Course Curriculum

Master of Business Administration

(Semester)

Session 2021-22

Institute of Business Management

 ABOUT THE PROGRAM

Today's business environment is characterized by dynamic uncertainties and complexities, which makes the
work of managers and organizational leaders extremely challenging. Thus, those who aspire to become
organizational managers in today's business environment need to acquire specialized knowledge, skills and
attitude along with multi-tasking ability in order to understand and analyze complex business situations. In
pursuit of this goal, the MBA programme of GLA University, nurtures leaders capable of making a difference
in the corporate and service sectors

The MBA course employs various modes of teaching, learning and assessment that reflect in its
interdisciplinary approach. This integrated teaching allows understanding of the overlap and interaction
between the different business areas. This approach also allows the students to develop multiple skills such
as critical analysis, independent research, report writing, numerical ability, working with real-life case
studies, presentation skills and interpersonal skills through group tasks. These skills further enable the
students to take a full, active and responsible role within the business community, whether this is through
entrepreneurship, further study, or in managerial role.

The system of dual-specialization enables the students to choose specializations from the fields of
Marketing, Finance, Human Resource, International Business, Information Technology,
Development, Retail, Operations and Strategic & Technological Management, Business analytics,
Banking and Financial Services, Supply Chain management. An integration of technology with the
conventional teaching modes enables the students to acquire well-developed understanding of management
practices, knowledge and skills necessary to grapple with the complexities of the modern business
propositions.

The syllabus is directional in scope and permits the much desirable flexibility to keep pace with the ever –
growing body of knowledge, experience and explorations in management education with special emphasis
towards the human side of enterprise. The course structures are carefully designed so that students get an
edge in dealing with diverse situations when they step into the real corporate
Semester Couse title Credits

MBSC0001 Business Environment 4

MBSC0002 Business Accounting 4
1st
MBSC0003 Managerial Economics 4
MBSC0004 Management process and Organizational Behavior 4
MBSC0005 Business Statistics 4
MBSC0006 Business Law 4
MBSC0007 Marketing Management 4
MBSM0001 Managerial Aptitude - I 0
Total 28
MBSC0008 Entrepreneurship Management 4
MBSC0009 Financial Management 4
2nd
MBSC0010 Research Methodology 4
MBSC0011 Operations Research 4
MBSC0012 Operations Management 4
MBSC0013 International Business Management 4
MBSC0014 Human Resource Management 4
MBSM0002 Managerial Aptitude - II 0
Total 28
MBSC0015 Strategic Management 4
MBSC0016 Supply Chain Management 4
3rd
Elective - 1 4
Elective - 2 4
Elective - 3 4
Elective - 4 4
MBSJ0980 Summer Training Report 6
MBSM0003 Managerial Aptitude - III 0
Total 24
MBSC0017 Corporate Governance and Business ethics 4
4th MBSC0018 Project Management 4
Elective - 1 4
Elective - 2 4
Elective - 3 4
Elective - 4 4
MBSJ0981 Research Project 6
MBSM0004 Managerial Aptitude - IV 0
Total 30
 MBSE0001 Consumer Behavior
MBSE0002 Marketing of Services
3rd
MBSE0003 Digital Marketing
Marketing
MBSE0004 Product and Brand Management
MBSE0005 Marketing Research
MBSE0006 Sales and Distribution Management
4th
MBSE0007 Customer Relationship Management
MBSE0008 International Marketing
MBSE0009 Advertising Management
MBSE0010 Labour and Social Security Legislations
MBSE0011 Leadership and Team Building
Performance Management and Competency
Human Resource MBSE0012 3rd Mapping
Management
MBSE0013 Industrial Relations and Trade Union
MBSE0014 Organizational Change and Development
MBSE0015 Managerial Counseling and Stress Management
4th
MBSE0016 Training and Development
MBSE0017 Conflict Management and Negotiation
MBSE0018 Investment and Portfolio Management
MBSE0019 Working Capital Management
3rd
MBSE0020 Financial Derivatives
Financial Management
MBSE0021 Micro Finance
Management of Financial Services and
MBSE0022
Institutions
MBSE0023 Tax Planning
MBSE0024 4th Risk and Insurance Management
Wealth Management and Personal Financial
MBSE0025
Planning
MBSE0026 Global Business Environment
MBSE0027 3rd International Trade
International Business MBSE0028 Export- Import Procedures and Documentation
Management
MBSE0029 International Logistics
MBSE0030 4th Cross Cultural Issues in International Management
MBSE0031 Global Strategic Management
 MBSE0032 Business Intelligence and Data Mining 4
Information
MBSE0033 3rd Database Management System 4
Technology
Management MBSE0034 E-Business 4
MBSE0035 Strategic Information System Planning 4
MBSE0036 4th System Analysis and Design 4
MBSE0037 Data Communication Networks 4
Business Analytics MBSE0038 4th Business Modeling using Spreadsheets 4
MBSE0039 4th Business Intelligence 4
Operations Management MBSE0040 4th Service operations Management 4
MBSE0041 4th Total Quality Management 4
 Course Curriculum (w.e.f. Session 2021-22)
Institute of Business Management

MBSC 0001: Business Environment

Objectives:

➢ To develop the concept of the business organization operating within the parameters of the internal
and external environment.
➢ To understand the place of business within the economic system and present some important
economic principles relevant to the behavior of business in response to changes in the environment.
➢ To impart knowledge about, and encourage awareness of, current issues, facts and events in the

local national and international business world.

Credits: 4 L-T-P-I: 4-0-0-0

Module Teaching
Content
Hours
Introduction to Business Environment: Concept,
Significance, Nature, Framework for internal / external
environment.
Environmental analysis: Meaning, Nature, Steps. Methods
Module-I of environmental scanning: SWOT, ETOP, PESTL. (15 Sessions)
Financial System & legal Environment: Indian financial
System: Objectives, features and components; Money &
Capital market.
EXIM Policy and Role of FII & FDI
RBI-Role and functions, Monetary policy and Fiscal Policy.
Economic & Political Environment: Economic Systems,
Module –II NITI Aayog: Roles and responsibilities, Policy for small (13 Sessions)
scale Industry (MSME Act).
Technological Environment: Overview of Technology
policy- Technology S Curve and Technology transfer,
Module-III intellectual property rights. International Environment: (12 Sessions)
Introduction to balance of payment and balance of trade,
International Economic Institutes: WTO, World Bank, IMF.
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Books:

➢ Aswathappa, K. (2010). Essentials of Business Environment. Himalaya Publishing House.

➢ Cherunilam, F. (2010). Business Environment. 18th edition. Himalaya Publishing House.
➢ Paul, J. (2008). Business Environment. 3rdEdition. Tata McGraw-Hill Publication

INSTITUTE OF BUSINESS MANAGEMENT

 Course Curriculum (w.e.f. Session 2021-22)
Institute of Business Management

Reference Books:

➢ Goyal, Dr. A. (2010). Environment For Managers.1st edition. V.K (India) Enterprises.
➢ Neelamegam, V. (2010). Business Environment. Vrinda Publication

Outcomes: After completion of course, the student will be able to:

● CO1: Understand the concept of the business organization operating within the parameters of the
internal and external environment.
● CO2: Explain the functioning of the Indian financial system and the various elements of the
financial system
● CO3: Examine the role of RBI in formulating various policies.
● CO4: Compare and contrast the different economic systems and their role in development of the
nation.
● CO5: Determine the role of Intellectual Property rights in safeguarding the intellectual property
● CO6: Understand the international environment focusing on BOP and BOT

Mapping of Course Outcomes (COs) with Program Outcomes (POs) and Program Specific Outcomes
(PSOs):

COs POs/PSOs
CO1 PO1/PSO1,PSO3
CO2 PO1/PSO1,PSO3
CO3 PO1/PSO1, PSO3
CO4 PO1/PSO3, PSO 5, PSO 3
CO5 PO1/PSO3, PSO4
CO6 PO1/PSO1

INSTITUTE OF BUSINESS MANAGEMENT

 Course Curriculum (w.e.f. Session 2021-22)
Institute of Business Management

MBSC 0002: Business Accounting

Objectives:

 Understand the role and relevance of financial accounting in management.

 Explore the various dimensions of financial accounting and their implications in financial
spectrum of a business entity.
Credits: 4 L-T-P-I: 4-0-0-0
Overview of Financial Accounting: Role, Functions, Users,
Principles, Concept, Conventions, Accounting Cycle.
Preparation of Original Books of Entries: Preparation of
Journal, Ledger and Trial Balance. Preparation of Trading
Account, Profit & Loss Account, and Balance Sheet (With (12
Basic Adjustment) Sessions)
Module – I Preparation of Statement of Profit & Loss and Balance Sheet as
per Companies Act, 2013 without adjustment.
Introduction to Financial Analysis: Role, Types, Tools,
Limitations
Ratio Analysis: Types of Ratios, Profitability Ratio, Turnover
Ratio, Financial Ratio: Computation & Analysis
Preparation and Interpretation of Fund flow Statement:
Concept of fund flow, Statement of Changes in Working Capital,
Fund from Operation, Fund Flow Statement
Preparation of Cash Flow Statement (As per AS 3)
Cash flow from Operating / Investing / Financing Activities (15
Module – Direct or Indirect Method of preparation of Cash Flow Statement.
Sessions)
II Introduction to Cost Accounting
Role of Cost Accounting in Decision Making, Scope, Nature,
Functions, Types of Cost, Cost Accounting and Financial
Accounting. Components and Preparation of Cost Sheet,
Methods of Costing.
Introduction and Application to Management Accounting
Scope, Nature, Functions of Management Accounting in
Module – Managerial Decision Making. (13
III Break Even Analysis: Marginal Costing versus Absorption Sessions)
Costing, Cost-Volume-Profit Analysis and P/V Ratio
Analysis and their implications, Concept and uses of
Contribution and

INSTITUTE OF BUSINESS MANAGEMENT

 Course Curriculum (w.e.f. Session 2021-22)
Institute of Business Management

Breakeven Point and their analysis, Margin of Safety, Angle of

Incidence.
Budgeting and Budgetary Control: Concept of Budget,
Budgeting and Budgetary Control, Types of Budget, Static and
Flexible Budgeting, Preparation of Cash Budget, Sales Budget
and Master Budget, Advantages and Limitations of Budgetary
Control. Zero Base Budgeting
Standard Costing and Variance Analysis: Concept of
Standard Costs, Establishing various Cost Standards, Calculation
of Material Variance, Labour Variance.
Recent Developments in Accounting:
Responsibility Accounting: Definition and Role, Centers of
Control.
Accounting for Price Level Changes: Inflation Accounting.
Methods of Accounting for Changing Prices.
Concept of Transfer Pricing, Concept of Social Cost Benefit
Analysis.
* Provision for presentations / assignments / case analysis in additionalsessions
** 1 Session = 60 Minutes

Text Books:
 Tulsian, P. C. Financial Accounting. New Delhi: PearsonEducation.

 T.S. Grewal . Financial Accounting. Sultan Chand and Sons

 Kishore, Ravi. M. Cost and Management Accounting. New Delhi:Taxman.

 JawaharLal, SeemaSrivastava. Cost Accounting. New Delhi: Tata McGrawHill

 R.S.N. Pillai, Bagavathi. Management Accounting. New Delhi: S.Chand

 Khan &Jain.Management Accounting. New Delhi: Tata McGrawHill.

Reference Books:

 Narayanaswami, R. Financial Accounting: Managerial Perspective. New Delhi: Prentice Hall

of India PrivateLimited.
 Maheshwari, S. N., &Maheshwari, S. K. An Introduction to Accountancy. New Delhi: Vikas
Publishing House Pvt.Ltd.
 Neelakantan, Ramchandran&KakaniFinancial Accounting for Management.Tata
McGraw-Hill Publishing Company Limited, New Delhi.

INSTITUTE OF BUSINESS MANAGEMENT

 Course Curriculum (w.e.f. Session 2021-22)
Institute of Business Management

 Horngrene, Datar, & Foster. Introduction to Management Accounting.NewDelhi:

PearsonEducation.

 Pandey, I. M. Management Accounting. New Delhi: VikasPublication.

Outcomes: After completion of course, the student will be able to:

 CO1: Understanding the concept of financial Accounting, preparation of financial

statements and its effect on decision making.
 CO2: Analysis of financial statements with the help of Ratio analysis.
 CO3: Understanding and analysis of fund flow and cash flow statements.
 CO4: Application of Management Accounting under Break Even Point Analysis on decision
making process of Business houses.

 CO5:Application of computation of different kinds of Budget. Understanding the Concept of

Standard Costs, various Cost. Standards and Calculation of different variances.
 CO6:Understanding recent developments in accounting viz. Responsibility Accounting and
concepts of Accounting for Price level Changes.

Mapping of Course Outcomes (COs) with Program Outcomes (POs) and Program Specific
Outcomes (PSOs):

COs POs/PSOs
CO1 PO1/PSO1,PSO2
CO2 PO2/PSO2,PSO5
CO3 PO2/PSO1
CO4 PO1/PSO2
CO5 PO2/PSO1
CO6 PO2/PSO1, PSO4

INSTITUTE OF BUSINESS MANAGEMENT

 Course Curriculum (w.e.f. Session 2021-22)
Institute of Business Management

MBSC 0003: Managerial Economics

Objectives :

 To analyze & interpret fundamentals of economics.

 To study the interrelationship in an open economic system.
 To master a range of methods and techniques of strategic analysis and have a clear
appreciation of their theoretical and empirical foundations, range of applicability,
qualifications and limitations.
Credits: 4 L-T-P-I: 4-0-0-0

Module Content Teaching

Hours
Overview: Importance of economics in management, Nature
and scope of Managerial Economics, Its relationship with other
Disciplines.
Significance in Decision-Making and Fundamental Concepts,
Theory of Firm, Objectives of a Firm. Demand Analysis:
Demand Theory, Law of demand and Determinants of demand, (14
Module – I Cardinal Utility Analysis Sessions)
Indifference Curve: Indifference Curve Analysis,
Revealed Preference Theory of Demand, Elasticity of
Demand and its Measurement Methods,
Demand Forecasting Demand Forecasting methods, Supply
Theory
Production: Production Concepts and Analysis, Production
Function,
Module – Characteristics of various Factors of Production; Laws of (14
II Production, Short-Run, Long –Run Sessions)
Cost Analysis: Cost Concepts and Analysis, Empirical estimates
of Production and Costs, Short-run and Long-run Average Costs
Curves and its Analysis
Pricing Decisions: Pricing under different Market Structure,
Module – Perfect and Imperfect (monopoly, monopolistic and oligopoly) (12
III markets, Sessions)
Pricing strategies: Collusive and Non-Collusive Oligopoly

INSTITUTE OF BUSINESS MANAGEMENT

 Baumol and Marris’ Models. Macroeconomics: Science of
Macroeconomics, Circular Flow of Income & Products, National
Income, Concept
Measurement of National Income: National Income
aggregates (GDP, GNP, NNP, NDP etc.) at Factor and Market
Prices, GDP-Changing trends in composition and the future,
Money and Inflation
ConsumptionFunction:ConsumptionfunctionandMultiplier&
Accelerator Investment Function, Inflation, Unemployment&
Philips Curve
* Provision for presentations / assignments / case analysis in additionalsessions
** 1 Session = 60 Minutes

Text Books:

 Geetika, Ghosh P., Choudhary R. P. Managerial Economics. Tata McGraw Hill

Publication.
 Petersen, C. Managerial Economics. Pearson Education

Reference Books:

 Ahuja H.L. Managerial Economics. S.Chand

 Dornbusch, R. and Fischer, S. Macro Economics.. Tata McGraw Hill Publication.

 Thomas, R. C., Maurice, C. S., &Sarkar, S. Managerial Economics. Tata McGraw Hill
Publication.
 Dwevedi, D. N. Principles of Economics.VikasPublication.

 Patnaik, P. Macro Economics. Oxford UniversityPress,

 Rangarajan C. &Dholakia B.H. Principles of Macroeconomics. Tata McGraw Hill

Publication.

Outcomes: After completion of the course student will be able to:

 CO1: To understand the basic concepts in Managerial Economics relevant toConsumer, producer
and wealth-owner.
 CO2: Outlining the concepts and laws of Demand and supply.
 CO3: Understanding the basic concepts, theories and laws of Utility and indifference curve

 CO4: Illustration of concept of Production function and laws of production.

 CO5: Understanding the various cost functions and curves.

INSTITUTE OF BUSINESS MANAGEMENT

  CO6: Comparing the various market structures and pricing strategies and will develop
understanding about the macroeconomic perspective.

Mapping of Course Outcomes (COs) with Program Outcomes (POs) and Program Specific Outcomes
(PSOs):

Course Outcome POs/PSOs

CO1 PO1/PSO1, PSO4

CO2 PO1/PSO1

CO3 PO1/ PSO2, PSO3

CO4 PO1/ PSO1,PSO3

CO5 PO1/PSO2

CO6 PO1/PSO1,PSO3

INSTITUTE OF BUSINESS MANAGEMENT

 MBSC0004: Management Process and Organizational Behaviour
Objectives:

 To evaluate and explore the basics of management and various dimensions of management
 To analyze communication situations and develop effective communication strategies and
communicate persuasively
 To use visuals/graphics for impact and make successful formal and informal presentations
 To develop fundamental skills which they will need for understanding, diagnosing and
managing the organization, i.e., the human aspects of work organizations.
 To make able to get the theoretical and practical knowledge of various dimensions of
individual behavior.
 To help the students to recognize the differences and helps to see the value of workforce
diversity in present scenario.

Credits: 4 L-T-P-I: 4-0-0-0

UNIT Teaching
No. Content Hours

Management: Concept, Nature, Importance;

Management: Art and Science, Management As a
Profession, Management Vs. Administration,
Management Skills, And Levels of Management.
Evolution of Management: Early contributions, Taylor
and Scientific Management, Fayol’s Administrative
Management, Bureaucracy, Hawthorne Experiments
and Human Relations, Social System Approach,
Decision Theory Approach.
Social Responsibility of Managers and Ethics in
Managing Organizing: Concept, Forms of (12 Sessions)
Module – I
Organizational Structure, Departmentation, Span of
Control, Delegation of Authority, Authority
&Responsibility.
Staffing: Meaning, objectives and process.
Elements of Staffing: Concepts of Manpower
Planning, Job Design.
Directing: Concept of Direction and Supervision.
Functions & qualities of supervisor.
Controlling: Concept, Types of Control, and its
process.
Introduction to OB: Concept, Meaning & Importance
Module – II ofOB, Levels of analysis. (14 Sessions)
Key Determinants: People, Structure, Technology and

INSTITUTE OF BUSINESS MANAGEMENT

 Environment.Multidisciplinary roots of OB:
Psychology, Sociology, Anthropology, Political
Science, Economics.
Models of OB: Autocratic, Custodial, Supportive, and
Collegial.
Emerging Challenges and opportunities for OB.
Personality and Individual Differences: Concept and its
nature, Determinants of personality, Major personality
attributes influencing OB. The Big Five Model, MBTI
Theory Theories of Personality: Psychoanalytical, Trait
& Type Theory.
Perception: Nature & Importance, Process of
Perception, Attribution Theory
Perceptual Errors: Halo effect, Selective Perception,
Stereotyping, First impression Error, Projection,
Contrast Error, Personal Effectiveness. Organizational
applications of Perception
Learning: Concept, Nature and Factors affecting
Learning Theories: Classical Conditioning, Operant
Conditioning, Cognitive Learning Theory & Social
Learning Theory.
Behavior Modification: Learning through
reinforcement, Reinforcement Strategies
Individual Motivation Theories: Alderfer’s ERG
Theory, McClellands Achievement Motivation
Theory, Vroom’s Expectancy Theory, Porter &
Lawler’s Model Organizational Motivation
Concept, Group Motivation Theories – Adam’s Equity
Module – III Theory, Goal Theory (14 Sessions)
Attitudes Componentsof Attitude: Cognitive, Affective
and Behavioral, Functions of Attitude.Cognitive
Dissonance Theory
Job Satisfaction: Factors and outcomes affecting Job
Satisfaction
Organizational Power and politics: concept, basis of
power, power tactics, Factors contributing to
organizational political behavior.
Organizational change: Importance, types of change,
the change process, Resistance to change, Managing
change.
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

INSTITUTE OF BUSINESS MANAGEMENT

Text Books:

 Stoner, Freeman, & Gilbert, Jr. Management. 6th Edition. New Delhi: Prentice Hall of India.2008
 Harold, K. & Heinz, W. Essentials of Management. 5th Edition. New Delhi: Tata McGraw
Hill.2008.
 Robbins, S.P. Organizational Behavior. New Delhi: Pearson Education.2009.

Reference Books:

 Robbins & Coulter. Management. 9th Edition. New Delhi: Prentice Hall of India. 2007
 Robbins, S. P., &Decenzo, D. A. Fundamentals of Management: Essential Concepts and
Applications.6th Edition. Pearson Education.2007
 Weihrich Heinz and Koontz Harold - Management: A Global and Entrepreneurial Perspective. 12
Edition. McGraw Hill. 2008
 Newstorm, J.& David, K. Organizational Behavior, Human Behavior Work. New Delhi: Tata
McGraw Hill Publication. 2007
 Greenberg, J. & Baron, R.A. Behavior in Organizations. New Delhi: Pearson Education. 2005
 Singh, K. Organizational Behavior: Text and Cases. New Delhi: Pearson Education. 2010
 Luthans, F. Organizational Behavior. New Delhi: Tata McGraw Hill Publication.2005.

Outcomes: After completion of course, the student will be able to:

 CO1: Understand the basics of management and various dimensions of management.

 CO2: Learn the important functions of manager in an organization.
 CO3: Understand the different dimensions of employee behavior at the workplace.
 CO4: Learn fundamental skills which they need for understanding, diagnosing and managing the
organization, i.e., the human aspects of work organizations.
 CO5: Understand the different types and reasons of employee behavior and its impact on their work
performance.
 CO6: Learn different challenges and opportunities in the field of organizational behavior.

Mapping of Course Outcomes (COs) with Program Outcomes (POs) and Program Specific Outcomes
(PSOs):

INSTITUTE OF BUSINESS MANAGEMENT

 COs Pos/PSOs
CO1 PO1 / PSO1, PSO2
CO2 PO1/ PSO1, PSO2

CO3 PO1/ PSO1, PSO2

CO4 PO3/ PSO1, PSO4,PSO5

CO5 PO1/ PSO1, PSO2,PSO4

CO6 PO5/ PSO1, PS04

INSTITUTE OF BUSINESS MANAGEMENT

 MBSC0005: Business Statistics
Objectives:
 To provide students with the understanding of role of statistical techniques in business research
analysis.
 To familiarize the students with various statistical and analytical tools so that they can benefit from
use of appropriate statistical techniques to Decision-Making situations.
Credits: 04 L-T-P-J: 4-0-0-0
Introduction
AnalysisofTimeseries: Meaning,Utility,Components,Models,
Methods of Measuring Trend, how to Calculate and Eliminate
Trend , measurement of season effects. Index Numbers: (12
Module – I Meaning, Uses, Problems in construction of Index Numbers, Sessions)
Methods of Construction of Index Numbers, Quantity and Value
Index,Testsofadequacy,
ChainBaseIndexNumbers,consumerpriceindex

Tests of Hypotheses: meaning of hypothesis, test statistics and

theirtypes,SignificanceLevel,HypothesisTestingofProportions
and Means and Differences between Means and Proportions (14
Module – (Large and Small Samples), Test based on Z- test, t –test and F – Sessions)
II test. Analysis of Variance: Introduction, ANOVA approach ,
applications , one way classification and two way classification
for testing equality of treatmentmeans.

Chi – Square and Non-parametric Tests :Introduction,

advantages and limitations of non-parametric tests, chi-square (14
Module –
test, Run test for randomness, Mann-Whitney U test, Wilcoxon Sessions)
III test and Kruskal –Wallis test. Uses of MS Excel: Correlation,
Regression model, ANOVA Analysis, t-Test, Chi Square Test.
* Provision for presentations / assignments / case analysis in additionalsessions
** 1 Session = 60 Minutes

Text Books:
 Sharma, J. K.” Business Statistics”. New Delhi: Pearson Education (P) Ltd.
 Bali, N. P., Gupta, P. N., & Gandhi, C. P.,”Text Book of Quantitative Techniques.” New Delhi:
Laxmi Publications (P) Ltd.

Reference Books:
 Bajpai, N. “Business Statistics”. New Delhi: Pearson Education (P) Ltd.
 Gupta, S.C. “Fundamentals of Statistics” New Delhi: Himalaya Publishing House.
 Levin, R. I. “Statistics for Management”NewDelhi:Pearson Education (P) Ltd.
 Hooda, R. P. “Statistics for Business and Economics” New Delhi: Macmillan Publication.

INSTITUTE OF BUSINESS MANAGEMENT

 Beri, G. C. “Business Statistics”. New Delhi: Tata McGraw Hill Publishing Company Ltd.
 Elhance, D.N. “Fundamentals of Statistics”. New Delhi: KitabMahal Distributors New Delhi.

