Business

Analytics
The Science of
Data-Driven
Decision
Making
Programme Director
U Dinesh Kumar
Dates
08-12 July 2024

Analytics &
Artificial Intelligence
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Business Analytics
The Science of
Data-Driven
Decision Making
Dates: 08-12 July 2024

In God We Trust,
All Others Must Bring Data.
W Edwards Deming
In an article1 based on a survey of nearly 3000
executives, MIT Sloan Management Review reported
The theory of bounded rationality proposed by Nobel striking correlation between an organization’s analytics
Laureate Herbert Simon is evermore significant today sophistication and its competitive performance. The
with increasing complexity of business problems; biggest obstacle to adopting analytics is the lack
limited ability of human mind to analyze alternative of knowhow about using it to improve business
solutions, and the limited time available for decision performance. Business Analytics uses statistical,
making. Business Analytics is a multidisciplinary field machine learning, artificial intelligence, operations
that uses expertise such as statistical learning (SL), research, and management tools to drive business
machine learning (ML), artificial intelligence (AI), deep performance. Many companies offer similar kinds
learning, computer science, information technology, of products and services based on a similar design
and management strategies to generate value and and technology and find it difficult to differentiate their
wealth from data. Business Analytics has become a product/service from their competitors. However,
main functional areas in most companies. Analytics companies such as Amazon, Google, HP, Netflix,
companies develop the ability to support their Procter and Gamble, and Capital One uses analytics
decisions through analytic reasoning using various as competitive strategy. Business Analytics helps
statistical and machine learning techniques. Thomas companies to find the most profitable customer and
Davenport, in his book titled “Competing on Analytics: allows them to justify their marketing effort, especially
The new science of winning”, claims that a significant when faced with stiff competition. There is a significant
proportion of high-performance companies have high evidence from the corporate world that analytical skills
analytical skills among their personnel. improve the ability to make better decisions.

1
M S Hopkins, S LaValle, F Balboni, N Kruschwitz and
R Shockley, “10 Insights: A First look at The New Intelligence
Enterprise Survey on Winning with Data”, MIT Sloan
Management Review, Vol. 52, No. 1, 21–31.
 Predictive Analytics using Supervised
Content Learning Algorithms:
The course is designed to provide in-depth Simple linear regression: coefficient of
knowledge of handling data and Business determination, significance tests, residual
Analytics’ tools that can be used for fact- analysis, confidence, and prediction intervals.
based decision-making using real case studies
from different sectors of the industry. Primary Multiple linear regression: interpretation of
objectives of the course are as follows: regression coefficients, categorical variables,
heteroscedasticity, multi-collinearity, outliers,
y Understand the emergence of business auto-regression, and transformation of variables.
analytics as a competitive strategy. Business applications of multiple linear regression
y Learn to analyze data using statistical in prediction and pricing problems.
learning, artificial intelligence, and machine
learning algorithms to enable Logistic Regression: Deviance, Wald’s test,
data-driven decision making. likelihood ratio test, sensitivity, specificity,
y Learn data visualization and storytelling precision, F-score, area under receiver operating
through data. characteristic curve (AUC).
y Learn descriptive, predictive, and Applications of logistic regression in solving
prescriptive analytics techniques and classification problems: Sales propensity,
tools. employee attrition, marketing effectiveness.
y Learn to analyze data using supervised
and unsupervised machine learning Classification and Regression Trees
algorithms. (CARTs):
y Use analytics for customer requirement
analysis, general management, Decision tree learning, solving regression, and
manufacturing, marketing, finance, classification problems using decision trees.
operations, and supply chain
management. Forecasting:
y Analyze and solve problems of different Moving average, exponential smoothing,
industries such as manufacturing, service, Trend, cyclical and seasonality components,
retail, software, banking and finance, autoregressive integrated moving average
sports, pharmaceutical, and aerospace. (ARIMA).
y Hands-on experience with software such
Application of predictive analytics in retail,
as Microsoft Excel, Bluesky Statistics,
direct marketing, health care, financial services,
Python, and other proprietary software.
insurance, supply chain, etc.

