traditional and digital marketing

Traditional Marketing: Traditional marketing is the old-way of marketing

Technique. It refers to a kind of promotion, and advertisement includes flyers,
billboards, TV ads, radio ads, print advertisements, newspaper ads, etc. which
companies used in the early period to market their product.
The four phases of Traditional Marketing are Interest, Awareness, Desire, and
Decision.
Digital Marketing: Digital Marketing is a modern way of marketing Technique.
In which we promote, selling products and services by online marketing. It also
refers to the Marketing of any kind of business through digital media and devices
such as Google, Facebook, Instagram, YouTube, etc.
The four phases of Digital Marketing are Planning, Conversation, Content, and
Sequels.

S.No
Traditional Marketing Digital Marketing
.

1. Traditional marketing is a Digital marketing is a modern

marketing strategy that uses marketing strategy that uses digital
conventional channels of channels
advertisement,
like search engines, social media
such as TV, radio, newspapers, platforms, etc. to promote products
magazines, etc. to promote and services of a business.
products and services of a business.

Traditional marketing is the old- Digital Marketing is a modern way

way of marketing Technique of marketing Technique.

phases of Traditional Marketing four phases of Digital Marketing are

are Interest, Awareness, Desire, Planning, Conversation, Content,
and Decision. and Sequels.

2. Traditional marketing is more Digital marketing is very cost-

expensive. effective

3. Traditional marketing provides Digital marketing provides two-way

 one-way communication between communication between advertiser
advertiser and audience. and audience.

4. Traditional marketing is more In digital marketing, the degree of

trustworthy, as it is an old trustworthiness depends on the
marketing strategy. content and the reliability of the
channel.

5. Traditional marketing can reach out Digital marketing can reach out to a
to limited audience. large audience.

6. Traditional marketing is limited to Digital marketing can promote

specific geographical regions. products internationally.
LOCAL REACH GLOBAL REACH

7. Traditional marketing provides Digital marketing provides

delayed communication. immediate communication.

8. Traditional marketing offers low Digital marketing offers high

conversion rate. conversion rate.

9. Traditional marketing gives non- Digital marketing gives measurable

measurable results. results.

10. Traditional marketing, the audience Digital marketing can send

depending on factors like personalized messages to audience
depending on their
interest, behavior, age, etc.
age, interest, behavior, etc.

11. Traditional marketing is more Digital marketing is less credible in

effective in brand building. terms of brand building.

12. Traditional marketing is more time Digital marketing is less time

consuming. consuming.
 13. Traditional marketing is less Digital marketing offers high-degree
flexible in terms of modification. of flexibility in terms of modification.

14. There are standardized ways of The targeting here is customized and
targeting users. relies on the type of user.

15. Traditional marketing has low ROI Digital marketing has high ROI
(Return on Investment). (Return on Investment).

16. traditional Marketing includes. Digital Marketing includes..

 T.V. advertisement  Search engine optimization
 Radio. (SEO)
 Newspaper  Search engine marketing
 Journal (SEM)
 Magazine  Pay-per-click advertising
 Wall painting (PPC)
 Billboards  Web design.
 Banner Ads.  Affiliate marketing
 flyers  Blog / vlog
 Broadcast.  OTT
 Sponsorship.  Content marketing.
 print Ads.  Social media marketing.
(SMM)
 Email marketing.

In summary, traditional marketing relies on offline channels and mass media to

reach a wide audience, while digital marketing utilizes online platforms and digital
technologies to target specific audiences, track performance, and personalize
marketing efforts.
Both traditional and digital marketing have their strengths and can complement each other in an
integrated marketing strategy. However, in the digital age, digital marketing has gained
prominence due to its cost-effectiveness, targeted reach, and measurable results.

Internet marketing
Internet marketing, also known as e-marketing, web marketing, digital marketing,
online marketing.
It involves promoting a brand and its products or services to online audiences using
the Internet and digital media.
Internet marketing relies on digital channels to distribute promotional messages.
Internet marketing is an umbrella term that covers a wide range of marketing
strategies and avenues.
From emails, search engines, social media posts, and blog articles, there’s one
common theme among all of these tactics: They all focus on delivering content.

