USN 22MBA11

MODEL QUESTION PAPER – 2023

FIRST SEMESTER M.B.A. DEGREE EXAMINATION

Principles of Management and Organisational behavior

Time: 3 Hours Maximum Marks: 100
Instructions: 1. Answer any Four full question from Q No. 1 to 7
2. Q No. 8 is compulsory.

S No. Question M L C
1. a. Differentiate between Feed forward and Feedback Control. 3 2 CO1
b. Briefly explain the types of Span of Control. 7 2 CO1
c. Explain the steps involved in the Planning process. 10 3 CO2
a. Enlist any 5 Planning techniques. 3 1 CO1
2. b. Briefly explain the recent trends in Management. 7 3 CO2
c. Explain the process of Controlling with a flow chart. 10 3 CO2
a. Define Unity of Command. 3 1 CO2
3. b. Contingency Leadership is the most suitable approach. Justify 7 3 CO2
c. Elucidate Henry Fayol’s 14 Principles of Management. 10 4 CO3
a. Define OB 3 2 CO1
4.
b. Briefly explain the Contemporary challenges with respect to OB 7 2 CO1
Elucidate the development of OB with the support of its history of
c. contributions from various management Gurus. 10 3 CO2

List the types of Emotions

a. 3 1 CO1
5.
b. Briefly explain the Model of Perceptual process 7 2 CO2
Briefly explain

c.  MARS Model of individual behaviour and performance 10 2 CO2

 Four Drive Theory of Motivation.

a. Quote the definition of Groupthink 3 1 CO1

6. b. Define organizational Culture. Explain the different types of Culture. 7 3 CO2
Define group. Analyze the stages of group formation as proposed by
c. 10 4 CO3
Tuckman.
 a. Distinguish between Eustress and Distress. 3 2 CO1
7. Elucidate with suitable examples that Political Voices are essential to
b. 7 4 CO4
employees to express their concern.
Substantiate that the internal & external environmental forces are responsible
c. for Change in Organizations. 10 4 CO3

4. Case Study

a. 10 5 CO4
b. 10 5 CO4
USN 22MBA12

MODEL QUESTION PAPER – 2023

FIRST SEMESTER M.B.A. DEGREE EXAMINATION
Entrepreneurship Development
Time: 3 Hours Maximum Marks: 100
Instructions: 1. Answer any Four full question from Q No. 1 to 7
2. Q No. 8 is compulsory.

Time: 3 hrs Max Marks: 100

Q.No Note: 1. Answer any FOUR full questions from Q1 to Q7 Marks CO BTL
2. Question No.8 Compulsory
Explain the Term “ Fabien Entrepreneur” 3 1 2
a
1 b An Entrepreneur is a change Agent. Elaborate with suitable examples 7 1 4
c Explain the roadmap of entrepreneurial process in detail 10 1 5
2 a What is Feasibility analysis? 3 2 1
Explain the process involved in developing a typical Business plan for
b starting new venture 7 2 5

c . Briefly Discus Osterwalder Business Model Canvas 10 2 4

a What is Initial Public Offering (IPO) 3 3 1
3 b Explain the Venture Capital Process 7 3 5
c Briefly explain the different forms of Business Organisation 10 3 5
a What is SIDBI? 3 4 1
b Explain the advantage of Single window system 7 4 5
4
Discuss the financial institutions operated at central and State level to 10 4 5
c encourage entrepreneurship in India
a What is incorporation of Certificate? 3 5 1
5 b Explain the Four stages of Start ups 7 5 2
c What is the need of Ethics to an Entrepreneur 10 5 1
a What do you mean by Social Entrepreneurship? 3 6 1
Explain the Emerging Trends in Entrepreneurship Development in 7 6 5
b
6 India
“Rural Entrepreneurship also contributes to the Economic 10 6 4
c Development of the country “ Elaborate
a What do you mean by Venture Capital? 3 3 1
7 b Briefly Explain the function of DIC 7 4 2
c Briefly explain the various sources of funding 10 3 5
8. Case Study, Compulsory 10 6 6

