KLEF CENTRE FOR DISTANCE & ONLINE EDUCATION

MBA PROGRAM STRUCTURE& SYLLABUS

(LOGISTICS AND SUPPLY CHAIN MANAGEMENT)

Code Course Name L T P S CR

SEMESTER I
1 22MB51C0O Quantitative Methods 3 0 0 0 3
2 22MB51C1O POM &Organizational Behaviour 3 0 0 0 3
3 22MB51C2O Business Economics 3 0 0 0 3
Financial and Management
4 22MB51C3O Accounting 2 1 0 0 3
5 22MB51C4O Marketing management 3 0 0 0 3
Business Environment (National and
6 22MB51C5O International) 3 0 0 0 3
7 22MB51C6O Business Legislation 3 0 0 0 3
8 22UC2109O Logical Thinking skills for Managers 0 0 4 0 2
SEMESTER II
9 22UC1203O Design Thinking and Innovation 0 0 4 0
Introduction to Business analysis & R
22MB52C1O
10 Programming 3 0 2 0 4
11 22MB52C2O Business Research Methodology 4 0 0 0 4
12 22MB52C3O Human Resource Management 3 0 0 0 3
13 22MB52C4O Financial Management 2 1 0 0 3
14 22MB52C5O Operations management 3 0 0 0 3
15 22MB52C6O Information systems & ERP 3 0 0 0 3
16 22UC2107O Professional Skills for Managers 0 0 4 0 2
SEMESTER III
17 22MB61C0O Strategic Management 3 0 0 0 3
18 22MB61C2O Entrepreneurship & Family Business 3 0 0 0 3
19 ELECTIVE 1 3 0 0 0 3
20 ELECTIVE 2 3 0 0 0 3
21 ELECTIVE 3 3 0 0 0 3
22 ELECTIVE 4 3 0 0 0 3
23 Sectoral Elective 1 3 0 0 0 3
SEMESTER IV
24 22MB62C0O Leadership in Organisations 3 0 0 0 3
Business Ethics &Corporate
25 22MB62C1O Governance 3 0 0 0 3
26 ELECTIVE 5 3 0 0 0 3

1
27 ELECTIVE 6 3 0 0 0 3
28 ELECTIVE 7 3 0 0 0 3
29 ELECTIVE 8 3 0 0 0 3
30 Sectoral Elective 2 3 0 0 0 3
31 22MB6lE8O Management Research PrOect 0 0 12 0 6

LOGISTICS & SUPPLY CHAIN

MANAGEMENT

Code Course Name

22MB61L1O Materials Management 3 0 0 0 3
Fundamentals of Supply Chain
22MB61L2O Management 3 0 0 0 3
22MB61L3O Operations Strategy 3 0 0 0 3
22MB61L4O Total Quality Management 3 0 0 0 3
22MB62L5O Lean Management 3 0 0 0 3
22MB62L6O Warehouse Management 3 0 0 0 3
22MB62L7O Supply Chain Analytics 2 0 2 0 3
22MB62L8O International Logistics Management 3 0 0 0 3
22MB62L10O Green Supply Chain Management 3 0 0 0 3

BANKING

Code Course Name

22MB61B0O Overview of Banking 3 0 0 0 3
22MB62B1O Banking Service Operations 3 0 0 0 3

RETAILING

Code Course Name

22MB61R0O Overview of Retailing 3 0 0 0 3
22MB62R1O Management of Retail Operations 3 0 0 0 3

HEALTHCARE & HOSPITALITY MANAGEMENT

Code Course Name
Overview of Healthcare
22MB61D0O Management 3 0 0 0 3
Management of Healthcare
22MB62D1O Operations 3 0 0 0 3

2
 INFORMATION TECHNOLOGY
Code Course Name
22MB61I0O IT Enabled Services 3 0 0 0 3
22MB62I1O Marketing of Software Solutions 3 0 0 0 3

RURAL & AGRICULTURAL MARKETING

Code Course Name
Overview of Agriculture & Rural
22MB61G0O Sectors in India 3 0 0 0 3
Management of Agricultural & Rural
22MB62G1O Development in India 3 0 0 0 3

PHARMACEUTICAL MARKETING
Code Course Name
Pharmaceutical Marketing
22MB61P0O Management 3 0 0 0 3
Advanced Pharmaceutical Marketing
22MB62P1O Management 3 0 0 0 3

22MB51C0O– QUANTITATIVE METHODS

Course Code 22MB51C0O

L-T-P 3-0-0

Credits 3

Contact Hours 3

Pre requisite Nil

Mapping of Course Outcomes with PO/PSO :

3
 CO#. Course Outcome PO BTL

1 1
Identify the source of a quantifiable problem, recognize the 3
issues involved and produce an appropriate action plan.
2 1
Translate a problem into a simple mathematical model to 3
allow easier understanding and to aid problem solving
3 1
3
Employe R Programming software to solve problems
4 6
Calculate and interpret numerous statistical values and 3
appreciate their value to the business Manager.
Probability and Sampling, Introduction to R Programming.Sampling, Estimation, Correlation and
Regression, Time series analysis, Index Numbers.

SYLLABUS
Probability and Sampling: Definitions and rules for probability, conditional probability independence of
events, Bayes’ theorem, and random variables. Probability distributions: Binomial, Poisson and Normal
distributions.Introduction to R Programming.Sampling: Introduction to sampling, Basic Concepts, Types
of Sampling. Sampling distributions, sampling distribution of mean and proportion, application of Central
Limit Theorem.determining the sample size. Estimation: Point and Interval estimates for population
parameters of large sample and small samples. Hypothesis testing: one simple and two sample tests for
means and proportions of large samples (z-test), one sample and two sample tests for means of small
samples (t-lest),F-test for two sample standard deviations. ANOVA one and two way.Chi-square test for
single sample standard deviation.Chi-square tests for independence of attributes and goodness of fit. Sign
test and Rank Test. Correlation and Regression: Meaning, Types of Correlation, measurement: graphic
and algebraic, Scatter Plot, Pearson Correlation Coefficient, Rank Correlation: Spearman’s Rank
Correlation. Testing the significance of correlation coefficient. Regression: Meaning, Types. Estimating
the regression coefficients. Testing the significance of regression coefficients Index Numbers and Time
Series Analysis: Time series analysis: Meaning and Components of Time Series. Variations in time
series, Smoothing Methods: trend analysis, cyclical variations, seasonal variations and irregular
variations. Index Numbers: Unweight and Weighted Index numbers.

RECOMMENDED TEXTBOOK(S):

1. Levin R.I. and Rubin D.S., Statistics for Management. 8thedn.Pearson Education..
2. Amir D Aczel and jayavel Sounder Pandian: Complete Business Statistic, 7e , McGraw Hill

REFERENCE BOOKS:

1. Anderson, Sweeny, Williams: Statistics for Business and Economics, 9e

2. Venables, W.N ; Introduction to R Programming, CRAN

4
22MB51C1O: POM &ORGANIZATIONAL BEHAVIOR

Course Code 22MB51C1O

L-T-P 3-0-0

Credits 3

Contact Hours 3

Pre requisite Nil

Mapping of Course Outcomes with PO/PSO :

CO#. Course Outcome PO BTL

1 Ability to manage people with an understanding of Individual 3

2
behavior.
2 Ability to manage people with an understanding of the 5
2
attitudes, motivation and learning on individual behaviour .
3 Ability to manage groups with an understanding of the Group 3,5
2
behavior and leadership.
4 Ability to perceive organizational culture and implement 5
2
organization Change and Development interventions.

Introduction to organizational behavior, foundations of individual behavior, perception, theories of

motivation, Attitudes, Learning, Groups, leadership, Nature and cultural functions, organizational
development.

SYLLABUS
Introduction to Organizational Behavior– : Evolution of management thought, five functions of
management, Evolution of OB. models of OB (Autocratic, Custodial, Supportive, Collegial and SOBC),
Importance of Organizational Behavior, Foundations of Individual Behavior: Personality- Personality
determinants; Personality traits: MBTI – The Big Five Model, Major personality attributes influencing
OB; Psycho-Analytic Theory – Johari Window – Values – Types of Values; Perception- Perceptual
process; Factors influencing Perception; perceptual distortion; Linkage between perception and individual
decision making Theories of Motivation – Hierarchy Needs Theory – Two-Factor Theory –

5
 Expectancy Theory; Applications of Motivation; Attitudes – Source of attitudes; Types of Attitudes,
Attitudes and consistency – Cognitive Dissonance theory. Learning- Theories of learning; Principles of
learning;Foundations of Group Behavior: Groups – Nature of groups; Types of groups; Stages of Group
Development; Group Cohesiveness; Group Decision-Making; Leadership – Nature; Theories of
leadership: Trait Theories, Behavioral Theories and Contingency Theories; Conflict Management-
Transactions in conflict thought; Functional versus Dysfunctional conflict; The Conflict process; Conflict
Management. Stress – Causes and consequences of stress; Stress management.Organizational Culture and
Change Management: Nature; Culture’s Functions; Creating and sustaining Organizational Culture;
Forces for change ; Resistance to change; Approaches to Managing Organizational Change – Lewin’s
Model – Kotter’s Plan for Implementing Change; Organizational Development – Techniques of
organizational development.

RECOMMENDED TEXTBOOK(S):

1. Robbins, Stephen, Timothy, A &Vohra, N. “Organizational Behavior”, 14th Ed., Pearson

Education. 2012.
REFERENCE BOOKS

1. Mc Shane & Von Glinow, “Organizational Behavior”, 7th Ed. McGraw Hill Publications, New
Delhi, 2014
2. Fred Luthans, Organizational Behaviour, 12th Ed., Prentice Hall, 2011.
Jerald Greenberg & Robert A Baron, Behavior in Organizations, 9th Ed., Printice Hall India, 2010.

22MB51C2O: BUSINESS ECONOMICS

Course Code 22MB51C2O

L-T-P 3-0-0

Credits 3

Contact Hours 3

Pre requisite Nil

6
Mapping of Course Outcomes with PO/PSO :

CO#. Course Outcome PO BTL

1 Apply the intuition for analyzing economic problems from a 3,4

Managerial perspective in an organizational & business
3
context. use the basic tools that structure the
microeconomic problems for optimal decision making.
2 Analyze the theory of demand, forecast and estimation of 3
4
demand for managerial decision-making.
3 Analyze different types of competition that 4
4
existingexternalEnvironment.
4 Analyze the Macro Economic Environment of the 4
4
Organization
Introduction to economics and managerial decision making, demand and advertisement analysis,
production function, Market analysis, Macro economic concepts.
SYLLABUS
Introduction: Economics and managerial decision making; Managerial Economics, nature and scope of
Managerial Economics; Tools of Managerial Economics; Risk, Uncertainty and Probability Analysis.
Optimization techniques: Firm Theory: Objectives of the firm; Theory of the growth of the firm :Marris
and Penrose; Role of a Managerial Economist

Demand and Advertisement Analysis: Concept of demand; Determinants of demand, Law of Demand;
Elasticity of demand; Demand estimation and demand forecasting, Demand forecasting for consumer
durables and capital goods. Techniques of demand forecasting. Advertising– Contribution of Economic
Theory: Methods of determining Total advertising budget; Cyclical Fluctuations of Advertising,
Measuring the Economic Effects of Advertising

Production and Cost Analysis: Production functions, Long Run and Short Run Production Functions, The
Cobb- Douglas Production function, Optimum input combination; Cost concepts, Short- run and Long-
run cost functions, Cost curves, Economies of Scale; Introduction to pricing and pricing practices.
Market analysis: Markets, Kinds of Competition; Features of different types of market structures, Price &
Output determination under Perfect competition, Monopoly, Monopolistic competition, Oligopoly;
Monopoly Policy –MRTP,Macro economic concepts: National Income, Measurement of National
Income, Uses of National Income Statistics; Business Cycles, Stages of business cycles; Inflation, Types
of Inflation, Impact of inflation, Measures to over come Inflation.

