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INDEX
SN. NO. PARTICULAR PAGE N0.

1 Executive Summary 7-8

 Objective of study

2 Introduction 9
 RETAIL
 RETAILING

3 COMPANY PROFILE 10-16

1. Aditya vision
1.1 Lg electronics India
1.2 LG VISION AND
MISSION
STATEMENT
1.3 LG BRAND
4  STRATEGY OF THE COMPANY 17

5  LG and its competitors 18-19

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6  CONSUMER FINANCE 20-24

8 LEARNING OUTCOMES 25-33

IN FIRST
SECOND
THIRD
& FOURTH
WEEKS
9 RESEARCH METHODLOGY 34-36

10 DATA INTERPRETATION 36-40

11 RECOMMENDATION AND FINDINGS 41-42

12 LIMITATIONS AND CONCLUSION 42-43

13 BIOGRAPHY AND REFERENCES 44-47

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EXECUTIVE SUMMARY

This project was carried out as a result of extensive study of LG brand at a retail store in
PATNA CITY, B I H A R . My study was based on the sales and prospective of LG .

India is a blooming market in every sector. Retail industry is booming at the speed of rocket
ing the country. Many foreign direct investment have been seen in this sector . While
working as an intern in LG, I came to understand how people perceive these consumer
durable goods. Later I came to know how foot fall increases in the extensive different
weather condition.

This project work allowed me to understand and learn the functioning of retail
management of LG in comparison to other brands. The retail stores serves as the link
between the company and the final consumers and also plays the most determining role.
Success of retail store can be channalised by the basic element that is footfalls in to
sales .

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Objectives Of Study
 To know about the retail industry.
 To know the popularity of LG Products in Patna City.
 To know the awareness of the customers towards LG and its products.
 To understand the price range of ADITYA VISION.

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 INTRODUCTION

RETAIL

Retail is the sale of goods and services from individuals or businesses to the end-user called
the customer. Retailers are the integral part of a system called the supply chain which carries
goods from the producer to the target market. A retailer purchases goods or products in large
quantities from manufacturers directly or through a wholesale, and then sell smaller
quantities to the consumer for a profit.

Retailing can be done in either fixed locations like stores or markets, door-to-door or by
delivery. Retailing is the process that the retailer adopts in selling the products including
subordinated services, such as shopping street has a partial or full roof to protect customers
from precipitation. Online retailing, a type of electronic commerce used for business-to-
consumer (B2C) transactions and mail order, are forms of non-shop retailing.

RETAILING

Retailing refers to a process where the retailer sells the goods directly to the end user for his
own consumption in small quantities. For examples, stores vary in size , in the kinds of
services that are delivery and installation.

The term “retailer” is also applied where a service provider services the needs of a large
number of individuals, such as a public. Shops may be in residential streets or in a shopping
mall. Sometimes a

provided in ,in the assortment of the merchandise they carry, and their ownership and
management services.

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RETAILING INVOLVES:-
1. Identifying target market ( customers).
2. Interpreting needs of the targeted customers
3. Developing good assortments of merchandise.
4. Presenting them in a manner that the consumer finds easy and
attractive to buy.

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 COMPANY PROFILE OF ADITYA VISION
Aditya Vision Limited,formerly Aditya Vision Private Limited, is engaged into retail business of
consumer electronics, home appliances,camera and mobile phones. The Company is a multi-
brand,multi-product retail chain,which stocks a range of consumer durables, right from air
conditioners, televisions, washing machines, refrigerators, microwaves, home theatre systems,
mobile phones and small home appliances. The Company offers products of various brands, such
as Samsung, LG , Hitaichi, Sony, Daikin, Videocon, Panasonic, Whirlpool and Voltas. The
Company operates approximately 75 stores/outlets Bihar states of India under the brand name of
Aditya Vision. The Company aids in selecting products from multiple brands based on personalized
requirements of a consumer.
Stock price: 540205 (BOM) ₹20.00 0.00 (0.00%) Founded:31st March,1999 .

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ADITYA VISION BILLING COUNTER :-

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Page
 LG Digital Twin Tower in Yeouido-dong, Seoul, where LG Electronics is
headquartered.

TYPE PUBLIC

 Traded as KRX: 066570.

LSE: LGLD.

 ISIN US50186Q2021

 Industry Consumer electronics

Home Appliances
Computer hardwares

 Founded October 1958; 63 years ago (as GoldStar)

March 1995 (as LG Electronics;
re-incorporated in 2002)

 Founder Koo In-hwoi (The original GoldStar)

 Headquarters. LG Digital Twin Tower 128, Yeouido-dong,

Yeongdeungpo, District ,Seoul, South Korea

 Key people Kwang-Mo Koo (Chairman)

Jo Seong-Jin(Vice Chairman & CEO)
Jung Do-Hyun(President & CFO)
I.P.Park
(President & CTO)

HISTORY

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1958–1960s

In 1958, LG Electronics was founded as Goldstar . It was established in the aftermath of the Korean War to
provide the rebuilding nation with domestically produced consumer electronics and home appliances. LG
Electronics produced South Korea’s first radios, TVs, refrigerators, washing machines, and air conditioners.
Goldstar was one of the LG groups with a brethren company, Lak-Hui (pronounced “Lucky”) Chemical
Industrial Corp. which is now LG Chem and LG Households. Goldstar merged with Lucky Chemical and LS
Cable on 28 February 1995, changing the corporate name to Lucky-Goldstar, and then finally to LG
Electronics.

