BACHELOR OF ARTS (HONS) IN

MASS COMMUNICATION

STUDENT ID : __________________________________________________

STUDENT NAME : __________________________________________________

INTAKE : JANUARY MAY SEPTEMBER

YEAR : 2021

Updated 30.11.2020

1
 BACHELOR OF ARTS (HONS) IN MASS COMMUNICATION (BCSMC)
INTRODUCTION

Bachelor of Arts (Hons) in Mass Communication is accentuated by seven key opportunities; opportunity to work and learn in
diversity, opportunity to develop a breadth and depth of knowledge, opportunity to develop research and methodological
competency, opportunity to gain practical experience and apply newly constructed knowledge, opportunity to develop soft skills
such as communication and collaborative working skills, opportunity to develop a greater sensitivity to ethical issues and
opportunity to develop preparatory knowledge for various career choices. These opportunities are created through a cohesive
curriculum that is designed to challenge students to develop a sound and broad based understanding of the basic principles of
mass communication, and apply newly constructed knowledge in various in and out-of-class activities (including cooperative
placement) as part of their depth education. These are complemented by a range of other courses to help students develop
knowledge in other areas including study skills and employability, a range of English language and communication, business and
management, and sociology. Ultimately, a combination of varied learning experiences will help students develop transferable
skills such as interpersonal communicative competence, problem solving and analytical abilities.

GENERAL GUIDE

1. UCSI Bachelor of Arts (Hons) in Mass Communication comprises of three pathways – Film & Television, Journalism and
Marketing and Communication.
2. The Mass Communication programme takes three years (nine semesters) to complete. Each year requires students to
go through two 14-week semesters (long semesters) and one 7-week semester (short semester).
3. In order to proceed to the advanced year, students need to complete 80% of the previous year courses. For instance,
completion of 80% of Year 1 courses is required prior to taking Year 2 courses.
4. Prerequisites must be strictly observed.
5. MPU courses and English requirements should be completed in Year 1.
6. A Y-table will be provided to guide students on the offering of courses so that they can plan their study.
7. Students are required to make study plan for each semester to ensure they can graduate on time.
8. International students are required to maintain a minimum CGPA of 2.0 and at least 80% attendance for each course to
comply with the visa renewal requirements.
9. International students are required to renew their visas three (3) months before the expiry date. A fine of RM30 per
day (including weekends) will be imposed for late submission of visa renewal documents.
10. Visa office is located at Level 2, Block A, UCSI South Wing. Student without a valid visa will be denied entry into
Malaysia.

COURSE SELECTION
A. Refer to the program outline and identify courses to take.
B. Refer to the Y-table for courses offered.
C. When selecting courses, please adhere to the following:
• Most Year 2 and Year 3 courses have prerequisites. The prerequisites for each course are listed in the programme
outline. Prerequisite courses must be completed prior to another course. You request for the course may be
rejected if the prerequisite(s) is/are not fulfilled.
• In long semesters, students are expected to take courses that add up to 15-20 credit hours. In short semesters,
student can take courses that add up to 10 credit hours (excluding Cooperative Placement). International
student must always have a minimum course load of 12 credit hours in long semesters and 3 credit hours in
short semesters.
• If the course preferred is not offered, select an alternative course.
• Check on any possible clashes of class schedule. Select an alternative course if your class schedule clashes.
D. Proceed to course selection on IIS after the necessary is done.
E. Should students face any difficulties in course selection, please contact the respective Year advisors or the Head of
Department of Mass Communication.
2
PROGRAMME OUTLINE
YEAR 1
CORE COURSES
CODE COURSE CREDIT PRE-REQUISITES
HOURS
1 SM101 Introduction to Mass Communication 3 Must be taken in
Semester 1
2 SM109 Basic Photography 3 Must be taken in
Semester 1
3 SM110 Visual Communication 3
4 SM112 Introduction to Public Speaking 3
5 SM114 Introduction to Video Production 3
6 BB112 Fundamentals of Management 3
7 SM115 Writing for Mass Communication 3
8 MPU3223 University Life (MPU – U2) 3 Must be taken in
Semester 1
9 KAF2021 Cooperative Placement 1 3 Fulfill at least 60% of
Year 1 courses
10 MPU3411 Extracurricular Learning Experience 1 1 Must be taken in
(MPU – U4) Semester 1
MAJOR ELECTIVES – CHOOSE 3
CODE COURSE CREDIT PRE-REQUISITES
HOURS
SM103 Introduction to Advertising 3 Compulsory for
Marketing
Communication
pathway
OR SM106 Film Studies 3 Compulsory for FTV
pathway
OR SM113 Introduction to Journalism 3 Compulsory for
Journalism pathway
OR SM108 Introduction to Public Relations 3
OR BM101 Fundamentals of Marketing 3
MPU (COMPULSORY SUBJECTS) – FOR LOCAL STUDENTS
CODE COURSE CREDIT PRE-REQUISITES
HOURS
1 MPU3113 Hubungan Etnik (MPU – U1) 3
2 MPU3123 TITAS (MPU – U1) 3
3 MPU3213 Bahasa Kebangsaan A 3
4 MPU3353 Religion in Malaysia (MPU – U3) 3 Must be taken in
semester 4
MPU (COMPULSORY SUBJECTS) – FOR INTERNATIONAL STUDENTS
CODE COURSE CREDIT PRE-REQUISITES
HOURS
1 MPU3173 Malaysian Studies (MPU – U1) 3
2 MPU3143 Bahasa Melayu Komunikasi 3 (MPU – U1) 3
3 MPU3353 Religions in Malaysia (MPU – U3) 3 Must be taken in
semester 4
3
 ENGLISH REQUIREMENT
CODE COURSE CREDIT PRE-REQUISTES
HOURS
1 SE004 Basic English 4
2 SE005 English Foundation 4

