Final Ins2037
Final Ins2037
Program:
Date: ………………………………………………….
Date: ………………………………
GROUP 7
I. INTRODUCTION............................................................................................................1
2. Key features of Nhanh.vn that match with The Void business processes.....................13
V. REFERENCES................................................................................................................22
I. INTRODUCTION :
Traditional methods of selling products have become obsolete in the face of rapid
technological evolution. Recognizing the urgency to adapt, The Void aims to digitally
transform its sales strategies. This report delineates the challenges posed by outdated sales
approaches and outlines a roadmap for a digital conversion. The purpose is to strategically
innovate our sales process, ensuring relevance and effectiveness in an ever-changing market
landscape.
Discover a new era of technology with The Void, a trailblazing company headquartered in
the vibrant city of Ho Chi Minh, Vietnam, and spearheaded by our visionary CEO, Tran
Quang Hien. At The Void, we stand at the forefront of technology, specializing in the design,
manufacturing, and development of laptops and PCs.
Our mission is simple yet ambitious – to redefine affordability, accessibility, and innovation
in the computing world. The Void focuses on delivering high-quality products tailored to
diverse market segments. For budget-conscious students, our laptops offer powerful
performance, empowering the next generation of leaders and learners. Small businesses can
elevate their operations with our cost-effective PCs, crafted to meet unique needs.
Additionally, The Void provides accessible solutions for everyday computing, catering to
young professionals, families, and individuals seeking reliable technology for daily tasks.
In our market segmentation strategy, we aim to establish a robust presence in the low and
mid-price market segments. Our targeted marketing campaigns will reach young adults,
students, and small businesses, addressing their specific needs and preferences.
Our overarching goal is to provide the best possible customer experience, offering superior
value, high-quality technology, customized systems and services, superior service and
support, and differentiated products that are easy to buy and use.
At The Void, we believe in optimizing all available resources, considering the macro, micro,
and internal environment. Our mission is to provide top-quality products and services,
delivering an exceptional customer experience at the best value. Looking forward, our vision
is to create a future where structurally and functionally efficient computers are accessible to
everyone, including visually impaired individuals nationally. We are committed to breaking
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down barriers and creating technology that empowers and enhances the lives of every user,
leaving no one behind.
Guiding every decision and action at The Void are our core values: Innovation, Affordability,
Customer-Centricity, Inclusivity, Transparency, Sustainability, Collaboration, Social
Responsibility, Adaptability, and Excellence.
Customer Customer
Key partners Key activities Value proposition
Relationships Segments
- Key hardware - Purchasing - Development of - Segmentation. - Business of
component
advanced solutions different
suppliers.
- Assembly of pre for companies. - Field test. vertical
- Third–party
-manufactured
maintenance
providers. components. - Extensive customer - Dedicated - markets and
knowledge. - personal assistant. different
- Mergers and
- Build to order
acquisitions.(e.g. sizes.
EMC) and just-in-time
- Outstanding - Demo.
production.
- Value added customer service. - Corporate
resellers - Training. users.
- Control of
- Virtual integration
- Technology
supply chain.
alliances (BMC, of suppliers, - Customization. - Small and
INTEL,..). business partners medium
- Excellent data
- Logistics and customers. - Support. business.
driven customer
providers
service.
- Help companies on - Online - Student
- Manufacturing.
its digital community.
- Research and
transformation
development
processes. - Social media.
(R&D).
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- Marketing and
advertising - Customization - Automated
strategy - Low cost than services.
other brands.
- Online shopping
- Promotional offers
- Employees; - E-commerce.
- Content - Website,
developers; telephone, online
chat.
- Financial
resources. - Marketing
- Software
“Nhanh.vn”
- Extensive
customer
knowledge.
- Outstanding
customer
service.
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- Research and Development (R&D)
- Key partners:
+ Components supplier: To ensure a stable and high-quality supply for their products,
which including CPUs, memory, hard drives, screens, and other essential components
required for the manufacturing of computers and technological devices.
+ Manufacturing partners: The Void works with manufacturing partners to manufacture
and assemble its products. This helps them optimize production processes and reduce
costs.
+ Business and distribution partners: These partners can be retailers, agents, or special
distribution channels that help The Void reach customers more effectively.
