INTRODUCTION

MARKETING MANAGEMENT
Marketing is defined by the American Marketing Association (AMA) as the activity set of
and processes for creating, communicating, delivering, and exchanging offerings that have
value for customers, clients, partners and society at large. Marketing is product or service
selling related overall activities. The term developed from an original which referred literally
to going to a market to buy or sell goods or services. Seen from a systems point of view, sales
process engineering marketing is “a set of processes that are interconnected and
interdependent with other functions, whose methods can be improved using a variety of
relatively new approaches”.

The Chartered Institute of Marketing defines marketing “the management process

responsible for identifying, anticipating and satisfying customer requirements profitably .”
A different concept is the value-based marketing which states the role of marketing to
contribute to increasing shareholder value. In this context , marketing is defined as “ the
management process that seeks to maximize returns to shareholders by developing
relationships with valued customers and creating a competitive advantage.”

Marketing practice tended to be seen as a creative industry in the past, which included
advertising, distribution and selling. However, because the academic study of marketing
makes extensive use of social sciences, psychology, sociology, mathematics, economics,
anthropology and neuroscience, the profession is now widely recognized as a science,
allowing numerous universities to offer Master-of-Science (MSc) programmers. The
overall process starts with marketing research and goes through market segmentation,
business planning and execution, ending with pre- and post-sales promotional activities. It is
also related to many of the creative arts. The marketing literature is also adept at Re-
inventing itself and its vocabulary according to the times and the culture.

CUSTOMER SATISFACTION

Customer Satisfaction is term frequently used in marketing. It is a measure of how

products and services supplied by a company meet or surpass customer expectation.
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Customer satisfaction is defined as “the number of customers or percentage of total

customers. Where Reported experience with a firm, its products, or its se(ratings)
exceeds specified satisfaction goals.”

Customer estimate which offer will the most value. Customer are value maximize within
the bounds of search costs and limited knowledge, mobility and income. They from as
expectation and value and act on it. Whether or not the offer lives up to the value
exception affects both satisfaction and repurchase probability. Satisfaction is a person’s
feeling of pleasure or disappointment resulting from comparing a product perceived
performance (or outcome ) to his or her expectations.

Satisfaction is a function of perceived performance and exception. If the performance

falls short of exception, the customer is dissatisfaction. If the performance matches the
exception, the customer is highly satisfied or delighted.

Many companies are aiming for high satisfaction because customer who are just
satisfied. Still find it easy switch when a better offer comes along. Those who are highly
satisfied are much less ready to switch. According to the above stated definitions the
products and customer value could be created and exchanged.

A product is anything that can be offered to a market to satisfy a need or want “ a

products anything that can be offered to a market for attention acquisition uses or
consumption that satisfy a want or need. It includes physical objects services, persons,
places, organizations and ideas” customer value is difference between values the
customer gain from owing or using a product and cost of obtaining products.

Today Marketing must be understood not is the old sense of making sale. “Telling and
Selling” in the new sense of customer satisfaction needs.
Customer took for various aspects to be present in any products that they are willing to
pay for. Hence it’s becomes necessary for the organizations. In the present day world
many come forward to give the customers what they need, they enhances competition
into the market.

Customer satisfaction is an abstract concept and involves such factors as the quality of
the product, the quality of the service provided, the atmosphere of the location where the
product or service is purchased, and the price of the product or service. Business often
use customer satisfaction survey to gauge customer satisfaction. Typical areas
addressed in the surveys include:

 Quality of product
 Value of product relative to price – a function of quality and price
 Time issues, such as product availability, availability sales assistance, time
waiting at checkout, and delivery time
 Service personnel issues, such as politeness, attentiveness, and helpfulness
 Atmosphere of store, such as cleanliness, organization, and enjoyable
shopping environment
 Convenience, such as location, parking, and hour of operation

Customer Satisfaction is the degree to which a buyer is satisfied with a product, service
or company, Customer Satisfaction takes place in customer head and may, but does not
have to, comply with reality. People generally develop their attitudes quickly and change
them very slowly. Customer may be mistaken in perceiving a product/ service quality and
their unreliable misperception then give birth to millions of buying decision every day.
Assessment of customer satisfaction is in fact assessment of how the customer perceive
the company activity as a supplier. When assessing customer satisfaction, the following
formula defining measurable level of customer perception can be used

WHY SURVEY YOUR CUSTOMERS?

