Use of Body Scan Data To Design Sizing Systems Based On Target Markets
Use of Body Scan Data To Design Sizing Systems Based On Target Markets
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Use of Body Scan Data to Design Sizing Systems Based on Target Markets
http://www.human.cornell.edu/units/txa/research/ntc/S01-CR01-03.pdf
http://www.explore.cornell.edu/bodyscanner
Susan Ashdown & Suzanne Loker, Cornell U.; Carol Adelson, Fashion Institute of Technology
Project Manager: Katherine Schoenfelder
Graduate Students: Adriana Petrova, Eui Choi
GOAL
To develop a prototype mathematical process using body scan data to improve sizing systems for
specific target market populations of an apparel firm.
ABSTRACT
Two hundred and three female subjects were scanned twice, once in minimal clothing and once
wearing test pants, using the protocols and instruments developed by the research team. Subjects
were selected to fit the target market of the industry partner, 34-55 years of age and sizes misses
4-16 or women’s 14-24. After cleaning and organizing scan data, a variety of statistical analyses
were conducted to compare 1) body shapes based on circumference, surface area, slice area, and
volume measurements, 2) ease values by body proportions, 3) misfit based on expert fit ratings
and ease values. Results are promising in our approach in using unique measurements and
procedures provided by body scan technology to identify fit problems, i.e., misfit. Areas of
special interest in the ongoing development of a mathematical algorithm to adjust existing
pattern systems are 1) waist to abdomen and abdomen to hip surface area and volume
measurements, 2) focus on certain sizes of misfit (i.e., women scanned in size 12 and 14 pants)
rather than all sizes, and 3) combining ease values and body proportion data for analysis.
BODY/APPAREL RELATIONSHIP
As the relationship between the body and clothing is complex and often ambiguous, garment fit
is a difficult concept to research and analyze. Current objective methods of analyzing garment fit
involve comparing the garment measurements to the body measurements using linear
measurements and utilizing pressure gauges to measure the amount of pressure a garment places
on a specific body location. Although these traditional and other manual methods are useful for
evaluating simple garment fit issues, they are not adequate to investigate the complexities of the
multifaceted relationship that exists between the body and clothing. Both provide only limited
information about the human body shape and proportion. On the other hand the body scanner has
the ability to obtain three dimensional data of the surface of the human body, providing valuable
information to improve garment fit (DesMarteau, 2000). Body scanning technology collects data
that can be analyzed using non-linear measures such as surface area, volume, or data from body
slices that may be better able to comprehensively analyze the human body and address problems
of garment fit.
Anthropometric research using body scan data provides information on consumer body types and
measurements to designers and manufacturers to improve the fit of garments (CAESAR uses
latest laser technology, 2002). A Kurt Salmon Associates study reported that 50 percent of
women claim they cannot find apparel that fits; other studies have indicated that fit problems are
the reason for 50 percent of catalog returns (DesMarteau, 2000). Clearly, utilizing body scanning
technology to improve garment fit is a critical need. Retailers such as Lands’ End, Levi Strauss,
and Brooks Brothers have taken initial steps to help consumers find better fitting garments by
METHODOLOGY
Our industry partner, Liz Claiborne, provided test pants in two size ranges (misses 4-16 and
women’s 14-24), size specifications and grade rules for the pant styles, and fit models’
measurements and body scans. Liz Claiborne’s target market age ranges were used to recruit
subjects wearing these sizes. Demographic and other personal characteristics were requested
from subjects with a questionnaire in order to evaluate the sample against Liz Claiborne target
market descriptions and to describe the sample’s comfort with the body scan process and interest
in scan applications. Our 203 female subjects (not including two fit models) were representative
of the Liz Claiborne target market with 60% married, 82% full-time workers, 66% holding a
bachelor’s degree or higher, and the majority with annual household income over $50,000. The
mean age of our subjects was 44.9 years and subjects’ ages were relatively equally divided
across the four five-year age spans─34-39 years (n=41), 40-44 (n=51), and 45-49 (n=65), and
50-55 (n=46).