Adani Group was founded by Gautam Adani. He was born in 1962 in Ahmedabad, Gujarat in a
Jain family. Gautam Adani moved to Mumbai, Maharashtra at a young age of 18. Goutham adani
is a visionary person and a hard worker. In the beginning of his career, he worked at Mahindra
Brothers as a diamond sorter. After spending two years working as a diamond sorter he set up his
own diamond brokerage business based in Mumbai. Adani Group started to expand their
Business in various Sectors. They adopted The diversification of a business as strategy.
In his first year of business at a diamond brokerage, he had scored a profit of 10,00,000 lakh
rupees which was a big amount in the 80’s. Later, he started commodities trading and began to
purchase PVC for his elder brother’s plastic factory.
In 1988, he established Adani Enterprises. It traded in power and agriculture commodities. In
1990, Adani Group partnered with American multinational, Cargill, to export salt from Gujarat.
After a while, the company exited and the partnership broke which left 5,000 acres of land for
Adani group, which is now the largest multiproduct special economic zone of India. In 1991,
government policies changed which encouraged business, that led to a boom in Adani group and
huge profits were made.
The government of Gujarat in 1993 decided to lend Mundra Port (a sea port located in Gujarat)
to private companies. In 1995, this contract was given to Adani group. The port has grown
substantially from 1995 and now it can handle nearly 8 crore tons of cargo per year and that
makes it the largest private sector port in India. After the port became active, Adani expected that
there would be a need of power in future. Assuming the need, it started importing coal. This was
the initiation to enter into the power and energy sector.
Gautam Adani then founded Adani Powe r Ltd., which is now India’s largest private thermal
power company with a capacity of 4620 MW. Adani group is now estimated to have 40 billion
USD as total assets with 60,500 employees, and according to Forbes 2021, Gautam Adani is
5th richest person in India.
Questions
1.What are the Traits Gautam Adani Which enabled him to Successful Entrepreneur 10 Marks
2.Briefly explain the Expansion Strategies of Adani Group 10 Marks

***************
 USN 22MBA13

MODEL QUESTION PAPER – 2023

FIRST SEMESTER M.B.A. DEGREE EXAMINATION

ACCOUNTING FOR MANAGERS

Time: 3 Hours Maximum Marks: 100

NOTE: 1. Answer any Four full question from Q No. 1 to 7

2. Q No. 8 is compulsory.
3. PV/FV table may be provided

Q. Sub Marks CO BT
No Q.
No.
1 a Define Forensic accounting? 3 1 1

b The following is the Balance Sheets of Gupta for the years 2022 and 2023. 7 3 4
Prepare the Comparative statement and analyze it.
Balance Sheet as on 31st December

Liabilities 2022 2023 Assets 2022 2023

Equity share 5,00,000 7,00,000 Land and 2,70,000 1,70,000
capital building
Reserves and 3,30,000 2,22,000 Plant and 4,00,000 6,00,000
surplus machinery
Debentures 2,00,000 3,00,000 Furniture 20,000 25,000
Long term loan 1,00,000 1,50,000 Other fixed assets 25,000 30,000
on mortgage
Bill payables 50,000 45,000 Cash in hand 20,000 40,000
Sundry creditors 1,00,000 1,20,000 Bill receivables 1,00,000 80,000
Other current 5,000 10,000 Sundry debtors 2,00,000 2,50,000
liabilities
Stock 2,50,000 3,50,000
Prepaid expenses — 2,000
12,85,00015,47,000 12,85,000 15,47,000
c Determine accounting equation for the following: 10 3 3
Mohan commenced business with each Rs.70,000
Bought goods worth Rs 20,000 (Rs 15,000 paid in cash and Balance on credit)
Paid wages Rs.2,000
Sold goods on credit (cost price= Rs. 10,000) Rs. 15,000
Sold goods for cash (cost price = Rs.3,000) Rs.6,000
Paid to creditor Rs.5,000
Purchased furniture for cash Rs.20,000
Recovered Rs.950 from Mr. Adithya’s full settlement of his account Rs.1,000
Return defective furniture of worth Rs 1,500 and received cash.
Goods destroyed by fire (Cost is Rs 5,000 and Sale Price Rs 6,000)
2 a State any three ways of window dressing. 3 1 1

