Ch.

Charan Singh University, Meerut,

Syllabus of B.A. Journalism and Mass Communication (BAJMC)
W.e.f. 2021-22 (B.O.S. 05/06/2021 AC……………..)
(For University Department and Colleges)
(Three Years / Six semesters Programme)

PROGRAM OBJECTIVE

In the era of information revolution, Journalism and Mass Communication is playing a

vital role in spreading information in inducing change as well as in maintaining the
system of society. To fulfill these goals systematic education of Journalism and Mass
Communication has become inevitable.
B.A. Journalism and Mass Communication (BAJMC) is a carrier oriented course spread
over six semesters (Three Years). After Completion I year of the Course, students can
get Certificate in (JMC - Journalism and Mass Communication) after IInd year they can
get Diploma in JMC (JMC-Journalism and Mass Communication) and after third year
students can get Degree in Journalism and Mass Communication (B.A. JMC)
General Rules:
1. The whole programme (BAJMC) is divided into six semesters (Three Years). There
will be four theory papers in Ist, IInd, IIIrd and IVth semesters and in Vth semester
there are three theory papers and in VIth semester the number of theory papers are
two. In Ist, IInd, IIIrd and IVth semesters there will be a course related practical in
each semester. In Semester Vth there will be two practicals and in semester VI, the
number of practicals will be three. Each theory paper will carry 100 marks, out of
which an external examination will be held carrying 75 marks and internal
assessment of 25 marks and Course related practical-viva (Max. Marks 100) will be
conducted by external examiner only.
2. The six semester shall be devoted to practical of Audio-Visual Production, Profile
Study (Project Report),Internship-viva and two theory paper as described in the
syllabus details. Profile Study (Project Report) and Internship record practical-viva
shall be held towards the end of six semester and each separately will be examined
by a board of examiners consisting of one External and one Internal Examiner. The
examination of each practical shall be held towards the end of each semester.
Note: Admission rules the same as per G.O. and University Norms.
The Course BA JMC (B.A. in Journalism and Mass Communication) is designed to
offer comprehensive fundamental training in various fields of Mass Communication like:
Print Media, Radio, Television, Photo Journalism, New Media, Advertising, Public
Relations, Corporate Communication, Media Management, Development
Communication research and more.
The objective of BA JMC (B.A. Journalism and Mass Communication) is to enable the
students to understand the concept, scope and significance of mass communication
and its techniques; to familiarize and train the students with media techniques by
affording them an exposure to contemporary media skills and to provide an opportunity
to pursue their areas of interest in this educational stream to go for a carrier.

PROGRAMME OUTCOMES

 To equip students with the knowledge and essential skills required for working in
various media organizations with different mass communication apparatuses and
varied audiences need.

 To instill knowledge and fundamentals of communication in the students and hone

written -spoken communication skills essential for various media platforms.

 To encourage critical thinking, research aptitude, ethics and social responsibility

related to media in the students.

 To enhance the capacity of students to understand universal and domain – specific

values of Journalism and Mass Communication.

 Inculcate both generic and subject-specific skills to succeed in the field of

employment and standards of life

 This Programme develops scientific and practical approaches among the students
which helps in their daily life
 Ch. Charan Singh University, Meerut,
Revised Uniform Syllabus of B.A. (Journalism and Mass Communication w.e.f.2021-22
(B.O.S.05/06/2021 AC……………..)
(For University Department and Colleges)
(Three Years / Six semesters Programme)
Marks:100
Year Sem Subject Paper Name Credit
Ext. Int.
I Course-I Basics of Mass Communication and
4 75 25
Journalism
I Course-II General Hindi 4 75 25
I Course-III Digital Journalism 4 75 25
I Course-IV Advertising and Public Relations 4 75 25
I Course-V Computer for Mass Media 100
4
1 (Course Related Practical-Viva) (External Only)
II Course-VI Print Media (Reporting and Editing) 4 75 25
II Course-VII General English 4 75 25
II Course-VIII Mass Media Writing Skills 4 75 25
II Course-IX Photo Journalism 4 75 25
II Course-X Media Related Software 100
4
(Course Related Practical – Viva) (External Only)
III Course-XI Value Education 4 75 25
III Course-XII Corporate Communication
4 75 25

III Course-XIII Broadcast Journalism

4 75 25
(Electronic Media-I)
III Course-XIV Indian Political System 4 75 25

III Course-XV Graphics and Design 100

4
(Course Related Practical-Viva) (External Only)
2
IV Course-XVI Media Laws and Ethics 4 75 25
IV Media and Cultural Studies
Course-XVII 4 75 25

IV Television Journalism
Course-XVIII 4 75 25
(Electronic Media –II)
IV Course-XIX Indian Social System 4 75 25
IV Course-XX Print Media Production 100
4
(Course Related Practical-Viva) (External Only)
V Course-XXI Communication Research 4 75 25
V Course-XXII New Media Technology 4 75 25
V Course-XXIII Environment and Rural Communication 4 75 25
V Course-XXIV Newspaper Production 100
4
(Course Related Practical-Viva) (External Only)
3 V Content Production of New Media 100
Course-XXV 2
(Course Related Practical) (External Only )
VI Course-XXVI Media Management 4 75 25
VI Course-XXVII Development Communication 4 75 25
VI Audio-Visual Production 100
Course-XXVIII 4
(Electronic Media Practical-Viva) (ExternalOnly)
VI Profile Study 100
Course-XXIX 4
(Project Report) (ExternalOnly)
VI 100
Course-XXX Internship-Viva 4
(ExternalOnly)
 B.A. JMC
B.A. (JOURNALISM AND MASS COMMUNICATION)

YEAR-I
(SEMESTER- 1 & 2)

SEMESTER- I

Marks: 100
Year Sem. Subject Paper Name Credit
Ext. Int.
Basics of Mass
Course/
I Communication and 4 75 25
Paper -I
Journalism
Course/
I General Hindi 4 75 25
Paper -II
Course/
1 I Digital Journalism 4 75 25
Paper -III
Course/ Advertising and Public
I 4 75 25
Paper -IV Relations
Computer for Mass Media
Course/
I (Course Related Practical- 4 100
Paper -V Viva) (External Only)
 Programme/Class: Certificate
B.A.JMC Year: First Semester: First
Journalism and Mass Communication
Course/Paper- I

C-I Course Title: Basics of Mass Communication and

Journalism
Course Outcomes: The Student at the completion of the course will be able to :
 Prepare the students to understand psychology based course
 Students will get familiar with different types of Communication and Journalism
 Explain the need and importance of studying communication across life span
 Identifying the factors affecting Journalism

Credits:4 Compulsory
Max.Marks:100
(External : 75 + Internal :25)
Total No. of Lectures : 60

Part-A : Communication

No. of
Unit Topics
Lectures
Communication: Concept, Meaning and Definitions Need for
Communication, Elements of Communication, Types of
I 09
Communication, Process of Communication, 7 Cs of Communication.

Indian Concepts of Communication, Dialogue with Nature, Need &

Relevance of Indian Model of Communication with special reference
II 06
to Sadharnikaran

Communication Models :Berlo’s Model of SMCR, Osgood Model of

III Communication, Laswell Model of Communication, Shanon- 07
Weaver Model, Multi Step, Barriersin Communication

Theories of Mass Communication: Hypodermic theory of Mass

Communication,, Individual Difference Theory, Personal Influence
B 08
Theory, Sociological Theories of Mass Communication, Normative
theories of Mass Media.
Part-B : Journalism
Journalism: Meaning, Definition and Function, Journalism Education
V 07
in India, Journalism as a Profession, Types of Journalism.
Origin and Development of Media: Newspaper, Radio, Television and
VI 10
Digital Media, Role of Meerut Region Press in Freedom Struggle.
Duties and Responsibilities of Journalist, Values and Ethics of
VII Journalism. 04

VIII Press Council of India, RNI, Committees for Journalism. 09

Suggested Readings:

 Narula,Uma: 2006: Handbook of Communication, NewDelhi, Atlantic Pub.