Outcomes: After completion of course, the student will be able to:

 CO1: Apply time series concept to make future decisions

 CO2: Develop different types of index numbers for comparison of data of different time periods.
 CO3: Apply Z and t test method for large and small samples for testing hypothesis for difference
of means.
 CO4: Apply ANOVA method to test hypothesis for means for two or more groups.
 CO5: Apply Non-parametric methods of testing of hypothesis for means and association.
 CO6: Learn MS Excel for Business Statistics tools.

Mapping of Course Outcomes (COs) with Program Outcomes (POs) and Program Specific Outcomes
(PSOs):

COs POs/PSOs
CO1 PO1, PO2/PSO1,PSO2, PSO3

CO2 PO1, PO2/ PSO1, PSO2, PSO3

CO3 PO1, PO2/ PSO1,PSO2, PSO3

CO4 PO1, PO2/ PSO1,PSO2, PSO3

CO5 PO1, PO2/PSO1, PSO2, PSO3

CO6 PO1, PO2/ PSO2, PSO3

INSTITUTE OF BUSINESS MANAGEMENT

 MBSC 0006: Business Law

Objectives:

 To make the student aware about the basic act The Contract Act 1872 so that the fair level of
understanding can be developed.
 Getting them acquainted with the other mercantile laws like ‘Partnership, Sales of good, Company
Act and IT Act.
 It is like a package for all the aspirants to understand at least the entry level complexities in Law.

Credits: 4 L-T-P-I: 4-0-0-0

Introduction: -Meaning of Law. Contract Act, 1872

Definition of a Contract and its essentials, Formation of a valid
Module – I Contract - Offer and Acceptance, Consideration, Capacity to (12
Contract, Free consent, Legality of object, Breach of aContract, Sessions)
Damages for breach of a contract. Quasi contracts.Consumer
Protection Act 1986.
Sale of Good Act, 1930
Definition of a Contract of Sale, Conditions and Warranties,
Passing of Property, Right of Unpaid Seller against the Goods, (14
Module –II buyer, Remedies for Breach. Limited Liability Partnership: Sessions)
Meaning, Salient features and Advantage.
Companies Act, 2013 Nature and Definition of a Company,
Registration and Incorporation, Memorandum of Association,
Articles of Association.
Companies Act, 2013
Prospectus, Kinds of Companies, Directors: Powers and duties,
Meetings, Winding up. The Information Technology Act,
Module – 2000 Definition, Digital Signature, Electronic (14
III Governance, Attribution, Acknowledgment and Sessions)
Dispatch of Electronic Records, Secure Electronic
Records and Secure Digital Signatures, Regulation
of Certifying Authorities, Duties of
Subscribers, Penalties and Offences.

INSTITUTE OF BUSINESS MANAGEMENT

 * Provision for presentations / assignments / case analysis in additionalsessions
** 1 Session = 60 Minutes

Text Books:

 Porwal,L.M.& Kumar, S. Business Law. N. Delhi, Virnda Publication Ltd.2010

 Kapoor,N.D. Elements of Merchantile Law. New Delhi: Sultan Chand & Sons.2009
 Tulsian, P.C..Businesslaw.NewDelhi:Tata McGraw Hill Publishing Company Ltd.2006

Reference Books:

 ICFAI University Press Hyderabad.(2005) ,Business Law .

 Kuchhal, M.C. Business Law.New Delhi: Vikas Publishing House Pvt Ltd. 2005
 Gulshan, S.S.Businesslaw.New Delhi: New Age International Pvt Ltd. 2007

Outcomes:After completion of course, the student will be able to:

 CO1: Understanding the essentials elements of valid contract and its applications.
 CO2: Application ofLimited liability partnership with its features and develop basic of
understanding of partnership Act,1932.
 CO3: Acquaintance of consumer Protection Act 1986 and its applicability.
 CO4: understanding the sales of goods Act ,1930 with the scope of unpaid seller rights along with
conditions and warranties.
 CO5: Understanding fundamentals of company Act 2013.
 CO6: Understanding working mechanism of the Information Technology Act ,2000 along with the
legal regulatory framework with respect to digital signatures.

Mapping of Course Outcomes (COs) with Program Outcomes (POs) and Program Specific Outcomes
(PSOs):

COs Pos / PSOs

CO1 PO1 / PSO1
CO2 PO1 / PSO1, PSO2

CO3 PO2 / PSO1, PSO2

CO4 PO1 / PSO1

INSTITUTE OF BUSINESS MANAGEMENT

 CO5 PO1 / PSO1, PSO3

CO6 PO1 / PSO1,PSO4

INSTITUTE OF BUSINESS MANAGEMENT

 MBSC 0007: Marketing Management

Objectives:

 To introduce students to the basics of marketing, dealing competition and familiarize

students with marketing mixdecision.
 To create awareness about the latest trends and developments in marketing and
enhance their problem-solving and decision-making abilities in strategic areas
ofmarketing.
 To get students to think as business & marketing professionals involved in the effort of a
modern day business organization.
Credits: 4 L-T-P-I: 4-0-0-0

Introduction: Importance and Scope of Marketing,Philosophies

of Marketing Management Elements of Marketing, Marketing
Vs Selling, Consumer Markets and IndustrialMarkets.
Marketing Mix, Market Demand, Marketing Information (14
Module – I System. Consumer Buying Behaviour: Types, Process and Sessions)
Factors.
Market segmentation, Targeting and Positioning:Segmenting
Consumer and Business Markets – Bases, Purpose and Process,
Market Targeting, Positioning – Nature andImportance,
Differentiating the Product
Product Decisions: New Product Planning and Development
Process, Failure of New Products. Product Life Cycle: Stages &
Strategies. Strategies for competition: Leaders, Challengers,
Module – Followers and Nichers. Product-Mix: Product Characteristics (12
II and Classification, Product Differentiation, Product Hierarchy, Sessions)
Product System & Mixes, Product line and length analysis,
Packaging, Labeling, Warrantees & Guarantees. Pricing
Decisions: Understanding Price, Setting the Price, Adapting the
Price, Initiating & Responding to Price Changes.

Promotion Mix: Advertising, Sales Promotion, Sales Promotion

techniques, Personal Selling, Public Relations, Direct Marketing,
and Publicity, Factors in setting Promotion mix. Channels of
Module – III Distribution: Channel of Distribution for Consumer/ Industrial (12
Products, Functions Performed by Channel Members, Channel Session
design decisions. Channel dynamics: Vertical Marketing s)
Channel, Horizontal Marketing Channel, Factors Affecting
Channel Distribution, Channel conflict Retailing/wholesaling:
Functions and Classifications.
New trends in Marketing Management
* Provision for presentations / assignments / case analysis in additionalsessions
** 1 Session = 60 Minutes

INSTITUTE OF BUSINESS MANAGEMENT

 Text Books:

 Kotler, P. Marketing Management, Analysis Planning, Implementation and Control. 12th Edition.
PearsonEducation. 2007
 Kotler, P., & Keller, K. L.). Marketing Management. 12th Edition. Pearson Education.2007
 Kotler, P., & Armstrong, G. Principles of Marketing. 12th Edition. Pearson Education.1999

Reference Books:

 Ramaswamy, V. S., &Namakumari, S. Marketing Management: Planning, Implementation and

Control: Global Perspective Indian Context. 3rdEdition.McMillan Publication.2002
 Kumar, A. &Meenakshi, N. Marketing Management.VikasPublishingHouse 2008
 Czinkota&Kotabe. Marketing Management. 2nd Edition; Australia : Thomson Learning 2001
 Saxena, R.). Marketing Management. 3rd Edition. Tata McGraw-HillPublication. 2003

Outcomes: After completion of course, the student will be able to:

 CO1: Understand the basic concepts of marketing and its elements.

 CO2: Understand the concept of segmentation, targeting and positioning and its importance in marketing
 CO3: Understand the concept of new product development and product life cycle
 CO4: Understand the concept of product mix and pricing decisions
 CO5: Apply the promotion tools to generate and increase demand
 CO6: Understand distribution system and channel dynamics

Mapping of Course Outcomes (COs) with Program Outcomes (POs) and Program Specific Outcomes
(PSOs):

COs POs/PSOs
CO1 PO1/PSO1
CO2 PO1/PSO1
CO3 PO1/PSO1,PSO4
CO4 PO1/PSO1,PSO2
CO5 PO1/PSO1,PSO2
CO6 PO1/PSO1,PSO2
 MBSC0008: Entrepreneurship Management
Objectives:

 To provide the basics conceptual framework on entrepreneurship development and management of business
enterprise.
 To understanding the contribution of Small-Scale Industries in the growth and development of individual
and the nation.
 To acquaint students with the emerging challenges and concepts in the field of entrepreneurship.
Credits: 4 L-T-P-I: 4-0-0-0
Introduction to Entrepreneurship: Definition of entrepreneur,
Schumpeter’s views, characteristics and types, functions,
difference between manager and entrepreneur, functions of an
entrepreneur, entrepreneurial process, Entrepreneurial
motivation, Internal and External Factors affecting
Module– I (14 Sessions)
entrepreneurship, Barriers to entrepreneurship, Intrapreneurship.
Entrepreneurship Development; EDP; a conceptual
framework, objectives, entrepreneurship development cycle,
phases of training.
Institutes engaged in EDPs – NIESBUD, SIDO, SSIDCs, DICs
Small and Medium enterprises: definitions, types,
characteristics and problems, growth and role of SMEs in India,
incentives and subsidies by government for MSME.
Project: definition, types and importance, phases of project,
project identification, sources of idea generation, selection,
feasibility studies, formulation and project report, appraisal,
Module - II (14 Sessions)
implementation, evaluation and control.
Setting up a small business enterprise: identifying the business
opportunity- importance of creativity, opportunities in various
sectors, stages for setting up of a small enterprise, Concept of
elevator pitch.
Business plan: meaning, Objectives, preparation.
Project financing: Capital structure, sources of funds, Venture
capital, financial institutions – SIDBI, IFCI
Module - III (12 Sessions)
Family entrepreneurship, Women entrepreneurship, International
entrepreneurship, Social entrepreneurship, Agripreneurship
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Books:
 Desai, V., Dynamics of Entrepreneurial Development and Management, Himalaya Publishing House,
Mumbai.
Reference Books:

 Holt, D.H. Entrepreneurship: New Venture Creation, Prentice-Hall, New Delhi.

 Charantimath,P. Entrepreneurship Development Small Business Enterprises, Pearson Education, New Delhi.
 Sahai,S., &Lall,M. Entrepreneurship, Excel Books, New Delhi.
 Drucker,P. F. Innovation and Entrepreneurship, Elsevier India Pvt Ltd.
 Dwivedi, A.K., Singh, H., &Sukhwal, A. Cases in Entrepreneurship, Bookwell, Delhi

Outcomes:After completion of course, the student will be able to:

 CO1: Understanding about the concept and mechanism of entrepreneur, entrepreneurship and
entrepreneurship development.
 CO2: Understanding institutional framework for entrepreneurship development in India. :
 CO3: Acquaintance of mechanism for forming a business plan and enterprise.
 CO4: Developing project and setting up a small business enterprise.
 CO5: Formation of knowhow about project financing.
 CO6: Understanding the diverse dimensions of entrepreneurship.

Mapping of Course Outcomes (COs) with Program Outcomes (POs) and Program Specific Outcomes
(PSOs):

COs Pos/PSOs
CO1 PO1 / PSO1
CO2 PO1 / PSO1, PSO2

CO3 PO2 / PSO1, PSO2

CO4 PO2 / PSO1, PSO4

CO5 PO1 / PSO1, PSO3

CO6 PO1 / PSO1

 MBSC0009: Financial Management

Objective:
 To learn the financial tools needed to make business decisions.
 To get a basic insight of corporate finance theory, but emphasizes the application of theory to business
decisions.

Credits: 04 L-T-P-J: 4-1-0-0

Unit No. Content Teaching
Hours
Overview of Financial Management:
Traditional and Modern Approach of Financial Management;
Objective: Profit vs. Wealth Maximization and EPS
Maximization; Functions of Financial Management; Risk and
Return; Time Value of Money
UNIT I Investment Decisions (13 Sessions)
Nature & Techniques of Capital Budgeting, Traditional Methods:
Payback Period Method, Average Rate of Return Method, Time-
Adjusted Methods: Net Present Value, Internal Rate of Return
Method, Profitability Index Method, Discounted Payback Period
Method.
Cost of Capital
Concept and Measurement of Cost of Capital, Debt vs. Equity.
Cost of Equity, Cost of Preference shares, Cost of Retained
Earnings. Weighted Average Cost of Capital (WACC) and
Marginal Cost of Capital.
UNIT II Capital Structure Decisions: (14 Sessions)
Capital Structure vs. Financial structure – Capitalization.
Leverages: Financial Leverage, Operating Leverage and
Composite Leverage. EBIT-EPS Analysis, Indifference of
Financial Leverage.
Theories –The Modigliani Miller Theory –A critical appraisal.
Dividend Decisions:
Dividends and Value of the Firm - Relevance of Dividends;
UNIT III (13 Sessions)
Factors determining Dividend Policy. Dividend & Valuation of
the firm-The Basic Models: Walter Model and Gordon Model.
 Inventory Management:
Meaning and Importance; Dangers of Excessive and Inadequate
Inventory; Techniques of Inventory Management viz. Economic
Order Quantity,A.B.C. Analysis Technique.
Uses of Excel in Financial Management

* Provision for presentations / assignments / case analysis in additional sessions

** 1 Session = 60 Minutes

Text Books:

 I. M. Pandey, “Financial Management”, Vikas Publishing House, 2015.

 R. M. Kishore, “Financial Management- Theory, Problem, Cases”: Taxmann Publication (New Delhi),
2020.

Reference Books:

 M. Y. Khan and P. K. Jain, :Financial Management”: Tata McGraw-Hill Publication, 2018.

 P. Chandra, “Financial management”: Tata McGraw-Hill Publication, 2011.
 R. Brealey, S. Mayers, F. Allen, and P. Mohanty, “Principle of Corporate Finance”: Tata McGraw-Hill
Publication, 2018.
 S. N. Maheswari, “Financial Management”: Vikas Publishers, 2007.

Journal:
 The Quarterly Journal of Indian Institute of Finance (http://www.financeindia.org/fi.htm )

Outcome: After completion of course, the student will be able to:

 CO1: Understanding the basic of finance concepts like time value of money, return, and risk as the building

blocks of finance theory and Identifying the financial viability of a capital budgeting exercise in various

situations & its application in decision making.

 CO2: calculating the cost of capital using different methods and understanding the theories of the

relationship between capital structure and the value of the firm.

  CO3: Outlining the issues of dividend policy and the logic of dividend relevance and its irrelevance and

valuation of inventories.

Mapping of Course Outcomes (COs) with Program Outcomes (POs) and Program Specific Outcomes
(PSOs):

COs POs/ PSOs

CO1, PO1/PSO1, PSO2
CO2
CO3, PO2/PSO1, PSO2
CO4
CO5, PO2,PO3/PSO1, PSO4
CO6
 MBASC0010: Research Methodology
Objectives:

 To introduce the basic concepts and need of research methodology that will help in data analysis and
preparation of reports
 To understand the use of research design and software in research.

Credits: 4 L-T-P-I: 4-0-0-0

Meaning, Objectives and Motivation in research; Types of
Research; Research Approaches; Research Process.
Research Design – Definition, classification: Exploratory-
Module I (14 Sessions)
qualitative techniques, secondary data analysis, experience
survey, focus groups, two stage design; Descriptive - cross
sectional & longitudinal and Causal research design.
Measurement and Scaling Techniques - Errors in Measurement,
Tests of Sound Measurement; Scaling and Scale Construction
Techniques
Sampling- Introduction, Sampling, Complete Enumeration or
Module
Census, Types of Sampling, Sampling Errors; Sampling Design - (13 Sessions)
II
Steps in Sample Design, Types of Sample Design, Sampling
Distributions.
Types of data; Methods of Data collection- Questionnaire,
Interviews, Cases and Schedules.
Exploratory data analysis - Validity and Reliability in research;
Theory of estimation Testing of Hypotheses- t test, z test,
Module ANOVA and Chi-Sq test; overview of multivariate analysis.
(13 Sessions)
III Interpretation of Data and Report Writing- Precautions in report
writing, Creating a Database and its Use for Statistical Analysis,
Styles of Referencing, Plagiarism. Applications through SPSS.

Text Books:

 Copper, Donald R.Business Research Method. New Delhi: Tata McGraw Hill Publishing Company New
Delhi.
 Sekaran, U. Research Methods for Business: A Skill Building Approach. New Delhi: John Wiley & Sons
Inc. New Delhi. 2008

Reference Books:

 Zikmund, W. G. Business Research Method. Cengage Learning. New Delhi. 2009

 Collis, J., & Hussey, R..Business Research. Palgrave Macmillan, Hampshire. 2003
 Beri, G. C. Marketing Research. Tata McGraw-Hill Publication. New Delhi. 2005
 Bhattacharyya, D. K.Research Methodology.1st Edition. Excel Book Publication. 2004
 Kothari, C. R. Research Methodology. New Age International Publication. New Delhi. 2004

Outcomes: After completion of course, the student will be able to:

 CO1: Understanding of various types of research and the scientific process of conducting research.
 CO2: Understanding of types of management problems and the appropriate research designs in these
problems.
 CO3: Apply the methods and scales to measure the qualitative phenomena like attitude in quantitative terms
and selecting sample for conducting the research studies.
 CO4: Acquaintance of methods of collecting information and data and various merits and demerits of these
methods.
 CO5: Application of software like SPSS for basic process of testing hypothesis.
 CO6: Apply various principles of writing a research report and use of SPSS for analyzing the data.

Mapping of Course Outcomes (COs) with Program Outcomes (POs) and Program Specific Outcomes
(PSOs):

COs POs/PSOs

CO1 PO2/PSO1,PSO2

CO2 PO2/ PSO1,PSO2

CO3 PO2/ PSO1,PSO2

CO4 PO1/ PSO1,PSO2

CO5 PO2/ PSO1,PSO2

CO6 PO3/ PSO1,PSO2

 MBSC0011: Operations Research
Objectives:
 To enable in understanding the role and relevance of operations research in management.
 To enable them to use these techniques optimizing the profitability and solving the business problems of the
organization.
Credits: 04 L-T-P-J: 4-0-0-0
Introduction of operation research, Scope, Nature and its
Applications in Decision Making.
Decision theory: Introduction, Types of Environment,
Certainty, Uncertainty, Conflict and Risk, Payoff and Retreat
Tables Decision Rules – One Stage Decision Making Problem
and Multi Stage Decision Making Problem: Decision Tree.
Linear programming: Mathematical Formulations of LP (13
Module - I Models Slack and Surplus Variables, Standard form of LPP, Sessions)
Graphical method, Simplex Method and Big M method for
Solving LP Problems.

Transportation problem: Mathematical modelVarious

Method of finding Initial Basic Feasible Solution; N-W
Method, Least Cost Method, VAM Method, and Optimality;
MODI Method, , Max and Unbalanced problemits
Application
Assignment model: Mathematical model, Hungarian method
to find optimal solution, Max and Unbalanced problem,and its
(15
Module - II Applications.
Sessions)
Game Theory: Concept of Game; Two-Person Zero-Sum
Game; Pure and Mixed Strategy Games; Saddle Point; Odds
Method; Dominance Method and Graphical Method for
solving Mixed Strategy Game
Sequencing Problem: Johnsons Algorithm for n - Jobs and
Two - machines, n - Jobs and Three - Machines, Two - jobs
and m - Machines Problems.
Queuing Theory: Characteristics and modelof
M/M/I(M/M/1:∞/FCFS) Queue model, Estimation of Arrival
and Service rate, Waiting time in queue and system study of
probabilities; Applications of Queue Model for Better Service (12
Module - III
to the Customers. Sessions)
Project Management: Introduction, Rules for Drawing the
Network Diagrams, Application of CPM and PERT
Techniques in Project Planning and Control.
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes
Text Books:

 Sharma, S.D. “Operations Research”, Meerut: KedarNath Ram Nath. 2005

 Vohra, N. D. « Quantitative Techniques in Management » New Delhi: Tata McGraw-Hill Publication.

Reference Books:

 Sharma, J. K “Operations Research”. New Delhi: Macmillan Publication.

 Taha, H.A. “Operations Research: An Introduction”. New Delhi: Pearson Education.
 Swarup, K. “Operations Research”. New Delhi: Sultan Chand & Sons.
 Gupta, P. K., & Hira, D.S.” Operations Research”, New Delhi: S. Chand & Company Ltd. 2008

Outcomes:After completion of course, the student will be able to:

 CO1: Make decisions in certain, uncertain and risk environments for one stage and multistage decision
making problems.

 CO2: Solve Linear Programming problems model for managerial, social and Scientifics problems using
graphical and simplex method.

 CO3: Develop mathematical model for transportation and assignment problems to optimize resources

 CO4: Solve game theory problems for two person pure and mixed strategy zero sum game using dominance
and graphical method.

 CO5: Solve sequencing problems for n jobs and m machines using Johnsons algorithm

 CO6: Solve M/M/1 queue model for better management of resources .

 CO7: Apply CPM and PERT techniques, to plan, schedule, and control project activities
Mapping of Course Outcomes (COs) with Program Outcomes (POs) and Program Specific Outcomes
(PSOs):

COs POs/PSOs

CO1 PO1, PO2/PSO1,PSO2, PSO3

CO2 PO1, PO2/ PSO1,PSO2, PSO3

CO3 PO1, PO2/ PSO1,PSO2, PSO3

CO4 PO1, PO2/PSO1, PSO2, PSO3

CO5 PO1, PO2/ PSO1,PSO2, PSO3

CO6 PO1, PO2/ PSO1,PSO2, PSO3

CO7 PO1, PO2/PSO1, PSO2

 MBSC0012: Operations Management
Objectives:

 To enable in understanding the role and relevance of operations management.

 To enable them to use these techniques for optimizing the manufacturing process of the organization.

Credits: 4 L-T-P-I: 4-0-0-0

UNIT Teaching
No. Content Hours
Introduction to Operation Management: Introduction,
Historical Evolution, Scope of Operation Management,
Operating System – Classification,
Plant Location and Layout: Introduction and Managing
UNIT – I Need for Selecting a Suitable Location, Factors influencing
(6 Sessions)
Plant Location, Location Models, Plant Layout, Classification
of Layout, Design of Product Layout, Design of Process
Layout.
Material Handling: Introduction and Meaning, Objectives
and Principles of Material Handling, Selection of Material
Handling Equipments, Evaluation of Material Handling
System, Material Handling Equipments, Guidelines for
Effective Utilization of Material Handling Equipments,
UNIT –II Material Management: Introduction and Meaning of (6 Sessions)
Material Management, Scope of Material Management,
Material Planning and Control, Purchasing, Store
management, Inventory Control, Standardization,
Simplification, Value Analysis, Ergonomics, JIT
Manufacturing.
Production Planning and Control: Introduction and
Meaning, Need for Production Planning and Control,
Objective of Production Planning and Control, Phase of
UNIT –
Production Planning and Control, Operation Planning and (8 Sessions)
III Schedule System, Aggregate Planning, Master Production
Schedule, Material Requirement Planning, Capacity Planning,
Routing, Scheduling.
MID-TERM EXAMINATION
Quality Control: Introduction, Quality, Inspection, Quality
Control, Statistical Quality Control, Quality Circle.
Work Study: Introduction, Productivity, Work Study,
UNIT – IV Method Study: Motion Study, Work Measurement, Time (8 Sessions)
Study
Quality Assurance and Certification: ISO 9000, ISO 9004,
ISO 14000 Series
 Maintenance Management: Introduction and Meaning,
Objectives of Maintenance, Types of Maintenance,
UNIT –V Maintenance Planning, Maintenance Scheduling, Total (5 Sessions)
Quality Maintenance, Total Productive Maintenance
Waste Management: Introduction and Meaning,
Identification and Control of Waste, Disposal of Scrap.
UNIT – VI Automation: Introduction, Types of Automation, Computer (7 Sessions)
Integrated Manufacturing, Reason of Automation,
Advantages of Automation, Automation Strategies.
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Books:
 Everett, A. Ronald, J. & Ebert, J. Production and Operations Management: Concepts, Models and Behavior.
New Delhi: Prentice Hall of India Private Limited. 2007.
 Bedi, K. Production and Operation Management. New Delhi: Oxford University Press. 2010.

Reference Books:

 Chary, S. N. Production and Operations Management. New Delhi: Tata McGraw-Hill Publication. 2010.
 Chunawala& Patel. Production and Operation Management. Mumbai: Himalaya Publishing House. 2009.
 Goel, B. S. Production Operations Management. Meerut: Pragati Prakashan. 2010.

