Phần 1

Câu 1: Choose the acceptable advertising practices from below options:

A Using unallowed children image
B Using offensive contents
C Promoting technologies on TV
D Exploiting people’s fears and worries

Câu 2 : What makes a good TV advertisement:

A controversial
B unpleasant
C false
D interesting

Câu 3: We ....... in Hoi An 5 years ago

A have lived
B are living
C live
D lived

Câu 4: Hudson company’s market share in the USA …… because of the increased
competition from Asian companies have selling similar products at much lower prices
A rocketed
B higher
C has decreased
D high

Câu 5: The tendency to always buy a particular brand is also called:

A Brand loyalty
B Brand positioning
C Branding
D Brand awareness

Câu 6: How do we call the best-selling product or brand in a market:

A Challenger
B Leader
C Runner up
D Qualifier

Câu 7: We spent time for ….. because we need information about what consumers
want or need
A a research
B an offer
C a website
D a broadcasting
Câu 8: A brand ...
A boost the efficiency of workers
B gives a product an identity
C helps to run an advertisement efficiently
D helps to print the tag

Câu 9: Find the noun or a noun phrase which go with the verb “run”
A an event
B a standee
C backdrop
D a client

Câu 10: So much has Mercedes changed that in three years it has gone from the worst
performing of the large luxury car makers to the …..
A disaster
B recorder
C breaker
D pioneer

Câu 11: Mercedes recognized a dramatic change in financial result, also called its ....:
A picture
B bottom line
C portal
D sharing

Câu 12: Vietnam officially .... a full member of ASEAN in July 28, 1995
A has become
B becoming
C became
D becomes

Câu 13: Topalino market .... has declined by almost 25%

A deal
B part
C figures
D share

Câu 14: Describe the activities of human resources (HR):

A working with figures
B testing new products
C making things
D recruitment

Câu 15: The company had a good sales performance on luxurious products and was
the ..... in the industry
A recruitment
 B market leader
C making things
D upmarket

Câu 16: …… is a company which is at least half-owned by another company

A Showroom
B Store
C Consultancy
D Subsidiary

Câu 17: Which team is in charge of branding and creative:

A R&D
B Marketing
C Management team
D Sales

Câu 18: The money a company makes after taking away its costs and tax is its ….
A market share
B net profit
C revenue
D incentive

Câu 19: The 'Think small' Volkswagen Beetle advert was one of …. most successful
advertising campaigns
A consider
B considered
C are considering
D have considered

Câu 20: What makes Google a great workplace is that the nature of the work itself is
very … and interesting
A chilling
B attractive
C excessive
D challenging

Câu 28: VinFast …….. cars

A produce
B produces
C are producing
D has produced
Câu 22: The main function of a brand is to enable customer to choose one thing from
another, often in markets where there is very little difference between the …..
A audiences
B target customers
C targets
D products

Câu 23: Do you think Mr Clever ……... like to learn any more digital tools?
A could
B can
C does
D would

Câu 24 What is the term to call the set of products made by a company:
A product range
B lifecycle
C segment
D co-ownership

Câu 25: ….. is the use of a well-known person to advertise products

A Endorsement
B Placement
C TVC
D Livestreaming

Câu 26: How do we call customers of a similar age, income level or social group:
A Segment
B Product
C Team
D Facility

Câu 27 : ….. is the percentage of sales a company has

A Market share
B Growth rate
C Net profit
D Gross profit

Câu 28: ……………….. have been warned that their Facebook profile could damage
their employment prospects
A HR executives
B Jobseekers
C Managers
D Marketing executives

Câu 29: ..... is the introduction of a product to the market

A Challenge
 B Launch
C Research
D Loyalty

Câu 30: At the moment, Shopee … with brand owners to remove fake items.
A is working
B are working
C have worked
D works

Câu 31: Couches and scooters are all part of the furniture in Google …...
A hammocks
B offices
C parking lot
D team

Câu 32: Low sales are due to strong …… in this segment of the market
A competition
B vision
C supply
D level

Câu 33: ………. you let us know your decision as soon as possible?
A What
B Would
C When
D How

Câu 34: A lot of cosmetics companies give away ….. so that customers can try the
product before they buy.
A free samples
B leaflets
C headcounts
D standees

