A Detailed Lesson Plan in Principles of Marketing

ABM Track

I. Learning Objectives:
A. Content Standards: The learners demonstrate an understanding of the necessity of a marketing plan in
business.
B. Performance Standards: The learners shall be able to create a new product or service design and
pricing, and promotion and distribution strategies.
C. Learning Competencies: The learners explain the significance of the marketing mix to motivate the
potential market to buy the product or service (the marketing plan). ABM_PM11-IIf-23

Specific Learning Objectives:

1. Define the 4Ps of marketing
2. Analyze a product using the 4Ps of marketing
3. Appreciate the functions of 4Ps of marketing in marketing planning

II. Subject Matter:

Topic/Lesson: Marketing Planning
Instructional Materials: Laptop, PowerPoint Presentation, Projector
References:
So, R.C. and Torres, O.G. (2016) Principles of Marketing Textbook Senior High School, p. 96
https://assets.openstax.org/oscms-prodcms/media/documents/Principles_Marketing-WEB.pdf
https://www.studocu.com/ph/document/ama-computer-university/business-and-marketing/module-the-
marketing-mix-and-the-4ps-of-marketing/46406802
https://www.studocu.com/ph/document/nueva-ecija-university-of-science-and-technology/bachelor-of-
secondary-education/m4-module-4/52044857
https://www.scribd.com/document/558158536/Business-Marketing-Module-4-Developing-the-Marketing-
Mix

III. Procedure
Teacher’s Activity Learner’s Activity
A. Preliminary Activities
 Prayer May I request everyone to please stand Let’s bow our head and feel the
up. Let us start our class with a prayer. presence of our Almighty God…
Student A, please lead the prayer.
 Greetings Good morning class! Good morning, Ma’am!
 Classroom Before you sit down kindly pick up the
Management trashes under your chairs and arrange your
chairs accordingly.

Done? Yes Ma’am.

You may now sit. Thank you, Ma’am!

 Checking of How are you today? We are fine Ma’am. Thank you.
Attendance
It’s good to hear that you are all fine.

May I know who is absent for today?

None, Ma’am.
Very good everyone!
 Setting of Classroom Class, remember our classroom rules:
Rules

1. Sit properly.
 2. Listen when someone is talking in
front.

3. Avoid using gadgets during our

class.

4. Participate in our discussion

5. Raise your hand if you have any

concern.

6. Respect each other.

7. Be responsible with your acts.

Is that clear?

Can I expect everyone to follow our Yes, Ma’am!

classroom rules?
Yes, Ma’am!
B. Review Before we go to our next topic, who Designing marketing strategies.
among you still remember our lesson last
time?

That’s right!

How does marketing strategy helps in An effective marketing strategy will

achieving marketing objectives? help you to define the overall
direction and goals for your
marketing.

Very good!

Do you have any questions or No, Ma’am.

clarifications regarding our last topic?

C. Motivation The teacher will show a picture containing

comparison of two products and ask
questions to the students.

Class, what can you see in this picture?

(First picture) A fried chicken stall, Ma’am.

That’s right!

A fried chicken stall or what we

commonly known as the “Kanto Fried
Chicken.”

Have you tried buying Kanto Fried

Chicken? Yes, Ma’am.

How about the second picture. What can

you see? Jollibee chicken joy!

That’s right!

Which of the two fried chickens do you

prefer? (Some of the learners would answer
Kanto fried chicken, while others
would answer Jollibee chicken joy)

Which one do you think has a better fried (Some of the learners would answer
chicken?” Kanto fried chicken, while others
would answer Jollibee chicken joy)

(Learners will tell their opinion)

Which do you think is more affordable
and budget friendly? Why?

Which do you think is more accessible to (Some of the learners would answer
 customers? Why? Kanto fried chicken, while others
would answer Jollibee chicken joy)

(Some of the learners would answer

Which do you think has wider range of Kanto fried chicken, while others
consumer? Kanto fried chicken or Jollibee would answer Jollibee chicken joy)
chicken joy?
(Learners will tell their opinion)

How could you say so? No, Ma’am

Do we have Jollibee here in Llanera?

Yes, Ma’am!
Do you want to know why?
D. Lesson Proper For us to be guided, let us first read our (Learners will read the objectives for
objectives for today. today’s lesson.)

Planning Marketing Programs (Learners will read the content of the

slide.)
The planning of marketing programs
involves developing and implementing
action plans or tactics under each
strategy. Action plans or tactics
conventionally use the marketing mix as
the foundation of implementation.

Do you think planning of marketing

program is important in the success of a Yes Ma’am!”
product?

“How does planning of marketing

program contribute to the success of a Marketing plans help identify and
product? reach your target market.

Marketing Mix/ 4Ps of Marketing

1. Product - is the good or service

that the company provides (Learners will read the content of the
slide.)
For example, give me a product with
specific brand name.
Jollibee chicken joy!
With the first of the 4Ps, marketing will
analyze what features consumers want in
that specific product.

“How do you like your fried chicken?”