The following are all compelling reasons to survey your customers:

CUSTOMER LOYALTY
Understand the magic what they like about you and what they dislike. Knowing what
keeps them coming back over and over again is the secret to your success. Loyalty is the
magic when they start talking about you and referring you to others.

CUSTOMER SATISFACTION

Satisfied customer are those who do not have outstanding negative issues concerning you on
their mind. This doesn't mean everything has always been perfect. Sometimes things may
not have gone all right. In all such situations you gave your customers a chance to talk to
you. Sympathetic listening to customers is essential. Online surveys provide a way where
customers get a chance to get their side of the story out without being interrupted.

EFFECTIVE COMMUNICATION

By inviting customers to talk to you and through careful design of your survey you can
effectively inform your customers about things they may not know or remind them of
important changes or innovations in your organization. This is clever because customers
will read your survey more carefully than most other communication you send them.

IMPORTANCE OF CUSTOMER SATISFACTION

The importance of customer satisfaction is apparent when you realize that, without
customers, you don't have a business. A single unsatisfied customer can send more
business away from your company than 10 satisfied customers. The more you focus on
customer retention and customer support, the more long-term business you'll get. It's
worth it to focus strategies, no matter how large or small your company is on customer
satisfaction.

UNDERSTANDING THE NEEDS OF THE CUSTOMER IS CRITICAL

A business relationship, just like any other relationship, relies on both people getting
their needs met. No matter what type of business you are in, all customers want the same
thing. They want to feel welcomed and appreciated by you and your staff. They don't
want to get the impression that they are just being used by you for money. Small
interactions like "Thank you" and a nice smile can go a long way toward customer
satisfaction.
MAKE SURE YOUR EMPLOYEES OPERATE WITH THE SAME PRINCIPLES

A big part of customer satisfaction is reliability. If customers come to expect a certain

mode of behavior from you and your employees, you should deliver it to them each and
every time. Customers to be able to reply on you. They expect consistent delivery times
and support. By training your employees to treat all customers with the same respect, your
customers will all have the same experience with your company.

BE HONEST WHEN YOU DON’T MEET EXPECTATIONS

Customer satisfaction is at its most important when something goes wrong in the chain of
delivery. Whether a customer was double charged or didn't receive what she ordered, your
employees need to handle the situation with the utmost care. Your employee should
apologize and take steps to rectify the situation. The phrase the customer is always right"
is at the core of a good customer misread the instructions or made the mistake; your
employee should take steps to make the customer happy.

ADVANTAGES OF CUSTOMER SATISFACTION SURVEY

UP TO DATE FEEDBACK

Gather current customer feedback on various aspects of your company. You can stay on
top of customer trends through regularly scheduled online surveys or email surveys, and
receive instant customer feedback. It is always useful to acquire insight into how your
customers are currently reacting to all aspects of your business.

BENCHMARK R E S R E S U L T S :

You can administer the same survey every so often to customers to gain continued
insight into your customers. Surveys can have the same questions, which will allow you
to compare data overtime and benchmark survey data across previous years to determine
if any changes need to be made.

SHOW THAT YOU CARE

Customers like to be asked for their feedback. It gives the customer to gain continued
insight into your customers. Surveys can have the same questions, which will allow you to
compare data over time and benchmark survey data across previous years to determine if
any changes need to be made.

DISADVANTAGES OF THE CUSTOMER SATISFACTION

TOO MANY SURVEYS, SO LESS TIME

Your customers are bombarded with online surveys. Surveys may be simple to complete,
however, some people simply don't like to complete them. Sending surveys too often can
irritate customers and lead to customer burnout.

PRIVACY ISSUES

We live in a high-tech environment filled with daily doses of unwanted junk email, email
solicitations, and sales calls. When taking an online survey or phone survey, it is hard for
your customers to believe that they aren't being tracked. Because of insecurities of
releasing private information, customers today are hesitant in giving out information that
may lead to more junk email and unwanted calls. Make certainty assure customers that
the information they provide in response to your customer satisfaction surveys will not
be used. Without this disclaimer, it may be difficult to receive a good response rate.
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NEED FOR THE STUDY