Subjects were scanned with a Human Solutions/Tecmath scanner on campus or in New York
City (with a rented scanner). Each subject was scanned twice, once with a Lycra scanning suit
designed for this project and a second time wearing test pants in the size with the best fit at the
hip as determined by the researcher. A second pant scan was taken if the subject wore a size that
overlapped the misses and women’s pant size ranges, i.e., 14 and 16, or when the best fitting pant
was difficult to determine. For analysis purposes, subjects who were scanned in multiple pants
were assigned either the misses or women’s size group by a panel of experts who judged the fit
of each scan to choose the best fitting size. Table 1 displays the results of the ratings by the best-
fit pant size and size category, 156 in the misses and 49 in the women’s pant size categories.
Although the numbers per cell in the women’s sizes were small, the sample provided a relatively
balanced representation of all available sizes. Following the scan, subjects completed a
questionnaire to indicate demographic information and their level of comfort and interest in the
body scan process, preference for access and storage of personal body scans, and interest in
potential applications of body scans. They were shown their body scans on the computer in still
and moving formats and asked to indicate their comfort with seeing their body scans in both
formats.
Number of Number of
Size Misses Women's
Scans Scans
04 32
06 21
23 subjects fit in both 08 20*
138 subjects 44 subjects
Misses and Women’s
fit in Misses sizes fit in Women’s sizes 10 21
sizes
12 24
14 28 13
16 10 15
18 9*
20 5
22 3
24 4
156 49
* fit models included
Misses Women’s
Subjects Subjects
Data Analysis
Cluster Analysis
To analyze the differences among body shapes or proportions of the misses sized subjects in the
sample, K-Means cluster analysis in SPSS was used to group subjects with similar measurement
characteristics. Twenty variables were selected that contribute to the differences among the
subjects (see Table 2). K-Means cluster analysis requires the selection of number of clusters
before the analysis. We ran eight separate cluster analysises with 156 misses subjects for two,
three, four, five, six, seven, eight, and nine clusters to test which solution was most appropriate.
The four and five cluster solutions proved most interesting. The four cluster solution had one
very large cluster with a large range of values. The five cluster solution essentially broke that
single cluster into two (now Cluster 1 and 5) and provided five clusters of more equal size and
smaller range of values. We report ANOVA results from the five cluster solution in Table 2 in z-
scores in order to have a common unit to compare across linear circumference, surface area, slice
area, and volume measurements.
We expected and found that there would be significant differences among most variables across
clusters. The clustering variables were body measurements that would largely reflect a
proportional increase in size. We also were looking for irregularities in a proportional body size
increase on variables. Table 2 displays significant differences in the superscripts unique along
rows (across clusters). For example, when each variable in a cluster has a unique superscript (i.e.,
a, b, c, d, e) there are significant differences across all variables. When two variables share a
superscript, such as in Cluster 1 and 5 where the hip and thigh circumference both have the
superscript a, there is no significant difference across those clusters on those variables. Most z-
scores increased in the following order: from Cluster 2, with the lowest negative values from the
sample mean (z = 0) on most variables, to Cluster 4, Cluster 1, Cluster 5, to Cluster 3 with the
highest positive values from the sample mean, roughly following the mean ordinal pant sizes
from smallest to largest.
