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Sattva Halwai 25th May Opportunity

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Bhavesh bhansali
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79 views23 pages

Sattva Halwai 25th May Opportunity

Uploaded by

Bhavesh bhansali
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Pitch Deck

₹60,000 Crore+
Market size of Sweets Industry in India

The traditional Indian sweets market is massive,


deeply rooted in culture and festivals.
Observations
On the Market Size

Dominated by large incumbents with traditional


practices and recipes.

Despite its size, the industry has seen little


innovation over the years.
Market Deep Dive
India Sweets Market – Market Share by Type, INR, FY 2022

INR 59,300 Crore market

Of which, the INR 5,837 Crore Organised Market: ₹80,000 Crore


Dominated by very few large incumbents

Source: https://www.bikaji.com/pub/media/Industry-Report-dated-30092022.pdf
Observations
On the Consumer Side

Increased demand for healthier, natural, and


low-sugar alternatives.

Desire for traditional flavors but with a modern,


health-conscious twist.
Good Elements
A brand that aims to revolutionize traditional
Indian sweets by offering a guilt-free indulgence
without compromising on taste.
Mission
Vision

Our mission is to revolutionize the Indian Our vision is to blend the age-old charm of
sweets and snacks market by blending Indian sweets with the principles of
cherished traditional recipes with modern nutrition. We aim to create a world
modern dietary needs, offering guilt-free where enjoying a piece of mithai doesn't
indulgence without having to compromise come with a side of guilt but rather a
on taste. sense of well-being.
What Sets Us Apart?
Health meets Tradition

Natural Sweeteners Guilt-Free Indulgence


Jaggery, khaand, honey etc offering Healthier ingredients with no excessive
sweetness and health. calories or refined sugars.

Diabetic Friendly Innovative Flavours


Low glycemic index & selected ingredients Tradition with creativity catering to
that support stable blood sugar levels. contemporary tastes
Market Size for Sweets and Snacks

TAM
INR 60,000+ cr

TAM: Total Sweets market size of India


SAM
INR 24,000+ cr
SAM: People Looking of Healthier Alternatives

SOM SOM: Tier1 Audience - Initial Target Market


INR 7,620cr

Sweets
Competitive Landscape

Offline

Healthy
Traditional
Innovation

Online
Ideal Consumer Profile
Who We Serve?

The Health-Conscious Sweet Tooth The Tradition Embracer


● Description: ● Description:
○ Individuals who love sweets but are mindful ○ Consumers who cherish traditional Indian
of their health. flavors but prefer modern, healthy twists.
● Characteristics: ● Characteristics:
○ Regularly seek healthier alternatives to ○ Values cultural heritage and traditional
traditional sugary treats. tastes.
○ Interested in natural, low-sugar, and ○ Willing to try innovative products that align
nutrient-rich ingredients. with their taste memories.
○ Active lifestyle enthusiasts who balance ○ Looks for authenticity combined with
indulgence with well-being. health benefits.
Ideal Consumer Profile
Who We Serve?

The Gifting Enthusiast The Modern Parent


● Description: ● Description:
○ People who love to gift unique, high-quality ○ Parents who want to provide their children
products for special occasions. with healthier and exciting sweet options.
● Characteristics: ● Characteristics:
○ Seeks premium, thoughtful gifts that stand ○ Regularly look for healthier snack options
out. for their kids.
○ Prefers products that reflect care and ○ Enjoy introducing children to new and
consideration for recipients' health. innovative foods.
○ Looks for beautifully packaged, artisanal ○ Value products that combine health
sweets perfect for festivals & celebrations. benefits with great taste and fun appeal.
Product Overview

Alphonso Feast
Desi Cheesy Bloom Drops of alphonso pulp
A preparation which is a twisted with heritage
mouthwatering combination of sandesh. It’s really a feast for
Desi cottage cheese & jaggery. your mouth!

Moody Mousse Icy Tartlet


A Mousse that is prepared This is a modern twist to the
along with a traditional traditional sandesh. Prepared
sandesh, with an added in milk and jaggery with a
texture of cream and dates gluten-free tart
Timeline Overview

Phase 1 (June-July): Phase 2 (August):


Immediate Preparation Initial Market Engagement
● Product Development ● Manufacturing Setup
● Branding and Packaging ● Corporate Gifting
● Digital Brand Building ● Sampling and Feedback

Phase 3 (Sept-Oct): Phase 4 (Nov-Dec):


Full Launch Post-Diwali Scaling
● Corporate Gifting Expansion ● Retail Partnerships
● Influencer Collaborations ● Trade fairs and events
Sales Channels

B2C (Direct to Consumer) B2B (Business to Business)


1. E-commerce Platform: Primary sales channel 1. Corporate Gifting: Developed customized
through the website, offering direct purchase corporate gifting solutions targeting businesses
options and subscription models. for festive seasons and special occasions.

2. Quick Commerce Platforms: Partnered with 2. Bulk Orders for Events: Partnering with event
Blinkit, Zepto, and similar platforms to provide planners and corporate event managers to
quick and convenient access to products. supply bulk orders for events and functions.
Business Model Canvas

KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION

1. Ingredient suppliers 1. Recipe development 1. Healthier alternative sweets & snacks


2. Packaging providers 2. Production & Packaging 2. Guilt-free indulgence
3. Online delivery platforms 3. Marketing and promotion 3. Innovative flavours
4. Customer relationships

CUSTOMER RELATIONSHIPS CUSTOMER SEGMENT KEY RESOURCES

1. Personalized customer support 1. Health-conscious individuals 1. Production facility


2. Regular communication through email 2. Diabetics 2. Recipe formulations
newsletters and social media 3. Fitness enthusiasts 3. Packaging materials
3. Engagement with health-conscious 4. Marketing and promotional materials
communities

CHANNELS COST STRUCTURE REVENUE STREAMS

1. Online platform 1. Production costs 1. Direct sales of sweets through online channels
2. Social media 2. Packaging costs 2. Partnerships with online delivery platforms
3. Partnership with online delivery platforms 3. Marketing and promotional costs 3. Corporate Gifting/ Wedding gifting
4. Distributor Model 4. Customer support costs 4. Events, Fest & Trade fairs
5. Partnership costs
Store Mockups
Why Sattva Halwai is a Compelling Acquisition

Untapped Market Opportunity

Strategic Entry into Growing Segments

Portfolio Diversification

In Fact these are the reasons for the Bikaji-Bhujialalji acquisition as well.
Financial Projections
Financial Projections
Financial Projections

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