1970s–1990s
LG Electronics earned US$100 million in revenue from exports for the first time in its history. Rapid growth
by globalization saw the company establish its first overseas production, based in the United States, in 1982. In
1994, Goldstar officially adopted the LG Electronics brand and a new corporate logo. In 1995, LG Electronics
acquired the US-based TV manufacturer Zenith and absorbed it 4 years later. Also in that year, LG Electronics
made the world’s first CDMA digital mobile handsets and supplied Ameritech and GTE in the US. The
company was also awarded UL certification in the US.

2000–present
In order to create a holding company, the former LG Electronics was split off in 2002, with the “new” LG
Electronics being spun off and the “old” LG Electronics changing its name to LG EI. It was then merged with
and into LG CI in 2003 (the legal successor of the former LG Chem), so the company that started as Goldstar
does not currently exist. LG Electronics plays a large role in the global consumer electronics industry; it was
the second-largest LCD TV manufacturer worldwide as of 2013.
By 2005, LG was Top 100 global brand, and in 2006 LG recorded a brand growth of 14%. Its display
manufacturing affiliate, LG Display, as of 2009 was the world’s largest LCD panel manufacturer. In 2010,
LG Electronics entered the smartphone industry. Since, LG Electronics continued develop various electronic
products, such as releasing the world's first 84-inch ultra-HD TV for retail sale.
At the end of 2016, LG Electronics merged its German branch (situated in Ratingen) and Europeans
headquarter (situated in London) together in Eschborn a suburb of Frankfurt am Main.
In March 2017, LG Electronics was sued for its handling of hardware failures with recent smartphones such as
the LG G4. In 2018, LG decided to stop Smartphone production in South Korea to move production to
Vietnam, in order to stay competitive. LG said that “Vietnam provides an “abundant labor force”, and that of
750 workers at its South Korean handset factory would be relocated to its home appliance plant.

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 HOME APPLIANCES
LG manufactures home appliances including refrigerators, washing machines, tumble
dryers, vacuum cleaners, air conditioners, and microwave ovens. In June 2014, LG
Electronics announced the launch of its smart appliances with HomeChat messaging service
in South Korea. Home Chat employs LINE, the mobile messenger app from Korean
company 'Naver', to let home owners communicate, control, monitor and share content with
LG's smart appliances. Users can send simple messages, such as "start washing cycle," in
order to control their washing machines.

REFRIGERATOR:-

DIRECT COOL (D.C):-

SALIENT FEATURES:-

 Smart inverter compressor technology.

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 Runs on Home inverter.

 Consumes less power- equivalent to 2CFL, 10 Year Warranty On Compressor.

 Anti Rat Protection.

 Door Lock.

 Anti Bacterial Gasket.

 Toughened Glass Shelf.

 MODELS AT ADITYA VISION PATNA CITY:-

 GL-B191KDSD-188 Litre.

 GL-D201ARGY- 190 Litre.

 GL-D221ABGY-215 Litre.

 GL-D241ASCY-235 Litre.

 GL-B281BSCX-270 Litre

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FROST FRIDGE (F.F):-

SALIENT FEATURES:-

 51% Energy Saving.

 More even & 35% faster cooling with door cooling.

 Freezer to Fridge Conversion with Convertible.

 Detect Problem Automatically with Smart Diagnosis.

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 Removes 99.99% of Bacteria with Hygiene Fresh.

 Moist N Fresh removes excessive .

 Automatic Home Inverter Connection with Auto Smart Connect.

 20 Year life span of Compressor.

 Anti Bacterial Shield.

 LG ThinQ.

 Folding Shelf.

 Auto Smart Connect.

 MODELS AT ADITYA VISION PATNA CITY:-

 GC-N292 BRGY -260 Litre.

 GL-N292 BDSY -260 Litre.

 GL-T302 RDSX -284 Litre.

 GL-S322 SPZY -308 Litre.

 GC-B369 NLRF -335 Litre.

 GL-S402 RPZY -360 Litre.

 GC-B459 NLFF -373 Litre.

 GL-T432 AESY -437 Litre.

 GL-T502 APZY -471 Litre .

 GC- B569 BLCF -494 Litre.

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SIDE BY SIDE REFRIGERATOR:-

SALIENT FEATURES:-

 Linear Compressor.

 Multi Air Flow Cooling.

 Easy Ice Maker.

 Touch LED Display.

 Multi Digital Sensor.

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  Express Freezing.

 LG ThinQ.

 Door Cooling.

 Hygiene Fresh.

 Non Plumbing Water & Ice Dispenser.

 French Door .

 Small Pocket Handle.

 Spaceplus Ice System.

WASHING MACHINE:-

SEMI AUTOMATIC WASHING MACHINE :-

SALIENT FEATURES:-

 Roller Jet Pulsator

 Rat Away & Anti Rust Design.

 Magic Wheels.

 Motor Warranty -5 Years.

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 Transparent Lid.

 Magic Wheel -360°

 Wash /Spin Timer- 15/10 min.

 3 Wash Program – Gentle, Normal, Strong.

 MODELS AT ADITYA VISION PATNA CITY:-

 P8035 PMZ -6 kg.

 P8035 GMZ -8kg.

 P9040 RGAZ -9kg.

 P1045 SGAZ -10kg.

 P1145 SRAZ -11kg.

 P1860 RWN5 -14kg.

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TOP LOAD WASHING MACHINE:-

SALIENT FEATURES:-

 Smart Inverter Motor,Turbo Drum.

 Smart Motion.

 Jet Spray+.

 Soft Closing & Wide Diamond Glass Door.

 Smart Diagnosis.

