Overall approach: The aim is to create high-quality and immersive courses for busy, mobile learners who prefer

learning on the go
and are seeking to upskill themselves. The approach will focus on delivering learning content tailored to their needs as per their
convenience. This includes creating a personalized learning path, offering microlearning modules, varied content formats, short and
focused segments, hands-on exercises, and progress tracking.

Project objectives:

Audience Profile

Audience Characteristic Specifications Notes

Target audience group Approximate age: 18–35 years old Include bite-sized, digestible
Young adults and early professionals already engaged with the modules and hands-on exercises
streaming platform, prefer learning on the go, and keep up with (preferably an amalgamation of
trends micro-learning courses, customized
eLearning courses, and instructor-led
courses)

Education level Primarily college students, recent graduates, and working Familiar with traditional education
professionals seeking continuous upskilling systems, but prefer the flexibility and
convenience of online learning

Digital proficiency Comfortable with technology, video streaming, and consuming

online content

Learning environment On-the-go, can be at office, home, or public places Primarily accessible on mobiles,
laptops, and tablets to allow easy
learning

Learning motivation Career boost: Ensure that the learning objectives

 Seeking courses that enhance their job prospects and upscale cover the basic principles required to
 professional skills code in Python
 Interested to stay competitive in their fields
Personal development:
 Interested in learning hobby-related, interest-based, or self-
improvement lessons
 To explore topics/skills beyond their primary areas of
expertise

Learner expectation from 1. Tangible skills: Ensure that the objectives above
the course  Practical, applicable skills to be used in real life could lead to job advancement,
(both personal and professional fields) certificate-level knowledge, etc.
 Certifications or badges to assist in career growth
2. Immersive learning experience:
 Interactive content such as quizzes, peer discussions,
and student polls to reinforce learning
3. Personalized learning path:
 Learning experiences grounded on the student’s
learning abilities and individual preferences
 Teaching materials modified for different learning
styles

Technical knowledge level 1. Prior knowledge: Make flexible courses, and allow
 Can be beginner, intermediate, or expert learners to choose modules as per
2. Acquaintance with the platform: their current proficiency level
 Familiar with the platform and can comfortably
access the eLearning interface
 Learner Journey Path

Learning Journey Stages Description

 Learners become aware of the learning section as it is seamlessly integrated into the existing
Discovery and awareness:
streaming platform
Promote through the existing platform
 Feature course videos, teasers, and recommendations along with music and videos
 Craft strategic marketing campaigns to target the existing user base
Marketing and promotions  Incentivize exploration through promotions offering trial access, discounts, or package
subscriptions
 Learners begin by taking a pre-assessment to identify their learning needs, existing skills,
Onboarding and personalization:
knowledge levels, and goals.
Pre-Assessment
 Utilize this data to create learning paths and courses suited for their needs
 A learning dashboard that highlights the learner’s unique learning path
Learner dashboard  Students can track their overall progress, set new learning goals, and view achievements
 It displays their learning journey, upcoming learning activities, and course recommendations
 Design interactive tutorials to familiarize users with the interface, and emphasize user-
Orientation friendly navigation
 Introduce the idea of personalized learning
 Categorize courses by industry relevance, skill level, and personal interests for ease of
Course design: searching
Content presentation  Bite-sized microlearning modules, broken down into short focused segments covering topics
relevant to the industry and the learner’s goals
 Visuals: Incorporate diverse content formats such as video lectures, infographics, and
animations to explain complex concepts
Learning experience:
 Audio: Include podcasts, audiobooks, and expert interviews
Media formats
 Gamification: Award points and badges for completing modules and achieving learning
milestones and allow social sharing to encourage collaboration
 Learning Journey Stages Description
 Integrate quizzes, polls, and reflections at the end of each module to track progress and adapt
based on performance
Performance tracking
 Provide hands-on exercises and capstone projects to simulate real-world scenarios
 Suggest supplementary materials and related courses for further learning
Academic support and community  Organize Q&A sessions, webinars, or live chats with instructors to create a sense of
engagement: connection and support
Easy access to instructors and SMEs  Ensure prompt and timely instructor feedback on assignments
 Dedicated forums for each course to enable learners discuss topics, brainstorm, and network
Community forums and peer discussions
 Sponsor events and challenges to enhance community engagement
 Award digital certificates and badges to showcase learner achievements upon course
Achievements and recognition:
completion
Certificates and badges
 Allow sharing certificates on professional networking platforms
 Provide additional resources, such as resume building workshops or career guidance
Career services
webinars, and placement opportunities

Rationale for the strategy:

 Seamless integration: Integrating the courses into the existing streaming platform eliminates the need to allocate separate study time
 Personalization: Use of AI to suggest content matching learners’ goals and interests.
 Immersive learning: Use of diverse interactive elements and real-world applications making learning more engaging, unlike conventional
tutorials
 Flexibility: Bite-sized content and offline access allow learners to study learn wherever they are. Varied formats also enable users to
choose their preferred method of learning.
 Continuous adaptation: Tracking the learner’s progress throughout the learning process ensures that the student learn at their own pace and
increases the chances of successful learning
Time:
 The courses should be flexible, allowing users to learn at their own pace.
 Each module is estimated to take 5-15 minutes, promoting on-the-go learning without overwhelming the user.
Development Tools: Utilize a content management system (CMS) for course organization, machine learning algorithms for
personalization, and a responsive design framework for seamless on-the-go access.

Mode of deployment: The learning feature can be integrated with the existing streaming platform on both mobile and web.

Collaboration opportunities:
 Integrating with formal learning opportunities such as partnerships with universities, reputed educators, and industry experts to provide
accredited degrees and certifications
 Inviting guest speakers and thought leaders for live Q&A sessions and discussions