 Narula,Uma: 2006: Communication Models, NewDelhi, Atlantic Pub.
 Narula, Uma, 2008, Mass Communication Theory and Practice, New Delhi, Haranand
Publication
 Agarwal, Veerbala and Gupta, V.S.:2001, Hand Book of Journalism and Mass
Communication, New Delhi, Concept Publishing
 Kumar,KevalJ.:2007: Mass Communication in India, Mumbai, Jaico Pub. (3rd edt.)
 McQuail,Denis : 2008:Mass Communication Theory,NewDelhi,VistarPub.,
 Malhan P.N. : 2017, Communication Media : Yesterday, Today and Tomorrow, New Delhi,
Publication Division
 Natrajan. J. : 2017, History of Indian Journalism, New Delhi, Publication Division
 नटराजन,जे, 2002, भारतीय ऩत्रकाररता का इततहास, नई ददल्ऱी, प्रकाशन विभाग,
 कुमार, केिऱ जे: 2017 भारत मे जनसंचार, मम्
ु बई, जयको ऩब्लऱकोनस ्
 ऩातंजलऱ, प्रेमचंद, 2002 : संचार लसद्ांत की रूऩरे खा, गाब्जयाबाद, के॰एऱ॰ऩचैरी प्रकाशन
 लसंह, श्रीकांतः जनसंचार प्रततरूऩ एिं लसद्ांत, िाराणसी, विश्िविद्याऱय प्रकाशन
Suggested Digital Platforms : e-PG Pathsala, Swayam Portal, IGNOU and UPRTOU online Study Material
 Programme/Class: Certificate Semester: First
B.A. JMC Year: First
Journalism and Mass Communication
Course/Paper-II

C- II Course Title: General Hindi

Course outcome:
 To learn Hindi language and develop proficiency
 To become competent in use the Hindi Language in Journalistic Approach

Credits:4 Compulsory
Max.Marks:100
(External : 75 + Internal :25)
Total No. of Lectures- 60
No.ofLect
Unit Topics ures

I शलद विचार, िाक्य, सऻा, लऱंग, िचन, कारक 7

सिवनाम, क्रिया, विशेषण, क्रिया - विशेषण, संबधबोधक,

II 8
समच्
ु चयबोधक, विस्मयाददबोधक
ऩयावयिाची शलद, विऱोम, समरूऩी, एकाथवक, अनेकाथवक शलद,
6
III उऩसगव और प्रत्यय
िाक्यांश के लऱए एक शलद एिं अथवभेद िाऱे शलद, मह
ु ािरे ,
4
IV अऱंकार

V ऩत्रऱेखन, अनच्
ु छे द ऱेखन, अनि
ु ाद, सारीश 10

VI ऱेख, तनबन्ध, अऩदित, सम्ऩादक के नाम ऩत्र 10

VII
मीडिया की भाषा, समाचारों में प्रयोग होने िाऱे शलद 07

VIII विऻाऩन में प्रयोग होने िाऱे ऱोकवप्रय शलद, कहानी ऱेखन 08

Suggested Readings:
 बाहरी, हरदे ि : सामान्य दहन्दी, इऱाहाबाद, प्रयाग प्रकाशन
 कुमार, सशु ीऱ : सामान्य दहन्दी, ऩटना, ऩटना प्रकाशन
 लसंह, िासदु े ि प्रसाद : सामान्य दहन्दी एिं भाषा लशऺण, ऩटना, ऩटना प्रकाशन
 Programme/Class: Certificate
B.A. JMC Year: First Semester: First
Journalism and Mass Communication
Course/Paper-III

C-III Course Title : Digital Journalism

Courseoutcome:This course aims:
 To provide introduction to Digital Journalism.
 To impart the knowledge of Computer Networks and social Networking Sites.

Credits:4 Compulsory
Max.Marks:100
(External : 75 + Internal :25)
Total No. of Lectures=60

Unit Topics No.ofLectures

Digital Communication: Meaning and Definition

I 6
Characteristics of Digital Communication
Characteristics of Internet
II Brief History of ISP 6
Search Engines
III Websites and its type 8

Email: Need and Importance

IV 8
E-Commerce

Brief History of e-newspapers in Hindi and English

V Reasons for the Growing Popularity of e-newspaper 8

Future aspects of e-newspapers

VI Limitations of Digital Journalism 6
Elements of Online Newspaper
VII Difference between Print and Online Journalism 6
News Portals
VIII Reporting, Writing and Editing for Online Newspaper 10

Suggested Readings:
 Nath,Shyam, 2002 : Assessing the State of Web Journalism, New Delhi, Author Press
 Ahmad,Tabraj,2003: Cyber Laws E-commerce and M-commerce, New Delhi, APH Publication
 Menon,Shailja,2003: Protection of Intellectual Property in Cyber Space, Delhi, Authors Press
 Talesra,Hemlata/Nagda, M.L.,2003 : Web Paged Learning, Delhi, Authors Press
 Chakravarthy,Jagdish,2004 : Net, Media and the Mass Communication, New Delhi, Author Press
 Ray,Tapas,2009:OnlineJournalism:ABasicText,NewDelhi,CambridgeUniversityPressIndia

nd
Verma,Deepika,2020:TheEra ofNewMedia,NewDelhi,A.R.Publication 2 Edition)
 Verma,Deepika,2020: Social Media :Language, Policy & Management, New Delhi, Parikalpna
Publisher.
 Programme/Class : Diploma
B.A.JMC Year: First Semester: First
Journalism and Mass Communication
Course/Paper-IV

C-IV Course Title : Advertising and Public Relations

Course outcome:
 Prepare the Students to understand basic concept of Advertising
 Students will get familiar with different types of Advertising
 To know about the ethics of Advertisement
Credits: 4 Compulsory
Max.Marks:100
(External : 75 + Internal :25)
Total No. of Lectures : 60
Unit Topics No. of Lectures
I Advertising : Concept, Definitions, Types and Functions,
Evolution of Advertising 03
Advertising Agencies : Functions, organizational structure,
II Advertising and Marketing mix. Advertising and Market 10
Research.
III Theories of Advertising, Motivation theory,
Consumer behavior, Advertising Appeals 09

Consumer Behavior: Factors, models and Brand positioning-

Creative Strategies-creating ads for FMCG products-Brand
08
IV promotions and sales promotions. Advertisements and Ethics.
ASCI
Advertising Research : Importance , Types
V Online Advertising: Process, Scene, Types, Creating 08
Measuring Online Advertising : CPC, CPM and other Methods
Public Relations : Nature and Scope, History, Definition, Role
VI and Function of Rr, Publicity, Public Opinion, Propaganda, 6
Public Affairs and Lobbying
PR Tools: House Journals, Press Conferences, Press
VII Releases, Exhibitions, Advertising, Media Tours. PR in Public 8
Sector, Private Sector, Multi Nationals
PRSI Theories of PR : Symmetrical & Asymmetrical, PRO,
VIII Corporate Communication : Corporate : Image, Identity 8

Suggested Readings:
 Sharma,S.& Kumar Deepak : 2003:Advertising Planning, implementation & Control,Jaipur,
Mangaldeep Publication
 Pant,N.C.: 2004: Jan Sampark Vigyapan Evam Prasar Madhyam New Delhi, Taxshila Publication (1st
edt.)
 Kundra,Shipra : 2005: Introduction to Advertising and Public Relations, New Delhi
 Anmol Publication (1st edt.)
 Jethwaney Jaishri & Jain Shruti : 2006: Advertising Management, New Delhi, Oxford University Press
 Mohan Savita : 2012: Trendsin Advertising Management ,NewDelhi, Enkay Pub.
 Patanjali,Premchand : 2008, Aadhunik Vigyapan, New Delhi, Vani Prakshan
 Gupta, U.C.:2012,Aadhunik Vigyapan Aur Jansampark, NewDelhi, Arjun Publishing House
 Kumar, Prashant: 2020: Advertising and Public Relations, Delhi, Parikalpna Publishing Co.
 Programme/Class: Certificate
B.A. JMC Year: First Semester: First
Journalism and Mass Communication
Course/Paper-V
Course Title: Computer for Mass Media
C-V (Course Related Practical-Viva)
Course Outcomes:
 Students will get familiar with Computer
 Acquaint students with practical knowledge of basics of Computer

Credits : 4 Compulsory
Max.Marks:100
(External only)
Total no. of Lab Periods : 30 (60 Hours)
No. of Lab.
Unit Topic
Periods
Fundamental of Computer
 History of Computer
I 04
 Hardware and Software

MS Word
 Interface, Mail Merge, Basics of MS Word
II 10
 Typing Hindi and English

MS Excel and PowerPoint Presentation

 Interface, Operating of MS Excel
III 10
 Preparing PowerPoint Presentation

Internet
 History of Internet
IV  Surfing, Content Searching, Finding Authentic Sources of 06
Content