 5-Star Washing Machine.

 Better Washing Turbo Machine.

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  Inner Tub-Stainless Steel.

 Digital Display.

 LG ThinQ – Wifi Connect.

 6 Motion for better Wash Performance.

 Direct Drive Motion.

MODELS AT ADITYA VISION PATNA CITY:-

 T7569 NDDLH -6.5kg.

 T70 SJSF1Z-7kg.

 T80 SJSS1Z-8kg.

 T10 SJSS1Z-9kg.

 THD 12STB -11kg.

 THD 18STB -18kg.

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FRONT LOAD WASHING MACHINE:-

SALIENT FEATURES:-

 Turbo Wash 360°.

 Less Vibration & Less Noise.

 The 2IN 1 Wash.

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  True Stream -True Care.

 Direct Drive.

 Steam 99.99% (Germ Free).

 LG ThinQ.

 VCM with Chrome Door.

 Wash with Complete Care.

 Smart Diagnosis & Push Alert.

 AIDD Technology.

 Energy Monitoring.

 Maximum 1400 RPM.

 Waraanty -10 Years.

 Stream+.

 16 Motion for better Wash Performance.

MODELS AT ADITYA VISION PATNA CITY:-

 FHT 1006 HNW-6kg.

 FHT 1065 HNL-6.5kg.

 FHT 1207 ZWL-7kg.

 FHT 1208 ZNL-8kg

 FHT 1409 ZWS-9kg.

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AIR CONDITIONER:-

SALIENT FEATURES:-

 Dual Inverter Compressor.

 Super Convertible 5 in 1 Cooling.

 HD Filter with Anti Virus Protection.

 100% Copper Tube with Ocean Black Protection.

 Ocean Black Fin.

 2Way Swing / 4Way Swing.

 ThinQ (Wifi).

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  Voice Control with Amazon Alexa & Google Assistant.

 Anti Allergy Filter.

MODELS AT ADITYA VISION PATNA CITY:-

 PS Q12BNXE1 -1 Ton.

 PS Q13BNYE. -1 Ton.

 PS Q13BNZE -1 Ton.

 PS Q13BWZF. -1 Ton.

 PS Q19BNXE. -1.5 Ton.

 PS Q19BWXF. -1.5 Ton.

 PS Q19BNYE -1.5 Ton.

 PS Q19BWYF. -1.5 Ton.

 PS Q19BNZE -1.5 Ton.

 PS Q19BWZF.-1.5 Ton.

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MICRO WAVE OVEN:-

SALIENT FEATURES:-

 Material- Stainless steel.

 Human Interface Input -Dial.

 Installation Type – Free Standing.

 Capacity- 28 litres/32litres.

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  Frequency- 50Hz.

 Lock Type- Child Lock Available.

 Charcoal Lightning Heater.

 271 Auto Cook menu operation.

 LG Healthy Delight App – Recipe App to learn cooking & book class Appointment.

MODELS AT ADITYA VISION PATNA CITY:-

 MJEN 326 UH.

 MJ2887 BFUM.

 MJ2886 BWUM.

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LG WATER PURIFIER:-

SALIENT FEATURES:-

 Dual Protection Alright Stainless Steel Tank with 10 Years Warranty.

 Ever Fresh UV Plus.

 True RO Filtration with Mineral Booster.

 Free Scheduled & Automated Visit.

 Free Pre Sediment Filter.

 Multi Stage Filtration Process.

 Helps Retain Minerals in Water.

 Complete Digital Sterilizing Care ,Dual Protection Stainless steel Tank & True Filtration.

 Saves more water for Future Generation.

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  Filter change Indicator.

 Water Temperature Indicator.

 Multi Functional Faucets.

 Child Lock -for child’s safety.

MODELS AT ADITYA VISION PATNA CITY:-

 WW 140 NPR.

 WW 140 NP

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DISHWASHER:-

SALIENT FEATURES:-

 Leave all the dirty work to steam.Cleann form every angle.

 Easy loading and Maximum Flexibility.

 Quiet, Efficient & Reliable.

 Washing Arms , Multidirectional rotation, .Foldable lines ,Easy Height Adjustment, Smooth
Operation,Turbo Cycle,Dual Zone Wash.

 9 Wash Programs (True Steam,Quad Wash, Dual Wash, Quiet,Turbo,Auto Eco , Gentle , Quick).

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MODELS AT ADITYA VISION PATNA CITY:-

 DF B424 FP.

HOME ENTERTAINMENT
LG manufactures remote control models that use Hillcrest Labs’ Freespace technology to allow users to
change channels using gestures and Dragon NaturallySpeaking technology for voice recognition.

As of 2014, LG is using webOS with a ribbon interface with some of its smart
TVs. LG reported that in the first eight months after release, it had sold over 5 million webOS TVs.

In 2016, exclusively to India, Indian arm of South Korea’s LG Electronics Inc started selling a TV that would
repel mosquitoes. It uses ultrasonic waves that are silent to humans but cause mosquitoes to fly away. It was
released on 16 June 2016. The technology was also used in air conditioners and washing machines.
The TV is aimed for lower-income consumers living in conditions that would
make them susceptible to mosquitoes.

In 2018 it was reported that LG was planning to sell big-screen televisions that could be rolled up and retract
automatically with the push of a button come 2019.

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XBOOM:-

SALIENT FEATURES:-

 Low Vibration Subwoofer.

 Wall Mountable Speakers.

 Voice Command via Smart Phone.

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  Work with Alexa(Controller), Google Assistant & Chrome cast Connect.

