International Research Journal of Engineering and Technology (IRJET) e-ISSN: 2395-0056

Volume: 10 Issue: 03 | Mar 2023 www.irjet.net p-ISSN: 2395-0072

Big data analytics in Business Management and Businesss Intelligence

Ved Kimbahune1, Viraj Sonagra2, Malhar Mohite3, Vishwajeet Thorat4
1
Student, Department of Information Technology, DY Patil College of engineering, Akurdi, Pune
2
Student, Department of Computer Science, DY Patil College of engineering, Akurdi, Pune
3
Student, Department of Artificial Intelligence and Data science, DY Patil College of engineering, Akurdi, Pune
4
Employee, Cummins India Supply chain Analyst
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Abstract - Big data analytics employs raw, real-time innovation, and competitive performance. Experts in
data to forecast trends. The appropriate management big data analytics provided data-centric insights,
of this data may significantly affect a company's competitive advantage that organizations have. In
performance and, ultimately, its bottom line. Big data particular, big data analytics is considered the
analytics has received widespread praise as a "fourth paradigm of science" by some scholars and
ground-breaking technical advancement in both the practitioners. Similar to this, it has been asserted that
academic and corporate worlds. Use of appropriate big data analytics represents a "new paradigm of
data/datasets has always been crucial to the success knowledge assets" and the upcoming frontier in
of a firm. The demand for analytics is expanding as terms of innovation, rivalry, and productivity.
data volume rises. By analyzing big data, successful Applications of big data analysis are seen as a crucial
firms are gaining competitive advantages. The differentiator and a path to growth by high-
purpose of this paper is to show that big data performing enterprises. Information overload is one
analytics is a useful tool for business management. of the most serious problems in big data
environments. For more information users looking

Key Words: Big data, Analytics, Business for what they need in a crowd. However, if the

Intelligence, Business analytics company can recover process, analyze and collect
large datasets Information can be very valuable. In
1.INTRODUCTION the era of exponential growth of business

Big data and business analytics are now playing an information, accelerating data availability is

increasingly crucial role in achieving performance becoming increasingly important. Nonetheless, what

gains as firms attempt to acquire a competitive edge these studies have repeatedly shown is that to

over their competitors. The Web, online transactions, leverage big data, organizations must identify areas

emails, videos, audios, photos, click streams, logs, within their organization where they can benefit

postings, search queries, health records, social from data-driven insights and implement data

media, scientific data, sensors, mobile phones, and analytics projects. It means developing the

their applications all produce these data. Recent organizational ability to strategically plan, execute,

studies have begun to demonstrate experimentally and combine resources. Aggregations needed to turn

appreciate big data and business analytics for data into actionable insights. Executives with high

organizational-level outcomes, such as agility, qualifications in collecting and using knowledge, also

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capable of analysis, is Today among the most

competitive elements in business. Its basic
characteristics are 3vs is volume, velocity and variety
(as shown in the figure 1). Here, volume means large
amounts of data. Velocity is like social media feeds in
that the data goes up on social networks, such as
Facebook posts and Twitter tweets. Ultimately,
diversity means data in multiple formats such as
structured, unstructured, and semi-structured. Every
day the world generates 2.5 quintillion bytes of data;
Figure 1
90% of the data in the world today was generated in
the last two years alone. Data is growing at an 2. Literature Review
exponential rate and experts in data analytics 2.1 Big data and analytics
technology don't have enough knowledge to analyze
This section gives us the idea of big data and its
this huge amount of data. Big Data has three main
analytics. Big data refers to large data sets that are so
aspects for any organization to care about, the first is
complex and massive that they cannot be explained
the lack of organization. Second, it creates new
by humans or traditional data management systems.
opportunities. Third, the technologies used for big
When correctly analyzed with modern tools, this
data are low cost.
massive volume of data provides businesses with the
The goal of this article is to demonstrate
information they need to make informed decisions.
that Big Data analytics is a powerful support tool in
Big data is a type of data which is a large amount of
business management. The following sections
data and yet growing exponentially. Big data is a
introduce the Big data and analytics, traditional data
collection of technologies created to store, analyze
analysis versus big data analysis methods, and the
and manage this data in bulk, a macro tool created to
role of big data analytics in business management.
identify patterns in the chaos of explosion. This
The results of empirical research on the priority of
information is intended to design intelligent
Big Data application are also presented.
solutions. These are datasets whose size exceeds the
flexibility of commonly used software tools and
archiving systems to capture, store, manage, and
process information within a timeframe that can be
acceptable knowledge in an extremely unique data
set. As a result, some of the challenges associated
with big data include collection, storage, search,
sharing, analysis, and visualization. Today,

