A STUDY ON

“EFFECTIVENESS OF INNOVATIVE HR PRACTICES

AT POPULAR INDUSTRIES PVT. LTD.”

This project work is submitted to Mahatma Gandhi University

Kottayam, in partial fulfillment of the requirement for the award of
the degree of
BACHELOR OF BUSINESS ADMINISTRATION

Submitted By
Name: MUHAMMED
Reg. No: 210021081584

UNDER THE SUPERVISION AND GUIDANCE OF

Mr. NITHIN SREENI
ASSISTANT PROFESSOR, DEPARTMENT OF MANAGEMENT
STUDIES

DEPARTMENT OF MANAGEMENT STUDIES

AL-AZHAR COLLEGE OF ARTS AND SCIENCE
AFFILIATED TO M.G UNIVERSITY, KOTTAYAM
PERUMPILLICHIRA P.O THODUPUZHA 686605
2021-2024
 CERTIFICATE

This is to certify that the minor project entitled “A STUDY ON EFFECTIVENESS OF

INNOVATIVE HR PRACTICES AT POPULAR INDUSTRIES PVT. LTD." is a
bonafide record of work done by his during the year 2020-2023 in partial fulfillment of the
requirement for the award of degree of Bachelor of Business Administration in Mahatma
Gandhi University Kottyam, Kerala

Mr. NITHIN SREENI Mrs. BINITHA V M

Research Guide Head of the Department of
Dept. of Management Studies Management Studies

Viva voice examination held on ………………………..

INTERNAL EXAMINER EXTERNAL EXAMINER

THODUPUZHA
DATE:
 DECLARATION

I MUHAMMED 6th semester BBA student of Al-Azhar College of Arts and

Science, Perumpillichira, Thodupuzha. Hereby declare that the project work
entitled “A STUDY ON EFFECTIVENESS OF INNOVATIVE HR PRACTICES AT
POPULAR INDUSTRIES PVT. LTD.", submitted to Mahatma Gandhi University

Kottayam, in partial fulfillment of the requirement for the award of degree of

Bachelor of Business Administration is a record for original research work
done by me under the guidance and supervision of Mr. NITHIN SREENI,
Department of Management Studies. The results embodied in this project have
not been submitted to any university or institute for the award of any degree or
diploma.

Place: Thodupuzha NAME: MUHAMMED

Date........................... Reg. No. 210021081584

 ACKNOWLEDGEMENT

I would like to express sincere gratitude and reverence to God almighty, for guiding
me throughout this project, making my endeavor an undiluted success.

I wish to take this opportunity to express my sincere expression of gratitude to each

and every one who helped me in the completion of this project.

I wish to express my sincere gratitude thanks to our beloved principal Dr.

SASIDHARAN V and management for giving me an opportunity to do this project work. I
express my sincere thanks to Ms. BINITHA V.M, Head of the department of management
studies, for her sincere support in my endeavors.

I express my sincere thanks to my guide, Mr. NITHIN SREENI, department of

management studies, Al-Azhar College of arts and science, for suggesting this area of study
and for extending an excellent guidance throughout the course of this project work.

I also express my thanks to all the faculty of Al-Azhar College of Arts and Science
for their valuable guidance throughout the course of the project.

Last but not least, I am grateful my friends for their forbearance, support and encouragement.

