Explaining Political Sophistication
Explaining Political Sophistication
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Behavior
Robert C. Luskin
Debates over the political sophistication of mass publics smolder on. The more
fundamental question, however, is why people become as politically sophisticated or
unsophisticated as they do. This paper develops a nonlinear simultaneous equation model
to weigh explanations of three general sorts: the political information to which people are
exposed, their ability to assimilate and organize such information, and their motivation to
do so. The estimates suggest that interest and intelligence, representing motivation and
ability, have major effects, but that education and media exposure, the big informational
variables, do not. I consider the reasons and sketch some implications for the sophistication
of mass publics, for the study of sophistication and other "variables of extent," and for
democratic theory.
331
The greatest single portion of the literature has focused on the descriptive
aspect of this distributional question: How sophisticated or unsophisticated
a public? A somewhat more pregnant question, consuming the next greatest
share of attention, is whether the American public has become dramatically
more sophisticated since the early 1960s. These long roaring disputes may
at last be dying down. The evidence, read aright, is clear. "By anything
approaching elite standards, the American public is extremely unsophisti-
cated about politics and has not become appreciably more so. ... Other
publics . . . are similarly unsophisticated" (Luskin, 1987b, p. 889; see also
Kinder, 1983).
But though this finding obviously compels some doleful premises for
descriptive democratic theory, it still leaves a loophole for lofty prescription.
The publics we have studied may not be very sophisticated; they may not
have become markedly more sophisticated over the periods we have
observed; yet they may nonetheless be capable of becoming so. The
remaining question, then, is how far a largely unsophisticated public can
become or be made more sophisticated, and by what means. Beyond this, in
turn, lies the question of how the distribution is generated.
On this score, the literature is not only scant but theoretically
1976; Patterson and McClure, 1976; Patterson, 1980). In the first half of the
present data, too, the inclusion of television and radio reduces the media
exposure coefficient and the R2. Thus, to give the variable a fair chance, I
have confined it to the print media.
Intelligence: We need not see cognitive ability as unidimensional to find
intelligence, defined as the central tendency of cognitive abilities, a useful
concept (Carroll and Maxwell, 1979). Experiments confirm that brighter
subjects do better at learning, retaining, and extrapolating from information
of any complexity (Baron, 1982; Campione, Brown, and Bryant, 1985). The
more complex, the steeper the gradient. Thus, brighter people should
accumulate more, and more complex, information about politics, other
things (most notably interest) being equal (White, 1969; Harvey and
Harvey, 1970; Renshon, 1977; Graber, 1984). Indeed, the dependence on
intelligence should be greater for political than for many other sorts of
knowledge, because politics is more abstract and remote-simply "harder
material"-than, say, sports or cooking.
Occupation: In large proportion, those willing to spend the time and
effort to obtain large quantities of political information may be "those who
need the details for other purposes: e.g., a farmer who needs to know about
trade legislation in order to determine what proportion of his land should be
planted in crops" (Popkin, Gorman, Phillips, and Smith, 1976, p. 788). The
more politics impinges on one's work-the more political, governmental, or
conditioned by government policies it is-the more politically sophisticated
it may be necessary, profitable, or professionally advantageous to be. In
addition, more politically impinged occupations provide more political
information. Information about what the government is doing or is likely to
do, at least in certain policy domains, and about what effects its actions are
likely to have, marches even unbidden across the desks of many corporate
executives, for example (Popkin et al., 1976).
