Communication and Culture

25.03.2024

Technical Management 2024

© Prof. Maria Krüger-Basener 1
CC in SoSe 2024 – to be Accomplished
1. Presentations in Groups of 2 students
- Scientific Research Results
2. Integrated Visits and Excursions
3. Compulsary attendence and active participation

Communication and Culture 2024

© Prof. Maria Krüger-Basener 2
Exams

 Oral (30 min. p. P.)

 In Pairs (60 min. p. Exam)
 Research on a given topic of Communication and Culture
(Presentation in Pairs: 25 min. together)
 Questions and brief Case Studies on Communication and
Culture

Communication and Culture 2024

© Prof. Maria Krüger-Basener 3
Timetable for Communication and Culture
lectures only - 25.03.2024

No. Date Topic

2 25.03.2024 1. Basics (Presentation as an Engineer, German Culture)
3 08.04.2024 2. Basics on Interpersonal Communication – Transnational
Views
4 15.04.2024 2.A International Communication in the Course of Time
5 29.04.2024 3. Models and Theories on International Communication
to be postponed
6 06.05.2024 4. German Culture AND Working in a German Company –
Written and Unwritten Rules According to Company Culture
7 13.05.2024 5. Body Language and Culture – Internationally Looked at
8 27.05.2024 6. Personal Competence in International Communication
9 03.06.2024 7. Working in an International Setting: Communication During
Application For German Engineers
10 10.06.2024 7. Working in an International Setting: Communication During
Application For German Engineers (cont.)
8. Preparing Exams
Communication and Culture 2024
© Prof. Maria Krüger-Basener 4
 Integrated Visits and Excursions 2024

Date Event Topic

Mon, 25.03.2024, (after lesson till 17:00) Regional Country Culture
18:00 hrs City Tour Emden, Pub (Historical View)
Tue, 16.04.2024, Simulated Business Dinner (German?) Business Culture
ca. 18:00-23:30 hrs
Fri, 26.04.2024 Überseemuseum Bremen Intercultural View
all day CityTour Bremen Historical and Political View
Mon, 20.05.2024, Opera House Oldenburg Musical and Theatre Event
ca. 15:30 hrs Charley‘s Aunt plus Media Technical View?
In 06.2024 Hebewerk Krummhörn Regional Technical View

Communication and Culture 2024

© Prof. Maria Krüger-Basener 5
City Tour Emden: at Night (17:30 hrs)

Communication and Culture 2024

© Prof. Maria Krüger-Basener Town Hall 6
City Tour Emden plus Pub Visit

Communication and Culture 2024

© Prof. Maria Krüger-Basener Pub Einstein? 7
Simulated Business Dinner, Tue 16.04.2024

2021

Communication and Culture 2024

© Prof. Maria Krüger-Basener 8
Simulated Business Dinner, Tue 16.04.2024

Choice of Meal Components:

on 08.04.2024

here 2021

Communication and Culture 2024

© Prof. Maria Krüger-Basener 9
Visit to Übersee Museum and City Tour Bremen
Fri, 26.04.2024

Communication and Culture 2024

© Prof. Maria Krüger-Basener 10
Visit to Übersee Museum and City Tour Bremen
Fri, 26.04.2024

Communication and Culture 2024

© Prof. Maria Krüger-Basener 11
Visit to the Opera „Trittico“, Staatstheater Oldenburg:
Whitsun Monday 20.05.2024

Communication and Culture 2024

© Prof. Maria Krüger-Basener 12
Visit to the Opera on Whitsun Monday together
with Students of Media´Techniques (here 2021)

Communication and Culture 2024

© Prof. Maria Krüger-Basener 13
Visit to the Knock (by Bicycle, with Picknick?)

2021
Communication and Culture 2024
© Prof. Maria Krüger-Basener 14
 How to Present as Engineers
in German Company Settings
(and in German Scientific Settings)

Technical Management 2024

© Prof. Maria Krüger-Basener 15
Presentations – General Feedback

+ Layout
+ contents
- no German Presentation
-- too many sentences und words
-- too narrow margins
--

Formal Aspects
- not being uploaded by both authors
- file names not precise enough

Communication and Culture 2024

© Prof. Maria Krüger-Basener 16
 Presentation

3. Common Rules within German Business

Presentations for Engineers -Illustrated by Two Actual
Company Examples

Venkata Praveen Koduri & Gangadhar.Anand.Mahadas

Technical Management 2024

© Prof. Maria Krüger-Basener 17
 One or more presenters introduce
 specific contents
 to a target group
 supported by media
 followed by discussion.

