ADITYA SCHOOL OF MANAGEMENT STUDIES, KAKINADA

I MID EXAM SYLLABUS FOR I, II & III YEAR STUDENTS

YEAR SUBJECT SYLLABUS

Unit - I: Introduction of subject, Meaning of Management and its importance- Roles and Responsibility of 3 levels of
Management, And their importance - Functions of management and its importance - Challenges of Management and
how to solve a case study.
MP Unit -II: Planning Concept, process and principles - Planning significance techniques and problems
Unit - III: Organizing Concept Process and principles, techniques - Types of organization-Formal and Informal
Organizational design- Departmentation Types, advantage and disadvantage

Unit- introduction : Economic and non-economic activites; business -meaning and its importance in the economy;
economics: Definations- Distinction between micro and macro economics; concept of utility; cardinal and ordinal
utility; law of diminishing managerial utility; law of substitution.
Unit - II Demand supply and market equlibrium: Demand; meaning importance, types of demand, law of demand,
elasticity of demand; different types of elasticity of demand -price elasticity, income elasticity, cross elasticity and
ME promotional elasticity-determinats elasticity of demand; supply; meaning and importance, law of supply, market
equilibrium, consumer surplus
Unit - III Production and costs: Concept of production, production function distinction between short run and long
I BBM run, law of variable proportions, law of returns to scale,

Unit -1: IT in modern Organization: basic concepts of information system - organizational structure and IT Support at
different organizational levels managing information technology in organizations. Introduction to computer systems:
introduction to computers-five generations of computers-classification of digital computers system.
Unit -II: Computer Hardware: computer hardware: central processing unit .control Unit, mathematical logical unit.
Memory: memory organization -random access memory, DRAM, SRAM, ROM, registers. Factors affecting processor
speed-instruction set, mechanical cycle Secondary storage devices: magnetic tapes. Magnetic disks, hard disk,
ITM flexible disks, optical disk Input devices: key board, mouse, trackball, game controllers, scanners, voice
reorganization, web cams, and digital cameras. OCR, OMR, MICR. OUT PUT DEVICES: monitors, CRT monitors, flat
panel monitors, printers: daisy wheel, dot matrix, ink jet printers-plotters, multimedja projector.
Unit III: Computer Software: system software and application software. operating system windows OS, Mobile
device operating system, and notebook operating systems. Application software: Types of personal application
software, spread sheet-data management -

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 Unit-I: Introduction to Human Resource Management: Introduction, Concept of Human
Resource Management, Scope of Human Resource Management, History of Human Resource
Management, Function of Human Resource Management, Role of HR Executives.
HRM Unit-II: HRM in India: Introduction, Changing Role of Human Resource in India, Globalization,
Its Impact on HR.
Unit-III: Human Resource Planning: Process of Human Resource Planning, Need for Human
Resource Planning

Unit-I: Focus and Purpose: Definition, need and importance of organizational behaviour –
Nature and scope – Frame work – Organizational behaviour models.
Unit-II: Personality – types – Factors influencing personality – Theories – Learning – Types of
learners – The learning process – Learning theories – Organizational behaviour modification.
II BBM OB Misbehavior – Types – Management Intervention. Emotions - Emotional Labour –
Emotional Intelligence – Theories.
Unit-III: Attitudes – Characteristics – Components – Formation – Measurement- Values.
Perceptions – Importance – Factors influencing perception

Unit-I: Operations management - meaning, definitions, scope and objectives- interaction of

operations management with other areas - manufacturing and non manufacturing operations and
their characteristics.
OM Unit-II: Facilities planning - plant location - factors determining plant location - plant layout—
process layout and product layout - materials handling – MRP - Principle equipments.
Unit-III: Capacity planning - estimation of capital requirements

Unit-I: Introductory: Leadership - Traits, Skills and Styles- Qualities of a Good Leader -
Theoretical Foundations of Leadership - Decision-Making and Leadership - Leadership
BLS Practices.
Unit -II: Organizations and Groups: Organizational Culture and Leadership - Leadership in
Business Organizations

