BRAND GUIDELINES

TH E S E GU IDE LINES A RE A N OV ERV IE W OF CH ER OKEE MEDI CAL UNI F OR MS BR AND COMMUNI CATI ONS

A ND SHO U L D INSPIRE A ND EDUCATE EVER Y TH I NG WE DO F OR TH E BR AND.

WHO SHO U L D U SE IT? E V ERYONE AS S OCI ATED WI TH COMMUNI CATI NG TH E BR AND,

INCLU DING M A RKE TING DEPAR TMENTS , S ALES TEAMS AND R ETAI L PAR TNER S.
TONE AND MANNER

CLE A N A N D H O N E S T.

WA R M A N D H UMA N.

CO NFIDE N T A N D S TR O N G.
LOGOS

UNIFORMS
L O G O C L E A R S PA C E 1/4” clear space all around the logos

No type can be closer to the logo

than 1/4” all around. (.25”)

UNIFORMS

To ensure the logo is highly visible, always separate it from its surroundings.

The required clear space surrounding the logo should be a minimum of 1/4”on all sides as shown.

Minimum required clear space surrounding the logo for digital should be 18 pixels (1/4”) on all sides.
LOGO USAGE

The logo can be used on a white background. Over a photograph. Or over the Cherokee blue background.
( B ased on PMS 54 0 U)

The logo should never be used on a random Never over a random photograph or design. Never over a blue other than the Cherokee
colored background. blue background. ( B ased on PMS 541 U)
THE COLLECTIONS
INFINITY

WELCOME TO INFINITE WELCOME TO INFINITE

MOVEMENT .
WELCOME TO INFINITY.
COMFORT .
WELCOME TO INFINITY.

• Flattering fit • Athletic fit

• Wrinkle resistant • Multiple pockets
• Certainty fabric technology • Moisture wicking
 THE BRAND IMAGES ARE NOT TO BE USED IN ANY PROMOTION,

C O - O P O R F O R T I E R 3 S A L E S B L O W- O U T S .

T H E B R A N D M U S T S TAY C L E A N A N D T R U E T O T H E C H E R O K E E U N I F O R M S B R A N D.
YES NO

Incorrect cropping
of photo.
THEY FIT WHO YOU ARE.
THEY FIT WHO YOU ARE.
Headline way too big.

THEY FIT WHO YOU ARE.

Streched visual.

Incorrect Logo.

Incorrect typeface
and size of headline.

Logo way too big

THEY FIT WHO YOU ARE.

No co-branding
JOE’s SCRUBS on Brand visuals.
& Aquariums
DO DON’T

Feel free to use any Brand assets are not

of our lifestyle or for promotions.
product on model assets They exist only
for your promotions. to promote the Brand.

Nothing other than the

visual, headline and logo
can be added to the
Brand assets.
INFINIT Y LOGOS

UNIFORMS
INFINIT Y COLORS

PANTONE NEU TR AL BLACK C c oate d or unc oat ed , 1 hit

CMYK: 64, 62, 65, 54
INFINIT Y BL ACK
R GB: 62, 57, 53
H EX #3E3935

PANTONE 319 C c oate d or unc oate d , 1 h it

CMYK: 59, 0, 22, 0
INFINITY TEAL
R GB: 62, 57, 53
H EX #3E3935
INFINITY FONTS

P R OXI MA NOVA B LAC K

ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890
! @ #$ %^& * ( ) _ + = ~ ; : /?. , > < ’ ”“øå ∞ ¡ ™£ ¢ ∞§¶• ªº – ≠ ≤ ≥ ÷ … æ œ ∑ ´®††¥¨ˆ ø π«ß∂ ©˙ ∆ ˚ ¬Ω≈ ç √ ˜

PROX I MA N OVA S E MI BO LD

ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890
abcdefghijklmnopqrstuvwxyz
! @ # $ % ^ & * () _ + = ~ ;:/ ? . ,> < ’” “ØÅ ∞ ¡ ™ £¢ ∞§¶• ª º – ≠ ≤ ≥ ÷ …Æ Œ ∑´®††¥¨ˆØ Π«SS∂©˙ ∆˚¬ Ω ≈ Ç √˜

P R OXIMA N OVA REGUL A R

ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890
abcdefghijklmnopqrstuvwxyz
! @ #$ % ^ & * ( ) _ + =~ ; : / ? . , > <’ ” “ØÅ ∞ ¡ ™£¢ ∞§ ¶• ª º – ≠ ≤ ≥ ÷ … ÆŒ ∑´ ®††¥¨ ˆ Ø Π«SS∂©˙∆˚¬Ω ≈ Ç√ ˜
FONT USAGE

P R OXI MA NOVA B LAC K

ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

This is the headline typeface. Always all-caps.