Outcomes: After completion of course, the student will be able to:

 CO1: To identify the core features of the operations and production management function at the operational
and strategic levels, specifically the relationship between people, process, technology, productivity and
quality and how it contributes to the competitiveness of the firms.
 CO2: To explain the various parts of the operations and production management processes and their
interaction with other business functions (Strategy, engineering, finance, marketing, HRM, project
management & innovation) which enables them to have effective decision making in cross functional area.
 CO3: Students will develop an integrated framework for strategic thinking and decision making to analyze
the enterprise as a whole with a specific focus on the wealth creation processes to enhance net worth of the
organization.
 CO4: Students will be able to develop the ability to identify operational methodologies to assess and
improve an organizations performance. To gather, organize and deploy evidence, data and information to
make decision.
 CO5: To develop the skills of insight and critical evaluation to optimize the cost & to increase the efficiency
and improve an organization performance.
 CO6: Learn Excel Solver, Matlab, and Mathematica to solve the models of operations management.
Mapping of Course Outcomes (COs) with Program Outcomes (POs) and Program Specific Outcomes
(PSOs):

COs Pos / PSOs

CO1 PO1, PO2/PSO1, PSO2
CO2 PO2, PO3/ PSO1, PSO3

CO3 PO2, PO3, PO4/ PSO2, PSO3, PSO4

CO4 PO4, PO5/ PSO2, PSO3

CO5 PO1, PO4, PO5/ PSO1, PSO2, PSO3

CO6 PO1, PO2, PO4, PO5/ PSO4, PSO5

 MBAO 0014: International Business Management
Objectives:

 To achieve a real understanding of the complexities, opportunities & creative challenges of international
business across time, space & cultures and recognize those factors which distinguish the marketing mix
for overseas markets as opposed to domestic markets.
 To learn how to track & evaluate changes in world markets that effects the consumers demand & shape
of marketers’ strategies.
 To identify & analyze ethical issues in international marketing affecting sustainable development
(“green-marketing”) & social justice in business and to create awareness about the various bodies
working on the international level for the promotional of international trade & business.

Credits: 4 L-T-P-I: 4-0-0-0

Conceptual Framework of International Business
History,Nature& Scope of International Business, Comparison of
Domestic Business and International Business, Reasons for Growth
of International Business, Stages of Internationalization, EPRG
Framework, Globalization, Multinational Corporations, India and
International Business.
Cross Cultural Communication, Effect of Environment on
International Business (15
Module- I
International Business Theories Sessions)
International Trade Theories: Mercantilism, Adam Smith’s
Absolute Cost Advantage Theory, Ricardo’s Comparative Cost
Advantage Theory, Haberler’s Opportunity Cost Theory, Hecksher-
Ohlin Theory.
Foreign Direct Investment (FDI) Theories: Market Imperfection
Approach, International Product Life Cycle Theory, Transaction
Cost Approach, The Eclectic Paradigm.
Strategy and Structure of International Business
Strategy in International Business-Pressures for Cost Reductions &
Local Responsiveness, Synthesis: Strategy & Architecture-
Multidomestic Firm, International Firm, Global Firm,
Transnational Firm.
Importance of Organization Structure, Different forms of
(12
Module- II Organization Structure- Vertical Organization Structure, Horizontal
Sessions)
Organization Structure, Matrix Structure; Control Systems.
Entry Decisions for International Business- Timing & Scale of
Entry, Mode of entry in Foreign Market- Exporting, Turnkey
Projects, Licensing, Franchising, Joint Venture, Wholly Owned
Subsidiary by Green-Field Venture or Acquisition.
International Business Risk: Country Risk Analysis,
 Classification of Risk Involved- Political Risk, Socio-cultural Risk,
Economic Risk, Importance of Risk Analysis for International
Business.
International Financial Management
An Overview of International Financial Management- Emergence
of International Finance; Difference between Domestic Finance and
International Finance; Development of International Monetary
System.
International Marketing Management
Overview of International Marketing- Framework of International
(14
Module- III Marketing, International Marketing Mix Elements.
Sessions)
International Human Resource Management
Importance of HR in International Business, Recruitment and
Selection in International Business,
Training & Development in International Business, Performance
Appraisal
Ethics and International Business
Ethical Business, Social Responsibility of International Business.
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Books:
 Hill, C.W. International Business. 5th Edition. New Delhi: Tata McGraw Hill, 2018.
 Keegan, J. W. Global Marketing Management. 7th Edition. New Delhi: Pearson Education, 2007.

Reference Books:
 Onkvisit, S., & Shaw, J. International Marketing. 3rd Edition. New Delhi: Pearson Education, 2004.
 Aswattapa, K. International Business. 3rd Edition. New Delhi: Tata McGraw Hill, 2008.

Outcomes: After completion of course, the student will be able to:

 CO1: Understanding of real complexities, opportunities & creative challenges of international business
across time, space & cultures.
 CO2: Understanding of theories involved in international trade.
 CO3: Understanding of the strategies used for entry in international markets.
 CO4: Understand the concept ofevaluating risk in world markets that affect the consumer demand & shape
of marketers’ strategies.
 CO5: Understand the various concepts used for international finance and for the marketing of international
business.
 CO6: Understand ethics & social responsibility concepts in international human resource management.
Mapping of Course Outcomes (COs) with Program Outcomes (POs) and Program Specific Outcomes
(PSOs):

COs POs/PSOs
CO1 PO1, PO4/PSO1
CO2 PO2, PO4/PSO1,PSO2
CO3 PO2, PO4/PSO1,PSO2
CO4 PO2, PO4/PSO4
CO5 PO1, PO4/PSO3
CO6 PO2, PO4/PSO1, PSO4
 MBSC0014: Human Resource Management
Objective:

 To develop a holistic understanding of Management of HR starting from procurement to separation in an

Organization.
Credits: 3 L-T-P-I: 3-0-0-0
Evolution of HRM: Personnel Management, HRM – concept,
objectives, Functions. Personnel Management vs. Human
resource Management. Concept of HRD.
Module - I Trends and emerging issues in HRM. (12 Sessions)
Human Resource Planning: Concept of HRP, Process.
Job Analysis: Concept, Job Description, Job Specification,
Concept of HRIS, HR Accounting and HR Audit.
Talent Acquisition: Recruitment - Procedure, Methods and
Sources, Selection-Procedure and types of selection tests.
Training and Development: Key Issues in Training, Training
Vs Development, Challenges in Training, Managing the
Training (Assessment Phase, Implementation Phase and
Module - II Evaluation Phase), Different Methods of Training and (15 Sessions)
Management Development.
Performance Management: traditional and modern
techniques, Identification of Key Performance Areas and Key
Result Areas –Ethical issues in performance appraisal. Concept
of Potential appraisal, Feedback mechanisms.
Compensation Management –Concepts and Components-Job
Evaluation- Incentives, Benefits and employee welfare
facilities.
Industrial relations- Concept: Grievance Procedure, collective
Module - III Bargaining, Worker’s participation in Management, IR (13 Sessions)
Machinery for handling disputes.
Retirement/Separation- Concept: Superannuation, Voluntary
Retirement Schemes, Resignation, Discharge, Dismissal,
Suspension, Layoff.
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Book:
 Rao, V.S.P. (2010). Human Resources Management. Excel Books. New Delhi.

Reference Books:
 Flippo, E. B. (2008). Personnel Management. New Delhi: Tata McGraw-Hill International Series.
 Gomez, M. & Balkin. (2008). Managing Human Resources. Pearson Education. New Delhi.
 Rao, P. (2007). Essentials of Human Resources Management & IR. (3rd Edition). Himalaya Publishing
House. New Delhi.
 Aswathappa, K. (2008). Human Resource management / Text & Cases. Tata McGraw-Hill Publication. New
Delhi.
 Aquinas, P.G. (2009). Human Resource Management. Vikas Publishing. New Delhi.
 Ivancevich, John M. (2005). Human Resource Management. Tata McGraw-Hill Publication. New Delhi.
 Monappa, A., & Saiyadain, M. S. (2006). Personnel Management. Tata McGraw Hill Publication. New
Delhi.
 Snell & Bholander. (2007). Human Resource Management. Cengage Learning. New Delhi.

Outcomes: After completion of course, the student will be able to:

CO1: Define the concept and issues in HRM

CO2: Explain the concepts Human Resource planning and Job analysis

CO3: Identifying the Practices of Talent Acquisition, Training and Development

CO4: Illustrate the traditional and modern techniques of performance management

CO5: Demonstrate the concepts and significance of compensation management

CO6: Explain the grievance procedure and industrial relation

Mapping of Course Outcomes (COs) with Program Outcomes (POs) and Program Specific Outcomes
(PSOs):

COs POS / PSOs

CO1 PO1 / PSO1,PSO3
CO2 PO1 / PSO1, PSO3

CO3 PO1 / PSO1, PSO3

C04 PO1 / PSO1, PSO3

CO5 PO1 / PSO1, PSO3

CO6 PO1 / PSO1, PSO3, PSO5

 MBSC0015: Strategic Management
Objectives:

 To understand the nature of strategic management and its competitive and institutional context
 To appreciate the strengths and limitations of strategic analysis, and how it fits into the overall
strategy process
 To master a range of methods and techniques of strategic analysis and have a clear appreciation
of their theoretical and empirical foundations, range of applicability, qualifications and
limitations.

Credits: 04 L-T-P-J: 4-0-0-0

Introduction to Strategic Management
Definition and importance of Strategic Management, Strategic
Management Process, Levels of Strategy
Strategic Intent: Hierarchy of Strategic Intent
Basic Concepts: Stretch, Leverage, Business Definition &
Model, Business Policy, emergent and realized strategy
Internal Environmental Analysis
The Resource Based View of the Firm, VRIO Framework &
Module – I Application, SWOT Analysis, Value chain analysis, (20 Sessions)
Evaluating Firm’s Internal Capabilities
External Environmental Analysis
Macro Environment, Industry analysis, Porter’s 5 Forces Model,
Strategic Groups and Strategic Types, Imitation & Competitive
Dynamics in an Industry
MID-TERM EXAMINATION
Corporate Level Strategies: Portfolio Analysis – BCG and GE
models, The Corporate Parent, Directional strategies – types of
strategies for Growth, Stability & Retrenchment
Business Level Strategy: Porter’s Generic strategy model,
Strategic Choice, ‘Blue-Ocean’ Strategy
Strategy Implementation
Strategy Implementation and challenges, Structural, Cultural and (20 Sessions)
Module - II Functional aspects of Implementation - Strategic Management in
HR, Marketing, Finance, Operations, etc., McKinsey 7S’Frame
work, Corporate Restructuring
Strategy Evaluation
Strategy Evaluation and Control, Developing Performance
Indicator-Balance Score Card, Delta Model, Porter’s Diamond
Model, Managing Strategic Change
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes
Text Books:
 Thompson, Strickland, Gamble & Jain. “Crafting and Executing Strategy” New Delhi: Tata McGraw
Hill Publication
 Azhar, K. “Business Policy and Strategic Management”. New Delhi: Tata McGraw Hill Publication.
 Hamel, G. &Prahalad, C. K. “Competing for the Future”. Harvard Business School.

Reference Books:

 Johnson,& Scholes. “Exploring Corporate Strategy”. Prentice Hall India.

 Hunger and Wheelen, “Strategic Management” New Delhi: Pearson Education.
 Galbraith, J.R. “Strategy Implementation: The Role of Structure and Process.” West Publishing
Company.
 Macmillan, H. &Tampoe, M. “Strategic Management”. Oxford University Press.
 Pearce II, Robinson Jr., & Mittal. “Strategic Management: Formulation, Implementation and Control”.
Tata McGraw Hill.
Outcomes: After completion of course, the student will be able to:

 CO1: Identify and demonstrate the key components of the strategic management process and how it can
be applied in organizations in order to increase value propositions for all the organization’s
stakeholders.
 CO2: Understanding internal environmental analysis using methods like VRIO framework, SWOT
Analysis and Value Chain Analysis
 CO3: Illustrate the various macro environment elements for the purpose of strategy formulation.
 CO4: Create a strategy including synthesizing appropriate elements of business level strategy,
competitive dynamics, corporate level strategy, cooperative strategies and international strategies.
 CO5: Understand the business level strategy and functional aspects of strategy implementation
 CO6: Acquaintance of mechanism of balance score card, delta model and porter’s diamond model for
strategic evaluation
Mapping of Course Outcomes (COs) with Program Outcomes (POs) and Program Specific Outcomes
(PSOs):

COs POs/PSOs

CO1 PO1,/PSO1
.
CO2 PO1/PSO1,PSO2,PSO4

CO3 PO1,PO4/PSO1,PSO2,PSO4

CO4 PO1, PO4/PSO1,PSO2

CO5 PO1/PSO1,PSO3

CO6 PO1/PSO1,PSO3
 MBSC0016: Supply Chain Management
Objective:

 Understand the framework and fundamentals of Logistics & Supply Chain Management as the
foundation for building and sustaining high performance and effectiveness in the organization.
 Understand the key concepts and techniques that allow to analyze, manage, and improve supply
chain processes for different industries and markets.
 Develop a strong understanding of supply chain management concepts and the ability to
recommend improvements.
 Demonstrate the ability to analyze and apply critical thinking and learning skills related to “real
life” problems and situations.

Credits: 4 L-T-P-I: 4-0-0-0

Concept of Supply Chain Management- Evolution, Flows in SCM,
Process View of SCM, Drivers of SCM, Macro Process of SCM,
Value Chain Analysis, Supply Chain Decision Phases.
Supply Chain Performance: Concept of Strategic Fit: Steps for
achieving strategic Fit, Supply Chain Performance Model:SCOR
Model.
Forecasting in Supply Chain: Forecasting in Supply Chain, Methods
of Forecasting, Planning Supply and Demand in a Supply Chain.
Module – I Inventory Management: Concept of Inventory, Types of (20 Sessions)
Inventory, Inventory Systems, Inventory Modeling: Deterministic
and Probabilistic Models( Single Period Decision
Model).ABC/VED and other Inventory Control Techniques
Designing Distribution Network: Role of Distribution in Supply
Chain, Factors influencing Distribution Network Design, Design
Options for a Distribution Network, Role of Network Design in
Supply Chain,
Risk Management and Network Design
MID-TERM EXAMINATION
Logistics Management: Role of logistics in SCM, Difference
between SCM and Logistics, Logistics Costs, Logistics Models,
Bullwhip Effect, 3PL, 4PL.
Transportation Management: Role of Transportation in SCM,
Transportation Decisions, Push vs. Pull System, Cross Docking.
Purchasing Management: Meaning, Functions of Purchase
Department, Purchasing Policies.
Material Handling System Design and Decision: Warehousing,
Module – II (20 Sessions)
Store Management
Sourcing Decision: Role of Sourcing in Supply Chain, &
Outsourcing, Vendor Rating & Vendor Management
IT in SCM: Supply Chain Integration, Role of IT in SCM, EDI,
ERP, Internet and Intranet, Bar-coding, RFID
Development in SCM: Supply Chain Restructuring, Green Supply
 Chain Management, Application of Artificial Intelligence & Block
Chain in Supply Chain.

* Provision for presentations / assignments / case analysis in additional sessions

** 1 Session = 60 Minutes

Text Book:
 Chopra, S., Meindl, P., & Kalra, D. V. Supply Chain Management –Strategy, Planning and Operation.
6th Edition. Pearson.
Reference Books:
 Levi, S. D. et al. (2003). Second Edition. Designing and Managing the Supply Chain: Concepts,
Strategies and Case Studies. Tata McGraw-Hill.
 Christopher, M. (2000). Second Edition. Logistics & Supply Chain Management: Strategies for
Reducing Cost & Improving Service. Pearson, India.
 Shapiro, J. F. (2001). Modeling the Supply Chain. Duxbury.
 Sople, Logistics Management. Pearson, India.
 Agrawal, D. K. Supply Chain Management-Strategy, Cases & Best Practices. Macmillan.
 Shah, J. Supply Chain Management- Text and Cases. Pearson, India

Outcomes: After completion of course, the student will be able to:

 CO1: Understanding of the basic concept of supply chain management.

 CO2: Application of deterministic and probabilistic inventory modeling techniques.
 CO3: Understanding of the basics of distribution network designing
 CO4: Understanding of the working of different transportation model along with functioning of 3PL
and PL.
 CO5: Understanding of functioning of warehousing and vendor rating methods.
 CO6: Understanding of the working of Virtual supply chain with the application of Information
Technology in supply chain management.
Mapping of Course Outcomes (COs) with Program Outcomes (POs) and Program Specific Outcomes
(PSOs):

COs POS / PSOs

CO1 PO1 / PSO1,PSO3
CO2 PO1,PO2 / PSO1, PSO2, PSO3
CO3 PO1 / PSO1, PSO3
CO4 PO1/ PSO1, PSO3
CO5 PO1/ PSO1,PSO2,PSO3
CO6 PO1/ PSO1, PSO3
 MBSC0017: Corporate Governances and Business Ethics
Objectives:

 To provide an overview of current thinking and developments in the field of corporate

governance
 To enable students critically examine the ethical dilemmas and to understand the importance
of ethical principles and governance in globalised economy.
 To develop an understanding of ethics and values in the business community and their
relationship to corporate governance.

Credits: 04 L-T-P-J: 4-0-0-0

Corporate management: Understanding a corporate, management
vs. governance,Conceptual framework of corporate governance:
Concept, principles & need of Corporate Governance, Benefits of
good Corporate governance.
Theories of Corporate Governance – Agency Theory,
Stewardship Theory, Stakeholder Theory
Models of Corporate governance – the outsider & insider model,
US &UK ,Japanese and Indian model, Mechanism of
Corporate governance
Corporate Governance Committees- Cadbury Committee on
CG1992, Hampel Committee 1995, Confederation of Indian
Module – I Industry (CII) 1996, Narayana Murthy Committee Report2003, (20 Sessions)
Dr.J.J.Irani Report on company Law 2005
Agents & Institutions in Corporate Governance -Role of Board of
Directors (BOD), Roles, duties & Responsibilities of Auditors,
Auditors failures leading to corporate scams- The
Enron Debacle,Corporate Reporting, corporate Disclosure &
Investors Protection in India.

MID-TERM EXAMINATION
Issues & Problems of Corporate Governance in Emerging
Economies:Institutional Framework for effective corporate
governance, ICRA’s Rating Methodology, Corporate Governance
challenges and problems in emerging economies,
Family- owned firms and governance issues in India.
Corporate Social Responsibility-Concept, CSR and corporate
governance, CSR and business ethics, Driversof
CSR, (20 Sessions)
Module – II
Environmental aspect of CSR, the Indian scene.
Business Ethics:values and ethics, benchmark of business ethics,
code of ethics for business managers, ethics committee, benefits
from managing business ethics, developing a comprehensive
ethics programme.Indian ethos and management learnings from
religious scriptures including Ramayan, Bhagwat Geeta and Bible
 etc.
Application of Ethics in different functional areas:
Marketing, Operation, Finance, Human resource & Information
Technology.
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Books:
 Fernando, A.C.,Corporate Governance: Principles Policies & Practices, Pearson Education.
Reference Books:

 Mathur,U.C.,Corporate Governance & Business Ethics, Macmillian.

 Christine,A.Mallin,Corporate Governance, Oxford.

 Velasquez,Business Ethics: Concept & Cases, Prentice Hall.

 Ferrel, L. and Ferrel, O.C, Business Ethics: A case perspective, Cengage learning.

Outcome: After completion of course, the student will be able to:

 CO1: Understanding of the concept of corporate governance and various theories and models of

corporate governance

 CO2: Acquaintance of the recommendations of various committees on corporate governance given

from time to time

 CO3: Acquaintance of roles and duties of board of directors and auditors in ensuring stakeholders’

interests

 CO4: Understanding of framework of effective corporate governance in emerging economies.

 CO5: Understanding the basis concept of Corporate social responsibility and the environmental aspects

of CSR in India.
  CO6: Understanding of the concepts of ethics and values and their importance on business

organizations.

Mapping of Course Outcomes (COs) with Program Outcomes (POs) and Program Specific Outcomes
(PSOs):

Course Outcome POs/PSOs

CO1 PO1/PSO1

CO2 PO1/ PSO1, PSO4

CO3 PO1/PSO1, PSO4

CO4 PO1, PO4/PSO1, PSO3, PSO4

CO5 PO1, PO3/PSO1, PSO4

CO6 PO1, PO3 /PSO1, PSO3, PSO4

 MBSC0018: Project Management

Objectives:

➢ To develop human resources with the basic competence in and sound understanding of the
theory and practice of Project Management.
➢ To introduce students to the purpose, principles, problems and challenges, concepts,

techniques and practice of the Project Management and its various facets: impart skills in
Project Planning, execution and control methods, introduce students to Project Management
Software and application
Credits: 4 L-T-P-I: 4-0-0-0
MODULE Teaching
Content
No. Hours
Project Management Overview
Project: Concept, Taxonomy, Project Development Cycle
Project Management: Project Management Concept &
Phases, Top Deliverables, Tools and Techniques for
Project Management, Role & Responsibility of Project
Manager
Project Initiation & Planning
Project Initiation: Project Idea Generation & Screening,
Project Rating Index, Market and Technical Analysis,
(20 Sessions)
MODULE– I Project Appraisal, Cost Estimation, Project Financing
Project Planning: Project Scope Management,
Identifying Project Activities, Work Breakdown
Structure
Project Analysis:
Situational Analysis and Specification of Objectives
Conduct of Market Survey, Demand Forecasting,
Uncertainties in Demand Forecasting, Technical Analysis,
Financial Estimates and Projections
MID-TERM EXAMINATION
Project Selection
Key Considerations in Project Selection
Risk Analysis in Projects: Sources, Measures and
Perspectives on Risk, Decision Tree Analysis, Sensitivity
MODULE –II Analysis, Scenario Analysis, Simulation Analysis, Break- (20 Sessions)
Even Analysis, Hillier Model, Social Cost Benefit
Analysis: Rationale for SCBA, UNIDO Approach, Little-
Mirrlees Approach
Project Financing:
Capital Structure, Sources of Short-term & Long-term
 Financing Venture Capital, Raising Capital in International
Markets

Project Implementation

Project Planning & ControlNetwork Techniques for Project

Management: CPM, PERT Post Completion Audits &
Abandonment Analysis, Human Aspects of Project
Management

* Provision for presentations / assignments / case analysis in additional sessions

** 1 Session = 60 Minutes

Text Books:
➢ Chandra, P. (2009). Project Management. New Delhi: New Age International (P) Ltd. Publishers

➢ Nagarajan, K. (2010). Project Management. New Delhi: New Age International (P) Ltd. Publisher.

Reference Books:

➢ Choudhury, S. (2004). Project Management. New Delhi: Tata McGraw-Hill Publication.

➢ Cleland, D. & Ireland, L. (2010). Project Management. New Delhi: Tata McGraw-Hill Publication.

➢ Heerkens, G. (2010). Project Management. New Delhi: Tata McGraw-Hill Publication.

➢ Heerkens, G. (2010). Project Management: 24 Steps to Help You Master Any Project. New Delhi: Tata

McGraw-Hill Publication.
➢ Horine, G. (2009). Absolute Beginner's Guide to Project Management. 2nd Edition. Que Press

➢ Newton, R. (2008). Project Management Step by Step: How to Plan and Manage a Highly Successful

Project. 1st Edition. FT Press.

Outcomes: After completion of course, the student will be able to:

● CO1: Understanding the Concepts Project Management with Tools and Techniques & Responsibility of
Project Manager
● CO2: Understanding Project Idea Generation & Screening with Project Planning
● CO3: Understanding Project Analysis and its techniques
● CO4: Understanding Project Selection process along with Analysis
● CO5: Understanding Project Financing Concepts along with sources
● CO6: Clarity regarding Project Implementation with Understanding of its techniques
Mapping of Course Outcomes (COs) with Program Outcomes (POs) and Program Specific Outcomes
(PSOs):

COs POs/PSOs
CO1 PO1/PSO1, PSO2
CO2 PO1/PSO3, PSO2
CO3 PO2/PSO1, PSO3
CO4 PO1/PSO1, PSO2
CO5 PO1/PSO1, PSO3
CO6 PO2/PSO4
 MBSE 0001: Consumer Behavior
Objectives:

 To develop an understanding of consumer behavior from a variety of perspectives (multicultural,

interdisciplinary, etc.).
 To develop an understanding of peoples' consumption-related behaviors and to develop and evaluate
marketing strategies intended to influence those behaviors.
 To develop understanding of concepts in consumer behavior.
 To develop ability to apply the concepts to strategic marketing decisions.
 To develop ability to conduct research in consumer behavior.