English Language Requirements

For Local Students
English language competency requirements are as follows: Minimum Band 3 in MUET and credit in SPM English
language; or minimum grade of C in SPM English language 1119/O -Level English/IGCSE; or minimum grade of A2 in
UEC English language.
In the event that the English language requirements are not met, applicants will be required to take the Basic English
and English Foundation for in-sessional academic enhancement concurrently with the programme.
For International Students
English language competency requirements are as follows: Minimum Band 3 of MUET; or minimum score of 5.0 in
IELTS; or minimum score of 42 in TOEFL iBT; or minimum score of 47 in Pearson Test of English; or minimum
score of 154 in Cambridge English Qualifications and Tests.
International applicants who do not meet the respective academic programme’s English Language Requirement will
need to improve their proficiency by enrolling into the English for Tertiary Education programme (R/KJP/00 920-
00929) which helps them prepare for attaining a required band score. Placement into the various levels of the English
for Tertiary Education programme depends on the English Language qualification students have at the point of
admission and/or the outcome of the English Placement Test.
The applicants who have met the respective academic programme’s English Language Requirement may be advised by
Faculty to improve their proficiency by undertaking the additional English proficiency courses.

International Degree Pathway

1. Any students who are planning to transfer credit to overseas institute or university need not
to take Cooperative Placement 1, 2 & 3 and MPU subjects.
2. Please see the Global Engagement Office in Charge or course advisor for the ID P program.
3. Students are allowed to complete all subjects within 38 months for your degree

4
 YEAR 2
CORE COURSES
CODE COURSE CREDIT PRE-REQUISITES
HOURS
1 SM222 Creative Content Development 3 SM101 Introduction to Mass
Communication, SM110
Visual Communication, 2 of
the major electives (SM103
Introduction to Advertising,
SM106 Film Studies, SM113
Introduction to Journalism,
SM108 Introduction to
Public Relations, BM101
Fundamentals of
Marketing)
2 SM347 Mass Communication Research 1 3 SM101 Intro to Mass
Communication, 3 of the
major electives (SM103
Introduction to Advertising,
SM106 Film Studies, SM113
Introduction to Journalism,
SM108 Introduction to
Public Relations, BM101
Fundamentals of
Marketing)
3 SM218 Design & Thinking 4 SM110 Visual
Communication
4 SM221 3 SM101 Introduction to Mass
New Media Studies
Communication
5 KAF2022 Cooperative Placement 2 3 Fulfill at least 60% of Year 2
courses
6 MPU3421 Extracurricular Learning Experience 2 1 Must be taken in semester 4
(MPU – U4)
FREE ELECTIVE – CHOOSE 3 (To be taken in Year 2 and Year 3 )
CODE COURSE CREDIT PRE-REQUISITES
HOURS
SM340 Video Editing 3 SM114 Introduction to
Video Production
OR SM341 New Media Production and Strategies 3 SM221 New Media Studies
OR SM342 Corporate Social Responsibility and Event 3 SM108 Introduction to
Management Public Relations
OR SM207 Pop Culture 3
OR SM334 Advertising Campaign 4 SM103 Introduction to
Advertising
OR BB108 Organisational Behaviour 3
OR SL107 Introduction to Political Science 3
OR SL110 Critical Issues 3
OR SL113 Thinking and Being 3

