The 's

LIST
BUILDING
GUIDE
5 (FREE!) Ways To Grow Your Email List
Fast (Even With A Small Social Following)

© ALL RIGHTS RESERVED | COPYPOSSE.COM

 5 (FREE!) WAYS TO GROW
YOUR EMAIL LIST
The debate is over.

🚫 It’s not social media OR email marketing.

✅ It’s social media AND email marketing.
The smartest copywriters, brands and marketers out there know that
social media is one of the easiest and fastest ways to build a profitable
business.

Not because “going viral” can make you a millionaire…

Or because brands and platforms will pay you for

your content…

But because you can leverage your social media

accounts to grow a healthy, engaged and profitable
email list.

And the best part?

You do NOT need to be an influencer who's at the

beck and call of brand sponsors…

You do NOT need to endlessly document every

second of your life…

And you do NOT need to build a massive following in

order to “make it” online.

© ALL RIGHTS RESERVED | COPYPOSSE.COM

All you need is a step-by-step strategy…

And a few strategic pieces of content that you post with one goal in mind:

Build an email list.

And that’s exactly what this guide is going to help you do.

Here are 5 easy ways to build a profitable online business using social
media…

Without running a single ad or spending a penny to make it happen.

#1 Create a Lead Magnet

Sure, while you could just ask your social following to “get on your email
list,” no one really wants more emails in their inbox.

What they want are solutions – tips, steps, strategies or tools to help
make their lives easier.

So, to grow your email list as fast as possible (with the RIGHT people), we
highly recommend creating a lead magnet…

Aka something your audience would find valuable and useful…

Then give it to them FOR FREE in exchange for their email (aka 👉 a lead
magnet).

© ALL RIGHTS RESERVED | COPYPOSSE.COM

The type of lead magnet you create is entirely up to you. Your options
are truly unlimited. Here are some ideas to get your gears turning…

E-books
Guides (Hint: you’re reading one right now!)
Templates
Lists (tools, movies, books, places to eat in Vancouver, etc.)
Swipe files
Checklists
Quizzes

Get creative with it and have fun!

If you’re feeling stuck, ask your followers what they need help with and
then create a free resource to help them.

Click here to learn my 3-step formula for creating a high-converting

lead magnet. (Prefer to watch instead of read? Watch on YouTube.)

Ready to build your email list and online

authority like a marketing pro? Click here.

© ALL RIGHTS RESERVED | COPYPOSSE.COM

#2 Do a Giveaway

We see this all the time and don’t even realize what’s happening 99% of
the time!

“Sign up to be entered to win a free car!” lol

Okay so maybe your giveaway won’t be that extra, but you get the point!

The people who enter the giveaway exchange their email addresses for
the chance to win whatever it is that you’re giving away.

And no… it doesn’t have to be anything crazy or extravagant!

But it does need to be something your followers perceive as valuable.

Here are some ideas:

Free product(s)
Free audit
Free coaching session
Free service you offer
HOT TIP:

The goal here is to give After the giveaway, send a discount code to
away something that everyone who entered but didn’t win. Want
more marketing strategies to help you grow
appeals to your dream
your biz?
customer. You want to
make sure you’re building Check out STORM.
your list with qualified
people (not just people
who like free stuff).

© ALL RIGHTS RESERVED | COPYPOSSE.COM

#3 Host a FREE Masterclass

Hosting a free masterclass, training,

workshop or webinar is a great way to
grow your email list.

🚨 BONUS: it’s also one of the best ways

to kick off a successful launch or
promotion.

Not only are you getting qualified leads

on your email list, but you also have a
whole group of people who are interested
buyers that you can promote to ASAP.

Here’s the general gist of how it works:

STEP 1: Host a free masterclass related to the topic/concern/problem/

solution of your offer.

STEP 2: Add everyone who signs up for your masterclass to a “launch list.”

STEP 3: Host an amazing masterclass where you deliver a ton of value

😉
and overdeliver (just make sure you don’t give away TOO much ). You
want to provide value but keep people wanting more.

STEP 4: Create a special offer for anyone who attends the masterclass.

STEP 5: Use that freshly built launch list! Those are HOT LEADS who are
very interested in what you have to offer. Craft a follow-up email
campaign to promote your special offer.

If you want to learn more about my launch and promotion strategies,

along with my step-by-step masterclass/webinar script, check out my
STORM Marketing Method.

© ALL RIGHTS RESERVED | COPYPOSSE.COM

#4 Use ManyChat

If you want to build your email list FAST from

social media, you need to STOP telling people to
go to your “link in bio” and here's why…

When you tell people to go to your “link in bio”

to sign up for something free, it goes like this for
your followers…

1. They read your caption that tells them to go to the “link in bio.”
2. Then they have to click over to your main profile.
3. Then they have to click on the link in your bio.
4. Then they have to scroll through all the links in your LinkTree (or
another similar tool) to find THE link they are looking for.
5. Then they have to click that link and LEAVE THE APP to your landing
page (which breaks their “social browsing experience”).
6. Then they have to fill out the form to get the thing they want.

That is 6 whole damn steps just for them to get what you’re promoting.
How many people do you think will get all the way through? I’ll tell you…

Very few.

But when you use Manychat (or any other automated messaging tool),
you can grow your list SOOO much faster and virtually 100% on auto-
pilot. It goes like this for your followers…

1. They read your caption that tells them to comment below with a
keyword.
2. Then they comment with the keyword.

AND THAT’S IT.

© ALL RIGHTS RESERVED | COPYPOSSE.COM

Manychat will then automatically send them a message straight to their
DMs where they can enter their name and email address to sign up and
get immediate access to your lead magnet (giveaway or masterclass) –
right there in their inbox.