a b c d e
Top of Waistband 0.31 0.36 -1.11 0.45 1.76 0.43 -0.34 0.35 1.03 0.38
a b c d e
Bottom of Waistband 0.40 0.38 -1.17 0.44 1.72 0.29 -0.30 0.30 0.98 0.44
a b c d e
Abdomen 0.40 0.40 -1.15 0.43 1.67 0.57 -0.27 0.48 0.91 0.36
a b c d a
Hip 0.83 0.26 -1.25 0.44 1.62 0.41 -0.22 0.33 0.58 0.42
a b c d a
Thigh 0.87 0.45 -1.17 0.55 1.44 0.63 -0.21 0.44 0.49 0.55
a b c d e
Natural Waist 0.21 0.35 -1.06 0.39 1.79 0.53 -0.37 0.36 1.08 0.40
a b c d e
Top of Waistband 0.27 -1.07 -0.38 1.85 -0.37 1.02
Slice Area
a b c d a
Hip 0.75 0.27 -1.22 0.39 1.73 0.45 -0.27 0.33 0.63 0.43
a b c d e
Thigh 0.87 0.49 -1.15 0.50 1.48 0.69 -0.24 0.43 0.48 0.57
Top of Waistband to
Surface Area
a b c d e
Bottom of Waistband 0.31 0.33 -1.12 0.37 1.85 0.33 -0.35 0.28 1.01 0.40
Top of Waistband to
a b c d e
Abdomen 0.20 0.51 -0.97 0.44 1.65 0.99 -0.31 0.55 0.92 0.48
a b a c d
Abdomen to Hip 0.94 0.51 -1.11 0.58 1.25 1.07 -0.15 0.45 0.33 0.57
a b c d a
Hip to Thigh 0.66 0.39 -1.15 0.47 1.70 0.62 -0.27 0.37 0.63 0.54
Top of Waistband to
a b c d e
Bottom of Waistband 0.33 0.36 -1.11 0.38 1.82 0.42 -0.35 0.31 0.99 0.40
Volume
Top of Waistband to
a b c a d
Abdomen 0.08 0.66 -0.78 0.47 1.45 1.38 -0.27 0.63 0.80 0.73
a b acd c bcd
Abdomen to Hip 0.90 0.73 -0.65 0.65 0.35 1.88 0.01 0.60 -0.13 0.83
a b c d a
Hip to Thigh 0.57 0.46 -1.07 0.48 1.72 0.81 -0.29 0.42 0.62 0.61
a b c d a
Ordinal Pant Size 12.74 1.13 4.44 0.84 15.33 0.98 8.13 1.53 12.54 1.56
Size 4 n = 32 - 32 - - -
Subject Count
Size 6 n = 21 - 9 - 12 -
Size 8 n = 20 - - - 20 -
Size 10 n = 21 1 - - 15 5
Size 12 n = 39 15 - - - 24
Size 14 n = 28 11 - 5 - 12
Size 16 n = 10 - - 10 - -
n = 156 27 41 15 47 26
Note. Superscripts unique to one cluster indicate a significatn difference between that cluster and all others at p.<.05. A set of common
superscripts indicates that the cluster is not significantly different from those clusters with any of the common superscripts.
One interesting departure from proportional increases was in Clusters 1 and 5 between which
there were no significant differences in the hip and thigh circumference, hip slice area, hip to
thigh surface area, and hip to thigh volume measurements. These clusters included subjects who
were scanned in best-fit pants sizes 10, 12, and 14, indicating that there were two different body
types of women in these size ranges based on lower body measurements. This indicates a
possible difficulty in fitting women in these current size ranges with proportional sizing.
Two other interesting departures from proportional increases across clusters related to surface
area and volume measurements, measurements only available with body scanning tools. Cluster
3, which is composed of subjects who fit best into pant sizes of 14 and 16, is not significantly
different from Cluster 1 (pant sizes 10, 12, 14) on abdomen to hip surface area and abdomen to
hip volume measurements. The relatively large values for these measures compared to other
clusters’ values suggest a protruding abdomen that might need a special fitting approach. Also,
Cluster 5’s relatively small measure for these measures suggests a small hip or buttocks body
shape that also requires special fitting. The relatively low volume measure from abdomen to hip
for Cluster 3, the cluster with the overall largest measurements, also identifies a fitting issue.
Figure 3. Misses size 12 subjects in Cluster 1 and 5 show different abdomen and buttocks
shapes.
Linear Ease Values Compared to Body Proportions
Body and pant scan measurements were compared using data from 160 subjects (n = 160 before
placing subjects with multiple scans into either misses or women’s categories) whose best-fit
pants were misses sizes 4-16. We focused on hip to waist ratios for body and pant scans,
combining ease values and proportional information to characterize fit and misfit. The waist and
hip measurements from the minimally clothed scans and were converted to ratios by dividing the
hip circumference measure by the waist circumference measure. In Figure 3, the values for each
subject from the scan measurements (the circles) were plotted by the percent change between
body and pant circumference at the waist, hip, and abdomen on the Y axis and ordered by the
subject rank order, low to high, of body hip to waist circumference ratio on the X axis for clearer
comparisons.