5
 YEAR 3
CORE COURSES
CODE COURSE CREDIT PRE-REQUISITES
HOURS
1 SM319 Media, Law & Ethics 3 SM101 Intro to Mass
Communication, 3 of the
major electives (SM103
Introduction to Advertising,
SM106 Film Studies, SM113
Introduction to Journalism,
SM108 Introduction to
Public Relations, BM101
Fundamentals of
Marketing)
2 BM207 Entrepreneurship 3
3 SM210 Alternative Voices and Issues in Mass 3 SM101 Introduction to Mass
Communication Communication
4 SM346 Mass Communication Project 6 Pass 80% of year 1 and year
2 courses. Completion of 4
pathway courses including
the Capstone
5 SM348 Mass Communication Research 2 3 SM347 Mass
Communication Research 1
6 KAF2023 Cooperative Placement 3 3 Fulfill at least 60% of Year 3
courses
7 MPU3431 Extracurricular Learning Experience 3 1 Must be taken in semester 7
(MPU – U4)

PATHWAYS (To be taken in Year 2 and Year 3)

FILM & TELEVISION – STUDENTS ARE REQUIRED TO TAKE ALL 6 COURSES INCLUDING
CAPSTONE COURSE + 1 ADDITIONAL COURSE FROM OTHER PATHWAY
CODE COURSE CREDIT PRE-REQUISITES
HOURS
1 SM223 Film Production 4 SM106 Film Studies, SM114
Introduction to Video
Production, SM115 Writing
for Mass Communication
2 SM343 Film Appreciation 4 SM336 Directing and
Aesthetics
3 SM307 Documentary Production 4 SM114 Introduction to
Video Production
4 SM336 Directing and Aesthetics 4 SM106 Film Studies, SM114
Introduction to Video
Production
5 SM219 Scriptwriting 4 SM106 Film Studies
6 SM335 TV Production 4 SM219 Scriptwriting,
(CAPSTONE COURSE) SM307 Documentary
Production

6
JOURNALISM – STUDENTS ARE REQUIRED TO TAKE ALL 6 COURSES INCLUDING
CAPSTONE COURSE + 1 ADDITIONAL COURSE FROM OTHER PATHWAY
CODE COURSE CREDIT PRE-REQUISITES
HOURS
1 SM216 Photojournalism 4 SM109 Basic Photography;
SM113 Introduction to
Journalism
2 SM217 Editing 4 SM115 Writing for Mass
Communication, SM113
Introduction to Journalism
3 SM316 Feature Writing 4 SM115 Writing for Mass
Communication, SM113
Introduction to Journalism
4 SM345 New Media Journalism 4 SM113 Introduction to
Journalism
5 SM224 Broadcast Journalism 4 SM114 Introduction to
Video Production, SM115
Writing for Mass
Communication, SM113
Introduction to Journalism
6 SM339 Media Publishing for Print and New 4 SM218 Design and
Media (CAPSTONE COURSE) Thinking, SM217 Editing
and SM345 New Media
Journalism
MARKETING COMMUNICATIONS – STUDENTS ARE REQUIRED TO TAKE ALL 6
COURSES + 1 ADDITIONAL COURSE FROM OTHER PATHWAY
CODE COURSE CREDIT PRE-REQUISITES
HOURS
1 SM220 Creative Copywriting 4 SM103 Introduction to
Advertising; SM115 Writing
for Mass Communication
2 SM344 Marketing Strategies 4 SM103 Introduction to
Advertising;
3 SM338 Brand Communication 4 SM103 Introduction to
Advertising
4 SM333 Consumer Behavior 4 SM103 Introduction to
Advertising
5 SM328 Media Planning & Management 4 SM103 Introduction to
Advertising
6 SM337 Integrated Marketing Communication 4 Pass at least 3 Marketing
Campaign (CAPSTONE COURSE) Communication Pathway
courses including SM328
Media Planning &
Management.

7
COURSES DESCRIPTION

YEAR 1
SM101 Introduction to Mass Communication
This course introduces students to the history and major developments in mass media history and practice. It will
also guide students to have a better understanding of media literacy from a consumer perspective and provide
guidelines to students on career opportunities within the mass communication field.

SM109 Basic Photography

This course presents an overview on mechanical and digital cameras. It introduces the basic principles of
photography and explores how these principles can guide photography in practice. Students are required to explore
and discuss applications of photocomposition, perspective control, basic lighting and exposures.