The need of the customer satisfaction is necessary for all business or small. The satisfaction
of the customer is an important task. No matter what type of business operators customer are
needed customers are vital for the success of business. The quality of the customers services
at any point can affect the overall relationship a customer has with the company. Customers
that have excellent marketing and communication can harm their sales through poorly
executed customer service. Customers are who can make a business successful.
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OBJECTIVES OF THE STUDY

PRIMARY OBJECTIVE

To study satisfaction level of customers of Pavan Bhargav Honda Company

SECONDARY OBJECTIVE

 To find out the major factors that influences the customers while buying the product.
 To know the customer opinion for a particular product.
 To know the market demand for the product.
 To obtain feedback on the enquiries they get through online promotional strategies.
 To identify the relationship existing between services offered and level of satisfaction.
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SCOPE OF THE STUDY

The scope of the study is restricted to automobile industry and Pavan Bhargav Honda only.
The study is confined on the city of Bhimavaram and its surrounding areas only. Though
Geographical limitations don’t play major role in my study I have asked the respondents
about their native location. The study is limited subjected to customer satisfaction levels of
Pavan Bhargav Honda Pavan Automobiles only. Satisfaction is depends on various factors
and then vary from industry to industry. This report may be useful to management students
for reading and may be useful in preparing their report on the customer satisfaction in
business concerns, public organizations etc.
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RESEARCH METHODOLOGY OF THE STUDY

Research means “know about new things” it may refer to scientific and systematic search
pertained information on specific topic. In fact research is an art of scientific investigation.

DATA COLLECTION

The data collection is classified into two types

 Primary data collection

 Secondary data collection

PRIMARY DATA COLLECTION

The Information collected directly without any reference is primary data. In this study it is
mainly though conversations with concerned officer and staff numbers individually.

Primary data was collected through

 Questionnaires
 Personal observation

SECONDARY DATA COLLECTION

The secondary data are data collected from information which is used by other. It is direct
information. This information is already collected and analysis by other and that information
is used by others.

Secondary data is already collected or available data through magazines, annual reports,
balance, browsing internet and existing data.

Secondary data was collected through

 Newspapers Magazines
 Internet
 Books

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There are many types in research methodology, where I am using mainly the primary data
that is questionnaire method.

STATISTICAL TECHNIQUE

The statistical technique used in the project is simple random sampling technique.

STATISTICAL TOOLS

The tools that are used are bar diagrams, tabulation and percentage method.

SAMPLE SIZE

The sample size of the respondents are 100 only.

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LIMITATIONS OF THE STUDY

 The sample size was limited to 100 consumers attached to this office.
 The study covered the consumers attached to this office. The observation
and conclusions apply to these consumers and cannot be generalized for all
consumers of Pavan Automobiles.
 The observations and conclusions are based on the responses of the
consumers who chose to respond. The views of those who declined to
participate in the study are not represented.
 The accuracy of the study depends on the correctness of the responses of the
respondents.
 The study is conducted for 45 days.
 The study is restricted to certain area. So it could not give an accurate
picture about Andhra Pradesh of India.
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INDUSTRY PROFILE
The automobile industry in India is one of the largest in the world with an annual production
of 23.37 million vehicles in FY 2014-15, following a growth of 8.68 per cent over the last
year. The automobile industry accounts for 7.1 per cent of the country’s gross domestic
product (GDP) The Two Wheelers segment, with $ per cent market share, is the leader of the
automobile market , owing to a growing middle class and a young population. Moreover, the
growing interest of companies in exploring the rural markets further aided the growth of the
sector. The overall Passenger Vehicle segment has 13 per cent market share.

IN 1897, the first car ran on an Indian road. Through the 1930s, cars were imports only,
and in small numbers. An embryonic automotive industry emerged in India in the 1940s
Hindustan Motors was launched in 1942. long-time competitor Premier in 1944, building
Chrysler, Dodg, and Fiat products respectively . Mahindra & Mahindra was established
by two brothers in 1945 and two brothers in 1945,and began assembly of jeep CJ-
3Autilityvehicles.FollowingIndependencein 1947, the Government of India and the
private sector launched efforts to create an automotive component manufacturing
industry to supply to the automobile industry. In 1953,an import substitution
programmed was launched, and the import of fully built-up cars began to here restricted.
Eventually multinational automakers, such as, Suzuki and Toyota of Japan and Hyundai
of South Korea, were allowed to invest in the Indian market, furthering the establishment
of an automotive industry in India. Maruti Suzuki was the first, and the most successful of
these new entries, and in part the result of government policies top remote the automotive
industry beginning the 1980s. As India began to liberalize its automobile market in 1991, a
number of foreign firms also initiated joint ventures with existing Indian companies. The
variety of options available to the consumer began to multiply in the nineties, where as
before there had usually only been one option in each price class. By 2000, there were 12
large auto motive companies in the Indian market, most of them offshoots of global
companies.