Digital marketing channels

Digital marketing channels are platforms that you can use to reach your target
audience with information about your brand, product, or service.
1) Websites
2) Email
3) Social Media
4) Organic Search (SEO)
5) Paid Search (SEM)
6) Mobile
7) Display Ads
8) Affiliate Marketing
9) Video Marketing
10) Instant Messaging (IM) Marketing
11) Online Public Relations (online PR)
12) Influencer Marketing

Tools for SMM and Marketing communication

Social media marketing (SMM) (also known as digital marketing and e-
marketing) is the use of social media—the platforms on which users build social
networks and share information—to build a company's brand, increase sales, and
drive website traffic.
goals for SMM:

 community engagement increase;

 sales and lead generation;
 customer retention;
 website traffic growth;
 audience growth;
 handling negative feedback;
 feedback search;
 competitors and trends monitoring;
 increasing brand awareness;
 consumer demand research.
Marketing communications (also known as marcom) is the messages and media
that marketers use to communicate with target markets. Examples of marketing
communications include traditional advertising, direct marketing, social marketing,
presentations and sponsorships.

Marketing communication is a mix of advertising, public relations, mass media,

social media, branding, packaging and other print material that can help to convey
your message with the market.

Hootsuite
 Hootsuite is a social media management platform, created by Ryan Holmes in
2008.

HootSuite is a social media management tool that allows users to schedule and
post updates to Facebook, Twitter, LinkedIn, Instagram, WordPress, and other
platforms from a dashboard with tabs organizing all the social profiles you
connect.

1. Users can implement and analyze marketing campaigns across all social
profiles without signing in to each social network individually. With
premium accounts, users get advanced social analytics, audience
engagement, team collaboration, and security features.

2. The service is commonly used to manage online brands and to submit

messages to a variety of social media services,
including Twitter, Facebook, Instagram, LinkedIn and TikTok.
3. Companies and organizations known to use Hootsuite include Facebook,
the Obama administration, HBO, Martha Stewart
Media, VirginGroup, SXSW, Panasonic, Zappos, The Gap and LHC.
4. It allows businesses and individuals to streamline their social media
activities.
5. It provides a centralized dashboard where users can manage multiple social
media accounts, schedule and publish posts, engage with their audience, and
analyze the performance of their social media efforts.
6. It helps streamline social media activities, save time, and improve the
overall efficiency of managing social media platforms.

Key points
1. Social Media Scheduling: Hootsuite allows users to schedule posts in
advance for multiple social media platforms, such as Facebook, Instagram, Twitter,
LinkedIn, and more. This feature enables users to plan and create content ahead of
time, ensuring a consistent and timely social media presence.
2. Content Curation: Hootsuite provides tools for content curation, allowing
users to discover and share relevant and engaging content from various sources.
Users can monitor keywords, hashtags, and trends to find relevant content to share
with their audience.
3. Social Media Listening: Hootsuite enables users to monitor and listen to
conversations happening on social media platforms. Users can set up streams to
 track mentions, comments, and keywords related to their brand, industry, or
competitors. This helps users stay informed about what people are saying and
engage in timely conversations.
4. Team Collaboration: Hootsuite offers collaboration features that allow
multiple team members to work together on social media activities. Users can
assign tasks, review and approve content, and manage team workflows within the
platform.
5. Analytics and Reporting: Hootsuite provides analytics and reporting tools to
track the performance of social media efforts. Users can analyze engagement
metrics, follower growth, reach, and other key performance indicators (KPIs) to
measure the effectiveness of their social media campaigns.
6. Social Advertising: Hootsuite offers integration with social media
advertising platforms, such as Facebook Ads and LinkedIn Ads. Users can create
and manage paid advertising campaigns directly within the Hootsuite platform.
7. Mobile App: Hootsuite has a mobile app that allows users to manage their
social media accounts and engage with their audience on the go. The mobile app
provides similar functionalities to the web platform, ensuring users can stay
connected and manage their social media presence from anywhere.
Hootsuite, Inc.

Type of Private
business

Type of site Social media management, social networking service

Available in Multilingual[1]

Area served Worldwide

Industry Internet

URL hootsuite.com

Buffer
 Buffer is a software application for the web and mobile, designed to manage
accounts in social networks, by providing the means for a user to schedule posts
to Twitter, Facebook, Instagram, Instagram Stories, Pinterest, and LinkedIn, as
well as analyze their results and engage with their community. It is owned
by remote company Buffer Inc.

Buffer is a social media management platform that helps businesses and

individuals streamline their social media activities. It provides a set of tools and
features to schedule, publish, and analyze social media content across various
platforms.