Suggested Readings:
 Sinha, Pradeep and Priti: 2010, Computer Fundamentals, New Delhi, BPB Publications
 Rajaraman, V and Adbala, Neeharika: 2015, Computer Fundamentals, New Delhi, PHI,
Pvt. Ltd.
 Thareja, Reema : 2019, Fundamentals of Computers, Oxford University Press
 Faithe, Wampen : 2014, Computing Fundamentals : Introduction to Computer, Willey
Eastern
 Shrivastava, Niranjan : 2013, Fundamentals of Computers and Information System, New
Delhi, Dreamtech Press
 Verma,Deepika:2020, The Era of New Media, New Delhi, A. R. Publishing
CoVerma,Deepika:2020, Social Media: Language, Policy and Management, New Delhi,
Parikalpna Pub.
 SEMESTER- II

Marks: 100
Year Sem. Subject Paper Name Credit
Ext. Int.
Course/ Print Media (Reporting
II 4 75 25
Paper –VI and Editing)
Course/
II General English 4 75 25
Paper –VII
Course/ Mass Media Writing
1 II 4 75 25
Paper –VIII Skills
Course/
II Photo Journalism 4 75 25
Paper –IX
Course/ Media Related Software
II 4 100
(Course Related
Paper –X (External Only)
Practical-Viva)
 Programme/Class: Certificate
B.A. JMC Year: First Semester: Second
Journalism and Mass Communication
Course/Paper-VI

C-VI Course Title :Print Media

(Reporting and Editing)

Course outcome:
 Students will get Familiar with Art and Challenges of Reporting
 Students will get knowledge of Editing Methods, Tools and Symbol
 Students will learn about Role and importance of Translation in the field of
Journalism
Credits : 4 Compulsory
Max.Marks:100
(External : 75 + Internal :25)
Total No. of Lectures : 60
Part – A: Reporting
No. of
Unit Topics
Lectures
News: Concept, Meaning, Definition and Importance of News,
I Elements of News, News Value, Selection of News, Objectivity of 10
I News, Types of News.
Intro : Definition and Types
II FHeadline : Definition & Types
:Beat: Meaning and Importance and Types : Crime, Sports, Political, 06
Parliamentary, Court, Education, Art and Culture, Rural, Women
III Types of Reporting : Crime, Civil, Society, Culture, Politics,
Commerce and Business, Education, Development, Investigative 08
Reporting
IV Structure and Functions of newsroom of daily, weekly newspaper
and periodicals, different sections and their functions. 06

Part – B: Editing
Editing: Concept , Process and significance
Editing : Nature and Need for Editing, Principles of editing, editorial
desk and its function, Style Sheet – editing symbols, photo editing 8
V
Editorial Values: Objectivity, facts, impartiality and balance.
Proof Reading: Meaning, Definitions and Importance, Proof Reading
VI Symbols, New Techniques of Proof Reading 8

Translation: Meaning, Definition, uses and importance of translation

VII in Journalism, Translation of Government Orders 8

Structure of editorial Department: Role and Responsibilities of Media

VIII Persons: Editor, Sub Editor, Reporter, Layout Designer, Proof 6
Reader.
Suggested Readings:
 Harimohan,Joshi Shankar 1995: Khoji Patrakarita, New Delhi, Taxshila Publication
(1st edt.)
 Srivastava,K.M.2003: News Reporting and Editing, Delhi, Starline Publication
 Flemming and Hemmingway 2005, An Introduction to Journalism , New Delhi,
Vistaar Publications
 Sharma,Seema 2005: Journalism Reporting , New Delhi, Anmol Publication (1st
edt.)
 Puri,Manohar 2006: Art of Reporting, New Delhi, Pragan Publication
 Tripathi,RC 2013: Patrakarita ke sidhant, New Delhi, Naman Prakashan
 Palanithurai,G2008,Dynamics of New Panchayati Raj System on India, NewDelhi,
Concept Publishing Co.
 Chaturvedi,PremNath 2000: Aadhunik Samachar Patra Aur Prusht Sajja, Bhopal,
Madhya Pradesh Granth Academy
 Prabhakar,Manohar/Bhanavat, Sanjeev 2002: Sampadan Eavm Mudran Technic
Jaipur, Pultizer Insttitute of Comm. Studies (1st edt.)
 Harimohan 2003: Samachar Feature Lekhan Evam Sampadan Kala New Delhi,
Taxshila Prakashan (3rd edt.)
 Jain,Ramesh 2003: Sampadan Prasht Sajja Aur Mudran, Jaipur, Mangaldeep Pub.
(1st edt.)
 Moen,Darylr 2004: News Paper Layout & Design, Delhi, Surjeet Pub. (5th edt.)
 Harimohan 2004: Sampadan Kala Evam Proof Pathan, Delhi, Taxshila Prakashan
(2nd edt.)
Suggested Digital Platforms : e-PG Pathsala, Swayam Portal, IGNOU and UPRTOU
online Study Material
 Programme/Class: Certificate
B.A. JMC Year: First Semester: Second
Journalism and Mass Communication
Course/Paper-VII

C-VII Course Title : General English

Course outcome: This course is designed with an aim:
 To learn language and develop proficiency
 To become competent in the use of English Language in Journalistic Approach.
Credits:4 Compulsory
Max.Marks:100
(External : 75 + Internal :25)
Total No. of Lectures : 60

No. of
Unit Topics Lectures

Articles
I Parts of Speech 10
Figure of Speech
Sentences : Simple, Complex and Compound
II Propositions propositional phrases 08
Tenses
Correction of Common Errors
Choosing Correct Forms 06
III Rewriting Sentences
Compound Words
IV Words often mis-spelt and misused 06
Idioms, Antonyms, Synonyms
Homonyms, Acronyms
V One-Word Substitutes 06

Composition and Mechanics of Writing

Translation 08
VI
Précis, Paragraph, Expansion
Use of English Words in Hindi Newspaper
VII 06
Curriculum Vitae/Resume
Article Writing
VIII Letter & Application Writing, uses of references in writing 10
Suggested Readings:

 Wren,P.C.& Martin: High School Grammar & Composition, NewDelhi,S.Chand & Co. Ltd.
 Agarwal Malti :2008, Remedial English Language, Meerut, Krishna Publication
 Agarwal, Malti:2008, Professional Communication, Meerut, Krishna Publication
 Sinha R.P.: 2002, How to write Correct English, Patna, Prabhat PublicationSS
 Programme/Class: Diploma
B.A. JMC Year: First Semester: Second
Journalism and Mass Communication
Course/Paper-VIII

C-VIII Course Title :Mass Media Writing Skills

Course outcome:
 Students will know about types of media writing
 To enhance writing skills in students
Credits:4 Compulsory
Max.Marks:100
(External : 75 + Internal :25)
Total No. of Lectures : 60

Unit Topics No. of Lectures

Types of Media Writing
I Writing for Newspapers and Magazines 08
Creative Writing, Narrative Writing
II Interpretative writing 07
Feature: Concept and Meaning
III Types of Feature 08
Ingredients of feature writing
Reportage
IV 07
Writing for Radio and TV Programmes
Edit Page writing : Leader writing
V Write-Ups 08
Middles
Opinion Writing
VI Letter’s to Editor 07

Technical Writing : Science, Business, Environmental

VII Difference between Newspaper and Magazine Writing 08

Freelance Writing
VIII 07
Qualities of Freelance Journalist

Suggested Readings:
 Chadhdha,Savita : 1998 : Modern Journalism and News Writing, Delhi ,Taxshila Prakashan,
 George,A. Hough : 2006,Newswriting,NewDelhi,KanishkaPublishers
 Tripathi.RC. and Agarwal Pawan, Media Lekhan, Lucknow, Bharat Prakashan
 Tripathi,RC 2013: Patrakarita ke sidhant, New Delhi, Naman
Prakashan
 Pant.,N.C.2008, Media Lekhan ke Sidhant, Delhi, Taxshila
Prakashan
 Mishra, Chandra Prakash:2013 Media Lekhan Sidhant aur Vyavhar, SanjayPublisher
 Mehta. Yashoddhara : 2018, Media lekhan Sidhant aur Prayog, Delhi, Rawat Publication
 Prasad. Govind and Pandey Anupam:2011, Media Lekhan aur Sampadan Kala, N. Delhi Discovery
Pubishing House
Suggested Digital Platforms : e-PG Pathsala, Swayam Portal, IGNOU and UPRTOU online Study Material
 Programme/Class: Certificate
B. A. JMC Year: First Semester: Second
Journalism and Mass Communication
Course/Paper-IX

C-IX Course Title : Photojournalism

Course outcome:
 Students will come to know about the basics of Photography
 Students will gain knowledge about different types of Photography
 To make students able to use Photo Editing Software
Credits:4 Compulsory
Max.Marks:100
(External : 75 + Internal :25)
Total No. of Lectures : 60

No. of
Unit Topics
Lectures
Photography: Origin and Definitions of Photography, Camera
I 7
And It’s Evolution.
Modernization of Photography and its use in Mass Media, Digital
II Photography 8

