0% found this document useful (0 votes)
350 views63 pages

Ajanta Footcare

Uploaded by

kamil
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
0% found this document useful (0 votes)
350 views63 pages

Ajanta Footcare

Uploaded by

kamil
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 63

ABOUT US

Ajanta Shoes is a 65-year-old footwear giant, commanding


unshaken trust in the industry. The Company has around 1000
dealers and sub-dealers all over India, and 20,000 retailers pan
India. Ajanta Footcare, the sister concern, was started in 2003
and today it has 120 company-owned showrooms spread over
Bengal, Bihar, Jharkhand, Northeast, and Odisha.
By dint of offering a much wider variety, technological
superiority, and an ever-evolving style, Ajanta Shoes has now
set foot in UP, UK, MP, Chhattisgarh, Rajasthan, Punjab, and
Haryana.
The formidable Ajanta research and development team never
runs out of ideas which explains the wide array of new Sports,
PU, PVC, and EVA shoes, sandals and slippers churned out
regularly to keep delighting its customers.
The company has three state-of-the-art production units around
Kolkata: BoralighatI, BoralighatII, and Jangalpur. Besides using
best-in-class technology to manufacture its shoes, the company
has sustainable development at its core. On 15 August 2020, the
company inaugurated a 650-kilo watt Rooftop Solar Power Plant
at its BoralighatI manufacturing unit which thus completed the
first phase of the company’s plan of generating 3 megawatts
solar energy through its 3 plants.
2
WHY WE ARE HERE?

CLOSE THE MARKET GAP TARGET AUDIENCE COST EFFICIENT TRENDY

Ajanta do have a wider product Families and Individuals: Ajanta Value-conscious Consumers: Ajanta Fashion-forward Individuals: With
range catering all age groups offers a wide range of footwear provides good quality footwear at collaborations with designers and an
with effective price points, and for men, women, and children, affordable prices, making it attractive emphasis on trendy designs, Ajanta also
no other product on the market making it appealing to families to value-conscious consumers who seek targets fashion- conscious consumers
offers the same benefits and individuals of different ages durability and style without breaking who want to stay on top of the latest
and demographics. the bank. styles.

6/22/20XX
GURGAON’S
Sadarbazar -Gurugram
DEMOGRAPHY
•Population: 876,969

•Population density:1,241 people per square

kilometre. •Sex ratio:853 females per 1,000 males

•Literacy rate:84.4%

•Religion:93.03% Hindu, 4.68% Muslim, 1.00% Sikh,

0.64% Christian, 0.39% other.


6/22/20XX •Language :Punjabi and Hindi, Rajasthani 4
BRAND POSITIONING

UNIQUE SELLING CUSTOMER


PROPOSITION EXPERIENCE

Establishing a clear USP will help Creating an exceptional in-store


differentiate the store from experience can foster brand
competitors, whether it's through loyalty and encourage word-of-
product quality, price point, or mouth referrals.
customer service.
PARTNERSHIPS AND COLLABORATIONS

LOCAL INFLUENCERS COMMUNITY INITIATIVES

Collaborating with local influencers Engaging in community initiatives


can help tap into existing follower can build goodwill and establish
bases and generate buzz around the store as a responsible and
the store opening. involved local business.
PROMOTIONAL STRATEGIES

LOCAL ENGAGEMENT DIGITAL PRESENCE

Tailoring marketing efforts to local Leveraging social media and online


events and communities can increase marketing can help reach a broader
visibility and attract foot traffic to the audience and drive interest among
store. potential customers.
LONG-TERM GROWTH

FEEDBACK LOOP EXPANSION PLANNING

Implementing a system to gather Considering future expansion


customer feedback will enable possibilities, such as additional
continuous improvement and store locations or online sales
adaptation to market changes. channels, can set the stage for
long-term success.
LADIES CATEGORY[existing lines]
PRICE POINT BL CL ML SL LB SS LBS

0-299 4 2

300-499 19 3 1 5 2 0

500-699 19 8 14 25 13 2

700-899 24 13 28 16 24 6 2

900-1119 20 3 10 12 12 0

1120-1499 3 5 6 2 10 10

1500-1999 0 2 0 0 4 0

2000-2499 0 0 0 0 0 0

2500 & ABOVE 0 0 0 0 0 0

Grand Total 89 34 59 62 65 18 2

CONTRIBUTION
PERCENTAGE IN 11.72% 4.47% 7.77% 8.16% 8.56 2.37% 0.26%
TOTAL
EXISTING LINES
L A D I E S
LADIES GENARAL CHAPPAL(QIARRA)
LADIES CHAPPAL(BRIDAL)
LADIES CHAPPAL(TRENDY)
LADIES CHAPPAL(CUSHION)
LADIES BEACH SANDAL(AJANTA)
LADIES BEACH SANDAL(IMPAKTO)
LADIES HAWAI(COLORS)
LADIES HAWAI(AJANTA)
LADIES CANVAS(IMPAKTO)
LADIES CANVAS(AJANTA)
LADIES SHOE(QIARRA)
LADIES SHOE(AJANTA)
LADIES SPORTS SHOE(IMPAKTO BY AJANTA)
LADIES SPORTS SHOE(IMPAKTO)
PROPOSED LINE
L A D I E S
TRENDY

UNIQUE TESTED
Wide Product Product portfolio offering Surveyed with good response in Kolkata
vast price range. through different stores.

