Introduction

AshFA Ltd.co
DREEPAUL Ashna Devi/ANDRIAMANANTENA Heriniaina Fanomezantsoa

BAGATELLE MALL, Shop no 30 A, 80832 bagatelle, Mauritius

This work is a business plan of a business which name is AshFa ltd. Com, you can see, the name is
the same of the owner’s name, the name of the owner are: Ashna and Fafa. This business consists to
buy the instrument of music for example guitar and lighting which is used in the disco Tec. The
situation of the business is in Bagatelle Moka in Mauritius. The type of the business is a partnership
which consists of Ashna and Fafa
Purpose
Bank Account in: SBM Bank

Account Number: 4800 8900 1712 9974

We are allowed by the bank to deal direct payment because we get swiping card

By 2019, we plan to take a loan of calculable quantity Rs500 000, to permit growth of the business
more. We tend to could use SBM as means that of raising fund through loan. However, for the nonce
a loan looks to not be needed.

Executive summary
1. Business
Ashfa Ltd.co is a shop is a boutique and a company selling musical instrument and light games
located at Bagatelle, shop number 30A, Mauritius. The shop is close to the bus station and many high
schools, which produces and sells high-end product and brand products to retail and wholesale
customers.

2. Business opportunity
In Mauritius, the Sega rhythm is really very famous those who prove that people here love music and
for that, there must be musical instruments and also light effect in the case of spectacles. That's why
we decided to sell to customers the best quality of these products and to better attract customers,
we decided to install our shop a Bagatelle

3. Competitive strategy
AshFa will provide the Mauritian community with high-end musical instrument products by our
supplier G. Electronics. The value proposition of AshFa's customer is to provide customers and
businesses clients in Mauritius with products of our brand products, sound quality, and unique and
original design, as well as usage instructions. As a differentiated product and service provider, AshFa
will be positioned at a higher price, but during the opening we offer a great promotion to the first 51
come every day for a month

4. Economic of the business

5. Founder
The founder of the business are:

 DREEPAUL Ashna Devi

 ANDRIAMANANTENA Heriniaina Fanomezantsoa

Business Background
6. Mission statement

First, our mission is to give the customer the best quality, high-end and brand our products that are
the musical instruments and the effects of lights to customers.
Secondly, our mission is to expand your business here in Mauritius and also to globalize the market in
order to obtain more profit to improve the company
 7. General company description

8. Initial capital and bank

In this paragraph, you will see the capital in cash and the loan at bank that money which are invested
in the business, they are in the following:

a. Capital: Ashna: Rs 350 000

Fafa: Rs 300 000

b. Bank loan: Rs 500 000

Product aspect

The product of the business Ashfa is to offering:

1. Product

E.g.: guitar, electrical guitar, piano, mixer table, all about musical instrument
a. Mixer table
Audio mixing is the technical and artistic operation in which, in
the field of music, film, television and radio, a number of sound
sources are mixed in order to achieve a coherent balance, by
intervening on the level, The Equalizer, the dynamics and the
spatialisation. The mix is carried out in the studio (or Home
Studio) for the film and recorded music, and in direction for a
live event such as a concert.

The audio mix, commonly called "mix", consists of mixing a number of sources using a mixer. This
stage can be carried out live (during a concert, a television or radio broadcast), or deferred once the
various sources have been recorded (music, film post-production, reportage, etc.).

b. Bass guitar

The bass guitar(also known as electric bass, or bass) is a stringed instrument played primarily with the
fingers by plucking, slapping, exploding, strumming, patter, thumping, or picking with a plectrum,
often known as a pick.

The bass guitar is like in an electric guitar, but with a longer neck and
scale span, and four to six strings or sequences. The four-string bass, by
far the most common, is usually tuned the same as the double deep-
toned, which resembles to pitches one octave lower than the four lowest
inclined strings of a guitar (E, A, D, and G). The bass guitar is a
transposing instrument, as it is notated in bass clef an octave higher than
it sounds. The electric bass guitar has pickups and needs to be connected to an amplifier and utterer, to
make a complete loud enough to contend with other instruments.