Hence we must write two further equations, for interest and EPIPM. For
the interest equation, two additional variables suggest themselves:
For the EPIPM equation, the pool is unfortunately thinner. Only one
addition variable suggests itself:
This, then, in causal outline, is the model. Note from the diagram in
Figure 1 that these direct effects we have been positing imply indirect
effects as well. Sophistication affects EPIPM through interest; EPIPM
affects interest through sophistication; age, parental interest, and EPMG
affect sophistication through interest and EPIPM.1
A QUESTION OF FORM
Age Political
Sophistication
... ., N). First-half estimation of the Box-Cox model in the same variables
supports this specification over the linear alternative.12
Now, for continuous y's, interest's (y2's) direct effect on sophistication
(yl)-the immediate change that could be expected in yl for each
unit-change in Y2, if Y2 could be manipulated independently of yl and y3-is
MEASUREMENT
going on in government and public affairs most of the time, whether there's
an election going on or not," as opposed to not being "that interested." The
general scheme is to score the polytomies by (1, 2,. . . , C), where C is the
number of categories, and the dichotomies (occupation and EPMG), whose
bottom categories seem closer to absolute zero in relation to the category
above, by (.5, 1.5.).14
Only three variables need further discussion, the first of course being
sophistication itself. The measure of sophistication is a compound of three
elements: two measures of integration (1, and 12) and one measure of
differentiation (D). The first two are streamlined, trichotomous versions of
Campbell et al.'s (1960) "levels of conceptualization" (LC)15 and Converse's
(1964) typology of "recognition and understanding" (RU), based, respec-
tively, on the questions soliciting open-ended evaluations of parties and
candidates and the questions asking respondents to say which party is (or is
generally seen as) more conservative and what they mean (or is generally
meant) by that. The present versions distinguish only (1) responses abstract
enough to have at least the scent of "ideology," (2) narrower but still
substantive responses, referring to clearly defined issues or groups, and (3)
vague, policy-irrelevant, or empty responses.16 Both are scored (0, 1, 2). The
third element D is simply the number of policy issues, out of a total of 11,
covering much of the landscape of then current political debate, on which
the respondent can both locate him- or herself and correctly locate the
parties (the Republicans to the right of the Democrats).17 The combination
S = (I, + 12 + 1) (D + 1),
place factory and clerical workers, computer specialists, and even teachers
outside the social sciences in the low-impingement category and lawyers,
physicians, entrepreneurs, and most administrators in the high-
impingement category.19 This measurement is admittedly crude but at least
addresses the right variable. The norm is to score occupation by status, but
status is not what should matter; political impingement is.
The most elusive variable, however, is intelligence. Few national
probability samples provide much to work with. Education, the most
frequent stand-in, is conceptually and empirically too different. We all must
know people who never went to college but are mentally nimble and lithe;
certainly, we all must know dull-witted students who will nonetheless get
their degrees. Education may sharpen ability but is far from the same thing.
The General Social Survey (GSS) conducted at irregular intervals by the
National Opinion Research Center at the University of Chicago has
frequently included a vest-pocket measure of intelligence in the 10-item
Gallup-Thorndike vocabulary test, but lacks the political items to cover the
rest of the model. Neuman (1986) makes passing use of a similar test in the
1973 Bay Area Survey, and Lodge and his colleagues (Hamill, Lodge, and
Blake, 1985; Hamill and Lodge, 1986; among other studies) have applied
lengthier ones in their experiments, but these data are all from small, local,
nonprobability samples, as previously noted.
The only real option, in a national probability sample extensively
questioned about politics, is the interviewer's rating, at the end of the
ANES interviews, of the respondent's "apparent intelligence," a measure
with obvious problems. Interviewers are hardly expert judges, and their
ratings may in part be seepage from other variables. Following an interview
about politics, interviews may rate more politically sophisticated respon-
dents as more intelligent. Or they may rate more highly educated
respondents as more intelligent, on the assumption that they must be.
Still, a variety of circumstantial evidence suggests that the interviewer
ratings do catch something that behaves plausibly like intelligence. A panel
on an earlier survey found a same-interviewer reliability of .7 and an
inter-interviewer reliability of .6 (Campbell, Converse, and Rodgers, 1976).
And the correlations between "intelligence" and sophistication (.41) and
between "intelligence" and education (.58) are no higher than might be
expected if "intelligence" measures only intelligence, which should after all
be substantially correlated with both. Indeed, the correlation with
education accords beautifully with correlations between education and IQ
scores, which cluster fairly tightly around .6 (Duncan, 1968).
