THE IMPACTS OF AFFILIATE MARKETING THROUGH ONLINE

SHOPPING PLATFORM AMONG HIGH SCHOOL STUDENTS

A Research Paper Presented to the Faculty of Senior High School

Carthel Science Educational Foundation, Inc.

San Vicente, San Manuel, Tarlac

In Partial Fulfillment of the Requirement for

Practical Research 1

Researcher;

Peralta, Allyssa Jane, T.

Perigo, Althea Fay, H.

Maghilom, Chrysler Garry, G.

2024

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 APPROVAL SHEET

This Research entitled; THE IMPACTS OF AFFILIATE MARKETING

THROUGH ONLINE SHOPPING PLATFORM AMONG HIGH SCHOOL

STUDENTS .Was prepared and submitted by Peralta, Allyssa Jane T., Perigo,

Althea Fay H., Maghilom ,Chrysler Garry G. has been approved and accepted in

partial fulfillment of the requirements in Practical Research 1.

Romelyn A. Garibay

Practical Research Teacher

THESIS COMMITTEE

______________________

Chairman

_________________ _________________
Member Member

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 DEDICATION

I dedicate this study to my parents and siblings who motivate me to make our

research possible with their endless love and support. To my teacher, Ma’am Romelyn,

your determination in teaching us help me a lot and our team to moved forward. To

myself, I couldn’t ask for more but an endless respect for doing well. To my team,

Thank you for sharing your knowledge to make a better impact and to God, All Glory

to you.

RESEARCHER;

PERALTA, ALLYSSA JANE T.

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 DEDICATION

To my dearest Mom l, Sister and Partner, your constant belief in me and strong

support have been my guiding light through this research journey. Your encouragement

has powered my determination, and your love has been my greatest strength. To my

amazing team, Di ko alam, whose knowledge and teamwork have been so helpful,

Thank you for your dedication. To our respected teacher, Ma’am Rome, and all faculty

member, Thank you for guiding us to this journey. And to myself and to God, Thank

you for working hard and guiding me. This achievement is a testament to the support

and faith that have moved me forward.

RESEARCHER;

PERIGO, ALTHEA FAY

H.

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 DEDICATION

I offered this study to my Mom, Dad, and Brother, who have been my source

of strength, and for always believing in me and endlessly showing me support during

my contribution to our research. To our teacher, Ma’am Romelyn, and the rest of the

study faculty members, your guidance have shaped my school path a lot. To my team,

thank you for sharing your knowledge and dedication to make our research possible. To

myself, thank you for working hard and trying hard to make an impact and to God,

thank you for the knowledge and guidance to moved forward.

RESEARCHERS;

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 MAGHILOM, CHRYSLER GARRY G.

TITLE OF CONTENT

I. Title Page

II. Approval Sheet

III. Abstract of the Study

IV. Acknowledgement

V. Dedication

CHAPTER 1

1. Introduction

2. Background

3. Statement of the Problem

4. Objectives of the Study

5. Assumption

6. Hypothesis

7. Theoretical Framework

8. Conceptual Framework

9. Research Paradigm

10. Scope and Delimitation

11. Significance of the Study

12. Definition of the terms

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 CHAPTER 1

PROBLEM AND IT’S BACKGROUND

Introduction

Affiliate Marketing has gained traction as a popular means for High

School Students to earn income through Online Shopping Platforms, attracting

the attention of High School Students. The primary aim of this study is to

explore the Impacts of Affiliate Marketing on student comprehension of

business concepts, their ability to effectively manage their time while balancing

academic responsibilities and entrepreneurial pursuits, and their development

of Marketing Skills.

This research endeavors to address existing gaps in our understanding of

Affiliate Marketing’s effects on High School Students. Firstly, we seek to

uncover the positive and negative consequences of engaging in Affiliate

Marketing endeavors, offering insights into the potential benefits and risks

associated with such activities. Secondary, by focusing on students at Carthel

Science Educational Foundation Incorporated we aim to shed light on the

specific experiences and outcomes of Affiliate Marketing within a High School

setting. Lastly, we aim to examine how affiliate marketing impacts student

financial well-being, providing valuable insights into the economic dimensions

of youth entrepreneurship.

