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ACKNOWLEDGEMENT

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Neeraj Yadav
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24 views

ACKNOWLEDGEMENT

Uploaded by

Neeraj Yadav
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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ACKNOWLEDGEMENT

“If a man waited for the time


When he could do things best
He would have done nothing”
Written words have an unfortunate tendency to reduce genuine gratitude into silted
formality.
However we feel that this is the only way to record one‟s gratitude.
When all work is done, it is a pleasant job to thank all those who were at every
instantsupervising us and ensuring the completion of the decoded work.The
successful completion of our project can be attributed to the combined efforts
made by usand the contribution made in one form or other by individuals we
hereby acknowledged.We are extremely thankful to our project guide for his
outstanding efforts and for being with usright from the beginning of our project
and guiding us at every step.

DECLARATION
I hereby declare that the project work entit
led “Marketing mix 4p‟s”
submitted to the IMSKurukshetra University,Kurukshetra,
is a record of an original work done by me under
theguidance of Mr.Rakesh Garg Branch Manager , and
this project work is submitted in the partialfulfillment of
the requirements for the award of the degree of BBA .
The results embodied inthis thesis have not been
submitted to any other University or Institute for the
award of anydegree or diploma.
INTRODUCTION
Water is the most important liquid in the world.
Without water, there would be no life, at
leastnot the way we know it. In today's living
condition, the need for Pure Drinking Water
is becoming the issue for the common
Man.Eighty percent of the human metabolism
consists of water. This is the reason why 90%
of humandiseases are water borne. There are
3 types of water impurities, which are root cause
of water borne diseases.1. Microbiological-
Bacteria / virus.2. Dissolved impurities -
chemical.3. Imbalance of Mineral
Content.There are rapid changes that are taking
place in our environment since long and the air
and thewater pollution is on an increase. The
main source of drinking water is river and
downstreamwhich also have not been able to
escape the pollution. When a consumer became
aware of the problems caused by water pollution
the market saw an advent of ceramic water
filters, whichfilters the dust and suspended
particles but dissolved impurities and
microbiological impuritiesare not cleared out.
The mineral balance is also not
maintained.1980's witnessed more changes by
a tap attachment wherein Iodine resin is used
to filter thewater. It deactivates microbiological
impurities to an extent but has side effects due
to iodine andit does not take care of dissolved
impurities mineral balance.Late 1980's
witnessed Ultra Violent based purifier, which
filters dust and deactivates bacteria toa great
extent. It maintains the odor and color of water
but does not clear out the dissolvedimpurities
and mineral particles. Thus came advent of
mineral water.Historically, the need for purified
water within Indian homes had been kept
down to a minimum.Essentially, there were
three types of water that was used for different
purposes. The first typewas used for rinsing.
The second type, which was used for cooking,
was cleaner and keptcovered. The third type was
the cleanest
–
drinking water
–
and was very often boiled before use.Since an
average family needed a small quantity, not
more than five or six liters a day, boiledand
filtered water had been a convenient solution for
some time .The fallouts were obvious. Itwas
very difficult to convince the people that
purification system was worth the price. There
was
no visible way to demonstrate the benefit. The
otherwise somnolent market began to
changeonce companies like Eureka Forbes
targeted the office segment, while the mineral
water playerswent after travelers. Ion Exchange
was the only company, which had any measure
of success inentering homes with Zero-B. But
clean drinking water returned on the national
agenda a littlelater.Around 1989, drinking water
became an issue again.
“Around early 1990s,Time did a story on India
as a key emerging market and that was the
trigger
for all the players eyei
ng this market”.
WATER, WATER EVERYWHEREWater - the
Beverage your Body Needs MostWhen we were
kids in school, we learned that each molecule of
water is made up of twohydrogen atoms and one
oxygen atom. We also learned that it was great
fun to fill up our squirtguns with water, at least
until the principal caught us. What we really
didn't learn, however, washow much water we
needed in order to be healthy human
beings.West Europeans, south Asians and
Japanese live in the most densely populated
regions of theglobe and worry constantly about
the quality of their drinking water drawn from
rivers and lakes.Most is polluted and unfit for
human consumption. In North America, people
never worried
about water quality and safety until early
1970‟s and res
taurants always provided iced water free.Some
still do. Then came Perrier, the French mineral
water emphasizing how restaurateurs
couldincrease their revenues by replacing iced
water service with bottled water. Restaurateurs
never miss an opportunity to increase their
profits, and soon studies started to surface
claiming thatserving iced water was costly and
no one benefited. Many restaurants started
servingautomatically bottled water, and charged
outrageous amounts i.e $ 3.50 for 300 ml. These
days, a750 ml bottle goes for $ 10.- in some
restaurants, plus applicable taxes and tip!

Meanwhile, the word savvy bottled water


marketers started circulating the myth that
drinking bottled mineral water is safer, never
mentioning what their studies were comparing.It
is said that the inhabitants of seven cities
between Switzerland and the Netherlands
consumethe water of the Rhine River. In these
parts people drink beer, wine, bottled water or
fruit juicesand shun tap water. North Americans
have recently begun to drink bottled water, but
already thedistinction between spring water,
mineral water, and filtered tap water is blurred
beyondredemption. Spring water must come
from a natural springs with proven purity of
contaminants;mineral water must contain 2000
parts per million in minerals; and filtered tap
water means justthat. Europeans always
preferred mineral water or eau de source (spring
water) since their riverswere polluted a long
time ago. Now considerable efforts are made to
clean all major EuropeanRivers. The Rhine
River, the Thames, the Loire are clean enough
to allow several species of fishto thrive.As
always, large companies with considerable cash
reserves dominate the market. GroupeDanone, a
French conglomerate, markets Evian, Volvic
and Crystal Springs; Nestle, a Swissfood
multinational with headquarters in Montreux
markets Perrier, Nestle Pure Life
and SanPellegrino. Not to be outdone soft drink
giant Coca-Cola joined the cause with filtered
tap water and positioned their brand as pure,
safe, life-style water. Coca Cola markets Dasani
and PepsiCola Aquafina. When it comes to
mineral water, Voss (Norway); Tynant
(Ireland); Vitel,Cathledon, Volvic, (France);
Appolinaris (Germany), Spa (Belgium);
Gasteiner (Austria); SanBenedetto, San
Pellegrino, Aqua di Nepi, Lete (Italy), Ramlosa
(Sweden);Borsec (Romania)stand out. They
display distinct taste profiles that spring and
filtered waters lack, but tend to bemore
expensive. When it comes to consumption,
Canadians consume approximately 30 litres
per capita, Italians 158 litres, French 133, Dutch
119, Germans 101 and Americans 76. The low
per capita consumption can be attributed to the
illusion that tap water is safe. In reality, only
largecities control tap water quality regularly
and vigorously and treat it appropriately for
safety. Insmall communities, scarce financial
resources and lacking expertise often make tap
water safetyquestionable. Since the introduction
of PET bottles (polyethylene terephate) bottled
water consumption increased by 16 percent
in five years and continuing growth of the
market isforecast by the Canadian Bottled Water
Association in Richmond Hill, Ontario. The
question for restaurant patrons remains whether
to ask for bottled or mineral water, or demand
ice water.It all depends on the situation.
You can ask politely for ice water, if that
is what you prefer, or aglass of wine, or beer.
The cost is almost the same for all the three,
or you can complain tomanagement that prices
charged for bottled water are ridiculous as is the
case with wine.

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