III Cameras, Lenses, Tripods, Monopods, Camera bags, Digital

Storage. 10
Different types of Lighting: Natural Lighting, Artificial Lighting,
IV The reflection of light, Outdoor and Indoor Lighting Equipment 5
and photographing.
News Photography, Sports Photography, Portrait Photography,
V 7
Fashion Photography.
VI Wild Photography, Advertisement Photography. Photo Feature. 8
Photo Editing Software : Microsoft Office Picture Manager,
VII CorelDraw, Adobe Photoshop Elements, Photoshop CC 8
(Creative Cloud)
Correcting Imperfect images: Picture Orientation, Cropping,
VIII 7
Levels, Altering Brightness and Contrast, Red eye.
Suggested Readings:
 Barnbuaum, Bruce : 2010, The Art of Photography, San Rafael-USA, Rocky nook
 Elkinis, James: 2007, Photography Theory, Routledge
 Peterson, Bryan:2011, Understanding Flash Photography, Penguin Random House
 Kelby, Scott : 2006, Digital Photography, San Francisco, Peachpit Press
 Syl,Arena:2012, Lighting for Digital Photography: From Snapshots to Great Shots,
Peachpit Press
 Dilwali, Ashok:2018, All About Photography, New Delhi, National Book Trust
Suggested Digital Platforms : e-PG Pathsala, Swayam Portal, IGNOU and UPRTOU
online Study Material
 Programme/Class: Certificate
B.A. JMC Year: First Semester: Second
Journalism and Mass Communication
Course/Paper-X

C-X Course Title: Media Related Software

(Course Related Practical-Viva)
Course Outcomes :
 Ability to Handle Media Related Software
 Able to Edit Audio-Video Content
 Able to Prepare Graphics
Credits : 4 Compulsory
Max.Marks:100
(External :100)
Total No of Lab periods: 30 (60 Hours)

Unit Topic No. of Lab

Periods
I Software related to Print Media : Adobe PageMaker, Coral Draw 10
II Photoshop, QuarkXPress, InDesign 5
Audio-Visual Software : Sound Forge, Nuendo, Adobe premiere Pro, 7
III
Edius Software
IV VFX Software (Visual Effect Software / Motion Graphic Software) 8
Suggested Readings :
 User Guide of Various Software

\
 B.A. JMC

YEAR-II
(SEMESTER-3 & 4)

SEMESTER-III

Marks: 100
Year Sem. Subject Paper Name Credit
Ext. Int.
III Course/ 4 75 25
Value Education
Paper -XI
III Course/ Corporate Communication 4 75 25
Paper –XII
Course/
III Broadcast Journalism 4 75 25
Paper –XIII
(Electronic Media- I)
2
Course/
III Paper –XIV Indian Political System 4 75 25

III Course/ Graphics and Design 4 100

Paper -XV (Course Related Practical-Viva) (Only External)
 Programme/Class : Diploma
B.A. JMC Year :Second Semester:Third
Journalism and Mass Communication
Course/Paper-XI

C-XI Course Title: Value Education

Course out comes: This course is designed
 To introduce meaning, aim significance of value education.
 To explain the role of value education in personal development and nation building.

Credits:4 Compulsory
Max.Marks:100
(External : 75 + Internal :25)
Total No. of Lectures=60

No. of
Unit Topics Lectures
Meaning and Significance of Value
Types of Value , Role of Culture and Tradition
I 07
In Value Education

Value Education in Indian Society

Role of Shrimad Bhagwat Geeta in the Indian Values and
II 09
Culture

Value Education for Self Development

III 08
Self-Analysis and Introspection,
Sensitization towards Equality, Physically and Mentally
Challenged Respect to persons according the basis of their
IV 07
age, Experience etc.

Value Education for Nation Building

V 07
Respect to Indian constitution and National Values,
Demographic Character of Indian Society,
VI Integrity of India 06

Media and Social Values

VII 08
Role of Voluntary organizations in value education
Role of Media in creating awareness
VIII Role of Various Institutions in inculcating values 08

Suggested Readings:
 Chitakra,M.G. :2003: Education and Human Values, New Delhi, APN Publishing Corporation
 Chakravarthy,S.K.: 1999 : Values and Ethics for Organizations : Theory and Practice, N.Delhi,
Oxford University Press
 Sachchidananda,M.K. 1991 : Ethics, education, Indian Unity and Culture, Delhi,
Ajanta Publications
 Goel,ArunaandGoel, S.L. 2004:HumanValuesandEducation,NewDelhi,JBAPublisher
 Programme/Class :Diploma
B. A. JMC Year: Second Semester: Third
Journalism and Mass Communication
Course/Paper-XII

C-XII Course Title : Corporate Communication

Course outcome:
 Students will learn about the basic concept of Corporate Communication
 To understand about the process of Media Planning, Press Conference and Press
Briefing
Credits:4 Compulsory
Max.Marks:100
(External : 75 + Internal :25)
Total No. of Lectures : 60

No. of
Unit Topics Lectures

Corporate Communication : Concept, Definitions and Evolution

I 07
of Corporate Communication in India.
Corporate Communication Functions. Need for Corporate
II 08
Communication. Corporate Public Relations.
Corporate Social Responsibility, Corporate Communication and
06
III Management.
Defining strategy and its relevance in Corporate Communication,
IV 09
Campaign planning, crisis management Techniques.
Media Planning and Media Selection, Building a distinct.
V Corporate identity. Making of Logo, House style, Lettering and 08
process.
Organizing press Conferences, Press Briefings Proactive and
VI reactive media relations. 07
Brand: Meaning, Concept, significance, Characteristics of
brands, Product, Product vs. Corporate Branding, Functions of 08
VII Brand, Process of Branding.
Developing Brand Identity and Personality, Brand Strategies,
VIII Brand Sponsorship, Brand Extension, Multiple Branding, Co- 07
branding its type.
Suggested Readings:
 Jethwani,JaishreeJ.:Corporate Communication, Oxford Unviersity Press
 Cutlip, ScottM. :, Center, Allen H., Broom Glen M., ;Effective Public Relations, Person
Education
 Wilcox, Dennis L, Study Guide for Public Relation : Stratefies and Tactics; Academic Internet
Publisher
 Chatterji, Madhumita, Corporate Social Responsibility, Oxford University Press
 Keller L Kevin, Strategic Brand Management, Person Education
 Majumdar, R., Product Management in India; Person Education
 Kapferre, Jean-Noel; The New Strategic Brand Management; Koga Page
 Kumar, Prashant: 2020: Advertising and Public Relations, Delhi, Parikalpna Publishing Co.
 Programme/Class: Diploma
B.A. JMC Year: Second Semester:Third
Journalism and Mass Communication
Course/Paper-XIII

C-XIII Course Title : Broadcast Journalism

(Electronic Media-I)
Course outcome:
 Students will get the knowledge of history and development of Radio
 Students will come to know about different types of Radio Programme
Credits:4 Compulsory
Max.Marks:100
(External : 75 + Internal :25)
Total No. of Lectures : 60

Unit Topics No. of Lectures

History and Development of Radio in World Scenario,
I
History and Growth of Radio in India, 08
Characteristics of Radio
Three Modes of Transmission AM,SW,FM
II 06
Organizational Structure of All India Radio
Radio Programs : Spoken Words, Music
III 08
Specific Audience Programmes, Interview, Talk, Discussion
Radio Feature, Radio Play,
IV 08
Radio Bridge, Radio Commentary
Language of Radio, Writing of Radio News : Structuring Radio
Copy, Editing Agency Copy, Reporter’s Copy, Compiling Radio
V News Programmes, News Capsuling 08
Radio Commercials, Radio Jingles
Educational Radio
VI Community Radio 06
Qualities of Presenter / Radio Jockey
Importance of Pronunciation and Voice Modulation 06
VII Introduction to Microphones
Radio Programme Production:
VIII Pre-Production, Production, Post Production 10

Suggested Readings:
 Luthra,HR : 1986: Indian Broadcasting, New Delhi, Publication Division,Govt. of India
 Ravindran,RK: 1999: Handbook of Radio TV and Broadcast Journalim, New Delhi,
Anmol Publication (1st edt.)
 Mehra,Ramesh : 2007: Media aur Prasaran, New Delhi,
 Sharma,Kaushal : 2007:RadioPrasaran,NewDelhi,PratibhaPublication
 Katheria,Naresh : 2013, Radio Madhyam evam Takniki, Delhi, Shilpyan Prakshan
 Kumar,Prashant : 2015,BharatMeinRadioPrasaran,NewDelhi,A.R.Publication
Programme/Class : Diploma Year: Second
Semester: Third
B.A. JMC
Journalism and Mass Communication
Course/Paper-XIV