They can continue browsing around for a while or immediately go check

out the link.

There is no pressure to do it right now and no chance that they’ll forget

to do it later because it’s right there waiting for them in their DMs.

Remember—the easier you can make it for someone to take action, the
more likely they are to do it.

To get Manychat building your list FOR YOU, all you have to do is set up
your messages and assign a keyword and you're done!

If you want to learn more about how Manychat works, I have two free
tutorials breaking it all down for you...

👉 3-step lead generation method: This video breaks down the exact
process I follow to generate leads using Manychat. I walk you through
the entire process from start to finish with a real lead magnet we
promote on Instagram.

👉 My Instagram DM strategy: In this video, I give you more of a high-

level overview of what Manychat is and how it works. I walk you through
the process of setting up your first “flow sequence” from scratch!

We’ve been using this awesome tool to grow the Copy Posse’s list for
🤣
years (way before they ever gave me a discount code to share ). If you
want to try Manychat, use code “POSSE” at checkout for your first month
free!

© ALL RIGHTS RESERVED | COPYPOSSE.COM

#5 Share, Share, Share…

Sharing your lead magnet once is not going to cut it. If you’re serious
about growing your email list then repeat after me…

Consistency is key.

You should promote your lead magnet anywhere, everywhere and all the
😉
time (as long as it makes sense with your post, of course ).

But don’t forget you should ALWAYS combine your promotional posts
with valuable, engaging and informative content.

I know this can feel overwhelming when you’re not used to posting
consistently on social media.

I recommend sitting down and creating a strategic content marketing

plan. It should include at minimum:

How often you will post on social media (start 1-2/week and work up
from there)…
Which platforms you’ll post on (pick 2 you can realistically stick to)…
What your content pillars are (the topics you will post about)…
You lead magnet(s) and associated keywords (if you’re using an
automated DM tool).

This will make it a lot less overwhelming and easier to plan content and
post consistently.

I share my entire content creation playbook inside my marketing

program, STORM. Inside, I share the exact omnichannel marketing
checklist that I use to maximize my leads without adding a ton of extra
work. You’ll learn how I streamline producing video content so it doesn’t
take over my entire life, and get all the tools and shortcuts I’ve learned
over the years to make creating content (and being consistent) as
easy as possible.

© ALL RIGHTS RESERVED | COPYPOSSE.COM

Remember, it’s not the SIZE of your email list or social media following
that matters – it’s the quality of your leads.

I did my first launch back in January 2020.

I had just 2,350 people on my list that I paid ZERO dollars for – I simply
followed the exact strategies I shared in this guide and stayed
consistent with my posting and content creation.

In that launch, I made almost six figures…

If I can go from an anonymous copywriter with zero followers, no brand

and no email list to the founder of a 7-figure brand, you can too.

It takes time, it takes consistency and it takes a proven marketing

method.

© ALL RIGHTS RESERVED | COPYPOSSE.COM

 Learn The Simple Marketing Plan
That Actually WORKS

Want a step-by-step marketing plan

that makes growing your email list,
running great promotions and growing
your business as easy as following a
checklist?

Inside my STORM Marketing Method, I

reverse-engineered exactly what I did
to build a million-dollar business from
scratch in one year – without ads,
affiliates or a fancy funnel.

To make it as easy as possible for you to grow

your audience and automate your income…

I’ll give you my complete toolkit of customizable checklists, guides and

formulas that you can easily duplicate, tweak and use in your own
business.

👉 Whether you’re a coach, consultant or freelancer who wants to stop

trading your time for money, grow your influence and start creating
passive income…

👉 You’re a new entrepreneur with a digital course, product or service

but no audience, no marketing plan and no idea where to go from
here…

COPYPOSSE.COM | © THE COPY POSSE

👉 You’re a content creator who is ready to serve your audience in a more
meaningful way, create aligned offers and consistently monetize your
following…

👉 Or you’re a copywriter or aspiring copywriter who wants a proven

online business roadmap you can follow to create new campaigns for
your clients, build your expert authority and charge more…

STORM will give you the skills, strategies and tools you need to build a
sustainable, profitable and meaningful online business.

LEARN MORE

COPYPOSSE.COM | © THE COPY POSSE

ABOUT
ALEX CATTONI
Since 2011, I’ve helped launch several successful brands and have proudly partnered with
many of the hottest transformational authors and businesses on the planet, writing high-
converting sales copy, scaling multi-million dollar brands, and crafting iconic promotional
campaigns.

It is my conviction that the BEST copywriting today combines proven marketing

principles with modern-day branding and storytelling. Yet, after nearly a decade of
working behind the scenes in the online marketing world, I was noticing a dangerous
divide in the industry.

While there were a lot of brilliant and authentic marketers out

there, many still used manipulative, hypey, and severely outdated
sales tactics that I just didn’t vibe with…

In 2020, I launched the Copy Posse — the raddest, baddest

crew of copywriters, marketers, and entrepreneurs from
around the world on a mission to de-douchify the Internet,
redefine modern marketing, and make caring cool again.⁠⁠

I believe your message matters, and your words can

change the world. You have the power to create the
life of your dreams, build a lucrative business,
AND make an impact on humanity with the
type of marketing that today’s businesses
need, and today’s audiences crave.

Through our online programs and social

communities, we’ve helped hundreds of
thousands of rad humans find more freedom,
have more fun, and sell more products and
services… without selling out on their integrity.

Join our empathy empire,

Alex Follow Me

COPYPOSSE.COM | © THE COPY POSSE