Advertisers

Part One: Reading (15pts)

-A.Comprehension (08pts)
Read the following text carefully then do the activities.
Advertisers tend to think big and perhaps this is why they are criticized. Their critics feel angry with
them because they have so much money to throw around. “It’s unjust”, they say “that entirely unproductive
industry absorbs millions of pounds every year”.
Lots of big companies are making much profit. Why don’t they stop advertising and reduce the price
of their goods. The poor consumer would have to pay a great deal more if advertising didn’t create many
markets for products. It’s precisely because of heavy advertising that consumer goods are so cheap. But we
get the wrong idea if we think that the only purpose of advertising is to sell goods. Another important
function is to inform. A great deal of knowledge we have about household goods derive largely from the
advertisements we read. They introduce us to new products or remind us of the existence of a few ones we
already know.
We mustn’t forget that advertising makes a positive contribution to our pockets. The fact that we
pay so little for our daily paper, or enjoy so many broadcast programs is due to the money spent by
advertisers. Another thing to remember is the “small adverts” in every newspaper and magazine. What a
tremendous useful service they perform for the community. For example, you can find a job, buy or sell a
house, announce a birth, marriage or any other event..
From “Collection of Final Exams”
1. Choose the right answer
The text is about:
a) the role of advertising in our society.
b) the bad effect of advertising on the consumer.
c) the different advertising companies.

2. Are the following statements true or false?

a) Critics think that advertising is an unproductive industry.
b) Thanks to advertising, consumer goods are expensive.
c) Advertisers don’t aim at selling goods only.
d) “Small adverts” don’t help the consumer much.

3. Answer the following questions according to the text.

a) In what way do “small adverts” help us?
b) What are the functions of advertising?

4. Who or What do the underlined words in the text refer to?

a) Their (§1) b) they (§2) c) a few ones (§2) d) our (§3)

B. Text Exploration (7pts)
1. Find in the text words or phrases closest in meaning to the following
a) disapproved (§1) b) customer (§2)
b) information (§2) d) Owing to (§3)
2. Complete the following chart as shown in the example.
Nouns Verbs adjectives
consumption to consume consumptive
……………………… ……………………… reproductive
contribution ……………………… ………………………
……………………… to use ………………………

3. Complete sentence (b) so that it means the same as sentence (a).

1- a) Compared to the advertiser, the consumer doesn’t pay much money.
b) Compared to the advertiser, the consumer pays……………………..
2- a) Poor people can’t buy what they want because goods are expensive.
b) If goods were cheaper, poor people……………………………more.
3- a) “It’s unjust that unproductive companies absorb millions of pounds each year”, he said.
b)He said that…………………………………………………………….................
4- a) Lots of big companies are making great profit.
b) Great profit…………………………………....

4. Classify the following words according to the pronunciation of their final “s”
produces - critics- millions –advertises - companies – advertisements
/s/ /z/ /iz/

5/ Reorder the following sentences to make a coherent paragraph.

a) The former are in need of almost every kind of modern comfort.
b) They are the slaves of fashion, new products which they can’t live without.
c) The impact of publicity is greater on the poor than on the average class.
d) The latter don’t escape the negative effect of publicity too.

Part Two: Written Expression

(05pts)
Choose ONE of the following topics.
Either Topic 1.
Use the given notes to write a composition of about 100 words on the following topic
On your way to school, you saw an advertisement on highly sophisticated mobile phones.
Your friend told you that he would do anything to buy one. So, you decided to write an article
for your English school magazine on the negative impact advertising has on people.

 Give an attractive title to your article

 State some positive aspects of advertising
 Explain how advertising can cause frustration
 As a conclusion, give pieces of advice on how not to let advertising have a harmful
effect on the individual.
Or Topic2. Write a composition of about 100 words on the following topic.
Poor people are the victims of publicity because they can neither resist its impact nor
satisfy their needs.
 Food Companies
PART 1: READING (15 pts)
Read the text carefully then do the activities.