Unit-I: Law of Contract – Essentials of valid contract, Kinds of Contacts, Offer, Acceptance,
consideration, Capacity of parties to a contract, Free Consent, Stranger to the contract.
B.LAW Unit-II: Contingent Contracts, Performance of Contract, Discharge of Contract, Quasi Contracts,
Breach of Contracts and remedies.
Unit-III: Specific Contract – Contract of Indemnity, Guarantee Contract,

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 Unit-I: Electronic Commerce: Definition, Types, advantages and disadvantages, E-Commerce
transaction on World Wide Web. Electronic market-Online shopping, Three models of Electronic
Market - e-Business.
Unit-II: Supply Chain Management: Definition, Benefits, goals, functions, characteristics,
E.COM Strategies of SCM, Electronic logistics and its implementation in business houses - Electronic Data
Interchange (EDI): Benefits of EDI, applications, limitations, EDI Model.
Unit-III: Electronic Payment Systems: Types of EPS- Traditional and Modern payment systems,
electronic cash, steps for electronic payment,

Unit-I: Basic concepts: Income - agricultural income – person – assessee - assessment year -
previous year - gross total income - total income - maximum marginal rate of tax -Residential
status - Scope of total income on the basis of residential status - Exempted income under section.
TAX Unit-II: Computation of income under different heads: Salaries – Allowances – Perquisites – Profit
in lieu of salary – Gratuity – Pension - Income from house property: Annual value of House
property – Computation under different circumstances – Deduction from annual value.
Unit-III: Profits and gains of business

Unit-I: Meaning, Importance, Scope of Industrial Relations, Content and Objectives of Industrial
Relations, Industrial Relations programs, Functional Requirements of successful Industrial
Relations.
Unit-II: Industrial Disputes: Types of Disputes, Causes, Procedure for the settlement of industrial
IR disputes, Government and Industrial Relations, organs of Industrial peace, Tripartite Machinery,
code of discipline, voluntary arbitration, grievance Redressal procedure.
Unit-III: Trade Unions: Principles of Trade Unionism, Objectives and functions of trade unions,
growth of Trade union movement in India,

III BBM

Unit-I: Concept of Public Relations - Working definitions - Nature and scope of public relations –
significance of public relations to business.
Unit-II: Four elements of Public Relations : Public Relations as a Social Philosophy of
Management - Public Relations as Policy Decisions – Public Relations as Action - Public
AMM Relations as communication.
Unit-III: Brand Management: Brand Positioning: Strategies for competitive advantages -
components of positioning - consumer segmentation - perceptual Mapping - Brand benefits and
attributes, positioning with Non-Functional values

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 Unit-I: Talent Management: Significance of talent management - attracting talent, retaining talent,
right sizing the workforce, work life balance initiatives, providing HR leadership to business.
Unit-II: Competency Mapping: Features of competency methods, approaches to mapping -
Competency mapping procedures and steps - methods of data collection for mapping - Developing
TM competency models from raw data - data recording and analyzing, validating the competency
models.
Unit-III: Performance Management and Employee development: Personal development plans, 3600
Feed back as a Developmental Tool

Unit-I: Introduction: Scope - trend towards globalization - classification of foreign markets - tariff
and non-tariff barriers - stages of global marketing - global and multi-international marketing -
economic, technological, political and social factors affecting global marketing.
GM Unit-II: Selection of Foreign Markets: Meaning - parameters for market choice decision - modes of
entry into global markets - Exporting - licensing - franchising - joint ventures – subsidiaries.
Unit-III: Product Selection of global markets: product policy - product standardization - adaptation

Unit-I: Introduction: Types of financial markets - Securities and role of regulator – SEBI - Primary
market, Procedure for buying shares through IPO, Dematerialization of securities.
FM Unit-II: Secondary Market: Stock Exchanges, stock trading, products in Secondary market: equity,
debt, derivatives – types: commodity derivatives and financial derivatives.
Unit-III: Debt Funds: Salient features

Unit-I: Nature and Scope of Forex management: Objectives, significance, relationship between
Forex management and financial management, Forex management and global environment.
Unit-II: International financial markets and instruments: An overview of international capital and
FEM money markets, arbitrage opportunities, integration of markets, international capital and money
market instruments – GDRs, DRs, Euro Bonds, Dual currency bonds, euro equity, euro deposits.
Unit-III: Foreign Exchange Market: Functions, characteristics, organization, and participants,
arbitrage in foreign exchange market

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