C-XIV Course Title : Indian Political System

Course outcome:
 Students will get Familiar with Indian Constitution
 Students will get the knowledge of Indian Political System
Credits:4 Compulsory
Max.Marks:100
(External : 75 + Internal :25)
Total No. of Lectures : 60

Unit Topics No. of Lectures

The Simon Commission, Government of India Act 1935

I Foundation of Indian Constitution, Preamble and Specific 10
features of Indian Constitution.
Fundamental Rights and Fundamental Duties, Directive
II 10
Principles of State
Indian Parliament : Rules of Procedure and Conduct of
Business
III 12
President, Speaker of Loksabha, Chairman of Rajya Sabha,
Prime Minister and Council of Ministers.
Legislative and other procedure, Passing of Bills, Procedure of
IV Passing Budget and Constitution Amendment Bills, 08
Parliamentary Committees and Functions
Center State Relations, State Legislature: Governor, Chief
V 08
Minister and Council of Ministers
Panchyati Raj and Local Government. Judicial System in India:
VI Supreme Court, High Court, Subordinate Court. 4
Citizenship and CAA, NRC, Article 370 Abolition
Changing nature of Indian Party System
VII 4
National Parties, Regional Parties
Interest and Pressure Group
VIII 4
Political Participation and Voting Behavior
Suggested Readings:
 Basu, D.D. : 2013, Introduction to the Constitution of India, New Delhi, Lexis Nexis Bitterworths
India
 Basu, D.D. : 2013, Bharat ka Samvidhan Ek Parichay, New Delhi, Lexis Nexis Bitterworths India
 Kashyap,Subhash:2011,Hamari Sansad, New Delhi, National Book Trust
 Jain,Pukhraj :2015,Bhartiya Shasan Evam Rajniti, New Delhi, Sahitya Bhawan
 Jain,Pukhrajand Rajesh:2015, Bhartiya Samvidhan, Delhi, SBPD Publishing House
Suggested Digital Platforms : e-PG Pathsala, Swayam Portal, IGNOU and UPRTOU online Study Material
 Programme/Class : Diploma
B.A. JMC Year: Second Semester : Third
Journalism and Mass Communication
Course/Paper-XV

C-XV Course Title : Graphics and Design

(Course Related Practical-Viva)
Course outcome :
 Able to design advertising and make plan for that
 Understand Public Relations and able to make good Public Relations campaign
 Know Press Briefing, Press Conference and others

Credit : 4 Compulsory

Max.Marks:100
(External Only)
Total No. of Lab Periods : 30 (60 Hours)

Unit Topics No. of Lectures

Design Print Advertising for His/her Institute
I 6
Design Visual Advertising for His / her Institute and also for any
II Historical or Religious Place 12

Prepare Radio Advertisement for His / her Institute

III 5
Case Study of any one the Advertising National Campaign
IV 7
Suggested Readings:
 Parker A. David an Batra Rajiv, Advertising Management, New Delhi, Practice Hall
 Ahuja, B.N. and Chhabra S.S., Advertising, New Delhi, Surjeet Publications
 Chunawalla, S.A. and Sethia K.C. : 2014, Foundation of Advertising : Theory and
Practice, Mumbai, Himalaya Publishing House
 Mehta, D.S., 1998, Handbook of Public Relations in India, New Delhi, Allied Publisher
 Kulshrestha, Vijay, Vigyapan aur Prachar Madhyam, Jaipur, Panchsheel Prakashan
 Kumar, Prashant: 2020: Advertising and Public Relations, Delhi, Parikalpna Publishing
Co.
 B.A. JMC

YEAR-II

SEMESTER-IV

Marks: 100
Year Sem. Subject Paper Name Credit
Ext. Int.
Course/
IV Paper –XVI Media Laws and Ethics 4 75 25

Course/
IV Paper –XVII Media and Cultural Studies 4 75 25

Course/
Television Journalism
2 IV Paper –XVIII 4 75 25
(Electronic Media-II)
Course/
IV Paper –XIX Indian Social System 4 75 25

Print Media Production

Course/ 100
IV (Course Related Practical- 4
Paper –XX (Only External)
Viva)
 Programme/Class: Diploma
B. A. JMC Year: Second Semester: Four
Journalism and Mass Communication
Course/Paper-XVI

C-XVI Course Title : Media Laws and Ethics

Course outcome:
 To know about the concept of law
 To make students aware of various media Associations and Organizations
Credits:4 Compulsory
Max.Marks:100
(External : 75 + Internal :25)
Total No. of Lectures : 60

No. of
Unit Topics
Lectures
Law : Concept, Meaning and Definition
I Law and Justice 08
Society , Press and Law
Indian Constitution and Press
II 07
Freedom of Speech and Expression
Parliamentary Privileges
III 08
Contempt of Court
Press and Registration of Book Act
IV 07
Official Secret Act
Defamation
V Copy Right Act 08
Working Journalist Act
Digitations and Conditional Access System
VI Cinematography Act 07
Cyber Laws
Right to Information Act
VII Prasar Bharti Act 08
Cable TV Regulation Act
Media Associations and Organizations : PCI, INS, Editors Guild
Audit Bureau of Circulation,
VIII Different Committees : Chanda, Nayyar, Verghese, Joshi 07
Media Ethics
Suggested Readings:
 Trikha,NK:2012, Press Vidhi, Varanasi, Vishvidyala Prakashan
 Neelamdar,M:2009, Media Laws and Ethics, New Delhi, Prentice Hall, India Learning Pvt. Ltd.
 R.S. Myneni:2020, Media Law, New Delhi, Asia Law House
 Bansi, Munna:2014, Mass Media and Related Laws in India, Kolkata, Booksway
 Kundra,s:2005, Media Laws and Indian Constitution, New Delhi, Anmol Publication
 Prasad, Kiran:2011, Media Law In India, Kluwer Law International
 Dixit, Anil K:2006, Press Laws and Media Ethics, Reference Press
 Basu, D.D., 2020, Introduction to The Constitution of India, Gurgaon, Lexis Nexis
 Basu, D.D. 2005, Law of the Press in India, N. Delhi, Prentice Hall of India
 Singh, Srikant:Janmadhyam Kanoon evam Uttardayitva, N.Delhi, Satyam Publishing House
 Singh, S.Swaroop : 2004,PressaurBhartiyaSansad, N.Delhi,ClassicalPublishingCo.
Suggested Digital Platforms : e-PG Pathsala, Swayam Portal, IGNOU and UPRTOU online Study
Material
 Programme/Class: Diploma
B. A. JMC Year: Second Semester: Four
Journalism and Mass Communication
Course/Paper-XVII

C-XVII Course Title : Media and Cultural Studies

Course outcome : Students will gain knowledge about:

 Concept of Culture
 Intercultural change
Credits:4 Compulsory
Max.Marks:100
(External : 75 + Internal :25)
Total No. of Lectures: 60

No. of
Unit Topics
Lectures
I Culture : Concept, Meaning and Definitions
Nature of Culture, Characteristics of Culture. 06
II Communication and Culture
Role of Religion and Tradition in Cultural Integration 09
Importance of Ramayana and Mahabharata in Indian Culture
III Popular Culture, Mass Culture, Folk Media as a form of Mass 08
Cultural, Mass Media and Cultural Change
IV Mass Media and Intercultural Change 07
Media as Texts, Signs and Codes in Media, Discourse and
Analysis, Understanding media Culture, 08
V
VI Nation, Class and caste issues in Media
07
Uses and Gratification Approach, Reception Studies, Active 09
Audiences, Women as Audiences, Fandom, Media Sub Cultures:
VII
VIII Digital Media Sub Cultures. 06
Suggested Readings:
 R. Hammer and K. Douglas :2009, Media/Cultural Studies, Newyork, Peterlong
 C.James and M David:2005, Media and Cultural Theory, London, Routledge
 K.Douglas:2020, Media Culture, London, Routledge
 McQuail,Denis : 2008:MassCommunicationTheory,NewDelhi,VistarPub.
 Kumar,KevalJ.:2015: Mass Communication in India, Mumbai, Jaico
Pub.
 Gupta,N.L:1998, Cross Cultural Communication, New Delhi Concept Publishing Co.
Suggested Digital Platforms : e-PG Pathsala, Swayam Portal, IGNOU and UPRTOU online
Study Material
 Programme/Class : Diploma
B. A. JMC Year: Second Semester: Four
Journalism and Mass Communication
Course/Paper-XVIII
C-XVIII Course Title : Television Journalism
(Electronic Media-II)
Course outcome:
 To make students aware of nature and importance of Television
 To impart knowledge about different types of Television programmes
 To make students understand the process of Television Programme Production
Credits:4 Compulsory
Max.Marks:100
(External : 75 + Internal :25)
Total No. of Lectures : 60
No. of
Unit Topics
Lectures
History and Development of Television in India
I 05
Nature and Importance of Television
Characteristics of TV as Compared to other media
II 04
Mode of Transmission : Terrestrial Satellite TV, Cable TV
Nature and Types of TV Programmes
III 04
Fictional Programmes : Soap Opera, Serials, Films
News Based Programmes : Talk, Discussion, etc.
Educational Programme
IV 12
Commentary, Documentary
Reality Shows
Elements of TV News
V Sources of TV News 05
Types of TV News Bulletins and their Structure
VI Basic Principles of TV News Writing 10
News Package
Television Programme Production
Pre Production
VII Production 10
Post Production
Anchoring and Presentation :
Pronuncition
VIII Body Language Art of Anchoring 10
News Reading Art of Interview
Suggested Readings:
 Ravindran,R.K. :1999 :Hand Book of Radio T.V and Broadcast Journalism, New
Delhi,AnmolPublication (1st edt.)
 Sinha,P.C : 2005: Encyclopedia of Broadcasting TV & Radio, New Delhi , Anmol Publication
(1st edt.)
 Firoz,Mohd : 2005: Television in India, Delhi, SagePublication (1 ed.)
st