RECOMMENDED TEXTBOOK(S):

Dominick Salvatore, Managerial Economics, Oxford publications, 2007.

REFERENCE BOOKS

7
1. H.L.Ahuja, Managerial Economics, McGraw Hill, 2008.
2. Paul G.Keat, Philip K.Y.Young and Sreejata Banerjee, Managerial Economics, Pearson education, 2009.
3. P.L. Mehta, Managerial Economics, S.Chand& Sons, New Delhi, 2007.
4. D.N. Dwivedi ,Managerial Economics, Vikas Publications, New Delhi-2007.
5. G.S.Gupta, Macro Economics – Theory and Applications, The McGraw – Hill Companies, 2008

22MB51C3O: FINANCIAL AND MANAGEMENT ACCOUNTING

Course Code 22MB51C3O

L-T-P 2-1-0

Credits 3

Contact Hours 3

Pre requisite Nil

Mapping of Course Outcomes with PO/PSO :

CO#. Course Outcome PO BTL

1 To understand the accounting process in business. 1 2

2 To gain a knowledge on application of concepts and 6
2
principles in preparing
3 To evaluate the tactical decisions of middle level managers 1
5
relating to cost and management accounting
4 To analyze the financial statements and evaluate the 6
4
decisions for better investment.
Financial accounting, journal, ledger, ratio analysis, formats, marginal costing.
SYLLABUS
Financial Accounting: Accounting: Book keeping – Users of Accounting information – Classification of
Accounting – Accounting concepts and conventions – Accounting standards and GAAP – Double entry
system – Journal – Ledger. Trial Balance – Subsidiary Books – Cash Book. Trading and Profit & Loss
Account - Balance Sheet with Adjustments (Problems) - Methods of Depreciation.- Ratio Analysis
(problems); Issue of shares (entries) Companies Financial Accounts as per schedule 6 part I & Part II.

8
Formats: Banking Accounts , Insurance Accounts and Electricity Accounts. Marginal Costing (Problems)
– Break-even Analysis (Problems).

RECOMMENDED TEXTBOOK(S):

1. Libby, Financial Accounting, 6e Tata McGraw Hill, Delhi.

REFERENCE BOOKS

1. Horngren,HarrisonJr.Oliver, “Financial & Management Accounting by PHI

2. Colin Drury,”Cost& Management Accounting “ by Cengage Publishing
3. Horngren,HarrisonJr.Oliver, “Financial & Management Accounting by PHI
4. S N Maheshwari, “Accounting for Management”, Vikas Publishing House, 2009

22MB51C4O: MARKETING MANAGEMENT

Course Code 22MB51C4O

L-T-P 3-0-0

Credits 3

Contact Hours 3

Pre requisite Nil

Mapping of Course Outcomes with PO/PSO :

CO#. Course Outcome PO BTL

1 Explain the key terms, definitions, and concepts used in the study PO1
of Marketing Management and understand the changing 2
Marketing Environment
2 Apply the knowledge of marketing concepts to strategize the PO1,PO2
3
marketing program regarding product and pricing
3 Apply the knowledge of marketing concepts to strategize the PO1,PO2
3
marketing program regarding promotion and distribution
4 Understand the need for ethics in marketing and the importance PO6
2
of social and green marketing

9
Overview of marketing, buyer behavior, marketing mix, pricing decisions, branding, distribution
decisions, digital marketing.
SYLLABUS
Overview of Marketing: Core concepts of Marketing; Marketing Orientations & Philosophies; Marketing
Environment; Buyer Behavior; Marketing Planning Process; Consumer value and satisfaction;
Identification and Analysis of Competitors. Market Segmentation, Targeting and Positioning
strategies; Marketing Mix; The product; New Product Development; Product Life Cycle; Product Mix
decisions; Branding; Packaging and Labeling. Pricing Decisions; Factors influencing Price – five “C”s;
Pricing Techniques, Tactics &Strategies; Distribution Decisions; Channel alternatives; Choice of
Channel; Channel Management, Channel Dynamics, Managing promotion Mix; Advertising, Personal
selling, Sales Promotion and publicity, Integrated Marketing Communication Marketing Control
techniques;

Marketing Audit; Social Marketing; Green Marketing; Web Marketing, Digital Marketing, Viral
Marketing, Neuroscience Marketing.

RECOMMENDED TEXTBOOK(S):

1. Philip Kotler - Principles of Marketing – 15th Edition, 2014, Prentice Hall, New Delhi.

REFERENCE BOOKS

1.V. S. Ramaswamy and S. Namakumari- 3rded.Marketing Management, Prentice Hall, New

Delhi.

2. Kotler and Keller, Marketing Management, 13th Edition, PHI New Delhi

3. Etzel, walker, Stanton and Pandit, Marketing: Concepts and Cases, TMH – New Delhi

4. Philip Kotler & Gary Armstrong - Marketing Management, Prentice Hall

5. Case Studies in Marketing - Indian context - R. Srinivas, TMH, New Delhi

6. Marketing Management – RajanSaxena, TMH, New Delhi

22MB51C5O: BUSINESS ENVIRONMENT

Course Code 22MB51C5O

L-T-P 3-0-0

10
 Credits 3

Contact Hours 3

Pre requisite Nil

Mapping of Course Outcomes with PO/PSO :

CO#. Course Outcome PO BTL

1 Outline various components of Business Environment. 2 2

2 Recognize, distinguish, paraphrase and explain the impact 2
2
of business environment on business activities.
3 Understand the role of regional economic integration and 3
2
political integration.
4 Apply Cognitive knowledge of global issues, to 3
3
internationalize business.
Introduction to Business Environment, Economic environment, Women and business, international
business environment, international trade, theories and institutions.
SYLLABUS
Business Environment Introduction: Concepts, Significance and Nature of Business Environment;
Elements of environment: Internal and External; Techniques of Environmental Scanning and Monitoring,
Economic Environment of Business: Significance and Elements of Economic Environment; Economic
Systems, Economic Planning in India; Government Policies: Industrial & licensing Policy, Monetary
Policy, Foreign Trade Policy, Fiscal Policy - GST; Demonetization; Competition Act, FEMA, Consumer
Protection Act. An overview of Globalization, International business environment factors: The cultural
environment; Political Environment & Legal Environment; International Institutions: World Bank, WTO,
IMF, Govt. influence on trade &investment. Regional blocks, Cross national co-operation agreements-
Tariff & Non-tariff barriers, EU, Modes of entry, Post-Covid effects on global business environment.

RECOMMENDED TEXTBOOK(S):

1. Justin Paul, Business Environment Text and Cases, 3e TMH.

2. Charles W Hill, International Business, 2012, McGraw-Hill,NewDelhi.

REFERENCE BOOKS:

1. ShaikSaleem, Business Environment, 2E, Pearson, 2010

11
2. Fernando, Business Environment, IE, Pearson, 2011
3. Misra S. K &Puri V. K, Economic Environment of Business, 6E, Himalaya publishing house, 2010.
4. Justin & Paul, International Business, 2005 Prentice Hall, New Delhi
5. Francis Cherunilam, International Business, Fourth edition 2014, Prentice-Hall of India private ltd,
New Delhi.
6. John D Daniel et.al., International Business- Environments & Operations, 14th ed. Pearson Education,
7. P Subbarao, International Business, 2006, Himalaya Publications, New Delhi.

22MB51C6O: BUSINESS LEGISLATION

Course Code 22MB51C6O

L-T-P 3-0-0

Credits 3

Contact Hours 3

Pre requisite Nil

Mapping of Course Outcomes with PO/PSO :

CO#. Course Outcome PO BTL

1 Apply core concepts in the legal structure of business. 1 3

2 The student will be able to interpret the main statutory provisions 6
2
relevant to the business organization.
3 The student will be able to identify and explain the legal issues 6
arising in some of the main day to day dealings of the business 2
organization and provide advice or remedy for those issues.
4 The student will be able to provide advice or remedy for those 6
4
legal issues.

Law of contract, sale of goods act 1930, the negotiable instruments act, 1881, company law.

SYLLABUS
Law of Contract: Importance of Contract Act; Meaning and kinds of Contract; Essentials of a Contract;
Performance of contract; Discharge of contract; Quasi Contracts. Special Contracts - Indemnity and

12
Guarantee, Bailment and Pledge, Agency. Sale of Goods Act 1930: Sale and Agreement to Sell;
Conditions and Warranties; Transfer of Property; Rights of Unpaid Seller. Indian Partnership Act 1932 -
Meaning and Scope; Formation of Partnership; Registration of partnership; Kinds of partners; Rights,
Duties and Liabilities of partners. Other business related laws: Salient features of Consumer Protection
Act, Labour related laws, Cyber Law, Competition Law,The Negotiable instruments Act, 1881: Meaning
of Negotiable Instrument; Types of negotiable instruments; parties to negotiable instruments; Negotiation
(Endorsement and kinds of endorsement); Dishonour of negotiable instruments; Discharge and modes of
Discharge of negotiable instruments. Company Law; Definition and characteristics of a company; Kinds
of companies; Formation and advantages of incorporation of a company; Memorandum of Association;
Articles of Association; Prospects; Directors powers and liabilities; Kinds of meetings; Winding up of a
company.

RECOMMENDED TEXTBOOK:

N.D Kapoor, Business Law – Sultan Chand & Sons.

REFERENCE BOOKS:

1 R.C. Chawla& KC Garg – Mercantile and Industrial Law, Kalyani Publishers.

2. Gulshan SS, Business Law, Excel Books

3. Avatar Singh – Principles of Mercantile Law, Eastern Book Company

4. Gulshan&G.K.Kapoor, Business Law, New Age Publications

5. Related Bare Acts

22UC2109O: Logical Thinking Skills for Managers

L-T-P-S: 0-0-4-0 Credits: 2 Prerequisite: Nil

Mapping of Course outcomes (CO) with program outcomes (PO):

CO No Course Outcomes PO BTL

CO1 Apply the concepts of mathematical principles besides logic and basic mathematical
formulae to solve word based situational challenges. 2 2

CO2 Formulate the particulars of commercial math with logical tricks. 3 2

13
CO3 Estimate inductive reasoning, to categorize the rules-set from a given list of observations
and relate them to predict the conclusions according to the given conditions. 3 2

CO4 Differentiate assumptions and arguments in critical reasoning. 2 2

Syllabus

Numbers- Divisibility Rules, Units Digit, Remainders, LCM & HCF, Simplification, Square
roots & Cube Roots, Decimals & Fractions, Problems On Ages, Ratio & Proportion, Partnership,
Averages & Alligations. Percentages, Profit & Loss, Simple & Compound Interest, Time &
work, Problems on Pipes, Speed, Distance & Time, Problems on Trains, Boats & Streams, Data
Interpretation

Clocks, Calendars, Number & Letter Series and Analogy, Coding-Decoding, Odd Man Out,
Blood Relations, Direction Sense,Puzzle Test. Syllogisms, Cubes, Cuboids & Dices, Logical
Venn Diagrams, Number, ranking and time sequence test,Data Sufficiency, Statement &
Conclusions, Statements & Assumption

Textbooks

1. Logical Reasoning, Arun Sharma, McGraw Hill.

2. Quantitative Aptitude Quantum CAT by Sarvesh K Verma, Arihant Publications

3. Quantitative Aptitude for CAT by Arun Sharma, Mc Graw Hill Education

4. Analytical & Logical Reasoning, Peeyush Bhardwaj, Arihant Publications.

Reference Books:

1. Quantitative Aptitude by R.S. Agarwal, SCHAND Publications.

2. A Modern Approach to Verbal Reasoning by R.S. Agarwal, SCHAND Publications.

22UC1203O: DESIGN THINKING AND INNOVATION

Course Code 22UC1203O

L-T-P-S 0-0-4-0

Credits 2

Contact Hours 4

14
Pre requisite Nil

Syllabus:

Design thinking an overview, Design Thinking for Contextualized Problem-Solving: Problem

Selection/Definition Need for Cultural Relevance (Time, Space, and Environment). Empathy:
definition, Empathic research: framing interview questions, focus groups, procedure to conduct
skilled interviews, Insights from Empathetic research, Define: Developing user personas,
nuggets from insights, laying customer journey maps, POV statements and POV questions to
define user needs. Ideate: Techniques to generate, shortlist and evaluate Ideas: Rapid Estimation
form and Solution concept form. Prototyping and Testing: Products vs. Services, Rough
Prototypes, Testing Techniques, User Experience High-Fidelity Prototypes Entrepreneurial
Innovation: Innovation Management, Business Model Basics, Financial Estimation, Pitch Decks,
IPR Considerations.