PROX I MA N OVA S E MI BO LD

ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890
abcdefghijklmnopqrstuvwxyz

This is for headlines, sub-heads or call-outs in retail or web. Cap and lower case.

P R OXIMA N OVA REGUL A R

ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890
abcdefghijklmnopqrstuvwxyz

This is for body copy. Cap and lower case. 0 tracking.

LUXE

LU XE The ultra-soft, luxuriously

comfortable fabric that is so Luxe.

The Brand images are not to be used in any promotion, co-op or for tier 3 sales blow-outs. The Brand must stay clean and true to the Cherokee Uniforms brand.
LUXE LOGOS

UNIFORMS
LUXE COLORS

PANTONE 877 c oate d or unc oate d , 1 h it

CMYK: 48, 39, 39, 3
L U X E S I LV E R
R GB: 139, 141, 141
H EX #8B8D 8D

PANTONE NEU TR AL BLACK C c oate d or unc oat ed , 1 hit

CMYK: 64, 62, 65, 54
LUXE BL ACK
R GB: 62, 57, 53
H EX #3E3935
LUXE FONTS

M U S EO S AN S 7 0 0

ABCDEFGHIJKLMNOPQRSTUVWX YZ1234567890
! @ # $%^ & * ( ) _ + = ~;:/ ?. , > < ’ ” “ø å∞¡™£¢∞§¶•ª º– ≠≤≥÷…æœ ∑ ´®† † ¥¨ˆøπ « ß ∂©˙∆˚¬Ω ≈ç √ ˜

M US EO SA NS 500

ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890
abcdefghijklmnopqrstuvwxyz
! @#$ % ^ & * ( ) _ + = ~ ; :/ ?. , > < ’ ”“ØÅ ∞ ¡™ £¢∞§¶•ªº –≠≤≥÷ …ÆŒ ∑ ´ ®††¥¨ ˆ Ø« S S ∂©˙∆ ˚¬Ω ≈Ç√˜

M U SEO S AN S 3 00

ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890
abcdefghijklmnopqrstuvwxyz
!@ #$ % ^ & * ()_ + = ~ ; : / ? ., ><’ ”“ØÅ∞¡ ™ £ ¢∞ §¶ •ªº–≠≤≥÷…ÆŒ∑´® ††¥ ¨ˆØ «S S ∂© ˙∆˚¬ Ω≈Ç √ ˜
FONT USAGE

M U S EO S AN S 7 0 0

ABCDEFGHIJKLMNOPQRSTUVWX YZ1234567890

This is the headline typeface. Always all-caps.

M US EO SA NS 500

ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890
abcdefghijklmnopqrstuvwxyz

This is for headlines, sub-heads or call-outs in retail or web. Cap and lower case.

M U SEO S AN S 3 00

ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890
abcdefghijklmnopqrstuvwxyz

This is for large headlines and body copy. Cap and lower case. 0 to -5 tracking.
LUXE SPORT

SPORT IS A STATE OF MIND.

Contemporary styling with the fabric you love from Luxe.

The Brand images are not to be used in any promotion, co-op or for tier 3 sales blow-outs. The Brand must stay clean and true to the Cherokee Uniforms brand.
SPORT IS
Luxe Sport scrubs are
making a statement

A STATE
in the new athleisure
fashion movement.
Inspired by the latest

OF MIND
mashup of activewear
and streetwear, the result
is fitness-themed designs
for women who love the feel
of Luxe fabric. It’s clothing for
Sport-influenced fashion is part of the culture today, those who want a contemporary
and these scrubs are riding the crest of the wave.
look that’s appropriate for work, or
anywhere else they want to go in style.
LUXE SPORT LOGOS

FOR POP FOR PRINT AND DIGITAL FOR ONE-COLOR JOBS

This is the prefered This is the prefered logo. These logos are only to be used
logo for POP It can be used on white for one-color print jobs,
or reversed out of black. or grayscale. (e.g. Newspaper ad)
LOGO USAGE

The logo can be used on a white Or over a black background. Or on a photograph.

background. (but not on the main visual)

The logo should never be used on a Never over a random photograph or Never sideways or on a slant.
random colored background. design.
COLORS

