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Bharat Panthi
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18 views

Questionnaires

Uploaded by

Bharat Panthi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Questionnaires for Respondents

Dear Respondents,

My name is Bharat Panthi, and I am a student currently studying at the Lumbini


Banijya Campus in MBS. My research is “The Influence of User-Generated Content
(UGC) on Consumer Purchase Intention". [Social media users’ posts, product/service-
related photos, online reviews, shares, etc.]The study specifically focuses on
smartphone brands within the Butwal Sub-Metropolitan City area. Your participation
in this research is incredibly valuable, as it will contribute to our understanding of
how user-generated content shapes consumer behavior in the smartphone industry.
Your insights will not only enhance my academic journey but also provide practical
implications for marketers and businesses. Thank you so much for taking the time to
participate in this study. Your contribution is highly appreciated!

Part A
Demographic and Multiple Questionnaires

Gender: Male Female Other

Age Group: 18-24 25-34 35-44 45 above

Educational level: SEE Plus Two Bachelor’s degree Master degree


Occupation: Student Employed full-time Employed Part time
Self-employed Unemployed Retired

Part B
Likert Scale Questionnaires

These Likert scale questionnaires are designed to assess various aspects of user
engagement, perception, and behavior related to smartphone brands through user-
generated content. The statements are measured on five-point Likert scale where SD
indicate Strongly Disagree, D indicate Disagree, N indicate Neutral, A indicate Agree
and SA indicate Strongly Agree.
To what extent do you agree with the following statements?

Statements SD D N A SA
1 2 3 4 5
Information (INF)
INF1 The information in user-generated content about
smartphone brands is reliable.
INF2 The information in user-generated content about
smartphone brands is comprehensive.
INF3 The information in user-generated content about
smartphone brands is up-to-date.
INF4 The information in user-generated content about
smartphone brands is easy to understand.
INF5 The information in user-generated content about
smartphone brands is useful for making purchase
decisions.
Interaction (INT)
INT1 I frequently interact with user-generated content
about smartphone brands.
INT2 Interacting with user-generated content about
smartphone brands enhances my knowledge about
them.
INT3 I find the interaction with user-generated content
about smartphone brands enjoyable.
INT4 I feel more connected to the smartphone brand
community when I interact with user-generated
content.
INT5 The interaction with user-generated content
influences my purchase decision of smartphone
brands.
Brand Awareness (BAW)
BAW1 User-generated content increases my awareness of
different smartphone brands.
BAW2 User-generated content helps me recall specific
smartphone brands.
BAW3 User-generated content keeps me updated about
new smartphone brands.
BAW4 User-generated content enhances my knowledge
about the features of different smartphone brands.
BAW5 User-generated content makes me more familiar
with the reputation of different smartphone brands.
Brand Association (BRA)
BRA1 User-generated content helps me associate positive
attributes with smartphone brands.
BRA2 User-generated content influences my perception of
the quality of smartphone brands.
BRA3 User-generated content shapes my understanding of
the values of smartphone brands.
BRA4 User-generated content helps me relate to the
personality of smartphone brands.
BRA5 User-generated content influences my emotional
connection with smartphone brands.
Perceived Quality (PQ)
PQ1 User-generated content influences my perception of
the quality of smartphone brands.
PQ2 User-generated content helps me understand the
performance of different smartphone brands.
PQ3 User-generated content provides insights into the
reliability of different smartphone brands.
PQ4 User-generated content influences my perception of
the durability of smartphone brands.

PQ5 User-generated content helps me assess the overall


quality of smartphone brands.
Purchase Intention (PI)
PI1 User-generated content influences my intention to
purchase a specific smartphone brand.
PI2 User-generated content makes me more likely to
consider purchasing a new smartphone brand.
PI3 User-generated content influences my decision to
switch to a different smartphone brand.
PI4 User-generated content makes me more likely to
recommend a smartphone brand to others.
PI5 User-generated content influences my decision to
repurchase the same smartphone brand.

Source: https://www.jmir.org/2014/4/e118/
https://www.researchgate.net/publication/335486339
https://fbj.springeropen.com/articles/10.1186/s43093-023-00276-3

Thank You!!

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