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Event Management

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13 views4 pages

Event Management

Uploaded by

Snehal Mohod
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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AX 177

B.B,A. (Part-III) Semestcr V Examination


BB'505
EVENT MANAGEMENT
Time : Three Hoursl [Maximum Marks : 80
Note :- All Sections arc compulsory
SECTION_A
Choose the corect answe! (1 mark each) :

(l) _ package carried out with a preconceived concept.


An cvent is a
(a) Multirredia (b) Media
(c) t,ive-multimedia (d) Nooe of these
(2) _ is the function that links the coNumer and public through tho rnarketer through
informatioIl.
(a) Marketing (b) Primary Research
(c) Markct Research (d) Secondary Research
(3) with creative event branding you don't simply build great blatrd affinity, but also keep
_.
people
(a) Aware (b) Futile
(c) Free (d) All of these
(4) Event marketing involves _ and arranging feedback for the creative concept.
(a) Costing (b) Custom
(c) Canvassing (d) Carry-out
(5) Hotels have halls and rooms specifically meant for specific occasions and events that
can be utilised by _.
(a) Corporator (b) Industrials
(c) Families (d) All of these
(6) Which of the following are the technical staff of an event ?
(a) Venue Managers (b) Stage Managers
(c) Both (a) and (b) (d) None of these
(7) Organizing is the function employed to achieve the overall _ ofthe organisation.
(a) Objectives (b) Goals
(c) Both (a) and (b) (d) None of these
(8) Which of these places need vadous events to be happening to increase the customer
traffic ?
(a) Land
Fartasy (b) Essel World
(c) Appu Ghar (d)AU of these
(9) A _ is a place where event or meeting is held.
(a) Meet (b) Venue
(c) Conference (d) None of these
DD*8237 I (Contd.)
( l0) Having your _ determined before beginning an intcgratcd markering communicarion
could be the difference between success and failure.
(a) Alignmcnt (b) Goals
(c) Clear work flow (d) Both (b) and (c)
(ll) The various pricing options that are available will depend on :

(a) Corporate strategy (b) Markcliog strategy


(c) Both (a) and (b) (d) None of these
(12) Skills rcquired for the introduction of mrJket based pricing arc _.
(a) Ability to thitlk (b) Creative concept
(c) Market Research (d) All oi these
(13) Post evcnt coverage falls under the purview of _.
(a) Analysing (1') Reporting
(c) Journalism (d) Decision making
(14) The most impotant informatio[ a meeting plarmer can dctermine prior to an event is

(a) Past event held by group (b) The Budgct


(c) Expected aftendance (d) None of these
(15) The co[ceptualised ellorts should be _ at least during thc cvent.
(a) Delight (b) Ignored
(c) Appreciated (d) None of these
(16) _ are the means of netrvorking for good public relations-
(a) Confercnce (b) Press Release
Press
Both (a) and (b)
(c) (d) None of these
(17) The should be focused on helping you to achieve the goals and objectives ofthe
eveIIt.
(a) Marketing (b) Strategy
(c) Observing (d) None of these
(18) Highly cffective event planning involves _ .

(a) Dream team (b) Technology


(c) Branding and marketing (d) All of these
(19) tnspiring the staff is a good reflection of which typc of skill ?

(a) Negotiating (b) Leadership


(c) Project Matragement (d) Budgeting
(20) _ is thc important aspect during cvent execution.
(a) Media (b) Repoftirg
(c) Monitoring (d) Nonc ofthese l"2O-20

DD 8]I? (Conrd.)
SECTION_B
Write short answer type questions (4 marks each).
l. (a) Explain the term Event Management and its importance. 4
OR
(b) State the responsibilities and duties of Event Manager 4
2. (a) Explain the term venue and give two examples. 4
OR
(b) Elaborate the term outdoor event with example. 4
3. (a) Why is marketing important for an event ? 1
OR
(b) Write a note on Sponsored Event. 1
4. (a) WriLe a nore on Print Media.
OR
(b) Explain the concept of Direct Marketing. 4
5. (a) Explain the importance of Back Stage Manager 4
OR
(b) Explain the concept of strategies in Event Management. 4
SECTION-.C
Long answer type questions (8 marks each).
1. (a) Explain the telm Event Management and its functions. I
OR
(b) Explain the concept of Brand building with its characte stics. lJ

2. (a) Explain the work of Event Organize. 8

OR
(b) Explain the concept of Post Event follow up. 8
3. (a) Explain the categories of events and their characteristics. E

OR
(b) Explain the concept of segmentation alld targeting of the market for an event 8

4. (a) Explain the different interview techniques with oxample. 8


OR
(b) Discuss the latest trend in promotion of ar evcnt. 8

5. (a) What factors should be considered for venue selection ? 8

OR
(b) Explain the concept of Event Planning and steps involved in Event PlaDning. 8

DD-8237 3

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