+ Technology partners: The Void collaborates with technology partners to develop
software, research and develop new technology, or integrate new technology into their
products.
+ Service and Support Partners: The Void partners to provide support, maintenance, and
repair services to customers after the sale.
- Key activities:
+ Product manufacturing: The Void carries out assembly activities of components such
as CPUs, memory, hard drives, screens, etc. to create products such as laptops,
desktops and other industrial technology.
+ Research and development (R&D): The Void conducts research to develop new
technologies, improve performance, and optimize products.
+ Customer support services: including warranty, repair, technical support and other
after-sales services.
+ Supply Chain Management: Manage and optimize The Void's supply chain from parts
ordering to finished product delivery.
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+ Marketing and advertising strategy: The Void conducts marketing activities to
promote its products and brands to attract new customers and maintain current
customers.
- Value proposition:
+ Customization: The Void allows users to choose computer configuration, from
processor, memory, hard drive, to other software and features.
+ Reliability and Performance: The Void uses high-quality components, designs
products for optimal performance, and provides a stable usage experience.
+ Support and After-Sales Service: The Void provides good after-sales support,
including warranty, repair, and technical support.
+ Value for Cost: Customers get good value for the money they spend.
+ Innovation and New Technology: The Void continuously invests in research and
development such as advanced display technology, and new technology features to
provide the best value to customers.
- Customer relationship:
+ After-Sales Support: The Void provides warranty, repair, and after-sales technical
support to ensure that customers can use their products efficiently and without
problems.
+ Online interaction: The Void interacts with customers, listens to feedback, provides
information and supports users in a timely and effective manner through social
networking.
+ Customer Partner Program: The Void has customer partner programs or incentive
programs for loyal customers.
- Customer segments:
+ Large Enterprises and Organizations: The Void focuses on providing customized
hardware and software solutions, support services, and IT management solutions for
medium and large businesses and organizations.
+ Individual Consumers: The Void provides products and services to consumers such as
laptops, desktops, computer components, and other technology accessories.
- Key resources:
+ Technology and Infrastructure: The Void has state-of-the-art manufacturing and
warehouse infrastructure to meet global production and distribution needs.
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+ High-quality human resources: The Void's staff includes experts with extensive
knowledge of information technology, production engineers and experts in the
business field.
+ Capital and Financial Resources: The Void has strong capital and financial resources
to invest in research and development, expand infrastructure, and maintain business
operations.
+ Software: Nhanh.vn software is an important resource that helps them manage
business operations, manage supply chains, and interact with customers.
- Channels:
+ Online sales: Customers can directly buy products through The Void's online
websites.
+ Online Support and Information Channels: The Void provides product information,
technical support and customer service through online channels such as email, online
chat or phone to support and interact with customers.
- The Void's Cost Structure :
+ Manufacturing and Delivery Costs: This includes expenses associated with
components, assembly, logistics, and distribution of their hardware products.
+ Research and Development (R&D): The Void invests in R&D to drive innovation
and develop new products and technologies, incurring associated costs.
+ Sales and Marketing: This encompasses expenses related to promoting The Void's
products and services through advertising, marketing campaigns, and sales
personnel.
+ Administrative Expenses: The Void incurs costs related to general administrative
functions like human resources, accounting, and legal services.
+ After-Sales Service and Support: The Void offers various warranty and support
services, associated with personnel costs, spare parts, and maintenance activities.
- Revenue Streams :
+ Product Revenues: This comes from the sale of hardware products like PCs, laptops,
servers, storage solutions, and networking equipment. Additionally, The Void sells
software licenses and subscriptions related to their hardware and services.
+ Service Revenues: The Void offers a wide range of services, including warranty
and support services, system integration, consulting, and cloud solutions. These
services contribute significantly to their revenue and provide recurring income
streams.
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+ Shift towards Recurring Revenue: The Void is actively focusing on expanding its
service offerings and software subscriptions to generate more recurring revenue,
which provides greater stability and predictability compared to product sales
alone.
+ Additional Revenue Streams: The Void also explores other revenue sources like
financial services, partner programs, and educational programs, to diversify their
income sources.
In conclusion, The Void's cost structure is influenced by its efforts to manage expenses
and optimize operations. Its revenue streams primarily come from product sales and
services, with a growing focus on recurring income through software and service
subscriptions. This multi-faceted approach contributes to The Void's financial stability
and growth.