... in order to achieve a specific goal

Prof. Maria Krüger-Basener 18

Prof. Maria Krüger-Basener 19
 1 Preparation
4 Visualization
2 Target Group
4 Structure
3 Presenter and Contents

6 Interaction with the Audience -

Discussion

Prof. Maria Krüger-Basener 20

Important

Both partners have to upload and to present!

For scientific presentations (= here) you need

- references on the slides (so-called short citation; Maier 2021: 11)
AND
- a reference list (full citation; Maier, Peter: The Art of Presenting.
Hamburg (Rowohlt) 2021)

Technical Management 2024

© Prof. Maria Krüger-Basener 21
 Ensure the room/technique is set up
 Familiarize yourself with the room
(light switches, power points…)
 Familiarize yourself with the audiovisual
equipment (laptop, beamer, projection screen,
pointers, microphone…)
 Organize visual aids
(laptop, beamer, flipchart, handouts…)

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 Reduce what you want to present to notes
(outline)
 Practice (perhaps write down) opening
statements
 Rehearse with a friend (especially the length of
the presentation)
 Arrive early, start punctually and keep to the
time schedule (time for questions)
 Dress appropriately
 Be prepared
Prof. Maria Krüger-Basener 23
 Who is your audience?
 What is the age group?
 What are the attitudes?
 What information is already clear?
 What is expected?
 Who has which interests?
 What decisions can your audience influence?

Prof. Maria Krüger-Basener 24

 Be self-confident regarding your audience and your
topic
 Be honest and authentic
 Show your enthusiasm and your knowledge
 Make the most of your voice and your language
 Use body language to support your arguments
(eye-contact, gestures, posture)
 Design your presentation to fit the audience
(relevant examples)
and… accept your nervousness
channel your adrenaline into enthusiasm
Prof. Maria Krüger-Basener 25
 Keep to a maximum of 7 lines and 50 words per
transparency
 Include 3 graphs per transparency at the most
 Spend approximately three minutes on each
transparency
 Ensure easy reading (at least 18 point font)
 Use bullet points instead of sentences
 Finish your train of thought on each transparency

and…less is often more

Prof. Maria Krüger-Basener 26

 Decide on framework, logo and colours, in line with
the corporate design
 Use Headings to convey the essence of the
transparency
 Consider the inclusion of source, date, numerical
order
 Use a horizontal format
 Standardize margins
 Create your own consistent design, in line with the
jci corporate design
and… make content recognizable at a glance
Prof. Maria Krüger-Basener 27
 Consider including:
- „Senderr“
Frame - Date
- Page nummer

Margin Background colour

Logo Folienspiegel

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Red: Energy, Passion, Danger, Negative Aspects

Orange: Creativity, Youth, Enthusiasm, Warmth

Green: Nature, Growth, Harmony, Positive Aspects …

Blue: Confidentiality, Reliability

Black: Cool vs. Mourning

Brown: Cosiness, Oldfashioned, Nature

Violet, Pink: Mystery, Feminity, Playfulness Romance

Prof. Maria Krüger-Basener 29

 Too narrow margin
 Wrong fonts
 Too many words
 Too few graphs/illustrations
 Inconsistent use of shifts/bullet points, sentences instead of
bullet points
 Irregular use of language
(with/without definite article, nouns/verbs)
 Unfavourable background
 Hackneyed graphics
 Too many transparencies
 No clear theme
Prof. Maria Krüger-Basener 30
 Ensure good viewing for the whole audience
 Attend to sequence
(going back to former transparencies)
 Combine speech and visual elements
 Ensure eye contact with the whole audience
 Refer only to what you visualize
 Use more than one type of media,

but…don’t overdo it.