The significance of this study lies in its potential to empower High School

Students, particularly those at Carthel Science Educational Foundation Inc.,

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with practical knowledge and skills essential for navigating the modern

entrepreneurial landscape. By elucidating the effects of Affiliate Marketing,

this research aims to equip students with the information they need to make

informed decisions about their participation in Online Business ventures.

Moreover, the findings of this study can inform educational institutions,

policymakers, and stakeholders about the role of Affiliate Marketing in shaping

the entrepreneurial competencies and financial literary of High School

Students, paving the way for the development of tailored interventions and

educational initiatives to support youth entrepreneurship.

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Background of the Study

The Affiliate Marketing through Online Shopping Platforms has the

greatest impacts among High School Students. It seeks to explore the Affiliate

Marketing.

Exploring the impacts of Affiliate Marketing through Online Shopping

Platforms to reveals a diverse landscape, of tactics tailored to the unique needs

of each business. From leveraging social media platforms for visibility to

promote the product of one's owner that we need a partnership with the

community that engages, This Affiliate Marketing utilizes a mix of digital and

traditional Marketing to reach the target audience effectively. Affiliate

Marketing can influence the student to manage their academic responsibilities

and their business to success. They are essential for establishing a branch or

brand attracting and retaining customers to the ever-charging business. By

Investigating in effective Affiliate Marketing can position themselves for the

growth and success.

Scott (2016) stated that small business development moves through

five growth stages, each with distinctive characteristics. Because the transition

from one stage to the next that requires a change to another. In business, they

are accompanied by some crisis and or another. Crisis is a tend of the problems

of changes can be a lesson of growth to be strong if there is a problem. It’s just

only a problem that revolves by stages to the future success. Prior knowledge of

what generates crisis and what will expect each stages will have a smooth

process of change. This Article provides a small business growth that can help

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the Student the small business manager prepare for the future growth. It's used

as a tool for analyzing the current position and planning what will be necessary

when the small business moves to the next stage of development.

In recent decades Affiliate Marketing has gained interest in Global

Markets for their contributions to economic growth. These enterprises are

described as vibrant engines (Kyle Mitnick in 2009). He knew that this was a

viable business model (2023, Heru's Act) to protect performance Marketers

against new legislative, which would act as a voice for the Online Marketing

and Affiliate community. (Basomworth, 2015) Mobile Marketing statistics,

Moreover mobile marketing makes it easy to track responses, hence effective in

collecting users data. (KM Obitovich 2022) Marketing has become a new mass

distribution to accomplish marketing goals (Kachovic, Mavondu, & Sonds,

2018) achieve sustainability and growth, and increase competitiveness

(lobontiu & Lobontiv, 2014). Although there is a growing body of research,

there is still much to discuss about business management.

The goal of this study is to know what are the positive and negative

impacts of Affiliate Marketing through Online Shopping among High School

Students of Carthel Science Educational Foundation Incorporated, How to

manage their Academic Responsibilities while working, and how Affiliate

Marketing affects their performance.

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Statement of the Problem

1.What are the positive and negative Impacts of Affiliate Marketing among High

School Students of Cartel Science Educational Foundation Incorporated?

2. What are the effects of Affiliate Marketing among High School Students of Carthel

Science Educational Foundation Incorporated?

3. How can Affiliate Marketing influence the High School Students of Carthel Science

Educational Foundation Incorporated Financially?

Objective of the Study

*To determine the positive and negative impacts of Affiliate Marketing among High

School Students of Carthel Science Educational Foundation Incorporated.

*To evaluate different effects of Affiliate Marketing on High School Students of

Carthel Science Educational Foundation Incorporated.

*To identify the influence of Affiliate Marketing among High School Student of

Carthel Science Educational Foundation Incorporated.

Assumption

 High School Students at Carthel Science Educational Foundation Incorporated

possess positive impacts towards Affiliate Marketing initiatives.

 Increased awareness levels among students regarding the benefits of Affiliate

Marketing contribute to their active engagement in such activities.

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  The Affiliate Marketing influence endeavors High School Students at Carthel

Science Educational Foundation, Incorporated by effective time management in

balancing academic responsibilities.