 Connect with Spotify & Airplay. .Multi Playback – DVD/CD

Playback/Bluetooth/USB/FM/HDMI.

 DJ mode for Home Party.

 Authentic 360° Sound.

 Built in Battery (15HRS)

 Multi Juke Box.

MODELS AT ADITYA VISION PATNA CITY:-

 OL 100.

 OC 45.

 OK 75.

 RP 4G(XBOOM 360)

 OK 55.

 SN6Y.

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LG NANO CELL TV:-

SALIENT FEATURES:-

 LG ThinQ AI, Built-in Google Assistant & Amazon Alexa, Apple Homekit and Airplay 2 .

 AI Brightness Control, Ultra Bright Panel, NanoCell DisplayTM, Local Dimming.

 All New Home, webOS 6.0, Content Recommendation, New Magic Remote, Sports Alert with IPL.

 Quad Core Processor.

 AI Sound, Bluetooth Surround Sound.

 AI Acoustic Tuning,Dolby Atmos® (86).

 α7 Gen4 AI Processor.

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OLED:-

SALIENT FEATURES :-

 Self-Lit OLED, 3840 x 2160 (4K)

 Perfect Black, Infinite Contrast, 100% Color Fidelity Flicker-free.

 AI Picture Pro, AI Upscaling, AI Brightness.

 100W 4.2ch, AI Sound Pro, LG Soundsync, Bluetooth ,AI Brightness Control, Eye Comfort Display AI
Brightness Control.

 webOS 6.0, Game Optimizer, ALLM, eARC, HGiG, Google Stadia.

 Google Assistant, Amazon Alexa, Apple Airplay, Apple Homekit, Home Dashboard.

 Dolby Vision IQ, Dolby Atmos, HDR 10 Pro, HLG, FILMMAKER MODE™, Netflix, Prime Video,
Disney+, Apple TV, LG Channels.

 Flicker-free, Eye Comfort Display

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  STRENGTHS IN THE SWOT ANALYSIS OF L.G ELECTRONICS :-

1.Global Giant: LG Electronics controls 114 local subsidiaries worldwide,

with roughly 82,000 executives and employees. LG is an MNC and is a well recognized bran which deals

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in white & brown goods. It has always been known for its simple design, easy to use, Innovative & reliable
technology.

2.Extensive distribution system: LG being a fast moving consumer durable company makes its products
available in the markets through its distribution partners.Because of its pull strategy, LG observes very fast
stock rotation but also has to use dumping of stocks to the channel partners. It uses Glo-cal strategy (be global
local) to market its products.

3.Diversified products across the categories: LG has a huge product line and length across the product
categories both in white & brown goods.

4.High TOMA: Through its continuous branding efforts, sponsoring sporting lifestyle events like ICC
cricket world cup, Formula one championship, soccer matches etc. LG has created high visibility and thus is
successful in its branding efforts.

5.CSR activities: LG has always been involved in community work so as to involve the people in the co-
creation of the wealth.

6.Brand equity : The long term presence of LG in the market, along with their amazing product strategies,
and reliability on their has strong brand equity, and hence is able to survive in a tough business environment.

 WEAKNESS IN THE SWOT ANALYSIS OF L.G ELECTRONICS :-

1. Management: Due to its extensive presence in the white & brown goods market they are not able to
focus on every single product category properly due to which they are losing their market share in
several products like T.V, Refrigerator etc.

2. No Cash cows : Samsung has amazing brand equity due to its smart phones and smart TV’s.
Similarly, most brands have a super hit product which is a cash cow. However , in LG, there is hardly
any product which is a cash cow for them.

 OPPORTUNITY IN SWOT ANALYSIS OF L.G ELECTRONICS:-

1.Changing lifestyle: Growing urban population, Rise in disposable income, shift towards technological
products & migration from rural to urban areas are some of the factors that will be the driving force
for the home appliances, electronics goods.

2.Competitors helping in the adaptation of the new technology: Intense competition in the
industry is helping LG in making their products acceptable to the society. So, LG can leverage out benefit of
this & can increase their market share by considering competitors move.

3.Market Expansion: By further penetrating to the emerging markets will help the company in
accelerating its growth rate.

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 4.Strategic Partnership: Till now LG has been involved in the collaborative partnership with many
companies. It is making technology advances and identifying business opportunities through various
partnerships relationships with some of the world’s leading companies. Strategic alliance between
corporations in which companies with different infrastructures cooperate in the fast-developing

 THREATS IN THE SWOT ANALYSIS OF L.G ELECTRONICS

1. Intense rivalry within the industry: Every company in this industry is fighting hard to make their
presence felt & hold their market share. Majority of the players in the
industry follows red ocean strategy in order to kill the competition which is affecting the industry as a
whole.

2. Stagnant Urban demand dynamics: Since more & more companies are venturing out in the over
competitive urban market, there is little growth left in these markets, so over
dependence on these market will be riskier for the company like LG.

3. Government Regulations: Government policies relating to use of innovative technology for energy &
power conservations is by & large affecting the industry & forcing them
to switch to renewable sources of energy.

4. Sluggish Economy: Macroeconomic uncertainty, Recession, un-employment etc. are the economic
factors which will daunt the industry for a long period of time.

5. Rising Raw material cost: Due to rising raw material prices & labor cost, LG’s margins are
shrinking which is making the business operations less profitable.

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 STRATEGY OF THE COMPANY

LG follow 10 commandent which are as follows:-

 Foster working Environment -5S Environment.

 Fast execution is the key to success.

 Transparent and fast communication -open communication.