NAME: MUHAMMED
 TABLE OF CONTENTS
Sl. No CHAPTERS Page No

I INTRODUCTION 1-8

1.1 Introduction 1

1.2 Problem Definition 4

1.3 Objectives of the Study 8

1.4 Scope of the Study 8

1.5 Limitations of the Study 8

II LITERATURE REVIEW 9-10

III INDUSTRY PROFILE 11-30

3.1 Brief History of the Industry 11

3.2 Industrial Performance- Global, National & Regional 27

3.3 Prospects and challenges in the Industry 28

IV COMPANY PROFILE 31-47

4.1 Brief History of the Organization & Current Board of

31
Directors/ Organizational Chart

4.2Mission, Vision, Vision Statement & Quality Policy Followed 39

4.3 Business process of the Organization- Product Profile 40

4.4 Strategies- Business, Pricing, Management 45

4.5 SWOT Analysis of the Company 46

V RESEARCH METHODOLOGY 48-50

5.1 Statement of the Problem 48

5.2 Research Design 48

5.3 Sample Size 48

 5.3.1 Population 49

5.3.2 Sampling Technique 49

5.3.3 Sample Size 49

5.4 Data Collection Design 49

5.4.1 Data Sources 49

5.4.2 Data Collection Tools 49

5.4.3 Data Analysis Tool 50

VI DATA INTERPRETATION & ANALYSIS 51-76

VII FINDINGS, SUGGESTIONS & CONCLUSION 77-79

ANNEXURE

ANNEXURE-1 QUESTIONNAIR

ANNEXURE-2 BIBLIOGRAPHY
 LIST OF TABLES
Sl. No Chapters Page No.
6.1 Employees Perception On Working Environment 51
6.2 Employees Perception On Friendliness And Helping Mentality 52
6.3 Employees Perception On Working Hour Of The Organization 53
6.4 Employees Perception On Management, Encouragement And 54
Support
6.5 Employees Perception On Time Relaxation 55
6.6 Employees Perception On Whether The Organization Has Clearly 56
Mentioned Performance Expectation And Standards
6.7 Employees Perception On Whether Grievances Are Properly 57
Addressed
6.8 Employees Perception On Work Routine 58
6.9 Employees Perception On Monetary And Non-Monetary Benefits 59
6.10 Employees Perception On Personal Development Opportunities 60
Provided By The Organization
6.11 Employees Perception On Welfare Benefits 61
6.12 Employees Perception On Whether The Pay Offered By The 62
Organization Is Competitive
6.13 Employees Perception On Workplace Cleanliness And 63
Satisfaction
6.14 Employees Perception On The Service of Popular Candles 64
Industry
6.15 Employees Perception On The Gender Wise Classification Of 65
Workers
6.16 Employees Perception On The Age Wise Classification Of 66
Workers
6.17 Employees Perception On The Educational Wise Classification 67
6.18 Employees Perception On The Experience Wise Classification 68
6.19 Employees Perception On The Response Of Management To 69
Workers
 6.20 Employees Perception On The Attitude Of Management 70
6.21 Employees Perception On The Working Conditions 71
6.22 Employees Perception On The Training And Development 72
6.23 Employees Perception On The Job Security 73

6.24 Employees Perception On Participation In Decision Making 74

6.25 Employees Perception On Freedom For Workers 75
6.26 Employees Perception On The Employees Expectation From The 76
Company

\
 LIST OF GRAPHS
Sl. No Chapters Page
No.
6.1 Employees Perception On Working Environment 51
6.2 Employees Perception On Friendliness And Helping Mentality 52
6.3 Employees Perception On Working Hour Of The Organization 53
6.4 Employees Perception On Management, Encouragement And 54
Support
6.5 Employees Perception On Time Relaxation 55
6.6 Employees Perception On Whether The Organization Has 56
Clearly Mentioned Performance Expectation And Standards
6.7 Employees Perception On Whether Grievances Are Properly 57
Addressed
6.8 Employees Perception On Work Routine 58
6.9 Employees Perception On Monetary And Non-Monetary 59
Benefits
6.10 Employees Perception On Personal Development Opportunities 60
Provided By The Organization
6.11 Employees Perception On Welfare Benefits 61
6.12 Employees Perception On Whether The Pay Offered By The 62
Organization Is Competitive
6.13 Employees Perception On Workplace Cleanliness And 63
Satisfaction
6.14 Employees Perception On The Service of Popular Candles 64
Industry
6.15 Employees Perception On The Gender Wise Classification Of 65
Workers
6.16 Employees Perception On The Age Wise Classification Of 66
Workers
6.17 Employees Perception On The Educational Wise Classification 67
6.18 Employees Perception On The Experience Wise Classification 68
6.19 Employees Perception On The Response Of Management To 69
 Workers
6.20 Employees Perception On The Attitude Of Management 70
6.21 Employees Perception On The Working Conditions 71
6.22 Employees Perception On The Training And Development 72
6.23 Employees Perception On The Job Security 73
6.24 Employees Perception On Participation In Decision Making 74
6.25 Employees Perception On Freedom For Workers 75
6.26 Employees Perception On The Employees Expectation From 76
The Company