Here is an overview of Buffer's key features and functionalities:

1. Social Media Scheduling: Buffer allows users to schedule posts in advance

for platforms such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, and
Google+. Users can create and schedule content at specific times, ensuring a
consistent and timely presence on social media.
2. Content Publishing: With Buffer, users can create and publish social media
posts directly from the platform. It provides a user-friendly interface where users
can compose and customize their posts with images, videos, and links before
publishing them to multiple social media accounts simultaneously.
3. Team Collaboration: Buffer offers team collaboration features that allow
multiple users to work together on social media activities. Users can assign roles
and permissions to team members, review and approve content before it is
published, and collaborate on social media strategies and campaigns.
4. Content Curation: Buffer provides tools for content discovery and curation.
Users can find relevant and engaging content from trusted sources and share it with
their audience. The platform integrates with RSS feeds and content discovery
platforms to help users discover and curate content more efficiently.
5. Analytics and Insights: Buffer offers analytics and reporting features to track
the performance of social media campaigns. Users can access data on engagement,
reach, clicks, and other key metrics to evaluate the effectiveness of their social
media efforts. The platform provides visual reports and insights to help users
understand their audience and make data-driven decisions.
6. Social Media Engagement: Buffer provides features to engage with the
audience on social media platforms. Users can monitor and respond to comments,
mentions, and messages from a centralized dashboard, allowing for efficient and
timely interactions with their followers.
7. URL Shortening and Tracking: Buffer includes a built-in URL shortener that
helps users save character space in their social media posts. It also tracks clicks on
the shortened links, providing insights into link performance and audience
engagement.
8. Mobile App: Buffer has a mobile app that allows users to manage their
social media accounts on the go. The app provides similar functionality to the web
platform, enabling users to schedule and publish posts, monitor engagement, and
access analytics from their mobile devices.

Buffer is known for its user-friendly interface, intuitive design, and focus on
simplifying social media management. It is widely used by individuals, small
businesses, and social media teams to save time, schedule content effectively, and
analyze the impact of their social media efforts.
Buffer

Developer(s) Buffer, Inc.

Platform Android, iOS, web Canva

Website buffer.com
Canva is an Australian global
multi-nationa graphic
design platform that is used to create social media graphics and presentations.
Examples of products that can be made on Canva include yard signs, business
cards, chore charts, album art, ebooks, infographics, menus and invitations.
Canvas, also known as Facebook Canvas, is a specific format for creating
immersive and interactive advertisements on the Facebook platform.

It is a feature within Facebook's advertising platform that allows advertisers to

create engaging and interactive mobile ad experiences.

Canvas ads are designed to provide a full-screen experience on mobile devices,

enabling advertisers to tell their brand story in a visually compelling and
interactive way. They are primarily used for social media marketing campaigns on
Facebook and Instagram.

Canvas ads can be created using Facebook's Canvas Builder, which provides a
user-friendly interface for designing and customizing the ad experience.
Advertisers can choose from various templates and design elements to create
visually compelling and interactive ads.

It's important to note that Canvas ads are specific to the Facebook advertising
platform and are designed to be displayed within the Facebook and Instagram apps.
They provide a unique and immersive way for advertisers to engage their target
audience and drive results through social media marketing campaigns.

Trello
Trello is a web-based project management and collaboration tool that helps
individuals and teams organize and manage their tasks and projects. It provides a
visual and intuitive interface based on the concept of boards, lists, and cards.
Trello integrates with various third-party tools and services, such as Google Drive,
Slack, and Jira, to enhance productivity and streamline workflows. It also supports
automation through features like Butler, which allows users to automate repetitive
tasks and create custom workflows.
Trello is widely used for both personal productivity and team collaboration across
various industries and professions. It provides a flexible and visual way to manage
projects, track tasks, and stay organized. Whether used by individuals to manage
personal to-do lists or by teams to coordinate complex projects, Trello helps
streamline workflows and improve overall productivity.
Trello can be a valuable tool for managing social media marketing campaigns and
workflows.
By utilizing Trello's features for content planning, collaboration, and organization,
social media marketers can streamline their workflows, maintain consistency, and
effectively manage their social media campaigns and activities.

hotjar
Hotjar is a powerful web analytics and user feedback tool that helps website
owners and marketers understand user behavior and improve the user experience.
It offers a range of features designed to provide insights into how visitors interact
with a website, identify areas for optimization, and collect feedback to make
informed decisions.
Hotjar is a valuable tool for optimizing website usability, improving conversion
rates, and understanding user preferences. By gaining insights into visitor behavior,
collecting feedback, and analyzing user interactions, website owners and marketers
can make data-driven decisions to enhance the user experience and drive better
results.
Hotjar aims to provide a holistic view of user behavior and feedback to optimize
websites for better user experiences and increased conversions. Its combination of
quantitative and qualitative data, along with its user-friendly interface, makes it a
valuable tool for website owners and marketers seeking to understand and improve
their online presence.