SM 110 Visual Communications

This course provides an overview on the usage of images, icons and symbols for expressing ideas. It explores idea
generation techniques for visual communication problems. It also explores and experiment with creative solutions
for communication problems.

SM112 Introduction to Public Speaking

This course will help students to understand and apply attractive and effective use of verbal and nonverbal
communication and behavior in a public context. Through practical assignments, students will learn the skills
relevant to good speech communication: conception, organization, techniques of generating interest, the use of
audio-visual aids, audience inclusion and involvement, and overcoming performance apprehension.

SM114 Introduction to Video Production

A well-produced combination of visual images and audio can relay a sophisticated and powerful message in a short
amount of time. This module is designed to help students understand the basic concepts and techniques of video
and audio production for this to happen. Students will learn the fundamentals and elements of video and audio
technology and apply this knowledge to producing original short videos. Students will be encouraged to articulate
the stories they wish to tell and to develop the skills to communicate their messages. Students will also learn that
video production will require individuals to work in teams, and others will learn to develop their leadership abilities.

BB112 Fundamentals of Management

This course introduces the basics of management and organizational theories and their applications, including
methods used by managers in day-to-day operations.

SM115 Writing for Mass Communication

This course is designed to promote fundamental instruction and practice in writing as a basis for upper division
courses in such areas as advertising, public relations, journalism and broadcast communications. It is also an
introductory course designed to provide basic instruction in writing for print, broadcast and online media,
advertising and public relations.

KAF2021 Cooperative Placement 1

This course provides students with an opportunity to gain experience in the industry related to the field they are in.
Students will venture into an eight-week practical training in a company that will be assigned to them. With this
training, students will be exposed to the actual working environment and will learn about the functions within an
organization and how working individuals fit within the overall structure. Students will have the opportunity to
observe and perhaps relate practice to theory, and vice versa when they return from the internship.

SM103 Introduction to Advertising

This course introduces students to the history and the basic principles of advertising. Class activities will help
students consider the various strategies used by different organizations to meet specific marketing objectives.

8
SM106 Film Studies
This course introduces the basic principles and terminologies related to film. It presents the history of films and
discusses its effects on films of today. This unit also explores different perspectives of analyzing and critiquing film.
Students are required to explore, analyze and understand the principles of mise-en-scene in films.

SM113 Introduction to Journalism

This course provides a basic overview of the Malaysian and international press. Students are introduced to the basic
elements of news reporting. This unit also introduces the process of news writing. Students will be able to explore
and discuss the responsibilities of a journalist and identify and learn to apply different types of reporting techniques.

SM108 Introduction to Public Relations

This course introduces students to the history, practice and issues related to public relations. Class activities will give
students opportunities to examine public relations strategies in theory and in practice, particularly in the context of
meeting clients’ public relations objectives.

BM101 Fundamental of Marketing

This course addresses the essence of marketing concepts, theories and new coverage of the rapidly changing nature
of customer relationships with companies and brands.

YEAR 2
SM221 New Media Studies
This course is designed to provide students with detailed insight into the structures, management, processes,
economics and controversies surrounding the mass communication industries. This course will prepare the students
with the basics in being a manager in mass communication industry.

SM222 Creative Content Development

This introductory course focuses on principles, theories and practices of content development for a variety of media
genres, formats and distribution platforms. Students explore the development of creative and fact-based content by
using processes such as rapid prototyping, iterative design, story-chasing and script writing. Students emerge from
the course with an understanding of how to take their creative ideas from inception to the creation of compelling
content.

SM347 Mass Communication Research 1

This course will equip students with basic knowledge and skills about research methodologies and the process of
generating data for scientific inquiry.

KAF2022 Cooperative Placement 2

This course provides students with an opportunity to gain experience in the industry related to the field they are in.
Students will venture into an eight-week practical training in a company that will be assigned to them. With this
training, students will be exposed to the actual working environment and will learn about the functions within an
organization and how working individuals fit within the overall structure. Students will have the opportunity to
observe and perhaps relate practice to theory, and vice versa when they return from the internship.

YEAR 3
SM319 Media Law & Ethics
This course introduces students to the basic ethical and legal principles that guide media law. It presents a basic
overview of media law in Malaysia. Students study how ethical and legal issues affect the practice of media
professionals.

9
SM210 Alternative Voices & Issues in Mass Communications
This course provides students with historical, conceptual and comparative overviews and frameworks for thinking
about alternative sources of information and prevalent issues that affect the media. It identifies and discusses issues
such as press responsibility, freedom of speech, globalization and how they affect the media and media consumers.