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phone, online chat, and self-service portals. The company also offers on-site services
for enterprise customers, ensuring timely problem resolution and system maintenance.
+ Functional Area: The Customer Support and Services function at The Void plays a
crucial role in maintaining positive customer relationships. This functional area
includes customer service representatives, technical support teams, and field service
technicians. Their responsibilities range from addressing product-related queries and
issues to providing proactive maintenance services. The Void's commitment to
excellent customer support contributes significantly to its reputation for reliability and
customer-centricity.
These functional areas and their associated business processes demonstrate The Void's
strategic focus on operational efficiency, customer satisfaction, and innovation. The
integration of these processes enables The Void to deliver customized products promptly
while ensuring ongoing support and services to its diverse customer base.
These functional areas and their associated business processes showcase the complexity and
interdependence of The Void's operations, illustrating how the company integrates
innovation, sales and marketing strategies, and operational efficiency to deliver high-quality
products and services to its customers.
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The visual representation illustrates the fundamental business process of The Void Inc.,
which encompasses a multifaceted and interdepartmental approach. This elaborate process
commences with the Services and Solutions department, responsible for identifying lucrative
market prospects and conducting extensive research to comprehend customer preferences and
analyze competitors. Drawing insights from this research, the department formulates
comprehensive marketing strategies and implements campaigns aimed at raising awareness
and generating demand for the company's offerings.
Subsequently, the Hardware department takes charge, where it evaluates and qualifies
potential leads and opportunities. Leveraging their expertise, they present customized
solutions to prospective customers and engage in negotiations to secure sales contracts.
Simultaneously, the Related Equipment and Services department undertakes meticulous
planning and scheduling of production activities, ensuring the timely procurement of essential
raw materials and components.
Furthermore, this department is responsible for the manufacturing and assembly processes,
meticulously overseeing quality control measures, and handling the packaging and shipping
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of the final products. Additionally, they provide invaluable technical support and customer
service to guarantee utmost customer satisfaction.
The directional arrows within the diagram symbolize the seamless flow of information and
tasks between the various departments, emphasizing the interconnected nature of this intricate
process and highlighting its sequential progression.
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- IT products and services: Nhanh.vn offers a wide range of IT products and services,
including servers, storage, networking, and software. Businesses of all sizes can use
These products and services to build and manage their IT infrastructure.
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operations in Vietnam, ensuring seamless alignment with local regulations, payment
gateways, and shipping providers.
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Local Support and Community:
Nhanh.vn provides responsive customer support in Vietnamese, offering assistance with
setup, troubleshooting, and ongoing usage. The platform benefits from a growing
community of Vietnamese businesses using Nhanh.vn, providing valuable opportunities
for knowledge sharing and networking.
Additional Considerations:
Nhanh.vn is compatible with popular accounting software, payment gateways, and
shipping providers. It offers tools to optimize website visibility in search engines,
attracting more potential customers. All Nhanh.vn websites are optimized for mobile
devices, ensuring a seamless shopping experience for customers on the go.
Benefits:
Nhanh.vn provides a reliable and scalable IT infrastructure suitable for businesses of all
sizes. It ensures enhanced security and protection of crucial business data. Employees at
the store can perform tasks faster and more efficiently with the aid of Nhanh.vn, leading
to cost reduction. Users benefit from access to expertise and reliable support from
Nhanh.vn. Information within the platform is consistently accurate, transparent, and
strictly decentralized, facilitating continuous business updates for timely decision-
making. Nhanh.vn contributes to providing faster and more personalized service,
ultimately enhancing customer satisfaction.
In embracing Nhanh.vn as our strategic partner, we are confident that our collective
efforts will propel The Void further in our commitment to affordable innovation in the
ever-evolving landscape of computing.
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- Key features of Nhanh.vn that match with The Void business processes
2.1. Product, inventory, order, and customer management :
Product Management:
The Void's product management encompasses a diverse range of technology solutions,
while Nhanh.vn provides a platform to showcase and sell these products. When using
Nhanh.vn as a sales channel, it involves accurately listing The Void products on the
NHanh.web marketplace. This includes providing comprehensive product information,
high-quality images, and adhering to Nhanh.vn's listing guidelines. The Void must ensure
that its product catalog on Nhanh.vn reflects the latest offerings and specifications.