A. COMPREHENSION (08pts)

Greedy marketing executives have found a new way of selling their products to children.
Besides bombarding them on TV, in the streets and at school, the world’s junk food makers
are trying to sell their hamburgers, chocolate and soft drinks to children who play games on
the Internet.
A new report says more than eighty percent of the world’s food companies are using this
clever method. The report was created by America’s Kaiser Family Foundation. It is called
“It's Child's Play: Advergaming and the Online Marketing of Food to Children”. It is the first
major analysis of how food companies advertise to children on the Web. It studies the tactics
of companies such as Mars, and McDonalds in targeting kids. The report says online
advertisements are more effective than TV ads at attracting children.
The report sadly brings a new word into the English vocabulary – the “advergame”. This
is an immoral technique to get kids attracted while they are having fun online. In addition, a
variety of other marketing tactics are used to get kids to spend long periods of time online.
The food companies fill the games with logos and advertisements. They encourage children to
e-mail their friends about products and brands. They also recommend children to join special
clubs related to the games. Children can increase their chances of winning games by buying
the products and typing in special codes found inside the packaging. Ethical concerns are
raised about the role food advertising plays in childhood obesity; some specialists warn the
reach of online advertising is much deeper than that of television.

1/ Choose the answer that best completes each sentence.

1- Food companies try to sell their products to kids when they …………………..
a) play games on the Internet. b) have live chats c) do research for schoolwork

2- A new report says more than…………… of the world’s food companies are using a clever
method.
a) 08% b) 18 % c) 80%

3- The advergame is ……………………………………………………………………

a) an ethical technique to get kids attracted while they are having fun online.
b) an unethical technique to get kids attracted while they are having fun online.
c) a safe technique to get kids attracted while they are having fun online.

2/ Put the ideas below in the right order according to their occurrence in the text.
a) An analysis has been made on how food companies advertise to children on the web.
b) Childhood obesity is one of the consequences of online food advertisements.
c) Junk food is sold through online advertisements.

3/ Answer the following questions according to the text.

a) What are the different means that food companies use to sell their products?
b) What conclusion has the report made?
c) How do food companies encourage children to buy more products?
 4/ Choose a suitable title to the text.
a) Online Marketing
b) Food Advertising
c) Food Companies Targeting Kids Online

B. TEXT EXPLORATION (07pts)

1/ Find in the text.

a) a word opposite in meaning to: consumers (§1)
b) a word closest in meaning to : intelligent (§2)
c) a word whose definition follows: excessive body fat (§3)

2/ Give opposites to the following words keeping the same root.

a) effective b) immoral c) encourage d) increase

3/ Combine the following sentences using the connectors given in brackets.

a)The government should ban food advertisements. (It’s high time)
b) Parents should control their children when they are connected. (had better)
c)Food companies advertise very interesting offers, so children buy more products. (such…
that)
d) Many campaigns should be launched against food companies because their
advertisements have an effect on children’s health. ( owing to)

4/ Underline the silent letter in each word.

a) hamburgers b) chocolate c) while

5/ Match statements in column A with statements in Column B.

A B
1- Being obese increases the risk of a) advertising and children’s diet.
2- Makers of junk food are b) which target children.
3- There is a link between c) developing cancer, diabetes and heart diseases.
4- There should be restrictions on food advertisements d) designing websites to catch the attention of children.
PART 2: Written Expression (05 pts)
Choose one of the following topics.
Either Topic 1:
The global epidemic of overweight and obesity - "globesity" - is rapidly becoming a major
public health problem in many parts of the world. You are invited to prepare a speech for the
World Health Organization Summit, use the following notes to write it:
Immature - eager to try everything new - addicted to online games - easy victims - food
companies – tactics - parents – advertisers - junk food makers – responsible – overweight -
heart diseases - health education – restrictions - campaigns

Or Topic 2:

“When it comes to reaching their youngest consumers, food companies are not kidding. Their
sophisticated advertisements are drawing children into playing hundreds of free Internet
games featuring their favourite junk food. ”
What impact does this have on children and what should be done to stop these greedy
companies?