Credits: 4 L-T-P-I: 4-0-0-0

Consumer Behavior – Disciplines and applications of consumer
behavior, Reasons for studying consumer behavior, Cultural
factors- Culture and Sub-culture, Core cultural values
Social factors- Social Class, life style profile and applications,
reference groups- Consumer related reference groups, Celebrity and (20
Module- I
other reference groups, Family- Functions and roles, Family Life Sessions)
Cycle
Personal/Psychological factors: - Personality, self-concept and
life style, Motivation- Buying motives, learning and memory,
Information Processing models
Attitude formation and change, consumer loyalty towards product,
brand and stores, diffusion of innovation process, opinion
leadership.
Consumer Decision Making Process: Problem Recognition and
marketing strategy, Information search- sources and implications, (20
Module- II
Evaluation of alternatives- evaluation criteria and decision rules. Sessions)
Purchasing Process and Outlet Selection, Purchase Behavior, Post-
purchase Behavior, Models of Consumer Behavior,
Organizational/institutional Buying Behavior, intermediary
decision making
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Books:
 Schiffman Leon G. and Kanuk Leslie lazar- Consumer Behavior (Pearson/ Prentice Hall.

Reference Books:
 Hawkins, Best and Coney- Consumer Behaviour, Tata Mc Graw Hill.
 Loudon, David L. and Della Bitta, Albert J. - Consumer Behavior, Tata Mc Graw Hill

Outcomes: After completion of course, the student will be able to:

 CO1: Understanding key concepts and theories of consumer behavior.

 CO2: Understanding psychological theories relevant for understanding consumer behavior.
 CO3: Understanding the various environmental factors influencing consumer behavior.
 CO4: Understanding the applications of behavioral concepts and theories in developing viable
marketing strategies.
 CO5: Understanding the consumer purchase process and institutional buying behavior.
 CO6: Developing appropriate marketing strategies for different segments of consumers.

Mapping of Course Outcomes (COs) with Program Outcomes (POs) and Program Specific Outcomes
(PSOs):

COs POs/PSOs
CO1 PO1/PSO1
CO2 PO2/PSO2
CO3 PO1/PSO2
CO4 PO2/PSO4
CO5 PO1/PSO3
CO6 PO2/PSO2
 MBSE0002: Marketing of Services

Objectives:

 To provide an overview of current thinking and developments in the field of services marketing
 To enable students critically examine the concept of relationship marketing in service prospective
 To develop an understanding of the concept of service product mix & promotion mix to make the pricing and
service distribution process more efficient

Credits: 4 L-T-P-I: 4-0-0-0

UNIT Teaching
Content
No. Hours
Introduction: Difference between Product and Services
Marketing, Augmented Marketing Mix, Characteristics of
Services, Classification of Services.
Service Marketing System: Service Quality, Understanding
Module-1 Customer Expectations and Zone of Tolerance, Segmenting, (20 Sessions)
Targeting and Positioning of Services. Managing Perishability.
Services Marketing Mix:, Developing the Service Product/
Intangible Product, Service Product Planning, Service Pricing
Strategy, Services Promotions, Services Distributions
MID-TERM EXAMINATION
Delivering service: Role of Communication in Service
Marketing, People and Internal Communication, Process of
Operations and Delivery of Services, Service Recovery, Role
of Technology in Services Marketing.
CRM IN services: Relationship marketing, Customer
profitability segment, Relationship- tools and strategies, Use of
information technology for CRM
(20 Sessions)
Module-2 Marketing of Financial Services: Marketing Mix Strategies
with Special Reference to Credit Cards, Home Loans,
Insurance and Banking, Insurance Services.
Services in Global Perspective: International Marketing of
Services Recent Trends, Principal Driving Force in Global
Marketing of Services, Key Decisions in Global Marketing,
Services Strategy and Organizing for Global Marketing.

* Provision for presentations / assignments / case analysis in additional sessions

** 1 Session = 60 Minutes
Text Books:

 Zeithaml, A., Valarie. & Bitner, Mary, Jo. Services Marketing.New Delhi, India :Tata Mc Graw Hill
(2008)..

Reference Books:

 Rao, K. Ramamohan. Services Marketing. New Delhi India: Pearson Education. (2006).
 Bhattacharjee, C. Services Marketing: Concepts, Planning & Implementation. New Delhi India: Excel
Books(2008)..
 Lovelock, Christopher. & Wirtz, JochenServices Marketing: People, Technology, Strategy. New Delhi
India: Pearson Education (2007).
 Nargundkar, RajendraServices Marketing: Text & Cases. New Delhi, India: TMH (2008).

Journals:

 Journal of services marketing

 Indian Journal of Marketing
 Paradigm: Journal of Institute of mgmt.
 International Journal of Internet Marketing
 Journal of interactive marketing

Outcomes: After completion of course, the student will be able to:

 CO1: Understand the concept of services and difference between product and services
 CO2: Apply the concept of service quality to make the STP process more effective.
 CO3: Understand the concept of service product mix & promotion mix to make the pricing and service
distribution process more efficient
 CO4: Understand the role of communication to make the service recovery process effective.
 CO5: Understand the concept of relationship marketing in service prospective
 CO6: Understand the recent trend of service marketing in international prospective
Mapping of Course Outcomes (COs) with Program Outcomes (POs) and Program Specific Outcomes
(PSOs):

COs POs/PSOs
CO1 PO1/PSO4
CO2 PO2/PSO2

CO3 PO1/PSO4

CO4 PO1/PSO4

CO5 PO1/PSO2

CO6 PO4/PSO4
 MBSE0003: Digital Marketing
Objectives:

 To expose the students to a variety of product-market situations in digital era

 To share the concepts and frameworks which may be more relevant in digital marketing situations
 To share insights for evaluating the opportunities and risk factors involved in digital marketing context
 Assisting in the incorporation of digital marketing strategy into the organization’s goals and objectives.
Credits: 4 L-T-P-I: 4-0-0-0
UNIT Teaching
Content
No. Hours
Module I Introduction to Digital Marketing, Traditional Vs. Modern Marketing,
Role and Growth of Digital Marketing in India, Challenges associated
with digital marketing, Concept and practices for Buyer’s Persona.
Consumer segmentation and behavioral dimension, Marketing Mix in
digital era, Models of Digital Marketing- Forrestor’s 5I model, 6Cs of
Cutomer Motivation- McKinsey’s consumer decision journey, Race 15
Planning, The Honeycomb Model.
Overview of SEO and SEM, Basics of search marketing: organic &
paid search results, Overview of Google AdWords, Strategizing
marketing through smart devices, Basics of email marketing, Concept
of A/B testing & its use.
MID TERM EXAMINATION
Module II Content Marketing: Creating Blog-Vlog, Podcasting, RSS, Product
Opinion Sites and Forums.
15
Role of web analytics in digital decision making, Legal and ethical
issues in Digital Marketing, , Digital marketing as career option
*Provision for presentations/assignments/case analysis in additional sessions
**1 Session = 60 Mins.

Text Book:

 Bhatia Puneet, Fundamentals of Digital Marketing, India, Pearson Education

Reference Books:

 Kotler, Kartajya, Setiawan; Marketing 4.0: Moving from Traditional to Digital, John Wiley & Sons,Inc.
 Havaldar,K. Industrial Marketing, New Delhi, India: Tata McGraw Hill.

Outcomes: After completion of course, the student will be able to:

 CO1: Understanding the concept of digital marketing t and its application in buyers context
 CO2: Apply the concept of segmentation, targeting & positioning to understand the digital marketing
models
 CO3: Understanding the concept of SEO & SEM in strategic context
 CO4: Understanding the concept of digital advertisement and display marketing
 CO5: Understanding the concept of digital advertisement measurement framework
 CO6: Understating the concept of content marketing and web analytics

Mapping of Course Outcomes (COs) with Program Outcomes (POs) and Program Specific Outcomes
(PSOs):

COs POs/PSOs
CO1 PO1/PSO1,PSO2
CO2 PO2/PSO2,PSO5
CO3 PO2/PSO1
CO4 PO1/PSO2
CO5 PO2/PSO1
CO6 PO2/PSO4
 MBSE0004: Product and Brand Management

Objectives:

 This course will attempt to imbibe various types of products in the product portfolio of an organization.
 Developing new products and eliminating exiting products from the portfolio will be examined. Why a
marketer needs brand names and what is the need to maintain brands equity.

Credits: 4 L-T-P-I: 4-0-0-0

Module No. Content Teaching
Hours
Product Management: Product Mix concepts, Product Classification, Product
Management: Product Development, Product focused organization; Market
focused organization, Factors influencing design of the product, Changes
affecting product management.
Product Market Strategies: Product Life Cycle Stages and corresponding 20 Sessions
Module-1 Strategies, Product Evaluation,
Product Positioning: Concept, Product Differentiation, Positioning Strategies,
Preference Analysis, Benefit Segmentation
Brand Management: Brands Vs Products, Benefits of branding; Brand
attributes, Significance of branding to consumers & firms, Brand Elements

MID TERM EXAMINATION

The Brand Equity concept, Brand Equity Models – Brand Asset Valuation,
Aaker Model, BRANDZ, Brand Resonance. Brand Building: Brand building
blocks and implications, Measuring Brand equity: Brand Value Chain and Brand
Tracking, Brand Equity Management System
Brand Positioning & Values: Brand Knowledge, Identifying and establishing
Brand Positioning, Positioning Guidelines, Brand Values and Brand mantras.
Module-2 Designing & Sustaining Branding Strategies: Brand hierarchy, Branding 20 Sessions
strategy, Brand extension and brand transfer, Managing brand over time-
Reinforcing Brands, Revitalizing Brands, Co-branding, Celebrity endorsement,
Brand Crisis.

Text Books:
 Keller, K. L. Strategic Brand Management: Delhi: Pearson Education. 2004
  Kotler, P., Keller, K. L., Koshy, A., & Jha, M. Marketing Management. New Delhi: Pearson
Education 2007

Reference Books:
 Sengupta, S. Brand Positioning. 2006

 Majumdar, R. Product Management in India. Delhi: Prentice Hall of India, 2007

 Kazmi, S. H. H. & Batra, S. K Advertising and Sales Promotion. New Delhi: Excel Books. 2008

Outcomes: After completion of course, the student will be able to:

 CO1: Explain the concepts of Product management including product mix, classification and product

development.

 CO2: Understand the strategies adopted by marketers during the different phases of PLC

 CO3: Compare and explain the various branding attributes and its elements

 CO4: Understand the various theories of Brand equity and the development of brand equity.

 CO5: Understand the process of developing appropriate product positioning for a brand.

 CO6: Able to explain the strategies adopted by marketers for Designing & Sustaining Branding

Mapping of Course Outcomes (COs) with Program Outcomes (POs) and Program Specific Outcomes
(PSOs):

COs POs/PSOs
CO1 PO2/PSO1, PSO2
CO2 PO2/PSO2, PSO4
CO3 PO2/PSO1
CO4 PO2/PSO2
CO5 PO2/PSO4
CO6 PO4/PSO4
 MBSE0005: Marketing Research
Objectives:

 To introduce the student to marketing research.

 To have understanding of the various research designs.
 To be aware of the different sources of marketing data and the process of gathering such data.
 To prepare the student for conducting marketing research studies.

Credits: 4 L-T-P-I: 4-0-0-0

Introduction: Definition, Objective, Application and Limitation
of Marketing Research, Marketing Research Process.
Research Design: Overview of Research Designs used in
marketing, Exploratory, Descriptive, Causal Research designs
Primary and Secondary Data: Advantages & Disadvantages of
Primary Data & Secondary Data, Overview of Secondary Data,
literature review, sources available in India.
Introduction to basic Methods of Collecting Data like
Module – I Questionnaire Method and Observation Method, Process and (20 Sessions)
guidelines for preparation of Questionnaire.
Measurement and Scaling: Types of Scales, Difficulty of
Measurement, Sources of Error, Development of Marketing
Measures.
Introduction to selected Attitude Scales, Limitations of Attitude
Measurement.
MID-TERM EXAMINATION
Sampling: Introduction to Sample and population, Various
Techniques of Sampling, Problems associated with Sampling.
Data Processing and Analysis: Introduction to SPSS, coding and
feeding of data in SPSS.
Data Analysis through SPSS Brief overview of multivariate data
analysis techniques
Application of common techniques like Exploratory factor (20 Sessions)
Module – II analysis, Multiple Regression, correlation and Discriminant
analysis through SPSS.
Report Preparation: Layout of Research Report.
Introduction to APA format of referencing for Books, Journal
papers, Newspaper, Internet Sources and Magazines.
Plagiarism: Concept, Forms, Reasons to avoid.

Text Books:
  Malhotra & Dash. Marketing Research, Pearsons Education, New Delhi.

Reference Books:
 Beri, G.C. Market Research. New Delhi, India: Tata McGraw Hill. 2010

 Cooper, Donald, R., & Schindler, Pamela, S. Marketing Research: Concept and Cases. New Delhi,

India: Tata McGraw Hill. 2007

 Burns, Alvin, C., & Bush, Ronald, F. Marketing Research. Delhi, India: Pearson Education. 2007

Outcomes: After completion of course, the student will be able to:

 CO1: Understand the process of marketing research and its different processes.

 CO2: Understand the various methods of data collection and its appropriateness

 CO3: Compare and explain the various types of scales used in marketing research

 CO4: Understand the concept of sampling and its utilization in marketing research.

 CO5: Demonstrate competency with the SPSS statistical software package and the ability to use SPSS

to enter marketing data.

 CO6 Able to prepare research report and understand its various components.

Mapping of Course Outcomes (COs) with Program Outcomes (POs) and Program Specific Outcomes
(PSOs):

COs POs/PSOs
CO1 PO2/PSO1, PSO2
CO2 PO2/PSO2, PSO4
CO3 PO2/PSO1
CO4 PO2/PSO2
CO5 PO2/PSO4
CO6 PO4/PSO4
 MBSE0006: Sales and Distribution Management
Objectives of the Course:

 To explain the importance of international trade.

 To understand the implications of international trade theories in modern era..
 To understand the functioning of balance of payment.
 To conceptualize the idea behind administered protection and economic integration.

Credits: 3 L-T-P-I: 3-0-0-0

Sales Management-nature and scope, Difference between
sales and marketing, Selling styles, Process of Personal
Selling, Qualities of a Successful Salesman, Goals and
objectives in Sales Management. (20
Module – I Sales forecasting- qualitative and quantitative methods, Sessions)
Preparation of Sales Budget, Sales targets and Designing
Sales Territories. Sales Organization structures, Esrtimation of
Size of Sales Force, Recruitment and Selection of Sales Force

MID-TERM EXAMINATION

Motivating, Training and Compensating

the Sales Force, Evaluation and Analysis of
sales force.
Distribution Channel: Introduction, importance, types,
functions, and design of Channels.
Module -II Overview of Channel Management decisions, Channel (20Sessions)
conflict and resolution. International Channels of Distribution.
Major modes of transportation, Multimodal Transport System-
Overview, Containerization, Multimodalism in India.
Third Party Logistics- Service providers, Risks of
Outsourcing and risk management.
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Books:
 Jobber, D. & Lancaster, G. (2008). Selling and Sales Management. New Delhi: Pearson Education.
 Still, Richard R., Cundiff, E. W. & Govoni, N. (2007). Sales Management – Decision, Strategies and Cases.
New Delhi: Pearson Education/Prentice Hall of India.
 Spiro, R., Stanton, W. and Rich, G. (2003). Management of a Sales Force. New Delhi: McGraw Hill.
Reference books:
 Kapoor, S. K., & Kansal, P. (2006). Basics of Distribution Management. New Delhi: Prentice Hall of India.
 Rosenbloom, B. (2008). Marketing Channels: A Management View. New Delhi: Thomson Learning.
 Dalrymple, D. J., Cron, W. L. & Decarlo, T. (2005). Sales Management. New Delhi:John Wiley & Sons
(Asia) Pvt. Ltd.

Learning Outcomes: After completion of course, student will be able to:

Mapping of Course Outcomes (COs) with Program Outcomes (POs) and Program Specific Outcomes
(PSOs):

COs POs/PSOs
CO1 PO1/PSO1, PSO2
CO2 PO2/PSO2, PSO4
CO3 PO2/PSO1
CO4 PO1/PSO2
CO5 PO1/PSO1
CO6 PO1/PSO4
 MBSE 0007: Customer Relationship Management
Objectives:

 To understand the concepts and principles of CRM

 To appreciate the role and changing face of CRM as an IT enabled function, and

 To enable managing Customer Relationship.

Credits: 4 L-T-P-I: 4-0-0-0

CRM concepts - Acquiring customers, - Customer loyalty and
optimizing customer relationships - CRM defined - success factors,
the three levels of Service/ Sales Profiling - Service Level
Agreements (SLAs), creating and managing effective SLAs.
CRM in Marketing - One-to-one Relationship Marketing - Cross
Selling & Up Selling- Customer Retention, Behaviour Prediction-
Customer Profitability & Value Modeling, Channel Optimization -
(20
Module- I Event-based marketing. - CRM and Customer Service - The Call
Sessions)
Centre, Call Scripting - Customer Satisfaction Measurement.
Sales Force Automation - Sales Process, Activity, Contact- Lead
and Knowledge Management - Field Force Automation. - CRM
links in e-Business - E-Commerce and Customer Relationships on
the Internet - Enterprise Resource Planning (ERP), - Supply Chain
Management (SCM), - Supplier Relationship Management (SRM),
- Partner relationship Management (PRM).
Analytical CRM - Managing and sharing customer data -
Customer information 2 databases - Ethics and legalities of data use
- Data Warehousing and Data Mining concepts - Data analysis -
Market Basket Analysis (MBA), Click stream Analysis,
Personalization and Collaborative Filtering.
CRM Implementation - Defining success factors - Preparing a
(20
Module- II business plan requirements, justification and processes. - Choosing
Sessions)
CRM tools - Defining functionalities – Homegrown versus out-
sourced approaches
Managing customer relationships - conflict, complacency,
Resetting the CRM strategy. Selling CRM internally - CRM
development Team - Scoping and prioritizing - Development and
delivery - Measurement.
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes
Text Books:
 Customer Relationship Management by J N Sheth, Atul Parvatiyar, G. Shainesh, Tata McGraw Hill.

 Customer Relationship Management Concept & Cases by Alok Kumar Rai, Prentice Hall of India

Private Limted, New Delhi.

Reference Books:
 Customer Relationship Management by S. Shanmugasundaram, Prentice Hall of India Private Limted,
New Delhi.
 Customer Relationship Management by Kaushik Mukherjee, Prentice Hall of India Private Limted,
New Delhi.
 Customer Relationship Management by V. Kumar & Werner J., Willey India,

Outcomes: After completion of course, the student will be able to:

 CO1: Understanding the concepts and practices of customer relationship management.

 CO2: Understanding the concept of customer loyalty.

 CO3: Understanding customer retention and its metrics.

 CO4: Understanding sales force and its automation for proper customer service.

 CO5: Understanding tools and techniques for analyzing customer relationship practices.

 CO6: Developing, implementing and managing CRM system in organisation.

Mapping of Course Outcomes (COs) with Program Outcomes (POs) and Program Specific Outcomes
(PSOs):

COs POs/PSOs
CO1 PO1/PSO1
CO2 PO2/PSO2
CO3 PO1/PSO2
CO4 PO2/PSO4
CO5 PO1/PSO3
CO6 PO2/PSO2
 MBSE0008: International Marketing
Objectives of the Course:

 To explain the importance of international trade.

 To understand the implications of international trade theories in modern era. .
 To understand the functioning of balance of payment.
 To conceptualize the idea behind administered protection and economic integration.

Credits: 3 L-T-P-I: 3-0-0-0

Global Marketing: An Overview: Definition of International
Marketing, International Dimensions of Marketing, Scope and
challenges of International marketing:- EPRG Framework,
Domestic v/s International, Marketing, Process of
Internationalization, Benefits of International Marketing,
Driving & restraining forces.
Global Marketing: An Overview: Definition of International
Marketing, International Dimensions of Marketing, Scope and
challenges of International marketing:- EPRG Framework,
Domestic v/s International, Marketing, Process of
Internationalization, Benefits of International Marketing, (20
Module – I Driving & restraining forces. Culture and its Characteristics, Sessions)
Influence of Culture on Consumption, Thinking,
Communication Process; Cultural Universals.
International Marketing Planning: Marketing Research,
Global
Marketing Information Sources, Marketing Information
System, Market Analysis, Marketing Strategies of US, EU &
Japanese MNC’s, Foreign Market Entry Strategies –
(Exporting, Licensing , Joint Ventures, Strategic Alliances,
Acquisitions Franchising, Assembly Operations, Management
Contracts, Turnkey Operations, Free Trade Zones.

MID-TERM EXAMINATION

Product Policy and Planning: Product Design and

Standardization, Developing an International Product Line,
Foreign Product Diversification, International Branding
Decisions, International Packaging, International Warranties
Module -II and Services.
(20Sessions)
International Pricing Strategy: Role of Pricing, Price
Standardization, Pricing Decisions, Price Distortion, Transfer
Pricing, Counter Trade, INCO terms, Terms of Sale, Methods
 of Financing and Means of Payment
International Channels of Distribution: Channel Members,
Channel Management, Retailing in International Scenario,
International Physical Distribution. International Promotion
Strategies: Promotion Mix, Promotion and Communication,
Personal Selling, International Sales Negotiations
International Advertising: Patterns of Global Advertising,
Global Advertising Regulations, Advertising Media,
Standardized International Advertising, Global e-marketing.
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Books:
 Hill C.W., International Business, Tata McGraw Hill, New Delhi.
 Heller H.R, International Trade, Prentice Hall of India, New Delhi

Reference books:
 Keegan J Warren,,Global Marketing Management, Pearson Education ,New Delhi
 Onkvisit, S & Shaw. J, International Marketing, Pearson Education, New Delhi.
 Aswattapa K, International Business, Tata McGraw Hill, New Delhi.
 Paul.Justin:International Business, PHI, New Delhi
 Varsheny R.L. and B. Bhattacharya: International Marketing Management, Sultan Chand & Sons, New
Delhi.

Learning Outcomes: After completion of course, student will be able to:

 CO1: Understand the importance and significance of international trade in economic development.

 CO2: Develop an idea about the use of international trade theories in modern era.

 CO3: Understand the functioning of balance of payment and the idea behind administered protection and
economic integration.

 CO4: Understand the various bodies working on the international level for the promotion of international
trade.

 CO5: Learn the various measures taken by WTO for free trade.

 CO6: Understand the effect of currency exchange rates on international trade.

Mapping of Course Outcomes (COs) with Program Outcomes (POs) and Program Specific Outcomes
(PSOs):

COs POs/PSOs
CO1 PO1/PSO1, PSO2
CO2 PO2/PSO2, PSO4
CO3 PO2/PSO1
CO4 PO1/PSO2
CO5 PO1/PSO1
CO6 PO1/PSO4
 MBSE0009: Advertising Management
Objectives
 To give marketing students an overview and understanding of the important role of advertising in
organizational success.
 To make the students familiar with the promotional tools and their role in promotion mix.
Credits: 4 L-T-P-I: 4-0-0-0

Steps in Communication process, Factors in deciding Promotion

Mix. Promotion Mix Tools
Sales Promotion: Role and process of Sales Promotion,
Techniques of Sales Promotion- Consumer and Trade Oriented.
Direct Marketing: Objectives, Strategies and Media, Public
Relations and Publicity, Internet / Interactive Marketing
Personal Selling: Scope, Role and Process
Module – I Advertising Management: Meaning, Evaluation of Advertising, (20 Sessions)
Objectives, Importance, Classification of Advertisement,
Economic and Social Effects of Advertising, Organization of
Advertising Department, Department, Advertising Agency
Management, Campaign Planning.
MID-TERM EXAMINATION
Advertising media management: Print, Radio, TV, Cinema
outdoor and other forms- Advantages, Limitations, Availability,
Media Rates, Media Planning and Scheduling.
Advertising creativity: Advertising Copywriting for print and
Broadcast Media-Principles, Styles, Advertising visualization
and Design production of Print, Broad and other advertisements
Media strategy: setting and allocating media budget, media
scheduling, testing advertising effectiveness – pre-testing and
Module – II post testing (20 Sessions)
Advertising agencies: Organization and functioning, global
advertising, Advertising and society, advertising regulations.

Text Books:
 Belch, G. E., & Belch, M. A. (2005). Advertising and Promotion. Delhi: Tata McGraw-Hill Publication

Reference Books:
  Batra, R. & Myers, J. G. (2006). Advertising Management. Delhi: Prentice Hall of India.
 Jethwaney, J., & Jain, S. (2006). Advertising Management. New Delhi: Oxford University Press.

Outcomes: After completion of course, the student will be able to:

 CO1: explain the concepts, tools and techniques of promotion mix.

 CO2: Identifying and compare the various methods of direct marketing for the marketing of different

types of product and services.

 CO3: Compare, Classify and explain advertisement management and its planning.

 CO4: Explain the importance of media management and its component.

 CO5: Demonstrate the importance of creativity and visualization in advertisement.

 CO6: Understand the importance of developing media strategy and functions of advertising agency.

Mapping of Course Outcomes (COs) with Program Outcomes (POs) and Program Specific Outcomes
(PSOs):

COs POs/PSOs
CO1 PO1, PSO1
CO2 PO1, PSO1
CO3 PO2, PSO1
CO4 PO1, PSO1
CO5 PO2, PSO1
CO6 PO1, PSO1
 MBSE0010: Lab our and Social Security Legislations
Objectives:

 To make aspirants understand the ground rules relating to labor laws.