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companies are mining massive volumes of highly hidden patterns, unknown correlations, market
detailed data to uncover truths they were previously trends, customer preferences, and other useful
unaware of. The field of big data analytics has made business information. Big data analytics can reveal
significant progress on a number of issues and new relationships between data, reveal never-
research agendas that integrate design, behavior, and before-seen trends, and contribute to new insights,
economic direction. Big data analytics refers to a type which can then be used to increase efficiency and
of large volume of data and technology that is improve business profitability. In the long run, these
collected from different sources and enables can offset the costs associated with purchasing
businesses to gain an edge over their competitors specialized software and hiring experts. There are
through improved business efficiency. Goes defines many differences between conventional analytics
the concept of big data as huge volumes of and Big Data. Although some of
observational data used in decision making. Big data them are very vague, figure 2 presents a summary of
analytics has been grouped into five technical areas the differences.
that make significant contributions to analytics,
business intelligence, web analytics, mobile analytics,
and network analytics. Several people have used
multiple analytics to describe the different platforms
used to process huge volumes of data at high speeds
and the techniques used to understand patterns,
insights, trends to improve trading decisions. Big
data analytics is the collection, processing, cleansing,
and analysis of large amounts of data to enable
enterprises to operationalize big data. Regarding the Figure 2

material in these articles as a whole, it is

The evolution of Big Data analytics includes three
characterized by some speculation, thinking, and its
main area:
emphasis on “rational opportunities through big data
• The ability to analyse large amounts of data, while
technology”.
not having to use smaller data sets,
•Readiness to deal with unstructured data,
2.2 Traditional data analysis vs. Big Data analytics
characterised by low accuracy
methods
• Rising importance of correlations, which tend to
Traditional data analysis versus big data analysis
look for relations between phenomena rather than
methods Big data is not only data but also IT
their causes.
infrastructure, analytical systems and highly
When analyzing big data, the focus should be on
analytically skilled staff. Big data analytics is the
finding correlations and patterns that show
process of examining large data sets to uncover
"something is happening", rather than explaining
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why "why it is happening". This means that the Businesses are grappling with the question of what
hypothetical method used before and the search for big data is, how it will affect their organizations, and
arguments to verify them is reversed. The discovery what benefits it will bring to them. According to a
of unexpected correlations can only be a stimulus for survey, only 12% of companies have implemented or
Assumption. Big Data is constantly processing data started to implement a big data strategy, and nearly
that comes from corporate environment and 70% of companies plan to start the planning stage.
interiors. So big data analytics is based on real-time Clearly, an organization needs a good knowledge of
collected data and that's why analysis results are its customers, products and rules. With the help of
accurate and generated without delay. big data, organizations can find new ways to compete
with others. Organizations around the world are