c. Electrical guitar
An electric guitar is a worried stringed instrument for a neck
also body that employments a pickup to change over those
vibration of its strings below electrical signs. The vibration
happens when a guitarist strums, plucks, fingerpicks, or taps
the strings. It may be sensed toward a pickup, the majority
usually an attractive pickup that employments those advice
from claiming regulate electromagnetic incitement. Those
indicator created Eventually Tom's perusing an electric
guitar is as well powerless will drive an amplifier, Along
these lines it may be stopped under An guitar enhancer in the
recent past constantly sent to an amplifier, which makes An
heartless energetic sufficient on listen. Those yield about an
electric guitar will be an electric signal, and the indicator
could make modified by electronic circuits should include
"color" of the heartless or change those heartless.
d. Synthesizer
A synthesizer (or simply synth) is an electronic musical instrument that can create and modulate
sounds in the form of an electrical signal. The sounds vary according to the sound synthesis technique
used (wave tables, samples, additive synthesis, subtractive synthesis, frequency modulation, physical
modeling, phase modulation, granular synthesis, etc.)
A synthesizer usually requires the use of a keyboard to play the instrument, but other controllers are
possible: it can be used with a sequencer, a touch-sensitive tape controller, or even with sensors
detecting the position of the player's hand in the space. A keyboard can be included with the
instrument when it is in physical form. Some synthesizers are designed without a keyboard, and can be
controlled by the addition of a compatible keyboard (for example through the standard MIDI interface,
or CV / Gate).

e. Amplifier
An amplifier, electronic accompaniment or (informally) amp will be an electronic gadget that could
increase the force of a sign (a time-varying voltage alternately current). An enhancer employments
electric force starting with An energy supply should expansion those plentifulness of a indicator. The
measure of intensification Gave Eventually Tom's perusing an enhancer will be slow by its gain: the
proportion from claiming yield voltage, current, alternately force with enter. A enhancer will be a
circlet that need a force pick up more terrific over person.

f. DJ lighting
DJ lighting may be those art about lighting similarly it applies of the
handling of theatre, dance, musical drama and different execution
Expressions. A few distinctive sorts of stage lighting instruments are
utilized within this order. Furthermore to important lighting, advanced
phase lighting camwood likewise incorporate exceptional effects, for
example, lasers Furthermore haze machines. Persons who worth of
effort with respect to stage lighting would usually alluded will
Concern illustration lighting specialists.
The supplies utilized to phase illumination (e. G. , cabling, dimmers,
lighting instruments, controllers) are likewise utilized over different lighting applications, counting
corporate events, concerts, profession shows, show television, novel into a film production,
photographic studios, Furthermore Different sorts about carry on with occasions. The work force
required should install, operate, Also control the gear Additionally cross In under these separate zones
about "stage lighting" requisitions.

2. Services

a. Guarantee
When the delivered products do not comply or it breaks down, the purchaser can
then, during a period to make use the procedure of guarantee with AshFa which will
proceed, either

- repairing the defective product or service

- total or partial replacement of the product
- repayment

b. After sales service

To fulfill customer needs, AshFa offer customers the following sales services:
- Free Shipping
- Repair in case of breakage
- Maintenance and so one
Background of entrepreneur and partner
First Owner
Name: DREEPAUL Ashna Devi

ID card number:

Date of birth and age: 12 of December 1997

Gender: Female

Marital Status: Single

Academic qualification: Has a degree in business management

Attended course:

Skill: Have a knowledge of these electronic products

Experience: Partly qualified AcA

Permanent Address:

Current Work: manager of AshFa Ltd.co

Phone number:

Business that have ventured:

Second Owner
Name: ANDRIAMANANTENA Heriniaina Fanomezantsoa

ID card number:

Date of birth and age: 04 of September 1999 (18 years old)

Gender: Male

Marital Status: Single

Academic qualification:

Attended course:

Skill: Entrepreneurship, management and marketing

Experience:

Permanent Address: 14 avenue des Capucines Quartes Bornes

Current Work: entrepreneur of AshFa Ltd.co

Phone number: +230 5945 5192

- Business that have ventured: Has a degree in business management

- Partly qualified AcA
- Have same as familiar business: GOPY ELECTRONICS Ltd.co
- Have been dealing with employers and customers since two and half years now
 - Can keep proper record book keeping

Organization plan

Directors

Sales and Marketing Financial and HRM

Manager Manager

Sales Representative Cashier

Store controller

Our cooperation who will run the business right away will comprise from claiming Hery and Ashna,
under them the will make the workers namely: Cashier, deals representative, store controller &
helper, cleaner et cetera. Those progressive structure about cooperation will make so, thereabouts
concerning illustration should have a legitimate see of the expense adequacy previously, an
additional sensible route. We have confidence in group work, a coordinated effort less group
prompting victory in the long run.

Quality for staffs will be a standout amongst our point. In place with need those genuine personal
satisfaction for operation we are searching for. For that we managers/ owners must be on the same
pitch. Together, will scope highs. Whether our subjugation will be solid sufficient the
accomplishment of the benefits of the business will be certain.