Câu 35: Celebrity …. is a technique that is very popular in advertising at the moment.
A exhibition
B endorsement
C experience
D application

Câu 36: Samsung is a Korean company which supplies ………. products

A electronic
B software
C fresh
D grocery
Câu 37: If news about a product comes to you by…. , someone tells you about it
rather than you seeing an advert
A KOC
B word of mouth
C KOL
D TV

Câu 38: Google employees have the independence to decide how they want to ….
because Google wants to foster the intellectual activity.
A play
B read
C cycle
D work

Câu 39: Below is a ……….. to confirm what we agreed at our recent meeting
A paragraph
B minute
C paraphrase
D excuse

Câu 40: Google ….. free foods for its employees as an employee benefit
A starts
B was starting
C provides
D has provided

Câu 41: The succesful candidate will have a good ….. and relevant work experience
A coordination
B academic background
C requirements
D job title

Câu 42: There has been an increase ........... €2m in our sales
A by
B then
C of
D to

Câu 43: I'm going to tell you about the ideas we've come up with for the …..
campaign.
A account
B advertising
C word of mouth
D accounts
Câu 44: I hope he will ……… by the end of the day
A make a decision
B make a course
C make a living
D make up

Câu 45: I will finish with the …. for the commercial

A telling
B storyboard
C filler
D stock

Câu 46 : A company which ……. another company is called a parent company

A hire
B lease
C lend
D owns

Câu 47: …….. is the help you get from a company when you start to use their product
A After-sales service
B Moneyback guaratee
C Telesales
D Credit

Câu 48: We want to …. a TVC in Russia

A film
B work
C design
D last

Câu 49: Our …….. is low, so we should be very careful with cashflow
A height
B production cost
C medium
D profit margin

Câu 50: The new director will be ………. in Da Nang

A based
B base
C basing
D seated

Câu 51: The 'Pepsi brings Tet home' advert was one of …. most successful advertising
campaigns
A like
B the
 C scene
D payment

Câu 52: Some products are developed in response to …..…. research, they come from
customer’s ideas
A recycle
B competitor’s
C paper
D customer

Câu 53: This concept breaks the boundaries of the perceived confines of TV ...
A profile
B client brief
C advertising
D business manager

Câu 54: Ms Linh Tran is happy to reward her staff at Ogilvy and Mather with
performance-based …..
A allowance
B revenue
C sales
D bonuses

Câu 55: Certain companies offer career ………….. to people without formal
qualifications
A opportunities
B ladder
C break
D extra

Câu 56: The amount of money a company receives from sales in a particular period is
called its ……
A profit
B franchising
C partnership
D turnover

Câu 57: The company’s efforts to boost its ……………. paid off in the first quarter as
its revenue was almost USD6.2 million
A workforce
B debt
C market share
D balance

Câu 58: Promoting …. is prohibited in Viet Nam

A alcohol
 B plastic surgery
C cosmetics
D holiday retreat

Câu 59: Thu Le was very happy when she earns her first ………….
A job
B project
C subject
D bonus

Câu 60: Mr Nam Nguyen decided on his career ….... when he was in his second year
of university and he followed it until he retired
A move
B plan
C training
D extra

Câu 61: The …… a company has in a particular market is its market share
A revenue
B contribution
C percentage of sales
D sales volume

Câu 62: You must be confident because the job involves sales …………….
A presentation
B contracting
C services
D team

Câu 63: ………………… is the cost of a company’s shares

A Incentive
B Impression
C Share price
D Market share

Câu 64: A company which is more than 50% owned by another company is called a
…….
A parent company
B mother company
C subsidiary
D branch

Câu 65: Linh Tran has to …………. for a meeting with her upper manager in 40
minutes
A prepared
B prepare
 C preparing
D repair

Câu 66: If you ………… your order, we could offer you a much higher discount
A move
B lower
C decrease
D increase

Câu 67: Our profit margin is low, so we must not offer any further ………….
A advertisement
B cash
C discount
D loan

Câu 68: …… should not use actors who pretend to be ‘experts’

A Telecom
B TV Advertising
C Backdrop
D Standee design

Câu 69: Phoenix Media announced an increase …. 2 billions in revenue

A by
B to
C means
D of

Câu 70: Many companies use …. because they can target a particular group of
consumers all at the same time.
A bonuses
B sales team
C email marketing
D slogans

