Business Plan Langat
Business Plan Langat
SIGNATURE: ………………………………
DATE: ………………………………………
SUPERVISOR: ………………………………..
SIGNATURE: ………………………………
DATE: ………………………………………
DEDICATION
I dedicate this plan to my parents for both moral and financial support which greatly contributed
to the success of this project, without them I could not have come to this far.
Also i would like to acknowledge my mum for financial assistance that facilitated me to
complete the work.
Lastly I acknowledge my supervisor and my fellow class of 2024 for the guidance they gave me
throughout my strive in the production of my business plan.
i. Business description
ii. Marketing plan
iii. Organization plan
iv. Operational plan
The SWOT analysis describes competition and the competitors in the market. Factors to copy
with competition and also highlighted and proprietor ensure they are implemented as discussed.
employ unique advertising and promotion methods that see it penetrates the market within the
shortest time possible. The pricing strategy and sales tactics and distribution strategy to be
employed by the business are also distributed.
OCCUPATION: STUDENT
Easy to access to transport facilities. This is due to the location along Molo – Nakuru highway.
The area is not crowded with similar business which is so beneficial for Huduma carbros
suppliers in terms of attracting new customers. The business is located at a strategic position
easier to block customers accessing.
Despite the above advantages there are also short-comings which are likely to be experienced
among them
To overcome the above shortcoming the proprietor is compelled to undertake the following tasks
i. Prepare good projected financial statement to earn the confidence of money from lending
institutions
ii. Insure the business fully against any risks like fire and theft
iii. Write a will to allow his younger brother to take over the business in the event of demise
of the proprietor
STONES BRICKS
100 mm thick 100 mm thick
150 mm thick 150 mm thick
200 mm thick Grills and hollow bricks
The width and length of the stone vary according to the clients order and requirements. The most
available stones are of width 7 (175 mm) and 8 (200 mm) and these are mainly for walling
purposes.
2.5.1 INDUSTRY
The business aim is to create job to jobless people within the area. This business has not been
stared within the locality and hence will be monopoly type. The business aim at creating good
relationship with customers and hence profit.
The wish of Huduma Bora Cabros suppliers is to have five employees business manager,
accountants supervisor, driver.
From the Engineering the owner have done it has come to her notices that the business will be in
right position where there is ready market.
In the other hand the business location is in a place where there is availability of good
infrastructure to meet public need.
Through hard work and determination, the business will run long and short term goals
These are goals for Huduma Bora Cabros suppliers intended to be achieved within a period of
one year
a) To improve the technology used as much as the work is computerized. This will
reduce the cost of production as much of the workforce is reduced
b) To expand the business and establish other branches in the region.
c) Unique features of the products/services
d) Advice the clients on legal requirement before incurring any expenses on the
proposed projects
e) The dressing is done to the natural stones to different textures
f) Client is equipped with the required information i.e products of architectural drawings
to them who request for it
i. Good quality products and or required standards offered to the market result into more
attraction of customers hence make the business to you
ii. The high quality services offered to the customers lead to growth of the business
iii. The good relationship between the owner and the clients increase sales hence make the
business grow
Market plan is a way in which an entrepreneur can organize himself in a way that he knows
when he can market his products and to whom he will sell to and also to be well conversant with
the competition techniques in order to overcome his/her competitors from competition and for
him to maximize the profits
3.1 CUSTOMER
a. Principle customers and location of customer;
i. Institution and churches are within i.e. co-operative societies,
ii. Co-operatives societies located 10 km away.
iii. Self help groups located at nearby shopping centers, 300m away from the business
premises
iv. Contactors; some contractors are located about 1 km away
v. Individuals; many of them are those who work in town and other areas from the villages
surrounding the business premises
b. Amount be invested
Out of 200000 population of Homabay County 7000 are individual customers. These are
customers who reside around the business locality. These customers buy products for their own
use. Most of them are youths and middle aged men who buy/purchase Cabros from Huduma
Bora Cabros suppliers to build their own houses and business premises.
i. Level of income
Most of them who buy are self-employed and unskilled earn salary ranging from Kshs. 2500 –
15000 per month
Those whom work in private and public section earn salary of Kshs. 5000 – 35000 per month
The source of income will be from the loans, savings and from the relative lend.
d. Institutional customers
The town like Nakuru, Kericho together with their surrounding has a vast population leading to a
good number of learning institutions i.e. primary and secondary schools, colleges and
polytechnics. These institutions form major customers Huduma Bora Cabros suppliers
Amount of income
Those involved in the institutions are highly paid than individual customers whereby basic salary
ranges from kshs. 10000 – 50000 per month.
i. Sources of finance
Most of them who work in the institution are localities from colleges and polytechnics, teachers
from primary and secondary schools and others are the skilled laborers who work in these
institution.