HISTORY OF THE TWO WHEELER

The automobile industry covers a span of more than two centuries. The earliest record
automobile was Built in 1668 by Ferdinanel VeriTest a Beloiun. In 1885 Kari fried Rich
Benz developed Petrol driven car.

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Lateron trucks, motorcycles and other types of vehicles were also Invested Research and
development activities help to induce various new miss using newdongand werid

Now fuel sand engines (machines)were also constantly being introduced. The wheelers
have a long history: to 1885. "Gettibe Diameter” designed the first motorcycles .I
traveled 19 kph.British started the Production of Motorcycle in 1899, West Germany was
ahead of other countries in the production of motor cycle. It produced 1000 machines in
1994 Now Japanese are in a dominant position producing fast and fuel efficient
motorcycles and scooters.

INVINVENTION OF THE TWO WHEELERS

The inventors culled their invention the Regen (“riding car”) It was designed as un
expedient tested for the irnewengine, rather than a true proto type vehicle. The fit
commercial design for self- propelled cycle was a three-wheel design called the Butler
petrol Cycle, conceived of und Butter in England in 1884. He exhibited his plans for the
vehicle at the Stunt Cycle Showing London in 1884. The vehicle was built by this Merry
weather Fire Engine company in Greenwich, in 1888 Many authorities have excluded
team powered, electric motorcycles or diesel-powered two-wheelers from the definition
of a motorcycle, and credit the Daimler Reit wagen as the world's first motorcycle. Given
the rapid rise in use of electric motor cycles worldwide, deafeningly internal combustion
powered two-wheelers as 'motorcycles' is in creasingly problematic. If a two-wheeled
vehicle with steam propulsion is considered a motor cycle, then the first motorcycles
built seem to be the French MIichaux - Perreaux steam velocipede which patient
application was filled in December 1868, constructed around the same time as the
American Roper steam velocipede, built by Sylvester H. Roper Roxbury who
demonstrated his machine at fits and circuses in the eastern US. in 1967,Roper built
about 10steam cars and cycles from the 1860s until his death in 1896.

TECHNICAL ASPECTS

CONCLUSION

Motorcycle construction is the engineering manufacturing, and assembly of components

and. Systems for a motorcycle which results in the performance, cost, and aesthetics
desired by the designer.

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With some exceptions, construction of modem mass-produced motorcycles has

standardized on a steel oral aluminum frame telescopic forks holding the front wheel, and
disc brakes. Some other body parts, designed for either aesthetic or performance reasons
may beaded. A petrol powered engine typically consisting of between one and four cylinders
(endless commonly, up to eight cylinders) coupled to a manual five- or six-speed
sequential transmission drives the swing arm- mounted rear wheel by a chain, drives haft
or belt.

FUEL ECONOMY

Motorcycle fuel economy varies greatly with engine displacement and riding style
ranging from a low of 29 mpg-us (8.1 L/100 km; 35 mpg-imp) reported by a Honda
VTR1000F rider ,to 107 mpg. us (2.2 L/100 km; 129 mpg-imp) reported for the Verucci
Nitro 50 cc scooter. A specially designed Matzo Matsuzawa Honda XL125 achieved 470
mpg us (0.50 L/100 km;560 mpg imp) “on real highways in real conditions." Due to low
engine displacements (100cc-200 cc), and high power-to-mass ratios, motorcycles offer
good fuel economy. Under conditions of fuel scarcity like 1950s Britain and modern
developing nations, motor cycles claim large shares of the vehicle market.

ACCESSORIES

Various features and accessories may be attached to a motorcycle either as OEM

(factory- fitted) or aftermarket. Such accessories are selected by the owner to enhance the
motor cycle's appearance, safety, performance, or comfort, and may include anything
from mobile electronics to side cars and trailers.