The most direct-and reassuring-evidence, however, comes from a
panel on the 1987 GSS survey. The interviewers rated the respondents'
intelligence on much the same scale as the ANES interviewers do, and in a
Sample*
Minimum Maximum Mean
Direct Effects
o(4)f12ya13,yllx21Y 3 -y lo(1)12yl3x1llX11x2xy 3 ,
where 1 and 4 are interest's minimum and maximum. note the continued
presence of Y3, x1, x2, and x3. The nonlinearity has been integrated out, but
GPD
When the Other Explanatory
Variables Are at Their:
Dependent Explanatory
Variable Variable Minima Means Maxima
Sophistication
Interest 15.390 30.171 44.810
EPIPM -.260 -2.911 -6.726
Education .204 -2.149 5.442
Occupation .354 3.924 8.718
Intelligence 1.407 10.922 22.774
Interest
EPIPM
Interest 4.743 5.558 5.780
EPMG .175 .773 1.212
an enormous differe
interest also makes a d
of sophistication. E
differences in inter
much exposure to th
interested in politi
appreciable differenc
Total Effects
Yil = Tr10ii2
oXfl'1Xlx212^xr13xr14X`515l5x16'V,
-i3 -i4 -i5 -i6 vi i , (3 (3)
and vl, a known function of the structural P's and u's, is a disturbance.26
Taking expectations and derivatives gives the exogenous variables' total
effects-their effects controlling only for the other exogenous variables
(hence leaving the intervening endogenous ones free to operate). For
example, education's (xl's) total effect is
aE(YillxXi,xi2 .. . xi6)/+axil
x~)/x~= -'
1)T1Tx112
1Trl"0-il 213
'~i2` 14XT-50 t 16
'~i3 'i4 aiS- '~i6' (4)
where the adjusted scale factor rTo- = (exp 1/2(r)Trlo, where ar now denotes
E(ln vil)2.27
The Tr's must be positive, if the B's and y's are,28 and the total effects
should consequently be positive and increasing functions of the other
exogenous variables.29 We can estimate the Tr's by implication from the
2SLS estimates of the PB's and y's, obtaining the asymptotic standard errors
as in Goldberger, Nagar, and Odeh (1961).30
Table 4 shows that all the significant estimates are indeed positive,
although not all are significant. Intelligence, occupation, and parental
interest affect sophistication. Education, age, and EPMG do not. EPMG
arguably affects EPIPM, while intelligence, occupation, and parental
interest affect both EPIPM and interest. Education and age affect neither.
DISCUSSION
I offer this analysis with some diffidence, given its reliance on the
interviewer ratings of intelligence. These may indeed bear some
responsibility for the results, in which intelligence looks quite important
and education unimportant. They may inflate intelligence's effect, perhaps
at the expense of education's. And the conservative reader may wish to
regard the estimates above and interpretations below as more than usually
tentative. Further studies, with better measures, will tell how far they are
right. Yet, for various reasons, I do not think we should discount on this
basis too much. I have already cited evidence that the interviewer ratings
are more valid and reliable than they may appear; other evidence supports
the estimated effects more directly. But let us return to this question.
By far the most influential variable, unsurprisingly, is interest. We learn
about the things we care about. The next most influential, after intelligence,
is occupation, a result that needs more comment. The usual pattern is for
education's effect to survive a control for occupation but not vice versa
(Converse, 1974), but here we see that with occupation scored by political
impingement rather than by status-and with intelligence also con-
trolled-it is occupation's effect, not education's, that survives. At the same
time, the effect is relatively tame, contrary to Popkin, Gorman, Phillips, and
Smith (1976). This is not because occupation is handicapped by exclusion
from the interest equation. When added, it has no effect. Occupation's
effect on interest seems to be through sophistication, an effect the model
already reflects. On the other hand, the effect might well be larger, could
political impingement be measured more finely.
Two further positive findings deserve underlining. The first is that
interest depends on sophistication as well as vice versa. The effect, indeed,
is gigantic. And since interest affects other political variables (posterior to
the model, except for EPIPM), the effect redounds to sophistication's
importance, both in the causal scheme of things and (therefore) as an object
of inquiry. The second point is that intelligence, through sophistication, has
a sizable effect on interest and EPIPM as well. Clearly, this is a variable that
deserves more attention, beginning with better measurement.
The most interesting findings, however, are null. Education, in the
conventional wisdom, is "probably the prime predictor of dependent
variables reflecting political interest, participation, and mobilization"
(Converse, 1974, p. 730). Studies showing association between education
and sophistication, in particular, are legion. Why, then, does education fail
so abjectly here? Two simple explanations can be quickly dismissed. The
absence of effect is not just an idiosyncrasy of the second half-sample. The
estimate was similarly insignificant in the first half, and I gave the variable
this second chance only in deference to its place in the literature. Nor does
education affect sophistication through interest, as we have seen.
It is possible, on the other hand, that education has some effect outside
the model. It may not affect sophistication directly. It may not affect
sophistication through interest. But it may still affect sophistication through
intelligence, occupation, or EPMG. Let us consider this possibility more
closely. Education cannot have much effect through EPMG, because
EPMG's own effect is minor. It can have some through occupation, but
probably not too much because occupation's effect is only moderate, and
political impingement is only moderately tied to education. The largest of
these submerged effects is presumably through intelligence. Certainly
education and intelligence are correlated. But why? Education may sharpen
the intellect, but students who are brighter to begin with are apt to go
further in school. In addition, intelligence and education share a
same-signed dependence on many of the same (or different but positively
correlated) "third" variables, including parental intelligence, aspirations,
and class. To the extent that the correlation is due to intelligence's effect on
education and their mutual dependence on other variables, rather than to
education's effect on intelligence, education's hidden effect must be small.
