Deixis
Deixis
Context
It must be the case that we use the meanings of the words, the context in
which they occur, and some pre-existing knowledge of what would be a likely
message as we work toward a reasonable interpretation of what the
producer of the sign intended it to convey. Our interpretation of the
“meaning” of the sign is not based solely on the words, but on what we think
the writer intended.
Deixis
There are some very common words in our language that can’t be
interpreted at all if we don’t know the context. These are words such as here
and there, this or that, now or then, yesterday, today or tomorrow, as well as
pronouns such as you, me, she, him, it, them. Some sentences of English are
virtually impossible to understand if we don’t know who is speaking, about
whom, where and when. For example, what is the meaning of: You’ll have to
bring it back tomorrow because she isn’t here today? Out of context, this
sentence is really vague. It contains a large number of expressions (you, it,
tomorrow, she, here, today) that rely on knowledge of the local context for
their interpretation. In context, we are expected to understand that the
delivery driver (you) will have to return on February 15th (tomorrow) to 660
College Drive (here) with the long box (it) labeled “flowers, handle with care”
addressed to Lisa Landry (she).
Reference
Inference
As in the “Mr. Kawasaki” example, a successful act of reference depends
more on the listener/reader’s ability to recognize what the speaker/writer
means than on the listener’s “dictionary” knowledge of a word that is used.
For example, in a restaurant, one waiter can ask another, Where’s the
spinach salad sitting? and receive the reply, He’s sitting by the door. If you’re
studying linguistics, you might ask someone, Can I look at your Chomsky? and
get the response, Sure, it’s on the shelf over there. And when you hear that
Jennifer is wearing Calvin Klein, you avoid imagining someone called Calvin
draped over poor Jennifer and recognize that they are talking about her
clothing. These examples make it clear that we can use nouns associated
with things (salad) to refer to people, and use names of people (Chomsky,
Calvin Klein) to refer to things. The key process here is called inference.