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Types of Consumer

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Paramesswari Natarajan
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7 views

Types of Consumer

Uploaded by

Paramesswari Natarajan
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Definition of Consumer Buying Behavior:

We have all experienced the moment when we walk into a store and see something that we just have to have. Retailers spend billions
of dollars every year trying to generate that feeling in their customers. Web campaigns, video and print ads, social media campaigns,
and branding seem to converge as the consumer finally feels a connection to a product and makes a purchase. So what drives that
behavior? And how do you capture and then replicate that lightning-in-a-bottle moment when a potential customer turns into a buyer?
This blog will dive into what consumer buying behavior is, what influences it, and what the different types of buyers are.

Consumer Buying Behavior refers to the actions taken (both on and offline) by consumers before buying a product or service. This
process may include consulting search engines, engaging with social media posts, or a variety of other actions. It is valuable for
businesses to understand this process because it helps them better tailor their marketing initiatives to the marketing efforts that have
successfully influenced consumers to buy in the past.

There are several factors that affect this type of behavior.

Click here to get a free, custom report for your business about consumer buying behavior.

What are the major factors that influence consumer buyer behavior?
A variety of factors go into the consumer buyer behavior process, including cultural, social, personal, and psychological factors. Taken
separately, they may not result in a purchase. When put together in any number of combinations, the likelihood increases that someone
will connect with a brand and make a purchase. Let’s take a closer look at each of these factors.

 Cultural Factors - Culture is not always defined by a person's nationality. It can also be defined by their associations, their
religious beliefs or even their location.
 Social Factors - Elements in a person's environment that impact the way they see products.
 Personal Factors - These may include someone's age, marital status, budget, personal beliefs, values, and morals.
 Psychological Factors - A person's state of mind when they are approached with a product will often determine how they feel
not only about the item itself but the brand as a whole.

What are the four types of buyers?


There are four different types of buyers: the analytical, the amiable, the driver, and the expressive buyer. They differ based on what
motivates them to make a purchase.

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