 Hypothesis

The hypothesis by the researcher is null hypothesis which there is no significant

relationship between Affiliate Marketing among High School Students of Carthel

Science Educational Foundation Incorporated. Another way to define a null hypothesis

is there is no connection between the two sets of data or variables in our study. The

research hypothesis will be tested, asserting that there are no significant differences in

the positive impact of Affiliate Marketing initiatives among High School Students of

Carthel Science Educational Foundation, Incorporated, based on promoting products or

services through online platforms such as e-commerce websites or social media

channels.

Theoretical Framework

This study is anchored to the model by Neil A Morgan(2019) entitled “Research

in Marketing Strategy” the Marketing strategy as a construct that lies at the conceptual

heart of the field of strategic marketing and is central to the practices of marketing. It is

also the area within which many of the most pressing challenges are identified by

marketers.

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 The model by Neil A Morgan(2019) states that the Marketing strategy is a guide

for organizations to navigate the complexities of the Online marketplace, achieve their

objectives, and maintain their competitive advantages.

Conceptual Framework

The concept of this study is to recognize different factors that show the positive

impact of Affiliate Marketing among high school students of Carthel Science

Educational Foundation, Incorporated. Racher Carter (2022) believed that by engaging

in affiliate marketing, students develop invaluable marketing and skills that are

applicable across various industries, enhancing their employability and career

prospects.

The Figure 1 Illustrates the cause and effects relationship of the dependent

variables such as:

Dependent Variables Independent Variable

 Positive Attitudes towards  Level of Engagement in Affiliate

Affiliate Marketing Marketing Activities.
 Awareness  And Perceived Effectiveness of
 And Importance of effective time Affiliate Marketing Platform.

Figure 1. Dependent and Independent Variables

Research Paradigm

The model illustrates the correlation between the three components of the

Research Paradigm; input, process, and output. The input examines the effectiveness of

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Affiliate Marketing through Online Shopping Platform among High School Students of

Carthel Science Educational Foundation Incorporated. Especially examining elements

like students' attitudes toward Affiliate Marketing, their levels of awareness regarding

its mechanisms, as well as their perceived usefulness and ease of use of Affiliate

Marketing Platforms. The process involves conducting a survey through a

questionnaire.

Input Process

Output

 Students’ attitudes towards ; Survey through a

Affiliate Marketing. Questionnaire.

 Awareness

Scope and Delimitation

The study focused on the impact of Affiliate Marketing through Online

Shopping Platform among High School Students of Carthel Science Educational

Foundation Incorporated. The respondents of the study are the High School Students of

Carthel Science Educational Foundation Incorporated. This research will have 50

respondents and it will take 2-3 months to finish.

Significant of the Study

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 This study is administered to provide significant knowledge and information

about Affiliate Marketing through Online Shopping Platform among High School

Students of Carthel Science Educational Foundation Incorporated.

To the Students. The students will gain guidance and knowledge from this study to

build their own online business while studying.

To the Affiliators. This paper will serve as a guide to gain knowledge and build

confidence through Online Platforms.

To the Business Owner. This paper will serve as a guide to improve their knowledge

to promote their product and services.

To the Future Entrepreneurs. This paper helps future entrepreneurs apply the

positive and negative impacts of Affiliate Marketing if they build a small online

business in the future.

To the Future Researchers. This study will provide information on the different ideas

and knowledge relating to Affiliate Marketing through Online Shopping Platform.

Moreover, this can used to further explain the complexity of the concept and create

more extensive research for the study.

Definition of Terms

The study’s key terms are defined conceptually and operationally as follows:

Carthel Science Educational Foundation Incorporated. School in San Manuel,

Tarlac, Central Luzon. Carthel Science Educational Foundation Inc. is a private school.

Impacts. It refers to the strong effect or influence on a situation or a person.

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Affiliate Marketing. Affiliate Marketing is a process by which an affiliate earns a

commission for marketing another person’s or company’s product.

Online Shopping. It refers to an activity which a costumer browses the available goods

or services presented by one or more retailers with potential heart intent to purchase a

suitable selection of them through online.

CHAPTER 2

REVIEW OF RELATED LITERATURE AND STUDIES

This section of this study discusses the relevant and important literature that provided

the theoretical basis of this study. Similarly, related studies and related reading both

local and foreign were reviewed.