2.3 Organizational performance using big data for future decision making. In general,
any business function has the potential to leverage
An organization's performance is related to its ability
big data analytics to make informed decisions. We
to survive in the market while meeting its goals and
have identified some businesses to put in this
stakeholder expectations. It can also be defined as
section like Supply Chain, Product Research and
the process of analyzing and measuring an
Development, Marketing Management, Sales and
organization's results against organizational goals
Productivity, Human resources, Audit. Application of
and objectives, including comparing actual and
big data analytics is a potential business value
desired results. Organizational performance involves
creator, and effective implementation of big data
comparing an organization's actual productivity or
analytics requires advanced expertise in processing
results to desired results or goals. Teeth emphasized
big data, extracting meaning from data, and
that higher performance depends on an
developing insights from using data. Is required.
organization's ability to embrace innovation, protect
Application of big data analytics is considered a tool
its intangible knowledge assets, and leverage it to the
for fully managing organizational assets and
benefit of the organization. In addition,
monitoring business processes. Strengthen supply
Organizational performance can also be defined as
chains, improve industrial automation and
the process of ensuring that organizational resources
manufacturing, and drive business transformation. In
are being used appropriately, and is conducted by
a survey conducted earlier, various information
managers at various levels within the organizational
technology companies that develop analytical tools
hierarchy to measure the extent to which the
pointed out important aspects of processing
organization has done this. Contains actions and
analytical results. We create fast and intuitive
activities performed by achieved the goal.
reports, so-called user-friendly reports, aimed at
analyzing data, driving decision-making and giving
2.4 Business management using big data analytics
companies a competitive advantage. The availability
of easy-to-read reports can improve a company's
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decision-making capabilities by providing clear and decision-making processes, among many other
important information that is easy for decision benefits. there is. Today, BI solutions are primarily
makers to understand. Application of big data focused on structured internal data. As a result, much
analytics is actively involved in successful customer of the valuable information embedded in
implementations and outstanding quality unstructured and external data remains hidden,
Organizational performance. The quality of the creating an imperfect reality that can lead to biased
analytical tools has a significant impact on the business decisions. The advent of computing and
authenticity of the data and/or information, the Internet technologies facilitated the continuous
business decision-making process leading to the collection of large amounts of disparate data from
organizational performance. In addition, Big data multiple sources, creating new challenges and
analytics is used to distinguish high-performing opportunities for business intelligence. Big data
organizations from low-performing organizations.In analytics helps businesses make better use of big
recent years, due to its ability to improve efficiency data to improve customer satisfaction, manage
and cost effectiveness by 5 to 6 times, Application of supply chain risk, generate competitive intelligence,
big data analytics has been an important deliver more critical real-time business insights in
consideration on the corporate agenda . Thus, Big decision making, and, when used properly, can help
data analytics can benefit any organization by optimize pricing. Research shows that a retailer that
improving its operational efficiency (financial can properly leverage big data can gain more market
performance, marketing performance, collaborative share than its competitors and increase its operating
performance) and its competitive advantage. profit by 60% by leveraging detailed consumer
Therefore, Application of big data analytics can lead data.One of the most important applications of big
to improve organizational performance. data analytics is the creation of knowledge, the
development of new management principles, and the
2.5 Business intelligence and analytics
economy based on it. The overall business
intelligence process can be categorized into 5
Business intelligence (BI) is the ability for companies
phases:-
to make meaningful use of available data. Business
1. Data collection is the collection of information
Intelligence includes many areas such as
from various sources, external (market
Competitive Intelligence,Customer Intelligence,
data providers, industry analytics, etc.) or internal
Market Intelligence, Product Intelligence, Strategic
(Google Analytics, CRM,ERP,etc.).
Intelligence, Technical Intelligence, and Business
2. Data cleansing/standardization means preparing
Counter Intelligence.BI can play a key role in
collected data for analysis by validating data quality
improving business performance by identifying new
and ensuring its consistency.
opportunities, highlighting potential threats,
3. Data storage is the process of loading data into a
discovering new business insights, and improving
data warehouse and storing it for further use
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4. Data analysis is really an automated process of principles and the economy on which it is based. Big
applying various quantitative and data analytics can improve supply chain
qualitative analytical techniques to transform raw management in various aspects, including supply
data into valuable and actionable information. chain efficiency, supply chain planning, inventory
5. Reporting includes creating dashboards, graphic control, risk management, market intelligence and
images, or other forms of readable personalized services in real time. Meanwhile, big
visual representations of analytical results that users data can also help the supply chain innovate new
can interact with and derive actionable product and service ideas, and understand how
insights from. different subsidiaries can work together to optimize
operational processes. in a cost-effective way. Big
2.6 The role of Big Data in enhancing business value
data analytics can also help with the decision-making
through business intelligence
process. Effective use of big data depends on a better
understanding of different decision contexts and the
Big data analytics can help businesses make better
necessary information processing mechanisms.
use of big data to improve customer satisfaction,
Companies that intend to implement big data
manage supply chain risks, create competitive
analytics for decision making should place a great
intelligence, deliver business insights, and more.
deal of emphasis on reducing data ambiguity and
real-time business to help make critical decisions and
diversity.
optimize pricing if used appropriately. According to a
survey, a retailer that can make good use of big data 3. Architecture for Big Data Analysis
has the potential to increase operating profit margin
by 60% by gaining market share over competitors The ideal big data architecture patterns for a given
and leveraging granular data. about consumers. In organization will depend on factors such as the
general, big data analytics has five main advantages. specific industry, company size, and data
First, it increases visibility by making relevant data requirements. However, some general guidelines can
more accessible. Second, it facilitates performance be followed to ensure that the big data reference
improvement and changeability by capturing architecture is valid and efficient. One of the best
accurate performance data. Third, help better meet practices is to use the Big Data Cloud architecture,
the real needs of customers thanks to the residential which involves storing all data in a central repository
segment. Fourth, it complements decision-making in raw, unprocessed form. This allows for greater
with automated algorithms by revealing valuable flexibility and easier access to data, as data can be
insights. Fifth, it creates new business models, processed and analyzed as needed without going
principles, products and services. One of the most through time-consuming and costly cleaning and
important applications of big data analytics is to transformation. . Another best practice is to use a
generate knowledge, cultivate new management distributed file system such as the HDFS architecture