b Discuss the various methods of Human Resource accounting. 7 1 2

c Explain the Accounting Concepts in detail. 10 1 3

3 a Explain various heads of income. 3 1 3

b Briefly explain the users of Accounting Information. 7 2 3

 c From the following information, construct the suitable cash book. 10 3 6
2022, April 1 Cash at hand Rs 2,200
2 Cash at Bank Rs 8,700
3 Bought goods from Rahim Rs 7,300
4 Cash sales deposited with the bank Rs 5,500
8 Sold goods to Das Rs 8,200
9 Received cheque in full settlement of Das account Rs
8,000
10 Paid to settle Rahim account Rs 7,000
12 Purchased office furniture by cheque Rs 3,500
13 Bought goods from PK Ghosh Rs 10,400
15 Paid carriages Rs 200
18 Bank collected dividend Rs 500
20 Withdrawn from bank Rs 2,000
25 Paid wages Rs 1,500
27 Paid to PK Ghosh by cheque Rs 1,000

4 a Distinguish between Tax planning and Tax Evasion. 3 1 2

b State the Rule of recording Receipts and Payment in cash book and pass book. 7 2 1

c From the following information. 10 3 6

Compose cash flow statement for the year 2023 in accordance with AS-3
(Revised)

Liabilities 31.03.2023 31.03.2022 Assets 31.03.2023 31.03.2022

Share 50,00,000 40,00,000 Fixed assets 31,00,000 30,00,000

Capital
Reserve 15,00,000 5,00,000 Investments 1,50,000 -
fund
Secured 35,00,000 40,00,000 Stock 75,00,000 78,75,000
loans
Current 50,00,000 60,00,000 Debtors 40,00,000 35,00,000
liabilities
Cash and 2,50,000 1,25,000
Bank

1,50,00,000 1,45,00,000 1,50,00,000 1,45,00,000

Additional information:
The net profit after adjustment in respect of provision for dividend and tax was
Rs 10,00,000
There was addition to fixed assets during the year amounting to Rs 4,00,000
and depreciation for the year was Rs 3,00,000.

5 a Difference between Trade Discount and Cash Discount. 3 1 2

b X Ltd., bought a machinery for Rs. 30000 on 1-4-2020 One more machine was 7 2 6
purchased on 1-10-2020 for Rs. 20000 on 1-7-2021, a new machinery was
added worth Rs. 10000. On 1-1-2022, one third of machinery which was
installed on 1-4-2007 was sold for Rs. 3000. Design machinery a/c
depreciation at 10% on WDV method.
c Journalize and solve, the following transactions in the books of X Co. 10 2 6
2021 Nov 1st commenced business with Rs. 2,00,000 out of which Rs. 50,000
deposited into bank
Nov 2nd purchased goods from Trilok Rs. 40,000
Nov 4th Sold goods for Cash Rs. 20,000
Nov 8th Paid to Trilok and availed cash discount of Rs. 4,000
 Nov 10th Paid telephone bill though cheque Rs. 500
Nov 12th Purchased furniture for Rs.25,000
Nov 15th Purchased a computer for personal use for Rs. 20,000 and issued
cheque.
Nov 18th Purchased goods from Saurabh and company invoice price of Rs
12,000 at a trade discount of 10%
Nov 20th Paid office expenses Rs. 200
Nov 22nd Issued Cheque to Saurabh and company to settle his account and
availed discount of Rs. 800.
6 a What is sustainability Reporting? 3 1 1

b Briefly explain the need of IFRS. 7 1 2

c From the following particulars of Mr. Sagar, Solve Bank Reconciliation 10 2 6

Statement as on May 30, 2020.
The bank pass book of Mr. Sagar showed a balance of Rs. 10,000 on May 31,
2020.
Cheques issued, but not presented for payment Rs. 2,000.
The payments side of the cash book (bank column) was overcast by Rs. 1000
Bank commission debited in the pass book only Rs. 100.
Cheques of Rs.4000 deposited into bank, of which Rs. 3,000 only collected in
May.
Interest on bank balance credited in the pass book only Rs. 200.
Club bill paid by the bank under Standing order Rs. 900.