Related Literature

Local Literature

According to Quijano (2023), Marketing is a vital component of any

business, and in today’s world, it’s more important than ever to have a solid marketing

strategy. The Philippines is a country with a population of over 113 million people,

which is a gold mine for local and offshore businesses. And, as businesses become

increasingly, it is essential to have a solid marketing strategy that will reach your target

market. This is especially true in the Philippines, where there’s a growing middle class

with more disposable income. This means that in today's business scene, a strong

marketing plan is essential. Given the Philippines' growing middle class with rising

disposable money, a well-crafted marketing plan is even more important for effectively

reaching and engaging the target market. Moreover one of the opportunities to save

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journey in the middle class in the Philippines is affiliate marketing or online marketing

it serves as a dual-purpose platform for students, offering a pathway to financial

stability while simultaneously enriching their academic journey. As students navigate

the complexities of higher education, affiliate marketing emerges as a viable means of

generating income. Through promoting products or services on various online

platforms, students can earn passive income, thereby alleviating financial pressures and

gaining financial independence. This financial support enables students to focus more

on their studies, as they are empowered to allocate their time and resources more

efficiently. Additionally, they empower them to navigate their financial and academic

journey with confidence and resilience.

According to Lara (2019), online selling is on top of a line kind of

business that can help through the use of technology particularly in selling, in this way,

social media is a big factor and helps to purchase online. The students don't need to go

out and hang out, struggle in the outstanding traffic and strenuous walk in the mall just

to shop and buy the things they need, Post, advertise, and have numerous followers and

friends on any kind of social media account. Online selling's influence on students

transcends convenience and affordability, profoundly impacting their social

interactions, consumption behaviors, and technological literacy, thus reshaping their

overall lifestyle and behavior.

Filipino value online shopping because of its convenience and accessibility. Product

marketing and service marketing are equally significant because they both can be direct

in providing proof and specific information and features about the products and

services a business provides (Leonard, 2018). Students and parents rely on the internet

to acquire and sell textbooks at affordable prices, virtual stores allow people to shop

from the comfort of their homes without the pressure of a salesperson, and online

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marketplaces provide a new and more convenient venue for the exchange of virtually

all types of goods and services. Moreover one of the major reasons that many people

turn to online shopping is its due convenience in nature and as it saves a lot of time and

effort as compared to real-time shopping. Filipinos are known for being cautious in

terms of purchasing a product. They securely pick the product with high quality.

Foreign Literature

According to (Hanif et al., 2018). The effect of knowledge management and

entrepreneurial orientation on organization performance. The histrionic increases the
scope and diversity of online advertisements more than conformist ones. In stated
businesses are extensively using such virtual advertisements to promote versatile
products and services. Point out the three obstacles to online shopping namely failure to
buy, security, and service fear hindrances. this marketing implies the knowledge of the
students that can guide them to build their business without fear of their mistakes and
failures it will serve as motivation. More Over integration of knowledge management
and entrepreneurial orientation not only enhances organizational performance but also
has significant implications for students. By understanding the dynamics of online
advertisement and overcoming obstacles such as security concerns and service fears,
students gain valuable insights into contemporary marketing strategies.
Authored by Suresh V, Vetri Selvi M, Maran K, and A.R.Shanmuga Priya in
May 2018, the text sheds light on affiliate marketing's implications for students
interested in digital marketing or e-commerce. By exploring how website owners
collaborate with businesses to promote products through ads, it provides practical
insights for students entering the marketing or business field. Understanding the
dynamics of affiliate marketing not only equips students with effective marketing
strategies but also offers a glimpse into consumer behavior in the digital age. Moreover,
the text underscores the importance of data-driven decision-making through empirical
research methods like online questionnaires, enabling students to grasp the significance
of analyzing consumer preferences and the effectiveness of affiliate marketing tactics.
Ultimately, the text serves as a valuable resource, bridging theoretical concepts with
real-world applications to empower students in navigating the dynamic landscape of
digital marketing and e-commerce.
According to Duffy (2015), the majority of the companies perceived that
affiliate marketing is related to the money paid for a successful marketed product but it
is contrary to that affiliate marketing can be evaluated as the marketing with the lowest
risk because marketers get the payment based on performance. Affiliate marketing is

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sometimes confused with Referral marketing but in reality, they both are different
things. Affiliate marketing depends on the motivation that comes from financial
rewards. Students may experience both benefits and drawbacks that come from internet
marketing. Positively, technology can offer possibilities for skill development, useful
knowledge and tools, and easier access to educational resources. But it can also be a
distraction, causing one to put off tasks and pay less attention to their academic
obligations. Additionally, students' purchasing habits and materialism may be
encouraged by exposure to targeted advertising. In general, how internet marketing is
used and an individual's capacity to control its effect determine how it affects students.