Text Books:

1. David Lee: Design Thinking in Classroom. Ulysses Press: 2018

2. The Art of Innovation Lessons in Creativity from IDEO, America's Leading Design Firm
by Tom Kelley: 2001

Reference Books:

1. Michael Lewrick, Patrick Link & Larry Leifer: The Design Thinking Play Book. Wiley
Press: 2018

22MB52C1O: INTRODUCTION TO BUSINESS ANALYTICS AND R PROGRAMMING

Course Code 22MB52C1O

L-T-P 3-0-2

Credits 4

Contact Hours 3

Pre requisite Nil

Mapping of Course Outcomes with PO/PSO :

15
CO#. Course Outcome PO BTL

1 Ability to make data driven decisions 2,4 3

2 Using R to input and output data 5,6 3
3 Generating Descriptive Statistical Reports 5,6 4
4 Data Visualization and story telling 5,7 4
Business analytics, introduction to R programming, SPSS, Testing of Hypotheses with R, data
visualization.
SYLLABUS
Business Analytics – Definition, Market, Trends and People- The Paradigm Shift from Data to Insight
and from Business Intelligence to Business Analytics – Categorization of Business Analytics:
Descriptive, Predictive and Prescriptive Analytics.Introduction to R programming, Basic Features of R
Studio. Variables, operators and Data Structures in R, Functions in R - Getting familiar with R data sets-
Creating R data sets- Reading data files into R - Excel, txt, SPSS, SAS, html.

Object Oriented Programming in R -Assigning variable attributes- changing variable attributes – Basic
Statistical functions; Looping functions in R. Testing Hypotheses with R : T-test, ANOVA, Chi-Square
Test,Data Visualization - What and Why? - Telling Stories with Data. Visualizing Relationship- Spotting
Differences – Visualizing time series data.

RECOMMENDED TEXTBOOK(S):

1. Michael Crawly, The R Book, 2nd Ed, John Whiley (2012)

2. Peter Dalgaard , Introductory Statistics with R, Springer(2008)
3. U Dinesh Kumar, Business Analytics, Wiley (2017)
REFERENCE BOOKS

1. Robert Kobacoff , R in Action, Manning, 2ed,

2. SandeepRaksht, R programming for Beginners(2017), Amazon

22MB52C2O: BUSINESS RESEARCH METHODOLOGY

Course Code 22MB52C2O

L-T-P 4-0-0

Credits 4

Contact Hours 3

16
 Pre requisite Nil

Mapping of Course Outcomes with PO/PSO :

CO#. Course Outcome PO BTL

1 Understand and independently apply the research process to 7

business problems. 2

2 Evaluate different statistical methods that are applicable to 7

specific research problems. 5

3 Take data driven business decisions. 3

3
Introducti
4 Analyze organizational data using software packages 3 on to
4
scientific
Research,
Thinking like a Researcher, Scaling of attitudes, Types of data, introduction to SPSS & R,
Descriptive data analysis, report writing.
SYLLABUS
Introduction to Scientific Research: Science and Scientific Research –History of Scientific Research-
Types of Scientific Research – Research process – Defining Research Problem and Development of
Research Hypothesis –Review of Literature: role and methods- Research design – Types - Ethical issues
in Social Research.

Thinking like a Researcher: Unit of study -Study population- Concepts and Variables; Propositions,
Hypotheses and Theories-Levels of measurement of variables: Scaling of attitudes. Reliability and
validity of scales.Data Collection, Processing and Analysis: Plan for data collection; Census Vs
Sampling- Sampling Design -Sample size determination; Types of data; Primary Vs Secondary Data -
Primary Data : media used to communicate with respondents: Questionnaire, Interviews, Observation-
Selection of an appropriate survey research design - Data Processing Editing, Coding, Classification and
Tabulation of data- Introduction to SPSS& R. Explorative Data analysis: Graphs and Diagrammatic
presentation of data :Descriptive data analysis: Univariate and Bivariate Data Analysis-Confirmative Data
Analysis - Stating hypothesis and hypothesis testing Report Writing: steps in report writing, Mechanics of
report writing, precautions in research reporting.

RECOMMENDED TEXTBOOK:

William G. Zikmund : Business Research Methods, 8th edition, 2010,Cengage Learning.

REFERENCE BOOKS

1..AlanBryman and Emma Bell : ‘Business Research Methods, Third Edition, 2011, OUP.

2.Donald R. Cooper, Pamela S. Schindler: Business Research Methods, 8/e, TMH, 2009.

3.C.R Kothari: Research Methodology: Methods & Techniques, 2/e, VishwaPrakashan, 2009.

17
4.Moser and Kalton : Survey Methods in Social Investigation, Second edition, ELBS.
5.Gaur: Statistical Methods for Practice and Research, Sage Publication,2009.
6.DipakKumar.Bhattacharya: Research Methodology, Excel Books, 2009)

22MB52C3O: HUMAN RESOURCE MANAGEMENT

Course Code 22MB52C3O

L-T-P 3-0-0-0

Credits 3

Contact Hours 3

Pre requisite Nil

Mapping of Course Outcomes with PO/PSO :

CO#. Course Outcome PO BTL

1 Integrated perspective on role of HRM in modern business 3 2

2 Competency to recruit, train, and appraise the 5
3
performance of employees
3 Rational design of compensation and salary administration 3,5
3
and ability to handle employee issues
4 Ability to understand and interpret emerging trends in HR 5 3

Introduction, manpower planning, HR process, Recruitment and selection, governance,

Grievance, trade unionism, trends in HRM.

SYLLABUS
Introduction: Importance and Functions, Scope of HRM, Human Resource Management in a changing
environment; Manpower Planning: Manpower planning process, Job Description and Job specification,
Job analysis and Job design; Techniques of Job design. Manpower Planning: Manpower planning process,
Job Description and Job specification, Job analysis and Job design; Techniques of Job design.HR
Processes: Employee Selection and Development - Recruitment, Selection and Induction, Training and
Development, Performance Appraisal. Compensation Planning- Employee Compensation, Job evaluation,
Employee Benefits and Welfare, Compensation and Salary Administration. Governance: Integration and
Separation- Employee Discipline, Suspension, Dismissal and Retrenchment; Employee Grievance

18
 Handling, Trade Unionism, Collective Bargaining, Industrial Democracy.New Trends in HRM: HRM in
India, HRM in International Firms, talent management, HR Accounting, HR Audit, HRIS

RECOMMENDED TEXTBOOK(S):

Dessler, Human Resource Management, Pearson Education, Eleventh edition, New Delhi, 2011.
REFERENCE BOOKS

1. Raymond Andrew Noe, John R. Hollenbeck, Barry Gerhart, Patrick M Wright, Human Resource
Management, 8th Ed., The McGraw Hill Pub, 2012
2. Louis &Gomitz Mejia et. al: Managing Human Resources, 7th Ed., Pearson Education, 2011.

22MB52C4O: FINANCIAL MANAGEMENT

Course Code 22MB52C4O

L-T-P 2-1-0-0

Credits 3

Contact Hours 3

Pre requisite Nil

Mapping of Course Outcomes with PO/PSO :

CO#. Course Outcome PO BTL

1 To gain a knowledge on availability of various sources of 1

2
finance and markets for raising of funds.
2 To evaluate the long term and short term investment 1, 5
5
decisions
3 To Evaluate the financing decisions by using different 5
5
techniques of valuation.
4 To evaluate the dividend Decisions in relation to wealth 5
5
maximization.

Introduction to finance, time value of money, capital budgeting, financial leverage, dividend
decisions, working capital management.
SYLLABUS

19
Introduction to Finance: Nature and Scope of Financial Management, Goals& Objectives of Financial
Management – Emerging Role of Financial Manager –- organization of finance function--Sources of
Finance-Long Term and Short Term Financing – Time Value of Money.

Capital Budgeting Decisions: Payback Period, Average Rate of Return, Net Present value, Internal Rate
of Return, Profitability Index and Discounted Payback Period .Cost of Capital and Capital Structure:
Capital Structure Theories, EBIT& EPS Analysis – Financial Leverage – Operating Leverage – Specific
Cost of Capital and Weighted Average Cost of Capital. Dividend Decisions ,Dividend Theories–Forms of
Dividend.WorkingCapital Management: Working Capital Management – Determinants - Working Capital
Financing approaches –Estimation of working Capital - Cash Management - Receivables Management -
Inventory Management. (Problems)

RECOMMENDED TEXTBOOK(S):

1. James C. Vanhorne , Financial Management

REFERENCE BOOKS

1. Jonathan Berk, Peter Demarzo, Financial Management, Pearson.

2. Prasanna Chandra, Fundamentals of Financial Management, TMH.

3. I. M. Pandey, Financial Management, Vikas Publications

4. ShashiK.Gupta, Financial Management by Kalayani Publications.

22MB52C5O: OPERATIONS MANAGEMENT

Course Code 22MB52C5O

L-T-P 3-0-0-0

Credits 3

Contact Hours 3

Pre requisite Nil

Mapping of Course Outcomes with PO/PSO :

20
 CO#. Course Outcome PO BTL

1 Illustrate the general concepts of overall plant and production 1

2
management using appropriate analysis tools
2 Establish methods for maximizing productivity and 2,3 Introduc
tion and
understand the purpose of setting and attaining high levels of 4
overview
throughput and customer service of
3 2,3
Optimize the use of resources which include: people, plant, operatio
4
equipment, tools ns
4 Make the best use of technology to achieve maximum 1,3 manage
efficiency, especially in the planning and control of 2 ment,
operations operatio
ns
strategy, project management, work study and method study, demand forecasting, supply chain
management.