Phần 2:

Câu 1: Choose the acceptable advertising practices from below options:

A Using young model
B Using actors who pretend to be ‘experts’
C Promoting alcohol on TV
D Exploiting people’s fears and worries

Câu 2 : What makes a good TV advertisement:

A controversial
B unpleasant
 C interesting
D disappointing

Câu 3: We ....... in Hanoi 5 years ago

A lived
B are living
C live
D have lived

Câu 4: Hudson company’s market share in the USA has decreased because of the
increased competition from Asian companies have selling similar products at much
….. prices
A expensive
B higher
C lower
D high

Câu 5: Sales reached a peak .......... €7m in July.

A by
B to
C out of
D of

Câu 6: Many companies use …. because they can target a particular group of
consumers all at the same time.
A KOC
B email marketing
C word of mouth
D standees

Câu 7: The “Vinamilk - since 1976” campaign was one of …. most successful
marketing campaigns early this year
A like
B the
C scene
D payment

Câu 8: A brand ...

A enables the target consumer to decide if they want the product or
not
B helps to print out the leaflet
C gives a better sales training
D helps to deliver the emails

Câu 9: This concept breaks the boundaries of the perceived confines of TV ...
A profile
 B client brief
C advertising
D business manager

Câu 10: Business competitor can be also called

A rival
B recorder
C breaker
D pioneer

Câu 11: Mercedes had a complete change from a bad situation to a good one, Mercedes
indeed took a ….. :
A picture
B turnaround
C portal
D sharing

Câu 12: According to research, 70% of employers research ……… online

A client
B manager
C candidate
D recruitment tools

Câu 13: Topalino market share has declined by almost .....

A 25%
B one part
C Hershey
D USD25,000,000.00

Câu 14: The company focuses mainly on ..... products and was the market leader in
luxury industry
A recruitment
B inexpensive
C making things
D upmarket

Câu 15: Which department is in charge of recruitment and training:

A logistics
B human resources
C sales and marketing
D finance

Câu 16: Which team is in charge of contract drafting:

A Administrative
B Back office
 C Front door
D Legal

Câu 17: What makes a good TV advertisement:

A interesting
B controversial
C strange
D shocking

Câu 18: The money a company makes after taking away its costs and tax is its …...
A market share
B net profit
C revenue
D incentive

Câu 19: Low sales are due to strong competition in this ….….. of the market
A entry
B share
C segment
D position

Câu 20: Knowledge of advertising code of practice is vital to those wishing to work in
…. advertising industry
A an
B a
C not applicable
D the

Câu 21: ………. you like some more tea?

A Can
B Would
C Can
D Could

Câu 22: Thank you for your job offer, my ……… is 30 days.
A confirmation
B delay
C holiday
D notice period

Câu 23 ( N ): A company which owns another company is called a ……

A big company
B corporate firm
C subsidiary
 D parent company

Câu 24 ( N ): …….. is a Korean company which supplies electronic products

A Samsung
B Toyota
C Subaru
D Lotte

Câu 25: Brand gives a product an …. :

A identity
B approach
C supplier
D package

Câu 26: Louis Vuitton usually … its products through authentic Louis Vuitton
boutiques.
A sells
B produces
C selling
D are selling

Câu 27 : I usually ……. at the office at 8AM

A arrive
B arrived
C have arrive
D arrives

Câu 28: Vinfast …….. cars

A produce
B produces
C are producing
D has produced

Câu 29: According to the Kantar report, Google …. first place in the list of top 100
brands
A is holding
B holds
C held
D are holding

Câu 30: How do we call the first company to develop new methods or doing
something:
A challenger
B trailblazer
C runner up
D runner down
Câu 31: …. is financial result of a company's business
A Revenue
B Bottom line
C Managers
D Headline

Câu 32: How do we call the main office or building of a company:

A branch
B leading office
C headquarters
D store

Câu 33: Service centre is a place where …. products are mended

A great
B faulty
C perfect
D grey

Câu 34: …….. is the help you get from a company when you start to use their product:
A After-sales service
B Moneyback guaratee
C Telesales
D Credit

Câu 35: The succesful candidate will have a good academic background and relevant
………..
A coordination
B work experience
C requirements
D job title

Câu 36: In …. , people research and develop new products.