Ensemble Methods:
Who should attend? Introduction to ensemble methods, random forest
In October 2012, Harvard Business Review and boosting algorithms. Solving classification
claimed that “Data Scientist” role will be the problems with imbalanced data.
sexiest job of the 21st century. Anyone seeking
“sexiest job” should attend this course. This Reinforcement Learning Algorithms:
short-duration programme equips the Introduction to Reinforcement Learning: Markov
participants with analytical tools and prepares chain and Markov Decision Process. Applications
them for corporate roles in analytics-based of reinforcement learning in brand switching and
consulting in marketing, operations, supply chain prediction.
management, finance, insurance, and general
management in various industries. The course Prescriptive Analytics:
is suitable for those who are already working in
analytics to enhance their knowledge and for Introduction to Operations Research (OR),
those with analytical aptitude and would like to linear programming (LP), formulating decision
start new career in analytics. problems using linear programming, sensitivity
analysis: shadow price and reduced cost, multi-
Course Contents: period LP models. Applications of LP in product
mix and revenue management problems.
Natural Language Processing and Large
Language Models (MML): Testimonial
y Introduction to Large Language Models and its The course was extremely valuable and
Applications. window opener for me towards the
y Text mining and sentiment analysis world of Data Analytics. Coming from a
Case Studies: Business and operation background, the
course gave an insight on the statistical
The following analytics cases studies published by IIMB
methods, application of Data modelling
in the Harvard Business publishing will be used during
concepts and real-life case studies which
the short-duration programme, in addition to several
i could relate to my field of work. Prof.
examples from various sectors.
Dinesh was extremely knowledgeable
y Marketing Head’s Conundrum at WSES
on the subject and guided the class
y Package Pricing at Mission Hospitals
phenomenally. The guest lecturers and
y Predicting earnings manipulations by Indian firms
industry interaction sessions are equally
through machine learning algorithms
commendable. Being a 6-day session, it
y Customer Analytics at Flipkart
gave a glimpse of life at the IIMB campus.
y Customer Analytics at Bigbasket: Product
Over-all, it was worth the time and effort.
Recommendations
y Pricing of Players in the Indian Premier League. Rajith Shankar
y A game of two halves: In-play betting in football. Working for Al Futtaim Finance PVJSC,
y Consumer Choice Between House Brands and in Dubai, UAE as a Business Manager
National Brands in Detergent Purchases at Reliance
Retail.
y Breaking Barriers: Micro-mortgage Analytics.
y Fantasy Sports: A Game of Skill or Chance
y Improving lead generation at Eureka Forbes Using
Machine Learning Algorithms
y Enhancing Visitor Experience at ISKCON using Text
Analytics
 PROGRAMME DIRECTOR so on. Dr Dinesh Kumar conducts corporate training
programme in Analytics and trained more than 1000
U Dinesh Kumar professionals in the field of analytics.
Professor, Decision Sciences He is the founding president of the Analytics Society
Chairperson MBA
of India (ASI). Dr Dinesh Kumar was awarded the Best
(BusinessAnalytics)
IIMB Chair of Excellence Young Teacher Award by the Association of Indian
Management Institutions in 2003. He is listed as
U Dinesh Kumar is a Professor one of the top 10 analytics academics in India by the
of Decision Sciences and analytics India magazine. He is the governing council
chairperson of data centre member of the Karnataka Government’s Centre of
and analytics lab (DCAL) at IIM excellence for Data Science and Artificial Intelligence
Bangalore and holds a Ph.D. in Mathematics from set up in Collaboration with NASSCOM.
IIT Bombay. Dr Dinesh Kumar introduced Business
Analytics elective course in 2008 to the PGP students
at IIM Bangalore and started one of the first certificate
programmes in Business Analytics in India in 2010.
Venue:
Dr Dinesh Kumar has over 20 years of teaching and Indian Institute of Management Bangalore
research experience. Prior to joining IIM Bangalore,
Dr Dinesh Kumar has worked at several reputed Last date for registration:
Institutes across the world including Stevens 28 June 2024
Institute of Technology, USA; University of Exeter,
UK; University of Toronto, Canada; Federal Institute
Programme Fee
of Technology, Zurich, Switzerland; Queensland
IINR 1,57,000/- Residential and
University of Technology, Australia; Australian INR 1,32,000/- Non -Residential (+
National University, Australia and the Indian Institute Applicable GST) per person for participants
of Management Calcutta. from India and its equivalent in US Dollars
Dr Dinesh Kumar has published more than 70 research for participants from other countries.
articles in leading academic journals. Forty two of his
case studies on Business Analytics based on Indian Discount
and multinational organizations such as Aavin Milk Early Bird Discount:
Dairy, Apollo Hospitals, Bigbasket, Bollywood, Flipkart. Nominations received with payments on
com, Hewlett and Packard, ISKCON, Jayalaxmi Agro or before 17-June-24 will be entitled to an