7 a State the Branches of accounting System. 3 1

b From the following Trial Balance (containing some errors), Solve a correct 7 2 6
Trial Balance.

Heads of Accounts Debit (Rs.) Credit (Rs.)

Assets 50,000
Bank balance 5,000
Capital 94,000
Closing stock 40,000
Creditors 30,000
Debtors 80,000
Expenses 20,000
Opening stock 30,000
Outstanding expenses 2,000
Purchase Returns 1,000
Purchases 60,000
Reserve Fund 20,000
Sales 1,00,000
Sales Returns 2,000
Suspense a/c 10,000
Total 2,72,000 2,72,000

c Calculate P/E Ratio from the following: 10 3 4

Equity Share Capital (Rs. 20 each): 50,00,000
Reserves & Surplus: 5,00,000
Secured loan at 15%: 25,00,000
Unsecured loan at 12.5% :10,00,000
Fixed Asset: 30,00,000
Investment: 5,00,000
Operating Profit (EBIT): 2,50,000
Tax Rate: 50%
Market Price Per Share: Rs. 50
COMPULOSRY QUESTION

8 a From the following trial balance, construct final accounts of Nishi Trading Company 20 3 6
Ltd., for the accounting period 31st March 2023

Sl. No Name of Accounts Debit Credit

1 Sales 6,54,000
2 General reserve 12,000
3 Opening inventories 58,400
4 Trade payables 25,890
5 Purchase of goods 2,32,080
6 Depreciation on tangible 15,500
assets
7 trade receivables 85,000
8 Salary expenses 98,470
9 Provision for bad and 5,000
doubtful debts
10 Cash and cash equivalents 35,500
11 Tangible assets 1,55,000
12 Freight 48,880
13 Amortization of intangible 18,500
assets
14 Sundry expenses 42,860
15 Share capital (equity shares 2,50,000
of Rs.100 each)
16 P&L A/c 7,000
17 Preliminary expenses 20,000
18 Power Fuel 54,200
19 Bad Debts 3,500
20 Intangible Assets 86,000
9,53,890 9,53,890

Adjustments:
Closing inventories Rs.28,880
Create provision for taxation at 30%
Write off 1/5th of Preliminary expenses.
Directors proposed dividend of 15%
Write off Rs. 2,500 as bad debts and maintain PBDD @10% on Trade receivables.

Course Learning objectives:  To enable the students to understand the conceptual framework of accounting,
reporting and financial statements.  To enable the students in preparation of books of accounts and accounting
records leading to final accounts and interpretation there-off.  To acquaint the students with interpretation of
accounting information and analyses of financial statements for decision making.
 USN 22MBA14

MODEL QUESTION PAPER – 2023

FIRST SEMESTER M.B.A. DEGREE EXAMINATION
STATISTICS FOR MANAGERS

Time: 3 Hours Maximum Marks: 100

Instructions to Students:
 Answer any four questions from Q No 1 to 7; Q No. 8 is compulsory
 Statistical table may be allowed

1 a Establish the empirical relation Between Mean (M), Median (Md) and Mode (Mo) 3 CO1 L1

b A dice is thrown 49152 times and of these, 25145 yielded either 4 or 5 or 6. Is this consistent 7 CO4 L2

with the hypothesis that the dice must be unbiased?

c Given the following values of x and y: 10 CO2 L3

x 3 5 6 8 9 11
y 2 3 4 6 5 8
find the equation of regression of (i) y on x and (ii) x on y.
2 a What is null and alternate hypothesis? 3 CO3 L1

b A study of the age of 100 persons grouped into intervals 20-22, 22-24, 24-26 …. revealed that the 7 CO2 L2

mean age and standard deviation to be 32.02 and 13.18 respectively. While checking, it was
discovered that a observation 57 was misread as 27. Calculate the correct mean and standard
deviation.

c The accountants were given intensive coaching and four tests were conducted in a month. The 10 CO4 L3

scores of tests are given below:

Sl. No. 1 2 3 4 5 6 7 8 9 10
Marks in test 1 50 42 51 42 60 41 71 55 62 38
Marks in test 2 62 40 61 52 68 51 64 63 72 50
Does the score from the test 1 to test 2 show any improvement? Test at 5% level of significance.
3 a Comment on the following: “Regression equations are irreversible”. 3 CO2 L1

b Distinguish between secular trend, seasonal variations and cyclical fluctuations. How would you 7 CO2 L1

measure secular trend in any given data?

