expressing masculine
tendencies.
For Jung, the result was that the full psychological development both sexes was
undermined. Together with the prevailing patriarchal culture of Western civilization, this has
led to the devaluation of feminine qualities altogether, and the predominance of the persona
(the mask) has elevated insincerity to a way of life which goes unquestioned by millions in
2. Trigger emotions
Jung described archetypes as “the forms which the instincts assume.” In Archetypes and
the Collective Unconscious, he explains: “[There] is good reason for supposing that the
archetypes are the unconscious images of the instincts themselves, in other words, that they
are patterns of instinctual behaviors.” Instincts are like biological urges. When we trigger an
Because these patterns are pre-existing, archetypes are predictable. For example, no matter
what image of the Hero you hold in mind, certain patterns of behavior and personality traits
arise like bravery, valor, persistence, and action. So when you think of archetypes, think of
In Man and His Symbols, Jung explains that archetypes “are the pieces of life itself—
images that are integrally connected to the living individual by the bridge of the emotions.”
images evoke different emotions. Lovers are passionate. Kings are magnanimous. Warriors
are courageous. Sadists are hateful. Savvy advertisers use sight, sound, and motion in
commercials to trigger specific archetypal patterns within the minds of potential customers.
That is, they are consciously manipulating the public by evoking emotions that lead to
Every human being has an inner world. It’s the home of our dreams, fantasies,
imagination, and emotional life. This inner world is the source of personal meaning.
Archetypes tap into the emotions of our inner world and give life a sense of personal
meaning. It is for this reason that inner work is so important. For Jung, the first half of life is