SCHOOL OF BUSINESS, HOSPITALITY AND TOURISM

MANAGEMENT
STRATEGIC MANAGEMENT FINAL OUTPUT

BMW Car Painting and Welding Shop

A Business Strategic Development Plan Paper Outline Presented to the School

of Business, Hospitality and Tourism Management, Divine Word College of
Calapan, Calapan City

In partial fulfillment of the requirements for the Bachelor’s Degree of Business

Administration

Group 4
Team Members:
Amar, Lile Ivan A.
Benter, Marianne O.
Espino, Joyce P.
Guerra, Ahlesandra Grace F.
Manalo, Marjorie Mholen R.
Pangilinan, Jian
Camille Villadiego

May 2024
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MANAGEMENT
PART 1: THE COMPANY
INTRODUCTION

In the beginning, family members worked for this company. The late Mr.
Ernesto Guerra, the proprietor of GUERRA MOTORS, left behind a legacy that
was carried on by his children, who eventually turned the business into a BMW
car painting and welding shop. The BMW Car Painting and Welding Shop was
founded in 2004 and obtained full registration in 2014.

As a company that specializes in the automotive sector, it is dedicated to

providing its clients with top-notch service. As years go by the business is still
stable and it is earning a good amount of money. The business offers a lot of
services such a Car painting, Car undercoating, car repair car aircon,engine
scanning, engine overhaul, under chassis troubleshooting, electrical services and
change oil. Despite the direct competition in the area, the owner does not feel
threatened by it because he has a loyal customer base. The fact that the
business owner was an employee at a business of their own before opening one
is one of their advantages. Because of their excellent service,the clients he had
in his early years continue to use his business now and continue to bring in new
ones. However, during the pandemic, a few things changed. As an instance,
there were certain rules and limits that prevented the business from operating.
However, since the firm is more focused on services than on products, there
hasn't been any change in the prices supplied since the pandemic when it was
able to resume operations and serve consumers. The location of the business is
one of its main issues; in order to draw in new clients, it needs to be renovated
and improved. The company lacks new machinery and other equipment, such as
lifters, and is not as modern as its rivals. On the other hand the company is still
able to provide high-quality service and is gradually adjusting to modernization,
despite certain areas that still needs development.

Overall, BMW Car Painting and Welding Shop is dedicated to quality and has
been patiently adjusting to industry changes while maintaining its high standards
of customer service. The company is well-positioned to prosper in the
competitive automobile servicing industry with continued focus and strategic
improvements.
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MANAGEMENT
PART 2: THE EVALUATION
INTERNAL AND EXTERNAL AUDIT

STRATEGIC Client Building Division of Location

GOALS Continuation Connections arrangement
s

STRATEGIC By prioritising The business The The company

OBJECTIVE exceptional has its own company is actively
S customer service Facebook aims to pursuing the
and ensuring the page, providing expand its acquisition of
safety of their customers with range of plan its own
vehicles, their an easy and offers, with property as
business aims to convenient way the goal of part of its
forge lasting to get in touch. providing future
connections with customers expansion
their customers. with a more initiatives.
diverse and
comprehensi
ve selection
of options to
choose from.

STRATEGIC Prioritising the Develop a clear Invest in Securing a

INITIATIVES customers' needs protocol for equipment permanent
and desires responding to development place that is
Fulfilling their customer efforts to big and easily
specific needs inquiries, create new accessible to
and preferences comments, and plan customers
regarding their messages on offerings entails finding
vehicles the Facebook tailored to a spacious
By consistently page in a the identified one.
demonstrating timely and needs and
patience and professional preferences
empathy. manner. of target
Develop a customers.
content
calendar to
plan and
schedule
regular posts
 SCHOOL OF BUSINESS, HOSPITALITY AND TOURISM
MANAGEMENT
on the
Facebook
page, ensuring
a steady
stream of
relevant and
engaging
content.

TIMELINE 2014- PRESENT 2020 2014- 2004-

PRESENT PRESENT

RATE OF 100% 100% 80% 80%

IMPLEMENT
ATION

REASONS N/A N/A They've They're still

NOT FULLY managed to renting their
IMPLEMENT get past a lot place but are
ED of it, and actively
they're still planning to
working hard buy a new
to deal with property.
the rest.