 Update market- knowledge-Demographic.

 Win-Win relationship with trade partners.

 Customer is the king.

 Be in touch with market(70%Market,30%Office).

 Plan and execute annual marketing calendar -Time to market.

 Display share of 50%-to get 50%consumer share.

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 LG and its competitor

 The consumer durable market is highly competitive in nature it has been observed that the
competitors always pay close attention to the company which they are competing in the
market .

 If one company offers something unique then the other companies always try to offer
something better. To fight with this, company try to patent their unique feature . For
example , LG gives charm school feature in its microwave .

 Due to this particular charcoal flavor feature the microwave cell of LG has increased quite
significantly . Other companies can’t provide this feature because LG has patented it. This
becomes a unique selling proposition of LG’s microwave.

 In the market LG has next to make competition with Samsung. There are many brands in the
market which provide consumer durable goods like Whirlpool, Godrej, Sony, IFB , Bosch
,Samsung etc. but not all of these companies have the caliber to compete with LG. for

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 example Whirlpool is a very good brand it sells fridge.
 Washing machine and other home appliance but they don’t sell every consumer durable goods like TV,
Music system , air conditioner etc. But if we talk about Samsung it is in direct competition with LG
whatever product LG sells Samsung also sells those product.

 So Samsung has been the greatest competitor for LG . These 2 companies pay very close attention to
each other and every move which other takes. Both companies have a very good brand image and both
companies provide good quality product .

 It does not mean that the other brands are not in competition with LG . They are also competing with
LG ,

 LG is also competing with them , but Samsung is the only common name that comes in every
competition with LG in every product range.

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ADITYA VISION FINANCE COUNTER :-

CONSUMER FINANCE COMPANIES

 Some of the big names in finance sector are Bajaj Finserv, HDB Finance , HDFC ,IDFC
etc.

 These companies have tie ups with the brands like LG ,SAMSUNG, SONY etc. They
provide options to the customer . This is helpful for both the customer and the company.
The customers get financial help to buy the product and the company gets to increase their
sale. Amid all of this financial company earns in the form of processing fee , that is a type
of interest for providing the loan.

 These financial institutions help low budget customers to buy high quality products . These
financial institutions help company sell their product to the customer that don’t have that
much of money in their pocket. There are sets of customers who don’t have that much
amount in their pocket but they want to buy good quality product , or premium product .
 These finance institutions help these kinds of customers in buying the product they wish to
buy .
 In the whole retailing sector of consumer durables these financial institutions act as the
biggest catalyst in the process of sales.

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Bajaj Finance limited is non – banking finance company ( NBFC). The company is engaged in
lending and allied activities . It focuses on consumer lending , small and medium sized enterprises
(SME) lending , commercial lending , rural lending, fixed deposits and value added services. Its
consumer lending products include two- wheelers and three –wheelers finance , consumer durables
finance , digital products finance , retailer finance , salaried personal loans, e-commerce consumer
finance , e-commerce seller finance And home loan.

1.Flexi loan facility for meeting unpredictable business needs.

2. Simple eligibility criteria with minimal document to increase convenience.

3. Availability of high loan amount to meet one’s business requirement.

4. Collateral free loans that are easy and simple to apply for.

5. Free approved loan offer that give one access to fast financing.

6. Fast approval and disbursed of funds for urgent business needs.

NOTE :- Bajaj records 57% surge in Q1 profit ,2022.

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 IDFC FIRST BANK :-
 IDFC First Bank is an Indian Private Sector Bank that is owned by IDFC, an integrated
infrastructure finance company. The bank started operations on 1 October 2015, after
receiving a universal banking licence from the Reserve Bank of India in July 2015.It is
listed on BSE and NSE.

WEBSITE :- www,.idfcfirstbank.com

HDB FINANCE:- HDB financial services limited provides financial services. The company
offers personal , gold , auto, business , durable and commercial vehicle loan , as well as loan
against property . HDB financial services serves customer in india.

SECTOR
Financials
FOUNDED
06/04/2007

ADDRESS :- Zenith house , keshavrao khadye marg , ground floor , mahalaxmi Mumbai , 400034 India

WEBSITE :- www.hdbfs.com

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FINANCE OFFERS:

There were many finance offer too, many financing companies such as
bajaj finserves, HDB finance provide financing solution like EMI
schemes.

• Fixed EMI offers starting from rs1999

Applicable On 43UHD : EMI 1999,

65UHD/NANO/OLED : EMI 4999,

75-86 NANO/77OLED/8K : 6996

1 EMI Off

• Applicable On

OLED TV , 43 & Above

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CONSUMER OFFERS

5 YEARS ASSURANCE OFFERS, That means the company will provide 3 years full
warranty on the television plus 2 year extra warranty at 70% discount.

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This was a lucky draw offer in which the pool prize of gifts were 12Crores. In this offer if the customer buys a
product they will get a chance to win many gifts and even a Four Wheeler.

ADITYA SURUKSHA :-

Under this scheme ADITYA VISION PVT. LTD provides additional security onto the product .It means that the customer will not
only get warranty from LG but also ADITYA too will provide additional extended warranty.

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Aditya Vision is my retail store where I was assigned for my On-the-Job Training through
LG. On 1st June I was called at LG Branch Office .I got to learn so many insight about LG
product under the guidance of of MR VIKRANT SIR. He was my PRODUCT TRAINER.
He provided me the demonstration of various products which enriched my knowledge
regarding the product.

According to Electronic industry the consumer electronics products are divided in two
categories: -

1.HOME APPLIANCES

2.HOME ENTERTAINMENT .