2. Price - is what the consumer pays Learners would answer:

in exchange for the product or “Crispy, juicy, and tasty like Jollibee
service. chicken joy!”

What do you think is the relevance of the (Learners will read the content of the
price in marketing? slide.)

Learners would answer:

 “Marketers attempt to estimate how
much consumers are willing to pay
for the specific product and if the
Very good! company can make a profit selling at
that price.”
Marketers must take into
consideration factors like production
costs, discounts, and pricing of
competitors within the product line.

For example, Jollibee chicken joy. Is it

affordable?

How about Kanto fried chicken. Is it (Some of the learners would say
affordable? “Yes”. Some would say “No”)

Is the price competitive?

Yes, Ma’am!
3. Place - is where the product is
purchased.
Yes, Ma’am!
What do you think is the relevance of the
place in marketing? (Learners will read the content of the
slide.)

Learners would answer:

“Marketers determine where
That’s right! potential customers will be and how
to get the company’s product.”
Place considerations focus on how and
where to deliver the product to the
consumer who is most likely to buy it.

For example, where can you buy your

nearest Jollibee chicken joy?

4. Promotion - is comprised of Learners would answer:

advertising, sales, and other “Jollibee Talavera”
communication efforts the “Jollibee Rizal”, or
company utilizes to attract the “Jollibee Cabanatuan”
customer.
(Learners will read the slide.)
How does promotion, for example, TV
commercials help in marketing?

Learners would answer:

“A company’s promotional
That is absolutely correct! efforts must increase awareness of
the product and articulate the reasons
Remember: the goal of any promotional why customers should purchase their
activity is to reach the “right” consumers product.”
at the right
time and the right place.
 For example, how is Jollibee chicken joy
being promoted?

You are all correct! Learners would say “Through:”

“TV commercials!”, or
How about Kanto fried chicken? How is it “Internet and social media
being promoted? advertisements!”

Of the two products, Jollibee chicken joy Learners would answer:

and Kanto fried chicken, which do you “They only have tarpaulins in their
think has better marketing planning? stalls.”

Why do you think so? Learners would answer:

“Jollibee!”

Learners would answer:

“Jollibee has quality products,
affordable prices, many branches,
Perfect! and wider range of consumers
because of their advertisements and
TV commercials.”
E. Application (The Class will be divided into 4 groups.
Each group should have their leader and
secretary who will present their output.)
Direction: Think of your favorite product.
Analyze your favorite product using the
marketing mix/4Ps of marketing. Use the
guide questions below:
1. What is the product? (Product)
2. Where can you find the product?
(Place)
3. How much is the product? (Price)
4. How did you know about the
product? (Promotion)
F. Generalization  How does the 4Ps of marketing  The 4Ps of marketing helps
helps in marketing planning? you to define your marketing
options in terms of price,
product, promotion, and
place so that your offering
meets a specific customer
need or demand.

 The 4Ps of Marketing:

 Enumerate and describe the 4Ps
of marketing 1. Product - is the good or
service that the company
provides
2. Price - is what the
consumer pays in
exchange for the product
or service.
3. Place - is where the
product is purchased.
4. Promotion - is comprised
of advertising, sales, and
other communication
efforts the company
 utilizes to attract the
customer.

G. Evaluation:
Directions: Answer the question below. Limit your answer to five sentences.
 How does the Marketing Mix/ 4Ps of marketing contributes to the success of a marketing planning?

Consider the rubrics below in answering the question:

RUBRICS 10 POINTS 5 POINTS 3 POINTS

Content - Comprehensive, insightful, - Covers most aspects of - Addresses some aspects of
and demonstrates a deep the topic with a clear the topic but lacks depth or
understanding of the topic. understanding. clarity.
- Original ideas are well- - Ideas are generally well- - Ideas are somewhat
developed and supported. developed and supported. developed.
Relevance of the ideas - All ideas presented are highly - Most ideas presented are - Some ideas presented may
relevant to the topic. relevant to the topic. be irrelevant to the topic.
- Connections between ideas - Connections between - Connections between
are logical and effective. ideas are generally clear. ideas are weak or
inconsistent.
Organization of the - Well-organized. - Mostly organized. - Lacks clear organization
ideas - Ideas flow logically, with - Ideas generally flow - Transitions between
smooth transitions between logically, but transitions paragraphs are disjointed or
paragraphs. between paragraphs may be ineffective.
somewhat abrupt.
TOTAL POINTS 30 POINTS

H. Assignment:
Directions: Choose one product and make your own marketing planning using the 4Ps of marketing. Submit it in a
long bond paper. Consider the rubrics below:

RUBRICS 10 POINTS 5 POINTS 3 POINTS

- Thoroughly covers all - Covers most required - Covers only a few
Content required sections. sections. required sections.
- Demonstrates innovative - Shows some creativity - Lacks creativity; ideas
Creativity and imaginative ideas. in the approach. are conventional.
- Presents unique and - Offers some original - Lacks originality; ideas
Originality distinctive strategies. strategies. are generic.
TOTAL POINTS 30 POINTS

Prepared by:

EMMA C. CARDONA
Teacher II SHS Applicant