SM346 Mass Communication Project

This course is designed to demonstrate the student’s excellence in an area of communication study. This course
provides guidelines and direction to students to complete their Final Year Project portfolio based on their pathway.

SM348 Mass Communication Research 2

These courses are designed to introduce the students to the basic principles and techniques of data collection and
analysis used in systematic research. The research process in Mass Communication is studied, with emphasis on
archival (library) and basic scientific research. Students will become familiar with the basic philosophy and
techniques of social science research, data collection methods, sampling procedures, and data analysis – preparing
them to be more discriminating readers of research reports and articles. Besides, they will also conduct a mini
research.

KAF2023 Cooperative Placement 3

This course provides students with an opportunity to gain experience in the industry related to the field they are in.
Students will venture into an eight-week practical training in a company that will be assigned to them. With this
training, students will be exposed to the actual working environment and will learn about the functions within an
organization and how working individuals fit within the overall structure. Students will have the opportunity to
observe and perhaps relate practice to theory, and vice versa when they return from the internship.

BM207 Entrepreneurship
This course module is designed to provide a comprehensive overview of Entrepreneurship as a concept and its
various intrinsic components. The module furthermore elaborates on the various paradigms of entrepreneurial
ventures and effective philosophy for a successful entrepreneurial venture.

BB108 Organisational Behavior

Organizational behavior studies the attitudes and behaviors of individuals and groups in organizations. The objective
of studying organizational behavior is to derive insights on how to effectively manage these attitudes and behaviors
and how organizations can be structured more effectively. The study of organizational behavior addresses questions
of attitudes such as job satisfaction, commitment to organizational goals, work motivation and organizational life,
for example, co-operation, conflict, innovation, ethical lapses, and group formation. This module also discusses the
implications of the external environment and organizational change on organizational behavior.

SM207 Popular Culture

This course provides an overview on contemporary popular culture. It introduces students to the basic concepts,
major forces and issues related to the development and consumption of popular culture. Students are required to
discuss the ways popular culture influences society and the world at large.

SM 334 Advertising Campaign

This course provides students an opportunity to synthesize and apply everything they have learned thus far, from
marketing strategy, planning, and research to media and visual communication. Students are to collaboratively
develop, present and sell an advertising campaign plan. They are to reinforce work habits that are consistent with
being a professional in the advertising industry.

SM340 Video Editing

The objectives of this subject are to introduce students to the digital video editing and to understand the role and
responsibilities of a film editor.

10
SM341 New Media Production and Strategies
This course is designed to provide students with detailed insight into the new media production materials and its
strategies. This includes research, content development, implementation, integrations, crisis management and
maximizing profit through new media. Students will be prepared in managing digital media marketing and crisis.

SM342 Corporate Social Responsibility and Event Management

This course is designed to introduce the concept of Corporate Social Responsibility and event management today
and its applications. This course will explore the dynamic world of Corporate Social Responsibility (CSR) with the
intent to provide a foundation of knowledge for business communicators.

PATHWAY: FILM & TELEVISION

SM223 Film Production
This course aims at equipping the students with the theoretical and practical knowledge specializing in film
production which is an essential for developing applications for journalism, broadcasting and advertising

SM343 Film Appreciation

This course introduces the narrative and stylistic techniques used in filmmaking in order to more fully understand how meaning
is constructed, conveyed, and interpreted in film.

SM307 Documentary Production

Students will be able to describe the difference between ENG and EFP, appreciate the various approaches to
documentary production through viewing well-known works. Students will learn how to use suitable equipment for
field production and editing techniques. Also, they will learn how to identify concepts and styles that are appropriate
for documentary genre and understand ethical and artistic issues as they apply it to documentary production.
Students will also understand teamwork development and scriptwriting.

SM 336 Directing and Aesthetics

This course educates students on the basic principles and techniques of film direction, and its application to two mini
film direction projects. Students are to critically analyze and discuss scripts in relation with how a film is shot. This
unit also develops student’s abilities in film direction, camera work and editing techniques. It also gives students a
sense of how a director works, thinks, feels and acts in a film production.

SM219 Scriptwriting
Students will critically discuss and apply the basic principles of scriptwriting involving construction and development
of characters, plot and dialogue development, structuring a scene, visual effects etc.

SM335 TV Production
This course is designed to introduce students to the professional learning environment so that they will have the
opportunity to apply the knowledge, experience, and skills gained throughout the programme. Students are given an
opportunity to conceptualize, research, propose, manage, produce and present a full-fledge screen work from start
to finish. Students will develop advanced skills and tacit knowledge required for TV production.