Inventory Management:
Efficient inventory management is crucial for both The Void and Nhanh.vn. The Void
must sync its inventory levels with Nhanh.vn's platform to prevent overselling or
stockouts. Integration between The Void's internal inventory systems and Nhanh.vn's
platform allows for real-time updates on stock levels. This ensures that customers on
NHanh.vn can see accurate product availability, and The Void can fulfill orders promptly
without encountering inventory issues.
Order Management:
Order processing on Nhanh.pos involves acknowledging customer orders, picking the
products from The Void's inventory, and fulfilling shipments. The Void needs to integrate
its order management systems with Nhanh.vn's platform to automate order processing.
This includes tracking orders in real-time, confirming shipments, and updating order
status on Nhanh.vn. Seamless communication between The Void's fulfillment centers and
Nhanh.vn's order processing system is essential for a smooth customer experience.
Customer Management:
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Nhanh.vn handles customer interactions on its platform, including customer service and
support. Nhanh.vn offering automated marketing and customer care solutions on Zalo by
ZALO ZNS. NHanh.pos has VIP guest hierarchy, automated email and SMS customer
care, report purchase cycle and unpurchased time.
However, The Void's commitment to customer
satisfaction extends to its products sold on Nhanh.vn.
The Void can integrate customer feedback from
Nhanh.vn into its broader customer relationship
management (CRM) strategy. This involves monitoring
reviews, addressing customer inquiries, and leveraging
positive feedback to enhance The Void's brand reputation.
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Sales Channels Integration:
In the context of The Void leveraging Nhanh.vn as a sales channel, the integration of various
platforms (website, Facebook, e-commerce platforms) aligns with a multi-channel sales
strategy. The Void, a multinational technology company, can utilize Nhanh.vn as an
additional channel to reach a broader customer base and tap into the extensive online
marketplace provided by Nhanh.vn.
Website Integration:
The Void's official website serves as a primary sales channel where customers can explore
the complete range of The Void products, receive detailed product information, and make
purchases directly. Integrating Nhanh.vn into this process involves linking the official
website to the The Void storefront on Nhanh.vn. This provides customers with options – they
can either buy directly from The Void's website or choose the convenience of purchasing
through Nhanh.vn.
Nhanh.vn Integration:
Nhanh.vn acts as a powerful e-commerce platform that extends the reach of The Void's
products to a vast online audience. The Void can create a dedicated storefront on Nhanh.vn,
showcasing a curated selection of products or the entire product catalog. The integration
involves synchronizing product listings, inventory levels, and order processing between The
Void's internal systems and Nhanh.vn's platform, ensuring consistency and accuracy across
both channels.
2.3. National COD shipping and collection portal and payment integration
:
Shipping Integration:
When selling The Void products on Nhanh.vn, the shipping integration involves
coordinating the movement of products from The Void's warehouses to Nhanh.vn
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fulfillment centers. The Void would typically use its established supply chain and
logistics to ensure that the right quantity of products is delivered to Nhanh.vn's fulfillment
centers. Once the products are in Nhanh.vn's fulfillment network, Nhanh.vn takes over
the shipping process.
NHANH.SHIP - NATIONWIDE COD SHIPPING AND COLLECTION PORT,
nhanh.vn integrates the largest shipping companies (VNPOST, J&T EXPRESS,
AHAMOVE,..) to help with delivery, collection, and automatic payment control on the
NHANH.POS. With NHANH.SHIP, Nhanh.vn handles the picking, packing, and
shipping of products to customers. This integration streamlines the shipping process,
ensuring quick and reliable delivery to customers who purchase The Void products on
Nhanh.vn
Payment integration :
Customers of Nhanh.vn can use various payment methods, including credit/debit cards,
banking, or other supported payment options. Nhanh.vn processes these payments
securely, and sellers receive the proceeds of their sales in their Nhanh.vn seller accounts.
The Void, as the product manufacturer, would receive its share of the revenue according
to the agreed-upon terms between The Void and the Nhanh.vn seller.
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This aligns with The Void's strategy for increasing product visibility and reaching a
broader audience. By using sponsored product ads, you can target specific customer
segments based on their preferences and behavior. This aligns with The Void's focus on
customer segmentation and personalized marketing. You can pay to advertise on
platforms like YouTube, Facebook,... or you can create Google Shopping ads with
Nhanh.vn website.
