Module 1 Introduction To Economics
Module 1 Introduction To Economics
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1.1 INTRODUCTION
Definition of Economics:
Economics is the social science that studies how individuals, businesses,
governments, and societies allocate scarce resources to satisfy their unlimited wants and
needs. It examines how people make choices in a world with limited resources, aiming to
maximize their well-being or utility.
Economics is divided into two broad branches: microeconomics, which focuses on
individual economic agents such as households and firms, and macroeconomics, which
studies the overall economy, including factors like inflation, unemployment, and economic
growth.
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2. Choice: Is the process of selecting one option or course of action over others.
Because of scarcity, individuals and organizations must make choices to allocate
resources wisely. Engineers must decide on the best use of resources to achieve
project objectives while considering trade-offs between different design options.
3. Opportunity Cost: Is the value of the next best alternative that must be foregone
when a decision is made. In other words, it is the cost of choosing one option over
another. When engineers make choices about project investments or design
alternatives, they must be aware of the opportunity costs associated with their
decisions. Understanding opportunity costs enables engineers to evaluate the
benefits and drawbacks of each choice more accurately.
The principles of engineering economics are essential guidelines that help engineers
make informed and effective financial decisions in their projects. Let's elaborate on each
principle:
1. Know the problems and produce alternatives: The first step in engineering
economics is to clearly understand the problems and objectives of the project.
Engineers need to identify potential solutions and alternatives that can address these
problems effectively. Generating multiple alternatives allows for a comprehensive
evaluation of options.
5. Don’t forget the other criteria: While financial factors are critical, engineering
decisions should also consider non-monetary criteria such as social, environmental,
and ethical aspects. These qualitative factors may have significant implications for
the project's success and overall impact.
6. Consider the risk and uncertainties: Most engineering projects involve varying
degrees of risk and uncertainty. Engineers should account for these factors when
evaluating alternatives. Techniques such as sensitivity analysis and probabilistic
modeling can help assess how different levels of uncertainty may influence
outcomes.
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7. Review your decisions: Engineering economics is an iterative process. Engineers
should review their decisions periodically; especially as new information becomes
available or circumstances change. Re-evaluating decisions allows for adjustments
and ensures that the chosen alternative remains valid throughout the project's
lifecycle.
Engineering Economics and the Design Process go hand in hand when making
decisions in engineering projects. Let's align the steps of the Engineering Economic Analysis
Procedure with the activities of the Engineering Design Process:
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5. Analysis and comparison of the alternatives (Activity 4: Analysis, optimization,
and evaluation): Engineers conduct a comprehensive analysis and comparison of the
alternatives based on the selected criterion. This involves using economic evaluation
methods such as net present value (NPV), internal rate of return (IRR), or cost-
benefit analysis.
Study Case: A friend of yours bought a small apartment building for $100,000 in a college
town . She spent $10,000 of her own money for the building and obtained a mortgage from a
local bank for the remaining $90,000. The annual mortgage payment to the bank is $10,500.
Your friend also expects that annual maintenance on the and grounds will be $15,000. There
are four apartments (two bedroom each) in the building that can each be rented for $360 per
month.
A lot more money is being spent by your friend each year than is being received.
Expense > Revenue
$ 10,500 + $ 15,000 = $ 25,500 > 4 x $360 x 12 month = $ 17,280
$ 25,500 > $ 17,280 ( variance $ 8,220 )
The problem could be that the monthly rent is too low. She is losing $ 8,220 per year
• Option (1). Raise the rent (Will the market bear an increase?)
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• Option (2). Lower maintenance expenses (But not so far as to cause safety
problems)
• Option (3). Sell the apartment building. (What about a loss?)
• Option (4). Abandon the building (Bad for your friend’s reputation)
Option (1). Raise total monthly rent to $ 1,440 + $ R for the four apartments to cover
monthly expenses of $ 2,125.
Note that the minimum increase in rent would be ($ 2,125 – $ 1,440) / 4 = $ 171,25 per
apartment per month (Almost a 50% increase !).
Option (2) . Lower monthly expenses to $ 2,125 – $C so that these expenses are covered
by the monthly revenue of $ 1,440 per month. This would have to be accomplished
primarily by lowering the maintenance cost.
There’s not much to be done about the annual mortgage costs unless a favorable
refinancing opportunity presents itself.