For now, we can only speculate. To estimate such prior effects, we should
have to push the model's rear boundary back, making intelligence,
occupation, EPMG, education itself (depending as it does on intelligence),
and probably other variables not yet in the model endogenous. But many of
the requisite variables-parental intelligence and child-rearing practices in
the intelligence equation, for instance-lie hopelessly beyond the capacity
of these or any other current data on sophistication to operationalize.
Even short of estimating some such larger model, however, there is
reason to think education's effect overrated. Closer-range studies, of
students in school, show little political learning. High school civics courses
leave only the lightest imprint (Langton and Jennings, 1968). Seniors know
more than they did as freshmen (Torney, Oppenheim, and Farnen, 1975;
Merelman, 1971; Andrain, 1971), but most of the gain is probably due to
maturation, information from other sources, the politicization that results
from being part of a panel study about politics, and improved guessing
ability (Merelman, 1981). Beck (1977), surveying the literature, concludes
(p. 139) that "research has failed to show that the school, either as an
institution or in terms of the individual teachers within it, has much
influence on the political learning of students."
Why, then, do so many cross-sectional analyses of adult samples show a
relationship between education and sophistication? The simplest explana-
tion is the paucity of controls. The studies showing an education effect do
not always partial on interest, and never on intelligence or occupation qua
political impingement. So "education's" effect may really be intelligence's,
occupation's, and interest's. Education may be taking credit for other
variables' work. Students must pick up some political information in school,
but apparently do not wind up knowing much more, other things being
equal, the longer they spend there. This makes perfect sense, once we
recognize that the problem of becoming politically sophisticated by these
standards is not one of scouring a barren environment for obscure
information. In the schools, in the media, on the job, in ordinary
less a function of the information to which people are exposed than of what
they can and are motivated to make of it. The readiness is pretty nearly all.
All this makes for a gloomy forecast. Most of us probably believe-I
myself believe-that where sophistication is concerned, more is better. The
balance of evidence suggests, however, that mass publics everywhere are
woefully unsophisticated by anything approaching elite standards (Con-
verse, 1975; Kinder, 1983; Luskin, 1987b). Is there any prospect for
improvement? From the time of John Stuart Mill at least, most hope has
lain with education (see Thompson, 1970). But if education had the effect it
is supposed to have, the revolutionary spread of education since the 1950s
should have brought a similarly dramatic increase in sophistication. That
there now seems to have been little such increase (Converse, 1975; Kinder,
1983; Luskin, 1987b) is another reason for crediting the estimates above. If
accurate, moreover, the estimates suggest that we cannot expect much from
education in the future, either. Education's effect outside the model may
produce small increases in aggregate sophistication-it may in fact be
responsible for the small increases that seem to have occurred-but it can
only do so much.
A fairer prospect may lie with occupation. The growth of government and
the increasing professionalization and bureaucratization of society have
brought increasing proportions of the work force into politically impinged
occupations and will probably continue to do so. Indeed, the small increases
in aggregate sophistication since the 1950s may owe more to increases in
political impingement than to increases in education. Still, occupation's
effect seems only moderate and probably cannot be expected to tilt the
distribution of sophistication very far.
Other variables have larger effects but little prospect of aggregate change.
Aggregate intelligence may increase with better pre- and postnatal
nutrition, higher average education, and so forth, but surely not very much.
Interest in politics-as opposed to a particular campaign-should be quite
stable, due in part to the inertial drag or pull of prior ignorance or
sophistication. None of the model's variables both has a big effect on
sophistication and promises to change very much in the aggregate.
"Constructively," as opposed to "reconstructively,"31 there does not seem
to be much we can do. At most, we can expect a gradual and very limited
increase, as education continues to spread and the proportion of politically
impinged occupations continues to grow. To hope for more, we should have
to change the parameters, not just the variables, by changing the system.
But such structural changes may be impracticable or undesirable on other
grounds. Sufficiently small polities, for example, may encourage involve-
ment by making the stakes more vivid. But the interrelatedness and
international tensions of the modern world make city-states unattainable.
NOTES
1. For recent reviews of the levels of public participation in democratic politics, see Crewe
(1981) and Powell (1982, 1986).
2. The literature attempting to weigh issue versus candidate or party-oriented voting is all
atangle -the weights depend on the definitions of the variables and the specification of the
model (compare Page and Jones, 1979, with Markus and Converse, 1979)-but it seems to
me a fair reading that raw partisanship and reactions to the candidates' personas generally
have more influence than perceptions of the candidates' stands on the issues. For a recent
review, see Asher (188, pp. 203-205 and passim).