C The distribution of typing mistakes committed by a typist is given below. Assuming a Poisson 10 CO2 L2

model, find the expected frequencies.

Mistakes per page: 0 1 2 3 4 5
No. of pages: 142 156 89 27 5 1
4 a What is type I and Type II error? 3 CO3 L1

b 32 trials of a process to finish a certain job revealed the following information: Mean time taken 7 CO2 L2

to complete a job is 80 minutes and its standard deviation is 16 minutes.

Whereas, another set of 8 trials gave mean time as 100 minutes and standard deviation of 25
minutes. Calculate the combined mean and standard deviation.
C Fit a straight-line trend to the following data by least squares method taking 1999 as the year of 10 CO2 L3

origin and estimate exports for the year 2023.

 Year: 2016 2017 2018 2019 2020 2021 2022
Exports (in tonnes) : 47 50 53 65 62 64 72
5 a What is the difference between population and sample? 3 CO1 L1

b Eight students have obtained the following marks in Accountancy and Economics. Calculate the 7 CO2 L2

Rank Co-efficient of correlation.

Accountancy (X) 25 30 38 22 50 70 30 90
Economics (Y) 50 40 60 40 30 20 40 70
C A purchasing agent obtained samples of 60-watt bulbs from two companies. He had the samples 10 CO2 L3

tested in his own laboratory for the length of the life with the following results:
Length of the life in hours Samples from
Company A Company B
1700-1900 10 3
1900-2100 16 40
2100-2300 20 12
2300-2500 8 3
2500-2700 6 2
Which company’s bulb do you think are better in terms of average life?
Which company’s bulbs are more consistent in their performance?
6 a Explain the term “cyclical component of a time series”. 3 CO2 L1

b What do you understand by central tendency? Under what conditions is median more suitable 7 CO2 L2

than other measures of central tendency?

C Compute the coefficient of rank correlation between sales and advertisement expressed in 10 CO2 L3

thousands of rupees from the following data:

Sales: 90 85 68 75 82 80 95 70
Advertisement: 7 6 2 3 4 5 8 1
7 a What is coefficient of variation? When it is used? 3 CO2 L1

b From a bag containing 4 white and 6 red balls, three balls are drawn at random. 7 CO3 L2

(i) Find the expected number of white balls down.

(ii) If each white ball drawn carries a reward of Rs. 4 and each red ball Rs. 6, find the expected
reward of the draw.
C Calculate (i) three yearly (ii) five yearly, moving averages for the following data and comment on 10 CO2 L3

the results.
Year : 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
y: 242 250 252 249 253 251 257 260 265 262
8 The hourly wages of 1,000 workmen are normally distributed around a mean of Rs. 70 20 CO4 L3

and with a standard deviation of Rs. 5. Estimate the number of workers whose houly wages will
be :
(i) between Rs. 69 and Rs. 72
(ii) more than Rs. 75 ;
(iii) less than Rs. 63.
(iv) Also estimate the lowest hourly wages of the 100 highest paid workers.
USN 22MBA15

MODEL QUESTION PAPER – 2023

FIRST SEMESTER M.B.A. DEGREE EXAMINATION
Marketing Management
Time: 3 Hours Maximum Marks: 100
Instructions: 1. Answer any Four full question from Q No. 1 to 7
2. Q No. 8 is compulsory.