SYLLABUS
Introduction and Overview-Operations Management Strategy framework-Understanding similarities and
difference among Products, Goods and Services-Historical Evolution of Operations Management-
Changes & Challenges-Product development: Operations strategy- Product Strategy and Integrated
Product Development- Process Strategy- Capacity Planning Decisions- Facilities Location
Strategies.System Design-Facilities Layout and Material Handling Strategy-Group Technology-Flexible
Manufacturing System. Project Management-CPM PERT. Productivity & Quality Tools-Productivity
Concepts-Quality Circle-Kaizen-Value Analysis and Value Engineering – Statistical Quality Control-
Work Study-Method Study &Work Measurement-Learning Curves-Work Sampling-control charts for
Variables and Attributes.Planning and Managing Operations- Demand Forecasting-Supply Chain
Management-Purchasing, Job Sequencing-Transportation problems-Assignment problems,Advanced
Operations Management- Constraint management (TOC-Theory of Constraints) – Computer Integrated
Manufacturing – DSS for Operations Management.

RECOMMENDED TEXTBOOK(S):

1. Norman Gaither and Greg Frazier (2008)-Operations Management, 9th International Student
Edition, South Western, Thomson Learning Inc.
REFERENCE BOOKS:

1. O.P.Khanna, Work Study, DhanpatRai Publications, 2003

2. Chase et al, Production and Operations Management.
3. Everett Adam and Ronald Ebert, Production and Operations Management: Concepts, models
and behavior, 5th edition, 2009.
4. William Stevenson, Operations Management, Tata McGraw Hill Company, New Delhi.
5. Nigel Slack, Stuart Chambers and Robert Johnston, Operations Management, fourth edition,
Pearson

21
 22MB52C6O : INFORMATION SYSTEMS& ERP

Course Code 22MB52C6O

L-T-P 3-0-0-0

Credits 3

Contact Hours 3

Pre requisite Nil

Mapping of Course Outcomes with PO/PSO :

CO#. Course Outcome PO BTL

1 Understand Foundational concepts of Information Systems & 1
2
ERP
2 Analyze the role of IS & ERP in organizations. 2 4
3 Evaluate the IS structures, Business Models 2 5
4 Evaluate the ERP Implementation Processes and Methodologies 1 6

Business process and management, data and knowledge management, ERP.

SYLLABUS
Business Process and Business Process Management. Information Systems (IS) ; Concept, Definition,
components. Importance of IS in organizations. IS architecture, Managing Information resources.Data
and Knowledge management:Data types, sources, data warehousing, data governance and knowledge
management. Types of IS: Decision Making concept and process, MIS, DSS & ES, Functional
Information Systems, Organizational Information Systems. Competitive advantage with IS. Managerial
support systems, ERP-Introduction; Advantages; ERP and Business – value creation; Integrated
Information Management; Enterprise and ERP, Business modeling; Integrated data model; To ERP or not
to ERP – Strategic Options; Benefits of ERP: Quantifiable, Intangible, Risks: People, process,
Technology, Implementation, Operational and Managerial risks. Introduction to ERP related
technologies; Functional modules of ERP software; Implementation of ERP: Technological, Operational
Business reasons, Life cycle; Implementation methodologies, transition strategies; People involved in
implementation; Success and failure in implementation – factors. Operation and Maintenance of an ERP
system.

RECOMMENDED TEXTBOOK(S):

1. Introduction to Information Systems, R. Kelly Rainer Jr. and Casey G. Cegielski, John Wiley and
Sons, Inc. 2011

22
 2. Alexis Leon (2008)- Enterprise Resource Planning, 2nd Edition, Tata Mcgraw Hill publishing
company.
REFERENCE BOOKS:

1. Database Management System : Rajesh Narang, PHI, 2006.

2. Laudon&Laudon , Management Information Systems, Tata Mc-Graw Hill, New Delhi.
3. Gordon, Davis ,Management Information System-, Tata McGraw Hill, New Delhi, 2007.
4. Daniel, E.O' Leary (2002), Enterprise Resource Planning Systems, Cambridge University Press.

22UC2107O: Professional Skills for Managers

L-T-P-S: 0-0-4-0 Credits: 2 Prerequisite: Nil

Mapping of Course outcomes (CO) with program outcomes (PO):

CO No Course Outcome (CO) PO BTL

Updating grammar concepts and receptive skills to demonstrate in
CO1 5 2
placement tests
Demonstrate intrapersonal in the process of setting the Goal.
CO2 5 2

Distinguishing different styles and forms of writing skills and using

CO3 5 2
them while documenting
Able to present and communicate themselves effectively during
CO4 5 2
discussions.

Syllabus:

Critical reading, Tenses, Active and Passive voice, Direct and Indirect speech, Spotting errors, Sentence
completion, and Sentence rearrangement. Introduction to soft skills -Components of Soft Skills,
Character Vs personality, Assertiveness, Building Confidence, Attitude, SWOT, Goal Setting

Writing Skills – Paragraph writing, Product and Process description, speaking from the script, and Report
writing. Time Management, Presentation Skills, Public Speaking, Group Discussion, Leadership, Problem
Solving-Decision Making, Etiquette, Body Language

Textbooks:

1. Objective English for Competitive Examination by Hari Mohan Prasad and Uma Sinha.
McGraw Hill Education, 2017.

2. English Language Communication Skills, Cengage, 2014.

3. Effective Technical Communication by M Ashraf Rizvi, Tata McGraw Hill, 2010

23
 4. Soft Skills by Dr. Alex, S. Chand Publications.

Reference Books:

1. Developing Soft Skills by Robert M. Sherfield, Rhonda J., Patrica J. Moodi;

Cornerstone Publications.

22MB61C0O: STRATEGIC MANAGEMENT

Course Code 22MB61C0O

L-T-P 3-0-0-0

Credits 3

Contact Hours 3

Pre requisite Nil

Mapping of Course Outcomes with PO/PSO :

CO#. Course Outcome PO BTL

1 Understand basic concepts Strategic Management 1 2

2 Learning and developing competitive strategies. 3 3
3 Apply corporate restructuring. 5 3
4 Learning and Understand e business. 6 2

Introduction to strategic management, competitive strategies, value chain, corporate

restructruring, takeover strategics and defenses, the challenges of e-business strategy creation.
SYLLABUS
Introduction to Strategic Management–Evolution of the concept of strategic management – Company
Vision – Mission statements - Components of strategic management – The three levels of strategic
planning – making strategic decisions. Strategic Management Process– Benefits and limitations of
Strategic Management. Company Vision – Mission statements.Competitive Strategies – Cost leadership –
differentiation – focus – other strategic issues – pitfalls of strategies – competitive strategies in different
types of industries – formulation of strategies in an emerging industry – maturing industries – declining
industries. Sustaining competitive advantage – Defining the value chain – the value chain and the buyer
value – competitive scope and the value chain – value chain and the organizational structure. Corporate
Restructuring: Forms of Corporate Restructuring: Expansion, Sell-offs, Turnaround Management, Joint
Ventures and Strategic Alliances, Mergers & Acquisitions, Divestitures and Spin Offs. Takeover
Strategies andDefenses: Kinds of Takeovers, Formulating e–business strategy :The challenges of e–

24
business strategy creation: Top–down analytical planning, Bottom–up Just–do–it planning, continuous
planning with feedback, – Roadmap to a move a company into e–business:

RECOMMENDED TEXTBOOK(S):

1. Fred R. David, Strategic Management, Prentice Hall, New Delhi, 2010

2. Strategic Management – An Integrated Approach, Charles Hill & Gareth Jones/ Biztantra
REFERENCE BOOKS

1) Hitt/Hoskisson/Ireland, Management of Strategy – Concepts and Cases, CENGAGE Learning, 2009.

2)Making Strategy, Colin Eden & Ackermann / Sage Publications

3)Pearce and Robinson, Strategic Management, McGraw Hill, New York, 2007.

4) Michael Porter, Competitive Strategy, Harvard University Press, New York, 2007.

5)ArthurShaplin, Strategic Management, Tata McGraw Hill, New Delhi, 2007.

6)Competing for the Future, Prahalad and Hamel/ TMH

7)Strategic Management, Dr. P Subba Rao/ Himalaya Publishing House.

22MB61C2O : ENTREPRENEURSHIP & FAMILY BUSINESS

Course Code 22MB61C2O

L-T-P 3-0-0-0

Credits 3

Contact Hours 3

Pre requisite Nil

Mapping of Course Outcomes with PO/PSO :

CO#. Course Outcome PO BTL

1 Understand and explain the key terms, definitions, and concepts PO1,PO6
used in Entrepreneurship Development and Construct a well- 6
structured business plan
2 Understand and explain the concept of family business and PO1
2

25
 managerial implications of family business and family myths

3 Understand the issues of leadership transition in family business PO3

and apply the knowledge of change management in the family 3
business
4 Understand the schemes and support available for entrepreneurs PO4
from the government and institutional support for 2
entrepreneurial development

Introduction to entrepreneurship, environmental analysis, financing and managing the new

venture, business development dimensions, introduction to family business, institutional support to
entrepreneurship.
SYLLABUS
Introduction to Entrepreneurship: Definition of Entrepreneur, Entrepreneurial traits, Entrepreneurial
Culture, Administrative culture Vs Entrepreneurial Culture; Entrepreneur vs. Manager vsIntrapreneur;
Role of Entrepreneurship in Economic Development; Woman as Entrepreneur. Creating and Starting the
venture: Environmental Analysis - Search and Scanning, Assessment of Opportunities; Business Idea,
Sources of new Ideas, Techniques of generating ideas; The Business Plan: Nature and scope of business
plan, Writing Business Plan, Evaluating Business plans, Using and implementing Business plans.
Financing and Managing the New Venture: Sources of Capital, Venture Capital.Introduction of Family
Business – Conceptual Models of Family firms – Three dimension development Model – ownership
development dimension – Family Developmental Dimensions – Business Developmental Dimensions;
Four Classic Family Business types – Founders and the Entrepreneurial experiences – Growing and
evolving family business – Complexity of family enterprise – Diversity of successions : Different Dreams
and challenges. Narcissism, Envy And Myths In Family Firms Personality types – Managerial
implications of dysfunctional narcissism – importance of individuation – power of envy – role of family
myths and impact of family myths on family business – common personality characteristics of founder –
common defensive structures in founder – maintaining the balance.Leadership Transition Options for
tackling succession problem – inheritance – psychological pressure on new leaders – systematic view of
business family – family system proposition – family scripts and rules – practical example of family
system thinking – diagnosing family entanglements. Transition And Change 10 Lewin‟s idea of change –
model of individual change – major themes in the individual journey towards change –process of change
within organization – change process in families – family focus or organizational focus.Institutional
support to Entrepreneurship: Government policies and schemes for entrepreneurial development; Role of
MSME, Directorate of Industries, District Industries centers (DICs), Industrial Development Corporation
(IDC), Small Scale Industries Development Corporation (SSIDCs), Khadi and Village Industries
Commission (KVIC), Technical Consultancy Organization (TCO), Small Industries Service Institute

26
(SISI), National Small Industries Corporation (NSIC), Small Industries Development Bank of India
(SIDBI)

RECOMMENDED TEXTBOOK(S):

1. Robert Hisrich, Michael Peters and Dean Shepherd, Entrepreneurship, TMH, 10th
Edition, 2017.
2. Generation to generation Life cycles of Family business – Lansberg, Iven – Harvard
Business School publishing India Pvt Ltd.
3. “Family Business on the Couch – A psychological perspective” : Manfred F.R. Kets de
Vries, Randel S. Carlock, Elizabeth Florent – Treacy – Wiley Publisher 2007.
REFERENCE BOOKS:

1. Baringer and Ireland, Entrepreneurship, 6th Edition, Pearson, 2018

2. P. Narayana Reddy, Entrepreneurship – Text and Cases, Cengage Learning India, I
edition, 2010
3. "Corporate Entrepreneurship: Building The Entrepreneurial Organization" by Paul Burns
published by Palgrave Macmillan, 3rd Edition 2013
4. Drucker F Peter “Innovation and Entrepreneurship”, 1985.Heinemann, London.