Prof. Maria Krüger-Basener 31

 Structure into introduction 15%, main body 75%,
conclusion 10%
 Consider the level of knowledge, mind set and
interests of the audience
 Welcome the audience, introduce yourself and
clarify the objectives of your presentation
 Lead into your subject (quotations, examples,
recent incidents)
 Make general theme clear
 At the end, draw conclusions and sum up; no new
aspects.

Prof. Maria Krüger-Basener 32

 sich in das Vorwissen, die Denkweise und die
Interessen aller (!) Teilnehmer versetzen
 an Teilnehmererfahrungen anknüpfen
 Teilnehmerbeispiele einsetzen (lassen)
 an einem Beispiel verdeutlichen
 Schwerpunkte setzen
 strukturieren (Ähnlichkeiten, Unterschiede …)
 graphisch gut aufbereiten

Prof. Maria Krüger-Basener 33
 Data/Fact Benefit for Listeners
(typical features) ... - This means for you …
- In your case this helps …
...

Prof. Maria Krüger-Basener 34

 Motivate yourselve positively about the topic
 Explain the importance and benefits of the topic to
the target group
 Use practical examples
 Use rhetorical formulas and your vocal options

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 Regard questions and differences of opinion as
helpful and interesting
 Adopt a “win – win” approach
 Answer questions without becoming side-tracked
 Make constructive use of differing views
 Don’t provoke conflict or let others provoke you

and… remain calm, listen attentively

and keep your goals in mind
Prof. Maria Krüger-Basener 36
• References on slides and additional reference list
• One headline only for one slide
• More pictures, less text
• No full sentences
• Structure
- Introduction (10-15 %)
- Argumentation
- Summary OR Conclusion OR Prospects, Outlook
(10-15 %)

Technical Management 2024

© Prof. Maria Krüger-Basener 37
Regional Country Culture

- Emden -

Technical Management 2024

© Prof. Maria Krüger-Basener 38
 Presentation

1. Emden - in How Far was the City Part of the So-

Called Hanseatic Legue?

Arjun Gupta & Amrutha Mysuru

Technical Management 2024

© Prof. Maria Krüger-Basener 39
 The Hanseatic League
as a Commercial and Defensive
Confederation
and the Role of Emden and Bremen

Technical Management 2024

© Prof. Maria Krüger-Basener 40
Hanse = Hanseatic League
• Union of merchants across
Northern European cities
• Established in 1356, originated
from various loose associations
• Cities from Finland, Norway,
England, Latvia also involved
• Flourished from the 1200 to 1500
• Main players:
Northern cities of Germany
• Centred in Lübeck

41
Based on Atharv Shahikant Raut and Pranav Gangadhar Jadhav 2021
Objectives of the Hanseatic League
(“Hanse”)

To protect To control
ship convoys, trade
goods, and throughout
caravans the region

To set To protect
common against
trade tariff piracy and
and taxes banditry

42
Based on Atharv Shahikant Raut and Pranav Gangadhar Jadhav 2021
Routes and expansion

43
Based on Atharv Shahikant Raut and Pranav Gangadhar Jadhav 2021
Strategy for the PURPOSE:
Establishing a superregional economic community
• By building lighthouses and training pilots to promote safe
navigation
• By organizing and controlling trade
• By winning commercial privileges
• By creating monopolies
• By establishing trading bases overseas.
• Primary trade of the league
• Staples from Russia and Poland to Flanders and England,
• Which in turn transported clothing and other manufactured products
eastward to the Slavs (e.g. Russia)
• Later: Opening to all former Hanseatic League members and cities
that hosted a Hanseatic konto
• Then: Trading of grain, timber, furs, tar, honey, food surpluses and
industrial raw material to the west from Mediterranean and Asia. 44
Based on Atharv Shahikant Raut and Pranav Gangadhar Jadhav 2021
Commercial Confederation - Development

• Establishment of permanent commercial enclaves in

several foreign towns
• Internal densification of commercial network through
creation of small trading stations
• Trading in certain region and goods by specific groups
(“territorial protection” “monopoly”)
• Settlement of family members in important trade
centres.
• Hanseatic tradition of apprenticeship to create the
pool of reliable partners.
• Effect: Bringing both commerce and industry to
Northern Germany
45
Based on Atharv Shahikant Raut and Pranav Gangadhar Jadhav 2021
Prof. Dr.-Ing. Agnes Pechmann 46
Based on Atharv Shahikant Raut and Pranav Gangadhar Jadhav 2021
MB-PT-7
 Emden