Promotional Campaigns :
Implementing limited-time promotions or offering coupons for The Void products on
platforms that Nhanh.vn manages can stimulate sales. Besides, "Gift" promotion is also a
form of helping customers buy products for free when certain conditions are met. For
example, when buying a product "DELL inspiron 16 plus 7620 laptop", customers will
receive products such as "computer mouse" and "laptop case". This is in line with The
Void's advertising strategies to drive customer engagement and increase sales during
specific periods.
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Encouraging customers to leave positive
reviews can enhance the reputation of The
Void products.
After customers submit reviews on the platforms that Nhanh.vn manages, scores
will be compiled in "customer review - report" of Nhanh.vn. You can click on
the conversation ID to go directly to the customer's conversation to discuss or
support unsatisfied customers. Positive reviews contribute to building trust
among potential buyers and align with The Void's commitment to customer
satisfaction.
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Creating a dedicated brand store on e-commerce platforms of Nhanh.vn manage allows
you to showcase the The Void brand and its entire product range. This aligns with The
Void's focus on maintaining a strong and consistent brand presence across various sales
channels. Using the affiliate marketing program on the website Nhanh.vn or other e-
commerce platforms managed by the website so that customers can create a referral code
and send it to friends to buy, the referrer can receive a discount. Discounts and
commissions when someone clicks on the link to buy the product. Introduction and
sharing can increase market reach to help The Void penetrate the Vietnamese market.
Nhanh.vn provides users with a real-time reporting system at the time of access and
operation. To help businesses control and monitor not only revenue, profits, inventory,...
but also products, customers, accounting,... users do not need to do anything extra. any
calculation operation. From there, it helps businesses make important strategies and
decisions in business, trade and business development.
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- Nhanh.vn Platform Integration: The Void products need to be seamlessly integrated
into the Nhanh.vn platform. This involves listing products with detailed
descriptions, images, and pricing.
- Analytics for Product Performance: Both The Void and Nhanh.vn would benefit
from analytics that track product performance. Metrics like sales volume, customer
reviews, and click-through rates can provide insights into which The Void products
are popular on the Nhanh.vn platform.
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- Competitor Analysis: Analyzing the performance of other sellers on Nhanh.vn,
including those selling similar The Void products, can inform strategic decisions
and market positioning.
V. REFERENCES
An Khang Ecomkey (2021). Nhanh.vn - Giải Pháp Quản Lý Bán Hàng đa Kênh
Omnichannel. Martool. Available at: <https://martool.vn/tool/nhanh-vn/> [Acessed: 13
January]
Frevvoblog (2021, November 30). How to Create a Business Process Diagram (With
Examples) - frevvo Blog. Frevvo. Available at: <https://www.frevvo.com/blog/business-
process-diagram/> [Acessed: 14 January]
Mary K. Pratt (2023, September). What is Business Process? | Definition from TechTarget.
TechTarget. Available at: <https://www.techtarget.com/searchcio/definition/business-
process> [Acessed: 11 January]
Nguyễn Lý (2021, October 7). Information system là gì, có đặc trưng và vai trò ra sao? |
Cẩm Nang Việc Làm. CareerLink. Available at: <https://www.careerlink.vn/cam-nang-viec-
lam/kien-thuc-kinh-te/information-system-la-gi-co-dac-trung-va-vai-tro-ra-sao> [Acessed: 12
January]
P.V. (2022, April 21). Nhanh.vn - Phần mềm quản lý bán hàng đa kênh toàn diện. báo quảng
nam. Avaiable at: <https://baoquangnam.vn/ban-can-biet/nhanhvn-phan-mem-quan-ly-ban-
hang-da-kenh-toan-dien-126192.html> [Acessed: 12 January 2024]
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Raquel Alberdi (2023). Business Model Canvas: A 9-Step Guide to Analzye Any Business.
ThePowerMBA. Available at: <https://www.thepowermba.com/en/blog/business-model-
canvas> [Acessed: 14 January]
William L. Hosch (2008, December 30). Dell Inc. | History, Technology, & Facts. Britannica.
Available at: <https://www.britannica.com/topic/Dell-Inc> [Acessed: 12 January 2024]
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