PANTONE PROCESS BLACK coated or uncoated, 1 hit

CMYK: 0, 0, 0, 100
LUXE SPORT BLACK RGB: 39, 37, 31
HEX #27251F

PANTONE 877 coated or uncoated, 1 hit

CMYK: 45, 34, 34, 0
LUXE SPORT SILVER
RGB: 138, 141, 143
HEX #8A8D8F

PANTONE YELLOW coated or uncoated, 1 hit

CMYK: 0, 1, 100, 0
LUXE SPORT YELLOW
RGB: 254, 221, 0
HEX #FEDD00

PANTONE NEUTRAL BLACK coated or uncoated, 1 hit

CMYK: 94, 77, 53, 94
LUXE SPORT NEUTRAL BLACK RGB: 34, 34, 35
(Only for vertical logo on POP
HEX #222223
with a varnish)
LUXE SPORT FONTS

MUSEO SANS 300

ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890
!@#$%^&*()_+=~;:/?.,><’”“ØÅ∞¡™£¢∞§¶•ªº–≠≤≥÷…ÆŒ∑´®††¥¨ˆØ«SS∂©˙∆˚¬Ω≈Ç√˜
THIS IS THE PREFERED TYPEFACE.

MUSEO SANS 700

ABCDEFGHIJKLMNOPQRSTUVWX YZ1234567890
abcdefghijklmnopqrstuvwxyz
! @# $ % ^ & * ( ) _ + = ~; :/ ?. , > < ’ ” “ØÅ∞¡™£¢∞§¶• ª º–≠≤≥÷…ÆŒ ∑ ´®† † ¥¨ˆØ« S S ∂©˙∆ ˚¬Ω≈Ç √˜

MUSEO SANS 100

ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890
abcdefghijklmnopqrstuvwxyz
! @# $ %^ & * ( ) _ + =~ ; : / ? .,> < ’ ” “ØÅ ∞ ¡ ™£ ¢∞ § ¶• ª º – ≠ ≤ ≥ ÷…
ÆŒ ∑ ´ ® ††¥ ¨ ˆ Ø«SS∂ © ˙ ∆ ˚ ¬ Ω≈ Ç√ ˜
FONT USAGE

MUSEO SANS 300

ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890
This is the headline typeface. Always all-caps. Tracking 0.
This is also the bodycopy typeface. Cap and lower case. Tracking 0. Never more than -5.

MUSEO SANS 700

ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890
abcdefghijklmnopqrstuvwxyz

This is for a call-out within a headline in retail or web. (As seen on page 2 of these guidelines)
Always all-caps.

MUSEO SANS 100

ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890
abcdefghijklmnopqrstuvwxyz

This is for legal copy. Cap and lower case. 0 tracking.

FLEXIBLES LOGOS
FLEXIBLES COLORS

PA N T O N E 2 92 5 coated or u n coated, 1 h i t
C M Y K : 76, 2 5, 0 , 0
FLEXIBLES BLUE R G B : 0 , 1 55, 2 2 2
H E X # 00 9 B D E
IFLEX LOGOS
IFLEX COLORS

PA N T O N E N E U T R A L B L A C K coated or u n coated , 1 h i t
C M Y K : 71 , 66, 65, 7 2
IFLEX BL ACK R G B : 35, 34 , 34
H E X #2 32 2 2 2

PA N T O N E 4 2 8 coated or u n coated 1 h i t
C M Y K : 2 3, 1 7, 1 6, 0
I F L E X L I G H T G R AY
R G B : 1 96, 1 98, 2 0 0
HEX #C3C6C8

PA N T O N E 4 2 3 coated or u n coated 1 h i t
C M Y K : 4 8, 39, 39, 3
I F L E X D A R K G R AY
R G B : 1 38, 1 4 0 , 1 4 0
HEX #8A8C8C

PA N T O N E 30 0 5 coated or u n coated 1 h i t
C M Y K : 10 0 , 4 6, 2 , 0
IFLEX BLUE R G B : 0 , 1 1 7, 2 0 1
H E X #0 075 C 9

PA N T O N E 3 02 5 coated or u n coated 1 h i t
C M Y K : 98, 69, 34 , 1 8
IFLEX DARK BLUE R G B : 0 , 7 7, 1 1 3
H E X #0 0 4 D 71
 T H A N K Y O U.

Together we can keep Cherokee Medical Uniforms true and on brand.