PATHWAY: JOURNALISM
SM216 Photojournalism
This course teaches students visual literacy, photographic techniques, ethics and presentation skills that will enable
them to become effective visual communicators.

SM217 Editing

11
To develop the know-how and know-what needed to perform the duties of an editor in print journalism, including to
read and edit a story, write headlines and captions, and to make basic design and layout decisions.

SM316 Feature Writing

This course evaluates and analyzes examples of good feature, interpretive, and persuasive writing. Students will
experiment with different styles and techniques of feature, interpretive and persuasive writing and develop story
ideas.

SM345 New Media Journalism

The impact of the internet on journalism is extensive and key aspects of this impact will be explored through this
course

SM224 Broadcast Journalism

This course serves as an essential media component bridging journalism and broadcasting. It explains the various
broadcast media in the market and their functions

SM339 Media Publishing for Print and New Media

This course creates a professional learning environment so that students will have the opportunity to apply the
knowledge, experience and skills gained throughout the programme. It also gives students an opportunity to
conceptualize research, propose, produce and present a business plan and a prototype for a print and/or online
publication.

PATHWAY: MARKETING COMMUNICATIONS

SM220 Creative Copywriting
This course introduces students to the basic principles and practice of copywriting and visual design of persuasive
messages. Students study the strategic elements that guide good marketing communication and develop the
necessary skills to write copy and create the appropriate visual effect based on research.

SM344 Marketing Strategies

This course is designed on helping students to become a strategic marketer, so that they can create, gain support for
and execute marketing plans that will build strong and enduring businesses.

SM338 Brand Communication

This course helps students to identify and discuss the basic principles of branding and brand management. They will
work with examples of business properties that can be branded, critically analyze and evaluate a brand position
strategy as well as the effectiveness of the creative elements in brands and branding strategies.

SM328 Media Planning & Management

On completion of this course, students should be able to develop analytical and problem-solving skills specific to
media planning and evaluation. They will learn to identify the relationships between marketing objectives/goals and
media plans.

SM333 Consumer Behavior

This course examines concepts and theories of consumer behavior necessary to understand and analyze the
consumers’ decision-making process in the marketplace. It provides an opportunity for students to apply these
concepts and theories of consumer behavior in the design, implementation and evaluation of marketing strategies.

SM345 Integrated Marketing Communication Campaign

This course provides an overview of integrated marketing communications. It identifies and discusses the basic
methods and stages involved in an integrated marketing communications campaign. Students are to develop and
produce an integrated marketing communications campaign based on real life marketing problem.

12
 Organisation Chart

Head of Department
Mass Communication
Course Advisor
Student Association Club
Mr. Ken Choong Eng Soon
[email protected]

Lecturer
Coop 1,2 & 3 Coordinator
Asst. Advisor Mass Communication Student Association Club
Student Welfare Committee
Mr. James Ly Toong Kwok
[email protected]

Lecturer
Year 2 & 3 Advisor
Advisor Broadcasting Club
Faculty Teaching and Learning Committee
Mr. Mohd Farizi Jamaluddin
[email protected]

Lecturer
Course Advisor
FQAE, OHSAS & Internal Audit Committee
Ms. Gloria Chan Choi Sim
[email protected]

Lecturer
Year 1 Advisor
Staff Welfare Committee
PICE Committee Member
Asst. Prof. Dr. Vimala A/p Govindasamy
[email protected]

Course Administrator
Student Visa Renewal
Student Dean List
Student Graduation List
Ms. Nur Fadhlina Binti Mohamed Yusof
13
[email protected]
UCSI UNIVERSITY STUDY PLAN
FACULTY OF SOCIAL SCIENCES & LIBERAL ARTS BACHELOR OF ARTS (HONS) IN MASS COMMUNICATION
Revision: Total credit hours to graduate: 122
Full Name: Intake:
ID No. Year: Semester
Code Year 1 Credit Mark Code Year 3 Credit Mark
SM101 Introduction to Mass 3
Communication Core Course

SM109 Basic Photography 3 SM319 Media, Law & Ethics 3

SM110 Visual Communication 3 BM207 Entrepreneurship 3

SM112 Introduction to Public 3 SM210 Alternative Voices and 3

Speaking Issues in Mass
Communication
SM114 Introduction to Video 3
Production Mass Communication 6
SM346
Project
BB112 Fundamentals of 3
Management SM348 Mass Communication 3
Research 2
SM115 Writing for Mass 3
Communication KAF2023 Cooperative Placement 3 3

