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Prodct Management Assignment

user persona, feature proposal, compettetiveanalysis

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aadya.varma2021
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17 views

Prodct Management Assignment

user persona, feature proposal, compettetiveanalysis

Uploaded by

aadya.varma2021
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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StockSmart

"Effortless Inventory, Seamless Sales"


User Persona
.
Goals Pain Points
Efficiently manage inventory. Adding items takes too much time
Quickly update product listings. Difficult to understand the reporting features.
Access sales data on the go. Needs a mobile version for
on-the-go management.

Sarah Thompson

Usage Scenario: Demographics


Sarah uses the app daily to update inventory and check sales reports. Age: 34
She receives new shipments and uses the bulk upload feature to add items Occupation: Retail Store Owner
quickly. While on the sales floor, she adjusts inventory levels using the mobile app. Location: Bhopal, Madhya
At the end of the day, she reviews simplified reports to identify sales trends and Pradesh
Business Size: Small (5-10
make informed business decisions.
employees)
User Persona 2
Goals Pain Points
Sync sales data across multiple Lack of sales data
platforms. synchronization.
Customize reports to track Limited customization options
different product categories. for reports.
Improve the efficiency of Complex reporting features. Michael
inventory updates.

Usage Scenario: Demographics


Age: 28
Michael manages his business from home and relies on the app to sync sales data Gender: Male
across platforms. He uses the app’s sales sync feature to ensure all data is up-to-date Occupation: E-commerce
and generates customized reports to track product performance. The simplified reporting Business Owner
interface helps him quickly understand key metrics and focus on strategic decisions for Business Size: Small (2-5
employees)
business growth.
Pain Points

1. Time-Consuming Item Addition


2. Complex Reporting Features
3. Lack of Mobile - Version
Feature Proposal

Pain Point 1: Adding items Pain Point 2: Difficult to Pain Point 3: Lack of mobile
takes too much time understand the reporting version
features

Proposed Feature: Proposed Feature: Proposed Feature:


Bulk Upload and Edit Simplified Reporting Interface Mobile App Development
Competitive Analysis

Competitors: CompApp A and CompApp B

Competitor 01 Competitor 02
Key Features: Auto-sync sales, Key Features: High
mobile app, simple reporting. customization, robust
Pricing: $29/month. reporting.
Average Rating: 4.1. Pricing: $39/month.
Market Share: 25%. Average Rating: 3.8.
Strengths: User-friendly, strong Market Share: 15%.
mobile app, efficient sales Strengths: Highly customizable,
sync. detailed reporting.
Weaknesses: Limited Weaknesses: Higher price,
customization options. complex interface.
Our services

Inventory Management Sales Tracking Reporting Features

Track and manage stock levels. Record and monitor sales Generate various sales
Add and edit product details. transactions. and inventory reports.
Monitor inventory changes. Generate basic sales Access to basic data
reports. analytics.
Track sales performance Visualize sales trends and
over time. inventory status.
Enhanced Customization: Incorporate more

01 customization options for reports and inventory

Improvements
management to compete with CompApp B.

Simplified User Experience: Focus on user-


Business Alignment for Addressing Pain Points

Addressing these pain points aligns with our


02 friendly design and simplicity, akin to
CompApp A, to attract users looking for ease
business objectives by enhancing user of use.
productivity and satisfaction.
Bulk upload will streamline inventory Mobile App Development: Develop a mobile app to
management, simplifying the reporting interface
will facilitate data-driven decisions, and a mobile
03 match CompApp A’s strength and provide users
with on-the-go management capabilities.
app will provide the needed flexibility.
These enhancements will drive user retention,
attract new customers, and contribute to our
growth and success.
3.9

Churn rate
User Rating

20%
Current User Feedback
Statistics

users

customer
5000

time spent by
Monthly active

45min
20
2
20 3-
300
400
500

100

0
200

20 23 04
-
20 23 -0 01
23 -0 4 -1
20 - 4- 1
20 23 05 21
2 -
20 3 05 1
-0
2 -0 -
20 3 5 11
20 23 -05-2
1
2023 -06 -3
23 -0 -1 1
20 - 6- 0
20 23 06 20
2 -
20 3 07 0
-3
-
20 23 07 -10
23 -0 -2
20 - 7- 0
20 23 08 30
-
20 23 -08 09
23 -0 -1
20 - 8- 9
20 23 09 29
2 -0 -0
20 3- 9 8
2 3 0 9 - 18
-1 -2
0- 8
08

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