HISTORICAL EVOLUTION OF THE INDIAN TWO- WHEELER INDUSTRY

The two-wheeler industry (henceforth TWI) in India has been in existence since 1955. It
consists of three segments viz., scooters, motorcycles, and mopeds. The increase in sales
volume of this industry is proof of its high growth. In 1971, sales were around 0.1
million units per annum. But by 1998, this figure had risen to 3 million units per annum.
Similarly, capacities of production have also increased from about 0.2 million units of
annual capacity in the seventies to more than4 million units in the late nineties. The TWI
in India began operations within the framework of the national industrial policy as
espoused by the Industrial Policy Resolution of 1956. ( See Government of India 1980 ,
1985, 1992).

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This resolution divided the entire industrial sector into three groups, of which one
contained industries whose development was the exclusive responsibility of the state,
another included house industries that could be developed exclusively under private initiative
within the guide lines and objectives laid out by the Five Year Plans.

(CMIE, 1990) Pa investment was channelized and regulated through the extensive time
of using giving the State comprehensive control over the directions and pattern of
investment. Entry of firms, city expansion, choice of product and city mix and
technology, were all effectively controlled by the Stain in a bid to prevent the
concentration of economic power. However due to last in the system, fresh policies were
bright in at the end of the sixties These misted of MTP of 1969 and FERA of 1973,
which were aimed at regulating monopoly and foreign investment respectively. Firms that
cutie under the purview of the Arts were allowed to invest only in a select set of
industries.

Thus net of controls on the economy in the seventies coined several firms to a) operate below
the minimum scale of efficiency (henceforth MES), b) under-utilize capacity and, c)use
out dated technology. While operation below MES rated from the fact that several
incentives were given to smaller firms, the capacity under-utilization was the all of
industries.

I. the capacity mix being determined independent of the market demand,

the policy of distributing imports hand on capacity, causing firms to expand beyond levels
determined by demand so as to be eligible for more imposts. Use of out dated technology
resulted from the restrictions placed on import of technology through the provision of
FERA.Recognition of the deleterious effects of these policies led to the initiation of
reforms in 1975 which took on a more pronounced shape and acquired wider scope under the
New Economic Policy (NEP) in 1985. As part of these reforms, several groups of
industries were relicensed and "broad banding" was permitted in select industries,
Controls over capacity expansion were relaxed through the specification of the MES of
production for several industries Foreign investment was allowed in select industries and
norms under the MRTP Act were relaxed

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These reforms led to arise in the trend rate of growth of real GDP from 3.7% in the
seventies 5.4% in the eighties .However the major set of reform same in1991in response
to a series of macro economic crises that hit the Indian economy in 1990-91 Several
industries were deregulated, the Indian rupee was devalued and made convertible on the
current account and tariffs replaced quantitative restrictions in the area of trade. The
initiation of reforms led to a drop in the growth of real GDP between 1990-1992, but this
averaged at about 5.5% per annum after 1992. A position of regulation and tight control
in the sixties and seventies, to a more liberalized one in the eighties and nineties.

CONCLUSION
The compound Her final Index indicate that the Indian two-wheeler industry continues to
be oligopolistic in the post reforms period even though the degree of concentration has
declined. This implies that the deregulation of the industry has not led to substantially
higher competition This may reflect the inadequacy of regulatory policy and/or the
nature of the technology of the industry where in an oligopolistic structure is natural. The
values of the Her final Index also indicate that the three segments of the industry have
responded indifferent ways to changes in the forces of competition. This is an outcome
of liberalization which led to an unequal number of entrants in each segment. We find
that the motorcycle segment has had a greater number of entries and did the scooter or
moped segments. Thus, it is quite possible that when competition inducing policies are
introduced, there could be an unequal number of entrants in each segment, which would then
further increase oligopoly in some segments and for the industries a whole Oligopoly
could also result from the fact that it is existing firms that are introducing new brands
rather than new firms entering the industry. When the movement of prices in the three
segments is considered, it is seen that prices (net of inflation) have not decreased though
the number of brands has increased. This is indicative of oligopoly.

Therefore, future reforms in the industrial policy covering the two-wheeler industry will
probably need to incorporate some mechanism to induce new firms to enter the industry.
The results for Kendall's Rank Concordance Test suggest that a few of the firms in the
industry exercise undue influence in the market.

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This is due to thee structure of competition in the market which has led larger firms to
succeed in consolidating capacities while smaller firms have remained less-dominant.
The Kendall 's test also enables us to identify the firms that have contributed to the high
levels of concentration in the industry in addition to tracing the mobility of firms in the
industry as a whole.