SWOT ANALYSIS

STRENGTHS WEAKNESSES

- They nurture and prioritise a strong - Lack of a comprehensive plan to

bond with their customers, ensuring promote their service effectively.
satisfaction and loyalty. - Equipments might be subject to
- Quality service deterioration
- Skilled workforce
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MANAGEMENT
OPPORTUNITIES THREATS AND CHALLENGES

- Rapid growth of the target market in - Pandemic situation in the Philippines.

the area. - Lot of competitors arises
- Can explore collaborations with
manufacturers or suppliers to access
discounted parts or exclusive deals of
their equipments

Macro-Environmental Analysis

The macro environment includes all external and uncontrollable factors

that have an impact on the firm. The macro is made up largely of the
demographic, economic, sociocultural, environmental, technical, and political
factors.

Demographic Conditions
Location of Potential Customers

The bedrock of any market lies in its demographics, serving as the

fundamental constituents that shape its contours and dynamics. With the
constant tide of population growth sweeping through the urban landscape, Bhong
Guerra Motor Works finds itself amidst an expanding pool of prospective
customers. This demographic expansion heralds a promising trajectory for the
company's growth prospects. Bolstered by heightened accessibility to the general
populace, Bhong Guerra Motor Works is actively engaged in an endeavour to
broaden its organisational identity. This concerted effort aims to resonate with a
wider audience, amplifying the company's reach and relevance in the
marketplace.

Economic Conditions
Inflation Rates
Labor Force

Economic conditions provides businesses with valuable insights into the

broader economic environment in which they operate. It helps businesses
anticipate changes, identify risks and opportunities, and make informed decisions
to navigate economic uncertainties effectively. BMW Car Painting and Welding
 SCHOOL OF BUSINESS, HOSPITALITY AND TOURISM
MANAGEMENT
Shop is motivated by these factors to search for profitable paths and business
aspects. The Business is very open to changes and faces uncertainties, which
forces the company to modify its operations.

Socio-Cultural Factors
Customer Preferences
Business's standing in society

Sociocultural factors are the significant elements inside cultures and

communities that affect how individuals think, behave, desire, perceive, and
prioritize things. BMW Car Painting and Welding Shop already established their
market here in our province, and as they plan to slowly expand adjustments will
be a need as sociocultural factors vary from different places even in our country.
Business's standing in society helps potential customers to risk into that business
and helps in attracting new customers.

Environmental Factors
Contribution to air, water and noise pollution Transport congestion and traffic
accidents
Weather Conditions

Businesses have their ought and responsibilities to the environment. A lot

of environmental factors affect the business and vice versa. BMW Car Painting
and Welding Shop must be mindful and be ethical in their business especially to
these factors that can affect not just humans but other living organisms

Technical Factors
Improved GPS accuracy
Changes in Communication

As technology continues to prosper, a lot of inventions were made that

was a big help to everyone. BMW Car Painting and Welding Shop slowly tries to
adapt to these technological changes that help them to improve their services
and company.

Political Factors
Taxation Policies
Terms and Conditions
Laws have effects on people and are intended to safeguard people, their
rights, and interests as well as to defend and guard businesses from issues and
unfair matters. Rules are followed by the company, and BMW Car Painting and
Welding Shop has its own rules or policies that clients are expected to be aware
of and abide by.
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MANAGEMENT
Critical Success Factor

The success of BMW Car Painting and Welding Shop can be attributed to
their unwavering commitment to providing top-notch service, which has propelled
them forward for over two decades. By prioritizing quality service for their
customers and maintaining positive relationships with their employees, they have
cultivated a culture of excellence that contributes to their ongoing success.
Achieving this level of success was no small feat, requiring a blend of ambition,
diligence, and meticulous planning.

BMW Car Painting and Welding Shop consistently provides solutions to

customer challenges, particularly in our province, where the prevalence of cars
necessitates ongoing innovation. Each employee is equipped with clear goals
and a commitment to delivering work with precision and quality. The strong bond
between management and customers is a distinct advantage, forged over their
20 years in the industry, during which they have cultivated lasting relationships
with many customers who have evolved alongside them. The management
maintains an open and receptive stance towards customer feedback, actively
seeking suggestions and comments to continuously improve their services and
find effective solutions.

Despite the emergence of competitors, BMW Car Painting and Welding

Shop remains steadfast in its commitment to delivering top-notch service to
customers. Despite encountering challenges, enduring changes, and navigating
uncertainties, the company's core objective remains unwavering.