22MB62C0O: Leadership in Organizations

L-T-P-S: 3-0-0-0 Credits: 3 Prerequisite: Nil

Mapping of Course outcomes (CO) with program outcomes (PO):

CO#. Course Outcome PO BTL

1 Capacity to apply leadership in changing business environment 3 2

2 Equip the learners with skills, tactics, styles for leadership roles 3 2

3 Understanding of executing leadership in organizations 3 2

4 Ability to develop leaders in organizations 3 3

Syllabus

From Management to Leadership – Nature and Importance of Leadership –Difference between

Leadership and Management – Leadership Theories – Trait Theories – Behavioral Theories –
Scandinavian Studies – Contingency Approaches – Situational Theories - –Servant Leadership- Adaptive
Leadership.Leadership Skills and Leadership Styles – Leadership Skills and Tactics – Social Skills-
Persuasion Skills – Motivational Skills –Communication and Conflict Resolution Skills – Role Models –
Story Telling ––– Leadership Styles-The Impact of Leadership Styles on Work Climate. Strategic
Leadership by Executives-The Nature of Strategic Leadership-How leaders influence organizational
performance- Constraints on Executives- Conditions Affecting the Need for Strategic Leadership-
Political Power and Strategic Leadership-Research on Effects of CEO Leadership-Strategic Leadership by
Executive Teams,- Women CEOs. Leadership Development and Succession-Development through Self-

27
Awareness and Self-Discipline-Development through Education, Experience and Mentoring-Leadership
Development Programs.Developing next Generation Leaders - Leadership Development and
Organizational Goals – Coaching Leaders -Leadership Succession -Choosing the Right CEO

Textbooks:

1. Yulk, Gary (2011).Leadership in Organizations, 7th e Pearson Education

2. Du Brin, Andrew J (2009), Leadership Principles, Cengage Learning, NewDelhi

Reference Books:

1. Allio, Robert J.(2005)Leadership Myths and Realities Tata Mcgraw Hill

Peter G Northouse (2013), Leadership: Theory and Practice, 6ed. Sage.

22MB62C1O: BUSINESS ETHICS & CORPORATE GOVERNANCE

Course Code 22MB62C1O

L-T-P 3-0-0-0

Credits 3

Contact Hours 3

Pre requisite Nil

Mapping of Course Outcomes with PO/PSO :

CO#. Course Outcome PO BTL

1 Gain knowledge about differences between ethics and morals, PO1

2
various ethical theories.
2 Have proficiency about the definition, objectives, natures and PO2
2
sources of ethics.
3 Have adequate knowledge in ethical issues in corporate PO3
2
governance, the problems of whistle blowing.
4 Become an expert in ethical issues in employer-employee PO4
4
relations, ethical issues in marketing.

Values, norms and beliefs, ethics, corporate social responsibility, corporate governance, employees
and business ethics, ethical issues in marketing.
SYLLABUS
Values, Norms and Beliefs- Ethics v. Morals; Values, Norms, Beliefs and their role; values for managers
from Indian ethos; Ethical Codes – Ethical theories; Teleological, Deontological, natural and Kantian.

28
Introduction to Ethics- Definition of Ethics – Objectives, nature and sources of ethics – Business Ethics –
Nature, Importance and Factors influencing Business Ethics. Corporate Social Responsibility: Ethical
issues in Corporate Governance; The role of Insider Trading; The problem of whistle blowing, Recent
case studies. Nature and significance; arguments for and against CSR; the conflicting interests of various
stakeholders; CSR initiatives at HSBC: Making good business sense. Ethical issues in Corporate
Governance; The role of Insider Trading; The problem of whistle blowing, Recent case studies.
Employees and Business Ethics - Ethical issues in employer – employee relation; discrimination at work
place; Sexual and racial harassment; working conditions – employee privacy.Consumers and Business
Ethics; the limits of doctrine of caveat emptor; Ethical issues in marketing, advertising; the ethical
challenges under globalization .

RECOMMENDED TEXTBOOK(S):

M.G. Velasquez, Business Ethics, Prentice Hall India Limited, New Delhi, 2007

REFERENCE BOOKS

1. Andrew Crane and DiarkMatten, Business Ethics, Oxford Publication, New Delhi, 2013.
2. Chris Moonand Clive Bonny, Business Ethics, The Economist Publication, 2013.
3. R.C. Sekhar, Ethical Choices in Business, Response Books, New Delhi, 2007.
4. S.K. Chakraborty, Ethics in Management- Vedantic Perspectives, oxford India paper backs,
New Delhi, 2013.

22MB61L1O: MATERIALS MANAGEMENT

Course Code 22MB61L1O

L-T-P 3-0-0-0

Credits 3

Contact Hours 3

Pre requisite Nil

Mapping of Course Outcomes with PO/PSO :

CO#. Course Outcome PO BTL

1 Analyze different concepts of Materials management 2 4

2 Formulate various purchasing strategies 4,6,7 6

3 Assess the different levels of inventory required in an 4,7 5

29
 organization

4 Understanding MRP 1,2 2

Materials management, Inventory control, material requirement planning.

SYLLABUS
Materials management – Importance of materials management – Organization for materials
management - Transportation management – Warehousing – Organization & control for logistic
management. Classification of materials – Classification and coding systems – Specification of
materials – Standardization – Elements of value analysis/engineering & quality control –
Estimation of demand – concepts of dependent and independent demands – ABC, VED, FSN
analysis – Materials audit.practices – Functions of purchasing department – Purchasing cycle –
make or buy – Forward buying – speculative buying – Heading – Tender buying – Rate/running
contract – Systems contracting – Blanket order – Reciprocity – Bazaar purchase – Sub
contracting – Source location – supplier evaluation – Supplier rating – Methodology of rating –
Legal aspects of purchase procedures – Bid evaluation criteria – Foreign purchase – Import
procedures. Inventory control – Objectives of inventory control – Organization of inventory –
concept of operating cycle – Levels of inventory – Classification of inventory – Optimum
inventory – Basic EOQ formula – EOQ computation with shortages and discounts. Material
requirement planning – Inputs and outputs – Manufacturing resource planning – Production
planning – Bill of materials (BOM) – Zero inventory system – WIP inventory – GANTT charts –
Concept of project inventory

RECOMMENDED TEXTBOOK:

1. Essentials of Inventory Management – Max Müller, American Management Association, 2nd

Ed. 2011
2. Materials Management: An Executive's Supply Chain Guide - By Stan C. McDonald, John
Wiley & Sons, 2009
3. Introduction To Materials Management, 6/E By Arnold, Pearson Ed. India

REFERENCEBOOKS:
1. An integrated approach to Materials Management– Gopalkrishnan&Sundersan, PHI
Laerning, 2009
2. Materials and logistics Management – Prof. ShaileshKasande
3. Materials and logistics Management – Dr. L. C. Jhamb
Materials Management – Mr. K. K. Ahuja

30
22MB61L2O: FUNDAMENTALS OF SUPPLY CHAIN MANAGEMENT

Course Code 22MB61L2O

L-T-P 3-0-0-0

Credits 3

Contact Hours 3

Pre requisite Nil

Mapping of Course Outcomes with PO/PSO :

CO#. Course Outcome PO BTL

1 Understanding the concepts of Supply chain 1 2

2 Illustrate networks in different sectors 3 3
3 Analyze using forecasting methods 7 4
4 Understanding sourcing in SCM 1 2

Understanding the supply chain, designing distribution networks, demand forecasting and
aggregate planning, transportation and scourcing in SCM, sourcing in SCM.

SYLLABUS
Understanding the Supply Chain: What is supply chain; objectives and importance of supply
chain; decision phases in supply chain; process views of s supply chain; examples of supply
chain. Supply chain performance achieving strategic fit and scope, Supply chain drivers and
metrics.Designing Distribution Networks: The role of distribution in the supply chain; factors
influencing distribution network design; design options for distribution network; e-business and
the distribution network; distribution channels for FMCG sector, commodities, and agricultural
produce; factors influencing network design decisions; models for facility location and capacity
allocation.Demand Forecasting and Aggregate Planning: Methods and Characteristics of
demand forecasting; forecasting in practice; the role of aggregate planning in SCM; aggregate
planning strategies; aggregate planning; the role of IT in aggregate planning; implementing
aggregate planning in practice. Transportation and Sourcing in SCM: role of transportation in

31
 SCM; transportation infrastructure and policies; design options for transportation network and
trade-offs; tailored transportation system; risk management; transportation decisions in practice;
IT in supply chain.Sourcing in SCM: in-house or outsource; third- and fourth-party logistics;
contracts, risk sharing and supply chain performance; vendor analysis; the procurement process.
Lack of coordination and the Bullwhip Effect; obstacles to coordination in a supply chain;
building strategic partnership and trust within a supply chain.

RECOMMENDED TEXTBOOK:

1. Chopra, S, and P. Meindl, 2010, Supply Chain Management – Strategy, Planning and Operation,
4th edition, Pearson Education Inc.
REFERENCEBOOKS:
1. Raghuram, G. and N. Rangaraj, 2000, Logistics and Supply Chain Management: Cases and
Concepts, Macmillan, New Delhi
2. Simchi-Levi, D., P. Kaminski and E. Simchi-Levi, 2003, Designing and Managing the Supply
Chain: Concepts, Strategies and Case Studies, 2nd Edition, Irwin, McGraw-Hill.
3. Shapiro, J., 2001, Modelling the Supply Chain, Duxbury Thomson Learning.

22MB61L3O :OPERATIONS STRATEGY

Course Code 22MB61L3O

L-T-P 3-0-0

Credits 3

Contact Hours 3

Pre requisite Nil

Mapping of Course Outcomes with PO/PSO :

CO#. Course Outcome PO BTL

1 Understand various elements of manufacturing operations 1 2

2 Examining various elements and decision categories in an 1,2 4

operations strategy
3 Understand different integrated strategic approaches 3 2

4 Resolving issues in outsourcing and globalization 4,6 3

32
Operations strategy & competitiveness, methodology for developing operations strategy,
product/service profiling, manufacturing infrastructure development, investment decisions.
SYLLABUS
Operations strategy & competitiveness: World of operations in 2020 – Operations
Management in the organizational chart - Operations as a service – Historical role of Operations
Management – Current perspectives. Operations Strategy and Competitive dimensions –
Operations and Corporate Strategy –Strategic Fit – A framework for Operations Strategy in
Manufacturing, Services. Role of manufacturing /operations in business strategy: Value as
business concept – strategic issues in manufacturing – Value Chain concept Focus, core
competence and distinctive capabilities – stake holders & strategy. Methodology for developing
operations strategy: Checking markets, Outcome of Market

debate – Linking manufacturing to Markets – strategic integration – why products sell in the
markets –Order Winners, Order Qualifiers. Dynamic Markets & Generic Strategies: Technology
strategy – Issues in New Product development Time to market – strategic nature of process –
Business implication of Process choice –Hybrid Process.Product /service profiling: Procedure –
company or plant based profiles – decisions for product

reallocation – downsizing – Capacity decisions. Progression & Regression.: Evaluating various

tradeoffs alternatives – Focused manufacturing – Product or process focus – Make or Buy –
merits /demerits – value chain approach – just in time – lean manufacturing – Quality as strategic
factor Manufacturing infrastructure development: Importance, issues involved –
organizationalissues operational approaches to improving delivery system, controlling operations
– key performance Indicators.Investments Decisions: Linking investments to Product life Cycle
and Risk reduction – fastmarket feedback – use of IT – organizational learning – Traditional
accounting and financial perspectives.