 Todorovic,Aleksendar Louis: 2006: Television Technology, New Delhi, Focal press

 Friedmann,Anthony : 2007 : Writing for Visual Media, New Delhi, Focal Press (2nd edt.)
 Boyd,Andrew: 2007: Broadcast Journalism (Techniques of Radio and Television News) N.
Delhi, Focal press (5th edt.)
 Ivan,Cury : 2011: Directing and producing for Television, London, Focal Press
 Singh,Mahaveer : 2014: Doordarshan Live, Delhi, Shilpyan Prakashan
 Singh,Mahaveer : 2014:DoordarshanMadhyamEvamTakniki,Delhi,ShilpyanPrakashan
Suggested Digital Platforms : e-PG Pathsala, Svayam Portal, IGNOU and UPRTOU online Study Material
Programme/Class : Diploma
B.A. JMC Year: Second Semester:Four
Journalism and Mass Communication
Course/Paper-XIX

C-XIX Course Title : Indian Social System

Course outcome:
 Students will get Familiar with Indian Society
 Students will get the knowledge of Social Structure of Indian Society
Credits:4 Compulsory
Max.Marks:100
(External : 75 + Internal :25)
Total No. of Lectures : 60

Unit Topics No. of Lectures

Society: Concept and Definitions. Introduction to Indian Social
Structure. Social Stratification in India. Faith and Belief in India. 08
I Social Institutions: Family, Community, Social Groups.
Social Change: Concept, Process, Types and agents/factors.
II Types of Society and Communication: Ancient, Recent, Past 07
and Present.
III
Family Structure in Indian Society. Family Culture in India. 05
Marriage and Kinship in Indian Social System. Changing Indian
IV 07
Society.
Caste System in Indian Society. Characteristics of Caste
System. Intercultural Communication, Role of Intercultural 08
V
Communication in diverse society.
Culture: Tradition and Values. Various aspects of Indian
07
VI Culture, Individualism and Collectivism.

Social Issues and Mass Media: Human Rights, Consumerism,

10
VII Women Empowerment.
Access, Community Participation,
VIII Impact of Media on Society 08
Globalization
Suggested Readings:
 Ravindran,R.K. 1999: Media and Society, New Delhi, Common Wealth Publication, (1st edt.)
 Campbell,Richard 2000: Media And Culture,New York, Bedford Publication, (IInd edt.)
 Singh,J.K.2002: Media Culture and Communication, Jaipur, Mangaldeep Publication (1 st edt.)
 Sharma,R.S. 2002: Material Culture and Social Formation in Ancient India, New Delhi (1st edt.)
 Prabhakar,Manohar/Bhanawat Sanjeev 2004: Human Right ,Jaipur, University Book House (P) Ltd
(1stedt.)
 Kumar,KavelJ.2015: Mass Communication in India ,Delhi, Jaico Publication House (IIIrd edt.)
 Ahuja,Ram 1993, Indian Social System, New Delhi, Rawat Publisher
 Ahuja,Ram 1992, Social Problems in India, New Delhi, Rawat Publisher
Suggested Digital Platforms : e-PG Pathsala, Swayam Portal, IGNOU and UPRTOU online Study Material
 Programme/Class : Diploma
B.A. JMC Year: Second Semester: Four
Journalism and Mass Communication
Course/Paper-XX

C-XX Course Title: Print Media Production

(Course Related Practical-Viva)

Course outcome :
 Able to Produce Photo Feature
 Plan & Prepare Print Media Content
 Develop understanding for House Journal Publication

Credit: 4 Compulsory
Max.Marks:100
(External Only )
Total No. of Lab Periods : 30 (60 Hours)

No. of
UNIT Topics Lab
Periods
All the Students have to design two pages Newspaper in A3 size using
InDesign/QuarkXPress. PowerPoint: At least one presentation of not
I 8
less than 10 slides on any topic assigned. All assignment should be
submitted in a C.D. format to the Department.
All the students have to make their Institute’s House Journal of at least
II 8
20 pages including articles, photographs and stories etc.
All the students have to write 05 articles on any two current social issue
III 7
and make a separate file and submit it to the Department.
All the students have to create a photo feature with at least 07
IV Photographs of 12 X 7 inches and submit the print out of the same in the 7
Department.

Suggested Readings :
 Sarkar, N.N. 2013, Art and Print Production, Oxford University Press
 Pace Kayanna, Designer’s Guide to Print Production
 Collins Wayne , Graphic Design and Print Production
 BA JMC

YEAR-III
(SEMESTER-5 &6)

SEMESTER-V

Marks: 100
Year Sem. Subject Paper Name Credit
Ext. Int.
Course/
V Communication Research 4 75 25
Paper -XXI
Course/
V New Media Technology 4 75 25
Paper -XXII
Course/
V Environment and Rural 4 75 25
3 Paper -XXIII Communication
Course/ 100
V Newspaper Production 4
Paper -XXIV (Course Related Practical-Viva) (External Only
Course/ Content production for New
V Media 4 100
Paper -XXV
(Course Related Practical-Viva) (External Only)
 Programme/Class : Degree Year: Third
Semester: Fifth
B. A. JMC
Journalism and Mass Communication
Course/Paper-XXI

C-XXI Course Title : Communication Research

Course outcome:
 Gain knowledge of Research Methods and Techniques
 Able to develop scientific knowledge
 Practical Knowledge of Research on various issues
Credits:4 Compulsory
Max.Marks:100
(External : 75 + Internal :25)
Total No. of Lectures : 60

No. of
Unit Topics
Lectures
Communication Research: Meaning, Definition and
Importance, Scientific Approach for Communication
I Research Communication Research in India, Nature and 07
Scope of Communication Research, Research and
Communication Theory’s
Process of Research, Types of Research, Formulating a
II Research Problem, Research Design : Meaning, Definition 07
and Importance, Types of Research Design
Variable : Meaning, Definition and Types, Importance of
variables, Scaling Techniques, Hypothesis, Hypothesis:
III 10
Meaning Definition and Importance, Types of Hypothesis,
Hypothesis Testing
Methods of Communication Research : Census Method,
IV Survey Method, Observation Method, Clinical Studies, Case 08
Studies, Pre Election Studies, Exit Poll, Content Analysis
Data : Meaning Definition and Importance of Data in
Research, Types of Data : Primary Data, Secondary Data,
V 08
Data Collection Tools: Questionnaire, Schedule, observation
and Interview, Source of Data.
Sampling: Meaning Definition and Importance of Sampling,
VI Types of Sampling, Sampling Errors and Distribution, Data 05
Analysis
Parametric and non-parametric, Uni-variable, bi-variable, multi-
VII variable, testing of significant, level of reliability and validity, 08
SPSS and other statistical package.
Report writing , Coding Techniques and Tabulation, Non
VIII Statistical Methods, Descriptive –Historical-Statistical Analysis 07
Suggested Readings:
 Wimmer,Roger, D and Dominick, Joseph, R:2015, Mass Media Research an
Introduction, Thomson Wadsworth
 Kothari, C.R:2004, Research Methodology : Methods and Techniques, New Delhi ,New
Age International Publishers
 Beterand, Ina and Hughes, Peter : 2017, Media Research Methods; Audiences,
Institutions, Texts, Newyork, MacMillan International
 Mishra, Rajendra:2002, Anusandhan ki Pravidhi aur Prakriya, New Delhi, Taxshila
Publication
 Joshi, Uma:2002,Media Research, Delhi, Author Press
 Dayal, Manoj,2005,, Media Shodh, Chandigarh, Haryana Granth Academy.
 Shama, Jainarayan, 2007, Research Methodology, New Delhi, Deep & Deep
Publication , Pvt. Ltd.
 Verma,Deepika:2020, Social Media: Language, Policy and Management, New Delhi,
Parikalpna Pub.
Suggested Digital Platforms : e-PG Pathsala, Swayam Portal, IGNOU and UPRTOU
online Study Material
 Programme/Class : Degree
B. A. JMC Year: Third Semester: Fifth
Journalism and Mass Communication
Course/Paper-XXII