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in Big Data (Hadoop Distributed File System) to store Data handle tasks, such as scientific analysis, sales
and process data. The Hadoop architecture in big and business planning, and process huge volumes of
data is designed to work with large amounts of data sensor data, including from IoT sensors. Apache
and is highly scalable, making it the ideal choice for Hadoop is used by major companies such as Yahoo,
big data architectures. It is also important to fully Facebook, Amazon, eBay, The New York Times,
understand an organization's specific data needs to Chevron, and IBM.
design an architecture that can effectively meet those
4. Methodology
needs. For example, let's say there is a need to
process a large amount of architectural and flow data The methodology of big data analytics in business
models in real-time big data. In this case, a Big Data management encompasses a systematic framework
Hive architecture that includes a streaming data that enables organizations to derive meaningful
platform like Apache Kafka is required. Volume, insights from vast and intricate datasets, thereby
veracity and variety are the reasons why Big Data is fostering more informed and strategic decision-
difficult to process let alone analyze and draw making. It commences with a meticulous articulation
conclusions. To make effective use of Big Data, of business objectives and scope, ensuring alignment
companies need a new IT architecture i.e. between analytical endeavors and organizational
configuration of hardware and software in a way that goals. The process advances to data collection and
ensures efficient processing of big data. Cloud integration, where diverse data sources – ranging
computing technology can provide unlimited from internal databases to external APIs and sensor-
resources on demand. This could be a solution to the generated information – are harmonized and
problem of increasing data volume and can enable synthesized. Subsequent to this, a robust data
efficient data management. The most popular storage and management infrastructure is
architecture for Big Data is Apache Hadoop. Many established, allowing for efficient organization and
organizations seek to collect, process and Big Data retrieval of data on a scale that aligns with the
Analytics has moved into a new type of technology business's evolving needs. Once the foundation is
including Hadoop and related tools like YARN, laid, data preprocessing takes center stage,
MapReduce, Spark, Hive and Pig as well as NoSQL encompassing data cleansing, transformation, and
databases. Hadoop is essentially a distributed data enrichment to ensure data quality and consistency.
infrastructure: It distributes large data collections Exploratory data analysis follows, enabling the
across multiple nodes in the core server cluster, identification of latent patterns, trends, and
meaning you don't need to buy and maintain correlations within the data, often facilitated by
expensive custom hardware. It also indexes and advanced visualization techniques. This serves as a
tracks this data, allowing for much more efficient precursor to the selection of appropriate analytical
processing and analysis of Big Data than before. techniques, whether they be statistical methods,
Hadoop is quickly becoming the foundation of Big machine learning algorithms, or other advanced

