OBJECTIVES Strategic and results-oriented Marketing Manager with over 10 years of
professional experience in developing marketing campaigns. Experienced with leveraging market research, SEM, social media campaigns, e-mail campaigns, online advertising, web analytics, and content marketing to drive conversions and brand exposure. Versatile go-getter with an insatiable drive for success and a whatever-it-takes philosophy.
PROFESSIONAL Digital Marketing Manager, Company A, Los Angeles, CA - 2015 – Present
EXPERIENCE Spearheaded digital content development to drive brand alignment and content engagement across multiple online platforms Collaborated with marketing director of Fortune 500 brand to develop optimized blog content for online publication and manage a $100,000/month Facebook ad budget Grew engagement and impressions on social media platforms by an average of 200% within 1 year Increased weekly e-mail newsletter open rate from 8% to 20% within 6 months
Marketing Director, Company B, Los Angeles, CA - 2012 – 2015
Masterminded and implemented full-scale digital marketing campaigns that made use of online advertising, e-mail marketing, and social media Spearheaded $80,000 digital ad campaign that generated over $1M worth of sales in 6 months by partnering with key influencers and interfacing with design team to create media Raised Facebook and Twitter engagement by 40% within first 3 months of social media plan implementation Supervised and trained marketing team in web content editing and media research Marketing research specialist, results-oriented by versatile. Communication, teamwork, problem-solving, critical thinking, leadership, creativity, adaptability, and emotional intelligence. EDUCATION East Los Angeles College Bachelor’s Degree in Marketing, 2008 GPA – 3.5
CERTIFICATION Google Analytics Individual Qualifications (2019)
S PCM – Digital Management Certification (2019)
SKILLS / Increase sales in 45%.
ACHIEVEMENTS Increase speed in 80%. Accuracy 98%. Speed of my balls from 45 hours to 20 hours. Speed of light from 30 hours to 10 hours.
HARD SKILLS Advertising.
Content Marketing. Facebook. Google Analytics. Social Media. Business Intelligence Tableau Power BI Analytics Report IBM Cognos DBT Amazon Athena. Data Lake. Data Warehouse. Steakholder. B2B. B2C. Growth. Growth-to-market. PMO. Design Thinking. Kanban. Waterfall. Scrum. PMBOK. CI/CD. AWS. Google Cloud.