 To equip the students with the working knowledge of various labor laws .

Credits: 4 L-T-P-I: 4-0-0-0

Labour Welfare: Philosophy of Labour Welfare; Health,
Safety and welfare measures under Factories Act, 1948;
Industrial Disputes Act 1947: Objectives, Authorities for
investigation and settlement of industrial dispute, illegal
strike and lock-out.
Law relating to wages:
Payment of Wages Act, 1936: Regulation of payment of
Module - I wages; Authorized Deductions, (20 Sessions)
Minimum Wages Act, 1948: Objectives and constitutional
validity of the Act; procedure for fixation and revision of
minimum rates of wages – exemptions and exceptions;
Legislation related to Social security: Protective
provisions under Equal Remuneration Act 1976 & Maternity
Benefit Act 1961 with recent amendments.

MID-TERM EXAMINATION

Social security against employment injury and other

contingencies: Concept and development of social security
measures; Workmen’s Compensation Act, 1923 - Concept
of ‘accident arising out of’ and ‘in the course of the
employment’; Doctrine of notional extension and doctrine of
added peril; Total and partial disablement;
Employees State Insurance Act, 1948: Benefits provided
under the Act; Law relating to retirement benefits:
Module -II (20Sessions)
Employees Provident Fund and Miscellaneous Provisions
Act, 1952; Family Pension Scheme 1971 and Employees’
Pension Scheme 1995; Employees Provident Fund and
Miscellaneous Provisions Act, 1952; Family Pension
Scheme 1971 and Employees’ Pension Scheme 1995;
Payment of Gratuity Act, 1972 – Concept of gratuity;
Eligibility for payment of gratuity; Determination of
gratuity.
 * Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Books:
 Kapoor, N. D. 30th Edition. Elements of Merchantile Law. New Delhi: Sultan Chand & Sons.2009
 Mamoria, C. B., Gankar, S.V., & Mamoria, S. (2010). 13th Edition. Dynamics of Industrial Relations.
New Delhi: Himalaya Publishing House..2010

Reference books:
 Sinha, N. 1st Edition. Industrial Relations, Trade Unions and Labour Legislation. New Delhi: Pearson

Education.2004

 Singh, B.D. Industrial Relations and Labour Laws. New Delhi: Excel Books.2010

 Kumar, H. L. 3rd Edition. Labour Laws. New Delhi: Universal. Pvt. Ltd.2006

 Srivastava, S.C4th Edition. Industrial Relations and Labour Laws. New Delhi: Vikas Publishing House

Pvt .Ltd.2003

 Singh,P.N.,& Kumar,NEmployee Relations Management. New Delhi: Pearson Publication.2010

Learning Outcomes: After completion of course, student will be able to:

 CO1: Understand the concept of Labour welfare and its sources with its application to remove disputes
by industrial dispute Act.
 CO2: Illustrating the constitutional validity of the wages Act and outline the procedure for fixation and
revision of minimum rates of wages.
 CO3: Explaining the Legislation related to Social security and Protective provisions in relations to
Bonus Act.
 CO4: Identifying the Social security Framework against employment injury and workmen’s
compensation Act.
 CO5: Summarize the benefits provided under the employees state Insurance Act .
 CO6: Extending various mechanism for relating to retirement benefits (Employees Provident Fund
Act, Payment of Gratuity Act) .
Mapping of Course Outcomes (COs) with Program Outcomes (POs) and Program Specific Outcomes
(PSOs):

COs POs/PSOs

CO1 PO1/PSO1, PSO2

CO2 PO2/PSO2, PSO4

CO3 PO2/PSO1

CO4 PO1/PSO2

CO5 PO1/PSO1

CO6 PO1/PSO4
 MBSE0011: Leadership and Team Building

Objectives:

 Understand the preconditions for leadership and team-building.

 Respect other people’ personality and take the full advantage of differences between them as
well as of their individual abilities and skills for the synergic effect.
 Understand the conditions for formation and development of team co-operation.
 Adopt crucial competences like Problem-solving, creativity, independence and responsibility-
taking.

Credits: 4 L-T-P-I: 4-0-0-0

Leadership: Concept, Introduction, meaning, definition,
Components of Leadership- Leader, Followers and situation,
Leadership myths.
Assessing leadership: Managerial incompetence, Leadership
Talent Management system.
Measuring effects of Leadership: Superior’s effectiveness &
performance ratings, subordinate’s rating of satisfaction,
organizational climate, morale, motivation and leadership
effectiveness, and Unit performance indices
Power, Influence and leadership: Sources of power, Power
acquisition for leadership, approaches to understanding power:
Emerson’s power dependence theory, Salancik & Pfieiffer
Module – I Strategic Contingency Model, Mintzberg’s Genesis of power 20 Sessions
theory. Influence tactics.
Leadership and values: Concept, forms of leadership, Moral
reasoning, Key work values, Stages of Leadership culture
development, Moral justification.
Organizational Politics: Concept, significance, Political
strategies: increasing power and exercising power.
Leadership Theories: Evolution of leadership theories, Basic
leadership models- Trait theory, Behavioral theories- Ohio
State studies, University of Michigan Studies, Blake and
Mouton’s Managerial Grid, Contingency Models- Fiedler’s
Contingency Theory, Hersey and Blanchard’s Situational
Leadership theory, Contemporary theories- Servant leadership,
transactional and transformational leadership.
 MID-TERM EXAMINATION
Leadership and Change: Concept, approaches to
organizational change.
Leadership traits: bright side of personality and dark side
of personality.
Leadership skills: Basic and advanced skills.
Leadership styles: Lewin’s leadership styles. Behavioral,
charismatic, traditional and Situational leadership styles.
Groups – Nature, Group Size, Stages of Group
Development, Group Roles, Group Norms, Group Cohesion.
Module – II Group Dynamics: Factors affecting group dynamics, 20 Sessions
Approaches- Proximity theory, Homan’s Interaction theory,
Balance theory, Exchange theory.
Teams – Types, Ginnett’s Team Effectiveness Leadership
Model, Leadership prescription of the model.
Team Building: Stages in team building, Effective Team
Characteristics, Team building skills.
Team building interventions: Levels of Team Building
interventions, types of interventions.
Building high performance teams: The Rocket Model.
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Books:
 Hughes, Ginnett, Curphy (2010) - Leadership, Enhancing The Lessons of Experience (Tata Mc Graw
Hill, 5th Ed.)
Reference Books:

 Halder U (2010) - Leadership and Team Building (Oxford university Press, 2nd Ed.)
 Yukl G (2007) - Leadership in Organizations (Pearson Education Ltd., 6th Ed.)
 West Michael (2003) - Effective Team Work (Excel Books, 1st Ed.)
 Sadler Philip (2007)- Leadership (Crest Publishing House).

Outcomes: After completion of course, student will be able to:

 CO1: Understand the concept of Leadership and its components with measuring effects.
 CO2: Illustrating the power acquisition model and stages of leadership culture development with
organizational politics.
 CO3: Explaining the leadership theories and basic contingency models.
 CO4: Identifying the leadership traits and skills with styles.
 CO5: Summarize the group dynamics and its theories with stages.
 CO6: Extending various team building interventions mechanism at each stage.

Mapping of Course Outcomes (COs) with Program Outcomes (POs) and Program Specific Outcomes
(PSOs):
COs POs/PSOs
CO1 PO1/PSO1, PSO2
CO2 PO2/PSO2, PSO5
CO3 PO2/PSO1
CO4 PO1/PSO2
CO5 PO1/PSO1
CO6 PO1/PSO4
 MBSE0012: Performance Management and Competency Mapping

Objectives:

 Performance management and competency mapping is the most critical function and strong determinant of
organizational excellence.

 To develop and appreciation skills essential for designing and instituting effective performance management
and competency management systems.
Credits: 3 L-T-P-I: 3-0-0-0
Introduction: Concept of performance and performance
management, objectives, components, benefits, performance
management process.
Performance Appraisal Techniques: Assessment centre and its (15
Module I process, Psychometric tests, Leaderless group discussions, Sessions)
Management games, Simulation exercises, Role Plays, Self-
appraisal,360 Degree appraisal, BARS, Balance score card,
Performance analysis, Performance review discussion.
MID-TERM EXAMINATION
Competency: Meaning, origin and development, factors
affecting competency, classification of competencies.
Competency mapping: Concept, process. Methods of
Competency Mapping: Critical incident technique, interview (15
Module II technique and questionnaires.
Sessions)
Issues related to development of competency models, resistance
and recommendations.
Application of Competency Mapping
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Books:
 Deb Tapomoy. Performance & Reward Management.,Ane Books Pvt. Ltd. 2009

Reference Books:
 Herman Aguinis. Performance Management, Pearson Education. 2009.
 T. V. Rao. Appraising & Developing Managerial Performance, Excel Books. 2002.
 Ganesh Shermon. Competency Based HRM, TMH. 2004.
 Seema Sanghi. A Handbook of Competency Mapping, Response Books. 2004.
 Radha R Sharma. 360 Degree Feedback, Competency Mapping and Assessment Centers, TMH. 2006.
Outcomes: After completion of course, the student will be able to:

 CO1: Understanding the concept of performance appraisal, performance management and performance
model
 CO2: Apply the assessment center technique in selection and appraisal
 CO3: Using and applying the Management games, Simulation exercises, Role Plays, Self-appraisal,360
Degree appraisal while performance appraisal
 CO4: Understand the process of competency mapping
 CO5: Issues related to development of competency models, resistance and recommendations. Issues related
to development of competency models, resistance and recommendations

Mapping of Course Outcomes (COs) with Program Outcomes (POs) and Program Specific Outcomes
(PSOs):

COs POs/PSOs

CO1 PO1/PSO1,PSO2, PSO3,PSO4

CO2 PO1/PSO1,PSO2, PSO3,PSO4

CO3 PO1/PSO1,PSO2, PSO3,PSO4

CO4 PO1/PSO1,PSO2, PSO3,PSO4

CO5 PO1/PSO1,PSO2, PSO3

 MBSE0013: Industrial Relations and Trade Union
Objectives:

 To develop an understanding of the interaction pattern among labor, management and the state.
 To build awareness of critical issues in industrial relations and impart knowledge of the contents
of the labor laws to the stake holders.

Credits:04 L-T-P-J:4-0-0-0
Module No. Teaching
Content Hours
Industrial Relations: Concept, Scope and Objectives, Significance,
Approaches:Unitary approach, Systems approach (Dunlop Model),
Conflict approach, Weber’s social action approach, Gandhian or
trusteeship approach,Principles of good
industrial relations, Role of State, Employers and the Unions in
industrial relation
Trade Unionism and Industrial Relations: Forms of collective
bargaining, process of negotiation during bargaining,Labour 20
Module – I movement or Trade Union Movement,Types and structure of Trade
Union, Union security,Functions and
Problems of trade unions
The Trade Union Act, 1926
Definition of a trade union, Registration of trade union, rights and
privileges of a registered trade union, Duties and liabilities of a
registered trade union, regulations, penalties.
MID TERM EXAMINATION

Introduction to Industrial Disputes Act 1947:Meaning, Causes and

forms. Industrial Relations machinery to solve industrial disputes:
Works Committee, Conciliation- Conciliation Officers--Board of
Conciliation – Court of Enquiry, Arbitration, Adjudication-Labor
Court-Industrial
Tribunal - National Tribunal.
Worker’s Participation in Management: Evolution of Concept,
Module – II
20
Objectives of W.P.M, Forms of Worker’s Participation in India,
Sachar Committee and Varma Committee on Worker’s Participation.
Necessary Conditions for effective working of WPM,
Industrial relations and technological change: Concept, employee
response to technological change, technology change with human
face, impact of rationalization and automation in
India, recent trends in IR, structure of the ILO

* Provision for presentations / assignments / case analysis in additional sessions

** 1 Session = 60 Minutes
Text Books:

 C.B. Mamoria, S.V. Gankar and S. Mamoria.Dynamics of Industrial Relations: New Delhi: 13th
Edition, Himalaya Publishing House, 2010.

Reference Books:

 VenkataIn.dustrial Relations. New Delhi: 13th Edition. Oxford University Press, 2010.

 B.D. Singh. Industrial Relations and Labour Laws: New Delhi: Excel Books, 2010.

 A.Monappa. Industrial Relations: New Delhi: 1st Edition. Tata McGraw Hill Publishing Company Ltd,

2006.

 P.N. Singh, and N. Kumar. Employee Relations Management: New Delhi: Pearson Publication, 2010.

 S.C. Srivastava.Industrial Relations and Labour Laws: New Delhi: 4th Edition. Vikas Publishing House

Pvt. Ltd. 2013.

Outcome: After completion of course, Students will be able to:

 CO1 Define the concept, approaches, and the role of state, employers and the unions in industrial

relation

 CO2 Explain the development of trade unionism in India

 CO3 Outlining the Trade Union Act, 1926

 CO4 Demonstrate the causes, forms and Industrial Relations machinery to solve industrial disputes

 CO5 Identifying the evolution of concept, objectives and forms of Worker’s Participation in India

 CO6 Industrial relations and technological change

 Mapping of Course Outcomes (COs) with Program Outcomes (POs) and Program Specific Outcomes
(PSOs):

COs POs/PSOs

CO1 PO1/PSO1

CO2 PO1/PSO1

CO3 PO1/PSO1

CO4 PO1/PSO1, PSO3

CO5 PO1/PSO1,PSO3

CO6 PO1/PSO1,PSO3
 MBSE0014: Organizational Change and Development
Objectives:

 To familiarize with the change and organizational development theories to improve

organizational performance and create healthy places of work, and organizational intervention

practices that encourage learning and change

 To gain expertise, knowledge and skills in the growing field of change management and

organizational development.

 To learn how to apply change processes and OD tools in the organizations.

 To help the students to develop as potential change agents and OD professionals.

Credits: 4 L-T-P-I: 4-0-0-0

UNIT Teaching
No. Content Hours
Organizational Change: Concept of planned change, Internal
and External Factors of Change, Models of Change: A Three
Stage Model of the Change Process (Kurt Lewin , ADKAR,
Mckinsey 7 s model), Nadler and Tushman’s model, Kotter’s
eight step model ,Strategies for Managing Change
Resistance to organizational change: Concept, Nature, factors
contributing to resistance, mechanisms underlying resistance, the
Module – I behavioural elements, cognitive and affective processes, (20 Sessions)
Suggestions to managing resistance to change.
Organizational culture and change: Introduction, nature, levels,
patterns of work culture. Formal and informal components of
organizational culture, functions of organizational culture a n d
change, researches on cultural differences in organizations.
Organizational culture leadership and firm size. Emerging
trends in organizational culture.
An introduction to organization Development: Overview of
organizational development: definitions, Field of organizational
development, Characteristics, Role of change agents and
leadership, Assumptions And Values Underlying OD,
Relevance of OD.
Module – II Managing the OD process: Diagnosis (Six-box model), Action
(20 Sessions)
and program management component. Classification of OD
interventions.
Team interventions: Role Analysis Technique, Role
Negotiation Technique, Responsibility Charting.
 Organizational process approaches: Grid OD
Techno-structural interventions: Socio-technical System,
Quality Circles, Work Redesign
Strategic Interventions: Organizational Transformation
through Business Process Reengineering.
The future of OD: Changing environment and fundamental
strengths of OD, issues in consultant- client relationship, ethical
standards in OD.
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Books:
 Palmer, Dunford, & Akin, Managing organizational change, , Tata Mc-Graw Hill edition
 Kavita Singh, Organization Change & Development, Excel Books

Reference Books:

 Dipak Kumar Bhattacharyya, Organizational Change and Development; Oxford University press

 Wendell Frenc and Cicil, H.Bell, Jr., Organization Development; Prentice Hall of India.

 Thomas G. Cummings and Christopher, G. Worley Thomson, Organization Development and Change.

 Robert. A. Paton and James McCalman, Change Management: A Guide to Effective Implementation;

Response Books, New Delhi.

Outcomes: After completion of course, students will be able to:

 CO1: familiarize with the change and organizational development theories to improve organizational

performance and create healthy places of work, and organizational intervention practices that encourage

learning and change.

 CO2: gain expertise, knowledge and skills in the growing field of change management and

organizational development.

 CO3: learn how to apply change processes and OD tools in the organizations.

 CO4: help the students to develop as potential change agents and OD professionals.
 Mapping of Course Outcomes (COs) with Program Outcomes (POs) and Program Specific Outcomes
(PSOs):

COs POs/PSOs
CO1 PO1/PSO1
CO2 PO1/PSO1

CO3 PO1/PSO1

CO4 PO1/PSO1, PSO3

 MBSE0015: Managerial Counseling and Stress Management

Objectives of the course:

 It aims to make the students clear about the role of managerial counseling at work place in improving
employee’s relations and their mental & physical health.
 It aims to recognize the relationship of stress with individual performance and also to study counseling as a
therapy for stress free life.
Credits: 4 L-T-P-I: 4-0-0-0
Content Teaching
Module
Hours
Counseling Concept: Emergence and historical Development
of the Counseling Profession, Factors contributing to the
emergence of counseling, Types of counseling: goals and
expectation, Counseling process, evaluation of counseling and
ethical issues.
Counseling and related fields: Psychotherapy, Clinical
Psychology, Hygiology. Modern trends in counseling.
Managerial Counseling at Work Place: Self-Development of
(20 Sessions)
MODULE – I Managers as Counselors, Assertiveness and Interpersonal Skills
for Counselors, Counseling Relationship, counseling outcomes
Development of Counseling Skill: Introduction to the
Important Schools of Counseling, Psychoanalytic Foundations,
Transactional Analysis, Gestalt Therapy, Rational Emotive
Therapy, Person-Centred Approach to Counseling, Nonverbal
Clues.

MID-TERM EXAMINATION
Selection of Counseling Strategies & Interventions in
Organisations: changing behaviour through Counseling,
empathy, Listening and responding, Effective Feedback,
Performance Counseling, Counseling in Problem Situations,
Interpersonal Conflicts, Midlife Blues, Integration and Action
Plan.
Stress: types of stressors, purpose of stressors, long-term
MODULE II effects of stressors: physiological and psychological, specific (20 Sessions)
applications of stress as it relates to the workplace and
different target groups,Potential Sources of Stress at Work
Place, Relationship between Stress and Job Performance,
Stress and Personality.
Stress Management: Stress Management Model, Stress
Management Strategies: Individual and Organizational Coping
Strategies, Golden Principles to a Stress Free Life.
* Provision for presentations / assignments / case analysis in additional sessions
 ** 1 Session = 60 Minutes

Text Book:
 Rao, S., & Narayana. Counseling and Guidance. New Delhi: Tata McGraw-Hill Publications.
Reference Books:
 Pareekh, U., Understanding Organization Behaviour. New Delhi: Oxford Higher Education Publication.
 Singh, K. ,Organization Behaviour Text and Cases. New Delhi: Pearson Publications.
 Decenzo, D. A., & Robbins, S. P. , Personnel / Human Resource Management. New Delhi: Prentice Hall
India.
 Aswathappa, K. , Human Resource Personnel Management. New Delhi: Tata McGraw Hill.

Outcomes: After completion of the course student will be able to:

 CO1: Understand the concept and evolution of counseling as profession and its association with other
related fields.

 CO2: Understand the role of managerial counseling and its relative outcomes at workplace.

 CO3: Explain and demonstrate the application of various approaches and techniques of counseling.

 CO4: Illustrate the selection of counseling strategies and interventions in organization.

 CO5: Recognize the relationship of stress with individual performance and personality

 CO6: Analyze the importance and various methods to manage the stress at the work place through which
improvement occurs in employee’s relations and their mental & physical health.

Mapping of Course Outcomes (COs) with Program Outcomes (POs) and Program Specific Outcomes
(PSOs):

Course Outcome Pos/PSOs

CO1 PO1/PSO1
CO2 PO1/PSO1
CO3 PO1,PO3/PSO1
CO4 PO2/PSO1
CO5 PO2/PSO1
CO6 PO2/PSO1
 MBSE0016: Training and Development
Objective:
 To enable one to develop the necessary knowledge, skills and confidence for undertaking training
activities.
 To develop an understanding of how to identify and assess training needs, and to develop, plan,
organize, deliver and evaluate the training programmes in an organisational setting.
 To develop an understanding on various training & development solutions to improve employee
performance.

Credits:04 L-T-P-J:4-0-0-0
Module No. Teaching
Content Hours

HRD and Training:

Evolution and Functions of HRD,Concept, need of Training and
Development, Evolution of training’s role: movement from training as an
event to learning, the strategic training and development process, training
& development as source of competitive advantage, Forces influencing
working and learning.
Training Models, Concept of Needs Assessment: causes, outcomes,
20
Module – I process, methods of Needs Assessment, Designing effectiveTraining
Process, Design of Evaluation Programme, Types and Methods of
Training Evaluation, Determining Return
on Investment,
Employee Development: Approaches to employee development, the
development planning process, company strategies for
providing development.
MID TERM EXAMINATION

Employee’s career management, a model of career development, role

of employees, managers, and company in career management,
challenges in career management: dealing with older workers.
Introduction, characteristics, approaches and domains of
learning, Principles of Learning, Loops of learning, Learning Process in
training: David kolb’s experiential learning cycle, Key attributes and
factors influencing the learning process during training.
Module – II
Learning organization: concept and need values of learning organization, 20
manager’s role in learning organization.
Special issues in Training & Development program: Train the trainer, on
line learning, outsourcing training, training for developing Creativity,
Managing Change, Leadership development, Team Playing , Effective
Communication, Managing Cultural Diversity, Time management,
Ethical issues for training & Development Professionals, future trends
that will affect training.
 * Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Book:

 Noe, A. R. Employee Training & Development.Tata McGraw-Hill Education.

Reference Books:

 Deb, T. Training & Development- Concepts & Applications.Ane’s Books India

 Krishnaveni, R. HRD- A Researcher’s Perspective, Excel Book Publication.
 Lall, M., & Sharma, S. Personal Growth and Training and Development. Excel Book Publication.

Outcome: After completion of course, students will be able to:

 CO1: Outline the concept of HRD and nature of training and development.

 CO2: Understand the methods of training needs assessment and training evaluation.

 CO3: Define the concept of employee development and its approaches.

 CO4: Summarize the role of employees, managers, and company in career management and a model of

career development.

 CO5: Explain the learning process in training and practices and values of learning organization.

 CO6: Demonstrate the special issues and future trends in training and development.

Mapping of Course Outcomes (COs) with Program Outcomes (POs) and Program Specific Outcomes
(PSOs):

COs POs/PSOs
CO1 PO1/PSO1
CO2 PO1/PSO1
CO3 PO1/PSO1
CO4 PO1/PSO1, PSO3
CO5 PO1/PSO1, PSO3
CO6 PO1/PSO1, PSO3
 MBSE0017: Conflict Management and Negotiation

Objective:
 To help the students in understanding the conflict dynamics in organizations,
 To enable students to understand themselves and their reaction to conflict and to learn
techniques to manage conflict in their personal and professional lives.
 To develop their negotiation skills to handle conflicting situations in life more constructively.
Credits: 4 L-T-P-I: 4-0-0-0

Contents Teaching
Module
Hours
Understanding conflict: Introduction and concept of conflict,
features, types, functional and dysfunctional aspects of conflict,
Perception of conflict: traditional, human relations and
interaction’s views of conflict, Sources of conflicts in organization
and industry.
Processes and Dynamics of conflict, levels of conflict, conflict
Continuum, effect of conflicts on individual and group
performance.
Conflict resolution: concept, methods: negotiation, mediation,
community building, advocacy, diplomacy and counseling,
Module – I managerial skills and competencies for effective conflict (20 Sessions)
resolution.
Strategy and management of conflict: Strategies for
interpersonal conflict resolutions, management of conflict, styles
of conflict management -competing, accommodating and
avoiding, compromising and collaborating, self awareness for
conflict management.
MID-TERM EXAMINATION
Managing Negotiation: Understanding negotiation, strategies and
Tactics of negotiation, negotiation process, approaches to
negotiation: the advocate’s approach, the “win-win” negotiators
approach & the new creative approach, common negotiation
mistakes, team negotiation, third party intervention.
Planning for negotiation: preparing a game plan, BATNA ,
Role of communication, emotions, perception and creativity in
negotiation ,
Module – II Cross-cultural dimension of negotiation: The Hosted model for (20 Sessions)
understanding cultural differences in business management,
Understanding various Stakeholders & constituents involved in
negotiation process, interest map study: interest and position,
types of negotiators interest.
Managing negotiation in following contexts: cross functional
coordination, marketing relations-key strategies to manage
 customer’s mindset, international business, labor-management
relations, business-social relations, Ethics and negotiation.

* Provision for presentations / assignments / case analysis in additional sessions

** 1 Session = 60 Minutes

Text Books:

 Singh, B.D. (2008). Managing Conflicts and Negotiation. New Delhi: Excel book Publication.