Related Studies

Local Studies

The study by Nicklers John Soria (2024) entitled " Impacts of Social Media

Influencers Marketing on Consumers Behavior" The researcher aims to understand how

to public perceives advertisements and the influence of social media marketing or

influencers on consumer behavior in Davao City, Philippines. The study discovered that

online word-of-mouth advertising significantly impacts consumers' decision-making

processes, with social media Influencers playing an important role in shaping

consumers' views on products. As a result of this study evaluates the impacts of

contemporary advertising and validates the effectiveness of social media influencer

marketing in influencing consumer behavior.

The study by Marzan of the Journal of Business and Management Studies

(2022) investigates the impact of digital marketing on Filipino consumer behavior,

specifically customer engagement and purchase intention, highlighting its potential for

promoting products and building customer relationships. The results from the study on

digital marketing's impact on Filipino consumer behavior could include increased

customer engagement, enhanced brand awareness, improved purchase intention, greater

customer satisfaction, increased loyalty and advocacy.

Lara (2019) highlights the significant impact of online selling on students,

highlighting the convenience and affordability of shopping online. Social media plays a

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crucial role in influencing purchasing decisions, enhancing technological literacy, and

reshaping students' lifestyles. The results of the study could include increased reliance

on online platforms for shopping, changes in social interactions, the influence of social

media on purchasing decisions, enhanced technological literacy, shifts in consumption

patterns, and overall lifestyle changes among students.

Foreign Studies

Locket's 2018 study found that small retail businesses use social media

platforms to promote products and communicate with customers, leading to increased

customer relationships and sales. This case study aims to evaluate online marketing

strategies for increasing customer satisfaction and recommends rethinking approaches

and using innovative tools. The results of this study explore the effects of online

marketing on customer satisfaction, feedback, and ratings, highlighting the importance

of effective customer feedback for sustainable growth.

The text by Suresh V, Vetri Selvi M, Maran K, and A.R. Shanmuga Priya

discusses affiliate marketing's impact on students in digital marketing and e-commerce.

It emphasizes data-driven decision-making and provides practical insights on

promoting products through ads. The study offers valuable educational value and

implications for businesses involved in affiliate marketing. The results of the study may

include insights into effective affiliate marketing tactics, consumer behavior in the

digital age, the importance of data-driven decision-making, educational value for

students, and implications for businesses engaged in affiliate marketing.

According to the study of Bolat et al.(2016) stated that using Digital Marketing

as a business enhances business relationships, supports sales, and establishes brand and

product awareness. Digital Marketing helps businesses to build better and long-lasting

relationships with customers by interacting and connecting with them. This study aimed

20
to evaluate the Impacts of Digital Marketing through building businesses with better

performance and services. Additionally, this will also allow them to build awareness of

their brand and drive sales key to the future success of the business. As a result of

Digital Marketing, Will encourage the students to learn some things about Marketing.

They can boost their confidence by building a business. At the same time, students may

have opportunities to help them in their financial stability.

Related Reading

Local Reading

The E-Hustle by Ben Wintle (2021) Learn how its top players used different

tools and technologies—from digital payments to live streaming—to carve out success.

Learn the business secrets of the Philippines’ biggest online companies, and discover

the best strategies for establishing a digital store, building a supply chain on a mobile

device, and making the most out of social media marketing. The result is gaining

insights and strategies to thrive in the digital economy, potentially transforming your

online presence and business success.

According to Raymond Calbay, Marv De Leon, Paolo Lising (2015). Online

Business Startup Guide serves as an inspiration and as a manual for Filipinos to jump

start their Online entrepreneurial journey. Simple and easy way to build your own

Business. Online Business enables you to be financially free and to go whenever you

want to, anytime. This book serves as a motivation and also improves your skills and

insight that might help a student through their daily allowance and financially stable

academically. it's truly provides value to the community.