Option (3). Try to sell the apartment building for $ X, which recovers the original $ 10,000
investment and (ideally) recovers the $ 685 per month loss ($ 8,220 / 12) on the venture
during the time it was owned.
Option (4). Walk away from the venture and kiss your investment good-bye. The bank would
likely assume possession through foreclosure and may try to collect fees from your friend.
This option would also very bad for your friend’s credit rating.
Criterion that your friend concern is to minimize the expected loss of money and credit
worthiness
Minimize the expected loss of money. In this case you might advise your friend to pursue
Option (1) or (3)
Credit worthiness. Option (4) is immediately ruled out and Option (3) could also harm your
friend’s credit rating.
Options (1) and Option (2) may be her only realistic and acceptable alternatives.
Your friend should probably do a market analysis of comparable housing in the area to see if
the rent could be raised (Option 1). Maybe a fresh coat of paint and new carpeting would
make the apartments more appealing to prospective renters.
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If so, the rent can probably be raised while keeping 100% occupancy of the four apartments.
In the long run your friend need to see alternatives for lowering maintenance expenses. If
there is opportunity in market selling the apartment building is also good option if capital gain
is bigger than investment cost. All those 4 alternatives should be monitored according
changes in market.
• Variable costs, on the other hand, fluctuate with the level of production or activity.
They increase as production increases and decrease as production decreases.
Examples: raw materials, direct labor, and utilities directly tied to production.
Understanding the distinction between fixed and variable costs is crucial in cost-
volume-profit analysis and helps in determining breakeven points and profitability at different
production levels.
• Indirect costs, also known as overhead costs, are expenses that cannot be directly
attributed to a specific product or activity. Instead, they are incurred to support overall
operations.
Examples: utility costs for the entire facility, administrative salaries, and general
maintenance.
Distinguishing between direct and indirect costs is vital for accurate cost allocation
and helps in understanding the total cost of a project or product.
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• Marginal Revenue: Marginal revenue is the additional revenue earned from selling
one additional unit of output. It is essential in pricing decisions and helps in
determining the optimal selling quantity to maximize profits.
Analyzing marginal costs and revenues aids in identifying the point where additional
production or sales become less profitable.
• Incremental costs are the additional costs incurred when choosing one alternative
over another. It focuses on the difference in costs between two choices. Incremental
costs are essential in making decisions between alternatives, as they provide insight
into the additional expenses associated with a specific option.
Considering incremental costs and disregarding sunk costs ensures that decision-
making is forward-looking and based on relevant information.
Present economics studies play a crucial role in various fields, including business,
engineering, and policy-making. These studies provide valuable insights and analysis that
guide decision-makers in making informed choices.
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3. Cost Estimation Techniques: Cost estimation techniques are used to predict the
expenses associated with a project or operation. Accurate cost estimation is crucial
for budgeting and resource allocation. Various techniques, such as parametric
estimating, analogous estimating, and bottom-up estimating, are employed to
determine the project's overall cost.
These present economics studies provide valuable information for organizations and
policymakers to make well-informed decisions. Whether it's understanding market trends
and demand patterns, assessing the feasibility of projects, estimating costs accurately, or
optimizing asset management, present economics studies contribute to improved efficiency,
profitability, and sustainable growth.
Instructions: This written test aims to assess your understanding of fundamental economics
concepts, principles of engineering economics, and engineering economy terms. The test
consists of both multiple-choice and short-answer questions. Read each question carefully
and provide your responses to the best of your knowledge.
A. Multiple-Choice Questions
1. Economics is the social science that studies:
a) The history of money
b) How individuals allocate limited resources to satisfy unlimited wants
c) The principles of engineering design
d) The geology of natural resources
2. The time value of money recognizes that:
a) Money has a constant value over time
b) Money is worth less in the future due to inflation
c) Money can be invested to earn interest or returns
d) Money has no impact on decision-making
3. What is the key difference between fixed costs and variable costs?
a) Fixed costs change with production levels, while variable costs remain constant.
b) Fixed costs are incurred for short periods, while variable costs are long-term
expenses.
c) Fixed costs do not vary with production levels, while variable costs fluctuate.
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d) Fixed costs are associated with labor, while variable costs pertain to raw materials.
B. Short-Answer Questions
1. Define opportunity cost and explain its importance in decision-making.
2. Provide an example of a direct cost and an indirect cost in the context of an
engineering project.
3. Explain the concept of marginal revenue and how it is used in pricing decisions.