Building Sustainable Trust
Building Sustainable Trust
That generative power begins to wane and performance is diminished. However, trust can be
rebuilt after it's been broken. Indeed, both facets - building and breaking - are necessary and
natural!n all relationships."
0 Delegateappropriately
.
that cultivatesan environmentwherethe Trustinfluences 0 Encouragemutually
0
serving intentions
Keep agreements
Be consistent
practicecanbe realized.The model offers and communication
a lens with which to focusdirectlyon influences
supporting"...the bestin people,their trust. Sharing
organizations,and the relevantworld information, /'
aroundthem (Cooperrider,D.L. & Whitney, telling the truth,
"Tnut of Disclosure"
D.2000,S). and speakingwith . Shareinformation. Give and receiveconstructive feedback
. Tell tbe truth . Maintain confidentiality
good purpose . Admit mistakes. Speakwith good purpose
What Builds Trust areexamplesof
behaviors that create @199S"2007
Dennis S. Reina,PhD& Michelle L. Reina,PhD.
th f b ,'. "" ., All rightsreserved.
Noduplicationpermitted.Excerpted
fromTrust& BetrayollntheWorkplace:
At e core 0 trust wIding IS ralsmg Commumcation Building
Effective
Relationships
in Your
Organization.
2nded.,(Berrett-Koehler)
people'sconsciousness of what trust means Trust.When
and the behaviorsthat build it. Providing present,workersfeel safeto askquestions, In summary, Contractual Trust sets
a commonlanguageof trust puts workers honestlyspeaktheir minds, challenge the tone for engagement and direction
on the samepageand cultivatesshared assumptions,raiseissues,giveand receive and shapesroles and responsibilities.
understandingthat supportsconstructive feedback,or acknowledgethat they don't Communication Trust establishes
discussionand actionplanning.A understandand seekhelp. information flow and how people talk
behavioralconstructof trust is essentialto Our researchin overonehundred with one another. CompetenceTrustallows
its sustainability. organizations,using trust measuring individuals to leverage and further develop
We call trust TransactionalTrust surveys,hasfound that gossipis the skills, abilities, and knowledge. Everyonein
becauseit is an exchangeand it providesa number onekiller of Communication an organization is responsible for building
foundationfor effectiverelationshipsand Trust. Nine out of ten peoplein the trust.
work results(seeFigure1). workplaceexperiencethis particularbreach
of trust that createsdamagedrelationships When Trust is Broken
Contractual Trust and an unhealthy culture.
Contractual trust implies mutual We all experience the building and
understanding between people; each Competence Trust breaking of trust in personal and work
will do what they say they will do. Those responsible for implementing relationships. Trust may break in an
Managing expectations, encouraging change need to be involved in designing instant or gradually erode. We define
mutually-serving intentions and keeping the change. Minimally, their input needs betrayal as the breach of trust or the
agreements are examples of behaviors that to be sought. When a leader seeks an perception of a breach occurring along
build contractual trust. When practiced, employee's input the leader demonstrates a continuum from major to minor;
employees understand what is expected trust in that individual and the employee's intentional or unintentional (seeFigure
of them, roles and responsibilities are confidence in his or her own competence 2). Major betrayals often occur suddenly
clear, promises are kept or renegotiated; is nurtured. Trust in the leader is extended and have significant effects. In the work
individuals collaborate freely, depend on in return. setting, major unintentional betrayal,
each other, and perform consistently. Competence Trust is compromised in particular, is often a by-product of
, When staff members focus on through micromanagement and the failure change such as mergers, acquisitions and
themselves and lose sight of others, to delegate. Both are oppressive and cause restructuring, resulting in the loss of "life"
agreements may not be kept. Failure people to question their sense of belonging. in the organization as people once knew
to keep agreements breaks down As a result, workers don't feel free to use it. In these instances, employees often feel
collaboration and affects others' ability their knowledge and they feel discounted betrayed becauseof how the change was
to deliver. One of our clients, a global IT and robbed of opportunities to grow and managed, rather than becausethe change
leadership team, repeatedly failed to deliver develop. occurred.
Building SustainableTrust 37
FIGURE2: The Reina Trust & Betrayal Model@
!!~yal
> A breach of trust
.. or the perception of a breach
From major to minor
Intentionally or unintentionally
hurt me, I will hurt
you. Othersseek
the systemand the resultinglosses.The
failure of managementto acknowledge
waysto healfrom the lossof relationshipand connection
their pain and be during changeis a painful betrayalthat
Tr-ansformative motivatedby the workersexperience.Whenthey observe
Trust
desireto learn, grow perceivedbetrayaland givevoiceto the
and gain from the experiencedloss,and associated feelings
losses. of vulnerability,doubt and confusion,they
/ sendthe messagethat staff do count,and
Rebuilding
Trust thattheyarebeingheardandarereceiving
attention.