In the first week my ISD told me just to observe all the happening into the store .I got to
learn about how to make gate passes, how consumer finance facility work .

Hom

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 LEARNING OUTCOME OF 2nd WEEK

In the 2nd week I got to learn many features of the product.Therefore,I was able to confront
with the customers .I provided the customer
demonstration. I was bit afraid while dealing. My ISD MR SUJEET CHOUDHARY supported
me and encouraged me to elaborate to
customer.I alongwith his aid was able to sell

 LG REF L402 RPZY worth Rs 38,500

 LG AC Q18WUXA worth Rs 35,000
 LG W/M L408 ANL worth Rs 38,500
 LG LED 32L Q570 BPSA worth Rs 20,000
 LG W/M 7010 RRAZ worth Rs 15,500

I was highly appreciated by 15 the Store Staffs and the Store Manager. This

week I practically learnt how to manager under uncertainty as I was handling 3

to 4 customers at a time. In 2nd week, I managed to sell 2 SAW washing
machine , 1 refrigerators,1 LED TV and also an AIR CONDITIONER

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 LEARNING OUTCOME OF 3rd WEEK
In the 3rd week there was a surge in the sell of AC& refrigerator .In
this work about 5 LG AC with model number
 LG AC INVERTER PSN Q19ENZE worth Rs 45,000
 LG AC INVERTER PSN H19VNXF worth Rs 46,000
 LG REFRIGERATOR B20 ASQD worth Rs 17,000
 LG REFRIGERATOR B201 AERZ worth Rs 18,500
 LG AC INVERTER PSN Q18MNXE1 worth Rs 37,000
was sold

LEARNING OUTCOME OF 4th WEEK&5th WEEK

After completion of 3rdweek of my OJT learned many more things

about the work in the store, I moved in 4th &5 5th week of OJT. In
these two weeks I learned about customer satisfaction and customer
buying behaviour. Ialso learned :-

 Persuading others to changes their minds or

 Talking to behavior.
others to convey information
 Giving full attention to what other people are saying, taking time to
understand the points being made, asking questions as appropriate,
and not interrupting at inappropriate times.
 Being aware of others' reaction and understand why they react as
they do.

 Teaching others how to do something.

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 Using logic and reasoning to identify the strengths and weaknesses
of alternative solutions, conclusions or approaches to problems.

 Understanding the implications of new information for both current

and future problem-solving and decision-making.

 Selecting and using training and instructional method and procedure

appropriate for the situation when learning or teaching new things.

 Identifying complex problems and review relates information to develop

evaluate options and implement solutions.

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 LEARNING OUTCOME OF 6th WEEK

There was a tremendous sale of Refrigerator as this accompanied many

festivals including EID-UL-ADHA

LG REF B221 APZY worth Rs 19,500

LG REF B201 RPZD worth Rs 16,000
LG REF B201 ASQD worth Rs 17,000
LG REF B201 AERZ worth Rs 18,500
LG REF S292 RSCY worth Rs 29,000
LG REF B201 ASQD worth Rs 17,800
LG REF D20 ABCZ worth Rs 18,700 was sold.

I also learned many more specification as far as refrigerator is concerned.

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 LEARNING OUTCOME OF 7th & 8th WEEK

After completion of 7rd & 8th week. I started preparing my report

based on my experienced and potential learning from the entire 8th
weeks.
 On-the-job training helped me to know about the Television, refrigerators
and washing machine and in particular LG Company. LG company is one
of the top brands in India. This industry truly inspired me to work upon this
project.

 On-the-job training helped me to improve upon my inter-personal

skills and has really boosted up my confidence level to speak to
the unknown customers and even to a higher authority people
from the society.

 How to handle stock and customer’s calls is also the major learning from the
project.

 How to handle more than four or five customers at a time and to

answer their query at the same time taught me a lot regarding how to
handle customers efficiently.

 Details of the product: This training gives me enough understanding

regarding the specifications of each and every product,which helped
me a lot in comparing LG brand with other brand whenever asked
by any of the customer.

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 During my On-Job Training, it gives me many chances to learn
various thinks regarding consumer behaviour in retail outlets while
selling refrigerators and washing machine,air conditioner etc.

 On-Job Training gave me the opportunity to relate all my

theoretical learning to the practical aspects which was indeed great
and fruitful.

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LITERATURE REVIEW

Nabirasool and Prabhakar, (2015) Recognize the effectiveness and impact of television

Advertisements on buying decisions of durables goods. The objectives of this study were to look at the

Respondents‟ personal characteristics who buy the buyer durables, to research the impact of television

Advertisement on consumers‟ purchase decisions towards durables and to research the merchandise

Attribute that may affect more on the buyer purchase decisions towards durables Convenience sampling

Technique was used and the sample size was 106 respondents who were living in the Ananthapuram

District. They used simple statistical tools like percentage analysis, descriptive, cross table and

Regression analysis. It was found that Service Quality showed more impact on consumer buying

Decisions and it was the dominating attribute among the ten attributes. It was concluded that the

Respondents would welcome television advertisements on durable goods, if the advertisements have
Likeable elements in it, engage the audience and create desired results.

Pranjal Bezborah and Subhadeep Chakraborty, (2015) tried in their study, to find out brand

Preference of consumers of mostly used consumer durables and also to assess their satisfaction level.