Figure 4. Subjects ranked by body proportions showing trends in ease values (n = 160).
Note. The star on the x-axis indicates the fit model proportions used to develop this pant style.
Double polynomial best fit lines indicate fit variation due to ease values based on body
proportions. Essentially, the very straight body silhouettes have negative waist ease values (i.e.,
Waist Abdomen
80 80
70 70
60 60
50 50 Acceptable
Percent
Percent
40 40 Marginal
30 30 Unacceptable
20 20
10 10
0 0
4 6 8 10 12 14 16 4 6 8 10 12 14 16
Size Size
Figure 5. Percent fit ratings within size at waist and abdomen (n=156).
To conclude, rating fit and misfit using a 3D visualization of a scanned body in pants provides a
useful tool and process to evaluate how well garments fit the target market. The method could
easily be used on subsets of the target market during pattern development or adjustment,
expanding the fitting process from one fit model to a set of fit models for each size. In addition,
once virtual try-on software becomes available for body scans, it will be possible to use a set of
scans to test the fit of garments of every size in a firm’s sizing system using this process and
visualization system.
CONCLUSIONS
The objective of our project is to adjust existing apparel sizing systems based on target markets
using body scan data. Using body and pant scans from a sample of women meeting the target
market characteristics of our industry partner, we can evaluate whether the size range,
measurement specifications, and grading rules accommodate the target market. The Polyworks
software allowed manual extraction of circumference, slice area, surface area, and volume data
and 3D visualizations to describe body and apparel relationships in ways never before possible.
Following the development of scanning protocols, the scanning of over 200 women, and
cleaning and preparation of the scan data, we conducted a variety of analyses to characterize
specific problems of pant misfit in an apparel firm’s target population. Cluster analysis of body
scans identified five clusters distinguished by general size and some unexpected (based on
proportional theory) measurements in the abdomen. Experts used 3D visualizations to rank fit
acceptable, marginal, or unacceptable in a simplified and then more complex manner. These
rankings were used to identify problem areas or misfit based on size and to categorize the sample
by fit for further analysis. Ease values or body to pant comparisons in linear, area, and volume
measurements proved to be a valuable method to identify and characterize misfit. Displaying
ease values to show misfit trends based on body proportions was a third approach. Statistically
significant patterns across sizes and fit ratings will focus our attention as these results are applied
to the development of a mathematical algorithm to apply to existing patterns of our industry
partner. By making the pattern adjustments, we expect to more closely reflect the body
measurements of our partner’s target market and, therefore, increase the number of target market
member who can find good fit.
REFERENCES
Ashburner, J., & Friston, K. J. (2000). Voxel-based morphometry - The methods. NeuroImage,
11, 805-821.
CAESAR uses latest laser technology. Retrieved September 27, 2002, from
http://www.sae.org/technicalcommittees/caelaser.htm
Connell, L. J., Ulrich, P. V., Gray, S., Woronka, D., & Ashdown, S. P. (2001). Body scan
analysis for virtual fit models based on body shape and posture analysis (New project
proposal No. IO1-A27): National Textile Center.
DesMarteau, K. (2000, October). CAD: Let the fit revolution begin. Bobbin, 42, 42-56.
Fralix, M. T. (2001). From mass production to mass customization. Journal of Textile and
Apparel, Technology and Management, 1(2), 1-7.
ACKNOWLEDGEMENTS
Graduate Students: Adriana Petrova, Eui Choi, Lucy Dunne, Kirk Mayer, Jeong-Ju Yoo
Undergraduate Students: Luisa Avila, Stephanie Chan, Fred Fang, Amy Kinateder, Erica
Lastufka, Kira Luxon, Ewunike Patterson, Janaki Parthasarathy, Jaclyn Popeil, Tara Taff,
Frankie Tsang, Natalie Walsh
Industry Partners: Liz Claiborne, Inc., Saint Laurie Merchant Tailors