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tools. These techniques facilitate the development of Volume challenges: An unprecedented surge of data
predictive and prescriptive models that unveil from internal and external sources has generated a
actionable insights, such as customer behavior tremendous amount of data. This large amount of
predictions, supply chain optimizations, or risk data poses challenges for the data itself. Since it is
assessments. The developed models are rigorously impossible to store data for processing with
validated and tested to ascertain their accuracy and traditional tools, more innovative methods must be
reliability, thereby ensuring that the insights derived developed to deal with this large amount of data.
are both meaningful and impactful. With validated Variety Challenge: The challenge of diversity is
models in hand, the process moves towards insights related to its various forms. Large amounts of data
generation, where the data-driven findings are come in structured, semi-structured, and
translated into actionable strategies and unstructured formats. Research studies show that
recommendations. Collaborative efforts across 95% of data is in unstructured form. So converting it
relevant stakeholders facilitate the integration of into a format that can be analyzed is a big challenge.
these insights into real-world business processes, Velocity Challenge: Velocity indicates the speed of
driving tangible outcomes and transformations. data produced by the device. Data can be processed
Continual monitoring and optimization are in two ways: batch processing and real-time
emphasized throughout, recognizing that the processing. Batch processing saves data and then
business environment is dynamic and constantly processes it, while real-time processing is
evolving. Data models are regularly updated and continuous. Online shopping requires real-time
refined as new information becomes available, processing to create value for customers.
ensuring the sustained relevance and efficacy of Veracity Challenge:- Data veracity indicates the
data-driven strategies. Concurrently, adherence to quality and accuracy of the data. It concerns data
data security and compliance standards remains tampering, inaccuracy, clutter and false evidence.
paramount, safeguarding sensitive information and Define the reliability of your data when important
preserving the trust of stakeholders. decisions need to be made. On social networking
sites, user opinions can be classified as positive,
5. Challenges in this issue negative, or neutral challenges are
5.1 Big data Challenges :- Some of the Big Data challenges are:
Researchers have given many definitions to big data 1. Sharing and Accessing Data
and developed some new features of big data based A.) Perhaps the most common challenge in big data
on their understanding. The researchers discussed initiatives is the inability to access datasets from
the 4V data properties: volume, variety, volume and external sources.
veracity. There are many notable challenges B.) Sharing data can pose significant challenges.
associated with data properties. Some of the major C.) This includes the need for inter- and intra-
challenges are discussed below. organizational legal documentation.