RECOMMENDED TEXTBOOK:

Logistic and Supply Chain Management by Donald J. Bowerson, Publisher: Prentice Hall of
India

REFERENCEBOOKS:

Logistic Management and World Sea Borne Trade by MultiahKrishnaveni, Publisher: Himalaya
Publication

22MB61L4O: TOTAL QUALITY MANAGEMENT

Course Code 22MB61L4O

L-T-P 3-0-0

33
 Credits 3

Contact Hours 3

Pre requisite Nil

Mapping of Course Outcomes with PO/PSO :

CO#. Course Outcome PO BTL

1 Understand the basic concepts of quality management 1 2

2 Understand the contributions of Quality gurus towards 4,6 2

quality deployment
3 Understand the process of QFD 4,5 2

4 To understand the importance of redesign and reengineering 4,6 2

for quality improvement.

Understanding quality, models, frameworks and approach for TQM, quality design partnership -
performance, processes redesign/reengineering.
SYLLABUS
Understanding Quality: Quality, competitiveness and customers; understanding and
building quality chains; managing quality; quality starts with understanding the needs;
quality in all functions.Models, Frameworks and Approach For TQM: Early TQM
frameworks; the 4Ps and 3Cs of TQM – a new model; TQM approach; creating or
changing the culture; effective leadership; integrating TQM into policy and
strategy.Quality Design – Partnership - Performance: The quality design process;
quality design for services; quality function deployment [QFD]; partnering and
JIT .Processes Redesign/Re-Engineering: Process classification framework and
process modelling; Business process re-engineering and methodology; Quality
management systems design and models management; benchmarking and performance
measurement framework; choosing benchmarking driven activities wisely.

RECOMMENDED TEXTBOOK:

1. John S. Oakland, (2003), Total Quality Management with text and cases, Third Edition,
Elsevier.
REFERENCEBOOKS:

1. James Robert Evans and James W. Dean (2000), South Western College Publication, ISBN:
0324012764, 9780324012767
2. KanishkaBedi, (2006), Quality Management, Oxford printing.
3. William Edwards Deming - 11-Aug-2000, Out of Crisis, MIT Press 2000, ISBN: 0262541157,
9780262541152

34
4. James Robert Evans, (2005), Total quality: management, organization and strategy,
Thomson/South-Western,
5. Joel E. Ross and Perry, Total Quality Management: Text, Cases, and Readings, St. Lucie Press,
1999, ISBN:9781574442663
6. Jens, Kai &Gopal (2007) Fundamentals of Total Quality Management, Taylor & Francis.
7. Dale H. Besterfield, et.al. (2010)- Total Quality Management, 3/e, Pearson Ed. Inc.

22MB62L5O :LEAN MANAGEMENT

Course Code 22MB62L5O

L-T-P 3-0-0

Credits 3

Contact Hours 3

Pre requisite Nil

Mapping of Course Outcomes with PO/PSO :

CO#. Course Outcome PO BTL

1 Understand the basic concept of production systems 1 2

2 Applying the concept of lean principles 1,3 3

3 Applying waste reduction processes to increase efficiency 1,3,4 3

4 Designing training methods for lean implementation 5,6 4

Introduction to lean management, stability of lean system, JIT, Jidoka concept, worker
involvement and systematic planning methodology.
SYLLABUS
Introduction: The mass production system – Origin of lean production system –Necessity –
Lean revolution in Toyota – Systems and systems thinking – Basic image of leanproduction –
Customer focus – Muda (waste).Stability of Lean System - Standards in the lean system – 5S
system – Total ProductiveMaintenance – standardized work –Elements of standardized work –
Charts to definestandardized work – Man power reduction – Overall efficiency - standardized

35
 work and Kaizen Common layouts.Just In Time – Principles of JIT – JIT system – Kanban –
Kanban rules – Expanded role of conveyance – Production leveling – Pull systems – Value
stream mapping.Jidoka (Automation with a Human Touch Jidoka concept) – Poka-Yoke
(mistake proofing) systems – Inspection systems and zone control – Types and use ofPoka-
Yoke systems – Implementation of Jidoka.Worker Involvement and Systematic Planning
Methodology – Involvement – Activitiesto support involvement – Quality circle activity –
Kaizen training - Suggestion Programmes – Hoshin Planning System (systematic planning
methodology) – Phases of Hoshin Planning – Lean culture

RECOMMENDED TEXTBOOK:

Powerful Production System, (Second edition), Productivity Press, New York, 2007.

2. Mike Rother and John Shook, Learning to See: Value Stream Mapping to Add Value and

Eliminate MUDA, Lean Enterprise Institute, 1999.

REFERENCEBOOKS:

1. 1. Jeffrey Liker, The Toyota Way : Fourteen Management Principles from the World's
2. Greatest Manufacturer,McGraw Hill, 2004.
3. 2. Michael L. George, Lean Six SIGMA: Combining Six SIGMA Quality with Lean
4. Production Speed,McGraw Hill, 2002.
5. 3. TaiichiOhno, Toyota Production System: Beyond Large-Scale Production, Taylor &Francis,
Inc., 1988

22MB62L6O :WAREHOUSE MANAGEMENT

Course Code 22MB62L6O

L-T-P 3-0-0

Credits 3

Contact Hours 3

Pre requisite Nil

Mapping of Course Outcomes with PO/PSO :

36
 CO#. Course Outcome PO BTL

1 To understand various warehouse operations 1 2

2 To understand warehouse management system 6 2

3 Illustrate various costs involved 6 3

4 Understand warehouse waste management concepts 4 2

The role of the warehouse, warehouse processes order-picking methods, warehouse processes from
replenishment to dispatch and beyond, warehouse management systems, storage and handling
equipment, resourcing a warehouse, warehouse costs, health and safety, the warehouse waste
management, the warehouse of the future.

SYLLABUS
The role of the warehouse - Types of warehouse operation - Warehouse location - Supply
chain trends affecting warehouses - e-fulfilment and its effect on the warehouse - Specialized
warehousing Warehouse processes: receiving and put-away – pick preparation – Picking
strategies and equipment - Types of automated picking - Handling equipment - Storage
equipment - Order-picking methods - Comparisons - Cost of errors. Warehouse processes
from replenishment to dispatch and beyond - Replenishment - Value-adding services -
Indirect activities - Stock management – Warehouse management systems - The process -
Selecting the right WMS - Selecting a partner - Implementation - Software as a service - Cloud
computing - Storage and handling equipment - Vertical and horizontal movement -
Automated storage and retrieval systems (AS/RS) . Resourcing a warehouse - Processing
activities - Warehouse costs - Types of costs - Return on investment (ROI) - Traditional versus
activity-based costing systems – Charging for shared-user warehouse services - Logistics
charging methods - Health and safety - Risk assessments - Layout and design - Fire safety -
Slips and trips - Manual handling - Warehouse equipment legislation - First aid.The warehouse
waste management - Product waste - Waste disposal - Hazardous waste - The warehouse of
the future - Views of the future: the warehouse - Other advances

RECOMMENDED TEXTBOOK:

1. Richards, Gwynne.Warehousemanagement : a complete guide to improving efficiency and

minimizing costs in themodern warehouse / Gwynne Richards. – Second edition.

REFERENCEBOOKS:

1. James A. Tompkins, Warehouse Management Handbook, Tompkins Press, 1998.

2. David Mulcahy, Warehouse Distribution and Operations Handbook, McGraw Hill, 1993.
3. Edward Frazelle, World-Class Warehousing and Material Handling, McGrraw Hill, 2001.
4. David J. Piasecki, Inventory Accuracy: People, Processes, & Technology, Ops. Pub., 2003.

37
5. J P Saxena, Warehouse Management and Inventory Control (Paperback)
6. M.Napolitana, The Time, Space & Cost Guide to Better Warehouse, Distribution Group, 2003
7. Jeroen P. Van Den Berg, Integral Warehouse Management, Management Outlook, 2009.
8. Max Muller, Essentials of Inventory Management, AMACOM, 2009.
9. Steven M. Bragg, Inventory Best Practices, Wiley, 2011

22MB62L7O :SUPPLY CHAIN ANALYTICS

Course Code 22MB62L7O

L-T-P 2-0-2-0

Credits 3

Contact Hours 3

Pre requisite Nil

Mapping of Course Outcomes with PO/PSO :

CO#. Course Outcome PO BTL

1 Understand Basic analytical methods 1,6 2

2 Perform Predictive Analytics in Supply Chain 6,7 4

3 Perform Prescriptive Analytics in Supply Chain 6,7 4

4 Perform Advanced Analytics in Supply Chain 6,7 4

Introduction to analytics, predictive analytics in supply chain, data mining techniques, perspective
analytics in supply chain, simulation, future of SCA.
SYLLABUS
Introduction to Analytics, Types of Analytics: Descriptive, Diagnostic, Predictive, Prescriptive;
Fundamentals of Supply chain management, Significance of Supply chain
Analytics(SCA),Components of SCA, Supply Chain Operations Reference(SCOR) Framework
by Supply Chain Council: Source, Make, Deliver, Return and Plan,Descriptive Analytics:
Supply Chain Mapping, Supply Chain Visualization . Predictive Analytics in Supply
Chain: Bull Whip Effect & Time Series Methods: Moving Averages, Exponential Smoothing,
Autoregressive Models; Analytical Causal Forecasting Models: linear, Non-Linear and Logistic
Regression models for Forecasting; Data Mining Techniques: Cluster Analysis("cluster"

38
 package), Market Basket Analysis("arules" package). Prescriptive Analytics in Supply Chain
(Part I):Multi-Criteria for decision making techniques particularly AHP (Analytical Hierarchical
Process-"ahp" package in R) for supplier selection, Game Theory for Pricing decisions,
Optimization: Mixed-integer Linear Programming (MILP) using "ompr" package in R for
location Selection, Inventory Optimization Using Multi-echelon Inventory Theory.
Transportation optimization using Travelling salesman problem; Network optimization using
Excel Solver;Prescriptive Analytics in Supply chain (Part II):Simulation: Discrete Event
Simulation by Arena ("ArenR" package) & Monte-carlo Simulation ("MonteCarlo" package) &
Using Oracle Crystal Ball, Future of SCA: Introduction to Cognitive Analytics and its role; Ten
Tips for Using Analytics to optimize your supply chain

RECOMMENDED TEXTBOOK:

1. Supply Chain Analytics for Dummies,Special Edition, 2017 by John Wiley & Sons ltd.
REFERENCE BOOKS

1. Information Technologies, Methods, and Techniques of Supply Chain Management, by John

Wang
2. Modeling, Simulation, and Optimization of Supply Chains: A Continuous Approach By Cirod
'Apice, Simone Gottlich, Michael Herty, Promoted By SIAM, 2010.
3.
22MB62L8O :INTERNATIONAL LOGISTICS MANAGEMENT

Course Code 22MB62L8O

L-T-P 3-0-0

Credits 3

Contact Hours 3

Pre requisite Nil

Mapping of Course Outcomes with PO/PSO :

CO#. Course Outcome PO BTL

1 understand the various components of International 1 2

Logistics management
2 apply the knowledge in designing suitable and modes of 3,6 3
transportation in international trade
3 Application of Containerization and Chartering in the present 3 3
scenario