Main Sub- Marks RBT

Questions COS Level
Ques Que
Part A
a What do you understand by the term ‘Marketing’? 3 1 2
b Discuss the stages of Consumer Buying Decision Process. 7 2 3

1. “In the domain of marketing, the significance of consumer behaviour

lies in detailing the thought process of the target audience…” In the
c 10 3
context of the given statement, Analyse the implications of the major 4
factors influencing Consumer Behaviour.

a Define a product 3 3 1
Describe the 7 stages in the new product development process with
b 7 3 2
a suitable example
2.
“A marketing mix is essential for a business's short-term and long-term
c strategy for making sales”. Illustrate the concept of marketing mix by 10 1 4
citing an example each from the product and service organizations.

a Mention the at least 3 characteristics of service marketing. 3 1 1

Write a brief note on any 2 of the following citing suitable examples
i. Neuro Marketing 3
b 7 5
ii. Sensory Marketing
iii. Green Marketing
3.
“A PLC enables brands to create strategies to sustain a product’s
longevity or adapt to the dynamic market condition”. Explain the
c concept of Product Life Cycle. Discuss various marketing strategies 10 3
used at different stages of Product life cycle with the help of suitable
illustrations.

a What do you mean by ‘Pricing Methods’ in marketing 3 3 2

4.
b Write a note on channel design by explaining the salient features of 7 4 3
effective channel design.
 “A good product mix impacts a company’s brand image and generates
substantial profits for the firm”. Justify the given statement by
c 10 3 4
describing the product mix, its dimensions and its significance to a
company by citing an example of a FMCG company

a What do you understand by ‘Societal marketing concept’? 3 1 2

Assume that you are given two products -

i. A high technology Kitchen Chimney

5 b ii. A high fibre enriched box of cookies 7 3 4
For each of the following products, should the seller adopt a Market
Skimming pricing strategy or a Market penetration pricing Strategy.
Justify your answer.
“Indian markets happen to be a very profitable market for the electric
vehicle (EV) industry”. Examine the macro-environmental forces
c 10 1 3
affecting the marketing program of EV industry. Also mention the
factors that present the most and the least potential opportunities for
the industry.

a What do you understand by ‘Social Media Advertising’? 3 5 2

Discuss the elements of promotion mix with examples. Evaluate the

6 b most appropriate promotion strategy for a new brand in the fast 7 4
4
food sector.

“Branding is the heart and soul of marketing”. Justify the given

statement by explaining the concept of Branding and Brand Equity.
c 10 3, 4 4
Also, Discuss the various marketing channel strategies that can be
employed by an organic yoga mat manufacturer to sell his product.

a What is ‘Event Marketing’? 3 5 2

7 b What is AIDA Model? Discuss its application in social media marketing. 7 4 3

“Pricing is an important element of any product’s marketing mix”.

c Explain the importance of pricing as a competitive strategy. Analyse 10 1
4
the different methods of fixing the price of a product.
Part B – Case Study
 The increased growth of smartphones in the Indian market had led to
an increase in the demand for accessories such as earphones and
accessories. There were numerous brands that catered to the audio
accessories segment like JBL, Apple, Sennheiser, Sony and Bose along
with the availability of cheap Chinese audio products.
boAt, an Indians lifestyle brand that made fashionable audio products 20
and wearables, was launched in 2016 and grew rapidly to become the
top wearable company in India by market share in the first quarter of
2022. boAt sold electronic products as fashion accessories that caught
the attention of the millennial. The company also partnered with
fashion designers from the fashion industry to launch new products
that catered to the younger generation. Product durability was one of
8. the reasons for boAt’s success and that combined with the right
pricing, helped the company clinch its share in a market dominated
by foreign brands.

The startup also occupied the fifth position in the world in the
wearables segment by market share and shipments in Q1 2022. The
success of boAt was due to a combination of factors. In addition to
identifying a gap in the audio market segment and focusing on quality
and affordability, boAt concentrated on innovation and product
positioning. Celebrity endorsements and online marketing were the
other initiatives that the company took to capture the market. boAt
was poised to expand its presence in the global market in the future
with product diversification and partnerships with smartphone
manufacturers for the sales of its audio products….