The objectives of this research were to find out the most preferred brands of select consumers durables

By the respondents and to identify the reasons for such preference. The households in Tinsukia town

Purchased and used any of the selected durables were the sampling unit and also the sample size was

106 households. Convenient sampling technique was adopted for study. It was found that several factors

Like cost effectiveness, brand status, product style and appearance and after sales services were

Important in influencing brand preference of consumers for consumer durables. It was also revealed that

The customers were satisfied and loyal towards the brands of consumer durables that they were using.

Basavaraj H. Huggi, (2016) in the research, focused on the problems of the customers while

Using TVS Two-Wheelers. A sample size of 106 respondents was selected from Ranebennur City only.

Two wheelers in usage were of three types namely mopeds, Scooters and motor cycle. The owners of

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Two wheelers had now a wide choice of models. Two wheeler was used for the purposes connecting to

Work such as visiting people, outdoor jobs like selling etc. It is mostly in urban areas in India, Simple

Percentage analysis was used for the analysis. It was found from the study that the majority of the

Respondents was using the Two-Wheeler for 2-4 years, satisfied with the performance of TVS Two- Wheelers
and was aware about the TVS Two-Wheeler through TV advertisement

Lakshmi and Kavida, (2016) explored in their research, that the impact of brand equity on

Customer satisfaction and purchase intention of air conditioners in Chennai. The technique used to select
The sample size of 106 respondents in Chennai was stratified random sampling. The collected data had

Been analyzed using descriptive method and statistical techniques such as t-test, one-way ANOVA and

Pearson Correlation. From the study, it was found that brand equity had a great significant impact on

Customer satisfaction and their purchase intention of Air conditioners. If the marketer and manufacturers

Understand the brand equity concept, it would help them in selling air conditioners better.

Eswari and Subramanian, (2017).The study on purchase behavior and consumer durable

Goods in Pudukkottai district. The researcher adopted convenience sampling method and collected data

From 106 respondents. The respondents were chosen from an age group of 20-65 years residing in

Pudukkottai including user of different strata of consumer durable goods. In order to consumer behavior,

Percentage analysis, Descriptive analysis, Kruskal Wallis test, t-test, Chi- Square Test, ANOVA,

Regression Analysis, Factor analysis and Reliability test were employed. The study found the level of

Importance attached to the various characteristics of the product by the different segments of consumers,

Who differed in economic, educational, emotional and other characteristics. The demographic variables of

The consumers were not deeply associated to their attribute awareness of the product. Brand loyalty was

Not sufficiently found among the consumers‟ durable goods.

Sathya and Indirajith (2018) The study on the purchase behavior and consumer durable goods

In Tiruvarur district. This study was an attempt to fill this void in research on rural and urban markets. The

Researcher adopted convenience sampling method and the sample size was 145 respondents. Five

Consumer durable products had been selected i.e. Air conditioners, Refrigerators, Washing machines,

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Television and Wet grinder for the study. Various statistical tools were used such as percentage analysis,

Descriptive analysis, kruskal Wallis test, t-test, chi-square test, ANOVA, regression analysis, factor

Analysis and reliability test were employed. The demographic variables of the consumers were not deeply

Associated to their awareness on the product. Brand loyalty was not sufficiently found among the

Consumers purchasing durable goods.

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 RESEARCH METHODOLOGY
 Introduction of the problem: “CONSUMER BEHAVIOR
TOWARDS LG
o TELEVISION”.
 Research design: Research design is simply the
framework or plan for a study, Used guide in
collecting and analyzing data. For the study: for
conducting the research I selected the
Descriptiveresearch design

 Descriptive research design: Descriptive research is

also called Statistical Research. The main goal of this
type of research is to describe the data and
characteristics about what is being studied. The idea
behindthis type of research is to study frequencies,
averages, and other statistical calculations. Although
this research is highly accurate, it does not gather the
causes behind a situation. Descriptive research is
mainlydone when a researcher wants to gain a better
understanding of a topic. that is, analysis of the past as
opposed to the future.
 Sampling design:
 I

population

PATNA

 Sample size:
o The sample size of the report is 100 customers

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  Sampling method:

o Non probability sampling:

Non probability sampling is non-random and subjective

i.e. each member does not have aknown non zero

chance of being included. Types of non

probability sampling:

Convenience:- In contrast, a random sample is

one where the researcher insures (usually

through the use of random numbers applied to a

list of the entire population) that each member

of that populationhas an equal probability of

being selected. Random samples are an important

foundation of Statistics. Almost all of the

mathematical theories upon which Statistics are

based rely on assumptionswhich are consistent with

a random sample. This theory is inconsistent with

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 data collected from a convenience sample.

DATA COLLECTION METHOD

 OBSERVATION METHOD

 INTERVIEW METHOD

 QUESTIONNAIRE METHOD

Primary data:

The primary data are those which are

collected afresh and for the first time, and ,

and thus happened to be original in

character. There are several methods of

collecting primary dataparticularly in

surveys.

For the study: Questionnaire method is used for collecting the

data while conducting the research.

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 Secondary data: The secondary data are those which have already been
collected by someone and which have already been passed through the
statistical process. Secondary data may either be published data or
unpublished data.

DATA ANALYSIS AND INTERPRETATION

Q1.AGE:-

The maximum responses were from the age group 18 to 25 years of age. I tried
to get majority of the responses from the working population.

Q2. OCCUPATION:-

There are different categories of working individuals. The maximum reviews are
from the student category since it is a college based project. Next, professionals,
entrepreneurs and salaried individuals.

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 Q.3 which brand do you prefer for electronic products?

These are the best brands in the electronic industry. The top two brands are
Samsung and LG, followed by Panasonic, Videocon and others.

Q.4 which factor influences you more for choosing a brand?