Staff roles and responsibilities

 Sales marketing manager

This part will be well assumed be Fafa Similarly as he:
- Is professional advertising market
- As 3 years of experience
- Can easily communicate with staff
- Can control quality well as have working in giant companies earlier
- Has a degree in business management

 Finance and HRM manager

 This will be played by Ashna because she:
- Has a degree in business management
- Partly qualified AcA
- Have a knowledge of these electronic products
- Have same as familiar business: GOPY ELECTRONICS Ltd.co
- Have been dealing with employers and customers since two and half years now
- Can keep proper record book keeping

 Cashier
- To handle all the finance transactions.
- To receive all payments by cash, cheques and so on.
- To guide and solve any queries with customers.
- To have a well maintained daily, weekly, monthly report transaction

 Helper
- Keep store great support. On convey result in Furthermore out the store will he as
much responsibilities.
- Stay with items for a precise way. Support Also assistance clients to placing their
wanted things.

Gatherings give aid to administrators.

- Investigate items in whatever breakage alternately harm.

- Bargains delegates: explain to the clients around the particular item.
- Offer item Also administrations with strong contentions.
- Perform a cost- profit dissection with existing clients.
- Look after sure Furthermore clean relationship for clients in order to guarantee
future bargains.
- Give acceptable administration a looking into customer’s requirements, problem,
interest Also possibility to results previously, business.

 Cleaner:
- Keep the showroom and store in a properly clean manner
- Dirtying must be done regularly

 Store controller:
- Every product in or out with his acknowledgement.
- Report top level about ordering of any required product.
Marketing plan

3. A study and Analysis

a. Main target

Our main target are the owner of musical studio, the people who rent the musical instrument of the
people who love the music and we saw that the Mauritius island is really very repute in the rhythm
Sega so it is possible to sell all these products in Mauritius and in the famous building which is
Bagatelle to better attract these targets

b. Market size and market trends

Our result need its identity or business sector. In today’s generation, kin find might have been on
handle their pushed an aggregation. Music may be a standout amongst the numerous manner we
have. We would focusing on in the least about people… however generally youngsters and hotels in
the organizations in the nation itself. However, future, our point may be should bring worldwide
clients also. We need our clients who would prepared on purchase at those really focused value.
Business sector pattern need been certain since starting Similarly as we need aid Hosting the client
the client for g. Hardware with beneficial bargains Also a great business who will be purchase items
from us. Clinched alongside addition, our supplier, g. Hardware need aid empowering us to need
adverting what’s more advancement at precise starting. Furthermore, bagatelle, the shopping center
done which those shape is may be great frequented Eventually Tom's perusing general population.

Will have a sensible value over a shopping center is less Figure.

Thus it’s a valuable side of the point to us.

4. Marketing plan or marketing strategy

a- Product strategy

In the Product Strategy we plan to purchase the best quality of the products we sell such as:
Fender, Gipson, Korg and so one for the customers in order to have the most number of
customers

b- Pricing

In pricing, we decided to give the most reasonable price but very good quality to the
customers for our products (for the musical instrument and for the Game of Light)
On the occasion of the Christmas party, we made a Christmas promotion which consists of
reducing our products by 15% to attract customers

c- Promotion

We need aid arranging with promote our approaching promotions on induce customer on
purchase all those items. Publicizing will be both educational also convincing. Educational On
account previously, brief general regarding our shop and the results we would advertising.
 Convincing will due to those advancement we need aid Hosting in the items. Concerning
illustration our results scope immersion fast. We must promote. Innovative unrest item get
old fashioned fast.

d- Distribution

Operating plan
The financial plan

Budgeted Income Rate

10
9
8
7
6
5
4
3
2
1
0
2017 2018 2019 2020

Musical Instruments Audio Eqiup. Stage lightings

Fig: EXPECTED RATE OF INCOME.

 Level of exepected profit yearly.
6

0
2017 2018 2019 2020

Musical Instruments Audio Equip. Stage Lightings

Fig: Profit yearly

Figure: People in organization

We will be paying a part time cleaner as well

Depending on our sales movement we may be having a helper in the store department.

Budgeted salaries of employees...

RS

Cleaner 2500

Cashier 8000

Sales representative 7000 + commission

Store controller 7500

Ashna 7500

Fafa 7500
CAPITAL INVESTED 100 000, THAT IS 50000 BY FAFA AND 50000 BY ASHNA EQUALLY

PROFIT SHARING RATIO 1:1

BOTH PATNER GET SALARY

Budgeted expenses

RS

Rent 25000

Electricity 1100

Salary 40000

Stationary 200

And other expenses 900

DEP OF DEVILVARY OF VAN 2500

“Decision are taken by owner from center. Either to delegate jobs’ give authority to dept., or to lower
dower the organization.”

BUSINESS HAS ITS OWN DELEIVERY VAN VALUED AT RS 125000. DEPRECATION CHARGED 5%.

THAT IS COST OF DEP WILL BE 2%* 125000 = RS 2500

Cash flow
Forecasted Income Statement

Other expenses include:

Electricity 1100
Advertising cost 900

Stationary 200

Summary
Appendix