39
 4 Understand the importance of Packaging and Packing in 5,6 2
Logistics

Overview of logistics, international marketing channel, multimodal transport, containerization and

chartering containerization, ICD, packaging and packing.
SYLLABUS
Overview Logistics: Definition, Evolution, Concept, Components, Importance,
Objectives; Logistic Subsystem; The work of Logistics; Integrated Logistics; Barrier to Internal
Integration, International Trade, Process, Importance; International Marketing Channel: Role of
Clearing Agent, Various Modes of Transport, Choice and Issues for Each Mode, Transport Cost
Characteristics .Basics of Transportation: Transportation Functionality and Principles;
Multimodal Transport: Modal Characteristics; Modal Comparisons; Legal Classifications;
International Air Transport; Air Cargo Tariff Structure; Freight: Definition, Rate; Freight
Structure and Practice .Containerization and Chartering Containerization: Genesis, Concept,
Classification, Benefits and Constraints; Inland Container Depot (ICD): Roles and Functions,
CFS, Export Clearance at ICD; CONCOR; ICDs under CONCOR; Chartering: Kinds of
Charter, Charter Party, and Arbitration. Packaging and Packing: Labels, Functions of
Packaging, Designs, Kinds of Packaging; Packing for Transportation and Marking: Types of
Boxes, Container, Procedure, Cost, Types of Marking, Features of Marking

RECOMMENDED TEXTBOOK:

1. Logistic and Supply Chain Management by Donald J. Bowerson, Publisher: Prentice Hall of
India
REFERENCE BOOKS
Logistic Management and World Sea Borne Trade by MultiahKrishnaveni, Publisher: Himalaya
Publication

22MB62L10O: GREEN SUPPLY CHAIN MANAGEMENT

Course Code 22MB62L10O

L-T-P 3-0-0

Credits 3

Contact Hours 3

Pre requisite Nil

40
SYLLABUS
Introduction – Traditional Supply Chain and Green Supply Chain – Environmental Concern and
Supply Chain – Closed-loop Supply Chain – Corporate Environmental Management – Green
Supply Chain (GSCM): Definition, Basic Concepts – GSCM Practices. ECO-DESIGN Design
for the Environment (DFE) or Eco-Design – Eco-Design and Supplier Relationships –
Definitions of Eco-Design – Tools of Product Eco-Design – Involving suppliers in product
ecodesign: Drivers, Challenges and Successful factors GREEN PURCHASING Green
Procurement and Purchasing – Definitions of green purchasing – Drivers of green purchasing –
Green purchasing strategies – Green purchasing performance measurement –Green Supplier
Development and Collaboration. GREEN MANUFACTURING Green Manufacturing or
Production: Evolution, Definitions – 4Re‘s: recycling, remanufacturing, reuse and reduction –
Closed-loop Manufacturing – ISO 14000 systems – Life Cycle Analysis (LCA) – Lean
Manufacturing for Green Manufacturing or Production. GREEN LOGISTICS AND
TRANSPORTATION Green Logistics and Transportation – Definitions of Green Logistics –
Critical drivers of Green Logistics – Green transportation and logistics practices – Environmental
impacts of transportation and logistics – Closing the Loop: Reverse Logistics.

RECOMMENDED TEXTBOOK:

1. Joseph Sarkis, Yijie Dou. Green Supply Chain Management: A Concise Introduction,
Routledge, 2017.

2. CharisiosAchillas, Dionysis D. Bochtis, DimitriosAidonis, DimitrisFolinas. Green Supply

Chain Management, Routledge, 2018.

REFERENCE BOOKS

1. Hsiao-Fan Wang, Surendra M. Gupta. Green Supply Chain Management: Product Life Cycle
Approach, McGraw Hill publishing, 2011
2. Stuart Emmett, VivekSood. Green Supply Chains: An Action Manifes by Stuart Emmett,
Wiley publications, 2010

SECTORAL SPECIAIZATION - BANKING

22MB61B0O :OVERVIEW OF BANKING

Course Code 22MB61B0O

L-T-P 3-0-0

41
 Credits 3

Contact Hours 3

Pre requisite Nil

Mapping of Course Outcomes with PO/PSO :

CO#. Course Outcome PO BT

L

1 Understand the Indian financial Services 1,6 2

2 Understand the role of central Bank and commercial banks 1 2

3 Analyse credit appraisal mechanism and regulatory system of 5

4
Indian banking Industry

4 Analyse the functioning of various banks 5 4

The financial services overview, RBI, Commercial banks, basic accounting for banking credit
scoring, BCSBI, banking ombudsman service, securitization, rural banking, RRBs, NABARD,
Banking regulation, Monetary policy, NI Act, Banking regulation Act.
SYLLABUS
The Financial Services - An overview, Origin and Growth of Indian Banking System, Reserve Bank of
India Structure, Role of RBI, Types of Banks, - Commercial Banking in India, – Functions of Banks,
primary and Ancillary functions of commercial banks, Deposit products –Fee based and fund based
activities, Principles of lending, loan products, bank assurance, Types of charges, Types of securities
,letters of Credit – Bank guarantees, off balance Sheet Activities. Basic accounting for Banking,
Statement of Sources and uses of Funds, bank’s Profit and loss Account, Books of Accounts in Banks.
Credit Scoring- Credit appraisal techniques, Credit management and credit monitoring, Priority sector
lending, Credit Information bureau (India) limited(CIBIL), Banking Codes and Standards Board of
India(BCSBI), Banking Ombudsman Service, Loan Syndication, The Syndication process, Non
Performing Assets , Prudential Norms, securitization-.Retail Banking, Corporate Banking,
Developments in Corporate banking, Issues/problems. Consortium finance, multiple banking
Arrangements, Rural Banking – Sources of Rural Finance, Credit delivery Mechanism in Rural finance,
Multi Agency Approach, Regional rural banks (RRBS), National Bank for Agriculture and rural
Development (NABARD). Banking Regulation - Monetary policy, Money laundering and prevention of
Money laundering Act, Negotiable Instruments Act, Banking Regulation ActRecent developments and
future challenges in banking sector Small Banks, Payment Banks.

TEXT BOOK
Indian Financial System, M. Vohra, Anmol Publications.

42
REFERENCE BOOKS
1. Banking Law and Practice in India, P.N. Varshney, Sultan Chand & Sons-24th Edition 2010.
2. Financial Institutions and Markets- Structure, Growth and Innovations, L.M.
Bhole&JitendraMahakud, Tata McGraw Hill- 5th Edition.
3. Bank Management and Financial Services, Peters S. Rose and Sylvia C. Hudgins, Tata
McGraw Hill- 7th Edition

22MB62B1O:BANKING SERVICE OPERATIONS

Course Code 22MB62B1O

L-T-P 3-0-0

Credits 3

Contact Hours 3

Pre requisite Nil

Mapping of Course Outcomes with PO/PSO :

CO#. Course Outcome PO BT

L

1 Understand nature of Banking service operations and role of 2

2
technology in banking

2 Analyse e-banking mechanism 2 4

3 Ascertain Service Quality Metrics and CRM Practices 5 3

4 Evaluate risk management strategies 5 5

Introduction to banking operations, role and impact of technology on banks, E-banking, ATMs,
Credit and debit cards, CRM, ECS, EDI, certification in banking services, designing of service
quality, Mergers and Acquisitions in the Indian bank scenario.
SYLLABUS
Introduction to Banking Operations: Changing Nature of Banking Operations – Computerisation in
Banks, Communication Net work and security considerations. Role and Impact of Technology on banks.
E–banking, E-Products and Services offered to Customers, Plastic money – Parties to the transaction
, Salient Features concepts of a Credit Card , Distinction between Credit card , Charge Card , Debit card
and Operational aspects, Credit card business in India. Payment and settlement systems: Electronic

43
Funds Transfers (EFTs)– Automatic Teller Machines (ATMs)–Electronic Clearing Service
(ECS)–Electronic Data Interchange (EDI)– Real Time Gross Settlement System(RTGS), -Customer
Relationship Management – Types of Customers, Financial situation Vs Banking needs, Banker and
Customer Relationship, Role and impact of Customer Relationship Management – Stages in Customer
Relationship Management, Regulations relating to Know Your Customer. Service Quality - Technical
Quality and Functional Quality, Gap analysis, ISO 9000 Certification in Banking Services – Marketing of
Services – importance of marketing for Indian banks, characteristics of service product, marketing of
financial services and banking services, , Implications of service characteristics for marketing, services
marketing mix, Product Life Cycle -New Product development –– banking product mix, Bank pricing,
Channels for Banking Services, Delivery Strategies in a Bank, –– Promotion mix, Role of direct selling
agent/ direct marketing agent in a bank - Designing of Service Quality –Implications of Service
Intangibility. Marketing Issues, Risk Management in Banks, loan review mechanism, Capital Adequacy,
Basel norms., Mergers and Acquisitions in the Indian banking scenario.

RECOMMENDED TEXTBOOK:

Managing Indian Banks: Challenges ahead Vasant C Joshi and Vinay V Joshi, sage publications

REFERENCE BOOKS

1. Banking theory law and practice b R.Rajesh and sivagnanasithi, Tata Mc graw hill

2. Risk Management in e- Banking Jayaram Kondabagil John Wiley & sons

3. Indian Banking in Electronic Era- S.S.kaptan& N.S. Choubey sarup& sons publications

4. Office organization & management M.E. Thukaram Atlantic publishers

5. Elements of banking and Insurance Jyotsna Sethi and nishwan Bhatia PHI learning Private limited

6. Customer Relationship management Modern trends ShanmugaSundharam, Prentice Hall

of India Limited.

SECTORAL SPECIAIZATION - RETAILING

22MB61R0O :OVERVIEW OF RETAILING

Course Code 22MB52R0O

L-T-P 3-0-0

Credits 3

44
 Contact Hours 3

Pre requisite Nil

Mapping of Course Outcomes with PO/PSO :

CO#. Course Outcome PO BT

L

1 Excel in the functions of a retailer. Student will be aware of the

role of a retailer in global economy, career opportunities in retail, 1,6 2
retail theories and various retail formats.