3.2 MARKET SHARE
Information about total market population is gathered and done using the following methods :-
Observation
The method focuses in observing the behavior and action of population in a given area. Total
number of population is the area determined and potential customers also determined and the
ratio of the two multiplied by 100% to get the market share
Interviews
Interviews are carried out by the researcher who is the proprietor of the business in person and
using telephone. This is done to determine customers’ preferences to products quality and types
of services to offer. From this method, customers’ strength and weakness are known
Questionnaire
This can be carried out on yearly basis. Questionnaires are set basing on the objectives of the
study and distributed to the sampled group
= 25%
= 105000 customers
3.3 COMPETITION
For every existing business, competition is inevitable. The intended business has two competitors
one located within the surrounding and the other outskirts of the area. These competitors offer
bricks only
COMPETITORS
The business is located the southern direction of Huduma Bora Cabros suppliers It is about 5 km
away this business has become stable since it has for some years
Strength
Weakness
It is located in the northern part of Huduma Bora Cabros suppliers. It is about 5 km from the
business. This a partnership form of a business. It also deals with bricks but longer and bigger
than those of Shine Complex Bricks.
Strength
i. Develop products and services, of exceptional value such that they stand out and are
preferred to any other in the market
ii. Have regular opening and closing hours
iii. Offer promotion and advertising as well as offering products at fair price giving discounts
in order to minimize sales
iv. Employ qualified workers to improve the effectiveness of the business
v. Training to improve the effectiveness of the business this can be done by training his/her
personnel plus herself in relation, costing, pricing management etc.
The owner has to employ various methods of advertisement to alert the public of new products
that they offer. The techniques include
Posters
The business prints posters to be printed in all the corners, bus terminals, road junctions and on
higher rise building. It is effectiveness is noticed by getting new customers coming to purchase
the products and its objectives is to reach large and win new customers
Signboards
This is installed outside the business i.e. along the route to the business and on the gate and
verandah. Its objective is to show direction, distance and type of product that Huduma Bora
Cabros suppliers deal with. Its effects is detected by getting new customers regularly
Local media
The business also advertises through radios as a medial i.e. FM stations and Citizen Radio. The
frequently of advertising is done at a located period of time according to its cost. The objective is
to make Huduma Bora Cabros suppliers to be known even countrywide. Through this many are
aware of the existence of the business. It s effect is detected by getting customers from outside
the province.
b. Promotion
Trade shows
The proposed business will employ regular trade shows to promote its products in the market.
The salesman display some models to customers and participate in advertisement meeting,
industrial shows etc. this can be done annually to enable customers to know more about the
products.
a. Credit terms
Credit terms are made of customers who are well known and identified and they are purchasing
goods in bulk. The percentage of credit terms depend on the amount of the product purchased i.e
one who purchases goods worthy over kshs. 10,000 is given a credit or half of the price to pay
within the agreed period and which cannot affect the running of the business.
b. Discount
Discount is offered to customer who purchase goods in bulk the percentage discount is given
according to the price of the product considering the profits margin being aimed at
a. Discount
The Business offers discount to a certain Civil of products sold, this limits are set by the business
proprietor.
b. Credit terms
A customer is allowed to take goods on credit after certain agreement and signing of documents
c. TRANSPORT
Stone suppliers hope to purchase a pick-up which is transporting goods to the customers
residents.