PART 3: THE PLAN

STRATEGIC DEVELOPMENT PLAN
STRATEGIC Client retention Employee Service
GOALS training and expansion and
development innovation
STRATEGIC Enhance Provide on To Introduce
OBJECTIVES customer going BMW-
experience comprehensiv exclusive
through e training services,
SCHOOL OF BUSINESS,
efficient HOSPITALITY
program and AND TOURISM
technological
MANAGEMENT
communication career advancements,
channels, advancement performance
personalized opportunities upgrades, and
service to equip market-driven
offerings, and employees solutions to
proactive with drive service
relationship specialized expansion and
management expertise, stay ahead of
to ensure long- ensuring a competitors
term client knowledgeable
loyalty. and skilled
workforce
dedicated to
delivering
exceptional
service to
BMW
customers
STRATEGIC - Implement a - Implement a - Collaborate
INITIATIVES Customer performance with suppliers,
Relationship management technology
Management system with partners, and
system to track regular industry
customer feedback experts to
interactions, sessions, goal introduce
preferences, setting, and cutting-edge
and feedback career BMW service
for targeted development solutions,
and tailored plans to diagnostic
services. support tools, and
employee repair
- Provide growth and techniques.
BMW-specific advancement
service within the - Invest in
promotions, BMW motor diagnostic
special shop. equipment,
discounts, and maintenance
value-added tools and
packages to upgrades to
enhance optimize
customer service
satisfaction efficiency,
and loyalty. accuracy, and
quality for its
clients
OFFICE OWNER OWNER OWNER
INCHARGE
PERSONS Owner, Welder, Each member
INVOLVED secretary Painter, of Technical
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MANAGEMENT
CONCLUSION AND RECOMMENDATION

Conclusion

This study found that the business, which has been operating for nearly 20
years, is currently stable. They utilize both old and new strategies to operate. In
particular, their promotion strategy has shown significant improvement,
leveraging tools like Facebook and utilizing tarps displayed in front of the
business. While the business is doing well overall, there's a need to improve in
this area. It's important to make the most of their strengths and the equipment
they have, both old and new, to stay ahead of the competition and make more
money. Although they have loyal customers, they could grow even more by
focusing on marketing and expanding their reach. To do this effectively, they
need stronger management operations. By addressing these areas, the business
can continue to thrive and grow in the long term.

Recommendation

BMW Car Painting and Welding Shop does not currently have a defined
Mission, Vision, and Goal, which are essential for inspiring customers and
establishing the company's image in the market. To enhance its competitive
advantage in the industry, it is recommended that BMW Car Painting and
Welding Shop develop its Mission, Vision, and Goals. These strategic elements
will serve as guiding principles for the business, aligning every action and
decision with its long-term objectives. By establishing clear objectives, BMW Car
Painting and Welding Shop can effectively navigate the industry landscape and
achieve sustainable growth. With a well-defined Mission, Vision, and Goals in
place, the business can pursue valuable objectives that promote development
and ensure alignment with its core values.

PROPOSED VMG( Vision, Mission, Goal)

Vision
To be the go-to place in Mindoro for all auto repair, maintenance, and
customizing needs, offering superior services that go beyond what is necessary
for clients.

Mission
To provide quality automotive services, including welding and painting,
while maintaining professionalism, morality, and a dedication to client pleasure.
By providing reliable options and modern techniques for maintaining their cars in
top shape, we aim to make ourselves the preferred choice for all Mindoro
automotive owners.
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Goals
- Invest in advanced equipment
- Build a loyal customer base
- Form partnerships with local businesses
- Sustainability
- Expand to new locations

The business's future aspirations are outlined in the vision statement. The
organization's goal is conveyed through the mission, nevertheless. The
objectives, they establish their marketing plans to reach those objectives.

Bhong Guerra Motor Works (BMW) is an established business that has

been operating for a while; they have been legally registered since 2014. Bhong
Guerra Motor Works (BMW) is a profitable company, thus the business needs to
grow even more in order to continue to be successful. They seek to produce and
enhance their promotional materials, which include posters, advertisements,
social media marketing, and other materials, in order to strengthen their
competitive advantage.

POSTER
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MANAGEMENT

This poster will be posted on different utility poles within the location, in
priority to roads that are used the most by our compatriots to ensure brand
visibility and enhance the approach to the target market. Furthermore, this poster
consists of the location for more convenient access in bringing service related to
car painting and welding shop

BIBLIOGRAPHY/REFERENCES APPENDICES