Prof. Dr.-Ing. Agnes Pechmann 47

Based on Atharv Shahikant Raut and Pranav Gangadhar Jadhav 2021
MB-PT-7
Role of Bremen

Bremen
• always a solid member in Hanseatic League
• famous for manufacturing large cargo ships
• Had strong successful merchants
• Got commercialisation and industrialisation
(Manufacturing of newer and finer woollen and linen fabrics
and even silk)
• was involved in various military actions to maintain and
enhance their privileges.
• well known for coffee (importing, trading and roasting)

48
Based on Atharv Shahikant Raut and Pranav Gangadhar Jadhav 2021
Role of Emden

• Independent trading town

• Base for the league for further operations in East Frisia:
Emden played vital role in the mid 14th century to control the
North Sea and English trade
• In the 14th and 15th centuries constant conflicts of Emden
with the powerful Hanseatic League
• Reason: Support of the pirates around Klaus Störtebeker (by
Emden and other places in East Frisia such as Marienhafe)
• Consequences: Repeated occupation of Emden by Hanseatic
(especially Hamburg) forces.
• Leave of Hamburgers only 1447
After receiving punitive expedition chief Hisko changed the
side and handed over the Emden to Hanseatic troops.
49
Based on Atharv Shahikant Raut and Pranav Gangadhar Jadhav 2021
 Klaus Störtebecker,
Famous Pirate

(ca.1360 – 1401)

https://www.ostsee-zeitung.de/mecklenburg-
vorpommern/historie-zu-stoertebeker-die-wahre-
geschichten-der-piraten-in-mv-
GFGDI4K2YYRMOQCDCIIJA4SRQA.html

50
Based on Atharv Shahikant Raut and Pranav Gangadhar Jadhav 2021
Defence Confederation
• Various agreements between the cities like Lübeck,
Rostock and Wismar for security and for joint protection
against pirates, robbers and feudal lords
• In 1367 the league military action for the first time for
expansion of state
• Established great confederation with Norway, Sweden, and
important countries of Scandinavia to war against Denmark
• Offer of military forces, supplies and money by each town
compulsary; otherwise be expulsion from the league.
• Successful in navel and military operations, league captured
Copenhagen and most of the Danish town.

51
Based on Atharv Shahikant Raut and Pranav Gangadhar Jadhav 2021
Political Importance

• After the treaty of Stralsund (1370) the Hanseatic League

• Dominated the region and maintained powerful position.
• Emerged as one of the great European powers of the 14th
century
• With
• Its own flag
• Diplomatic representatives abroad
• Treaties with Scandinavian kingdoms, Poland, and England
• Like an independent state.

52
Based on Atharv Shahikant Raut and Pranav Gangadhar Jadhav 2021
Conclusion to the Hanseatic League

• It is considered to have been the first super-regional

economic community of the world
• The league succeeded in developing permanent commercial
enclaves (Kontore) in many foreign cities
• The Hanseatic League collapsed in part due to a lack of
central control
• Cities preserved their links to the Hanseatic League even
after it has demolished. such as Lübeck, Hamburg, and
Bremen

53
Based on Atharv Shahikant Raut and Pranav Gangadhar Jadhav 2021
 Presentation

2. Characteristics of a German City (Stadt”) –

Illustrated by Typical Examples

Dilip.Kumar & Salman.Habib

54
Based on Atharv Shahikant Raut and Pranav Gangadhar Jadhav 2021
German Cities – Definition and Characteristics

5.000 – 20.000 Inhabitants: Kleinstadt (Small City)

20.000 – 100.000 Inhabitants: Mittelstadt (Medium City)
> 100.000 Inhabitants: Großstadt (Big City)

With certain rights and an important function for the region (Hospitals,
Offices, Central Buildings etc.)

Villages (< 2.000 Inhabitants) contain at least

• Church
• School
• Post Office
• Mayors Office
• Inn or Pub

55
Based on Atharv Shahikant Raut and Pranav Gangadhar Jadhav 2021