i. Purchase a pinch up – The salesman use the car to distribute he products to customers
ii. Hired means – Those who purchase the product in bulk and have no means is provided at
a given fee
a. Distribution problem
4.0 ORGANIZATION
This is the process of management during work among individuals into their duties or tasks and
co-ordinate the activities for the purposes of accomplishing the set goals. Huduma Bora Cabros
suppliers look for ways and means of having a competent management structure so that the
enterprise run smoothly and set and accepted goals the business is managed by the owner being
helped by other subordinate
MANAGER
SUPERVISOR
SALESMAN ACCOUNTANT
a. Manager
Huduma Bora Cabros suppliers is a sole proprietor kind of business and therefore it employs few
who are competent and ready to work from the common goods of the business and to grow and
achieve, customers requirement
b. Supervisor
Qualities
Qualities
d. Salesman
Qualities
Qualifications
Procedure
Experiences, A more competent and experienced employee are given promotion after
working in the field at least 1 ½ years
Qualification; Promotion is given to an employee who he/she undertakes a training in the
same field in order to upgrade his/her performance and qualifications
Output; When the output of an employee increases with time he/she is promoted and
climbs the ladder to the next level
ii. INCENTIVES
i. Recognition of ones effort; The employer tries to become liberal with praises of the
employees and if possible add them some allowance to cover up overtime
ii. Contact; Provide a tea break for workers which five room for productive decision making
and building good relations between the manager and the subordinate staff.
The business is insured against fire, theft and natural disaster i.e earthquakes and lands slides
ii. Legal services maximize the use of functional computers and minimize those which are
not so much involved and only do so if need be. A lawyer for the business inquires
services from him when needed and also he handles legal matters i.e signor contract,
property owing, payment of debtors and other legal matters pertaining the business
undertaking
CHAPTER FIVE
Max bricks and stone suppliers review its operational process at the end of each month so as to
improve its services and acquire more customers. All members of the staff require to follow the
set rules and regulation well in order for the business to run effectively
5.3 COST OF LABUOR
The business require direct source labor which provide by the employees
Huduma Bora Cabros suppliers incur some expenses at the end of each financial year and it is as
shown below
= 46300 + 21150
= kshs.67450
This refers to allocation of activities of Huduma Bora Cabros suppliers to time of opening and
closing of the business
Huduma Bora Cabros suppliers offers in product directly from the business premises. The
customers served by the business include individual, institutions, private and public owned
companies
Customers served by salesman and those who do not have transport means are provided at some
cost because the means are provided at some cost because the hired also at some cost
The supervision ensure that customers are served well and should see that there are no delays
during the service thus creating conducive environment for both customers and the salesman
because there is no collision and things run smoothly
5.4.0 REGULATIONS AFFECTING OPERATION
Those are legal requirements in which the business cannot run without the government enact
them and any business must adhere to them. Those legal requirement are as follows:-
Health regulation
Huduma Bora Cabros suppliers should maintain good hygiene in its operation. The product
offered should not affect the customers and workers health. The machinery and equipment used
by the business should be served more often to ensure its efficiency and make sure that there is
no harmfully effects to users
The business is established in the owners land whereby its subject to paying some amount of tax
to local municipal council
License
For each and every year Huduma Bora Cabros suppliers is renewing its license for it to continue
legality and avoid any termination to the business
Trade mark
Huduma Bora Cabros suppliers posses its own trademark in order to be recognized as an
operating business in the community.
CHAPTER SIX
a. Pre-operational cost
b. Working capital
c. Projected cash flow statement
d. Pro-forma income statement
e. Pro-forma balance sheet (6)
f. Calculation of profitability ratios