A R&D
B HR
C flagship store
D co-ownership

Câu 37: Google’s managers receive a quarterly “celebratory fund” either to reward
accomplishments, or to build ……
A the wall
B teamwork
C football
D communications channels

Câu 38: Sales reached a low point ........... €1m in April

 A from
B to
C by
D of

Câu 39: Below is an ……….. of the points we shall discuss in the meeting
A paragraph
B agenda
C paraphrase
D excuse

Câu 40: ……… is a financial market in which prices are falling

A Profile
B Portfolio
C Bear market
D Business manager

Câu 41: ………… happens when the goods you require are not available:
A Out of service
B Out of stock
C Stockage
D Warehousing

Câu 42: ………….... is to do or provide something that is necessary

A To look up
B To take advantage
C To meet a need
D To offer

Câu 43: Options or futures based on underlying assets such as shares, bonds and
currencies are also called:
A earnings
B derivatives
C equities
D extra

Câu 44: On …. of Beta Advertising, I'd like to welcome you

A decision
B a course
C behalf
D make up

Câu 45: I'd like to outline the campaign ….. we've developed for you
A typo
B concept
C experience
 D application

Câu 46: I will finish with the storyboard for the ……

A coupon
B layout
C report
D TVC

Câu 47: The 'Coke brings magic home' advert was one of …. most successful
advertising campaigns
A the
B official
C timing
D working

Câu 48: Next year, I am going to work for an advertising … in the USA.
A agency
B seat
C courses
D partnership

Câu 49: Our …….. is low, so we should be very careful with cashflow.
A height
B production cost
C medium
D profit margin

Câu 50: The new sales director will be ………. in Ha Noi

A based
B base
C basing
D seated

Câu 51: Press ….. includes magazines and newspaper

A style
B coverage
C PR
D laying

Câu 52: The amount of money a company receives from …………….. in a particular
period is called its turnover
A marketing
B franchising
C partnership
D sales
Câu 53: The percentage of sales a company has in a particular market is its …..
A revenue
B contribution
C market share
D sales volume

Câu 54: This ….. breaks the boundaries of the perceived confines of TV advertising
A standee
B road show
C hanger
D concept

Câu 55: The job involves sales ……………., so you must be confident
A presentation
B contracting
C services
D team

Câu 56: Some products are developed in response to …..…. research, they come from
customer’s ideas
A recycle
B competitor’s
C paper
D customer

Câu 57: The company’s efforts to boost its ……………. paid off in the first quarter as
its revenue was almost USD6.2 million
A workforce
B background
C market share
D balance

Câu 58: Sales professionals agreed that the top …………. for sales people was
money, including bonuses and commission
A incentive
B praise
C verbal praise
D holiday

Câu 59: Advertising should not focus on exploiting people’s…

A memories
B excitement
C experiences
D fear and worries
Câu 60: Advertising companies spend a lot of money on creating …. that are short and
memorable, such as the message for Nike: 'Just do it'.
A standee
B slogan
C leaflet
D logo

Câu 61: The advertising agency ……….. in 1982

A starting
B was starting
C started
D has started

Câu 62: Please ……. for a meeting with our client in an hour
A prepare
B prepared
C preparing
D repair

Câu 63: ………………… is the cost of a company’s shares

A Incentive
B Divident
C Share price
D Market share

Câu 64: A company which is more than 50% owned by another company is called a
…….
A parent company
B mother company
C subsidiary
D branch

Câu 65: So much has Mercedes changed that in three years it has gone from the worst
performing of the large luxury car makers to the …….
A trailblazer
B ladder
C competitor
D extra

Câu 66: Google is encouraging staff to meet each other, interact in informal settings
and promoting a ….. working environment
A agressive
B individual
C lowkey
D friendly
Câu 67: Our profit margin is low, so we must not offer any further ………….
A advertisement
B cash
C discount
D loan

Câu 68: Four major brands achieve ………. of over 40% amongst the UK adult
population.
A branding
B awareness
C styling
D positioning

Câu 69: What makes Google a great workplace is that the ….. itself is very
challenging and interesting
A clothes
B employee uniform
C employee party
D nature of the work

Câu 70: Many companies use …. because they can target a particular group of
consumers all at the same time.
A bonuses
B sales team
C email marketing
D slogans