Tech, Larsen & Toubro, Manipal Hospitals, Mission early bird Discount of 10%.
Hospital, Hindustan Aeronautics Limited, Indian Early Bird Fee (Residential) INR 1,41,300/-
Premier League, Reliance Retail, Shubham Housing (+ Applicable GST)
Finance Limited, VMWare have been published at the Early Bird Fee (Non-Residential)
Harvard Business Publishing’s case portal. His case INR 1,81,800/- (+ Applicable GST)
studies are used by more than 220 Institutions across
61 countries across the world. He has authored 3 Group Discount:
books, his recent book is titled, “Business Analytics Group Discount of 5% percentage can be
– The Science of Data Driven Decision Making”, availed for a group of 3 or more participants
published by Wiley in 2017 which was an Amazon when nominations received from the same
Best Seller. organization.
Dr Dinesh Kumar has carried out predictive and
Please Note: All enrolments are subject to review
prescriptive analytics consulting projects for
and approval by the programme director. Joining
organizations such as The Boston Consulting
Instructions will be sent to the selected candidates 10
Group (India) Private Limited, Cavinkare, Hindustan
days prior to the start of the programme.
Aeronautics Limited, Indian Army, Qatar Airways,
Mission Hospital, Manipal Hospitals, Scalene The programme fee should be received by the
Works, Wipro Limited, UNIBIC and the World Health Executive Education Office before the programme
Organization etc. commencement date. In case of cancellations, the
fee will be refunded only if a request is received at
Dr Dinesh Kumar has conducted training program on
least 15 days prior to the start of the programme. If a
Analytics for several companies’ companies such as
nomination is not accepted,the fee will be refunded to
Accenture, Aditya Birla Group, Ashok Leyland, Bank
the person/ organisation concerned.
of America, Blue Ocean Market Intelligence, Cisco,
Fidelity, Hindustan Aeronautics Limited, Honey Well, A certificate of participation will be awarded to
Infosys, ITC Info Tech, Ocwen financial Services and the participants by IIMB
The Indian Institute of Management Bangalore (IIMB) is a leading graduate school of management in Asia. Under the IIM Act of
2017, IIMB is an Institute of National Importance.
Established in 1973, IIMB today offers a range of post-graduate and doctoral level courses as well as executive education
programmes. With a faculty body from some of the best universities worldwide, IIMB has emerged as a leader in the area of
management research, education and consulting. IIMB’s distinctive feature is its strong focus on leadership and entrepreneurial
skills that are necessary to succeed in today’s dynamic business environment.
IIMB has around 100 full time faculty members, more than 1200 students across various long
duration programmes and nearly 6000 annual Executive Education participants. VISION
Post Graduate and Doctoral programmes offered by IIMB To be a global,
renowned academic
• Post Graduate and Doctoral Programmes offered by IIMB institution fostering
• Doctor of Philosophy (Ph.D.), 5 years, Full-time excellence in management,
• Master of Business Administration (MBA), 2 years, Full-time innovation and
entrepreneurship for
• Master of Business Administration (MBA), 1 year, Full-time business, government
• Master of Business Administration (MBA), 2 years, Weekend and society
• Master of Business Administration (Business Analytics), (MBA(BA)), 2 years, Full-time
Certificate Programmes
• Faculty Development Programmes for teachers in universities and colleges
• Mahatma Gandhi National Fellowship
• N. S. Ramaswamy Pre-doctoral Fellowship
All our degree Programmes are highly placed in Global Rankings
IIMB has been offering Massive Open Online Courses (MOOCs) on the edX platform since 2015 to create a positive social
impact using educational technology.
IIMB has obtained the European Quality Improvement System (EQUIS) accreditation awarded by the European Foundation for
Management Development (EFMD). IIMB has been ranked No. 2 in the India Rankings 2023 in the Management Education
category under the National Institutional Ranking Framework (NIRF) by the MHRD.
Executive Education Programmes
The Executive Education engages with the industry through its various Custom and Open enrollment programmes with a view
to impart the knowledge and skills necessary to succeed in today’s environment. IIMB’s Executive Education ranks among the
Top 50 Global schools as per Financial Times Executive Education Ranking 2023.
Centres of Excellence at IIMB
• Centre for Capital Markets and Risk Management • Centre for Teaching and Learning
• Centre for Corporate Governance and Citizenship • India-Japan Study Centre
• Centre for Management Communication • Israel Centre
• Centre for Public Policy • NSRCEL
• Centre for Software & Information Technology Management • Supply Chain Management Centre

Registration
Please log on to IIMB website www.iimb.ac.in/
eep for registering online. Do feel free to get
back to us if you should have any clarification.
Executive Education Programmes
Indian Institute of Management Bangalore
Bannerghatta Road, Bengaluru 560 076
Phone: +91-80-2699 3371 / 2699 3475
Mobile: 8951974078 / 8951281609
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