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Assignment 3 Idelfonso Jaquez

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Idelfonso Sebastian Jaquez Perez
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14 views

Assignment 3 Idelfonso Jaquez

Uploaded by

Idelfonso Sebastian Jaquez Perez
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Student Name: Idelfonso Sebastian Jaquez Perez

Student I.D. 0846863

Canadian industry (SPM-104)

Assignment #3 Case Study Marriott.

1. Provide a listing of who you believe were the Stakeholders for this project
(a min. of eight (8) is expected). Identify who they are, their position/role,
whether they are internal or external and what is their expectation for
involvement in a table format.

The potentials stakeholders for this Marriott bedding program are shown in the
following table:

Stakeholder Position/Role External/Internal Expectation

Marriott company Responsible to Internal The overall


owners and staff ensure project success of the
success and plan program and its
the strategies to individual’s
archive it. projects.

Hotel owners and Support the External Financial success


franchisees program by of the program due
implementing it on their interest of
their properties attracting new
customers.

Guest End users of the External A good quality


product product that
ensures them a
good experience
during hotels while
sleeping.

Suppliers In charge to External The supply of good


purchase all the quality products
necessary that match Marriott
products for the company
program standards.

Marriott company’s Support the Internal The program


investors program thought success and an
financing economical
positive impact for
the company

Environmental Monitoring the External An eco-friendly


institutions environmental program that uses
impact of the sustainable
bedding products materials or
product on the
bedding.

Procurement team Ensure the Internal Ensure the cost-


purchasing of the efficiency
goods/services standards of the
thought the purchased
suppliers products.

Hotels staffs Maintaining and External To receive the


replacing the formal directors
bedding in optimal and specifications
conditions on the bedding
that Marriott
company provide.

2. Why do you think Marriott targeted bedding as a business decision


considered the large budget involved? What information would they use to
support their business case (what kind of data, demographics, surveys
etc.?)

I think they target bedding as a business decision to improve customers


satisfaction while sleeping and to ensure betters reviews than the competitions.
By doing this the company can ensure a differentiation of their brand with others
and could meet their strategies principles. Even though this decision may involve
a large budget this can bring much more profit on a medium term thanks to the
involvement of the customers to make reviews on the new bedding and to
constantly update this product.

To support this program success, they can rely on different kind of data like:
 Demographic data to know how bedding can variate from a specific sector to
another in terms of comfort and requirements.
 Market research data to know what the competence is doing that they can
improve or do different to have a better position in the market of beddings.
 They can use surveys to know what the most common customers feedbacks
about bedding are so that way they can maximize the satisfaction of them.
 Environmental data to ensure that their product satisfices the eco-friendly
requirements.
 Cost and economical analysis to review the profits of the bedding market in
the last few years to see if it is rentable to get in this market.

3. Why would it have been important to change the culture of the employees
as part of this transformation?

I think it was because of the type of product that they would be developing in this
program. As in the previous question this at first, seems to be so expensive of a
program to do bedding for customers and in that way, employers could be
wondering if this type of product really have a credible impact for the company.

Ensuring that employers understand the program and its various requirements
will warrantee a good level of satisfaction and that’s why the demographic aspect
of this program is important due the capacity to understand the customers
regarding the bedding for different region. That’s why Marriott company decide to
train their employers on the new ways of switching the beddings to ensure a
better experience to the customers.
4. What type of project management approaches would be beneficial to
support success for this Program?

One of the most important approaches that this program needs to manage
effectively is the stakeholder engagement. This is an important approach due
the high presence that the stakeholders have in this program in terms of
founding, purchasing and customer satisfaction. Within this program they need to
have clear the interest of each stakeholder and utilize the correct
communications skills to have good connection with each one of them. Feedback
and reviews will be so important for this matter.

5. Prepare a ‘Lessons Learned’ section for this document with three (3) points
based on the information you gained from the article.

Lessons learned:
 Impact of the stakeholders in a large program. While reading the challenge
and solution section of this case of study I realized that having a good
approach on stakeholders can ensure a better development of a project due
their capacity to provide support in the financial and technical aspects.
 Scope of the projects. While reading the case of study I saw how narrowing
the project scope can be so beneficial to projects with a great risk on budgets.
This can ensure the project level of satisfaction for the customer as we know
thought feedbacks how they feel about the products requirements.
 Changes in how things are being doing are necessaries. Being capable of
adapt to changes is a quality that programs managers need to have within
programs with a huge impact on the company. That’s why this company
needed to train their employees to this new way of the bedding they wanted
to produce.

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