Questions
a 5 1 3
Examine the marketing strategy of boAt from the STP perspective.

b Analyse the importance of product innovation for market 5 3 4

penetration.
c Evaluate the brand positioning strategies from the digital marketing 5 3 4
perspective
d 5 5 5
Evaluate the global market expansion strategies of companies.
USN 22MBA16

MODEL QUESTION PAPER – 2023

FIRST SEMESTER M.B.A. DEGREE EXAMINATION

Managerial Communication
Time: 3 Hours Maximum Marks: 100
Instructions: 1. Answer any Four full question from Q No. 1 to 7
2. Q No. 8 is compulsory.

Sl.No Questions Blooms CO’s Marks

1. a. Define the term communication L1 CO1 3
b. What are the problems of cross-culture communication L2 CO3 7
c. Briefly evaluate communication structure in an organization L3 CO3 10

2. a. What is Empathy L1 CO1 3

b. Enumerate the different forms of oral communication L2 CO3 7
c. Explain the advantage and disadvantage of oral communication? How can this L2 CO4 10
communication be made effective

3. a. What do you mean pre-writing L1 CO1 3

b. Explain the structure of business letter L2 CO4 7
c. Write a letter to your employer tendering your resignation on health grounds after L3 CO4 10
serving him for 12 years. Include in your letter an appreciation for the help and
kindness shown by your seniors and also how you have enjoyed the pleasant
working relationship with your colleagues.

4. a. What is report L1 CO1 3

b. Mention the principles to prepare a report L2 CO3 7
c. Critically discuss the various components of long formal report L3 CO3 10

5. a. What is case analysis L1 CO3 3

b. Explain the procedure involved in arranging formal meeting L2 CO3 7
c. Discuss interview with different types L3 CO4 10

6. a. What are the characteristics of active listening L1 CO1 3

b. Explain the process of listening L2 CO3 7
c. Elaborate stages in negotiation process and factors affecting negotiation L3 CO4 10

7. a. What do you mean social media L1 CO1 3

b. Explain how to use blogs L3 CO4 7
c. Explain the 3*3 writing process for business communication L3 CO3 10

Q8:
Barry is a 27-year old who is a foodservice manager at a casual dining restaurant. Barry is responsible for
supervising and managing all employees in the back of the house. Employees working in the back of the
house range in age from 16 years old to 55 years old. In addition, the employees come from diverse cultural
and ethnic backgrounds. For many, English is not their primary language. Barry is ServSafe® certified and
tries his best to keep up with food safety issues in the kitchen but he admits it’s not easy. Employees
receive “on the job training” about food safety basics (for example, appropriate hygiene and hand washing,
time/temperature, and cleaning and sanitizing). But with high turnover of employees, training is often
rushed and some new employees are put right into the job without training if it is a busy day. Eventually,
most employees get some kind of food safety training.

The owners of the restaurant are supportive of Barry in his food safety efforts because they know if a food
safety outbreak were ever linked to their restaurant; it would likely put them out of business. Still, the
owners note there are additional costs for training and making sure food is handled safely. One day Barry
comes to work and is rather upset even before he steps into the restaurant. Things haven’t been going well
at home and he was lucky to rummage through some of the dirty laundry and find a relatively clean outfit
to wear for work. He admits he needs a haircut and a good hand scrubbing, especially after working on his
car last evening. When he walks into the kitchen he notices several trays of uncooked meat sitting out in the
kitchen area. It appears these have been sitting at room temperature for quite some time. Barry is frustrated
and doesn’t know what to do. He feels like he is beating his head against a brick wall when it comes to
getting employees to practice food safety.

Barry has taken many efforts to get employees to be safe in how they handle food. He has huge signs
posted all over the kitchen with these words: KEEP HOT FOOD HOT AND COLD FOOD COLD and
WASH YOUR HANDS ALWAYS AND OFTEN. All employees are given a thermometer when they start
so that they can temp food. Hand sinks, soap, and paper towels are available for employees so that they are
encouraged to wash their hands frequently.

Questions:
a) What are the communication challenges and barriers Barry faces?
b) What solutions might Barry consider in addressing each of these challenges and barriers?
c) What Standard Operating Procedures (SOPs) would be helpful for Barry to implement and
enforce?
d) What are some ways Barry might use effective communication as a motivator for employees to
follow safe food handling practices?