Criticalto It is commonfor leadersto slip
sustainingtrust is into justification,rationalizationand
the ability to rebuild explanationof the businessneedswhen
~ it. This requires respondingto the lossof trust. This view
healing.A mistake is irresponsible.Peopleexperiencethis
9;
Betrayal leadersmakeduring tendencyasfailing to heartheir views
THE BETRAYAL CONTINUUM
changeis to assume and asinsensitive.As a result,they feel
that oncebroken, discounted,diminished,and invisible.
trust maybe re-
establishedon its 2. Allow feelingsto surface.
own, overtime. This GivePeoplePermission to ExpressTheir
view is unrealistic, Concerns, Issues,
and Feelingsin a
irresponsibleand ConstructiveManner.During change,
compromises employeesoften feel anxiousand
- the leader's vulnerable.Theywonderif they have
@199S-2007DennisS. Reina.PhD& Michelle l. Reina.PhD. trustw rth. h t .t t k t b ful. th
Allrightsreserved.
Noduplication
permitted.
Excerpted
fromTrust& Bet",yalln
theWorkplace: 0 mess. w a 1 a es 0 e success m e new
Building
Effective
Relationships
in Your
Organization.
2nded..(Berrett-Koehler) The Seven Steps environment, questioning their own
for Healinghelps trustworthiness.Createsafeforums
Manyassumethat major betrayals guide peoplethrough the pain of betrayal suchasopendialogue,focusgroupsthat
contributemost to erodingtrust. We to rebuild trust and renewthe spirit of allow workersto expresstheir fear,anger,
havefound quite the opposite.Trust is relationship(see
brokenin subtlewayseveryday.When Figure3).
peoplefail to deliveraspromised,take FIGURE3: The ReinaTrust & Betrayal Model@
creditfor another'swork, look out only I. Observeand Seven Steps for Healing
for themselves,neglectto collaborate acknowledgewhat
in decisionsand spin the truth, trust hashappened.
is broken.Whenthesebreachesget Startwith Awareness.
overlooked,go unaddressedor are justified Assess theHealthof
away,theyaccumulate,havingthe same YourOrganization.
effectsasmajor betrayal- disappointment, Noticewhat leaders
Forgive yourself
let down,frustration,doubt,confusionand and employeesare and others
pain. experiencingand
Observe and ack;:;~
When feelingbetrayedpeople acknowledgeit. I
38 Vol.39 NO.1
OD PRACTITIONER 2007
~
TRUSTTIPS
Building SustainableTrust 39
betrayal. People see right through it and
trust is further diminished. People take
responsibility when they acknowledge
their mistakes or oversights. Telling
the truth, without justification and
rationalization, demonstrates a leader's
trustworthiness and exposesvulnerability.
Doing so makes it safe for others to
exposetheir vulnerability, seek support
and take responsibility for their behavior.
Sometimes three simple words, "I am
sorry," reflect taking responsibility and go a
long way to rebuilding trust.
Help Others TakeResponsibility for Their
Role.Trust begets trust and betrayal begets
betrayal. The more aware people are that
they choose their actions, the more able
they are to take responsibility for their
behavior and the results it generates. It
is necessaryto question assumptions,
examine behaviors and to reflect on
how one is building or breaking trust.
Employees in pain tend to blame their
leaders, as well as to behave in ways that
further contribute to betrayal. They need
help to see their role. While people may not
have control over what happened, they do
have control over how they respond. Even
though they have been betrayed, it does not
justify betraying in return.
Make Amendsand Return with
Dividends.In the workplace, it is the
leader's role to break the chain of betrayal
and reverse the accumulative pattern of
distrust. Becauseactions speak louder
than words, the leaders need to take the
first step in mending fences with their
employees. Rebuilding trust does not
simply mean giving back what was taken
away. It means returning something in
better shape than it was originally and it
means strengthening relationships and
enhancing the culture. In making amends
truth-telling is essential. People need to
honestly know the realities of the situation
and what their leaders can and cannot take
responsibility for and therefore, what they
can expect.
Manage Expectations.Future betrayals
associatedwith change are managed
by continually clarifying expectations.
Workers want to know what is expectedof
them and what they can expect in return.
Sustaining trust requires negotiating when
Building SustainableTrust 41