Reference Books:

 Corvette, B. A. B. (2009). Conflict Management: A Practical Guide to Developing Negotiation

Strategies. Pearson Education.
 Steven, C. (2002). Negotiating Skills for Managers. Tata McGraw-Hill Publication.
 Hill trop Jean-M, Udall Sheila. (2002). The Essence of Negotiation. Prentice Hall of India Publication.
 Stephen, R. P. (2000). Organizational Behavior. Prentice Hall of India Publication.
 Luthans, F. (2005). Organizational Behavior. Tata McGraw-Hill Publication.
 Stephen, R. P., & Sanghi S. (2007). Organizational Behavior. Pearson Prentice Hall of India
Publication.
Journals:

 International Journal of Conflict Management, Published/Hosted by Emerald Insight. ISSN: 1044-

4068.( www.journalseek.net, www.emeraldinsight.com) Friedman Raymond, Tidd Simon, Vanderbilt
University
 The International Journal of Conflict Management 2000, Vol.11, No.1, pp. 32-55 1/23
 The journal of conflict resolution, journal of the peace science society (international), volume-
54,number-2,april-2010 (http://jcr.sagepub.com)
 The journal of conflict and security law, volume-15, issue-2,
summer2010 (jcsl.oxfordjournals.org)

Outcomes: After completion of the course student will be able to:

 CO1: Understand the conflict dynamics in organizations.

 CO2: Understand themselves and their reaction to conflict

  CO3: Illustrate techniques to manage conflict in their personal and professional lives.

 CO4: Develop negotiation skills to handle conflicting situations in life more constructively.

 CO5: Understand the cultural differences in business management which would help them in better

negotiation.

Mapping of Course Outcomes (COs) with Program Outcomes (POs) and Program Specific Outcomes
(PSOs):

Course Outcomes POs/PSOs

CO1 PO1/PSO1
CO2 PO1/PSO1

CO3 PO1/PSO1,PSO2
CO4 PO1/PSO1

CO5 PO1/PSO1
 MBSE0018: Investment and Portfolio Management
Objectives:

 To develop an understanding of the investment alternatives that exists in the investment markets
 To develop ways of analysis of different securities.
 To instill in them the ability to construct and analyze a portfolio of investments.
Credits: 4 L-T-P-I: 4-0-0-0
UNIT Teaching
Content
No. Hours
Introduction: The Investment Environment, Financial
Markets, Investment Alternatives, Trading Procedure
Investment Approaches, Structure of Securities Market,
Participants in Security Market Regulatory Mechanism:
SEBI and its Guidelines; Investor Protection
Risk, Return & Market Efficiency: Return: Meaning;
Measures of Return – Total Return, Return Relative, Real
Return, Cumulative Wealth Index, CAGR, Risk: Meaning,
Systematic vs. Unsystematic Risk; Measures of Risk –
Standard Deviation, Variance, Coefficient of Variation, Beta, (20
Module I Value at Risk (VaR); Market Efficiency: Market Efficiency, Sessions)
Forms, Testing for Market Efficiency
Technical Analysis: Meaning, Assumptions, Tenets of Dow
Theory & Elliott Wave Theory, Support & Resistance; Types
of Stock Charts: Line, Bar, Candle, Point & Figure, Heikin-
Ashi, Kagi, Renko Charts; Candlestick Chart Patterns &
Terminology; Technical Indicators: Breadth & Sentiment
Indicators; Oscillators: Relative Strength Index, Stochastic,
William %R, MACD, Bollinger Bands, Money Flow Index,
ATR, ADX
MID-TERM EXAMINATION
Fundamental Analysis: Economy, Industry and Company
Analysis, Bottom Up Approach, Top Down Approach, Sum
of the Parts (SOTP) Method; Valuation of Equity: Equity
Valuation Models – Discounted Cash Flow Model, Two
Stage Growth Model, H-Model; Fixed Income Securities:
Nature of Bonds, Bond Prices and Yields, Bond Theorem (20
Module II Portfolio Theory & Equilibrium in Capital Markets: Sessions)
Portfolio Return & Risk, Efficient Frontier, Optimal
Portfolio, Capital Asset Pricing Model, Single-Index and
Multifactor Models, Arbitrage Pricing Theory
Portfolio Management: Portfolio Management Process,
Performance Evaluation of Existing Portfolio: Sharpe,
 Treynor, Jenson, Fama, Sortino Measure
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Books:
 Chandra, P. Investment Analysis & Portfolio Management. New Delhi: Tata McGraw-Hill Company
Limited, 2008.

Reference Books:
 Bodie, Zvi, K., Alex, Marcus, Alan, J. & Pitabas, M., Investments. Tata McGraw-Hill Publishing Company
Limited, New Delhi, 2008.
 Jones, C. P., Investment Analysis & Management. New York: John Wiley & Sons, 2008.
 Sharpe, W., Investments. New Delhi: Prentice Hall India, 2008.
 Fischer & Jordan , Security Analysis & Portfolio Management. New Delhi: Pearson Education, 2008.
 Ranganatham & Madhumati, Investment Analysis & Portfolio Management. New Delhi: Pearson
Education, 2008.
 Kester, Ruback & Tufano, Case problems in Finance. New Delhi: Tata McGraw-Hill, 2007.

Outcomes: After completion of course, the student will be able to:

 CO1: Understanding concepts of investment process, regulatory mechanism and SEBI guidelines for
Investors Protection
 CO2: Explanation of mechanism of risk and return and assessment of efficiency of market and its
implications for investors
 CO3: Learning the relevance of timing of trade using tenets of Technical Analysis and its various tools
 CO4: Acquaintance of mechanisms of Equity Valuation using fundamental analysis
 CO5: Explanation of tenets of portfolio theories viz. Markowitz Model, Single Index Model, CAPM and
APT and their implications for investment decisions
 CO6: Understanding evaluation mechanism of portfolio evaluation using Jenson, Sharpe, Treynor, Fama
and Sortino Measures.
Mapping of Course Outcomes (COs) with Program Outcomes (POs) and Program Specific Outcomes
(PSOs):

COs POs/PSOs
CO1 PO1/PSO1
CO2 PO1/PSO2
CO3 PO2/PSO2, PSO3
CO4 PO2/ PSO2, PSO3
CO5 PO1/PSO2
CO6 PO2/PSO3
 MBSE 0019: Working Capital Management
Objectives:

 To enable the students with key issues in working capital management

 To develop skills for interpretation business information and application of financial theory in
corporate investment decisions, with special emphasis on working capital management.
 To develop an understanding of the working capital management approaches for various components
with the help of application of the concepts in real-life situations.
Credits: 4 L-T-P-I: 4-0-0-0
Introduction to Working Capital
Conceptual Framework, Operating Environment of Working
Capital, Determination of Working Capital Requirement,
Working Capital Policy - Aggressive & Defensive
Management of Receivables
Receivables: Nature & cost of maintaining receivables,
objectives of receivables management, policies for managing
accounts receivables, determination of potential credit policy
(15
Module I and its implications
Sessions)
Management of Cash and Marketable Securities
Cash: Motives for holding cash, objectives of cash
management, Cash Management Models
Cash Management: basic strategies, techniques and
processes, cash management practices in India
Marketable Securities: Concept, types, choice of securities;
management practices
Management of Inventory
Inventory: Need for monitoring & control of inventories,
objectives of inventory management, risks and costs
associated with inventories
(15
Module II Inventory Management: Minimizing cost in inventory,
Techniques of Inventory Management Sessions)
Working Capital Financing
Need and objectives of financing of working capital, cost-
benefit analysis of alternative strategies for financing
 working capital, Pattern and sources of Working Capital
Financing in India, with reference to Government policies
Working Capital Management: An Integrated View
Liquidity vs. Profitability Trade-off, Payables Management,
Short-term International Financial Transactions, Integrating
Working Capital and Capital Investment Process
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Books:
 Pandey, I. M., Financial Management. 9th Edition. New Delhi: Vikas Publishing House., 2014.
 Bhalla, V. K., Working Capital Management: Text and Cases. 13th Edition. Anmol Publication Pvt. Ltd.,
2015.

Reference Books:
 Kishore, R. M. Financial Management. 6th Edition. New Delhi: Taxmann Publication, 2012.
 Khan, M. Y., & Jain, P. K. Financial Management. New Delhi: Tata McGraw-Hill Publication, 2018.
 Rangarajan, K., Rangarajan, K., & Misra, A. Working Capital Management. Excel Books India, 2015.
 Periasamy, P. Working Capital Management –Theory & Practice. Himalaya Publishing House, 2016.

Outcomes: After completion of course, the student will be able to:

 CO1: Understanding of working capital management tenets in context of determination of working capital
strategy with exposure to practical business challenges
 CO2: Application of receivable management techniques for determination of potential credit policy and its
implications for achievement of business goals.
 CO3: Formulate cash management strategies by effectively implementing cash management models for
effective and efficient management of cash in the organization.
 CO4: Application of inventory management techniques for effective and efficient management of
inventories in the organization.
 CO5: Formulation of working capital financing strategies with special reference to government policies.
 CO6: Application of risk management strategies for corporate investment decisions with special emphasis
on working capital management in global economic environment for enhanced profitability and better
liquidity for economic success of the organization.
Mapping of Course Outcomes (COs) with Program Outcomes (POs) and Program Specific Outcomes
(PSOs):

COs POs/PSOs
CO1 PO2/PSO1,PSO2
CO2 PO5/PSO2, PSO4
CO3 PO2/PSO1
CO4 PO2/PSO2
CO5 PO2/PSO1
CO6 PO4/PSO2
 MBSE0020 : Financial Derivatives
Objectives:

 To make the students aware about various financial derivatives available

 To evaluate how these financial derivatives are used to minimize risk and to learn how to
formulate option trading strategies and execute them
 To learn when to use a particular financial derivative

Credits :4 L-T-P-I:4-0-0-0

Content Teaching
Module
Hours
Derivatives:
Definition and Origin of Derivatives
Type of Derivative Contracts: Forwards, Futures,
Options & Swap
Participants in Derivative Market
Economic Function of Derivative Market – Risk
Management, Market Efficiency, Price Discovery
Role of Derivatives in Hedging, Speculation & Arbitrage
(20
MODULE – Option Contracts:
Sessions)
I Option Terminology, Comparison between Futures and
Options, Options Payoffs, Application of Payoffs
Exotic Options: Asian, Bermudan, Compound, Binary,
Barrier, Look back, Shout, Chooser
Pricing of Options: Variables affecting Price of Options,
Binomial Model and Black-Scholes Model for Option
Pricing Option Greeks: Delta, Gamma, Theta, Vega &
Rho
MID-TERM EXAMINATION
Option Trading Strategies:
Long / Short Call, Long / Short Put, Covered Call / Put,
Long / Short Strangle, Long / Short Straddle, Collar,
Spread, Long /Short Call Butterfly, Long / Short Call
Condor.
(20
MODULE II Fundamentals of Futures:
Sessions)
Difference between Forward & Futures, Futures
Terminology, Margins, Daily Mark-to-Market and
Final Settlement, Contango and Backwardation
Payoff Matrix from Futures, Hedging with Futures
Swaps: Interest Rate Swaps & Currency Swaps
 Credit Derivatives: Credit Risk & Rating, Collateralized
Debt Obligations (CDO), Credit Default Swaps (CDS)
Regulatory Framework of Derivative Markets
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Books:
 Hull, J.C. Options, Futures and Other Derivatives. New Delhi: Prentice Hall of India
Limited.

Reference Books:
 Gupta S. L. Financial Derivatives.New Delhi: Prentice Hall of India Limited.
 Arditti, F.D. Derivatives: A Comprehensive Resource for Options, Futures, Interest Rate
Swaps and Mortgage Securities. Washington, D.C.: Island Press.
 Johnson, P.M. Derivatives: A Manager's Guide to the World's Most Powerful Financial
Instruments. USA: McGraw-Hill Professional
 Kolb, R.W. &Overdahl, J.A. Financial Derivatives. New York: Wiley and Sons.
 Somanathan. Derivatives: Markets, Valuation, and Risk Management. New Delhi:
Tata McGraw-Hill
Outcomes: After completion of course the student will be able to :

 CO1: Understanding concepts of financial derivatives and its application in hedging, speculation and price
discovery
 CO2: Application of futures and option payoffs and understanding implications of exotic options
 CO3: Acquaintance of mechanism of valuation of options using Binomial Model and Black and Scholes
Model and implications of option greeks for derivative trading
 CO4: Developing various option combination strategies with real time NIFTY data and understanding the
timing of strategy and its payoff.
 CO5: Understanding fundamentals of futures along with payoff of futures and hedging using futures.
 CO6: Understanding working mechanism of Interest rate swaps, currency swaps and Credit derivatives
along with the regulatory framework

Mapping of Course Outcomes with Program Objectives (POs) and

Program Specific Objectives (PSOs)

COs POs/PSOs
CO1 PO1/PSO1
CO2 PO1/PSO2, PSO3
 CO3 PO2/PSO2, PSO3
CO4 PO2/ PSO2,PSO3
CO5 PO1/PSO3
CO6 PO1/PSO1

MBSE0021: Micro Finance

Objectives:

 To provide a thorough knowledge of the concept of microfinance and how microfinance institutions
work, including the operational aspects of an SHG/ MFI.
 To build up the financial literacy of the students aspiring careers in microfinance and SME sector.
Credits: 04 L-T-P-J: 4-0-0-0

Perspectives of Microfinance: Microfinance, Need of

Microfinance, Evolution and Character of Microfinance in
India, Role of Grameen Banks in Microfinance, Key Principles
of Microfinance, Dilemmas in Contemporary Microfinance,
Functioning Microfinance as a Tool for Development; India,
MDGs and Microfinance
Microfinance Delivery Methodologies: Self Help Group
Module - I Model, Federated Self Help Group Model, Association Model, (20 Sessions)
Community Banking Model, Grameen Bank Model,
Cooperative/ Mutually Aided Cooperative Model, Rotating
Savings and Credit Association (ROSCA), Non Banking
Finance Company (NBFC) Model (BASIX)
Emerging Microfinance Issues: Legal and Regulatory
Framework, Emerging Issues Impact Assessments and Social
Assessments of MFIs, Role of Ethics in Microfinance
SHGs and Different Schemes- Overview
SHG-Bank Linkage Programme: Overview, Evolution,
Need, Models of Linkage between Banks and Self-Help
Groups, Impact, Progress, Promotional Initiatives, Issues in
SHG – Bank Linkage Programme, Challenges
Operational aspects of Micro Finance (I)
Accounting and Financial Reporting, Financial Analysis,
Module - II (20 Sessions)
Revenue Model, Operating Costs and Efficiency, Products and
Services, Risk Management, Credit Bureaus and Credit Scoring
Operational aspects of Micro Finance (II)
Basics of Banking, Priority Sector Norms of Lending,
Commercial Banks as Micro lenders, The Technological Base:
Payment Systems and Banking Software, Building the Market
for Investing in Microfinance
* Provision for presentations / assignments / case analysis in additional sessions
 ** 1 Session = 60 Minutes

Text Books:

 Indian Institute of Banking and Finance.“Micro-Finance: Perspectives and Operations”: Macmillan India
Limited, 2008.
 Panda D. K. “Understanding Microfinance”: Wiley India Publication,2009.Reference Book:
 Rhyne, E. Edition I. “Microfinance for Bankers and Investors: Understanding the Opportunities
andChallenges of the Market at the Bottom of the Pyramid”: Tata McGraw Hill Publication, New Delhi,
2009.

Outcome: After completion of course, the student will be able to:

 CO1: Define the concept and relevance of Micro finance and its contemporary functioning.
 CO2: Explain the Micro finance delivery methodologies and models
 CO3: Demonstrate the emerging issues and impact assessments of MFIs.
 CO4: Illustrate the model of SHG-Bank linkage
programme and  COs  POs/PSOs its challenges.

 CO1  PO1/PSO1,PSO2

 CO2  PO1/PSO2

 CO3  PO2/PSO1,PSO2

 CO4  PO2/PSO2

 CO5  PO3/PSO2

 CO6  PO1/PSO1,PSO2
 MBSE0022: Management of Financial Services and Institutions

Objectives:

➢ To give the students an insight into the principles, operational policies and practices of the prominent

Financial Markets and Institutions, their structure and functioning in the changing economic scenario, and to
make critical appraisal of the working of the specific financial institutions of India.

Credits: 4 L-T-P-I: 4-0-0-0

MODULE Teaching
Content
No. Hours
Management of Commercial Banking Institutions (I):
Banking industry in India and its constituents, RBI credit
control mechanism, commercial banks in
the Emerging Environment of
Privatization and Globalization,
Internet banking and mobile banking.
Management of Commercial Banking Institutions (II):
Management of deposits of commercial banks, (20 Sessions)
MODULE– I
management of loans in commercial banks, Asset liability
management, Management of NPAs, Interest rate structure
Management of Financial Services:Mutual Fund – origin
and growth of mutual fund, Constituents and management
of Mutual Fund – sponsors, trustees, AMCs and custodian,
Type of mutual fund schemes, benefits of mutual fund as
an investment option, NAV calculation
MID-TERM EXAMINATION

Management of development Financial Institutions:

Meaning and importance of development financial
institutions. IDBI, ICICI, IFCI, NABARD and SFCs –
introduction and major objectives.

MODULE –II Microfinance: Need, Evolution, Initiatives, Challenges, SHG (20 Sessions)
– Bank Linkage Programme, Financial Inclusion Micro
Finance Institutions – concept and services.

Merchant Banking and Venture Capital:

Merchant banking – origin and development of merchant

 banking in India. Importance of merchant bankers, guidelines
of SEBI towards merchant banking (Pre-issue and Post-issue
obligations)

Venture Capital – concept and importance of venture capital,

venture capital in India, guidelines for venture capital.

Management of NBFCs : Non Banking Financial

Institutions – Activities and Role of NBFC; Regulatory
Framework of NBFC; Recent Development. Leasing & Hire
Purchase – concept of lease & hire purchase, lease vs. hire
purchase, benefits to lesser and lessee & decision making

* Provision for presentations / assignments / case analysis in additional sessions

** 1 Session = 60 Minutes

Text Books:
➢ Frank J. Fabozzi, F. Modigiliani, Foundation of Financial Markets & Institutions (Third Edition), Pearson

Education.
➢ Meir Kohn, Financial Institutions & Markets, TATA McGrawHill.

➢ M Y Khan. Indian Financial System (Fourth Edition), TATA McGrawHi er

Reference Books:
➢ Bharti V Pathak. (2010). Indian Financial System. PearsonPublication

Outcomes: After completion of course, the student will be able to:

● CO1: Understanding basic banking functions, RBI and role in the economy. Internet and mobile banking
● CO2: Explaining management of deposits and loans. ALM and management of NPA
● CO3: Identifying the role of mutual funds and its types and its calculation
● CO4: Defining the development of financial institutions. Microfinance and its services.
● CO5: Evaluating the sources of finance merchant banking and venture capital
● CO6: Understanding the role of NBFC, its types and concept of leasing and hire purchase.

Mapping of Course Outcomes (COs) with Program Outcomes (POs) and Program Specific Outcomes
(PSOs):
COs POs/PSOs
CO1 PO1/PSO1, PSO2
CO2 PO1/PSO2, PSO3
 CO3 PO3/PSO1, PSO4
CO4 PO4/PSO1, PSO2
CO5 PO2/PSO1, PSO3
CO6 PO1/PSO1, PSO3

MBSE0023: Tax Planning

Objectives:

 To provide students a comprehensive overview of the taxation system, procedures,

structures and their implications in terms of tax planning for individuals as well as
corporate
 To develop analytical skills of students to acquaintance of the practical functioning of
taxation in corporate spectrum by extending the maximum practical exposure to students
Credits :4 L-T-P-I:4-0-0-0

Content Teaching
Module
Hours
Introduction to Taxation Basics: Introduction to Basic
Tax Concepts, Evolution of Taxation System, Tax
Planning, Tax Avoidance, and Tax Evasion, Residential
Status of Assesse and its impact on Tax Liability
Taxation for Individual (I): Income from Salary:
Allowances, Perquisites, Retirement Benefits, Income
from House Property: Computation of GAV, NAV, (20
MODULE –
Deductions u/s 24, Income from Business or Profession: Sessions)
I
Allowed Deductions, Disallowed Expenditures,
Depreciation
Taxation for Individual (II): Income from Capital Gains:
Computation of Short Term & Long Term Capital Gains,
Deductions u/s 54 ,Income from Other Sources: Scope and
Deductions
MID-TERM EXAMINATION
Corporate Taxation: Minimum Alternate Tax, Tax
Computation of Tax Liability: Deductions from
Gross Total Income, Computation of Tax
Liability, Marginal Relief, (20
MODULE II
Deduction u/s 87 Sessions)
Taxation Procedure:
Permanent Account Number, Clubbing of Income, Set
 off and Carry forward of Losses, Advance Payment of
Tax Filing of Return, e-filing of return, Assessment,
Appeals, Revision and Rectification, TDS Rates and
Rules
An Overview of Goods and Service Tax:
Introduction, Brief comparison with previous taxation
structure, GST: Scope, Functioning & Procedural Norms
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Books:

 Singhania, V. K. & Singhania, M. Corporate Tax Planning and Business Tax

Procedures.Taxmann Publication, New Delhi.

 Mehrotra, H. C. Corporate Tax Planning. SahityaBhawan Publication.

Reference Book:

 Bhatia, H. L. Public Finance. Vikas Publishing House.

Outcomes: After completion of course the student will be able to :

 CO1: Understanding concepts of tax planning, tax avoidance and tax evasion along with computation of
residential status of assessee and its impact on tax liability
 CO2: Acquaintance of provisions related to income from salary, house property, and business and
profession
 CO3: Acquaintance of provisions related to computation of taxable income of capital gains and other
sources
 CO4: Understanding procedure of tax liabilities of individual and companies along with procedures of
Minimum Alternate Tax, and Tax deductible Deductions
 CO5: Understanding procedures of taxation related to clubbing of income, set off and carry forward of
losses and filing of return
 CO6: Explanation of basic understanding related to Goods and Service Tax along with functioning and
procedural norms
Mapping of Course Outcomes with Program Objectives (POs) and Program Specific Objectives (PSOs)

COs POs/PSOs
CO1 PO1/PSO1
CO2 PO1/PSO2
CO3 PO2/PSO2
CO4 PO2/PSO3,
CO5 PO1/PSO4, PSO2
CO6 PO1/PSO1, PSO4
 MBSE0024: Risk and Insurance Management
Objectives:

 To develop an understanding of risk management framework of a company.

 To enable the students to explore the various techniques and methods for risk mitigation
 To instill in them the ability to explore various dimensions of insurance as a risk
management tool.
Credit 4 L-T-P-I: 4-0-0-0
An Overview of Risk and Risk Assessment:
Risk and Uncertainty, Risk Management, Rationale for Risk Management in
Organizations.
Types of Risk: Strategic risk and operational risk, Business risk, Financial
Risk, Information Risk, Liquidity risk. Sources of Risk and evaluation of
risk, Role of risk manager and risk committee in identifying risk. Risk
Assessment & Management.
Risk Measurement Methods
Risk management techniques ,Risk Control, Risk Management Decision
Methods: Pooling Arrangements and Diversification of Risk, Risk model:
Corporate Risk Management and Shareholder Wealth, Value at Risk (VAR)
Module – I (20 Sessions)
Historical Simulation, , Probability analysis, Certainity Equivalent approach
Standard deviation, Coefficient of variation, Monte Carlo Simulation, Stress
Testing and Back Testing.
Risk Management Framework:
Enterprise Risk Management concept and techniques, Risk associated with
corporate governance, operational risk management.
Hedging Risk with Derivative Contracts: Options, Futures, Forwards,
Swaps.
MID-TERM EXAMINATION
Insurance Contracts:
An Introduction to the Insurance Industry, Pricing of Insurance,
Insurance Regulation and Financial Assessment, Legal Aspects of
Insurance Contracts, Insurability of Risk, Contractual Provisions,

and Legal Doctrines, Insurance Contract Analysis, Risk Pooling and

Insurance including Review of Probability Concepts.
Life Insurance:
Module – II (20 Sessions)
 Life Insurance: Principles of Life Insurance, Financial Planning and
Insurance, Life Insurance Products, Pensions and Annuities, Risk
Assessment & Underwriting, Premium Setting, Product Development,
Design and Evaluation, Reinsurance, Claims Management, Legal
Framework.
General Insurance:
General Insurance: Principles of General Insurance, General Insurance
Products (Fire, Motor & Health), Commercial Insurance: Transport,
Marine, Catastrophe, Liability, Product Design, Development and
Evaluation.
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

TEXT BOOKS:
 Scott Harrington, Gregory Niehaus. Risk Management & Insurance. Tata McGraw-Hill .
 Rejda. Principles of Risk Mgmt. & Insurance. Pearson Education
 Dorfman, Marks S., Introduction to Risk Management & Insurance, Pearson

REFERENCE BOOKS

 C. Arthur Williams, Jr., Peter Young, Michael Smith.Risk Management & Insurance. Tata McGraw-Hill

Publications.