MPU3223 University Life (MPU-U2) 3 MPU3431 Extracurricular Learning 1

Experience 3 (MPU – U4)
KAF2021 Cooperative Placement 1 3
Free Elective (Choose 3)
MPU3411 Extracurricular Learning 1
Experience 1 (MPU – U4) SM340 Video Editing 3

Major Elective (Choose 3) SM341 New Media Production

3
and Strategies
SM103 Introduction to Advertising 3
SM342 Corporate Social 3
SM106 Film Studies 3 Responsibility and Event
Management
SM108 Introduction to Public 3
Relations SM207 Pop Culture 3
SM113 Introduction to Journalism 3 SM334 Advertising Campaign 4
BM101 Fundamentals of Marketing 3 BB108 Organizational Behavior 3
Code Year 2 Credit Mark SL107 Introduction to Political 3
Science
Core Course

SM222 Creative Content 3 SL110 Critical Issues 3

Development SL113 Thinking and Being 3
SM347 Mass Communication 3
Research 1

SM218 Design & Thinking 4

SM221 New Media Studies 3

KAF2022 Cooperative Placement 2 3

MPU3421 Extracurricular Learning 1

Experience 2 (MPU – U4)

14
 MPU3143 Bahasa Melayu 3
Code Film and Television Pathway Credit Mark
Komunikasi 3 (only for
Course international students)

SM223 Film Production 4 MPU3353 Religions in Malaysia 3

(MPU – U3) (for local and
SM343 Film Appreciation 4 international students)
SM307 Documentary Production 4 MPU3213 Bahasa Kebangsaan A 3
(only for local students
SM336 Directing and Aesthetics 4
without credit for Bahasa
SM219 Scriptwriting 4 Melayu SPM Level)

SM335 TV Production (CAPSTONE) 4 Code English Requirement Credit Mark

Code Journalism Pathway Credit Mark Refer to Centre for

Languages
Course
SE004 Basic English 4
SM216 Photojournalism 4
SE005 English Foundation 4
SM217 Editing 4

SM316 Feature Writing 4

SM345 New Media Journalism 4 Remark:

SM224 Broadcast Journalism 4

SM339 Media Publishing for Print 4

and New Media (CAPSTONE)

Code Marketing Comm. Pathway Credit Mark

Course

SM220 Creative Copywriting 4

SM344 Marketing Strategies 4

SM338 Brand Communication 4

SM333 Consumer Behavior 4

SM328 Media Planning & 4

Management

SM337 Integrated Marketing Comm. 4

Campaign (CAPSTONE)

Code Mata Pelajaran Umum Credit Mark

...........................………………………
Compulsory Year advisor:
Date:
MPU3113 Hubungan Etnik (only for local 3
students) …………………………………………………
Student:
MPU3123 TITAS (only for local students) 3
Date:
MPU3173 Malaysian Studies (only for 3
international students) …………………………………………………
HOD
Date:
15
 Grading System

Classification of CGPA

16
 UCSI GRADUATE ATTRIBUTES

Graduate Attributes Indicators

Effective Communication The ability to present information in a highly coherent manner across
Skills different contexts:
• To speak proficiently
• To convey written information competently
• To utilize various information technology skills
• To present information precisely and accurately

Creative and Critical The ability to analyze, assess, and utilize different thinking skills to
Thinking Abilities determine the value of information and ideas:
• To utilize analytical thinking skills in different contexts
• To employ problem solving skills to resolve issues
• To think creatively to generate new ideas
• To use critical thinking skills to formulate alternative
approaches to learning
Ethical and Civic The ability to function as responsible individuals with ethical values
Responsibility who is accountable to the local, national, and international
community:
• To strive for justice, equality, honesty, and integrity in all
personal and professional pursuits
• To acknowledge and accept the common responsibility to
preserve the environment and its surroundings
• To actively contribute to the development of societal concerns

Knowledge of Disciplines The ability to demonstrate sound understanding of concepts, theories

and skills with effective application in relevant areas:
• To possess an in-depth knowledge of the discipline for
effective decision-making
• To transfer skills across different disciplines
• To articulate pertinent interdisciplinary issues
• To generate new knowledge in different disciplines

Interpersonal Skills The ability to work effectively and productively as a member of a

group:
• To interact and collaborate with others
• To commit and focus on group task or decision
• To uphold the integrity and passion for individual and group
work
• To acknowledge and appraise the contribution of others

