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Understanding Domain

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8 views

Understanding Domain

Uploaded by

dummytester500
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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What is a Domain Name?

Domain name, often referred to as “web address”, is the


address that people type into a browser address bar to find
your website. A registered domain name is unique to you
and can’t be used by anyone else, as it functions on the
Internet in a similar way like a street address in the physical
world.

Example of a domain name: oberlo.com

Why Do You Need a Domain Name?


Any business, organization or individual striving to establish
online presence should own a domain name. A combination
of a domain name, website, and email addresses forms your
unique identity online. That, in turn, helps your business
create a professional look, increase brand awareness, build
credibility, and protect your trademarks and copyrights.

What is the difference between a domain and a subdomain?

Domain (e.g., oberlo.com) is the web address you buy from


a domain registry. Subdomain (e.g., blog.oberlo.com) is a
subset of a domain that can be created by a domain owner.

Domain Name Types


Top-Level Domain (TLD) refers to the suffix or the last part
of a domain name. There’s a limited list of predefined
suffixes which includes:

 .com – commercial business (the most common TLD)


 .org – organizations (typically, nonprofit)
 .gov – government agencies
 .edu – educational institutions
 .net – network organizations
 .mil – military
TLDs are classified into two broad categories: generic top-
level domains (gTLDs) and country-code top-level domains
(ccTLDs).

Generic Top-Level Domain (gTLDs) is a generic top-level


domain name that identifies the domain class it is
associated with (.com, .org, .edu, etc).

Country Code Top-Level Domain (ccTLD) is a two-letter


domain extension, such as .uk or .fr, assigned to a
country, geographic location or territory.

nTLDs refers to new top-level domain names that are


geared towards brands organizations and services, as
they’re more customized, flexible and relevant. Examples of
nTLDs include “.voyage”, “.app”, “.ninja”, “.cool”, etc.

How to Choose a Domain Name?


 Choose a name that’s easy to type and pronounce. If
people struggle to spell it or pronounce it correctly, it
will affect the memorability of the name and hurt your
brand.
 Pick a domain name that can be turned into a
brand. You don’t want exact and partial keyword
match domain names because they’re too generic and
very difficult to brand. You should also steer clear from
numbers and hyphens in your domain name – they’re too
difficult to remember and pronounce.
 Keep it short and simple. Long, complex domain names
run a huge risk of being mistyped and misspelled.
That’s just an unnecessary headache.

 Avoid names that can be confused with existing


brands. If you think you can piggyback on some other
brand’s success, you’re hugely mistaken. Brand
confusion will be the least of your concerns when you
get sued!
 Use an appropriate extension. With the new TLDs
rocking the internet, you’d think everyone’s going for
something as eye-catching as “.boutique”. Yet the
prevailing advice among marketers is to stick to the old
good “.com”, merely because it’s the most recognized
suffix outside the tech world. If you’re targeting a local
market, then ccTLDs is probably a better choice for
your business.

 Choose a name that indicates what your business


does. You must be careful not to get too literal. But a
clever domain name that suggests to consumers what
they can expect to find when they land on your site is a
great advantage to any business.

Where Can You Buy a Domain Name?


You will need to pay an annual fee to register a domain
name. When the registration period expires, you will be
given the option to renew. If you don’t, the domain name will
be made available to others.

There are quite a few domain name registrars out there,


but godaddy.com and NameCheap are probably among the
most popular ones. Shopify also offers an option to buy
a domain name through them for those opening a new e-
store.

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