 Manish Bansal,Navneet Bansal. Derivatives & Financial Innovations. Tata McGraw-Hill Publications.

 John C. Hull. Options Futures & Other Derivatives. Pearson Education

 Vohra, N.D. and Bagri, B.R. Options & Futures. Tata McGraw-Hill Publications.

 Dubofsky & Miller. Derivatives- Valuation & Risk Management. Oxford University Press.

 Shulz – Thomson. Risk Management & Derivative. Cengage Learning.

Outcomes: After completion of course, the student will be able to:

 CO1: In-depth understanding of the risk management and assessment

 CO2: Relate risk Measurement methods and corporate risk management.

 CO3: Build creativity for continuous development of better frameworks to handle organizational risks with

derivative products.
 CO4: Understanding the legal aspects of insurance contracts, its environment, and pricing of insurance.

 CO5: Demonstrate knowledge of common life insurance products and the industry operations.

 CO6: Make use of general insurance schemes and life insurance policies.
COs POs/PSOs
CO1 PO1/PSO1
CO2 PO3/PSO1,PSO2
CO3 PO5/PSO2,PSO3
CO4 PO4/PSO1,PSO2
CO5 PO1/PSO3,PSO4
CO6 PO2/PSO1/PSO2
 MBSE0025: Wealth Management and Personal Financial Planning

Objective:
 To enable understanding of role and relevance of wealth management.
 To enable scholars to use these techniques optimizing the profitability and attaining the
financial objectives of Individuals.
Credit : 4 L-T-P-I: 4-0-0-0
Financial Planning& Wealth Management:
Financial Planning: Financial Planning Process, Need for Financial
Advisory Services, Scope of Financial Advisory Services
Wealth Management: Financial Planning to Wealth Management,
Life Cycle, Wealth Cycle
Investment Products and Services: Venture Capital, Private Equity
Funds, Hedge Funds, Portfolio Management Services
Personal Financial Planning:
Financial Plan: Goal-based Financial Plan, Comprehensive
Financial Plan, Contingency Planning
Estimating Financial Goals, Concept of Compounding
Systematic Approach in Investing: Systematic Investment Plan,
Systematic Withdrawal Plan, Systematic Transfer Plan
Module – I Operational Aspects of Financial Transactions: PAN & KYC (20 Sessions)
Process, e-KYC, Power of Attorney, Online Investments
Debt Counseling:
Computation of EMI, Loan Amortization Schedule, Tax and Time
Value of Money Implications on Loan Evaluation
Risk Profiling & Asset Allocation:
Risk Profiling of Investors, Managing Investment Risk, Measuring
Investment Returns (Tax Adjusted and Risk Adjusted Returns)
Asset Allocation: Strategic and Tactical Asset Allocation, Fixed
Asset Allocation with Annual Re-balancing, Flexible Asset
Allocation
MID-TERM EXAMINATION
 Insurance Planning:
Need for Insurance, Requirements of an Insurable risk, Role of
Insurance in Personal Finance, Steps in Insurance Planning,
Insurance Products, Life Insurance Need Analysis
Retirement Planning:
Introduction to Retirement Planning Process, Estimating
Retirement Corpus, Determining the Retirement Corpus,
Investment Planning to meet Retirement Goals, Retirement
Products
Tax & Estate Planning:
(20 Sessions)
Tax Planning: Understanding Income Tax Principles, Tax Aspects
Module – II of Investment Products, Advance Tax, Filing of Return
Estate Planning: Background, Assets & Liabilities, Nomination,
Inheritance Law, Will, Trust
Regulatory and Compliance Aspects:
SEBI (Investment Advisers) Regulations, Ethical Issues in
providing financial advice, Redressal in Capital Market, Redressal
in Banking, Regulations relating to Insurance, Pension Funds,
Alternate Investment Schemes, Investment Grievance Redressal
Mechanism.
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Books:
 Gitman et al. (2020). Personal Financial Planning, South-Western College Pub.
 Keown, Arthur J. (2020). Personal Finance. Pearson Education.
Reference Books:
 NISM. Investment Adviser Level - 1 (NISM Series X-A)
 NISM. Investment Adviser Level - 2 (NISM Series X-B)
Learning Outcomes:
 Exploration of personal financial planning and wealth management tenets in context

of Investment Planning of individuals with exposure to real life problems

 Acquaintance of Insurance Planning and selecting the suitable insurance plans

for individuals

 Assessment of requisite retirement corpus and corresponding plan to achieve the targets

 A better understanding of Tax Planning to minimize tax liabilities following all

legitimate and practical methods.

Outcomes: After completion of course, the student will be able to:

● CO1: Understanding of basic concepts of Financial Planning& Wealth Management.
● CO2: Acquaintance of the computation of EMI and Loan Amortization Schedule.
● CO3: Understanding the Risk Profiling & Asset Allocation along with measuring the Investment Returns.
● CO4: Understanding of Insurance and Retirement Planning focusing on the estimation of retirement corpus
with different retirement products.
● CO5: Acquaintance of regulatory and compliance mechanisms relating to Banking, insurance and capital
market.
● CO6: Application of different alternate investment schemes.

COs POs/PSOs
CO1 PO1/PSO1, PSO2
CO2 PO2/PSO3, PSO2
CO3 PO2/PSO1, PSO3
CO4 PO1/PSO1, PSO2
CO5 PO1/PSO1, PSO2
CO6 PO1/PSO2/PSO5
 MBSE0026: GLOBAL BUSINESS ENVIRONMENT

Objectives :

 To explain the social, political and economic context of business.

 To understand cross cultural management and different forms of business organization.
 To analyze emerging market multinationals.
 To understand liberalization and economic nationalism.
Credits: 4 L-T-P-I:4-0-0-0
MODULE Teaching
Content
No. Hours
Globalization: Introduction to global business,
significance, nature, scope and modes of global business
Social, Cultural and technological environment -
Understanding the role of culture – communicating across
cultures – cross cultural negotiations and decision making.
International Economic Environment: Regional
integration and trade blocks – Types of integration – theory
of customs union, European union – regional groupings –
integration of developing countries – SAARC, SAPTA,
international commodity agreements – quota agreements –
(20 Sessions)
MODULE– I Cartels – Bi-lateral & Multi lateral contracts– Economic
institutions – International Monetary Fund’s (IMF) –
World Bank, Asian Development Bank, International
Trade Centre, WTO, GATT.
International Investment: Types and significance of
foreign investments – factors affecting international
investment – growth and dispersion of FDI – cross border
mergers and acquisitions – foreign investment inIndia –
The New Policy – EURO/ADR issues – M & A – Indian
companies going global.
MID-TERM EXAMINATION

Multi National Corporation: Definition and Meaning –

Importance and dominance of MNCs – Code of conduct –
MNCs in India – Transfer of Technology – global
competitiveness – indicators of competitiveness -competitive
advantage of nations – Technology and Global
competitiveness.

International Operations: Global supply chain management

MODULE –II – global manufacturing strategies – factors affecting (20 Sessions)
international HRM and staffing policy – International
negotiations – international asset protection – Protection of
IPRs.

International Trade and Payments: Government Influence

on Trade: Trade in merchandise – Trade in services – Global
sourcing – degree of dependence – balance of payments –
trade and BOP of India.
 Social Responsibilities and Ethics, MNE Social
Responsibilities: Social Responsibilities and Ethics, MNE
Social Responsibilities, Efficiencies, Perspectives, Ethics,
Technological Perspective, Foreign Corrupt Practices Act,
Cases.

* Provision for presentations / assignments / case analysis in additional sessions

** 1 Session = 60 Minutes

Text Books:
➢ The International Business Environment by Anant K. Sundaram / J. Stewart Black Prentice Hall

➢ International Business environments and Operations John D Daniel,

➢ Lee H Radebaugh, Daniel P Sulivan- Pearson Education,

Reference Books:
➢ International Management Managing Across Borders and Cultures, Fourth Edition by

Helen Deresky – PHI

➢ Dynamics of successful International Business Negotiations by Robert T. Moran,

William G. Stripp – JAICO

➢ The International Environment of Business by Gerald M. Meier – Oxford press.

Outcomes: After completion of course, the student will be able to:

● CO1: Understanding of introduction to global business environment

● CO2: Understanding of international monetary system and economic environment
● CO3: Acquaintance of types and significance of foreign investments
● CO4: Understanding of International operations
● CO5: Understanding of functioning of multinational corporations
● CO6:, Understanding International payments along with Ethics and responsibility
Mapping of Course Outcomes (COs) with Program Outcomes (POs) and Program Specific Outcomes
(PSOs):

COs POs/PSOs
CO1 PO2/PSO1, PSO2
CO2 PO2/PSO2, PSO3
CO3 PO1/PSO1, PSO4
CO4 PO1/PSO1, PSO2
CO5 PO2/PSO1, PSO3
CO6 PO1/PSO1, PSO3
 MBSE0027: International Trade

Objective:

 To explain the importance of international trade.

 To understand the implications of international trade theories in modern era.
 To understand the functioning of balance of payment.
 To conceptualize the idea behind administered protection and economic integration.
 To explain the dimensions of trade promotion measures.
 To create awareness about the various bodies working on the international level for the
promotion of international trade.
Credits: 4 L-T-P-I: 4-0-0-0
International Trade: Concept and Definition, Growing
importance of trade in world economy, differences between
domestic and international trade; Gains from trade; trade
equilibrium and determination of terms of trade; Government role
in foreign trade.
Trade Theories And Balance Of Payments
Classical Trade Theories: Absolute advantage theory,
Comparative advantage theory, Factor Proportion theory
International Trade Theories: Human capital approach theory,
Natural resource theory, Identical preferences theory, Strategic
trade theory, International product life cycle theory
Balance of Payment: Meaning, Balance of trade and balance of
Module – I payment, structure of balance of payment; equilibrium, (20 Sessions)
disequilibrium and adjustments; Different approaches to
adjustment.
Administered Protection And International Economic
Integration
Trade Barriers: Free trade versus protection; tariff classification;
economic effects of tariff; tariff retaliation; export subsidies,
countervailing duties and anti-dumping duties, quota and other
non-tariff measures
MID-TERM EXAMINATION
International economic integration – forms and levels; trade
creating and trade diverting effects of a custom union;
repercussions of regional economic groupings on the strategy of
international marketers.
Trade Promotion Measures
Export assistance and promotion measures; Duty exemption
schemes; Tax concessions; Marketing assistance; Role of export
houses, trading houses and state trading organizations; SEZs;
Module – II import substitution; logic of state trading and canalized trade;
trade fairs and exhibitions. (20 Sessions)
International Economic Organisations
World Trade Organisation (WTO); International Monetary Fund
(IMF); International Bank for Reconstruction and Development
(IBRD);Organisation of Petroleum Exporting Countries (OPEC)
;United Nations Conference on Trade and Development
(UNCTAD) ; North American Free Trade Area (NAFTA); South
Asian Association for Regional Cooperation (SAARC).
 * Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Books:

 Hill C.W., International Business, Tata McGraw Hill, New Delhi.

 Heller H.R, International Trade, Prentice Hall of India, New Delhi

Reference Books:

 Keegan J Warren,,Global Marketing Management, Pearson Education ,New Delhi

 Onkvisit, S & Shaw. J, International Marketing, Pearson Education, New Delhi.

 Aswattapa K, International Business, Tata McGraw Hill, New Delhi.

 Paul.Justin:International Business, PHI, New Delhi

 Varsheny R.L. and B. Bhattacharya: International Marketing Management, Sultan Chand & Sons, New

Delhi.

 Rawat, M.S.: International Trade and Commerce,Deep& Deep Publications,New Delhi

 Subba Rao, P.: International Business,Himalaya Publishing House, Mumbai

 MBSE0028: Export-Import Procedures and Documentation

Objectives:

 The main objectives of this learning unit are to learn about different types of documents used
in international trade (import and export), which documents are usually required by customs,
the requirements for various documents and how to fill in these documents correctly.
 Analyzing the various classifications and requirements of export documents.
 Learning what functions export documents perform.
 Learning the different types of documents of origin that evidence the origin of goods.
 Analyzing the various commercial and administrative documents.

Credits: 4 L-T-P-I: 4-0-0-0

MODULE Teaching
Content
No. Hours

Export Management- An Overview: Introduction to

Export management, Definition of Export, needs and
benefits arising from Export, Importance of Exports to
India, Selecting of export market and product for export.
Direction of Exports from India, Trend in India’s Export.
Types of exporters, Impact of GST on exports in India

Institutional Infrastructure for Export promotion:

Institutions for financing exports- EXIM Bank. ECGC.
Commodity Boards. Export Promotion Councils. IIFT, (20 Sessions)
MODULE– I
Federation of Indian Export Organisation. Indian Council
of Arbitration. Export Development Authority.
Agricultural and Processed Foods Export Development
Authority, SIDBI
Export Procedures Introduction , Stages in Export
Procedure, Excise clearance procedure, Role of custom
House Agents, Shipping and custom formalities,
Marine Insurance, Negotiation of Export Documents,
Realization of export proceeds, ISO 9000 certification
MID-TERM EXAMINATION

Export Documentation :Aligned

DocumentationSystem :- Main Commercial Documents
MODULE –II (20 Sessions)
and Regulatory Documents, Instruments of payment,
Incoterms
 Export Finance :Pre-shipment Finance and Post-
shipment Finance, Special Financial Facilities, Export
Pricing, Mechanism of Price Fixation

Import Management in a Developing Economy:Import

procurement, methods, and Import financing, Purchase
contract, Import Canalization, Import under counter-
trade, Monitoring and follow up of import contracts
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Books:
 Export Management, Khurana P.K., Galgotia Publications, New Delhi

Reference Books:
 Export Management ,T.A.S. Balagopal, Himalaya Publications, New Delhi

 International Trade and Export Management, Dr.FrancisCherunilam, Himalaya Publication, New Delhi.

 Export Import Procedures & Documentation, JainKhushpat S.

 Import/Export: How to Get Started in International Trade, Nelson C, Tata Mc Grawhill, New Delhi.

 Export import management, Paul Justin and Aserkar Rajiv, Oxford Press, New Delhi.

Outcomes: After completion of course, the student will be able to:

 CO1: Understanding of introduction to exports management and direction and composition of foreign

trade of India

 CO2: Understanding of the role of institutional infrastructure for export promotions

 CO3: Acquaintance of export procedures from Indian perspective

 CO4: Understanding of regulatory and commercial export documents requirement

 CO5: Acquaintance of export finance mechanism prevailed in India

 CO6: Understanding of import management in a developing economy

Mapping of Course Outcomes (COs) with Program Outcomes (POs) and Program Specific Outcomes
(PSOs):

COs POs/PSOs
CO1 PO2/PSO1,PSO4
CO2 PO2/PSO2,PSO4
CO3 PO1/PSO3
CO4 PO1/PSO2
CO5 PO2/PSO1
CO6 PO2/PSO4
 MBSE0029: International Logistics
Objectives:

 To understand the different concepts and terminologies used in international logistics,

 To Explore the new approaches for coordinating and working with suppliers and strategic partners in
the company’s global supply chain,
 To understand the alignment of different players throughout the supply chain to develop successful
collaborative relationships,
 To understand the scope of the logistics function including inventory management, supplier selection,
evaluation and management, warehousing, transportation and supply chain coordination,
 To explore the role of logistics operators and 3PLs in the business and supply chain management.

Credits: 4 L-T-P-I: 4-0-0-0

UNIT Teaching
No. Content Hours

Introduction to International Logistics

Concepts and Logistics evolution, objectives and scope of
logistics, Elements and importance of logistics, Relevance of
logistics in international management, Concept of International
supply chain and logistics, forms of Logistics management,
Importance of Customer service in logistics, Types of Logistics-
Land, Sea and Air
Shipping Transportation structure and world sea trade
Module – I scenario: Moving goods by sea, Types of ships, shipping routes (20 Sessions)
and Ship-liner and tramp, Organization of shipping company,
Terminologies used in shipping industry, Volume and value of
trade, Flags of convenience, Conference systems
Freight structure and practices :Freight or Tariff rates,
Terminologies used in different freight structure, Factors
involved in ratemaking, Types of sea freight rates: Linear and
Tramp, Various cost concepts involved in freight rates,
Contracts of Affreightment

Indian Shipping: Introduction, ports in India and Development

in Indian Shipping, Shipping agents, freight forwarders and
stevedore, Overview of Port Infrastructure development (PTI),
Shipping Association
Module – II Containerization :Introduction to containerization, Concepts
(20 Sessions)
and types of container, Precautions for packing the containers,
Inland Container Depot (ICD): Roles and functions, Concept of
Multimodal transport, Indian container scenario, Problems and
 prospects of containerization
International Air Transport and Information and
Technology role in International Logistics: Concept and
importance of Air transport, Air cargo tariff structure,
International Air Transport Association (IATA): Role and
functions.
Information and communication: Principles of Logistics
Information, Logistics Information System Architecture,
Logistics Information System Flow
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Books:
 David A. Pierre, International Supply Chain Management, Cengage Learning, New Delhi.
 Mishra A., & Tayal, A., International Logistics Management, A.B. Publication, Delhi

Reference Books:

 Long, Douglas, International Logistics: Global Supply Chain Management, Springer Publications,
USA.
 Coyle J. John, Langley John C., Gibson J. Brian, Novack A. Robert, Bardi J. & Edward, A. ,Logistics
Approach to Supply Chain Management, Cengage Publications, New Delhi
Outcomes: After completion of course, students will be able to:

 CO1: understand the different concepts and terminologies used in international logistics.
 CO2: explore the new approaches for coordinating and working with suppliers and strategic partners in
the company’s global supply chain.
 CO3: understand the alignment of different players throughout the supply chain to develop successful
collaborative relationships.
 CO4: understand the scope of the logistics function including inventory management, supplier
selection, evaluation and management, warehousing, transportation and supply chain coordination.
 CO5: explore the role of logistics operators and 3PLs in the business and supply chain management.
 Mapping of Course Outcomes (COs) with Program Outcomes (POs) and Program Specific Outcomes
(PSOs):

COs POs/PSOs
CO1 PO1/PSO1
CO2 PO1/PSO1

CO3 PO1/PSO1

CO4 PO1/PSO1, PSO3

CO5 PO1/PSO1, PSO3

 MBSE0030: Cross Cultural issues in International Management
Objectives:

 Develop the understanding of fundamentals associated with the comparative international management
 Provides an understanding of the various strategies of comparative international management.
Credits: 4 L-T-P-I: 4-0-0-0
MODULE Teaching
Content
No. Hours
Introduction to Cross-cultural Management: The
Dimensions of Culture, concept of Cross Culture
Management, Cross Cultural issues in
International Management, Importance of Cross Cultural
Management in business
Communication across Cultures: Importance of
Communication in Culture, High and low context culture,
Effective Communication styles in Cultures, (20 Sessions)
MODULE– I Culture and Marketing: Role of Culture in Marketing,
Strategies in dealing with Culture in Marketing
National Cultures and Management: Introduction,
Hofstede model of national culture, Cultural Clusters, Two
views of culture: The Etic and Emic Approach, National
Cultures and Cross-cultural Negotiations.

MID-TERM EXAMINATION
Motivation across Cultures: Equity in motivation,
Influence of Culture in Motivation, Strategies in
Motivating Employees from Different Cultures
Leadership and Culture: Role of Leader in Leading
Groups from
Different Cultures, Dealing with Culture Shock.
Cultural Dimensions of HRM: Recruitment and Selection
MODULE –II process and Culture, Group Dynamics and Culture, Cross (20 Sessions)
Culture Building, Managing Resistance to New Culture,
Importance of Cultural Diversity in HRM.
Managing Global Teams: Cultural Problems in Global
Teams, Strategies in Leading Global Teams, International
Assignments and Expatriate Management, The role of Global
Manager.
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes
Text Books:
 Mc Farlin D.B. and Sweeney, P.D., ‘International management: strategic opportunities and cultural
challenges’,Biztantra, New-Delhi
 Shobhana.M, Cross Cultural Management, Oxford University Press
 Carla I. Koen. Comparative International Management. 8th Edition; Tata McGraw-Hill Publication.

Reference Books:
 Ralph Johann, Cross Cultural Management, Grin Verlag Publication

Outcomes: After completion of course, the student will be able to:

 CO1: Understand some of the most well- known models of culture used in international management
and concepts of cross- cultural management
 CO2: Understand the concepts of communicating across cultures and cross- cultural marketing
 CO3: Explain negotiation styles in different countries
 CO4: Understand the global relevance of motivation and leadership theories in different national
cultures
 CO5: Understand the different approaches of international human resource management
 CO6: Understand the concepts of managing global teams

Mapping of Course Outcomes (COs) with Program Outcomes (POs) and Program Specific Outcomes
(PSOs):

COs POs/PSOs
CO1 PO1/PSO1,PSO2
CO2 PO1/PSO2,PSO4
CO3 PO2/PSO1
CO4 PO2/PSO2
CO5 PO1/PSO1
CO6 PO1/PSO5
 MBSE0031: Global Strategic Management
Objectives:

 To appreciate the major concerns and strategies of international businesses.

 To understand and reorient the process of strategic management in International context.
 To clarify issues which are of paramount importance for competitiveness in International business
operations

Credits: 4 L-T-P-I: 4-0-0-0

Introduction to Global Strategic Management: benefits and
risks of single country strategy, dimensions of global strategy,
motives and reasons for internationalization of firms, basic
components of global strategy, drivers for global strategic
perspectives, competing pressures for Cost Reductions & Local
Responsiveness, value creation in business
Strategic Planning for international business: International
strategic management process; Approaches in formulating and
implementing strategy; developing a strategic planning model (20 Sessions)
for
Module – I MNCs; Global strategy framework, Sources of competitive
advantage of global companies
Competitive Strategies for International Business: Strategic
roles of subsidiaries – types of subsidiary level strategies, and
roles of corporate parent; Entry Decisions for International
Business; Timing of Entry, Mode of entry in Foreign Market-
advantages and disadvantages and, risks vs control,
MID-TERM EXAMINATION
Strategic Alliances: Motives for strategic global alliances;
strategic value of an alliance; partner analysis; Selection &
Structure of Strategic Alliance; criteria for successful alliances;,
Advantages of Strategic Alliances, Disadvantages of Strategic
Module – II Alliances. (20 Sessions)
International strategies-Implementation: selection of foreign
market, implementation through structure culture and leadership,
global strategy structure relationship
International strategies-Control : Control Systems and
Incentives-Type of Control Systems, Incentive Systems for
control; Role of legal structure in controlling; designing an
effective monitoring and control system, ethical management
in
MNCs
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes
Text Books:
 Deresky, H., (2007), International Management-Managing across borders and cultures, PHI New Delhi.
 Lasserre, P., (2007), Global Strategic Management, Palgrave MacMillan, Hampshire

Reference Books:
 Cullen J. B., Multinational Management – A Strategic Approach, South-Western, Ohio.
 Sindhwani T. N., The Global Business Game – A Strategic Perspective , MacMillan, New Delhi
 Daniels J. D., International Business – Environment and Operations, Pearson Education, New
Delhi.
 Sanyali, R.N., International Management- A Strategic Perspective, PHI, New Delhi
 Clegg, S.R. (2006), Global Management Solutions, Sage Public
 ations

Mapping of Course Outcomes (COs) with Program Outcomes (POs) and Program Specific Outcomes
(PSOs):

COs POs/PSOs
CO1 PO1/PSO1,PSO2
CO2 PO1/PSO2,PSO4
CO3 PO2/PSO1
CO4 PO2/PSO2
CO5 PO1/PSO1
CO6 PO1/PSO5
 MBSE0032: BUSINESS INTELLIGENCE AND DATA MINING

Objectives :

➢ Advances in data gathering, distribution and analysis have also created a need for an application of

intelligent data analysis techniques to solve business modeling problems.

➢ Intelligent data analysis provides powerful and effective tools for problem solving in a variety of business

modeling tasks

Credits: 4 L-T-P-I: 4-0-0-0

MODULE Teaching
Content
No. Hours

Introduction to Data Mining: Motivation for data mining,

Data mining definitions and functionalities, classification of
data mining Systems, data mining task primitives

Integration of data mining systems with a database or a data

warehouse, Major issues in data mining, Data preprocessing:
(20 Sessions)
MODULE– I why?, Descriptive data summarization, data cleaning:
missing values, noisy data.

