Ajanta Footcare
Ajanta Footcare
Ajanta do have a wider product Families and Individuals: Ajanta Value-conscious Consumers: Ajanta Fashion-forward Individuals: With
range catering all age groups offers a wide range of footwear provides good quality footwear at collaborations with designers and an
with effective price points, and for men, women, and children, affordable prices, making it attractive emphasis on trendy designs, Ajanta also
no other product on the market making it appealing to families to value-conscious consumers who seek targets fashion- conscious consumers
offers the same benefits and individuals of different ages durability and style without breaking who want to stay on top of the latest
and demographics. the bank. styles.
6/22/20XX
GURGAON’S
Sadarbazar -Gurugram
DEMOGRAPHY
•Population: 876,969
•Literacy rate:84.4%
0-299 4 2
300-499 19 3 1 5 2 0
500-699 19 8 14 25 13 2
700-899 24 13 28 16 24 6 2
900-1119 20 3 10 12 12 0
1120-1499 3 5 6 2 10 10
1500-1999 0 2 0 0 4 0
2000-2499 0 0 0 0 0 0
Grand Total 89 34 59 62 65 18 2
CONTRIBUTION
PERCENTAGE IN 11.72% 4.47% 7.77% 8.16% 8.56 2.37% 0.26%
TOTAL
EXISTING LINES
L A D I E S
LADIES GENARAL CHAPPAL(QIARRA)
LADIES CHAPPAL(BRIDAL)
LADIES CHAPPAL(TRENDY)
LADIES CHAPPAL(CUSHION)
LADIES BEACH SANDAL(AJANTA)
LADIES BEACH SANDAL(IMPAKTO)
LADIES HAWAI(COLORS)
LADIES HAWAI(AJANTA)
LADIES CANVAS(IMPAKTO)
LADIES CANVAS(AJANTA)
LADIES SHOE(QIARRA)
LADIES SHOE(AJANTA)
LADIES SPORTS SHOE(IMPAKTO BY AJANTA)
LADIES SPORTS SHOE(IMPAKTO)
PROPOSED LINE
L A D I E S
TRENDY
UNIQUE TESTED
Wide Product Product portfolio offering Surveyed with good response in Kolkata
vast price range. through different stores.
Best to market
Beautifully designedproduct that's both
stylish and comfortable.
Authentic Designed with the input of retail sales persons in the field
Business model
We based our research on We believe people need Minimalist design and easy
market trends and social better tools for online to use
media trends shopping that cater to
small business owners
BATA
RELAXO
Campus
product.
26
Our competition
QUALITY
PRODUCTS
RELAXO BATA
RED TAPE CAMPUS
STELLITOES
Affordable Expensive
GURGAON DREAMZ
LOCAL MALL ( 2.5 )
SHOPS
Low Quality
Product benefits
2. Updated designs.
3. Wider range.
6/22/20XX 28
Company overview
Market overview
$3B Opportunity to build
Serviceableavailable market
31
Market comparison
$3 $2 $1
Billion Billion Billion
$40,000
Clients Orders Gross revenue Net revenue
20XX Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
20XX Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Income
Expenses
$12,000
Campaigns
Revenue obtained from online campaigns
Funding
$82,000
Shares
Number of shares converted into USD
$32,000
Cash
Liquid cash we have on hand
Mirjam
Nilsson
206-555-0146
www.contoso.com