C-XXII Course Title : New Media Technology

Course outcome:
 Students will come to know about the fundamentals of multi media
 Students will know about the basics of new media.
 Students will be familiarizing with new media.
 The Students will get the knowledge about the various tools of new media
technology.
Credits:4 Compulsory
Max.Marks:100
(External : 75 + Internal :25)
Total No. of Lectures : 60

No. of
Unit Topics
Lectures
Definition, Meaning, Scope and importance of Multimedia,
I Emergence and Importance of Multimedia. Video on Demand, 09
Interactive TV, Wi-Fi, Wireless cable, Fiber optics.
E-Newspaper-Brief History of the E-Newspaper in English and
Hindi, Reasons for the growing popularity of e-newspaper,
II 09
Present and Future of E-newspaper, Limitations of online
newspapers
Internet TV and Internet Radio, Future of Mass Media
III 09
technologies,
Cyber journalism and cyber laws. Technological advancement
IV 10
and its impact on entertainment.
Websites and its types, E-mail: need and importance,
V 08
Web tools : Blogs, Social Media and Search Engine
Traditional vs Web Journalism : Meaning, Definition and
VI 06
Difference
Elements of a web newspaper: Report writing, Editing for web
05
VII Journalism
VIII Web Journalism and Law 04

Suggested Readings:

 Nath,Shyam, 2002 : Assessing the State of Web Journalism, New Delhi, Author Press
 Ahmad,Tabraj,2003: Cyber Laws E-commerce and M-commerce, New Delhi, APH Publication
 Menon,Shailja,2003: Protection of Intellectual Property in Cyber Space, Delhi, Authors Press
 Talesra,Hemlata/Nagda, M.L.,2003 : Web Paged Learning, Delhi, Authors Press
 Chakravarthy,Jagdish,2004 : Net, Media and the Mass Communication, New Delhi, Author Press
 Ray,Tapas,2009:OnlineJournalism:ABasicText,NewDelhi,CambridgeUniversityPressIndiaPvt.Ltd.

nd
Verma,Deepika,2020:TheEra ofNewMedia,NewDelhi,A.R.Publication (2 Edition)
 Verma, Deepika, 2020: Social Media: Language, Policy and Management, New Delhi, Parikalpna
Pub. Co.
Suggested Digital Platforms : e-PG Pathsala, Swayam Portal, IGNOU and UPRTOU online
Study Material
 Programme/Class : Degree Semester: Fifth
B. A. JMC Year: Third
Journalism and Mass Communication
Course/Paper-XXIII

C-XXIII Course Title : Environment and Rural Communication

Course outcome:
 Students will know about Environment
 Students will know the importance of Rural Communication.

Credits:4 Compulsory
Max.Marks:100
(External : 75 + Internal :25)
TotalNo.ofLectures:60
No. of
Unit Topics
Lectures
Environment : Concept and Perspectives, Environment and
I Society, Environment Pollution 06

Need for Environmental Communication, International Issues of

Environment : Global Warming, Earth Summits, Role of UNO in
II 09
Environment Protection

India’s National Environment Policy, Ministry of Environment and

Forest Govt. of India, Department of Environment Uttar Pradesh,
07
Environmental Laws.
III

National Mission for Clean Ganga-Namami Gange, Yamuna

Action Plan, Important Environmental Movements : Chipko
Movement, Jungle Bachao Andolan, Narmada Bachao Andolan, 08
IV
Tehri Dam Project, Bhopal Gas Tragedy

Concept of Rural Area and Rural Community, Rural

Development: Meaning and Objectives, Areas of Rural
V Development: Health, Agriculture, Education, Women 09
Empowerment etc.

Role of Panchayati Raj Institutions and Opinion Leaders. Rural

Communication : meaning and Scope, , Rural Journalism , 06
VI
Newspapers, Community Radio
Traditional Media & Development: Traditional and Folk Media,
Folk Culture, Folk Song, Dance and Drama, Traditional Folk
08
VII Media in Rural Campaign and Advocacy.

Role of Media and Information Technology in Rural Journalism.

VIII Role of NGO’s and Volunteering Agencies. 07
 Suggested Readings:

 R.Rajgopalan:2005, Environment Studies From Crisis to Cure, New Delhi, Oxford Press
 Abraham, Rajmola :2010, Journalism and Environment News, New Delhi, Kanishka
Publication
 Kumar,KevalJ.:2015: Mass Communication in India, Mumbai, Jaico Pub.
 Gupta,V.S.:2000, Communication & Development, New Delhi, Concept Publishing Co.
 Jain,C.M., 1995, Media and Rural Development, Jaipur, University Book House
 Patil, Jaya:2004, Media for Rural Communication, Delhi, Delta Publishing House
 Narula, Uma:2004, Development Communication, Theory and Practices, New Delhi,
Haranand Publication
 Sinha, Arvind Kumar, 1985, Mass Media and Rural Development, New Delhi, Concept
Publishing Co.
 Srivastava, M.K, 2016, Environment and Media, Delhi, A.R. Publishing Co.
Suggested Digital Platforms : e-PG Pathsala, Svayam Portal, IGNOU and UPRTOU online
Study Material
 Programme/Class: Degree
B. A. JMC Year: Third Semester: Fifth
Journalism and Mass Communication
Course/Paper-XXIV

Course-XXIV Course Title : Newspaper Production

Course Outcomes:
 Learn to Design Newspaper and Magazine
 Able to Edit, layout Design and All Process of Newspaper Production
Credit : 4 Compulsory
Marks : 100
(Only External)
Total No. of Lab Periods : 30 (60 Hours)

Unit Topics No. of Lab Periods

I Publish Monthly Newspaper 08

II Prepare a Magazine of minimum 20 Pages 08

III Write 10 Articles on Current and Contemporary Topics 07

IV Prepare a Scrap Book on Media 07

 Programme/Class: Degree
B.A. JMC Year: Third Semester: Fifth
Journalism and Mass Communication
Course/Paper-XXV
Course Title: Content Production for New Media
C-XXV
(Course Related Practical-Viva)

Course outcome :
 Able to operate various new media platform
 Make Use of Audio-Visual aids for New Media
 Able to start You tube Channel and website

Credit : 4 Core Compulsory

Max.Marks:100
(External Only )
Total No. of Lab Periods : 30 (60 Hours)

Unit Topic No. of Lab

Periods
I Create You tube Channel and upload content 08

II News Writing Creation and Post Writing on Current Issues and News 07

III Operate Social Media and Managing Them 07

Monetizing Process of Social Media Platform

IV 07
Monetize minimum one Channel of Social Media
Suggested Readings :
 User Guide of Various Social Media Platform.
 Verma, Deepika,2020:Social Media: Language, Policy and Management, New Delhi,
Parikalpna Publisher
 B.A. JMC

YEAR-III

SEMESTER-VI

Marks
Year Sem. Subject Paper Name

100
VI Course-XXVI Media Management (External : 75
Internal : 25)
100
VI Course-XXVII Development Communication (External : 75
Internal : 25)
3
100
VI Course-XXVIII Audio-Visual Production
(External Only)

Profile Study 100

VI Course-XXIX
(Project Report) (External Only)