3. Many authors confuse "constraint" with the statistical patterning of attitudes across
individuals. Here, and as Converse (1964) originally intended it, constraint means cognitive
organization, of which the statistical patterning of attitudes across individuals is merely an
aggregate measure, and an extremely dilute one at that (see Luskin, 1987b).
4. For some brief arguments and further references in support of these propositions, the
reader may wish to consult Luskin (1987a).
5. The less, too, it appears, a less sophisticated public will support the application of
democratic norms like majority rule and the freedoms of speech and assembly to specific
cases (McClosky, 1964; Gibson and Bingham, 1985; McClosk-y and Zaller, 1984).
6. Hamill et al.'s is not explicitly an analysis of sophistication. One of their dependent
variables, however, "partisan schema usage," is almost a doppelganger for D, below, and the
other two, class and ideological schema usage, have a similar thrust. These are all measures
of what Fiske and Taylor (1984) call schema development, an object-specific version of
sophistication, and for objects sufficiently prominent, like the parties, the development of
different political schemas should be highly intercorrelated, and highly correlated with
sophistication as a whole (Luskin, 1987b; Bolland, Kuklinski, and Luskin, 1987).
7. This is not entirely true of Neuman, some of whose analyses use ANES data. His most
important analysis, however, displayed in his Figure 5.4, is based on a small, nonprobability
subset of a Bay area sample.
8. One cannot help but think, in this connection, of the detective's criteria for suspects: means,
motive, and opportunity. Sniderman (1975) places the variables affecting a person's
adoption of a particular opinion under similar rubrics.
9. Altogether, they boost the R2 for the interest equation (1.2), below, by .005.
10. It is in fact education's association with sophistication that those who see an education-
interest connection frequently seem to have in mind (Rosenstone and Wolfinger, 1978, p.
28, for example).
11. A number of macro-level variables-the ideational richness of the debates among rival
elites and the magnitude of the policy difference between them, the frequency and
vehemence of wars, depressions, race riots, and other politicizing events-may also affect
interest and sophistication (and EPIPM) over time or across polities (Field and Anderson,
1969; Nie, Verba, and Petrocik, 1976; Miller and Levitin, 1976; Miller et al., 1976), but are
constant for a given public at a given time.
12. There are actually several Box-Cox models of varying complexity (Box and Cox, 1964). The
one estimated here is
(Yil- 1) + al=ao
(Yi2 +
1) a+ +
a(Yi3
a +1)a3
+ a(Ni)
(il- )q (N1)
q q q q
22. 2SLS provides estimates of the exponential parameters (y11, Y24, 132, etc.) and the logged
scale factors (^y = In ygo, g = 1, 2, 3). To recover estimates of the scale factors themselves,
we set ^ygo = exp ygo), where the "As" indicate estimates. Then, to estimate the adjusted
scale factors, we set /go = (exp 2rg) j'go, where Uc denotes the 2SLS-derived estimate of
the logged structural disturbance variance cr2 = E(ln Uig)2, g = 1, 2, 3. The R2s are
computed as the r2s between the actual and 2SLS-predicted dependent variables.
23. All significance statements refer to the asymptotically appropriate one-tailed test at the .05
level.
24. Although to refer to the greatest possible difference is implicitly to take the variables'
maxima and minima seriously, the device applies beyond discrete or limited variables.
Even with more nearly continuous and unbounded measures, we should be able to examine
greatest likely differences, substituting relatively extreme values (those lying so many
standard deviations above or below the means, e.g.) for absolute maxima and minima. See
Luskin (forthcoming).
25. In speaking at once of maxima and minima, and of the variables' being at their means, I am
presuming the existence of values between but not beyond the actual scores, a stance of
convenience I take throughout.
26. In matrix notation, the logged versions of (1.1), (1.2), and (1.3) are
B In Yi + C In xi = wi,
where ln Yi, In xi, and wi = In ui are the 3 x 1, 7 x 1, and 3 x 1 vectors of the ith
observation on the endogenous and exogenous variables and disturbances, respectively, and
B and C are the 3 x 3 and 3 x 7 matrices of parameters associated with the endogenous
and exogenous variables. (The first element of In xi is 1, and the first row of C consists of
In 1lo, In Y2o, and In Y30.) The logged reduced form equations, therefore, are
In yi = P In xi + ei,
where
(N2) P = -B-C
28. By (N2).
29. By (4), parallel as it is to (2
30. The estimates of the unlogge
adjusted constants yet another
31. A distinction I am taking fr
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