Q1 : image of architecture

a) Design principle s
b) Stake holders
A) Principles
Gesalt
Similarity If things look the same we group
them together

Proximity When things are close together we group them together

Closure Humans will fill in the blanks
Continuity Our eyes will look for a path ti follow

Balance The designer purposefully

splitting the design in half and decide if it is visually balanced on
both sides
Symmetrical One side of the image is balanced or completely identical visually
to the other side. This causes humans to not know which side to
look at – stress on humans

Asymmetrical

Radial

Visual Hierarchy The order of importance of elements in a design

Volume Is also known as visual weight. How heavy an object is to look at.
To create volume:
 Make things take up more space
 More colourful
 In focus
 More detail (texture)
 More tone
 Closer to the camera
 Lightning
 Real life object > inanimate object
 Complex shape
 Humans like darker colours
Dominant Also known as emphasis. The first thing we see, i.e. the girl
Sub-dominant The next things we see, I.e. school bag, 2nd person in the bg
Insubordinate Things that we are not supposed to look at but are there. A
background
Repetition THE REPEATING OF ELEMENTS
 Rhythm

Reptation but with slight variation

Pattern

Gradation Slight changes in a formal manner we use gradation

to make things have tone and 3d

Figure Is the area and elements that are supposed to be looked at and
understood
Ground/Field Is the space that it lives in (background) or emtpy space
Stable It is obvious what you are supposed to look at
Reversible Ousposfully design to make it complicated ofr the uman to decide
which area to look at
Ambigious We don’t knoe where to look
Unity When elements all go well together.
Harmony When the elements look they all belong
Variety Designs become more exciting, Make things look diffferent
chaos Too much variety, exciting
B) Stakeholders
definition a person with an interest or concern, financial or otherwise, in the
project at any stage of the design process or production; may
include the client, designer, audience, manufacturer, government
bodies and others.
examples  Consumer
 Competitor
Q2 : Design brief
codes and conventions
Design brief  Why r we making this
 Scope – how big is this how much work is there like the
ring + the photographs for the marketing side + other things
that don’t necessarily u need to do
 Audience
 Competitors
 Ur thing general overview of thing your making
 Timeline/budget
 How to evaluate success
 Dos and don’ts’

Process 1. Design brief

2. Research
3. Development/Refinement
 4. Manufacture
5. Production
6. Evolution
Aim
Many young teens in this generation are tend to be more fashionable, belonging into a certain trend,
aesthetic or cliche that they idenitfy with and express. Often jewerly is unsustaibale, not locally
sorced and therefore can be unethical. Yet the cheap prices targets a collection of people. Often oone
would have to buy multiple rings which can increase these unethical activites and encourage the
consumerist capatalistic norm of today. That is why i propose a ring that is both ethically sorced and
sustainable while being cheap enough to attract that audience. I will find different ways to lower the
consumerstic beheviour in my ring design.

The aim of designing a ring through 3D printing and manufacturing is to create a unique piece of
jewelry that meets the specific needs and preferences of the wearer. Along with this the ring will be
advertised and marketed and so needs photos/modeling images.

scope
The scope of the project includes designing a 3D model of the ring, selecting appropriate materials
for 3D printing and manufacturing, testing the design for functionality and aesthetic appeal, and
producing the final product. In terms of sustainability, the project must factor in eco-friendliness and
ethical sourcing of materials. The materials used for 3D printing and manufacturing should be
environmentally friendly or locally sourced wherever possible. The final product should be of high
quality and sustainable for a long period. The ring should also meet the client’s preferences, and the
design must be unique and aesthetically pleasing.
1.
To promote the ring effectively, high-quality images of the product will be necessary.
This will involve taking professional photographs of the ring from different angles and
in different lighting conditions to showcase its unique design features. The images will
be used for marketing purposes such as social media, e-commerce platforms, and print
media.
Codes + conventions

Definition of conventions are the established and long accepted way of applying codes for
specific purposes or to create meaning in design.

codes are strategies used to create meaning

Written Used in a design can give a deeper insight into its purpose or
meaning and will support other codes used.
Symbolic Refer to deeper meanings within a design work, such as the choice
of setting, objects/images/body language, materials, colours and
other design elements and principles used.
Technical Refer to techniques, methods, processes and standards associated
with the creation of a design. This may involve using technical
drawing standards, photographic camera/lighting techniques, or a
magazine cover structure/layout.
visual Are just written and symbolic codes. DO NOT TALK ABOUT
TECHINICAL. (if u get a codes and convention Q talk about
techinical)***
Q3: form + function
Form What it looks like
function What it does
What would form follows being able to tell what it does based off of what it’s for
function mean? Two ways to interpret the phrase ‘form follows function’:
 Descriptive: beauty results from purity of function;
 Prescriptive: aesthetic considerations in design should be
secondary to functional
Q4: communication model
types
a. linear One way thang
b. interactive Feedback + Destination turns into the source
c. transactional How commination is both at the same time is going backwards
and forward
Shannon + weaver Some Elephants Can Never Dance Right, Fools Don't

Type Linear (Original model does not have feedback in it) — don’t
include feedback
a. Source/sender Person Transmitting messages
b. Encode The source working out how it should be done
Which of the five senses are we using -- most of the time its
c. Channel
visual and auditorial
d. Noise Blockages in the channel / car that blocks the bus stop ad
Is the receivers ability to understand it through past
e. Decode
knowledge
f. Receiver How receivers are receiving the message
g. Feedback Whether the receiver got the message
Q5: typography
fonts
Bold Bigger – to make is scary stand out
All Caps Type in capitals – to give it warning + yelling
Italics Slanted writing – to give french feel or even sarcasm + romance
Small Caps Lowercase letters are – relatable or wtv + gentle calmin+ cute
Q6: LONGGG ANSWERS START
 Pick an assignment from this year (preferably assignment 2 bcs client)
a. 1 Stake holder of your project
b. Tell me about your project - what is/not a design brief
c. materials and technologies
d. How you generated original ideas
a. Stake holder
b. ABOUT
c. Materials + d. Medium
technologies a. Digital Floor plan
e. Material -- It is not on paper so it doesn’t consume large
amount of trees and so doesn’t contribute to deforestation.
a. PSD file
f. Idea generation  Synectic’s
A method for creating original ideas or modifying existing ones to
be more original and different.
 Forced association
Another method for creating original ideas by forcing random things
together. You create 2 lists of random words. Perhaps List A has
trending words/ideas/things and List B has words/ideas/things
 related to your topic.

Q7: Semiotics + representation

Icon Is a sign that means what is looks like

Index It has a meaning but it is telling you something else

Symbol Looks nothing like what it represents

Representation  What’s the design about

 Who is the audience
 Who is being represented
 How r they
 What does the society value
 How does the design reinforce and/or challenge
representation and values in society
-
Q8: CHOOSE ONE! Then answer
1) Photograph 1. mind map
2) Mascot 2. draw wtv u came up with + ANOTATE
3) Uniform 3. design elements
4) Kiosk
Mind map

Design elements 1. shape

2. space
3. colour
4. line
5. texture
6. tone
7. value
8. type