Lifelong Learning The attitude of having a high regard for and commitment to
continuous learning:
• To actively seek new learning opportunities
• To use reflective thinking to generate new learning
• For continuous engagement in learning new knowledge
• To learn independently

Engaged Global Citizen The ability to function in an international context with a deep
appreciation for diversity:
• To develop greater appreciation for cultural and racial

17
 diversity
• To communicate effectively in cross-cultural contexts
• To think across national and international borders
• To function in a global environment
• To become more knowledgeable about international current
issues
Leadership The ability to lead in different contexts to innovate and create change:
• To initiate responsible actions to create change for the
common good
• To adopt and adapt change to motivate others
• To initiate the development of new ideas
• To lead with a high regard for ethical standards

Entrepreneurship and The ability to create and restructure a context and or an organization
Management Skills to innovate and generate business ideas:
• To evaluate the context and viability of an organization or
business
• To optimize available resources in a constraint environment
• To engage risk and reality in decision making
• To seek and network with different sources
• To generate new ideas for a new business venture
• To negotiate effectively

18
13.11 Supplementary Examinations (Please refer to your student
handbook)
13.11.1 General and Eligibility

The supplementary exam serves as a second but final attempt for a single course enrolment
for marginally failed students to demonstrate their understanding of the course. Students
with marks ranging from 40% to 49% are eligible to apply for the supplementary
examination.

Supplementary examinations must be attempted during the scheduled period as published in

the Academic Calendar. Requests for the examination to be brought forward or postponed
will not be entertained. The same applies to students (local/international) completing your
Co-op placement. Similarly, requests for a backdated supplementary exam will not be
approved.

Approval for supplementary exams will be considered if:

The aggregate marks of the other components of the course are significant for a maximum
mark in the supplementary exam that enables you to pass the course, and you have settled
all fees due including the supplementary exam fees.

The regulations governing the supplementary exam and computation of marks stated herein
are of a general nature and may not apply to all programmes. For programmes where the
computation of marks is also governed by external regulations (e.g. Architecture, A Levels,
Nursing and Medicine programmes), the external requirements will prevail. Therefore, you
are advised to consult your respective Dean of the Faculty/Director of the Centre/Institute or
designated staff of the Faculties/Centres/Institutes/Schools on the specific requirements for
such programmes.

13.11.2 Computation of Supplementary Marks and Capping at 50%

The component marks for supplementary examinations are as per the component marks of
the final examination. The score will replace the one obtained in the final examination. The
marks achieved in the supplementary examinations, together with the aggregate
components marks will contribute to the final mark. However, if the marks obtained in the
supplementary paper are lower than the previous achieved in the final examination, the
higher mark will be recorded in the transcripts (see Example 2 below). If marks computed
after the Supplementary exam are higher than 50% (e.g. 65%), the Supplementary results
will be capped at 50% instead of 65%.

13.11.3 Procedure and Fees

To apply for a supplementary examination, you:

Must meet the eligibility criteria (refer Clause 13.11). Register online within the stipulated
duration of supplementary examination application in accordance to the academic calendar.
Are required to make the supplementary exam processing fee payment at GFO, once
approval to attempt the supplementary examinations granted. Must submit the Form to the
Exam Centre for registration of the supplementary paper within the stipulated deadline as
published in the Academic Calendar. Payment of the supplementary exam fee does not

19
construe registration of the supplementary exam until and unless approval is granted and the
registration of the paper is completed.

13.11.4 Absenteeism in Supplementary Examination

Absenteeism from the supplementary exam is not acceptable. Payments made for the
supplementary paper are not refundable. If you missed your supplementary papers, you are
required to re-take the course in the current semester or in the following semester.

13.11.5 Appeals and Re-Evaluation of Supplementary Exam Results

Appeal to review results is not applicable for the supplementary examination. The results of
the supplementary exam are final and appeals or re-evaluation will not be entertained.

13.12 Courses without the Final Examination Component

In general, the supplementary examinations are not applicable to courses without a Final
Examination component.

However, if the final take-home project assignment is used solely as a final assessment
component, then that component may be regarded as an equivalent of the Final
Examination. If you failed that component, it is of the discretion of the
Centres/Faculties/Institutes/Schools to allowing you to re-submit it (within a reasonable
length of time). If re-submission is approved, you are required to pay the fee as per the
amount imposed on the Supplementary Examination. This practice is highly dependent on
the structure of the course and the weightage of the final project.

13.13 Improvement of Grades

There is no re-take/repeat to better the grade/CGPA of passed courses. All courses are
given a single attempt, unless it is a Fail grade.

20
NOTE:

21
22
23
24