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Assignment: 1

Instructions:
Number of Questions: 40
Maximum Marks: 40
Each question carries 1 Mark.
All questions are compulsory.
Attempts: 1
1
What is the first deliverable of an event management process?

Venue
Brief
Concept
Plan

2
Which of the following activity is not performed by a Stage Manager?

Liaison with HR Department

Communicator between artistic staff, production teams
Liaison with front of house staff, and administrative staff
Principal organiser

3
Inspiring the staff is a good reflection of which type of skill?

Negotiation
Leadership
Project management
Budgeting

4
Determining where a special event should be held, what the focus should be, and its location helps answer the event planner’s
questions during which stage of the event planning process?

Research
Design
Planning
Coordinating

5
Which of the following is a common technique for measuring the success of an event?

Counting the number of attendees

Checking the weather forecast
Reviewing the event's budget
Posting on social media during the event

6
Which of the following is the most popular type of event site used?

Hotel/resort
Convention centre
Banquet hall
Club

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7
Which of the following is not a function of the event organising committee?

Provide advice to the event director

Take a share of the tasks involved in organising of the event
Develop the event management plan
Share in the process for making important decisions about the event

8
Which of the following should be developed first?

The events marketing strategy

Sponsorship proposals for the event
Event plan
A work breakdown structure

9
Who is the creative side of the event design industry?

Event planner
Event manager
Event coordinator
Event administrator

10
What does an event manager do?

An event manager helps choose themes of the event.

An event manager helps create menus.
An event manager helps with choosing entertainment.
An event manager helps with parking logistics.

11
What person in event design help with choosing bands and vendors as well as themes and colors?

Event manager
Event coordinator
Event administrator
Event planner

12
Budgeting an event, negotiating contracts, arranging the speaker, and organising audio-visual needs is part of which stage of the
event planning process?

Research
Design
Planning
Coordinating

13
What does event evaluation refer to?

Monitoring
Observing
Measuring
Supervising

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14
What is the advantage of event evaluation?

Continuous improvement in events

Refine the event and shape its outcomes
Feed lesson learnt from the event back into the planning process
Event Success

15
Which of the following is not used for event evaluation?

Incident reports by security guards

Staff meetings and reports
Attendance register
Food stall income

16
What is the primary purpose of event management?

Maximizing profits
Organizing social gatherings
Planning and executing successful events
Promoting brand awareness

17
Which of the following is a key consideration when selecting a venue for an event?

Venue capacity
Color scheme
Type of cuisine
Social media presence

18
Which among the following is an example of Trade promotion?

Coupons
Samples
Push Money
Plus Money

19
Which among the following is a Pull Strategy?

Trade promotion
Consumer Promotion
Sales Force Promotion
Customer Protection

20
Why Risk Management is Important? Which answer is incorrect?

Minimizes threats, maximizes opportunities and optimizes the achievement of project objectives.
Reduce the number of threats that materialize into problems and minimize the effects of those that do occur
Failing to manage risk will result in more problems, higher benefits and a higher chance of project success.
Results in more opportunities being captured proactively and turned into positive benefits for the project.

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21
Stage manager does not clear which of the following prior to the event?

Does not advises when it’s time to go onstage.

Provides equipment technical cues,
Advises when to start the event and close it
Provides cues other stage actions

22
What is an essential element of event promotion?

Hiring celebrity guests

Creating engaging content
Serving gourmet food
Offering door prizes

23
An event manager should recruit personnel during which stage of an event management plan?

Negotiating the contract for the event

Coordinating the event
Staging the event
Scheduling the event

24
What is not applicable to brand perception?

Brand has a personality

Perception is comprehensive
Consumers’ [perception is the reality
People perceive brand.

25
The event organiser may sometimes need to be a cleaner, a technician and at the next moment act quickly to solve some problem.

True
False

26
The event organiser must see the bigger picture, but it is especially important to pay attention to small details

True
False

27
Life of an event manager is very easy.

True
False

28
Just like in any other business, there are certain skills that you must have if you wish to succeed in the event planning business

True
False

29
Event management companies and media houses are slowly but gradually recognizing the value of certified event professionals.

True
False

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30
Event management is a multi-million dollar industry that is growing at the rate of 170% per annum.

True
False

31
Delegate safety and security should always be considered when selecting a venue.

True
False

32
Event Organisers and all those involved have various ‘safety’ duties, known collectively as duties of reasonable care.

True
False

33
If a company gives false message to the customers, it is known as _______.

Obscene ads
Subliminal ads
Deception
Depriciation

34
The strategy that encourages dealers and distributors to sell a product is known as _______.

Push
Pull
Combination
Marketing

35
Creating image of product in the minds of target group is called _______.

Marketing
positioning
Branding
Popularising

36
The process of purchasing space in a media is _______.

Media Spacing
Media Scheduling
Media Purchasing
Media Buying

37
The plan that show time, date and frequency of an advertisement is _______.

Media Plan
Media Schedule
Media Time
Media Space

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38
Series of advertisement messages that share a single idea or theme is _______.

Advertisement Campaign
Advertisement Group
Advertisement Cluster
Advertisement Series

39
Point of Purchase Ads are also known as _______.

In-Store Advertising
Built-in Advertising
Green Advertising
Stock Advertising

40
The specific carrier within a medium is called _______.

Media Carrier
Media Bus
Media Van
Media Vehicle

Assignment: 2

Instructions:
Assignment 2 is based on the following text/paragraph of case study/situational exercise etc. You first need to read this text and then answer the following
MCMR i.e. Multiple choice multiple response questions.
Number of Questions: 5
Each question carries 2 Mark
All Five Questions are Mandatory.
Attempts: 1
You are part of an event management team tasked with organizing a music festival in a city park. The festival will feature live music performances, food
vendors, art installations, and interactive activities. Your team must ensure the success of the event while managing various logistical and operational
challenges.
1

2 Which of the following factors is most crucial for ensuring the success of the music festival?
Securing talented musicians and performers
Providing a diverse selection of food vendors
Implementing effective crowd management strategies
Creating engaging art installations and interactive activities

3 How can the event management team minimize the environmental impact of the festival?
Encouraging the use of reusable containers and utensils
Providing ample recycling bins and waste separation stations
Partnering with local environmental organizations for clean-up efforts
Offering incentives for attendees who use eco-friendly transportation options

4 What could be a potential risk associated with adverse weather conditions during the festival?
Decreased attendance and ticket sales
Damage to equipment and infrastructure
Safety hazards for attendees and performers
Disruption of outdoor activities and performances

5 How can the event management team ensure the safety and security of festival attendees?
Implementing bag checks and security screenings at entry points
Deploying trained medical staff and first-aid stations onsite

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Not Establishing designated emergency evacuation routes and assembly points
Providing No clear signage and communication channels for emergency instructions

6 What measures can the event management team take to enhance the overall experience for festival attendees?
Offering VIP ticket packages with exclusive perks and amenities
Providing comfortable seating areas and shade structures
Organizing interactive workshops and activities for all ages
Partnering with local businesses to offer discounts and promotions

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