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D.) Accessing data from public repositories presents calculating fault tolerance is extremely difficult,
some. involving complex algorithms. Today, some new
technologies such as cloud computing, big data
2. Privacy and Security always expect that every time an incident occurs, the
A.) This is one of the biggest challenges with Big damage caused is within an acceptable threshold, ie
Data. This challenge includes sensitive, conceptual, the whole work should not be restarted. from the
technical as well as legal implications. beginning.
B.) Most organizations cannot maintain regular
audits due to the large amount of data generated. Scalability:
However, it is necessary to perform safety checks Big Data projects can grow and scale quickly. The
and real-time observations as this is most beneficial. scalability problem of Big Data has led to cloud
C.)Having information about a person when computing. This leads to various challenges, such as
combined with external big data can lead to some how to run and execute different jobs so that the
facts about a person that may be confidential and the goals of each workload can be achieved in a cost-
owner may not want to know this information about effective manner.
this person.
D.)The part of an organization that collects
information about people to add value to their 5.2 Data Analytics Challenges :-
business. This is done by giving them insight into Some of the major challenges facing big data
their lives without their knowledge. analytics programs today are:
A.)Uncertain data management landscape:
3. Technical challenges Because big data is constantly expanding, new
Data quality: companies and technologies are evolving every day.
When there is a large collection of data and storing A big challenge for businesses is knowing which
this data, it comes at a cost. Large enterprises, technology works best for them without introducing
business managers and IT managers always want to new risks and problems.
store big data. For better results and conclusions, Big B.)Talent shortage in Big Data:
Data instead of having irrelevant data, focus on As Big Data grew, there were very few experts.
storing quality data. This further raises the question Indeed, Big Data is a complex field and those who
of how to ensure data relevance, how much data is understand the complex and complex nature of the
enough for decision making, and whether the data field are not in the middle. Another major challenge
stored is accurate. in this field is the lack of talent that exists in the
industry
Fault tolerance: C.)Import data into Big Data Platform:
Fault tolerance is another technical challenge, and Data is increasing every day. This means that

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companies have to process an unlimited amount of in implementing big data analytics for BI. In
data on a regular basis. The scale and variety of data particular, since Big Data involves storing large
available can overwhelm any data professional, volumes of heterogeneous data aggregated from
which is why it is important to make data various sources, it remains a target for hackers.
accessibility simple and convenient for users. Compliance with regulatory requirements, especially
management and brand owners. data protection laws, is becoming an important issue.
D.) Synchronization needs between data sources: Furthermore, since big data analytics is still in its
As datasets become more diverse, they need to be infancy, there are no clear regulations to protect and
integrated into one analytics platform. This can preserve privacy, which could damage public
create gaps and lead to false ideas and messages if confidence in the use of data. Big data storage and its
ignored. analytics. The challenge is to establish protocols to
E.) Gain key insights through the use of big data establish contractual restrictions on disclosure of
analytics: data to unauthorized persons and to disclose data,
It's important for businesses to get the right insights restrict data duplication, establish background
from big data analytics, and it's important that the checks personnel who can access the data and
right department has access to that information. A establish contractual restrictions on specific uses of
major challenge in big data analytics is bridging this project data. The implementation of privacy
gap effectively. regulations is the most important area for big data
growth in the next 5 years. In addition to big data
5.3 Challenges of big data analytics in the context of
privacy and security concerns, there are challenges
business-intelligence :-
with the hardware technology that supports big data
While big data can help companies gain a
analytics (computing, networking, and storage
competitive edge over their competitors through
technologies). First, the technology canno provide a
many aspects, big data analytics still faces many
single compute profile to apply to both real-time and
challenges. Major challenges of big data analytics
scalable analytics. Second, network technology
include lack of intelligent big data sources, lack of
creates an increasing gap between bandwidths,
scalable real-time analytics capabilities, ability to
which limits the network's ability to support real-
provision enough network resources to run
time applications. Third, there are no well-
applications, scalability needs need for peer-to-peer
established rules for predicting the growth of
networking, privacy and data information concerns,
magnetic disk storage capacity.
security regulations, data integration issues and
fragmented data, and the lack of a high-performance 6.Data Lakes
storage subsystem . In addition, the requirements for
To overcome the challenge of extracting useful
expensive software and huge computational
information from big data as it’s very unstructured in
infrastructure to perform analytics lead to problems
nature, most businesses use the technology of Data

