BUS 5113 Discussion Forum Unit 8
BUS 5113 Discussion Forum Unit 8
Communication Strategies
Introduction
Organizational culture is a fundamental aspect that defines the identity and character of a
business or enterprise. During periods of significant change, preserving this cultural fabric
becomes essential to mitigate potential negative impacts on organizational members. This report
explores the active contributions employees can make to preserve company culture during
communication strategies from other companies, drawing lessons for maintaining a unique
organizational culture.
Employee Contributions:
Employees play a crucial role in preserving company culture during organizational change.
According to Cameron and Quinn (2006), employees can actively contribute by engaging in
open communication. This involves expressing concerns, ideas, and suggestions, fostering
transparency and alignment with cultural values. Living core values is another key contribution,
where employees embody and promote the organization's fundamental principles (Cameron &
Quinn, 2006). This serves to emphasize continuity and reassure organizational members that
Quinn, 2006). By promoting collaboration across different teams, employees can maintain a
cohesive organizational culture. This collaborative effort creates shared experiences, reinforcing
a sense of unity and common purpose during change. Lastly, mentoring and peer support
contribute to mitigating anxiety and uncertainty among employees (Cameron & Quinn, 2006).
Support Mechanisms:
change. Clear communication channels, as suggested by Holt and Seki (2012), are essential for
disseminating information effectively. Regular updates, town hall meetings, and feedback
sessions contribute to maintaining transparency and ensuring employees understand the reasons
Training and development programs are identified as support mechanisms by Schein (2010).
These programs equip employees with the skills and knowledge necessary for adapting to
changes, aligning with the organization's commitment to employee growth. Leadership visibility
is crucial, as emphasized by Holt and Seki (2012). Organizational leaders need to actively
participate in the change process, demonstrating commitment and direction, which reinforces
stability and assures employees that the cultural foundation is not compromised.
Recognizing and celebrating successes is an essential support mechanism (Holt & Seki, 2012).
Acknowledging milestones achieved during the change process reinforces positivity and
motivation. Recognizing individual and team efforts aligns with existing cultural norms,
Examples:
IBM's Transformation
exemplary case. IBM successfully navigated this change by employing a communication strategy
that involved clear articulation of reasons behind the change, continuous updates, and active
Microsoft, under CEO Satya Nadella, underwent a successful cultural transformation. The
mindset, and embracing diversity (Nadella, 2019). This strategy aligned with the organization's
values and ensured a smooth transition, preserving the company's unique culture.
Lessons:
Transparent communication is a common thread in the success of both IBM and Microsoft.
Clearly articulating the reasons for change, sharing progress, and involving employees in
decision-making contribute to successful change adoption. Inclusivity and empowerment are also
and empowering employees to embrace change can enhance and preserve organizational culture
(Nadella, 2019).
Conclusion
Preserving organizational culture during significant change requires a collaborative effort from
communication strategies, such as those employed by IBM and Microsoft, provides valuable
insights for maintaining a unique company culture. By combining active employee contributions
and effective support mechanisms, organizations can navigate change successfully while
References
Cameron, K. S., & Quinn, R. E. (2006). Diagnosing and changing organizational culture. John
Holt, D. T., & Seki, K. (2012). Stick with your strengths: The effect of domain satisfaction on
individual performance and the performance of close others. Journal of Applied Psychology,
97(5), 927–941.
Jones, R. L. (2018). IBM global business services. Harvard Business School Case 409-142.
Nadella, S. (2019). Hit Refresh: The Quest to Rediscover Microsoft's Soul and Imagine a Better
Schein, E. H. (2010). Organizational culture and leadership. John Wiley & Sons.