g. Desired financing
h. Proposed capitalization
ITEMS YEAR
2021 (1) 2022 (2) 2023 (3)
Cash in hand 282000 220000 210000
Cash at bank 500000 550000 600000
Debtors 200000 130000 320000
Stock 250000 300000 320000
Total c/l 1282000 1200000 129000
Current liabilities
Creditors 12500 14400 35000
Loans 950000 - -
TOTAL C/L 962500 14400 35000
Assumptions
ITEMS JAN. FEB. MARC APRIL MAY JUNE JULY AUG. SEPT. OCT. NOV. DEC. TO
H
Cash inflow
Cash b/f - 115965 1363600 156540 184535 192015 808640 244190 244900 255240 271455 281195 22
0 0 0 0 0 0 0 0 0
Cash sales 300000 350000 320000 370000 330000 355000 376000 410000 312000 385000 315000 320000 41
Cash in hand 4500 12000 38000 12200 18500 2500 18700 19600 15000 29000 13200 14500 28
Cash at bank 20000 15000 33000 57600 18500 36500 62000 55600 38200 42600 63200 25900 46
Loan 950000 - - - - - - - - - - - 95
Debtor 15000 20000 15000 20000 20000 20000 10000 8000 31000 20100 20500 400 20
Total cash 133000 155665 1769600 202525 223335 233365 255310 273510 284600 302900 312645 317275 28
inflow 0 0 0 0 0 0 0 0 0 0
Cash outflow
Purchases 100000 120000 130000 95800 118300 46000 115000 90050 102000 12000 123000 330000 14
Water bill 600 600 600 600 600 600 600 600 600 600 600 600 72
Telephone 1200 1200 1200 1200 1200 1200 1200 1200 1200 1200 1200 1200 14
bill
Electricity bill 450 450 450 450 450 450 450 450 450 450 450 450 54
Advertisemen 500 500 500 500 500 500 500 500 500 500 500 500 60
t
Rent 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 48
Transport 6200 - - - - - - - - - - - 62
Insurance 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 24
Licenses - 2000 - - - - - - - - - - 20
Salary/wages 52500 52500 52500 52500 52500 52500 52500 52500 52500 52500 52500 52500 63
Creditors - - - 6250 - 6250 - - - - - - 12
Loan - - - - 118750 118750 118750 118750 118750 118750 118750 118750 95
repayment
Miscellaneou 3000 4000 2900 3300 4100 3200 3600 3500 3500 3800 3200 3700 41
s
Loan interest 5000 5000 5000 5000 5000 5000 5000 5000 5000 5000 5000 50
Total cash 170450 193050 204150 179900 312200 274250 311200 285300 293600 214500 31450 528670 33
outflow
Net cash flow 115965 136360 1565450 184535 192015 208640 224190 224980 255240 271455 281195 226448 25
0 0 0 0 0 0 0 0 0 0 0 0
ITEMS FIRST YEAR 2025 2ND YEAR 2026 3RD YEAR 2027
Sales 4143000 4952000 6215000
Purchases 1490600 1633100 1951000
Gross profit 2652400 3318900 4264000
Expenses
Salaries and wages 630000 630000 630000
Rent 48000 48000 48000
Insurance 24000 24000 24000
Advertisement 6000 7200 6000
Telephone bill 14400 14400 14400
Electricity 5400 5400 5400
Water bill 7200 7200 7200
Transport 71920 84900 100330
License 2000 2000 2000
Miscellaneous 41800 42300 41400
TOTAL 850720 865400 878730
NET PROFIT 1801650 2453500 3385270
BEFORE TAX
16% 288268.80 392560 541643.20
NET PROFIT 1513411 2060940 2843646
AFTER TAX
Assumptions
ITEMS FIRST YEAR 2025 2ND YEAR 2026 3RD YEAR 2027
Assets
Current assets
Cash in hand 647600 541320 608200
Cash at bank 238000 257850 1140700
Debtors 200000 130000 160000
Stock 350000 300000 320000
Total current assets 1225600 1229170 2228900
Fixed assets
Equipments 1200 - -
Furniture 11250 - -
Premises 48000 48000 48000
Machines 1994718 1534790 1414743.20
Total fixed assets 2055168.80 1582790 1462.20
Totals 3310768.80 2811960 3691643.20
Liabilities
Current liabilities
Creditors 12500 144000 35000
Tax 288268.80 392560 541643.20
Total current 300768.80 406960 576643.20
liabilities
Long term liabilities
Bank loan 950000 - -
Owner’s equity 2060000 2405000 3115000
Total long term 3010000 2405000 3691643.20
liabilities
Totals 3310765.80 2811960
6.6 BREAK EVEN POINT
This is the point at which the business is neither making profit nor loss. At this point income and
expenditure are balancing
ITEMS FIRST YEAR 2025 2ND YEAR 2026 3RD YEAR 2027
Variables 6000 7200 6000
Transport 7920 48900 100000
Miscellaneous 4800 42300 41300
TOTAL 119720 134400 147730
FIXED COSTS
Salary insurance 630000 630000 630000
License 24000 24000 24000
Insurance 2000 2000 2000
Rent 48000 48000 48000
Electricity bill 5400 5400 5400
Telephone bill 14400 14400 14400
Water bill 7200 7200 7200
TOTAL 731000 731000 731000
4143,000 – 119,720
B.E.P for year 2 = 731,000 + 4952000 = 751393.22
( 6215000 – 119,720)
Contribution margin
Contribution margin = sales-variables
= 4023,280
= 4817600
= 6,067,270
Contribution margin %
=97.29%
=97.62%
= 64.02%
= 67.02%
= 68.61
RETURN ON EQUITY
(ROE) = net profit after tax X 100%
Owner’s equity
= 73.3%
= 91.3%
RETURN ON INVESTMENT
= kshs. 2750108.88
= 87.25%