There are different qualities that influence the customer to buy the product.
Maximum number of responses agree with quality being the most important factor
for buying a product, followed by brand image, price and after sales service.

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 Q.5 what brand of refrigerator do you own?

The above chart shows that the maximum market share of refrigerators sold is held
by Samsung, followed by LG, The The above chart shows that the maximum
market share of refrigerators sold is held by Samsung, followed by LG, whirlpool
and godrej.

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Q.6 what type of refrigerator do you prefer?

There are different types of refrigerators available in the market. The above chart
shows that people mostly prefer the normal type i.e. top freezer. Next side-by-side,
French door, door in door and bottom freezer.

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Q.7 who influenced you more with you buying decision?

Any person buying any product is always influenced by someone to buy that
product. The piechart given shows that most of them are influenced by family
member, followed by people who take buying decisions themselves. Next are
friends and relatives.

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Q.8 what attracted you the most while buying the refrigerator?

There are different qualities which lead the buyers to buy the refrigerator.
According to the chart, quality is the most important attribute for buying a
refrigerator. Brand image and price being the next attributes.

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Q.9 Does buying a branded refrigerator make any difference?

The chart shows that people prefer to buy branded refrigerators over non-branded
refrigerators.

Q.10 What brand of Television you own?

According to the above chart, Samsung is the topmost brand in the sales of
televisions. Next we have LG, followed by Panasonic and Onida.

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Q.11 Do style and looks of the television matter to you?

According to the pie chart 82% of the responses agree that looks of the television
matter to them.

Q.12 which type of television you prefer to buy?

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The above chart shows most people prefer to buy a smart TV, followed by a simple
LED TV.

Q.13 from where did you buy the television?

According to the pie chart, most of the people by the televisions from retail outlets,
malls and online stores.

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Q.14 since when are you using the television
According to the chart, most of the televisions in the households are older than 4
or more years.

Q.15 Are you satisfied with your LG products?

According to the pie chart most of the customers are satisfied with their LG
products.

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Q.16 Rate the After sales Services provided by LG Electronics

According to the graph given, people have rated the after sales service of LG
products between 7 to 8.

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 Q.17 if any other brand provides with better services will you go for that
brand?

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 RECOMMENDATIONS & FINDINGS

RECOMMENDATIONS
LG electronics is perusing the vision of becoming a true
global digital leader to achieve this.
They need to improve quality of the product.

Survey conducted by me the customer was not satisfied

by quality of color in the television contrastand sound system.

The customers are not satisfied by the after sales

service provided by the company due to the delay inthe
after sales services provided by company.

FINDINGS

After interacting with customers, it can be analyze that though LG

has improved in certain areas, like top of the mind recall, distribution
network and brand awareness still a lot of work needs to be done.

 Through the survey it was found that almost 95%

of the respondents are having TV in theirhome.

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 The research shows that 22% of respondents own LG television.

 The survey shows that reason buying the LG television is

its quality and after sales service.

 Through massive advertisement consumer

influence to purchase and switching their brand to
LG.

 As per survey report shows 36% of respondent

buy LG television because of quality and 32%of
respondent buy due to brand image.

By conducting survey it was found that there was only one service

station and dealer in the city due to which the customer were

inconvenient.

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 LIMITATIONS & CONCLUSIONS

LIMITATIONS

⮚ Duration of 60 days was not enough for an in-depth study of issues

⮚ Biases might have crept up on the part of the customers while giving answers.

⮚ The sample size for customers was small due to time constraint

⮚ The analysis, findings and results are limited to Patna market only that might

not have reflected true picture of entire Indian Market.

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 CONCLUSION

Based on above findings you can conclude that LG has improved

itself in brand awareness among retailers and customers but it is yet
to surpass SONY & SAMSUNG in that respect. Also sales team
visits, ordering and after sales are areas of concern that can cause
great loss to the company in future. LG also need to redesign its
marketing strategies and improve its pricing strategy for dealers in
order to make a success in India .If LG improves the services &
incentive scheme for dealers, and then there are good chances of a
grand success, as the Indian LG products market is growing very
fast. Finally we can conclude that the success (or Sales) of LG
products is dependent on after sales service & incentives provided to
dealers as they are the ones who push your brand. Customers will not
buy it just because it is their brand; but they expect value for money
and satisfaction.

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REFERENCES

 Basavaraj H.Huggi,(2016). Recent trends in consumer satisfaction towards TVS motors with
Special relevancy ranebenner city. Imperial journal pf interdisciplinary research, 2(2), 49-55.

 Eswari, C & DR. Subramanian, C.(2017). A study of purchase and behavior of

Consumer durables with the special refrences to pudukkottai district. Intercontinental journal of

Selling research review, 5(1), 1-11

 Lakshmi S & Kavida V, (2016). Impact of brand name equity on customer satisfaction and

Get intention of air conditioners in chennai. International journal of innovative research&

Development, 5(3), 261-266.

 Nabirasool & Prabhakar (2015). Impact of television advertisement ans product attributes on the

Consumer buying decision for durable goods goods. International journal of logistics & supply

Chain management perspective, 4(1), 1462-1466.

 Pranjal Bezborah & Subhadeep Chakraborty (2015). Brand preference of consumer durables- A

Study in select the municipal wards of Tinsukia town. Paripex – Indian journal of research, 4(7),

278-280.

 Sathaya, P & Dr. Indirajith, R (2018). A study in durable goods with the special relevancy and

The tiruvarur district. International journal of research project and management, 06(02), EM- 2018-
100-107.

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