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Lakes. Here people often makes mistake of warehouse inventory etc. all the other data like data
considering that data lakes and Big Data are the same about delivery, quality assurance and other data will
thing but there is significant difference between not be necessary. So here Resourcing stage will be
both. Big Data is a technological concept, where Data provided with a Data Lake which consist only the
Lakes is a business technology which is used to make necessary attributes for them and which are
it easier to extract useful information from Big Data extracted from Big Data itself. Now given the Data
in real life applications of Big Data. Let’s take a real Lake it gets easier for resourcing to forecast future
life example to understand the concept of Data Lakes. purchases. This is how Data lakes are being used to
We interviewed a supply chain analytic of a overcome the challenge of extracting useful
renowned manufacturing company to understand information from big data. Because the meaning of
the concept of Data Lakes. In that certain “useful information” changes for every stage
manufacturing company lot of unstructured data is therefore data lakes are very useful as it’s a subset of
being generated exponentially on the daily basis. But only necessary but still unstructured or semi
extracting useful information for future forecasting structured data for that particular stage.
and analysis from this largely created unstructured
data is still a challenge. Also the meaning of “useful
information” is different for every stages of
manufacturing hierarchy or often referred as Supply
Chain Management eg. Resourcing (raw material),
manufacturing, Supply management, Demand
management, Quality Assurance, Delivery etc.
meaning of “useful information” is different for all
these stages as all these stages functions individually Figure 3
and plan their strategies according to their future
forecasts based on the “useful information” extracted 7. BUSINESS INTELLIGENCE REAL LIFE EXAMPLES
from the Big Data. Here comes the Data Lakes to
To give you a pinch of inspiration and end on a
make this forecasts easy. Data Lakes are basically a
positive note, we’ll take a brief look at some real-
subset of Big Data which are sorted on the basis of
world examples of successful BI implementation.
basic data attributes. But even though Data Lakes is
Starbucks, a global coffeehouse company, benefits
sorted from Big Data it is still in unstructured or semi
from BI and data analytics in a number of ways. It
structured format but it gets easier to extract useful
collects massive amounts of sales and customer
information if given smaller subset of data. Suppose
behavior data to improve its marketing campaigns,
Resourcing stage wants to forecast their future
create personalized offers (e.g., offering unsweetened
purchases, to do so they only want data of
drinks to those who skip the sugar), develop new
resourcing, previous purchases, manufacturing,

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products, choose locations for new shops (by Countries around the world, IT companies and
monitoring population density, traffic, etc.), and related departments have started working with big
much more. Lufthansa, one of the biggest European data. Organizations that have been built around big
airlines, partnered with Tableau to standardize and data include Google, eBay, LinkedIn, and Facebook.
automate its reporting processes. As a result, data Large organizations are joining the data economy
preparation time was reduced by 30 percent. and combining big data analytics with traditional
Actionable analytics results became available not analytics. This will have an impact on the skills,
only to decision-makers but also to business users leadership, structure and technology of the
due to self-service BI.One of the leading US fast-food organization. 63% of organizations report that using
companies, Chick-fil-A, implemented a BI solution big data is beneficial to their business and
after discovering that it loses 100,000 hours of organization. More than 70% of an organization's
productivity per year because of data searches. The product and customer data is used to make business
new tool made it easy for all business users to search decisions. The main challenges that arise are
the required data and quickly uncover the insights designing big data sampling and building predictive
themselves, freeing up data analysts for higher-value models from big data streams. The challenges,
add tasks. Today, self-service BI has become a including the potential for misuse of big data, are also
standard for average business tasks, allowing there, because information is power. The types of
entrepreneurs to conduct analytics more cost- data people will generate in the future are still
effectively. Business intelligence is no longer an unknown. In the age of Big Data and new, more
executive privilege. It’s a collaborative tool for your advanced analytics capabilities, businesses can gain a
whole organization. Make sure you pick the right competitive advantage in the marketplace by
vendor and include all the necessary features to help competing on analytics. The Analytics is part of the
your employees access those insights. growing body of research on data-driven decision
making.
8. CONCLUSIONS
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