This result should come in handy in the formulation of policies on competition which
contains appropriate antitrust mechanisms. Conventional wisdom will lead us to believe
that proliferation of brands is assign of competition.
We however find that one of the measurable in dices of competition, viz., the extent of
price flexibility is non-existent. Non price competition is the norm. This is the out come
of broad banding. Declining firms have taken advantage of this provision and introduced
more brands that are for the most part similar. This has lead to highly fractured markets
and persistent oligopolistic tendencies. From the results of the Evans and Karras
convergence test and, from the definition of absolute convergence it can be inferred that
in the scooter and motor cycle segment inter heard transmittal of information through
promotion, product develops, pricing this likely to be effective in influencing the growth
rates of other firms in these segments. The firms in the moped soggiest on other hand,
probably compare themselves with fines in another agent (such as scooters) or with other
modes of transport and are therefore not inter- dependent. This would explain why
convergence is conditional in this segment.

HIGHLIGHTS OF INDIA’S AUTOMOBILE INDUSTRY 2023-2024

PRODUCTION

The industry produce total vehicles including passenger vehicles, commercial vehicles,
three wheelers, two wheelers and quadric cycle in April 2023 – March 2024 was
2,84,34,742 units.

DOMESTIC SALE

 The sales of Passenger Vehicles grew by 42,18,746 units in April-March 2024.

 The overall Commercial Vehicles sales registered a growth of 9,67,878 units in April-
March 2024.

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 Two Wheelers sales registered a growth at 1,79,74,365 units during April-March

2024.
 Three wheelers sales were 6,92,749 units in April-March 2024.
 Impact of demonetization on vehicle sales in Industry.
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COMPANY PROFILE
ABOUT US

Pavan Bhargav Honda (Pavan Automobiles) is the world’s 2nd largest manufacturer of two
wheelers based in India.
In 2001, the company achieved position of being the largest two-wheeler manufacturing
company in India and also the world’s No.2 two wheeler company terms in terms of unit
volume sales in a calendar year. Pavan Bhargav Honda (Pavan Automobiles) continues to
maintain this position till date.

VISION

In there areas, we will bring the universal passion of Honda to “serve people worldwide
with joy of expanding their life’s potential” and toward this end, we will “ lead the
advancement of mobility and enable people every where in the world to improve their
daily lives.” This is our 2030 vision statement.

MISSION

Pavan Automobiles mission is to become a global enterprise fulfilling its customers need
and aspirations for mobility, setting benchmarks in technology, styling and quality so
that it converts its customers into its brand advocates. The company will provide an
engaging environment for its people to perform to their true potential. It will continue its
focus on value creation and enduring relationships with its partners.

STRATEGY

Pavan Automobiles key strategies are to build a robust product portfolio across
categories, explore growth opportunities globally, continuously improve its operational
efficiency, aggressively expand its reach to customers, continue to invest in brand building
activities and ensure customer and shareholder delight

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BRAND

The new Honda is rising and poised to shine on the global arena. Company’s new
identity “Pavan Bhargav Honda is truly reflective of its vision to strengthen focus on
mobility and technology and creating global footprint building and promoting new brand
identity will be central to all its initiatives, utilizing every opportunity and leveraging its
strong presence across sports. Entertainment and ground-level activation.

MANUFACTURING

Pavan Automobiles two wheelers are manufactured across 4 globally bench marked
manufacturing facilities. Two of these are based at Gurgaon Dharuhera which are located
in the hill state of Uttarakhand, the latest addition is the state-of-the-art Honda Factory
in Neemrana Rajasthan.

DISTRIBUTION

The Company’s growth in the two wheeler market in India is the result of an intrinsic
ability to increase reach in new geographies and growth markets. Pavan Automobiles
extensive sales and service network now spans over to 6000 customer touch points.
These comprise a mix of authorization dealerships, service and spare parts outlets , and
dealer-appointed outlets across the country

ORGANIZATION STRUCTURE

Honda Motorcycle and Scooter India pvt.ltd is the wholly-owned subsidiary of Honda
Motor Company, Japan the world’s no. 1 two-wheeler company. Commencing its Indian
two-wheeler operations in May 2001, Honda in the last two decades has grown to
become India’s 2nd largest two-wheeler company with over 60 million happy customers.

KEY MILESTONES OF HONDA