2 Gain practical expertise in designing of retail marketing strategies

including Retail communication mix and pricing strategies.
Further he/she can able to understand role of consumer in retail
environment and various factors influencing consumer behavior.
1 3
Identify consumer motivations, shopping behaviors, loyalty
programs and decision processes for a retailconsumer and
accordingly designing strategies to give a robust experience to
consumers

3 1. Apply HR programs and identify initiatives to improve operations

and Employee retentions 6 3

4 Understand measures of financial performance including strategic

6 2
profit model

Retailing, retail marketing, retail strategies, retail organization, CRM in retailing, social marketing
in retailing, HRM in retailing, financial management in retailing.
SYLLABUS
Retailing – Meaning, Nature, and Classification- Emergence of Organized Retailing -Indian vs. Global
Scenario- Factors Influencing Retailing- Functions of Retailing- Retail as a career -Types of Retailing-
Store & Non-Store -Retail Formats- Multichannel Retailing-Issues & Challenges in Multichannel
Retailing Servicing the Retail -Customers, Customer service- customer complaints.Retail marketing – and
branding mix - Retail consumer and factors influencing buying behavior – Segmentation - Targeting-
Positioning. Retail Strategies- Developing and applying Retail Strategy- Strategic Retail Planning
Process.Retail Organization- The changing Structure of Retail - Concept of Life cycle Retail. Retail
pricing strategies.CRM in retailing – process – planning and implementing loyalty programs- Social
Marketing in retailing-Impact of Technology E-tailing – Issues and Challenges.Human Resource
Management in Retailing - Human Resource Planning - Role of Human Resources in Retail

45
 Organizations; Recruitment - Selection - Training needs for Employees - Motivation and Performance
Appraisal, Compensation and rewarding store Employees. Importance of Financial Management in
Retailing - Financial Performances and Financial Strategy - Accounting Methods - Strategic Cost
Management - Strategic Profit Model-Managing Diversity-Legal and Regulatory issues

RECOMMENDED TEXTBOOK:

1. Barry Berman Joel &R Evans, Retailing Management - A Strategic Approach, Pearson Education, 2009.

REFERENCE BOOKS

1. SwapnaPradhan, Retailing Management Texts & Cases, 3/e-McGraw Hill, 2009.

2. Michael Levy, Burton A Weitz, Ajay Pundit- Retailing Mnagement,6/e, The McGraw -Hill Companies,
2008.
3. itz, Ajay Pundit- Retailing Mnagement,6/e, The McGraw -Hill Companies, 2008.
4. Levy &Weitz, Retailing Management, TMH, 2009.
5. A. J. Lamba, The art of Retailing, TMH, 2009.
6. Andrew J Newman &Petes Cullen, Cengage Learning, 2009.
7. Sinha, P.K and Uniyal D.P, Managing Retail, 2/e, Oxford University Press, 2007
8. Chetan Bajaj, RajnishTuli, Srivastava, N.V, Retail Management, Oxford University Press, 2005

22MB62R1O: MANAGEMENT OF RETAIL OPERATIONS

Course Code 22MB62R1O

L-T-P 3-0-0

Credits 3

Contact Hours 3

Pre requisite Nil

Mapping of Course Outcomes with PO/PSO :

CO#. Course Outcome PO/PS BT

O L

1 Understand the factors influencing store location and

1,2 2
location strategies including store layout and space planning.

2 Understand store environment, the roles and responsibilities 1 2

of a store manager and build strategies to enhance the store

46
 loyalty.

3 Source, plan and procure merchandise for a retail

2 4
organization and also able to analyze

4 Implement trends and practices of supply chain management

1 3
in retail.

Setting up retail store, store management, store environment, inventory management, sales
promotion, role and responsibilities of merchandiser, supply chain management, supply chain
drivers and obstecles.
SYLLABUS
Setting up Retail Store - Size and space allocation- location strategy, factors affecting the Retail –
Research techniques and store layout and space planning. Store Management- Responsibilities of Store
Manager -Retail Image -Store Façade. Store environment- Exteriors, Interiors -Store ambience-Store
Atmospherics- Visual Merchandising - Store Security. Inventory Management - EOQ - Rational of
Discounts of Bulk Purchase. Sales Promotion – Importance& Types - Impact of Sales Promotions -
Forecasting– Different Forecasting Techniques in Estimating Demand - Retail Merchandising. Role
and responsibilities of merchandiser-The process of Merchandise Planning- Merchandise Procurement-
Sourcing, Vender selection - Category management – process – manufacturer’s brands Vs private
label brands. Supply chain management – Definition, Scope, Need & Challenges; Role of Logistics in
SCM– Retail & Manufacturing; Differences in SCM and Logistics - Integrated supply chain planning
Uncertainty and supply chain management. Supply chain Drivers and Obstacles- Supply chain Network-
Different types of Supply Chain Networks. Cross Docking and Collaborative Planning- Bull Whip
Effect. Innovations in Supply chain management.

RECOMMENDED TEXTBOOK:

Swapna Pradhan, Retailing Management Texts & Cases, 3/e-McGraw Hill, 2009.

REFERENCE BOOKS:

1. Retail Logistics and Supply Chain Management, Rajesh Ray, The Mc Graw Hill Companies
2. Michael Levy, Burton A Weitz, Ajay Pundit- Retailing Mnagement,6/e, The Mc Graw -HillCompanies,
2008.
3. Barry Berman Joel &R Evans, Retailing Management-A Strategic Approach, Pearson Education, 2009.
4. Sinha, P.K and Uniyal D.P, Managing Retail, 2/e, Oxford University Press, 2007
5. Sunil Chopra and Peter Meindl: Supply chain Management: Strategy, Planning and Operation, Third
edition, Pearson Education, New Delhi 2009.
6. Narayan Rangaraj, G Raghuram and Srinivasan, Supply Chain Management for Competitive
Advantage Concepts and cases, TMH, 2009.
7. Rahul V. Altekar, Supply Chain Management, Concepts and Cases, PHI , 2008.

47
SECTORAL SPECIAIZATION
HEALTHCARE&HOSPITALITYMANAGEMENT

22MB61D0O: OVERVIEW OF HEALTHCARE MANAGEMENT

Course Code 22MB61D0O

L-T-P 3-0-0

Credits 3

Contact Hours 3

Pre requisite Nil

Mapping of Course Outcomes with PO/PSO :

CO#. Course Outcome PO BT

L

1 Understand basics of Healthcare Sector 1 2

2 Analyze the role of clinical and diagnostic services 1 4

3 Evaluate the impact of hospital operations management 6 5

4 Evaluate the components and process of maintaining

6 5
medical record

Introduction to Healthcare systems, overview of healthcare sector in India, specialities in

healthcare, hospital code of ethics, clinical & diagnostic services, hospital operations management,
medical records.
SYLLABUS
A Conceptual Approach to Understanding the Healthcare Systems – Evolution – Institutional Settings.
Overview of Healthcare Sector in India – Understanding the Hospital Management – Health Policy –
levels of healthcare; primary, secondary and tertiary – systems of medicine – Ayurveda, Siddha, Unani,
Homeopathy, Yoga, Naturopathy, etc. – Preventive and Curative medical care – General and specialty
Hospitals-Pharmacopia. specialties: Overview of the functions and sphere of each specialty: oncology,
general medicine, cardiothoracic, gastroenterology, urology, nephrology, radiology, psychiatry,
endocrinology, neurology, ophthalmology, medical services, surgical services, operation theatre,

48
 maternity services, dental services. Hospital code of ethics, medical ethics, standards for hospitals
accreditation, accreditation standards for extended care facilities. Clinical & Diagnostic Services:
Outpatient Services – Accident and Emergency Services – Inpatient Services – Operation Theatre
Services – Intensive Care Unit Services – Nursing Services. Diagnostic and Therapeutic Services:
Laboratory Services – Radio Diagnosis and Imaging Services – Radiation Hazards – Blood Transfusion
Services – infection control, mortuary services, Pharmacy Services: Role of pharmacy manager, analyzer
for pharmacy, drugs management. Hospital operations management: productive systems in a hospital,
Facility Location and Layout, importance of location, factors, Productivity measures, value addition,
capacity utilization, productivity – capital operations, front office, billing, staffing, housekeeping,
transportation, dietary services, emergency services. Medical Records – Admission – Billing – Nursing
Records – Diagnostic Records – Infection Control Records – Maintenance of Operation Theatres Records
– Maintenance of Intensive Care Units Records; Clinical Records – Housekeeping Records – Food
Records – Engineering Records – Maintenance Records – Security Records – Fatal Documents –
Mortuary Maintenance Records – Transportation – Medico Legal Records, Healthcare Information
System.

RECOMMENDED TEXTBOOK:

1. B M Sakharkar, Principles of Hospital Administration & Planning, 2nd Edition, Jaypee Brothers Medical
Publishers, New Delhi, 2009
b) REFERENCE BOOKS:

1. A G Chandorkar, Hospital Administration & Planning, 2n edition, Paras Medical Publishers, Hyderabad,
2009
2. Srinivasan, A.V. (ed), Managing a Modern Hospital, Response Books, New Delhi, 2000
3. Hospital Planning, WHO, Geneva, 1984.
4. Madhuri Sharma, “Essentials for hospital support services and physical infrastructure”, Jaypee
publications, New Delhi.
5. S.L. GOEL, Healthcare Management and Administration, Deep & Deep publications pvt. Ltd., New Delhi
6. KeiranWalshe& Judith Smith, Healthcare Management, TMH, New Delhi, 2010
7. K Park, Preventive & Social Medicine, 15th Edition, BanarasidasBhanot Publishers, New Delhi, 1997

22MB62D1O:MANAGEMENT OF HEALTHCARE OPERATIONS

Course Code 22MB62D1O

L-T-P 3-0-0

Credits 3

Contact Hours 3

Pre requisite Nil

49
Mapping of Course Outcomes with PO/PSO :

CO#. Course Outcome PO BT

L

1 Implement the best practices of the health care Services 6 3

2 Apply knowledge of financial management techniques in the

6 3
corporate hospitals

3 Analyze, interpret and solve HR related issues in the

6 4
hospitals

4 Perform lifelong learning and professional development to

enrich the professionalism by learning production functions 6 4
and store

Marketing of health care services, financial management in hosptitals, human resource

management in health care, labor laws applicable to hospitals, production and cost functions, ethics
and healthcare marketing in twenty first century.
SYLLABUS
Marketing of Health care Services: Over view of services sector, healthcare services marketing;
socio-economic factors, choices and preferences of the customers of health services and the factors
influencing them in the selection of hospitals. Healthcare Products and Services, seven Ps of Health care
services; service quality in selected hospitals with a quantitative approach. Customer Relations
management, Marketing practices of the selected corporate hospitals Escorts, Apollo, Bhatia;. Financial
Management in Hospitals: Over view of managing finance in Hospitals. Techniques of Financial
analysis – Funds flow analysis, break-even analysis and ratio analysis. Investment Decision: Criteria for
investment evaluation – Pay back period –Discounted cash flow techniques, NPV, P I and I R R
Working Capital Management: Concept of working capital and operating cycle – Determinants of
working, capital in Hospitals – Estimating working capital requirements financing of working capital –
Management of inventories – Inventory control systems – Receivables Management, Cash Management
in Hospitals. Human Resources Management: Role of HRM in hospitals – Human Resource Planning:
process –Recruitment Selection: Recruitment policy – Sources, methods – Selection Process: Training of
Employees in hospitals; Wage and Salary Administration; developing wage and salary structure –
Working conditions – Safety – Welfare – Employees’ health services. Labor Laws Applicable to
Hospitals: Industrial Employment (Standing Order ) Act, 1946 – Shops and Establishment Act, 1954 –
Employment’s State Insurance Act, 1948 – Employees’ Provident Fund Act, 1952 – Payment of Gratuity
Act, 1972 – Maternity Benefit Act, 1961-: Minimum Wages Act, 1948 – Payment of Wages Act ,1936 –
Payment of Bonus Act, 1965. Consumer Protection Act 1986.Production and Costs functions:
Introduction to Productivity and Work Measurement:, Hospital layout, setting work standards,
techniques of work measurement, time and motion study, standard time, PMT, work sampling,
calibration of hospital equipment, Ancillary services. Store management, Bio-medical waste

50
 management, Critical care services, Media management during crisis, Ethics in Health care Business,
Medical Insurance, Healthcare Marketing in the Twenty-First Century

REFERENCE BOOKS:

• A V Srinivasan, Managing Modern Hospitals, 2008, Sage India

• P G Ramanujam, Marketing of Healthcare Services, Excell Books, New Delhi
• Don H. Hockenbury, Marketing of Healthcare Services, Excell Books, New Delhi
• Richard K. Thomas "Marketing Health Services, Health Administration Press
Beaufort B. Longest, Jr., Jonathon S. Rakich, and Kurt Darr. Managing Health Services Organizations
and Systems, Fourth Edition, Health Profession Press.

51