According to A. J. (2023) Filipinos are shopping addicts. Filipinos have

purchased a product or service online. That's significant, and it just goes to show how

much online shopping has become a part of people's daily lives. This presents an

excellent. To make the most out of this opportunity, that makes it easy for people to

21
purchase your products or services. Additionally, it's also important to have a solid

digital marketing strategy that targets potential customers in the Philippines. This book

can provide Filipino students with various benefits, such as access to educational

resources, job opportunities through internships, and platforms for networking and skill

development. It can also serve as a source of inspiration and motivation for

entrepreneurial endeavors and creative projects.

Foreign Reading

The Seventh Edition of The Digital Marketing Book, written by Dave Chaffey

(2019). This books provides guidance on how companies can get the most out of digital

media and technology to meet their marketing goals. They offer case studies as well as

models that can be used to develop skills needed in the workplace. The book

recommends the best practical frameworks and techniques, including, search

marketing, conversion optimization and digital communications using social media.

They equip readers with practical frameworks and techniques, such as search

marketing, conversion optimization, and digital communication via social media, which

have shown significant results in enhancing companies' digital presence and achieving

marketing goals.

According to Dr. Antony Puthussery (2020), Digital marketing is marketing as

well as the promotion of goods or services by utilizing digital technologies cellphones,

visual advertising, and other electronic media. Digital Marketing platforms are internet-

based and can build, promote, and distribute brand quality across digital channels. It is

effective to become progressively integrated into business plans in daily life. This book

is an inclusive work that provides essential approaches and it outlines modern

marketing through online platforms.

According to Godfrey Parkin(2016). Marketing is the overall set of activities,

processes, and attitudes that a business applies to understanding the needs of its

22
customers and developing, supplying, and communicating products or services that

address those needs. It includes all the activities, inputs, and outputs that might be

classified under the traditional four P's of Digital Marketing " product, place, price, and

promotion. Lives have been influenced by digital technologies. They include people

who never buy anything online but through communication with others may be

influenced to buy online because of its advantages. This book is indispensable to

anyone who wishes his or her company to remain relevant in today's digital

environment.

Justification

Online shopping platforms have seen a rise in the use of affiliate marketing,

especially among high school students who are involved in the digital marketplace. The

purpose of this study is to investigate how affiliate marketing affects this particular

demographic. In our investigation, we explore the existing literature, recent studies, and

relevant readings to understand the multifaceted effects of affiliate marketing on high

school students' purchasing behavior, social interactions, and academic performance.

Drawing from articles published within the past five to ten years, our review

synthesizes insights into the dynamics of affiliate marketing and its influence on online

shopping behavior among High School Students. These studies highlight the role of

social media influencers, the power of peer recommendations, and the psychological

mechanisms driving purchasing decisions. Additionally, our focus on the results of

pertinent articles reveals significant correlations between keywords such as "Affiliate

Marketing," "Online Shopping Platforms," and "High School Students." Findings

indicate a strong association between exposure to affiliate marketing content and an

increased likelihood of purchasing products endorsed by influencers. Furthermore,

research indicates that although affiliate marketing can improve brand exposure and

23
consumer involvement, it may potentially exacerbate teenage financial literacy issues

and impulsive purchasing habits. By adding pertinent literature from both domestic and

international authors to our study, we can find sources that provide in-depth analyses of

the complexities of affiliate marketing and its effects on high school pupils. These

readings offer useful tips for navigating the always-changing field of consumer

protection and digital marketing ethics for educators, parents, and legislators. These

books provide readers with the information and resources they need to assess affiliate

marketing's effects on teenage consumers objectively and take steps to lessen them by

combining theoretical frameworks with practical examples.

Finally, our study emphasizes how critical it is to comprehend how internet

buying platforms, specifically affiliate marketing, affect high school pupils. Through

the integration of current research, empirical investigations, and enlightening literature,

we have shed light on the complex characteristics of this occurrence. Going forward,

stakeholders must work together to put ethical standards and educational initiatives into

place so that young consumers are better equipped to navigate the intricacies of the

digital economy.

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