100
VI Course-XXX Internship-viva
(External Only)
 Programme/Class: Degree
B. A. JMC Year: Third Semester: Six
Journalism and Mass Communication
Course/Paper-XXVI
C-XXVI Course Title : Media Management
Course outcome:
 Knowing Media Management
 Identify the Different Techniques of Media Management
 Know Media Scene in India
Credits:4 Compulsory
Max.Marks:100
(External : 75 + Internal :25)
Total No. of Lectures : 60
Unit Topics No. of
Lectures
Principles of Media Management and their significance- media
as an industry and profession. Ownership patterns of mass
I media in India-Sole proprietorship, partnership, private limited. 08
Companies, public limited companies, trusts, cooperatives,
religious institutions (Societies) and franchisees (Chains)
Policy Formulation-Planning and Control; problems, process
and prospects of launching media ventures. Organization
II Theory, delegation, decentralization, Motivation, Control and 10
Co-ordination. Hierarchy, functions and organizational structure
of different departments.
General Management, finance, Circulation, (Sales-Promotion-
including Pricing and Price – War aspect), Advertising
III (Marketing), Personal Management, Production and reference 10
sections. Changing roles of editorial staff and other media
persons. Editorial –Response system.
Budgeting and Finance, Capital Cost, Production Cost,
Commercial polity, advertising and sales strategy, evolving a
IV strategy and plan of action, operation, production schedule and 10
process, evaluation, budget control, costing tax, labour laws
and PR for building and sustaining business and audience.
Planning and execution of Programme Production terms, control
Practices and procedures. Economics of Print and Electronic
V 08
Media Management, Business, Legal and financial aspects of
media management
Press Commissions and Press Council of India, Press Institute
of India; Audit Bureau of Circulation, Indian Newspaper
VI Society, Editors Guild of India, Press Information Bureau, 04
Directorate of Audio-Visual Publicity
Administration and Programme management in media-
VII Scheduling, transmitting, record keeping, Quality Control and 05
Cost effective techniques
Employ/Employer and Customer Relations services, marketing
strategies – brand promotion (Space, Time, Circulation)-Reach-
VIII 05
Promotion-Market survey techniques-Human Research
Development for Media.
Suggested Readings:

 Wimmer,Roger, D and Dominick, Joseph, R:2015, Mass Media Research an

Introduction, Thomson Wadsworth
 Kothari, C.R:2004, Research Methodology : Methods and Techniques, New Delhi ,New
Age International Publishers
 Beterand, Ina and Hughes, Peter : 2017, Media Research Methods; Audiences,
Institutions, Texts, Newyork, MacMillan International
 Mishra, Rajendra:2002, Anusandhan ki Pravidhi aur Prakriya, New Delhi, Taxshila
Publication
 Joshi, Uma:2002,Media Research, Delhi, Author Press
 Dayal, Manoj, 2005,, Media Shodh, Chandigarh, Haryana Granth Academy.
 Shama, Jainarayan, 2007, Research Methodology, New Delhi, Deep & Deep Publication
, Pvt. Ltd
Suggested Digital Platforms : e-PG Pathsala, Swayam Portal, IGNOU and UPRTOU
online Study Material
 Programme/Class: Degree Semester: Fifth
B. A. JMC Year: Third
Journalism and Mass Communication
Course/ Paper-XXVII

C-XXVII Course Title : Development Communication

Course outcome:
 Understand the Development
 Understand about the Development Communication
 Identify the Indictor of Development
 Impart skills to implement, monitor & evaluate programmes
Credits: 4 Compulsory
Max. Marks: 100
(External : 75 + Internal :25)
Total No. of Lectures : 60

No. of
Unit Topics
Lectures
Development : Meaning, Definition, Process
Definition, Meaning, Scope and Concept of Development
I Communication, Gap between Developed and Developing
8
societies.
Characteristics of Developing Countries, (High Dependence on
primary sector, Unemployment, Low Productivity, low Level of
II Living). Indicators of Development (GDP/NNP, Human 8
Development Index, Physical Quality of Life Index, Per capita
Income and Others Indicators)
Theories of Development: Social, Political and Economic Theory.
Models of Development : Western, Eastern, Gandhian,
III Schumacher’s Development Communication, Process – Special
7
reference to India
Use of Traditional Media, Print Media and Electronic Media for
IV Development, Role of NGO’s in Development.
7

Development Support Communication : Population and family

welfare – Health-Education and Society – Environment and
V Development – Problems faced in Development Support
7
Communication
Development Support Communication Policy – Strategies and
Action Plans – Democratic decentralization, Panchyati Raj –
VI Planning at National, State, Regional, District, Block and Village
8
Levels
Agricultural Communication and Rural Development : The Genesis
of agricultural extension approach system- approach in agricultural
VII Communication, Diffusion of Innovation- Model of Agricultural
7
extension- case studies of communication support to agriculture.

Nongovernmental (NGOs) organizations problems faced in

VIII effective communication, micro-macro-economic frame work. 8
Writing development messages for media.
 Suggested Readings:
 Mankekar, D.R.:1979: Media and Third World, New Delhi, IIMC
 Mankekar, D.R. : 1979, Filling the Void in the World of Communication, Communicator,
Vol. XAV, No.1, N. Delhi, IIMC
 Macbride Commission Report : 1989: Many Voices One World, Paris
 Stevenson I. Robert:1988: Communication, development and third world, New York,
Longman Inc.
 UNESCO:1988: ‘Communication and Society- A Documentary History of NWICO’, Paris
 Melkote, Srinivas R.:2001, Communication for Development in the Third World : Theory
and Practice, New Delhi, Sage
 Tiwari, I.P.:2001, Communication Technology and Development, New Delhi, Publication
Division, Govt. of India
 Toari, Komal:2000, Sustainable Human Development Issues and Challenges, New Delhi,
Concept Pub. Co.
 UNDP:2009, Sustainable Development, New York
 Singh, Yogendra:2004, The Concept of Participatary Management, New Delhi, R.K.
Printers.
Suggested Digital Platforms : e-PG Pathsala, Swayam Portal, IGNOU and UPRTOU online Study
Material
 Programme/Class: Degree
B. A. JMC Year: Third Semester: Six
Journalism and Mass Communication
Course/ Paper-XXVIII
Course Title: Audio-Visual Production
Course-XXVIII
(Electronic Media Practical)

Course Outcomes:
 Gain Knowledge of Audio-Visual Production
 Develop and Understand Script and able to Prepare Script on Various Issues
 Practical Knowledge of Production
Credit : 4 Compulsory

Marks : 100
(Only External)
Total No. of Lab Periods : 30 (60 Hours)
No. of Lab
Unit Topics
Periods
Television Programme Production : All the Students
I have to prepare :- TV News Package , Talk, Script for a 06
Documentary , TV Interview (one each)

Prepare a Short Movie on any Current issue or

II 08
Documentary on his/her Institute

III All the Students have to prepare 5 minutes news bulletin 08

All the students have to prepare : Script for Radio Play,

IV Radio Feature, Radio Talk (05 Minute), Radio Interview 08
(One Each)
Suggested Reading :

 Luthra, HR : 1986: Indian Broadcasting, New Delhi, Publication Division, Govt.

of India
 Ravindran, RK: 1999: Handbook of Radio TV and Broadcast Journalism, New
Delhi, Anmol Publication (1st edt.)
 Mehra, Ramesh : 2007: Media aur Prasaran, New Delhi,
 Sharma, Kaushal : 2007: Radio Prasaran, New Delhi, Pratibha
Publication
 Katheria, Naresh :2013, Radio Madhyam evam Takniki, Delhi, Shilpyan
Prakshan
 Kumar, Prashant : 2015, Bharat Mein Radio Prasaran, New Delhi, A. R.
Publication
Suggested Digital Platforms : e-PG Pathsala, Swayam Portal, IGNOU and UPRTOU online
Study Material
 Programme/Class: Degree
B. A. JMC Year: Third Semester: Six
Journalism and Mass Communication
Course/ Paper-XXIX
Course-XXIX Course Title : Profile Study
(Project-Viva)

Marks : 100

Total No. of Lectures : 45

Unit Topics No. of Lectures
(Hours)
Conduct Content Analysis of Newspaper/Radio/TV/New
I 12
Media on any topic consulted by his/her teacher

II Feedback and Feed Forward Study 11

III Case Study on any topic 12

IV Survey Research 10

A Student will prepare a project report on a topic related to mass communication

and will submit project report of 15000 to 20000 words following steps of research

as prescribed in the Course of Communication Research. The Profile Study

(Project-viva) will be examined by a board of examiners consisting of one external

and one internal examiner.

 Programme/Class: Degree
B. A. JMC Year: Third Semester: Six
Journalism and Mass Communication
Course/ Paper-XXX

Course-XXX Internship-viva

Marks : 100

A Student will be attached for 30 to 45 days with any media agency/organization

of his/her special interest. A diary will be prepared of every student which will be

certified by agency supervisor. Based on everyday work, a file will be prepared

separately by the student. The diary and work file (date wise work) will be

submitted in the department. On the basis of these a practical-viva voce

examination will be held towards the end of the semester by a board of examiners

consisting one external and one internal examiner.