Data integration and transformation, Data reduction: Data

cube aggregation, dimensionality, reduction, numerosity
reduction

MID-TERM EXAMINATION
Mining frequent patterns, Associations and correlations:
Market basket Analysis, frequent items and association
rules, frequent pattern mining, efficient and scalable
frequent itemset mining methods
The Apriori Algorithm for finding frequent Itemsets using
candidate Generation, Generating Association Rules for
MODULE –II (20 Sessions)
frequent itemsets, Frequent itemsets without Candidate
generation using FP tree
Data Mining for Business Intelligence Application: Data
Mining for applications like data mining for financial data
analysis, retail industry, telecommunication industry,
biological data analysis etc.
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Books:
➢ Jiwaei Han, M. K. (2008). Data Mining Concepts & Techniques. Elsevier
Reference Books:
➢ Dunham, M. H. (2008). Introduction to Data Mining. New Delhi: PHI.

Outcomes: After completion of course, the student will be able to:

● CO1: Understanding of basic concepts of data mining

● CO2: Application of the operation procedures of Data Mining projects in an organization in context of data
preparation and its representation
● CO3: Application of Data Mining tools for clustering, association & classification s with aims to organize a
collection of data items
● CO4: Understanding of data mining tools, techniques & rules and its evaluation to find its relevance for
formulating business strategies and programs to enhance
● lligence
● CO5: List the various types of Enterprise data Model, concepts, and Data Querying and Reporting Tool
● CO6: Application of Data mining in different industries and spheres.

Mapping of Course Outcomes (COs) with Program Outcomes (POs) and Program Specific Outcomes
(PSOs):

COs POs/PSOs
CO1 PO2/PSO1, PSO2
CO2 PO2/PSO3, PSO2
CO3 PO2/PSO1, PSO4
CO4 PO1/PSO1, PSO2
CO5 PO2/PSO1, PSO3
CO6 PO4/PSO5
 MBSE0033: Database Management System

Objectives:
 To provide knowledge regarding how data is more secure in this as compared to flat file systems.
 How to manage data in the form of tables. In DBMS you can update/select/delete data or records.
Credits: 4 L-T-P-I: 4-0-0-0

Content Teaching
Module
Hours
Introduction: An overview of database management system,
database system Vs file system, Database system concept and
architecture, data model schema and instances, data
independence, DDL, DML.
Data Modeling using the Entity Relationship Model: ER model
concepts, notation for ER diagram, mapping constraints, keys,
Concepts of Super Key, candidate key, primary key,
Module – I Generalization, aggregation, reduction of an ER diagrams to (20 Sessions)
tables.
Relational data Model and Language: Relational data model
concepts, integrity constraints, entity integrity, referential
integrity, Keys constraints, Domain constraints, relational
algebra.
Introduction on SQL: Characteristics of SQL, advantage of
SQL. SQL data type and literals. Types of SQL commands.
SQL operators and their procedure. Tables and views. Queries
and sub queries. Aggregate functions. Insert, update and delete
operations,
Joins, Unions, Intersection, Minus.
Data Base Design & Normalization: Functional dependencies,
normal forms, first, second, third normal forms, loss less join (20 Sessions)
Module – II
decompositions, normalization using FD, MVD, and JDs,
alternative approaches to database design.
Transaction Processing Concept: Transaction system, Testing of
serializability, serializability of schedules, conflict & view
serializable schedule, recoverability, Recovery from transaction
failures.
 Text Books:

 Date C J, “ An Introduction to Database Systems”, Addision Wesley

 Korth, Silbertz, Sudarshan,” Database Concepts”, McGraw Hill

Reference Books:

 Ramkrishnan, Gehrke, “ Database Management System”, McGraw Hill

 Bipin C. Desai, “ An Introduction to Database Systems”, Gagotia Publications
 Majumdar & Bhattacharya, “Database Management System”, TMH

Outcomes: After completion of the course student will be able to:

 CO1: Understand and evaluate the role of database management systems in information technology
applications within organizations.
 CO2: Recognize and use contemporary logical design methods and tools for databases.
 CO3: Derive a physical design for a database from its logical design.
 CO4: Implement a database solution to an information technology problem.
 CO5: Understand the SQL data definition
 CO6: Understand the SQL query languages.
 CO7: Understand the concept of transaction processing systems

Mapping of Course Outcomes (COs) with Program Outcomes (POs) and Program Specific Outcomes
(PSOs):

COs POs/PSOs
CO1 PO2/PSO1,PSO2
CO2 PO2/PSO1
CO3 PO2/PSO1,PSO3
CO4 PO2/PSO2,PSO3
CO5 PO1/PSO2
CO6 PO2/PSO3
CO7 P02/PSO1,PSO3
 MBSE0034: E Business

Objective:

 To make aspirants understand the concepts and practices related to E Business.

 To equip the students with the working knowledge of E Business.

Credits: 4 L-T-P-I: 4-0-0-0

Introduction to E Business, Traditional Vs. E Marketing,
Growth and current trends of E Business in India, Challenges
associated with E Business
Consumer segmentation and behavioral dimension, Marketing
Mix for E Business, Models of E Business- Forrestor’s 5I
model, 6Cs of Customer Motivation- McKinsey’s consumer
Module - I (20 Sessions)
decision journey, Race
Planning, The Honeycomb Model
Overview of SEO and SEM, Basics of search marketing:
organic & paid search results, Overview of Google AdWords,
Strategizing marketing through smart devices, Basics of email
marketing, Concept of A/B testing & its use

MID-TERM EXAMINATION

Integration and e-Business suits. ERP, e-SCM, CRM, E-

Payment. E-Procurement- processes, methods and benefits.
Categories and users of smart cards. Payment methods in B2B
EC. Brand Building- PR and Customer Engagement on Social
Media
Module -II Content Marketing: Creating Blog-Vlog, Podcasting, RSS, (20Sessions)
Product Opinion Sites and Forums.
Role of web analytics in digital decision making, Legal and
ethical issues in Digital Marketing, , Digital marketing as
career option
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Books:
 Bhatia Puneet, Fundamentals of Digital Marketing, India, Pearson Education

Reference books:
 Kotler, Kartajya, Setiawan; Marketing 4.0: Moving from Traditional to Digital, John Wiley & Sons,Inc.
 Havaldar,K. Industrial Marketing, New Delhi, India: Tata McGraw Hill.
Outcomes: After completion of course, student will be able to:

 CO1: Identify the importance of the E Business for the success of organization
 CO2: Manage relationships across all digital channels and build better customer relationships.
 CO3: Create a E Business plan.
 CO4: Identifying digital channels, their advantages and limitations.
 CO5: Understand the tools used for digital marketing.
 CO6: Understand various models of E Business.

Mapping of Course Outcomes (COs) with Program Outcomes (POs) and Program Specific Outcomes
(PSOs):

COs POs/PSOs
CO1 PO1/PSO1, PSO2
CO2 PO2/PSO2, PSO4
CO3 PO2/PSO1
CO4 PO1/PSO2
CO5 PO1/PSO1
CO6 PO1/PSO4
 MBSE0035: Strategic information system planning
Objectives:

 To promote new and improved ways to solve technology problems without sacrificing
other guiding principles.
 Helps students to implement new information services that represent value to customers.
 Helps to incorporate metrics to measure performance and verify effectiveness of
information resources.

Credits: 4 L-T-P-I: 4-0-0-0

Key Issues in Information Systems Management and the

role of CIO, Analytical Framework for strategic IT
initiatives, Value chain analysis
Sustaining competitive advantage by use of IT, Creativity,
Learning organizations, Managing in the Market Space (20 Sessions)
Module – I National Information Infrastructure and IT Policy at the
national level, planning for strategic IT resources, IS
governance, assessing
ICT investments, development of information systems.
MID-TERM EXAMINATION
Role of Information Technology in business
transformation information partnerships. Managing the
IT function, Outsourcing IT function and Off-shoring.
Knowledge Management Strategies, Evaluation and Risk
Management for Information Systems, Evaluating Business
Strategies and the use of Information Systems. (20 Sessions)
Module – II Enhancing decision making, The future of systems
development, Security and ethics: Protecting against intrusion
and ensuring
system availability: Privacy issues; Legal and ethical issues.

Text Books

 Zoe McKey (2019), Think in System: The Art of

Strategic Planning, effective problem solving
and Lasting Result, Kindle Edition.

 Maria, K., & Fotis, K., ( 2019),Strategic

Information Systems Pllaning, IGI Gloal
Reference Books:
 Gurpreet S. D., (2014), Strategic Information Systems Planning, Semantic Books

Outcomes: After completion of the course, the students will ale to:

 CO 1: Understand the concepts of information systems strategy and its applicability

 CO 2: Able to explain how information system strategies are to be aligned with business strategy.

 CO 3: List the processes and key issues involved in the evaluation, planning and implementation of strategic

information systems across an organization’s various functions

 CO 4: The role of future trends in technology and their impact in defining/redefining strategies in an

organization

 CO 5: Able to understand and apply the concept, to attain and maintain competitive advantage.

 CO 6: How to measure the return on investment in information systems.

Mapping of Course Outcomes (COs) with Program Outcomes (POs) and Program Specific Outcomes
(PSOs):

COs POs/PSOs

CO1 PO2/PSO1, PSO5

CO2 PO2/PSO2, PSO3,PSO4

CO3 PO2/PSO2,PSO3

CO4 PO2/PSO1,PSO3,PSO5

CO5 PO2/PSO1,PSO3,PSO4

CO6 PO4/PSO1,PSO4,PSO5
 MBSE0036: System Analysis and Design
Objectives:

 To promote the conceptual and skill based learning needed to understand the process of analysing and
designing information systems.
 Understand the impact of information systems solutions in an organisation, both in terms of the business and
resources required to create them.

Credits: 3 L-T-P-I: 3-0-0-0

Systems Concept; Characteristics of a System; Elements of
System; Types of Systems; Decision Support, System; System
Development Life Cycle, Waterfall model, Iterative model,
Prototype model, Spiral model.
Phases of System development: Investigation, Analysis, Design,
Module – I Implementation, Post Implementation Review and Maintenance
Systems Planning and Investigation: Basis for Planning in (20 Sessions)
Systems Analysis - Dimensions of Planning, Initial Investigation,
Needs Identification, Determining the User's Information
Requirements,
Feasibility Study, Feasibility Considerations
MID-TERM EXAMINATION
Steps in Feasibility Analysis - Feasibility Report, Tools of
Structured Analysis : Data Flow Diagram (DFD),
Entity
Relationship Diagrams, Data Dictionary
Process Modeling : Structured English, Decision Tree & Decision
(20 Sessions)
Module – II Table, Basics of Information Security, Types of Attacks, Viruses,
Virus Control, Hackers
Overview of Risks associated with Internet, Risk Management,
Disaster Recovery Plan, Managing Risk, Information Security
Policy, Creating a secure environment, Internet Security Standards

Text Books:
 Kenneth, E. K. & Kendall, J.K. (2013), System Analysis and Design. New Delhi: Prentice hall of India

Reference Books:
 Grienstein & Feinman.(2016), E-commerce –Security, Risk Management and Control. New Delhi: Tata Mc
Graw Hill
 Singh, B.(2009), Network Security. New Delhi: Prentice Hall of India

Outcomes: After completion of this course, the student will be able to:

 CO 1: Define and describe the five phases of the system development life cycle.
 CO 2: Explain the way in which information systems support business requirements.
 CO 3: Develop data flow diagrams and decision tables to perform a feasibility study.
 CO 4: Evaluate systems development alternatives.
  CO 5: Solve realistic systems analysis problems.
 CO 6: Determine methods for evaluating the effectiveness and efficiency of a system.

Mapping of Course Outcomes (COs) with Program Outcomes (POs) and Program Specific Outcomes
(PSOs):

COs POs/PSOs

CO1 PO2/PSO1, PSO5

CO2 PO2/PSO2, PSO3,PSO4

CO3 PO2/PSO2,PSO3

CO4 PO2/PSO1,PSO3,PSO5

CO5 PO2/PSO1,PSO3,PSO4

CO6 PO4/PSO1,PSO4,PSO5
 MBSE0037: Data communication networks

Objectives:

➢ To provide hands on experience to students in using computers networks for data organization and
addressing business needs with the help of communication.
➢ To make students aware about networking devices used in organizations.
➢ To familiarize students with data communication principles such as the OSI and TCP/IP reference models
and associated protocols, analogue and digital data transmission, transmission media, signal encoding and
digital data communications techniques, data link flow and error control, multiplexing, circuit and packet
switching
Credits: 4 L-T-P-I: 4-0-0-0
MODULE Teaching
Content
No. Hours
Introduction to Data Communications, Components of
Data Communications, Digital Data Rates;
Asynchronous and Synchronous Data, Computer Network,
Network Applications
Types of signals: Amplitude Modulation; Frequency
Modulation; Phase Modulation; Pulse Code Modulation;
PDM; Time Division (20 Sessions)
MODULE– I
Multiple Access; Frequency Division Multiple Access;
Code Division Multiple Access
Networking: Network Layer Local Area Network (LAN):
LAN Components, Ethernet (IEEE 802.3), Token Ring
(IEEE 802.5),
Selecting a LAN, Improving LAN Performance
MID-TERM EXAMINATION

Metropolitan Area Network (MAN) & Wide Area

Network (WAN): Circuit-switched and Packet-switched
Services, Improving MAN & WAN Performance, OSI
Model; Broadcasting; Multicasting; Point-to-point
communication; IP Addressing, Concepts of Port; Socket;
MODULE –II (20 Sessions)
ATM; Tunneling; Virtual Private Network Mobile
Communication: Applications of Mobile Communication;
Wireless Communication: Bandwidth, Transmission
Impairment, Interference, Terrestrial Microwave, Broadcast
Radio, Infrared & Light Waves.

* Provision for presentations / assignments / case analysis in additional sessions

** 1 Session = 60 Minutes

Text Books:

➢ Widjaja, L. G. (2000). Communication Networks. Tata McGraw Hill.

Reference Books:
➢ Stallings, W. (2003). Data Computer Communication (7th ed.). Delhi: Pearson
Education.

Outcomes: After completion of course, the student will be able to:

● CO1: Introduce data communication, its components digital data rates and application.
● CO2: Understand and be able to explain as well as differentiate between different types of signals.
● CO3: Understand and be able to explain different types of networking.
● CO4: : Understand and explain Wide Area Network (WAN) and Metropolitan Area Network (MAN)
● CO5: Understand and explain virtual private network mobile communication.
● CO6: Understand and explain the concept of wireless communication and its modes.

Mapping of Course Outcomes (COs) with Program Outcomes (POs) and Program Specific Outcomes
(PSOs):

COs POs/PSOs
CO1 PO1/PSO1, PSO2
CO2 PO1/PSO2, PSO3
CO3 PO3/PSO1, PSO4
CO4 PO4/PSO1, PSO2
CO5 PO2/PSO1, PSO3
CO6 PO1/PSO1, PSO2
 MBSE0038: Business Modeling for Spreadsheets
Objectives:

 The objective of this course is not only to make the students to get a basic understanding of statistical
techniques, but also to develop the skill to apply the techniques in practical cases which can be used in their
projects and also when the students enter the industry after finishing their courses.
 To make students aware with the use of analytical techniques to solve real-time business problems. The
solutions to problems contain step-by-step instructions and Excel screen shots to reinforce the understanding
of the topics.
Credits: 4 L-T-P-I: 4-0-0-0
MODULE Teaching
Content
No. Hours
System view of business, various business functions,
Business decision making process. Risk and uncertainty in
business decision making, Business modeling, steps in model
building. Types of Models-Deterministic, Probabilsitic and
Non-probabilistic models and application of the
corresponding tool for the analysis, e.g. Linear programming,
statistical methods viz, descriptive statistics; probability and
inferential statistics. Decision tree and Simulation. (20 Sessions)
MODULE– I
Introduction to Excel, application of excel functions-range
name, Lookup, INDEX, match, Text, Date and Day, Paste
and Paste special, Goal seek, Scenario Manager. The
COUNTIF, COUNTIFS, COUNT, COUNTA and
COUNTBLANK functions, The SUMIF, AVERAGEIF,
SUMIFS and AVERAGEIFS functions, Conditional
formatting
MID-TERM EXAMINATION

Summarizing data by using histograms, Summarizing data by

using descriptive statistics, Using PivotTables and slicers to
describe data.

Application of excel in marketing models: Predicting sales

with Excel’s CORREL and TRENDLINE functions, Times
MODULE –II series forecasting using moving averages, exponential (20 Sessions)
smoothing and trend line method, evaluating excel forecast
by the analysis of forecasting errors.

Application of excel in Location model. Transportation and

Assignment Models, production scheduling model, EOQ
model and financial planning models.

* Provision for presentations / assignments / case analysis in additional sessions

** 1 Session = 60 Minutes
Text Books:
 John F. Barlow. Excel Models for Business and Operations Management John Wiley and Sons, 2005.
Reference Books:

 David Whigham. Business Data Analysis Using Excel. Oxford, 2007.

 Wayne L. Winston. Microsoft Excel 2013: Data Analysis and Business Modeling. PHI, 2013.

Outcomes: After completion of course, the student will be able to:

 CO1: Understanding of spreadsheet in context of identification and formulation of business problem

 CO2: Application of data analysis tools in solving real business problem.

 CO3: Application of general functions of excel in business modelling.

 CO4: Understanding the functions of excel using Pivot table and slicers.

 CO5: Application of time series forecasting and error analysis using excel.

 CO6: Application of Excel solver to get the solution of problems like Transportation and Assignment

Models, production scheduling model

Mapping of Course Outcomes (COs) with Program Outcomes (POs) and Program Specific Outcomes
(PSOs):

COs POs/PSOs
CO1 PO1/PSO1, PSO2
CO2 PO2/PSO2
CO3 PO2/PSO2
CO4 PO2/PSO1
CO5 PO2/PSO3, PSO4
CO6 PO2/PSO3, PSO4
 MBSE0039: Business Intelligence
Objectives:

 To define the decision problem and determine what information is needed

 To acquire trustworthy and relevant data and judge its quality
 To analyze data to make certain classic types of marketing decisions
 Students will learn about the sorts of marketing decision problems in which research information is most
useful, problems of target market selection, new product or service introduction, customer retention,
pricing, etc.
 The focus is on business decisions and the use of data and data analysis to make better decisions rather than
about the details of analysis
Credits: 4 L-T-P-I: 4-0-0-0
MODULE Teaching
Content
No. Hours
Business Intelligence Introduction, Introduction, Definition,
History and Evolution, Business Intelligence Segments,
Difference between Information and Intelligence, Defining
Business Intelligence Value Chain, Business Intelligence
Systems, Factors of Business Intelligence System, Real time
Business Intelligence, Business Intelligence Applications in
Industry.
Business Intelligence Essentials, Creating Business
Intelligence Environment, Business Intelligence Landscape,
(20 Sessions)
MODULE– I Types of Business Intelligence, Business Intelligence
Platform, Dynamic roles in Business Intelligence, Roles of
Business Intelligence in Modern Business, Challenges of BI.
Architecting the Data, Introduction, Types of Data,
Enterprise Data Model. Enterprise Subject Area Model,
Enterprise Conceptual Model, Enterprise Conceptual Entity
Model, Granularity of the Data, Data Reporting and Query
Tools, Data Partitioning. Metadata, Total Data Quality
Management (TDQM).
MID-TERM EXAMINATION

Time Series Modelling, Test for Interdependence, General

Autoregressive Conditional Heteroskedacity (GARCH)
Model, Autoregressive Moving Average (ARMA),
Forecasting Value and Confidence Limits.

MODULE –II Data Mining, Introduction, Definition of Data Mining, Data (20 Sessions)
mining parameters, How Data Mining works? Types of
relationships. Architecture of Data Mining, Kinds of Data
which can be mined, Functionalities of Data Mining,
Classification on Data Mining system, Various risks in Data
Mining, Advantages and disadvantages of Data Mining,
Ethical issues in Data Mining, Analysis of Ethical issues,
 Global issues.

Data Mining Techniques, Classification and Clustering

Analysis, Decision Tree, Data Mining for Financial Data
Analysis, Data Mining for the Retail Industry, Data Mining
for the Telecommunication Industry.

* Provision for presentations / assignments / case analysis in additional sessions

** 1 Session = 60 Minutes

Text Books:
 Turban, Efraim, et al. Business intelligence: A managerial approach. Upper Saddle River, NJ: Pearson
Prentice Hall, 2008.
 Shmueli, Galit, Nitin R. Patel, and Peter C. Bruce. Data mining for business intelligence: concepts,
techniques, and applications in Microsoft Office Excel with XLMiner. John Wiley & Sons, 2008.
Reference Books:

 Vercellis, Carlo. Business intelligence: data mining and optimization for decision making. John Wiley &
Sons, 2011.
 MBSE0040: Service Operations Management
Objectives:

 Understand the key concepts of service operation.

 Analyze the process of service designing.
 Understand various models of service quality

Credits: 4 L-T-P-I: 4-0-0-0

MODULE Teaching
Content
No. Hours
Introduction of service operations management, types of
services and processes, service matrix, retail service layout: -
service-scape and ambient conditions, spatial layout and
functionality.
New Service Development - Designing of Service Delivery
Mechanism: Service Blue-printing – Management of Service (20 Sessions)
MODULE– I Experience - Front-office Back-office Interface.
Service Quality: Concept, Models-GAP, SERVQUAL,
SERVPERF - Gronroos model, Complaint management,
Service Encounter, Service Recovery Service Guarantee.

MID-TERM EXAMINATION
Service designs: Product line approach, Self-service
Approach, Personal Attention approach, waiting line
Management-Queuing system, Waiting line models,
Introduction to computer simulation of waiting line.
MODULE –II Service supply chain models, service outsourcing, Inventory (20 Sessions)
Management in Services, Productivity and Performance
measurement.
IT enabled Customer Service: Call Centre Operations, Web‐
enabled Services, ERP enabled Services, Tele marketing.
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Reference Books:
 Operations management – Richard B. Chase TMH.
 Production and operations management – Kanishka Bedi -, Oxford
 Production and operations management – SN Chary TMH.
 Service Operations Management: Improving Service Delivery – Robert Johnston, Pearson
 MBSE0041: Total Quality Management
Objectives:

 To understand the Total Quality Management concept and principles and the various tools available to
achieve Total Quality Management.
 To understand the statistical approach for quality control.
 To create an awareness about the ISO and QS certification process and its need for the industries.
Credits: 4 L-T-P-I: 4-0-0-0

MODULE Teaching
Content
No. Hours
Introduction:
Definition of Quality, Types of quality, Relation b/w quality
&cost, Productivity. Quality Leadership and business
strategy, Dimensions of quality, Basic concept of TQM,
Principles of TQM, Quality Council, Quality Costs –
Analysis& techniques for Cost control of Quality, Barriers of
TQM Implementation.
TQM Principles:
Deming Philosophy on quality, JURAN Trilogy, PDCA
cycle, Control of quality, control of Quality, quality planning
and sales income, Strategic Quality Management, designing
(20 Sessions)
MODULE– I for quality--- Opportunity for improvement in product
Design, Improving effectiveness of Product Development
Quality aspect for manufacturing.
Organization for Quality:
Quality function, Coordination of quality activities for cross
Functional Aspects, developing a quality culture,
Standardization of Corporate Wide Method for Cutting cost,
Role of Upper, Middle management and workforce &
Quality Director ,Quality Circles , Employees and operators
attitude for Quality Improvement , Causes of operators errors
and corrective methods.
MID-TERM EXAMINATION
Statistical Process Control (SPC):
The seven tools of quality, Statistical Fundamentals –
Measures of central Tendency and Dispersion, Population
and Sample, Normal Curve, Control Charts for variables and
attributes, Process capability, Concept of six sigma, New
seven Management tools.
TQM Tools:
MODULE –II (20 Sessions)
PER Technique, PPA Analysis, Taguchi Methods, Quality
Function Deployment (QFD) – House of Quality, QFD
Process, Benefits, Taguchi Quality Loss Function, Total
Productive Maintenance (TPM) – Concept, Improvement
Needs, FMEA – Stages of FMEA.
Quality Systems:
Need for ISO 9000 and Other Quality Systems, ISO
 9000:2000 Quality System – Elements, Implementation of
Quality System, Documentation, Quality Auditing, TS
16949, ISO 14000 – Concept, Requirements and Benefits.
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Books:

 Dale H. Besterfiled, et al., “Total Quality Management”, Pearson Education, Inc. (ISBN 81-297-
0260-6., 2003, Indian reprint 2004).

Reference Books:

 James R. Evans & William M. Lidsay, “The Management and Control of Quality”, (5th Edition), South-
Western (Thomson Learning) (ISBN 0-324-06680-5), 2002
 Feigenbaum.A.V. “Total Quality Management”, McGraw-Hill, 1991.
Oakland.J.S. “Total Quality Management”, Butterworth Hcinemann Ltd., Oxford, 1989.
 Narayana V. and Sreenivasan, N.S. “Quality Management – Concepts and Tasks”, New Age International
1996.
 Zeiri. “Total Quality Management for Engineers”, Wood Head Publishers, 1991.
 Lt. Gen. H.LaI, "Total Quality management", Wiley Eastern Limited, 1990. .
 Greg Bounds. “Beyond Total Quality Management”. McGraw Hill, 1994. 3. Menon, H.G, "TQM in New
Product manufacturing", McGraw Hill 1992