BEST TO MARKET AUTHENTIC


Beautifully designed product that's both Designed with the input of retail sales
stylish and comfortable. persons in the field
COMFY & STYLISH
MARKET VISIT
18
04-05-2024 19
04-05-2024 20
04-05-2024 21
04-05-2024 22
04-05-2024 23
Unique Tested
Surveyed with good response in Kolkata through different stores.
Wide Product Productportfolio offering vast price range.

Best to market
Beautifully designedproduct that's both
stylish and comfortable.

Authentic Designed with the input of retail sales persons in the field
Business model

Research Abstract Design

We based our research on We believe people need Minimalist design and easy
market trends and social better tools for online to use
media trends shopping that cater to
small business owners

6/22/20XX Pitch deck 25


Competitors

BATA

Our competition Product is more expensive & VM is good.

RELAXO

Product is expensive and proportionofopenfootwearis


low.

Campus

Product is very competitive, affordable & stylish products.


AJANTA

Our product is price is lower as compared to available


STELLITOES
retalers in market.
We do offer Stylish & quality sound products. Very fashionable products prices are high, wide range of
women category.
Affordability isthe main draw for our consumers to our

product.

Weneedtohaveastronghighfashion products in our line.

26
Our competition
QUALITY
PRODUCTS

RELAXO BATA
RED TAPE CAMPUS
STELLITOES
Affordable Expensive

GURGAON DREAMZ
LOCAL MALL ( 2.5 )
SHOPS

Low Quality
Product benefits

1. Competitive price with quality products.

2. Updated designs.

3. Wider range.

6/22/20XX 28
Company overview
Market overview
$3B Opportunity to build

Fully inclusive market

Total addressable market

$2B Freedom to invent

Selectively inclusive market

Serviceableavailable market

$1B Few competitors

Specifically targeted market

Serviceable obtainable market

6/22/20XX Pitch deck 30


Growth strategy
How we’ll scale in the future

January February March April May June

Roll out stylish & more Refresh lines more effitiently


competitive product to retail after getting market
store in the region to help response.
establish the product

July August Se ptember October November December

Gather feedback from the


retail community to expand
availability of the product

31
Market comparison

$3 $2 $1
Billion Billion Billion

Opportunity to build Freedom to invent Few competitors

Addressable market Serviceable market Obtainable market

6/22/20XX Pitch deck 32


Traction
Forecasting for success

Key metrics Revenue by year

$40,000
Clients Orders Gross revenue Net revenue

20XX 10 1100 $10,000 $7,000 $30,000

20XX 20 200 $20,000 $16,000 $20,000

20XX 30 300 $30,000 $25,000


$10,000

20XX 40 400 $40,000 $30,000


$0
20XX 20XX 20XX 20XX

6/22/20XX Pitch deck 33


Two-year action plan

Draft blueprints Gather feedback Deliver to client

20XX Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

20XX Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Run focus groups Test design Launch design

6/22/20XX Pitch deck 34


Financials
Year 1 Year 2 Year 3

Income

Users 50,000 400,000 1,600,000

Sales 500,000 4,000,000 16,000,000

Average price per sale 75 80 90

Revenue @ 15% 5,625,000 48,000,000 216,000,000

Gross profit 5,625,000 48,000,000 216,000,000

Expenses

Sales & marketing 5,062,500 38,400,000 151,200,000 70%

Customer service 1,687,500 9,600,000 21,600,000 10%

Product development 562,500 2,400,000 10,800,000 5%

Research 281,250 2,400,000 4,320,000 2%

Total expenses 7,593,750 52,800,000 187,920,000

6/22/20XX Pitch deck 35


Meet the team
Takuma Hayashi Mirjam Nilsson Flora Berggren Rajesh Santoshi
President Chief Executive Officer Chief Operations Officer VP Marketing

6/22/20XX Pitch deck 36


Meet the full team

Takuma Hayashi Flora Berggren Graham Barnes Elizabeth Moore


President Chief Operations Officer VP Product Product Designer

Mirjam Nilsson Rajesh Santoshi Rowan Murphy Robin Kline


Chief Executive Officer VP Marketing SEO Strategist Content Developer

6/22/20XX Pitch deck 37


$14,000
Angel investments
Amount obtained through other investors

$12,000
Campaigns
Revenue obtained from online campaigns

Funding
$82,000
Shares
Number of shares converted into USD

$32,000
Cash
Liquid cash we have on hand

6/22/20XX Pitch deck 38


Summar y

At Contoso, we believe in giving 110%. By finding new ways to


engage with customers from across the globe, we’re disrupting the
online shopping landscape and fostering a consumer- firstmindset.
We thrive because of our market knowledge and
a greatteam behind our product. As our CEO says, "Efficiencies will
comefrom proactively transforming how we do business."

6/22/20XX Pitch deck 39


Thank you

Mirjam
Nilsson

206-555-0146

[email protected]

www.contoso.com

You might also like